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Pre-launch Survey Report of

Insurance Awareness Campaign

SPONSORED BY
Insurance Regulatory and Development Authority

National Council of Applied Economic Research, 2011

All rights reserved, no part of this publication may be reproduced, stored in a retrieval
system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
recording and/or otherwise, without the prior written permission of the publisher.

Published by
Jatinder S. Bedi, Secretary & Head, Operations, for and on behalf of the National Council of
Applied Economic Research, Parisila Bhawan, 11, Indraprastha Estate, New Delhi110 002

Printed at
M/s. Multiplexus (India), Delhi. Email: multiplexusindia@gmail.com

Study Team

Project Leader
Anushree Sinha

Core Research Team

Rajesh Jaiswal
Barun Deb Pal
Kalicharan Shukla

Consultant
Ramamani Sundar
Geetha Natesh

Technical Support
Sadhana Singh

Contents

List of Tables
List of Annexure Tables
Foreword

ix
xi
xv

Preface
Acknowledgements
Chapter 1: Background

xvii
xix
1

1.1 Concept of Insurance

1.2 Importance of Insurance

1.3 Origin of Insurance

1.4 Origin and Development of Insurance in India

1.5 Important Developments in the History of Indian Insurance Business

1.6 Insurance Scenario in India and Other Countries

1.7 Insurance Penetration and Density in India

1.8 Why Awareness is Important

Chapter 2: Methodology

2.1 Coverage

2.2 Sample Design

2.3 Selection of the Rural Sample

2.4 Selection of the Urban Sample

10

Chapter 3: Socio-Economic Characteristics of Insured and Uninsured Households

13

3.1 Occupation and Education

13

3.2 Type of Dwelling Unit and Family

14

3.3 Type of Ration Card

16

3.4 Economic Status of the Households

17

3.5 Major Sources of Information

18

3.6 Types of Insurance Held

18

3.7 Details of Different Kinds of Policies Life, General and Health


held by Members of Households

19

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN vii

3.8 Opinion of Uninsured Households on Possible Economic Risks


3.9 Conclusion

23
23

Chapter 4: Perception of Households about Insurance as a Concept and its Benefits 25

4.1 Concept of Insurance


4.2 Major Source of Information on Insurance

25
26

4.3 Relevance of Insurance

27

4.4 What Kind of Tool is Insurance?

30

4.5 Losses that an Insurance Policy could Compensate

30

4.6 Benefits of Insurance vis--vis Other Savings

31

4.7 Benefits of Life Insurance

32

4.8 Benefits of Health Insurance

33

4.9 Decision to Take Insurance

34

4.10 Reasons for Not Taking Insurance

34

4.11 Perception on Financial Risks that Households could Face


4.12 Linking Insurance with Credit

35
35

4.13 Conclusion

36

Chapter 5: Awareness Level of Insured Households about Various Aspects


of Insurance
5.1 Awareness of Life and Health Insurance Policies

37
37

5.2 Provision of Nomination Facility

37

5.3 Views on Mandatory Paper Work

37

5.4 Knowledge about Rights and Duties

38

5.5. Knowledge about Changing Mode of Premium and Cancellation of Policy

39

5.6 Knowledge Regarding Settlement of Claims

41

5.7 Households' Knowledge about Value of Policy if Surrendered Before Maturity,

viii

Penalty for Non-payment of Premium, and Lapse of Policy


5.8 Awareness about Grievance and Dispute Resolution

42
43

5.9 Conclusion

44

Chapter 6: Conclusion

45

6.1 Socio-economic Profile of the Insured and Uninsured Households

46

6.2 Insurance Awareness of Insured and Uninsured Households


6.3 Policy Recommendations

47
48

Annexture: State Tables

53

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

List of Tables

1.1
2.1

Important Developments in the History of the Indian Insurance Industry


Stratification of Households in Rural Areas

4
10

2.2

Sampling Fraction for City and Town Group

11

2.3

Stratification of Households in Urban Areas

11

3.1

Distribution of Households by Main Occupation and Level of Education

13

3.2

Distribution of Households by Ownership of Land, Dwelling Unit,


Type of Dwelling Unit, Type of Family and Availability of Electricity Connection
3.3Distribution of Households by Type of Ration Card
3.4

15
16

3.5

Distribution of Households by Economic Status: Income,


Expenditure and Savings
Distribution of Households by Major Sources of Information

17
18

3.6

Distribution of Households by Type of Insurance Taken

18

3.7a Distribution of Household Members with Insurance by


Annual Per Capita Household Income Categories (Rural)
3.7b I Distribution of Household Members with Insurance by

20

Annual Per Capita Household Income Categories (Urban)


3.7c Distribution of Household Members with Insurance by

20

3.8

Annual Per Capita Household Income Categories (Rural + Urban)


Proportion of Policy Holders by Gender

20
21

3.9

Average Annual Premium and Average Policy Value by Income Class

22

3.10a Average Annual Premium as a Percentage of Annual Household


Income (Rural)
3.10b Average Annual Premium as a Percentage of Annual Household

22

Income (urban)
3.10c Average Annual Premium as a Percentage of Annual

22

Household Income (Total)

23

3.11 Income-wise Distribution of Uninsured Households Based on Amount


They Could Contribute for Possible Economic Risks
4.1a Distribution of Households Based on Their Concept of Insurance

23
25

4.1b Distribution of Households by Level of Education and Their Perception of Insurance 26


4.2

Distribution of Households by Their Major Source of Information on Insurance

27

4.3

Relevance of Insurance to Households and Reasons

28

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN ix

4.4a Distribution of Households by Their Perception about the Class to


Which Insurance is Relevant
4.4b Perception of Households on Class to Which Insurance is Relevant by
4.5

Annual Household Income Categories


Distribution of Households by Their Perception of Insurance as a Tool

4.6

Distribution of Households by Their Perception of the Extent to


31

4.7

Which Insurance Can Replace Losses


Distribution of Households by Their Perception of Benefits of Insurance
vis--vis other Avenues of Savings
Distribution of Households Based on Awareness and Views about

32

4.8

Benefits of Life Insurance Policies


Distribution of Households Based on Their Awareness and Views about

32

4.9

29
30

Benefits of Health Insurance


4.10 Distribution of Insured Households by Factors Influencing Their

33

Decision to Take Insurance


4.11 Distribution of Uninsured Households by Reasons for No Member

34

Being Insured
4.12 Perception of Uninsured Households by Type of Financial Risks

34

They Could Face


4.13 Distribution of Uninsured Households by Their Views on Linking

35

Insurance with Credit


Distribution of Insured Households by the Opinion about

36

5.1

38

5.2

Mandatory Paper Work


Distribution of Households by Knowledge about Rights and Duties as
Policy Holders by Level of Education of the Households
Distribution of Households on the Basis of Their Knowledge about

39

5.3

Policy by Level of Education


Distribution of Households on the Basis of Their Knowledge about

40

5.4

Settlement of Claims by Level of Education

41

5.5

Distribution of Households on the Basis of Knowledge about Amount to be


Received if Surrendered Before Maturity, Penalty If Premium not Paid, and

Lapse of Policy
5.6Distribution of Households on the Basis of Knowledge about Grievance and
Dispute Resolution by Level of Education

29

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

43
44

List of Annexure Tables

S3.1a Distribution of Households by Their Level of Occupation (Insured)


S3.1b Distribution of Households by Their Level of Occupation (Uninsured)

55
56

S3.1c Distribution of Households by Their Level of Occupation (Insured + Uninsured)

57

S3.1d Distribution of Households by Their Highest Level of Education (Rural)

58

S3.1e Distribution of Households by Their Highest Level of Education (Urban)

59

S3.1f

60

Distribution of Households by Their Highest Level of Education (Rural + Urban)

S3.2a Distribution of Households by Type of Dwelling Unit and Availability of


Electricity Connection (Rural)
S3.2b Distribution of Households by Type of Dwelling Unit and Availability of

61

Electricity Connection (Urban)


S3.2c Distribution of Households by Type of Dwelling Unit and Availability of

62

Electricity Connection (Rural+Urban)


S3.3a Distribution of Households by Ration Card (Insured)

63
64

S3.3b Distribution of Households by Ration Card (Uninsured)

65

S3.3c Distribution of Households by Ration Card (Insured + Uninsured)

66

S3.4a Distribution of Households by Major Source of Information to Households (Insured) 67


S3.4b Distribution of Households by Major Source of Information to Households (Insured) 68
S3.4c Distribution of Households by Major Source of Information to Households
(Uninsured)
S3.4d Distribution of Households by Major Source of Information to Households

69

(Uninsured)
S3.4e Distribution of Households by Major Source of Information to Households

70

(Insured + Uninsured)
Distribution of Households by Major Source of Information to Households

