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Table of Contents
Business-IT Mapping Overview...................................................................................4
Introduction............................................................................................................. 4
What is a Business-IT Map?..................................................................................... 4
What a Business-IT Map is not.................................................................................4
Where does the BITMap fit in the Value Triangle and the SDP?...............................5
Customer segmentation.......................................................................................... 5
Value proposition........................................................................................................ 5
Engagement model for BITMap utilization..................................................................6
1.
Positioning............................................................................................................ 6
Positive (customer is willing to work on the BITMap)...............................................6
Challenging (may require more positioning efforts by the TAM)..............................6
2.
Preparation........................................................................................................... 7
3.
Creation............................................................................................................... 7
Step 1: Identify the company profile.......................................................................7
Step 2: Identify the Business Processes..................................................................8
Questions............................................................................................................. 8
Step 3: Identify the IT Services................................................................................ 9
Questions............................................................................................................. 9
Step 4: Connect IT Services to IT Systems and/or Line of Business (LoB)
applications........................................................................................................... 10
Questions........................................................................................................... 10
Step 5: Connect IT Systems to the underlying infrastructure................................11
Questions........................................................................................................... 11
4.
Validation........................................................................................................... 13
5.
Final presentation............................................................................................... 13
What to do next........................................................................................................ 14
Hints......................................................................................................................... 15
Annex A: Sources of information..............................................................................15
Annex B: EPG Workloads.......................................................................................... 16
A Service Catalog
A Service Map
A Business Process Map or Business
Process Diagram
An Architecture or Infrastructure Diagram
Where does the BITMap fit in the Value Triangle and the SDP?
There is no specific place in the Value Triangle or in the SDP to document a BITMap.
But the process of creating a BITMap implies obtaining a whole bunch of information
that will certainly help create more specific, Business oriented Value Triangles and
SDPs. Review the Step 1 in the following sections and the Questions matrix.
Customer segmentation
The BITMap diagram is targeted
to the following customer
segments:
Depth
Growth
Small/Medium
Value proposition
Creating and using a BITMap representing a customers technology support for their
Business Processes, can provide the following information:
With this information in mind, TAMs and Customers will get a better understanding
of:
Positioning
Preparation
Creation
Validation
Final presentation
1. Positioning
Not all the customers will gently provide time to create a BITMap, so it is important
to position it appropriately. You can use the information provided in this document to
do so.
Please consider the following scenarios.
2. Preparation
You should get prepared to the meeting (next phase) in order to ensure the correct
people is present, avoid wasting time and repeating questions. Please consider the
following:
Ensure all participants are aligned regarding BITMap outcomes and make
them aware about previous information to optimize the Creation (next phase)
Ensure that the people who will participate understand the main Business
Processes
Understand/know participants profile
Request architecture and information about current systems and IT
Infrastructure and Org Chart
Check if the participants have the basic concepts regarding Technical
Services, IT Services and Business Process
Arrange previously the meetings: validation and final presentation
Emphasize the importance of having executive level attend Final Presentation
You can use the same audience to work with the Services Dashboard.
3. Creation
The creation of a BITMap should follow the steps mentioned below in order to
facilitate understanding and execution.
How many employees does your organization have? How many employees
work in IT?
How many locations does your organization have?
What is the organization chart? (CEO, CIO, CFO). What are the
organizational areas or departments?
What is the customer industry?
What are the primary Business objectives for your organization at the
moment?
How does the Business make money?
What are the Business units?
Primary Business Processes: represent the main activities at the core of the
organizations Business. Example: the check processing activity in a Bank,
the refining process in Oil and Gas industries.
Support processes: represent the Business Processes that are used by all
other Business units. Example: Finance or Human Resources
Innovation processes: represent processes that position the organization and
products within the market. Example: Corporate Communications
Management processes. Example: Strategic Planning
These categories may represent Business groups that use a set of general IT
Services and application based services specifically designed to serve their areas.
Most major Business Processes have sub-processes. All of them should be identified.
