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STAMFORD,Conn.,August18,2015

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Gartner's2015HypeCycleforEmergingTechnologies
IdentifiestheComputingInnovationsThatOrganizationsShould
Monitor
2015HypeCycleSpecialReportIllustratestheMarketExcitement,MaturityandBenefitof
MoreThan2,000Technologies
ThejourneytodigitalbusinesscontinuesasthekeythemeofGartner,Inc.'s"HypeCycleforEmerging
Technologies,2015."NewtotheHypeCyclethisyearistheemergenceoftechnologiesthatsupportwhat
Gartnerdefinesasdigitalhumanismthenotionthatpeoplearethecentralfocusinthemanifestationofdigital
businessesanddigitalworkplaces.
TheHypeCycleforEmergingTechnologiesreportisthelongestrunningannualHypeCycle,providingacross
industryperspectiveonthetechnologiesandtrendsthatbusinessstrategists,chiefinnovationofficers,R&D
leaders,entrepreneurs,globalmarketdevelopersandemergingtechnologyteamsshouldconsiderindeveloping
emergingtechnologyportfolios.
"TheHypeCycleforEmergingTechnologiesisthebroadestaggregateGartnerHypeCycle,featuringtechnologies
thatarethefocusofattentionbecauseofparticularlyhighlevelsofinterest,andthosethatGartnerbelieveshave
thepotentialforsignificantimpact,"saidBetsyBurton,vicepresidentanddistinguishedanalystatGartner."This
year,weencourageCIOsandotherITleaderstodedicatetimeandenergyfocusedoninnovation,ratherthan
justincrementalbusinessadvancement,whilealsogaininginspirationbyscanningbeyondtheboundsoftheir
industry."
Majorchangesinthe2015HypeCycleforEmergingTechnologies(seeFigure1)includetheplacementof
autonomousvehicles,whichhaveshiftedfromprepeaktopeakoftheHypeCycle.Whileautonomousvehicles
arestillembryonic,thismovementstillrepresentsasignificantadvancement,withallmajorautomotive
companiesputtingautonomousvehiclesontheirneartermroadmaps.Similarly,thegrowingmomentum(from
posttriggertoprepeak)inconnectedhomesolutionshasintroducedentirelynewsolutionsandplatforms
enabledbynewtechnologyprovidersandexistingmanufacturers.
Figure1.HypeCycleforEmergingTechnologies,2015

Source:Gartner(August2015)
"Asenterprisescontinuethejourneytobecomingdigitalbusinesses,identifyingandemployingtheright
technologiesattherighttimewillbecritical,"saidMs.Burton."AswehavesetoutontheGartnerroadmapto
digitalbusiness,therearesixprogressivebusinesseramodelsthatenterprisescanidentifywithtodayandto
whichtheycanaspireinthefuture.However,sincetheHypeCycleforEmergingTechnologiesispurposely
focusedonmoreemergingtechnologies,itmostlysupportsthelastthreeofthesestages:DigitalMarketing,
DigitalBusinessandAutonomous."
DigitalMarketing(Stage4):ThedigitalmarketingstageseestheemergenceoftheNexusofForces(mobile,
social,cloudandinformation).Enterprisesinthisstagefocusonnewandmoresophisticatedwaystoreach
consumers,whoaremorewillingtoparticipateinmarketingeffortstogaingreatersocialconnection,orproduct
andservicevalue.Enterprisesthatareseekingtoreachthisstageshouldconsiderthefollowingtechnologieson
theHypeCycle:GestureControl,HybridCloudComputing,InternetofThings(IoT),MachineLearning,People