71

S3.4f

(Insured + Uninsured)
S3.5a Distribution of Households by Type of Insurance Taken (Insured)

72
73

S3.5b Distribution of Households by Type of Insurance Taken (Insured)

74

S3.5c Distribution of Households by Type of Insurance Taken (Uninsured)

75

S3.5d Distribution of Households by Type of Insurance Taken (Uninsured)

76

S4.1a Distribution of Households Based on Their Perception about Insurance (Rural)

77

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN xi

S4.1b Distribution of Households Based on Their Perception about Insurance (Urban)


S4.1c Distribution of Households Based on Their Perception about

78

Insurance (Rural+Urban)
S4.2a Distribution of Households by Their Major Source of Information on

79

Insurance (Rural)
S4.2b Distribution of Households by Their Major Source of Information on

80

Insurance (Urban)
S4.2c Distribution of Households by Their Major Source of Information on

81

Insurance (Rural + Urban)


S4.3a Distribution of Households Reporting Relevance of Insurance by Reasons

82

(Insured)
S4.3b Distribution of Households Reporting Relevance of Insurance by

83

Reasons (Uninsured)
S4.3c Distribution of Households Reporting Relevance of Insurance by Reasons

84

(Uninsured: Rural + Insured)


85
S4.3d Distribution of Households Reporting Non-relevance of Insurance by Reasons
(Uninsured)
S4.4a Distribution of Households Based on Their Perception about the Class to

86

Which Insurance Is Relevant (Rural)


S4.4b Distribution of Households Based on Their Perception about the

87

Class to Which Insurance Is Relevant (Urban)


S4.4c Distribution of Households Based on Their Perception about the Class to

88

Which Insurance Is Relevant (Rural+Urban)


S4.5a Distribution of Households Based on Their Perception about Insurance

89

as a Tool (Rural)
S4.5b Distribution of Households Based on Their Perception about Insurance

90

as a Tool (Urban)
S4.5c Distribution of Households Based on Their Perception about Insurance

91

as a Tool (Rural + Urban)


S4.6a Distribution of Households Based on Their Perception about the Extent to

92

Which Insurance Can Replace Physical Losses (Rural)


S4.6b Distribution of Households Based on Their Perception about the Extent to

93

Which Insurance Can Replace Physical Losses (Urban)


S4.6c Distribution of Households Based on Their Perception about the Extent to

94

Which Insurance Can Replace Physical Losses (Rural + Urban)


S4.6d Distribution of Households Based on Their Perception about the Extent to

95

Which Insurance Can Replace Financial Losses (Rural)


S4.6e Distribution of Households Based on Their Perception about the Extent to

96

Which Insurance Can Replace Financial Losses (Urban)


Distribution of Households Based on Their Perception about the Extent to

97

Which Insurance Can Replace Financial Losses (Rural + Urban)

98

S4.6f

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PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

S4.7a Distribution of Households by Their Perception about Benefits of


Insurance vis--vis Other Avenues of Savings (Rural)
S4.7b Distribution of Households by Their Perception about Benefits of
Insurance vis--vis Other Avenues of Savings (Urban)
S4.7c Distribution of Households by Their Perception about Benefits of

99
100
101

S4.8

Insurance vis--vis Other Avenues of Savings (Rural + Urban)


Distribution of Households by Their Awareness and Views of Benefits of
Life Insurance Policies (Rural + Urban)
Distribution of Households by Their Awareness and Views of Benefits of

102

S4.9

Health Insurance Policies (Insured)


S4.10 Distribution of Households by Factors Influencing Their Decision to

103

Take Insurance
S4.11a Distribution of Uninsured Households by Reasons For No Households

104

Member Insured (Rural)


S4.11b Distribution of Uninsured Households by Reasons for No Household

105

Member Insured (Urban)


S4.11c Distribution of Uninsured by Reasons for No Household Member

106

Insured (Rural + Urban)


S4.12 Distribution of Uninsured Households by Type of Financial Risk They

107

Could Face
S4.13 Distribution of Uninsured Households by Views on Linking of

108

Insurance with Credit


S4.13a Distribution of Uninsured Households by Views on Whether Insurance

109

Would Help Unexpected Eventuality


Percentage Distribution of Insured Households by Awareness about

110

S5.1

Provision of Nomination Facility


Distribution of Insured Households by Perception about Mandatory

111

5.2a

112

5.2b

Paper Work at the Time of Taking Policy


Distribution of Insured Households by Perception about Mandatory

113

S5.3

Paper Work at the Time of Claim Settlement


Distribution of Households by Awareness about Rights as Policy Holder
(Insured)
Distribution of Households by Awareness about Duties as a

114

S5.4

Policy Holder (Insured)


Percentage of Households by "What Households Would Do If They

115

S5.5

116

S5.6

Are Not Satisfied With the Mode of Premium" (Insured)


Percentage of Households by Knowledge about "When a Policy Can

117

S5.7

Be Cancelled" (Insured)
Percentage of Households by Knowledge about "What Are the
Various Assignments in the Policy" (Insured)
Percentage of Households by Knowledge About "When Claims of

118

S5.8

Insurance Get Settled" (Insured)

119

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN xiii

S5.9

Percentage of Households by Knowledge about Procedures Involved In


Insurance Settlement (Insured)
S5.10 Percentage of Households by Knowledge about Time Taken for
Settlement of Claims (Insured)
S5.11 Percentage of Households by Knowledge about Amount of the Face

121

Value to Receive If Policy Is Surrendered Before Maturity (Insured)


S5.12 Percentage of Households by Knowledge about Penalty If Premium Is

122

Paid After Due Date (Insured)


S5.13 Percentage of Households by Knowledge about Reasons for Loss of

123

Insurance Coverage and Policy Lapse (Insured)


S5.14 Percentage of Households By Knowledge About Possibility of Revival of

124

Lapsed Policy (Insured)


S5.15 Percentage of Households by Views on Possible Cause for

125

Dispute/Differences with Insurance (Insured)


S5.16 Percentage of Households by Knowledge about What Needs to be

126

Done in Case of Any Disagreement (Insured)

xiv

120

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

127

Foreword

An individual is exposed to various risks in daily life and it will surprise one to note how many
of these can actually be insured. Life insurance and general insurance companies offer a variety
of products covering different types of risks. Not only is there a dearth of knowledge about these
but also most individuals are not aware of the value that insurance, as an option, could add to
their lives. While affordability and the place of insurance in the list of an individuals priority in
this context are important questions, quite a few are uninsured purely due to lack of awareness
about insurance as a protection tool and details about the types of insurances that are possible.
All stakeholders have the responsibility of creating this awareness. It is in this context that the
Insurance Regulatory and Development Authority (IRDA) engaged the National Council of
Applied Economic Research (NCAER) to carry out a pan India survey about awareness levels
about insurance both amongst the uninsured and insured population. I have read, with interest,
the findings of the survey and am indeed happy to present the report.
I am quite sure that this survey is one of its kind anywhere in the world. The universe covered
and the geographical outreach in spite of various physical and social challenges involved has
been an achievement and I commend NCAER for its efforts. A three-stage stratified sample
design was adopted and primary survey undertaken in 29 states/union territories of India over a
period of 6 months. The outcome is a comprehensive report that gives information along with
tabulations regarding various parameters such as awareness regarding major source of
information on insurance, the extent to which insurance is seen as a protection/savings tool,
benefits of insurance vis-a-vis other savings tools, awareness about benefits of health insurance,
what influences households to take insurance and why people do not opt for insurance, etc.
The report covers details about the various geographies covered. Both rural and urban areas are
represented in the samples.The findings, based on the rural-urban divide, on various parameters are
interestingin some cases the findings are similar, in others quite varied.The findings based on the
insured-uninsured dichotomy are also contained in the report. From giving a picture of the socioeconomic profile of the insured and the uninsured to specific parameters relating to life as well as
general insurance, the report makes useful reading for all categories of individualsmembers of the
general public, the insured and all stakeholders of the insurance industry. Some of the conclusions
may be foregone and obvious, but here is a report that provides concrete data for these.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

xv

I thank NCAER for the well brought out report, as well as the IRDA team involved in
interacting and coordinating with NCAER from the stage of formulation of the objectives of the
survey and structuring of the questionnaire, to finalization of the report.