Questions
The following questions can help in this step:
Example:
Questions
The following questions can help in this step (this questionnaire should be done for
each Business Process identified on Step 2):
Example:
Questions
The following questions can help in this step (this questionnaire should be done for
each IT Service identified on Step 3):
Microsoft Confidential for internal use only
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Example:
Questions
The following questions can help in this step (this questionnaire should be done for
each Business Process checked on Step 4):
What are the main infrastructure services that support this IT System or LoB
applications?
What are the dependencies for this IT System or LoB application?
Review Annex B: EPG Workloads to help guide the conversation when
identifying the underlying infrastructure
It is important to notice that at this level, most if not all of the technologies that the
customer uses in its infrastructure can be identified. This means that the list of
infrastructure services can include Microsoft products and versions, non-supported
products and competitor technologies and products. This can be documented in the
Products section of the SDP.
Example
Once finalized, a simple BITMap may look like the image below. It may be required
to plan for an additional meeting with the customer in order to complete the BITMap
and validate it.
4. Validation
This is an important step. In order to be effective both in the executive level
presentation and with further utilization of the BITMap, the TAM must ensure that
the diagram created is correct. This validation may be done immediately after the
creation, or on an additional meeting.
Things to consider for validation:
5. Final presentation
During the final presentation customers executive management should be
attending. If so, then this presentation is key to engage with them and show how
Premier can support not only their technology, but their business as well. This
changes the conversation.
Microsoft Confidential for internal use only
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Use the Business Process and mapped services names to highlight the areas
where Premier is currently delivering or planning to deliver activities
Comment the risks and red flags identified in BITMap emphasizing the
importance of the service to the Organization
At all time talk in business terms, not in technical terms. Example: instead of
saying we will review the SQL Server installation you can say we will
ensure there are no risks on the database engine that supports the business
process.
Have backup slides with an action plan on how Microsoft can support the
implementations of priorities improvements
Include as a backup the SDP updated with risks and improvement points to
show how are we aligned with their IT goals
What to do next
Once a BITMap is done many opportunities appear in several areas. Some of them
are the following:
Premier Services
o POP Services Catalog
o POP Service Map
o Risk Assessments (RaaS)
o Lab Web Migration
o Other Labs to support migration
Premier Value
o Improve the Value Triangle and SDP
o Whenever recommending a proactive service, map it directly to the
Business Process where it will impact
o When the customer has an incident, understand how it impacts the
Business
o Communicate better with the customer by showing a simple yet very
impactful map about how the infrastructure is being used for the
Business
o Create/improve the shared goals (CoS)
o Open the conversation at executive levels
Customer Business
o Recommend projects to update the infrastructure (either with MCS of
with specific Premier activities)
o Recommend projects that may impact the Business Processes
Cross boundary collaboration
o Provide information about competitors to the ATU
o Provide an holistic view of the customer Business/IT/products to the
ATU
o Provide licensing information to the ATU
Hints
Not all customers are the same. Some of them may be more mature than others,
have more or less IT Service Management knowledge than others, know a lot or
little about their own Business or be able to express better than others. With this in
mind, no two BITMaps will be the same. There are several alternatives that should
be considered when getting ready and creating a BITMap with a customer. Some of
the alternatives are:
Capabi
lity
Workload
Sub-workload
Primary
Technologies
Definition
Exchange Server
Lync
Office
Office
Communications
SharePoint Server
Workspaces describe a
collaborative infrastructure
that gives end users the tools
to easily create single,
integrated work environment
and share assets across global
teams, departments, and
organizations while
maintaining IT control. It
provides users to collaborate
through Web browsers, mobile
devices, have offline
synchronization while
supporting integration of
workspaces with line-ofbusiness applications.
Collaboration
BPIO
Infrastruc
ture
Team Experience
Workspaces
Onboarding
Portals
Publishing
User Experience
Provisioning and Architecture
LOB Application Integration
Office
SharePoint Server
Portals describe a
collaborative infrastructure
that helps connect people with
line-of-business data, experts,
and business processes across
the organization. It helps
publish and deliver targeted
content, data, and information
to users based on their
network and corporate
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Social Media
Social Feedback
Office
SharePoint Server
SharePoint Online
Social
Computing
Social Networks
Project Planning
Project Team Collaboration
Project
management
Project Portfolio Management
Exchange Server
Lync
Office
Office
Communications
SharePoint Server
Project
identities.
