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Telecaster - 1950
In the Autumn of 1950, Fender introduced the worlds rst
Solid Body Electric Guitar: the Fender Telecaster. Originally
released as the Fender Broadcaster had a simple two pickup
design that is still present in models of today. A single coil
Lipstick pickup is placed near the neck with a standard single
coil placed at an angle in the ash tray bridge.
Shortly after its release a select number of guitars were
manufactured without a name on the headstock and these
became known as Nocasters . Only a limited number of these
were made and an original Nocaster can be worth up to
$75,000 today. Shortly after this, in Summer of 1951, Fender
changed the name of the guitar to the Fender Telecaster which
we known and love.
Since 1950, the Telecaster has been sold in one form or
another continuously and is still one of the most desired
guitars to own. Other variations or the Telecaster have been
released since it was designed.
These include the Thinline Telecaster which was characterised by having a solid centre
block with hollow wings. Various versions of the Thinline had dierent pickup
arrangements. For example the 72 version was released with two Humbuckers in a
neck and bridge formation.
The Telecaster Deluxe was introduced in 1972 and had a standard Telecaster Solid
Body with two Humbuckers and a larger headstock similar to that of the later
Stratocaster.
Jazz Bass style humbucker located in the bridge position with a 3-Band active EQ. The
American Vintage Series feature all the same features of an American Standard except
they are manufactured in Corona, California.
Stratocaster - 1954
In 1954, Leo Fender designed and
released the Fender Stratocaster. The
Stratocaster was the rst guitar to
feature a three pickup design as well
as containing a spring tension tremolo
system. It also had a contoured body
that allowed it to be played more
comfortably by the player which was revolutionary for the likes of Gibson and other
guitar manufactures at the time.
Early Telecasters featured a three-way pickup selector. This was later changed in 1977
to a ve-way selector as players wanted to be able to select more than one pickup at a
time. It is one of the most widely used guitars and is used in almost every genre of
music.
It is available in many dierent pickup combinations. Standard Stratocasters have a
three pickup design with the American Deluxe Series having available any combination
of Humbuckers and Single Coil pickups.
Jazzmaster - 1958
The Fender Jazzmaster was rst released at the 1958 NAMM Show.
It was initially designed as the more expensive relative of the already
widely used Stratocaster. It was intended for use in Jazz as it
featured an Oset-Waist body which was designed to feel more
comfortable when played sitting down - which was how many Jazz
and Blues guitarists prefer to play. Original Jazzmasters featured two
Soapbar pickups in a neck and bridge position. They looked very
similar to P-90 s used by Gibson at the time however were woven
slightly dierently.
The Jazzmaster also features a oating tremolo system which can be
manually activated when a string breaks to prevent the whole guitar
from going out of tune. It was also one of the rst Fender Guitars to
feature a lead and rhythm switching circuit that could be activated by
the switch underneath the neck pickup.
Since its release the Jazzmaster has remained relatively unchanged.
In 2008, Fender introduced the Classic Player Series which is manufactured in Mexico
and varies slightly from the Standard Jazzmaster. One of the main dierences being
that it is tted with special versions of the Gibson P-90.
In 2010, the Mexican Blacktop was introduced with a Duncan Designed Single Coil Neck
pickup and a specialised bridge humbucker pickup as well as a three-way pickup
selector.
Bass VI - 1961
The Fender Bass VI was originally released in 1961 and was released as following the
idea of a Six String Bass tuned E to E. The Fundamentals of the guitar followed that of
the Fender Jazzmaster with the Oset Waist design taken from the Jazzmaster and Jazz
Bass. It also featured the Fender Floating Tremolo which can also be found on the
Jazzmasters. However, the concept of a Six String Bass never caught on and the model
was discontinued.
In 2006, Fender released a recreation of the Bass VI from the Custom Shop Line which
was identical to the originally released Bass VI. in 2013 The Fender Pawn Shop revived
the Bass VI as part of the Pawn Shop Series along with a number of other guitars
from Fenders history. This Pawn Shop Version was released with Two Single
Coil Pickups in the Mid and Neck Positions and a Humbucker at the
bridge. Instead of the original switches for each pickup, the
Pawn Shop Bass VI featured a Strat-style 5-way pickup
selector. Also in 2013, Squire released a Bass VI
under the Vintage Modied Series. This
featured three Single Coil Pickups
along with the switching
system featured on the
original Bass VI s.
Jaguar - 1962
The Fender Jaguar was released
model intended to lure many players over from Gibson. The Jaguar
was rst produced from 1962 - 1975. After various upgrades
including pearl inlays and a bound neck, the Jaguar was discontinued
after 13 years of production due to the expensive design not
catching on.
The Jaguar was originally popular with the Surf Scene however later
became a hit with Indie & Rock musicians due to the resonance that
the bridge on the Jaguar oered. As well as this, when the strings
behind the bridge are strummed, this oers a unique sound that
some artist later used in albums & records.
In 1999, Fender reissued the Jaguar as part of its American Vintage
Series which proved more successful than the original run of Jaguars
in 62. Since its re-release in 99, Fender have released variations.
These include the 50th Anniversary Jaguar which was released in
2012. This was set apart by a number of slight neck adjustments and
a specially designed single coil neck pickup that was intended to
produce a fatter tone and produce a higher output than the Standard.