J. HARI NARAYAN
Chairman
Insurance Regulatory and Development Authority

xvi

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Preface

Insurance markets in India are showing clear signs of expansion, requiring insurers to be
innovative in their approach towards achievement of sustainable growth. The report explores
underlying trends in customer awareness levels and their implications on insurers.
The report is based on a survey of 30,200 respondents spread over 29 states and union
territories. NCAER queried respondents on their awareness levels regarding rights,
policyholders protection, types of insurance products and benefits of insurance. The study also
generated a socio-economic profile of insured and uninsured population. In studying the
aggregate data, we were able to identify distinct indicator-based segments, and compared how
different segments perceive insurance differently.
The intention of this report is to inform various insurers regarding the range and complexity of
insurance awareness issues.The report will equip insurance companies with a ready reference to the
fundamental aspects of business. The aim of this report is to reach those with limited knowledge of
insurance and to provide a comprehensive picture of the awareness scenario across the country.

Starting with the history of insurance sector, the report charts out a course of insurance
awareness parameters. First the concept, importance, origin and development of insurance is
dealt with followed by the methodology. Methodology is followed by an exposition of the
socio-economic characteristics of the insured and uninsured households. The almost revealing
perception of households about insurance as a concept and its benefits is detailed in the
following chapter. A more ready understanding has been detailed with regard to benefits of
insurance. Awareness levels of the insured households about various aspects of insurance are
elaborated in the next chapter. Each chapter is dealt with comprehensively and yet
compendiously and each is accorded appropriate significance in the chapter conclusions. There
is also a final chapter concluding the report which also provides policy recommendations.
The information contained in this report is quite diverse. It is structured for easy comprehension of
policy makers and insurers of the ground realities. The analysis too is quite diverse.The emphasis is
placed on findings from respondents of the desired role and significance for the insurance business. I
hope that armed with the assessment of the report, the propagators of insurance would gain greater
appreciation of the significance of their role and that of the other players in the business.The report
recognizes that some readers may merely wish to use this from time to time to refresh their insight.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

xvii

It also affords a logical progression of issues for those who wish to embark upon a more
complete and systematic study of the subject. Finally, it provides insight for insurers to make a
more meaningful impact on the lives of people they provide services to.

xviii

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Acknowledgements

We acknowledge the valuable support from IRDA in conducting this study. In particular, we
would like to thank Mr Hari Narayan and Mr A. Girdhar for commissioning the study to
NCAER. Our special thanks go to Ms Yegnapriya Bharath for her untiring support and
coordination during the entire study and providing feedback at various critical junctures of the
study. We are really grateful to her for her continuous and sustained cooperation. We also thank
Mr Srinivas Rao for his help in facilitating the study. Further, we are thankful to Mr Manoj
Asiwal for providing necessary administrative support.
We would be amiss if we do not thank all the sample respondents across the country for
providing the requisite data and information to NCAERs field investigators. But for their
generous help, it would not have been possible to give to the study its present shape. Moreover,
we are grateful to all our field staff for collecting the necessary information from the sample
respondents across the country.
Thanks are also due to Mr Suman Bery who was the Director General when the study was
commissioned and Dr Shekhar Shah, the current Director General, NCAER whose full
encouragement helped the core team in completing this study in time.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN xix

Background

Insurance occupies an important place in


the complex modern world since risk, which can
be insured, has increased enormously in every
walk of life. This has led to growth in the
insurance business and evolution of various
types of insurance covers. The insurance sector
acts as a mobiliser of savings and a financial
intermediary and is also a promoter of
investment activities. It can play a significant
role in the economic development of a country,
while economic development itself can facilitate
the growth of the insurance sector.

This chapter provides an overview of the

unexpected event. The transaction involves


the insured assuming a guaranteed and
known, relatively small, loss in the form of
payment to the insurer in exchange for the
insurer's promise to compensate or indemnify
the insured in the case of a large, possibly
devastating, loss. The insured receives a
contract called an insurance policy which
details the conditions and circumstances
under which the insured will be compensated.
Insurance can be classified broadly into:
(a) life insurance, and (b) general or non-life
insurance.

insurance sector in India, its origin and growth.


It begins by defining insurance as a concept,
followed by a discussion on the importance of
insurance for individuals, households, and the
economy. The penetration of the insurance
business and insurance density in India are
compared with those in other countries. The
need to create and enhance the level of
awareness about different aspects of insurance is
also discussed.

1.1 Concept of Insurance


Insurance is a form of risk management
which is used primarily to hedge against the risk
of a contingent, uncertain loss. Insurance is
defined as the equitable transfer of the risk of
loss, from one entity to another, in exchange for
payment.
Insurance
is
essentially
an
arrangement where the losses experienced by a
few are extended among many who are exposed
to similar risks. It is a protection against
financial loss that may occur due to an

(a) Life insurance or life assurance is a


contract between the policy owner and
the insurer, where the insurer agrees to
pay the designated beneficiary a sum of
money upon the occurrence of the insured
individuals death or other event, such as
terminal or critical illness. In return, the
policy owner agrees to pay a stipulated
amount at regular intervals or in lump
sums. Life-based contracts tend to fall
into two major categories:
Protection policies: designed to
provide a benefit in case of a
specified event, typically against
lump sum payment. A common form
of this policy is term insurance.
Investment policies: the main
objective is to facilitate the growth of
capital by single or regular
premiums. The common forms in this
category include whole life, universal
life and variable life policies.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

(b) General insurance or non-life insurance


policies, including automobile and
homeowners policies, provide payments
depending on the loss from a particular
financial event. General insurance
typically comprises any insurance cover
that is not deemed to be life insurance.
Some categories of general insurance
policies are: vehicle, home, health, property,
accident, sickness and unemployment,
casualty, liability, and credit. The terms of
insurance generally depend on the company
providing the cover.

1.2 Importance of Insurance


Life insurance is generally considered a
means of protecting ones family against the
unforeseeable circumstance of the death of an
earning member. However, there are a
number of other benefits that are not
apparent. Some benefits accrue to the
individuals and their families, while others
assist economic development. For instance,
an insurance company takes the risk of large
and uncertain losses in exchange for small
premiums. This gives a sense of confidence
and security to the insured individual through
the protection of insurance in the event of an
unfortunate incident. In large sized
commercial and industrial organizations, it
facilitates operations as many of the risks are
transferred to the insurer.
Insurance, particularly life insurance, is
one of the ways of providing for the future. A
life insurance policy which gives an annuity is a
combination of protection and investment. It
increases the creditworthiness of the assured
person because it can provide funds for
repayment in the event of death. It also reduces
losses owing to theft, robbery, fire accidents,
etc. In addition, it serves as a solution to social
problems. For instance, while compensation is
available to victims of industrial injuries and
road accidents, financial difficulties on account
of old age, disability or death is minimised.

Investment of accumulated resources by


the insurer facilitates the overall development
of the country. Capital is usually risk averse,
but if insurers provide protection against
risks, then several investors would come
forward to invest their funds.
In many developed countries, citizens are
to a certain extent protected by social security
schemes provided by the government. These
schemes offer financial aid to citizens who are
eligible on grounds of unemployment, old
age, sickness, disability, etc. The social
security scenario in India is quite different,
having traditionally been the responsibility of
the family or community. However, with
industrialization, urbanization, breakup of the
joint family system and weakening of family
bondage, it has become necessary to provide
social security arrangements that are
institutionalized and regulated by the state
rather than the society.
Issues relating to social security are listed in
the directive principles of state policy. While
social security and insurance, employment and
unemployment form Item 23 of the concurrent
list, the welfare of labour including conditions
of work, provident fund, employees liability,
workmens compensation, invalidity and old age
pension and maternity benefits form Item 24,
also of the concurrent list. During the initial
years of development planning, it was believed
that with the process of development, a greater
number of workers would join the organised
sector and eventually get covered by formal
social security arrangements. However, the
actual experience has proved otherwise. There is
now almost a stagnation of employment in the
organised sector with increase in the inflow of
workers into the informal sector. The
unorganised workforce is characterised by
scattered and fragmented areas of employment,
seasonality, lack of job security and low
legislative protection. Currently, out of an
estimated workforce of nearly 400 million, only
less than 10 per cent have the benefits of formal

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

social security protection. Although the


government has a few centrally funded social
assistance programmes like National Old Age
Schemes and National Family Benefit Schemes,
the number of people covered as well as the
benefits is very meagre. Furthermore, in a
country like India, where there is no provision
for unemployment benefits, the concept of
insurance becomes extremely important.

1.3 Origin of Insurance


Maritime insurance is the oldest form of
insurance and is followed by life insurance and
fire insurance. Insurance was prevalent in
ancient Greece and among the maritime peoples
with whom the Greeks traded. It developed first
as a means of spreading the huge risks involved
in early maritime enterprises, evolving much
later during the fourteenth century in the
commercial cities of Italy. This practice of
marine insurance gradually spread to London
during the sixteenth century. The history of
marine insurance is closely associated with the
origin and rise of Lloyds group of ship-owners.
Today, Lloyds is considered the largest
underwriter in the world. In the USA, the first
insurance company was established by
Benjamin Franklin in 1752. Since the midnineteenth century, insurance has developed
significantly to cover other kinds of risks.