Social computing describes
how organizations can obtain
business value from the
experiences and ideas of
people across the
organization. It helps build
collective intelligence with
enterprise-grade wikis, blogs,
and podcasts. It also helps to
accelerate innovation and
collaboration enabling people
to find, connect, and build
social networks across
geographical boundaries.
Based on the social feedback
including ratings, tagging, and
bookmarking; it helps apply
quality management controls
to help search and sort for the
best content.
Project management describes
how organizations can align
work and people with the
business goals to effectively
manage projects from ad-hoc
projects to complex programs.
It helps people effortlessly
collaborate and share
essential information through
team collaboration. It provides
visibility into overall work
commitments, actual
timesheets, and resource
capabilities to plan the project
execution. Project
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Messaging
Interactive
Experience and
Navigation
High Availability
Protection and Control
FAST
Office
SharePoint Online
SharePoint Server
SharePoint Server
FAST
Windows
Office 365
SharePoint Online
Exchange Server
Outlook
Forefront
Office 365
Exchange Online
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Anywhere Access
Provisioning
Unified Communications
Archiving
Enterprise IM
Office
Communications
Server
Lync Server
Office Communicator
SharePoint Server
Office 365
Lync Server
Office 365
Office
Group Chat
IM/Presence
Presence
Conferencing
Web Conferencing
Audio Conferencing
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Video Conferencing
Communications
SharePoint Server
Outlook
VoIP
Voice Mail
Voice Quality
Voice
Call Routing
High Availability
Metadata Management
Web and New Media
Management
Exchange Online
Exchange Server
Lync Server
Office 365
Office
Communications
Outlook
SharePoint Server
Windows Phone
Office
SharePoint Server
SharePoint Online
SharePoint Designer
Information Management
describes how customers can
manage the documents, Web
content, and rich media. It
helps organizations to store
and organize all business
documents and content in one
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Information Governance
central location, and enables
users to have a consistent
mechanism to navigate and
find relevant information. It
enables to control the life
cycle of documents, how they
are created, reviewed, and
published, and how they are
Process
efficiency
Office
SharePoint Designer
SharePoint Online
SharePoint Server
Visio
Visio Studio
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applications.
Records Management
Compliance
E-Discovery
Authoring
Content Options
Creation Efficiency
Idea Capture and Retention
Office
SharePoint Server
SharePoint Online
Office
SharePoint Server
Visio
Organizations can
demonstrate compliance with
well-designed records
management and e-Discovery
solution including automated
workflows to manage the
entire discovery process. It
helps increase organizational
efficiency with the ability to
dispose of out-of-date items,
manage versions, apply
retention schedules, declare
records, and place legal holds
while dealing with traditional
content, Web content, or
social content. It also helps
locate and produce electronic
information to support events
such as litigation, audits, or
investigations.
Authoring describes how
customers can support a
seamless content life cycle
using content creation tools
integrated with ideation and
capture mechanisms. It
provides contextual formatting
options, rich media editing,
and extension to line-ofbusiness processes to
consume and repurpose
content.
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Consistent Interface
Exchange Server
Lync Server
Office
Office
Communications
SharePoint Server
Visio
Multi-Device Support
describes how customers can
deliver consistent and high
fidelity experiences across
client, Web and other line-ofbusiness applications to help
optimize the content creation
experience while supporting
different usage scenarios. It
also helps ensure document
integrity with high fidelity
across PC, phone, or browser
and between internal and
external users.
Office
SharePoint Server
Office
SharePoint Server
Delivery Options
Multi-Device
Support
Document Integrity
Interoperability
Interoperability
Application Accessibility
Content Accessibility
User
Accessibility
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APO
BI Lifecycle Management
Office Professional
Sharepoint
Office 365
Visio
Office Professional
SQL Server
Architecture, design,
implementation,
administration, and
maintenance of the
technologies, policies,
practices, and procedures that
support data warehouses and
data marts.
