跨軟硬體的網路服務

規劃
HP6 網站企劃輕鬆聚
＠Taipei, Taiwan

TH Schee
schee@hopendata.org
• 以網路服務為中心
• 真實經驗分享
• 非成功案例
• 很雜
 Model - Applx
Subscription-based collection of
Web MobileMx
online services and software

Application used for playing and organizing digital

Desktop iTunex music and video files and also an interface to manage
the contents on iPod and iPhone

iPax Tablet

Device iPhonx Mobile phone

iPox Digital media player

 Web

Desktop

Device
Biophysical
用哪裡使用？
 Geospatial
在何處使用？

Source: http://flowingdata.com
Temporal
在何時使用？
Source: http://iamtheweather.com
Mechanical
有多大？
 Contextual
什麼情境？

App Device
Our Approach
 Facebook

Web Service Twitter

External Service
Partner Websites

Authentication

Desktop App Plugin (browser)

USB, Wireless

Devices Accessories
 Facebook

Web Service Twitter

External Service
Partner Websites

Authentication
使用者體驗？
Desktop App Plugin (browser)

USB, Wireless

Devices Accessories
How we are doing it
 Phase Zero
insights
framework (persona, usage journey, experience
journey, btand expression)
ideas (card sorting, ideas categories)
user evaluation
design thinking
Desktop App
vision statement
product requirement
wireframe
Web Service
vision statement
marketing requirement
product requirement
garmin, suunto, polar, holux, fitbit, bodymedia, nike,
sigma, cateye, nintendo, kddi, tomtom
 Garmix Polax Suuntx

Web Garmix Connect Polax Personax Trainex Suuntx Sporx

Training Managex
Traininx Centex Pro Trainex
Desktop Ant Agenx Team solutions*
Training Manager Litx
Suuntx Monitox

Edgx series FT/FS series T series

Device Forerunnex series RS/CS series D series

Misc.

* Polax Team Software, Polax Team PDA Software, Polax Team Transmitter Kit, Polax Team Transmitter Set
 Fitness and sports
◦ BT747 (Win, Mac)
◦ Topofusion (Win)
◦ Rubitrack (Mac)
◦ Trailrunner (Mac)
◦ SportTracks (Win)
◦ Ascent (Mac)
◦ VidaOne Diet & Fitness 3 (Win)
◦ TrackRunner (Mac)
◦ PowerAgent (Win, Mac, Linux)

Web App
◦ Twhirl
◦ Flickr Uploadr
◦ Picasa
◦ Tweetdeck
◦ Seesmic

Fitness
◦ Calories 2 (Mac)
◦ DietController (Mac)
 Web

Desktop

Device
Challenges
 Management

Team 1 Team 2 Team 3 Team 4

Vendor 1 Vendor 2 Vendor 3 Vendor 4 Vendor 5

Infrastructure Offer Customer
PARTNER CUSTOMER
NETWORK RELATIONSHIP

VALUE VALUE DISTRIBUTION

CORE CAPABILITIES TARGET CUSTOMER
CONFIGURATION PROPOSITION CHANNEL

COST STRUCTURE Finance REVENUE STREAMS

 Thank you
Dankie dat jy
‫ﺷﻜﺮﺍ‬
Tak
Danke
ありがとうございます
감사합니다
Cảm ơn bạn
teşekkürler
Спасибо
‫תודה‬
‫ﺑﺎ ﺗﺸ(ﺮ ﺍﺯ ﺷﻤﺎ‬
謝謝
many sizes
謝謝