1.4 Origin and Development of


Insurance in India
In India, the history of life insurance can be
traced to 1818 when Anita Bhavsar started the
Oriental Life Insurance Company in Kolkata.
This organisation was basically founded to serve
European clients and hence Indians who opted
for an insurance cover were charged a much
higher premium. The reason given was that
Indians had a lower life expectancy on account
of their lifestyle, while in fact this was a planned
effort to keep Indians out of any kind of
progress. The company failed in 1834. Then, in
1870 the British Insurance Act was passed

and the last three decades of nineteenth century


saw the emergence of the Bombay Mutual Life
Assurance Society (1871), which became the
first organisation to charge the same premium
from all residents of India irrespective of their
origin or nationality. The Oriental (1874) and
Empire of India (1897) insurance companies
began their activities in the Bombay Residency
in the late nineteenth century. This period,
however, was dominated by foreign insurance
offices such as Albert Life Assurance, Royal
Insurance, and Liverpool and London Globe
Insurance, which did good business in India.

The history of general insurance can be


traced to the Industrial Revolution in the West
and the consequent growth of sea-faring trade
and commerce. A legacy of British rule,
General Insurance in India has its roots in the
establishment of Triton Insurance Company
Ltd in 1850 in Calcutta. Its first Indian
counterpart, the Indian Mercantile Insurance
Ltd, which launched its operation in Bombay
in 1907, was the first company of its type to
transact all general insurance business.

1.5 Important Developments in the


History of Indian Insurance Business
Before deregulation in 1999, the insurance
industry in India consisted of only two state
insurers, namely Life Insurance Corporation of
India (LIC) for life insurance, and General
Insurance Corporation of India (GIC) with its four
subsidiaries for general insurance. According to
the Insurance Regulatory and Development
Authority (IRDA), the insurance industry in India
at present consists of 24 general insurance
companies including specialised insurers such as
Export Credit Guarantee Corporation of India and
the Agricultural Insurance Corporation of India,
and 23 life insurance companies. Of the 22
insurers who set up operations in life insurance
after the industry was opened up for the private
sector, 20 are joint ventures with foreign
companies. Similarly, of the 17 non-life insurers,
including health

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 3

insurers operating in the private sector, 16 are


in collaboration with foreign partners. Thus,
36 insurance companies in the private sector
are operating in collaboration with wellestablished foreign companies.
Prior to the opening up of insurance for the

were introduced and these included products


liability, corporate cover, professional
indemnity policies, weather insurance, credit
insurance and travel insurance.
Table 1.1 shows important developments
in the history of the Indian insurance industry.

TABLE 1.1: Important Developments in the History of the Indian Insurance Industry
Year

Description of New Developments and Important Events

1912 The Life Insurance Companies Act was passed, making it mandatory for companies to get their premium rate
tables certified by an actuary.
1938 The Insurance Act of 1938 became the first legislation governing all forms of insurance to provide strict state
control over insurance business.
1956 Life insurance in India was completely nationalised on January 19 by means of the Life Insurance Corporation
Act. All 245 existing companies operating in the country were merged into one entity, namely the Life
Insurance Corporation of India (LIC)
1957 The General Insurance Council, a wing of the Insurance Association of India, was formed and framed a code
of conduct for ensuring fair conduct and sound business practices.
1968 The Insurance Act of 1938 was amended to regulate investments and set minimum solvency margins. The
Tariff Advisory Committee was also set up.
1972

The General Insurance Business (Nationalisation) Act was passed. With effect from January 1, 1973 107 companies
were amalgamated and grouped into four companies, namely National Insurance Company Ltd., Oriental Insurance
Company Ltd., New India Assurance Company Ltd and United India Insurance Company Ltd.

1993 The Government of India set up a committee under the chairmanship of RN Malhotra, then Governor of the
Reserve Bank of India, to propose recommendations for reforms in the insurance sector that would
complement the reforms in the financial sector.
1994 The Amphora Committee submitted its report, recommending that entry of the private sector be permitted in
the insurance sector and that foreign companies be allowed entry by floating Indian companies, preferably as
joint ventures with Indian partners.
1996

Following the recommendation of the Malhotra Committee, an interim Insurance Regulatory Authority was set up.

1999 The Insurance Regulatory and Development Authority (IRDA) was constituted as an autonomous body to
regulate and develop the insurance industry. The IRDA was incorporated as a statutory body in April, 2000.
The key objective of IRDA includes promotion of competition in order to improve customer satisfaction through
increased customer choice and lower premiums, while ensuring the financial security of the insurance market.
The IRDA deregulated the insurance sector and permitted the entry of private companies. Foreign investment
was also allowed and capped at 26 per cent holding in the Indian insurance companies.
2006 The Actuaries Act was passed to give the profession statutory status on par with chartered accountants,
notaries, cost and works accountants, advocates, architects and company secretaries.

private sector, non-life products were limited


and were classified on the basis of their being
regulated by tariffs or otherwise. Those such as
fire insurance, motor vehicle insurance, e n g i n
e e r i n g i n s u r a n c e a n d w o r k e r s
compensation came under tariff regulation while
others such as burglary insurance, mediclaim,
and personal accident insurance did not. In
addition, most specialised insurance products,
such as race horse insurance, did not fall under
tariff regulation. After the opening up of the
sector to private players, new products

1.6 Insurance Scenario in India and


Other Countries
For 2009, which is the latest year for
which data are available, some pointers are:
(i) the share of the Indian life insurance sector
in the global market was 2.45 per cent;

(ii) the share of Indian non-life insurance


premium in the global non-life premium
was as low as 0.46 per cent;
(iii) in life insurance business India ranked
ninth among 156 countries; and
(iv) in non-life insurance business India ranked

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

26th among the same countries.


There are other pointers as well (IRDA,
2009 - 10), namely:
(i) the Indian life insurance industry
recorded a premium income of Rs
2,65,450 crore in 200910 as against Rs
2,21,785 crore in the previous year;
(ii) in the life insurance sector, the share of
the private sector in total premium
income was approximately 30 per cent in
both 200809 and 200910;
(iii) while LIC, which represents the public
sector, registered a growth of 19.69 per
cent in 200910 over 200809, the
growth of the private sector was higher at
23.06 per cent during this period;
(iv) the gross direct premium income of the
non-life insurance sector in India was Rs
30,351.83 crore in 200809 and Rs
34,620.45 core in 200910; and
(v) in the non-life insurance industry, the share
of the public sector in gross direct premium
income was approximately 59 per cent in
both 200809 and 200910. Moreover,
while the public sector registered a growth
of 14.49 per cent in 200910, the growth in
private sector gross direct premium income
was lower at 13.44
per cent.
A recent study by McKinsey & Company
indicates that consumers have an unmet need for
long-term savings products and a preference for
insurance vis--vis other investment products.
Consumers rank insurance higher than other
investment options because of the ease and
convenience in investing, and in obtaining tax
benefits and protection cover. Indian consumers
perceive life insurance as a low-risk and highreturn investment, this being a perception driven
by the awareness of LICs performance and its
record of delivering stable returns over the
years. According to the study, Indias insurance
market has grown over the past six years.
Liberalisation of the sector has enabled the entry
of a number of new players who have
contributed to the growth,

(over 40 per cent per annum), by enhancing


product awareness and promoting consumer
education and information. However, the
market is still in a nascent stage.
1.7 Insurance Penetration and Density

in India
Two important indicators of the level of
development of the insurance sector in any
country are:
(i) level of insurance penetration which is
measured as the percentage of insurance
premium in gross domestic product
(GDP); and
(ii) insurance density ratio (wherein insurance
density is defined as the per capita
expenditure on insurance premium and is
directly correlated with per capita GDP).
Both insurance penetration and density
have increased significantly over the years,
especially with the opening up of the insurance
industry to the private sector. However, the
increase has been marginal as far as the non-life
insurance sector is concerned. While the density
of life insurance in India grew from US$ 9.1 in
2001 to US$ 47.7 in 2009, the density in the
non-life insurance industry for the same period
grew from US$ 2.4 to US$ 6.7. Similarly,
penetration in the life insurance sector increased
from 2.15 per cent in 2001 to 4.60 per cent in
2009 and very marginally in the non-life
insurance sector from 0.56 per cent in 2001 to
0.60 per cent in 2009. Thus, penetration in the
non-life insurance sector has remained virtually
constant over the years.
Indias insurance penetration is lower
than the world average which in 2009 was 7.0
per cent, while for India it was 5.2 per cent.
Although, the penetration of Indian insurance
is higher than that of some South Asian
countries like Pakistan (0.7%), Bangladesh
(0.9%) and Sri Lanka (1.4%), it lags behind
other Asian countries like Japan (9.9%),
South Korea (10.4%) and Singapore (6.8%).
However, in the life insurance sector, Indias
performance in terms of percentage of