Along with the 50th Anniversary Jaguar, Fender released both a Kurt Cobain and a
Johnny Marr signature models. The Kurt Cobain signature featured DiMarzio
humbuckers, and an active preamp system. The Johnny Marr signature was tted with a
four way pickup selector that allowed for all the usual selections that a three way would
oer, with the added capability of running the pickups in series or parallel. These were
just some of the variations released by Fender.
Mustang - 1964
In 1964 Fender released the
Mustang. This was released
as a redesign of the already
available less expensive
student models: the DuoSonic and Musicmaster.
The Mustang was produced until 1982 when production was stopped. It was rereleased in 1990 and became very popular with alternative rock bands due to its unique
elongated body. The original Mustang featured two single coil pickups at an angle (as
pictured above) to increase tone in the bass and treble end of the guitar. It also had ono-on switches for each pickup. The second on feature allowed for the phase of the
second pickup to be reversed when the pickups run in parallel. This was very unusual
for a guitar of the time to have the option to change the phase of a pickup as well as
have individual pickup switches instead of a normal pickup switch.
The Mustang also featured a Fender Dynamic Vibrato tailpiece which was combined
with the oating bridge system found on previous Fenders. It is noted as being a very
sensitive vibrato which is why the sprung tremolo from the Stratocaster is preferred.
When rst released, the Mustang was available in two dierent scale
lengths: the short scale 24 or even smaller 22.5 . The 24 was a lot more
popular and so when the Mustang was re-released in 1990, the 3/4 22.5
scale length was scrapped.
Production was continuous from 1966 until 1981. It was re-released in 2002 by Fender
Japan and has been produced since then. The Musicmaster Bass was a popular variant
which was released in the mid 60 s as a cheaper version of the Mustang bass. Over
time, this has evolved into the Squier series selection of guitars.
In 2013, Fender launched three new Mustang Basses as part of the Pawn Shop Series.
They sport the original Candy Red, Olympic White and three colour sunburst colour
schemes as well as the original staggered single coil pickups.
Coronado - 1966
In 1966, Fender released the Coronado. A double cutaway thin-line hollow
electric guitar that was unlike anything Fender had ever released. The guitar
designed by Roger Rossmeisl and was released as a rival to popular
hollow body guitars at the time such as the Epiphone Casino which
were being used by The Beatles and so made them very popular.
Three version of the Coronado were released from 1966 until
it was discontinued in 1972. The Coronado I was a single
pickup design and was discontinued in 1970. The Fender
Coronado II had a two pickup design and this has remained
the same until the current day. Another version that was
released was the Coronado XII which is a 12 string version of the
Coronado. This was released in 1967 and was discontinued in 1972.
A limited number of Coronado I and II s were released in a special Wildwood nish. This
is manufactured by injecting a dye into a tree whilst it still grows and this stains the
wood whilst still growing. As well as the other usual Fender colours, one Blonde
Coronado exists and this is being kept in a museum in California. Unusually, early
Coronado s were built using pickups manufactured by Gretsch. The hollow body guitar
was re-released in 2013 in
the original colours, with an
almost unchanged design.
selector switch and tone and volume controls for each pickup. It was also discontinued
in 1972 and then re-released in 2013.
Starcaster - 1976
The Fender Starcaster is a Semi-hollow guitar designed
and released by Fender Musical Instruments
Corporation. It was designed, like the
Coronado as a rival to the popular
Gibson ES-335 and other such
Semi-Hollows at the time.
It was designed at a time when Fender
had
Basses. Rather than the standard dot inlays on the neck, Fender opted for pearl block
inlays which was usually only featured on Deluxe models. The bass also features an
onboard preamp with bass and treble rollers which are located at the top of the
pickguard. The lower pick guard holds an on/o switch for each pickup and then a third
switch to toggle between parallel and series wiring and the master jack plate holds the
master volume and master tone.
The rst generation of the Jaguar bass was sold from 2006-2010 and manufactured in
Japan and was available in Hot Rod Red and Black. Only right handed version of this
bass were available. In 2011, the second generation of Jaguar Bass was released, also
made in Japan and available in a larger variety of colours, but still only available in right
handed versions. In 2014, Fender released the American Jaguar Bass which was
available in 3-Tone Sunburst, Black, White and Candy Apple Red. Both the Second
generation of Japan Jaguar Basses and American Jaguar Basses are still in production
to this day.
Bibliography
https://www.youtube.com/watch?v=EVs98GmcrU4
- Fender Factory Tour. This video allowed me to see the dierent techniques used to
build Fender guitars in their California factory. All of the American built Fender
Guitars are manufactured here and the dierent techniques used in the building
processes are shown in this clip.
http://www.bbc.com/culture/story/20140904-fender-stratocaster-guitar-hero
- A video on the Fender Stratocaster celebrating its 60th year of production. This video
looked back on the guitar starting out and how and why it became so popular over
other manufacturers at the time.
https://www.talkbass.com/threads/why-is-fender-so-popular.415798/
- I also used another forum on the Fender website to nd out why people prefer
Fenders. This gave a good reliable source of information and people were helpful on
both forums in an attempt to help people nd the best from their guitars.
My Uncle (Music Producer)
- I spoke to my uncle who owns most of the current Fender and Gibson lineup and
asked him simply why does he think Fender were so successful. His information was
of very good quality as he was honest with me on a talking level as only after did I tell
him it was for a project. This allowed me to receive the best information about him
without him being bias given the title of my project.
Emails to Fender
- Along the way, I emailed Fender on a couple of occasions to conrm questions that
appeared online to have a couple of answers. I thought it best to email straight to
Fender as between them they may be able to nd a more reliable answer than other
sources.