Data Warehouse
Management
Big Data
SQL Server
Discovery, movement,
management, and analysis of
large volumes of structured
and unstructured information
from various sources. It is
supported by various storage
and analytics algorithms
specifically designed for
handling large volumes of
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Office Professional
PowerPivot
SharePoint Server
SQL Server
Office Professional
SQL Server
The development ,
governance, and execution of
architectures, policies,
practices, and procedures that
properly manage the full
database life cycle needs of
an enterprise.
.NET Framework
Internet Information
Data Catalog
Information
Services and
Marketplaces
Event Processing
Information Suggestion
Transaction Processing
Performance and Scalability
Transaction Processing
Manageability
Transaction Processing
Operational Transparency
Database and BI Governance and
Security
Data
Management
Application
Infrastructure
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Services
Office Professional
SQL Server
Visual Studio
Windows HPC Server
Visual Studio
Internet Information
Services
Custom Development
Component and
Service
Composition
Multimedia Support
Developer Composition
End User Composition
LOB Application Components
Business Productivity
Infrastructure Integration
Composite Deployment and
Management
Office Professional
Visual Studio
Windows Workflow
Foundation
Windows Server
SQL Server
System Center
Composite applications
compose the data and
processes of existing
packaged systems with new
business-specific requirements
to deliver synthesized
solutions that more quickly
and directly meet the needs of
business users. These
extended line-of-business
(LOB) solutions can be
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Enterprise
Integration
Development
Platform
SQL Server
Visual Studio
Development and
management tools to
integrate disparate systems
across IT environments.
Automation of processes
across organizational,
datacenter, and cloud
boundaries by integrating
applications, data sources,
and devices. Application
Integration can occur at
presentation layer, business
logic layer, or data layer.
Interoperability in a complex
enterprise environment is
based on industry standards
and patterns like SOA, EAI,
B2B, ESB , Web Services,
SWIFT, HL7, HIPAA, etc.
Frameworks, tools, and
environments for the
development and
customization of applications
with maximum efficiency,
effectiveness, quality, and
reuse of components and
architectures.
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Quality Enablement
Office Professional
Visual Studio
Application lifecycle
management (ALM) is the
marriage of business
management to software
engineering made possible by
tools that facilitate and
integrate requirements
management, architecture,
coding, testing, tracking, and
release management.
Core IO
Dev Ops
Datacenter
Management
and
Virtualization
System Center
Windows Server
Windows Azure
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measurement of the IT
resources and services
consumed by the tenant
business group. It also
describes data center
performance factors like
health monitoring, capacity
Server OS Protection
Forefront
Intelligent Application
Gateway
Internet Security &
Acceleration Server
System Center
Windows Server
Forefront
Internet Security &
Acceleration Server
System Center
Windows Server
Windows
Windows AppFabric
Server
Security
DNS Availability
Networking
DHCP Infrastructure
Network Allocation and QoS
WAN Optimization
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WAN Monitoring
Transport Service Configuration
Storage
Storage Availability
Storage Access
Data Indexing and Search
Data Classification
Storage Management and
Allocation
Server Backup and Recovery
Data Archiving
Data Deduplication
Forefront
Internet Security &
Acceleration Server
System Center
Office SharePoint
Server
Windows
Windows Server
Windows Storage
Server
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Exchange Server
Forefront
Intelligent Application
Gateway
Application
Compatibility Toolkit
Application
Virtualization
Deployment Toolkit
Desktop Optimization
SharePoint Server
Forefront
Device
Management
and
Virtulization
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Client Lockdown
Client Encryption
Internet Security and
Acceleration
Windows
Windows Server
System Center
Windows Intune
Device
Security
Identity and
Access
Forefront
Hyper-V Server
Windows
Windows Azure
Windows Server
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Forefront
Intelligent Application
Gateway
SQL Server
System Center
Opalis
Windows Phone
Windows Server
Forefront
Intelligent Application
Gateway
Internet Security &
Acceleration Server
System Center
Windows Server
Information
Protection and
Control
Services Alignment
Policy Planning
Reliability Planning
IT Process and
Compliance
Project Planning
Services Testing and Delivery
Services Deployment
Operation and SLAs
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Incident Management
Security Monitoring and
Reporting
Problem Management
Change and Configuration
Management
Team Accountability and
Management
Risk and Vulnerability
Management
Self Service
Service Automation and
Orchestration
Data Sovereignty
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