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 5

penetration at 4.6 per cent is comparable with


some developed countries and is above the
world average of 4.0 per cent. In the non-life
insurance sector, India with 0.6 per cent lags
behind the world penetration average of 3.0
per cent. (Source: Swiss Re as given in
IRDA, 200910).
Several factors are responsible for the low
levels of insurance penetration in the country.
These include low consumer preference,
untapped rural markets and constrained
distribution channels. In urban areas, life
insurance penetration in the market is
approximately 65 per cent, and is considerably
lesser in the low-income unbanked segment. In
rural areas, life insurance penetration in the
banked segment is estimated to be
approximately 40 per cent, and at best is
marginal in the unbanked segment. Before
opening the sector to private insurers, it was felt
that low levels of insurance penetration were
due to ineffective market strategies adopted by
LIC. Being a monopoly, the company had no
strategic market plan. Advertising initiatives
were limited to the print and electronic media,
which mainly promoted LICs products as being
tax saving tools for salaried individuals.
Although the level of penetration has increased
after the entry of other players, it is still low
compared to other countries.
According to consumer feedback, the
problem has been exacerbated due to:
agents inability to clearly explain the
features of the products;
lengthy documents that are not user
friendly; and
the perception that agents are only
concerned with their commissions.

1.8 Why Awareness is Important


The growing need for financial education for
the families to take better financial decision and
to increase their economic security has been
widely recognized. It is felt that well informed
and well educated customers can create
economic ripples. They make better financial

decisions for themselves and their families,


increasing their economic security and well
being. Secured families are more involved in
their communities as home owners and voters.
They are more involved as parents with their
childrens schools and teachers, enabling better
educational and economic outcomes for their
children. They contribute to vital, thriving
communities, further fostering community
economic development.Thus, being financially
literate is not only important to the individual
household and family, it is also important to
communities and societies. (Hogarth, Jeanne
M., 2006).
Insurance companies can address the
problem of financial illiteracy of consumers by
educating them. This point was corroborated by
the Max New YorkNCAER survey (NCAER,
2008) which showed that even though a
majority of Indian households are good savers,
they do not undertake financial planning and are
financially at risk. Households need to
understand the risk of both living too long and
dying too young. Further, in urban India and
amongst the salaried class, insurance is largely
used as a tax saving tool, rather than for
protection against risk. There is need to reorient
the consumer about the benefits of life insurance
for both financial protection as well as for longterm wealth creation.

Theimportanceofinsurance
i s unquestionable in modern economies as it
serves a broad public interest and is vital to
individuals security. Advocacy of insurance
and risk issues is an important tool that
complements the insurance regulatory and
supervisory framework. This is particularly so
given: (i) households growing risk exposures
and responsibility for covering them; (ii)
increasing diversity and complexity of
insurance products; and (iii) heterogeneity of
insurance providers and distribution channels.
Advocacy can typically: (i) heighten
individuals awareness and responsibility
towards potential risks; (ii) enhance
understanding of insurance mechanisms that

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

can cover these risks; and (iii) enable the


development of consumers knowledge and
capacity in order to make informed decisions
as regards insurance matters (OECD, 2006).
Private insurers have introduced many
innovative products and offer incentives on
policies in order to woo consumers. The market
share of private insurers has increased steadily
on the basis of total premium from 14.25 per
cent in 200506 to 29.90 per cent in 200910.
In todays context, though the customer has
a variety of products to choose from, wise
choices are possible only with requisite
awareness. Besides, it is not enough for the
customer to have knowledge only of the various
policies available. It is possible that a customer
has problems with a particular policy and should
ideally be aware of organisations that look into
grievances and make prompt payment of claims.
The customer must also be informed about the
lapse of policies, revival of policies, and the
value of a policy in case of surrender. Hence,
the customer must not only choose a product
which is suitable, but also engage with a
company in which the agents provide correct
information.
The results of the Max New York Life
NCAER Survey on India Financial Protection
(NCAER, 2008) indicates that awareness of
life insurance stands at a high of 78 per cent
on an all-India level with more urban
households (90%) aware of it than rural
households (73%). The level of awareness has
increased with education, age and income
levels. However, ownership of insurance
products was low at only 24 per cent. Further,
it was the salaried class that tended to buy
insurance the most, followed by businessmen.
Also, as compared to others married people
are more likely to buy insurance.
Realising the importance of enhancing the
awareness regarding various aspects of
insurance, the IRDA has launched an awareness
campaign with the objectives of: (a) developing
and promoting efficiency of the

insurance sector; (b) improving policy holder


protection; (c) setting up a dispute resolution
m e c h a n i s m ; a n d ( d ) re g u l a t i n g t
h e intermediaries.
The National Council of Applied
Economic Research (NCAER), New Delhi
has been contracted by IRDA, Hyderabad as
the consultant organisation to conduct nationwide pre-launch and post-launch surveys of
insurance awareness. The NCAER conducted
the pre-launch survey during MarchAugust,
2010.
With the primary purpose of collecting
data on awareness of insurance throughout
the country, the objectives of the survey were
threefold:
(a) To study and analyse awareness levels of
the insured population regarding their
rights under the Act, policy holder
protection regulations, different types of
insurance (life insurance including term,
single, premium, endowment, ULIPs,
health insurance, general insurance
including householders, burglary, etc.),
and levels of protection available from
various types of insurance.
(b) To study and analyse the awareness levels
of the uninsured regarding need for
insurance, types of insurance available,
insurance interest, benefits of insurance,
and benefits of ULIP investment.
(c) To generate a socio-economic profile of
the insured and uninsured population by
socio-economic parameters such as
household income, type of dwelling unit,
type of ration card held, occupation,
literacy levels, etc.
The information generated through the
household survey on different facets of the
insurance industry is presented in this report
which is divided into seven chapters, beginning
with the introduction in Chapter 1. In Chapter 2,
the sample design and research methodology are
described. In Chapter 3, based on the data
collected through the survey,

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

an attempt is made to compare the socioeconomic characteristics of the insured and


uninsured households. Chapter 4 deals with the
perception of the sample population about
insurance as a concept and its benefits. Chapter
5 presents a detailed analysis of the level of
awareness of the sample population on the

diverse aspects of insurance, including their


rights and duties as policy holders.The views
of uninsured households about insurance also
forms a part of this chapter. In the last
chapter, broad conclusions are drawn based
on the survey results, and recommendations
made for policy consideration.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Methodology

2.1 Coverage
A primary sur vey of households was
undertaken in 29 major states and union
territories, covering both rural and urban
areas, in Andhra Pradesh, Arunachal Pradesh,
Assam, Bihar, Chandigarh, Chhattisgarh,
Daman & Diu, Delhi, Goa, Gujarat, Haryana,
Himachal Pradesh, Jharkhand, Karnataka,
Kerala, Madhya Pradesh, Maharashtra,
Meghalaya, Mizoram, Orissa, Pondicherry,
Punjab, Rajasthan, Sikkim, Tamil Nadu,
Tripura, Uttarakhand, Uttar Pradesh, and West
Bengal. The remaining states and union
territories, accounting for approximately 34
per cent of the countrys population, were left
out due to operational difficulties.

2.2 Sample Design


A three-stage stratified sample design has
been adopted for the sur vey to generate

union territory, a quarter of all districts,


totalling 151 overall, were selected. The
sample was drawn after consultation with
IRDA. The selection criterion was the female
literacy rate as it is considered to be a proxy
for media penetration.
Stage 2. Selection of villages: Five sample
villages were selected randomly from each
district by the Simple Random Sampling
Without Replacement (SRSWOR) method. Prior
to applying SRSWOR, all the villages of a
district were divided into three categories
according to the female literacy rate as follows:
high literacy (female literacy rate greater
than 70%);
medium literacy (female literacy rate
between 5070%); and
low literacy (female literacy rate between
3050%).
Two villages each were selected from the

2.3 Selection of the Rural Sample

high and low literacy categories, while one


village was selected from the medium category.
Stage 3. Selection of households: In each
selected village, approximately 100 households
were chosen by the equal probability sampling
approach for the purposes of listing and
preliminary survey. During the preliminary
survey, the listed households were stratified by:
(i) insured and non-insured categories; (ii) land
possessed; and (iii) principal source of income.
The 100 households to be stratified were
divided into two categories, namely: (a) insured,
where at least one member of the household
possesses a life insurance policy; and

Stage 1. Selection of districts: From each state and

(b) uninsured, where no member of the

representative samples. Sample districts,


villages and households formed the first, second
and third stage sample units respectively for
selection of the rural sample, while cities and
towns, urban wards and households were the
three stages of selection for the urban sample.

