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KPIs can be specified by answering the question, What is really important to diff
erent stakeholders? . KPIs may be monitored using Business Intelligence techniques
to assess the present state of the business and to assist in prescribing a cour
se of action. The act of monitoring KPIs in real-time is known as business activ
ity monitoring (BAM). KPIs are frequently used to value difficult to measure activ
ities such as the benefits of leadership development, engagement, service, and s
atisfaction.
My friend Pareek has just sent me a set of 100 KPIs for telecom operators. He in
cludes some illustrative figures in the brackets that show indicative values for
an Asian Operator we will not disclose. Hope it helps.
Roaming Minutes
International Roaming Minutes
International Roaming Minutes Segmentation: Incoming (64%), Outgoing (36%)
Revenue
ARPU ( Average Revenue Per User)
ARPU Segmentation: Voice ($4), Data ($8), Aggregate ($4)
ARPU Segmentation: Prepaid ($3), Postpaid ($11), Blended ( $4)
ARPM (Average Revenue Per Minute)
ARPM Segmentation: Prepaid ($0.15), Postpaid ($0.022), Blended ($0.02 )
Average Revenue Per Call
Average Revenue Per Cell Site
Average Revenue Per Employee
Revenue Breakup (%)
Access: Connection, Subscription (15%)
Wireless Voice (55%)
Data (5%)
Internet (5%)
Interconnect (10%)
Roaming (10%), International Roaming Revenue (1%)
International Roaming Revenue Segmentation: Postpaid (99%)
Coverage and Spread
Towns Covered
Population Covered
Area Covered
Globalization: Number of Countries Operating Entity
% Traffic Within Own Mobile (55%)
Top 50% Users Revenue %
Top 50% Sites Revenue %
Market Share
Subs Share
Revenue Market Share
Minutes Market Share
Incremental Performance
Share of Net Adds Subs
Share of Incremental Revenue
Quarterly Sites Added
MRPU ( Marginal Revenue Per User)
Growth
Subs Growth
Revenue Growth
Services Revenue Growth
Services Revenue Acceleration
ARPU Growth
ARPM Growth
Subs Added / Retail Point of Presence (POP)
Operational Efficiency
Average Margin Per User (AMPU)
AMPU Segmentation: Prepaid (More),Postpaid (Less), Blended()
Employee Cost / Town Covered ($2500)
Number of BTS Sites
Service Quality
Prepaid
Prepaid Service Success Rate
Number Portability Drop Rate
Handover Success Rate
Network Availability
BTSs Accumulated downtime (<2%)
Worst Affected BTSs due to downtime (<2%)
Green and Sustainability
Energy Consumption/ Sub (10 Kwh)
Co2 Emission/ Sub (6.8 Kg )
Financial & Valuation
Gearing ( net Debt/ EBIDTA) (2.0)
EBIDTA % Revenue (30%)
PAT % Revenue (10%)
ROIC (EBIDTA/ Gross Capex) (20%)
FCF (EBIDTA
Capex Tax) % Revenue (5%)
Capital Productivity (Revenue / Gross Capex) (67%)
EV / EBIDTA (8.0)
EV/ Sales (3.0)
EV/ Subscribers ($200)
EV / GCI (1.0)
P/E
Country Telecom Sector KPI
Penetration
Penetration ( >5Years Population)
Penetration per House Hold
Top 2 Players Share
Top 2 Players Share Change
HHI Index
Pricing Long Distance/ Local Price Ratio (1.5)
Average F2M Interconnect Rate ($0.005 / Min)
Average M2M Interconnect Rate
Sim/ User ( Number of Subscribers/ Number of handset Sales) (1.5)
ARPU (PPP Adjusted)
ARPU % of disposable income
Mobile Revenue/ GDP (2%)
Regional Roaming Usage (Roaming Travelers / Intra Regional Travelers)
Telecom Tower
Tenancy Ratio (2.0)
Average Rental per Tenant Per Month ($600)
Spectrum Efficiency
Busy Hour mErlangs carried per sq km per M Hz (4000)
Busy Hour mErlangs per subscriber (40)
Subs/Km2/MHz (100)
Subs/Km2 (Urban) (2000)
Spectrum per Operator (MHz) (5)