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theHypeCycle:GestureControl,HybridCloudComputing,InternetofThings(IoT),MachineLearning,People
LiterateTechnology,SpeechtoSpeechTranslation.
DigitalBusiness(Stage5):Digitalbusinessisthefirstpostnexusstageontheroadmapandfocusesonthe
convergenceofpeople,businessandthings.TheIoTandtheconceptofblurringthephysicalandvirtualworlds
arestrongconceptsinthisstage.Physicalassetsbecomedigitalizedandbecomeequalactorsinthebusiness
valuechainalongsidealreadydigitalentities,suchassystemsandapps.EnterprisesseekingtogopasttheNexus
ofForcestechnologiestobecomeadigitalbusinessshouldlooktotheseadditionaltechnologies:3DBioprintingfor
LifeScienceR&D,3DBioprintingSystemsforOrganTransplant,HumanAugmentation,AffectiveComputing,
AugmentedReality,BioacousticsSensing,Biochips,BrainComputerInterface,CitizenDataScience,Connected
Home,Cryptocurrencies,CryptocurrencyExchange,DigitalDexterity,DigitalSecurity,Enterprise3DPrinting,
SmartRobots,SmartAdvisors,GestureControl,IoT,IoTPlatform,MachineLearning,MicroDataCenters,Natural
LanguageQuestionAnswering,Neurobusiness,PeopleLiterateTechnology,QuantumComputing,Software
DefinedSecurity,SpeechtoSpeechTranslation,VirtualReality,VolumetricandHolographicDisplays,and
Wearables.
Autonomous(Stage6):Autonomousrepresentsthefinalpostnexusstage.Thisstageisdefinedbyan
enterprise'sabilitytoleveragetechnologiesthatprovidehumanlikeorhumanreplacingcapabilities.Using
autonomousvehiclestomovepeopleorproductsandusingcognitivesystemstorecommendapotential
structureforananswertoanemail,writetextsoranswercustomerquestionsareallexamplesthatmarkthe
autonomousstage.Enterprisesseekingtoreachthisstagetogaincompetitivenessshouldconsiderthese
technologiesontheHypeCycle:AutonomousVehicles,BioacousticSensing,Biochips,BrainComputerInterface,
DigitalDexterity,HumanAugmentation,MachineLearning,Neurobusiness,PeopleLiterateTechnology,Quantum
Computing,SmartAdvisors,SmartDust,SmartRobots,VirtualPersonalAssistants,VirtualReality,and
VolumetricandHolographicDisplays.
"AlthoughwehavecategorizedeachofthetechnologiesontheHypeCycleintooneofthedigitalbusinessstages,
enterprisesshouldnotlimitthemselvestothesetechnologygroupings,"saidMs.Burton."Manyearlyadopters
haveembracedquiteadvancedtechnologies,forexample,autonomousvehiclesorsmartadvisors,whilethey
continuetoimprovenexusrelatedareas,suchasmobileapps."
AdditionalinformationisavailableinGartner's"HypeCycleforEmergingTechnologies,2015."Thisreportispart
ofGartner'sHypeCycleSpecialReportfor2015.ThisSpecialReportprovidesstrategistsandplannerswithan
assessmentofthemarkethype,maturity,businessbenefitandfuturedirectionofmorethan2,000technologies,
groupedinto112areas.
EmergingtechnologiesandtrendswillbediscussedatGartnerSymposium/ITxpo2015,October48inOrlando,
Florida.MembersofthemediacanregisterfortheeventbycontactingChristyPetteyat
christy.pettey@gartner.com.
AboutGartnerSymposium/ITxpo
GartnerSymposium/ITxpoistheworld'smostimportantgatheringofCIOsandotherseniorITexecutives.This
eventdeliversindependentandobjectivecontentwiththeauthorityoftheworld'sleadingITresearchand
advisoryorganization,andprovidesaccesstothelatestsolutionsfromkeytechnologyproviders.Gartner'sannual
Symposium/ITxpoeventsarekeycomponentsofattendees'annualplanningefforts.ITexecutivesrelyonthese
eventstogaininsightintohowtheirorganizationscanuseITtoovercomebusinesschallengesandimprove
operationalefficiency.
AdditionalinformationfromtheeventwillbesharedonTwitterathttp://twitter.com/Gartner_incandusing
#GartnerSYM.
UpcomingdatesandlocationsforGartnerSymposium/ITxpo2015include:
September2830,CapeTown,SouthAfrica
October48,Orlando,Florida
October1922,SaoPaulo,Brazil
October2629,GoldCoast,Australia
October2830,Tokyo,Japan
November25,Goa,India
November812,Barcelona,Spain

Contacts
JanessaRivera
Gartner
janessa.rivera@gartner.com
RobvanderMeulen
Gartner
rob.vandermeulen@gartner.com

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