Sampling was done independently within


each state and union territory and estimates
were generated at the state and union territory
level. All-India estimates were made through
aggregation of the estimates for all states and
union territories.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 9

household possesses a life insurance policy.


The insured households were placed in
eight strata while the uninsured household
category remained as a single stratum. Thus,
all 100 households were placed across nine
strata as shown in Table 2.1.

treated as strata. In each National Sample


Survey (NSS) region, towns were categorised
into five groups based on their population,
namely big towns and small towns. There are
170 cities in which the population exceeds
two lakh. All the cities were selected with the

Table 2.1: Stratification of Households in Rural Areas


Category

Insured

Uninsured

Stratum

Description

Principal source of income is self-employment in agriculture and land possessed is 0 2 acres

Principal source of income is self-employment in agriculture and land possessed is 210 acres

Principal source of income is self-employment in agriculture and land possessed is more than 10 acres

Principal source of income is through labour (agricultural or other casual labour)

Principal source of income is self-employment in non-agricultural occupations and land possessed is


02 acres

Principal source of income is self-employment in non-agricultural occupations and land possessed is


approximately two acres

Principal source of income is through regular salary or wages and other sources and land possessed is
02 acres

Principal source of income is regular salary or wages and other sources and land possessed is more
than two acres

No member of the household possesses a life insurance policy

From each of the eight strata of insured


households, two households each were selected
by the equal probability sampling approach. If
any household stratum was missing, then
households from the previous sample stratum,
where additional households were available,
were selected so as to attain 16 sampled
households in that selected village. On the other
hand, four households were selected from the
ninth stratum. On the basis of this sampling
design in rural areas, the realised sample of
14,560 households out of the preliminary listed
sample of 72,800 households was spread over
728 villages in 151 districts covering the 29
states and union territories.

2.4 Selection of the Urban Sample


According to the census of 2001, there are
approximately 4,850 cities and towns in the
states and union territories (excluding Jammu
& Kashmir). The population of cities and
towns in India varies from less than 5,000 to
over one crore each.
In the urban sample design, within the 29
covered state/union territories, states are

10

probability of 1. The remaining cities and towns


were grouped into four strata on the basis of
their population size and from each stratum a
sample of town was selected independently.
A progressively increasing sampling
fraction with increasing town population was
used for determining the number of towns to be
selected from each stratum. From each NSS
region, the allocated number of small towns was
selected by following the equal probability
sampling procedure. The sampling fraction as
shown in Table 2.2 was used at the state level.
A total sample size of 767 urban wards was
allocated among the selected small and big
towns in proportion to the number of wards in
the respective towns. The allocated number of
wards selected from each sample town was
arrived at by following the equal probability
sampling approach. Thus, towns and wards from
the first and second stage sample unit in the
urban sample design were selected.
As in the rural sample design, within a
selected ward, a sample of approximately 100
households was selected for listing and
preliminary survey, using the equal probability

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 2.2: Sampling Fraction for City and Town Group


Town Class
I

Town population ( 000)


> 10000

Total towns
3

Sample towns
3

Sampling fraction
1.00

II

500010000

1.00

III

10005000

29

29

1.00

IV

5001000

37

37

1.00

200500

98

98

1.00

VI

100200

219

56

0.26

VII

50100

396

44

0.11

VIII

2050

1135

28

0.02

IX

< 20

2270

44

0.02

Total

All

4,190

342

0.08

sampling approach. In the preliminary survey,


at the time of listing of the sampled
households, information on insured or
uninsured households, size, household
consumption expenditure for the last month
(MPCE), and principal source of income were
collected. The 100 households were divided
into the insured and un-insured categories.
The insured households were placed across
seven strata while the uninsured household
category remains as a single stratum.Thereby,
all the 100 households have been placed in
eight strata as shown in Table 2.3.

random with equal probability of selection. If


there was no household in any particular
stratum, the shortfall was compensated from the
previous stratum, where additional households
were available, so as to obtain 14 sampled
households from each selected ward in the
urban sector of the detailed survey. For the uninsured household category, six households
were selected from the 8th stratum.
By using this sampling design in urban
areas, the realised sample of 15,640 households,
out of the preliminary listed sample of 76,700
households, was spread over 339 urban wards in

Table 2.3: Stratification of Households in Urban Areas


Category

Stratum
1

Description
Principal source of income is regular salary, wage earnings and sources like remittances and pensions
and MPCE of Rs 800 or less

Insured

Uninsured

Principal source of income as in stratum 1, but MPCE between Rs 801 and Rs 2,500

Principal source of income same as stratum 1, but MPCE approximately Rs 2,500

Principal source of income is self-employment and MPCE less than Rs 800

Principal source of income is self-employment and MPCE between Rs 801 and Rs 2,500

Principal source of income is self-employment and MPCE approximately Rs 2,500

Principal source of income is through casual labour (agricultural and non-agricultural)

No member of the household possesses a life insurance policy

For the insured households category, two


households were selected from each stratum at

146 towns covering the 29 states and union


territories.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

11

Socio-Economic
Characteristics of Insured and
Uninsured Households
One of the main objectives of the study is

to generate a socio-economic profile of the


insured and uninsured households, and to
examine whether any of the socio-economic
parameters bear a direct impact on the purchase
of insurance by them. Based on the data
generated by the study (specifically Parts I and
II pertaining to education, occupation, and
income), the socio-economic characteristics of
both the insured and uninsured households
have been examined and the findings and
conclusions analysed. For the purpose of the
study, the criterion for any household being
considered insured is that at least one member
of the household must have life insurance.

3.1 Occupation and Education


The distribution of households by occupation
and level of education is shown in Table 3.1.

The occupation which forms the major source

of income for the family has been taken as the


occupation of the household. Similarly, the
highest level of education of any member in the
household has been taken as its level of
education. This was done because, even where
the head of the family is not literate, the
younger members might be well educated and,
being aware of insurance, become responsible
for the household becoming insured.
It can be seen from Table 3.1 that a high
percentage of the insured households are: (i)
self-employed to the extent of approximately
52 per cent, comprising 9.67 per cent in
agriculture and 32.28 per cent in nonagricultural work; (ii) salaried, comprising 34
per cent; and (iii) engaged as labour, comprising
less than 13 per cent.
As regards uninsured households, the

Table 3.1 Distribution of Households by Main Occupation and Level of Education

Insured Households
Urban
Total

Uninsured Households
Rural
Urban
Total

Occupation

Rural

Self-employed in agriculture

36.28

2.38

19.67

34.98

3.46

16.20

Agricultural labour

3.56

0.52

2.07

11.09

1.17

5.18

Casual labour

9.52

13.69

11.56

28.34

36.21

33.03

Self-employed in non-agriculture

24.64

40.23

32.28

13.13

32.73

24.81

Regular wages and salaried

25.63

42.60

33.94

11.59

25.69

19.99

Others

0.36

0.60

0.48

0.87

0.73

0.79

1.41

0.47

0.95

4.20

2.07

2.93

Highest level of education


Illiterate
Up to primary school

7.87

4.58

6.26

16.10

11.75

13.51

Up to secondary school

33.66

25.62

29.72

41.21

37.63

39.08

Higher secondary school and above

57.06

69.33

63.07

38.49

48.54

44.48

Total Number of Households

11301

10866

22167

3237

4774

8011

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 13

position is: (i) approximately 38 per cent


belong to the labour force, comprising five
per cent in agricultural labour and 33 per cent
in casual labour; (ii) approximately 41 per
cent are self-employed, comprising 16.2 per
cent in agriculture and 24.81 per cent in nonagricultural work; and (iii) only one-fifth are
salaried or earn regular wages.
The irregularity in the earnings of
uninsured households could be a major
impediment in their opting for insurance, as it
involves regular payment. However, a
slightly higher percentage of urban uninsured
households (3.46%) are self-employed in
agriculture, as compared with insured urban
households (2.38%). Nevertheless, in both
insured and uninsured households, a higher
proportion in the rural category is selfemployed in agriculture or works as
agricultural labour, as opposed to urban
households where a higher proportion works
as casual labour, is self-employed in nonagricultural work, or is salaried.
Tables S3.1(a), S 3.1(b) and S 3.1(c) given
in Annexure, show the state-wise distribution of
households by main occupation of the
household. While the distribution follows the
pattern applicable to India as a whole, there are
some differences, such as: (i) in Chandigarh,
Delhi, Daman and Diu, Goa and Andhra
Pradesh, the proportion of households receiving
salaries and regular wages is higher in the
uninsured urban households as compared with
insured urban households; (ii) among the rural
insured households surveyed, in Sikkim more
than 95 per cent were salaried or had regular
wages, while the uninsured once again had the
highest proportion of households that were selfemployed in agriculture; (iii) among insured
urban households, Mizoram has the highest
proportion
of
salaried
households
at
approximately 95 per cent; (iv) among
uninsured urban households, three-fourths in
Orissa depend on casual labour; and (v) for
urban households, there is a large difference in
the proportion of salaried and labour categories

as between the insured (43 per cent salaried


and 14 per cent labour) and uninsured (18 per
cent salaried and 42 per cent labour) in the
eastern region.
As regards the highest level of education of
households, nearly two-thirds of those insured
are educated at least up to higher secondary
school, but much lower for the uninsured at
approximately 45 per cent. On the other hand,
illiterate households account for approximately
one per cent of the insured group, but three per
cent of the uninsured group.
These observations suggest that education
does influence the households decision to opt
for insurance. Within insured households, the
proportion of illiterate households is slightly
higher and those educated up to higher
secondary school or above slightly lower
among the rural households as compared with
the urban households. This implies that urban
households are better educated.
Tables S3.1 (d), S3.1 (e) and S3.1 (f ) in
the Annexure show the state-wise distribution
of households by level of education of
household. Among the rural insured, 95.45
per cent of the households in Mizoram come
under the highest education level, while the
highest proportion of illiterates is seen in
Rajasthan. Among the urban insured,
Meghalaya has the highest proportion of
households under the highest education level
(94.52%), while once again Rajasthan has the
highest percentage of illiterates (11.72%).
Among rural households, the southern
region has the largest proportion of
households in the highest education category
at 65 per cent in the insured and 50 per cent in
the uninsured households. The proportion of
illiterates is highest in the northern region
(2%) amongst both insured and uninsured
(6%) households.

3.2 Type of Dwelling Unit and Family


A classification of households by ownership
of land, type of dwelling unit, and other
parameters is shown in Table 3.2.

14

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 3.2: Distribution of Households by Ownership of Land, Dwelling Unit, Type of Dwelling Unit, Type of Family and
Availability of Electricity Connection (Percentage)
Insured
Rural

Urban

Uninsured
Total

Rural

All (Insured +Uninsured)

Urban

Total

Rural

Urban Total

Ownership of land
Percentage owning agricultural land

75.46

NA

75.46 62.93

NA

62.93

73.05

NA

73.05

Average size of land (acres)

3.94

NA

3.94

NA

2.82

3.71

NA

3.71

Own

94.74

82.90

88.94 92.89

79.45

84.87

94.33

81.85

87.86

Rented

4.78

16.07

10.31

6.11

19.51

14.10

5.07

17.12

11.32

Others

0.48

1.03

0.75

0.99

1.05

1.03

0.59

1.04

0.82

Pucca

54.26

75.57

64.71

33.28

56.47

47.10

49.58

69.75

60.03

Semi-pucca

33.00

19.92

26.58 41.20

31.92

35.67

34.82

23.58

29.00

Kutcha

12.75

4.51

25.52

11.61

17.23

15.59

6.67

10.97

Percentage of households with electricity

88.59

96.64

92.54 79.89

91.10

86.57

86.65

94.95

90.95

Nuclear

72.64

75.84

74.21

78.85

81.34

80.34

74.02

77.52

75.83

Joint

27.36

24.16

25.79

21.15

18.66

19.66

25.98

22.48

24.17

Number of households owning


Agricultural land

8528

NA

8528

2,037

NA

2,037

10,620

NA

10,620

Total Number of Households

11301

10866

22167

3237

4774

8011

14538

15640

30178

2.82

Ownership of dwelling unit

Type of dwelling unit

8.71

Type of family

NA=Not applicable

It is evident from Table 3.2 that a


comparatively higher percentage of insured
households (approximately 75%) own
agricultural land in comparison with
uninsured households (approximately 63%),
and the average land holding is also higher for
insured households at 3.95 acres, against 2.82
acres for uninsured households.
Similarly, comparison of house ownership
reveals that approximately 89 per cent of
insured households live in their own houses,
while this is slightly lower for uninsured
households at 85 per cent. Among the insured,
the proportion of households owning a dwelling
unit is higher in rural areas (94.74%) as
compared with urban areas (82.9%).
Households living in pucca houses account
for 60 per cent of the insured category, but only
47 per cent of those uninsured. Additionally,
electricity supply is present in 93 per cent of
insured households, but only in 87 per cent of

uninsured households. The living conditions


of insured households appear to be better than
those of the uninsured.
The general perception is that people
living in joint families are emotionally and
financially more secure, and so it makes more
sense for people living in nuclear families to
have insurance, particularly life insurance.
However, the data from the sampled
population tells a different story. It can be
seen that a higher proportion of uninsured
households consist of nuclear families as
compared with insured households, and this
holds true for both rural and urban categories.
Tables S3.2(a), S3.2(b) and S3.2(c) provide
the state-wise distribution of households
according to the above criterion. Thus, among
rural households, while there is no difference in
the proportion of insured and uninsured with
electricity connections in the southern region
and a marginal difference in the western region,

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 15

a higher proportion of insured households in


the northern (84%) and eastern (85%) regions
have electricity connections compared with
uninsured households (73 per cent and 75 per
cent respectively). The position is similar
with respect to urban households, although a
higher proportion of these have the facility as
compared with rural households, irrespective
of whether they are insured or not.
Three-fourths of the households in rural
Chandigarh own a house irrespective of
whether they are insured or not. However, in
urban Chandigarh, while 63.3 per cent of the
uninsured own a house, the proportion is
higher among the insured at 70 per cent.
Among insured households, the proportion
owning houses is lowest in Arunachal
Pradesh (53.35 per cent in urban and 72.60
per cent in rural areas).
In the eastern region, there is a huge
disparity in the proportion of insured (49%) and
uninsured (19%) households living in pucca
houses in the rural as well as urban areas (67 per
cent insured and 32 per cent uninsured). It is
also seen that approximately 90 per cent of
households in the southern region live in nuclear
families irrespective of being insured or
uninsured, and whether in rural or urban areas.
In the remaining three regions, the proportion
living in nuclear families is slightly higher
among uninsured households.

3.3 Type of Ration Card


The households are categorised by the type of
ration card they possess in Table 3.3.

The percentage of insured households


possessing any card (approximately 60%) is
much higher than that of uninsured households (
45%)inthesurveyedpopulation.
Consequently, a higher proportion of uninsured
households possess Below Poverty Line (BPL)
cards. Interestingly, one-fourth of insured
households are BPL card holders, two per cent
are Antyodaya card holders and 0.22 per cent
are beneficiaries under the Annapurna scheme.
It is possible that the beneficiaries of the
Antyodaya and Annapurna schemes are
members of micro-insurance schemes. Tables
S3.3(a), S3.3(b) and S3.3(c) show the state-wise
distribution of households based on the kind of
ration card held.

In all regions, the proportion of Above


Poverty Line (APL) card holders is higher
among the insured compared with the
uninsured, and is the highest in the western
region and the lowest in the southern region.
Among the insured, rural Uttarakhand (7%)
and rural Jharkhand (6%) and urban Assam
(4%) have a higher proportion of Annapurna
card holders compared with the other states.
This proportion is much higher among the
uninsured in rural (13%) and urban (8%)
Himachal Pradesh, rural Uttarakhand (17%),
rural Mizoram (14%).
T h e re a re s i g n i f i c a n t s t a t e - w i s
e differences. As high as 90 per cent of the
households in Meghalaya reported holding no
card, while in Pondicherry 94 per cent of all
households have BPL cards. On the other hand,
in Mizoram, nearly all urban households,

Table 3.3: Distribution of Households by Type of Ration Card (Percentage)


Insured
Uninsured
Type of Ration Card

Rural

Urban

Total

Rural

Urban

Total

Rural

Urban

Total

APL

57.11

61.08

59.05

40.17

48.80

45.31

53.33

57.33

55.40

BPL

29.07

21.68

25.45

40.04

31.03

34.68

31.51

24.54

27.90

2.48

1.05

1.78

5.53

1.93

3.39

3.16

1.32

2.21

Antyodaya
Annapurna
No card
Total

16

All (Insured + Uninsured)

0.22

0.21

0.22

0.40

0.36

0.38

0.26

0.26

0.26

11.12

15.98

13.50

13.85

17.88

16.25

11.73

16.56

14.23

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

insured or uninsured, have APL cards, while


in the rural areas 95 per cent of insured
households have APL cards compared with 78
per cent among the uninsured.

3.4 Economic Status of the


Households
On the basis of average annual per capita
income, the households are divided into four
income classes: (i) households with less than
Rs 10,000;(ii) between Rs 10,00016,000;
(iii) between Rs 16,00027,000; and (iv)
above Rs 27,000. The average annual
household income, consumption expenditure
and savings are shown inTable 3.4.
On the whole, it is seen that approximately

the average household income of urban


households (Rs 1,08,405) being higher than
that of rural households (Rs 88,640). The
difference in income of rural and urban
households is evident among both insured
and uninsured categories.
It is also seen that the average income of
insured households (Rs 1,10,128) is much
higher than that of uninsured households (Rs
67,799). This is due to the fact that nearly 38
per cent of uninsured households are in the
lowest income class as against only 22 per cent
of insured households, and while only 13 per
cent of uninsured households are in the highest
income class, this proportion is far higher for
insured households (29%). As expected, the

Table 3.4: Distribution of Households by Economic Status: Income, Expenditure and Savings
Insured Households

Uninsured Households

All Households

Income Class
(average annual per
capita)

Rural

Urban

Total

Rural

Urban

Total

Rural

Urban

Total

Up to Rs 10,000

27.01

16.53

21.87

46.71

31.23

37.48

31.39

21.01

26.02

Rs 10,001 to Rs 16,000

24.98

23.23

24.12

25.73

27.60

26.85

25.14

24.57

24.84

Rs 16,001 to Rs 27, 000

25.56

24.21

24.90

17.79

25.19

22.20

23.83

24.51

24.18

Rs 27,001 & above

22.45

36.04

29.11

9.77

15.97

13.47

19.63

29.91

24.96

97,183

1,23,594

1,10,128

58,897

73,834

67,799

88,660

Average annual
household savings (Rs) 23,118

27,947

25,484

12,138

14,606

13,638

21,110

24,410

23,327

6,162

6,992

6,569

3,823

4,653

4,318

5,641

6,278

5,971

11,301

10,866

22,167

3,237

4,774

8,011

14,538

15,640

30,178

Average annual
household income (Rs)

Average monthly
household consumption
expenditure (Rs)
Total number of
households

one-fourth of the households come under each


class of income considered. However, while 31
per cent of rural households have an average
annual per capita income of less than Rs 10,000,
only approximately 20 per cent fall in the
highest income category. On the other hand,
among urban households, 21 per cent fall in the
lowest income category and 30 per cent in the
highest income class This is reflected in

1,08,405 1,04,770

average annual consumption expenditure of


uninsured households (Rs 51,816) is less than
that of insured households (Rs 78,828), and
this also holds for average savings which
stand at Rs 13,638 for uninsured households
as against Rs 25,484 for insured households.
The sources of information for the
households are shown inTable 3.5.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 17

3.5 Major Sources of Information


Table 3.5: Distribution of Households by Major Sources of Information (Percentage)
Source of Information
Rural

Insured
Urban

Radio or transistor

21.06

14.04

17.62

23.73

15.79

19.00

Television

63.02

80.10

71.39

45.13

65.92

57.52

Newspapers

32.48

46.88

39.54

25.92

34.75

31.18

Magazines

3.06

5.33

4.17

1.54

2.93

2.37

Internet

1.14

3.18

2.14

0.49

1.51

1.10

Bazaar or local people

32.04

25.29

28.73

34.32

32.47

33.22

Relatives, friends or neighbours

47.45

41.51

44.53

51.53

46.56

48.57

Panchayat

13.03

1.44

7.35

13.35

2.22

6.72

Fair price shop (FPS)

1.87

1.21

1.54

1.88

1.78

1.82

Banners/hoardings

8.53

12.33

10.39

7.26

10.37

9.11

Rural knowledge hub

2.82

0.65

1.76

2.84

0.52

1.46

Others

1.73

2.36

2.04

1.67

1.30

1.45

None

0.34

0.06

0.20

0.80

0.57

0.66

Total

Rural

Uninsured
Urban

Total

Note: These are multiple responses and therefore the sum may not be equal to hundred

Television is the primary source of


information for both insured and uninsured
households, followed by friends, relatives,
and neighbours who exchange news. Other
major sources of information are newspapers,
radios and transistors. The state-level pictures
on major sources of information are shown in
Annexure Tables S3.4(a), S3.4(b) and
S3.4(c).

3.6 Types of Insurance Held


The distribution of households by type of
insurance held is shown in Table 3.6. As per the
definition of the insured households adopted
for the study, the table reflects 100 per cent life
insurance for the insured households and no
household among the uninsured has life
insurance cover for any of the family members.

Table 3.6: Distribution of Households by Type of Insurance Taken


Type of Insurance

Insured (%)

Uninsured (%)

Rural

Urban

All

Rural

Urban

All

No insurance

88.01

89.11

88.67

Life insurance

100.00

100.00

100.00

0.00

General insurance

2.89

4.82

3.84

0.62

0.65

0.64

Health insurance

5.27

6.59

5.92

0.56

0.44

0.49

Motor insurance

26.41

35.56

30.90

5.16

6.79

6.13

Tractor insurance

2.53

0.87

1.71

0.46

0.17

0.29

Livestock insurance

0.33

0.32

0.32

0.19

0.08

0.12

Accident insurance

1.81

1.52

1.66

0.40

0.25

0.31

Crop insurance

2.49

0.29

1.41

0.62

0.10

0.31

Pump insurance

0.06

0.01

0.04

0.46

0.27

0.35

Any other insurance

0.42

0.76

0.59

0.71

0.19

0.40

Note: These are multiple responses and therefore the sum may not be equal to hundred

18

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

It is noteworthy that even among


uninsured households (those without a life
insurance policy), some have opted for other
kinds of insurance while the proportion of
uninsured households opting for insurance is
much lower than insured households.
There are other pointers: (i) motor
insurance is the most sought after, accounting
for nearly 31 per cent of insured and 6 per cent
of uninsured households; 35.56 per cent of
urban insured households and 26.41 per cent of
their rural counterparts have motor insurance;
(ii) approximately 6 per cent of insured
households have health insurance while those
who have general insurance is lower at
approximately 4 per cent; (iii) as expected, a
higher proportion of rural households have
taken crop insurance and tractor insurance when
compared with urban households; and (iv) the
proportion of urban insured households who
have taken health insurance and general
insurance is marginally higher as compared with
insured rural households.
Tables S 3.5(a), S3.5 (b), S 3.5 (c) and S3.5
(d) provide the state-wise distribution of
households based on the different kinds of
insurance taken by them, with the broad picture
being: (i) motor insurance is the main type of
insurance that the uninsured opt for; (ii) the
states with a high proportion of households
opting for motor insurance are rural Punjab
(28%), Daman and Diu (rural 30%, urban 23%),
Goa (rural 25%, urban 40%) and Pon d i c h e r r
y ( u r b a n 3 3 % ) ; a n d ( i i i ) Chhattisgarh
(urban) has the highest proportion of households
opting for health insurance among the
uninsured. It is, however, possible that the
households are members of some microinsurance or health insurance scheme offered by
a particular employer.
Further features here are: (i) among
insured households, those in the southern
region have the highest proportion opting for
different types of insurance, and these
percentages are higher for the urban category
compared with the rural category; (ii) Tamil

Nadu (rural as well as urban) has the highest


proportion of households with health insurance;
(iii) 21 per cent of the households in rural
Haryana, 25 per cent in urban Haryana and 44
per cent in urban Mizoram have general
insurance; and (iv) it is motor insurance which
is very popular even among insured households,
Pondicherry having the highest proportion of
households with motor insurance (89 per cent
urban and 79 per cent rural).

3.7 Details of Different Kinds of


PoliciesLife, General and Health
Held by Members of Households
The survey collected detailed information about
the insurance policies held by different members
of the households like whether they have taken
the insurance cover from government or private
companies, the amount of annual premium paid,
amount insured, etc. These are analysed in this
section. All the surveyed households have been
included in this analysis. Hence while the
proportion under life insurance will include only
members from insured households, those under
the other two categories of insurance could
belong to either insured or uninsured
households.

Proportion of Policy Holders


Tables 3.7a (Rural), 3.7b (Urban) and 3.7c
(All) provide information about the proportion
of household members having life insurance,
general insurance and health insurance under
both public and private sectors, based on their
income categories. Since more than one person
from the same household can opt for insurance,
the tables show the number of members and not
the number of households.
The data shows: (i) the number of
household members, rural or urban, opting for
insurance clearly indicates that those taking
government insurance policies far exceed those
taking private insurance policies, regardless of
the type of insurance, namely life, general or
health; and (ii) those opting for general and
health insurance are almost negligible when

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 19

Table 3.7a: Distribution of Household Members with Insurance by Annual Per Capita Household Income Categories
(Rural) (Percentage)
Household Income
Class (average annual
per capita income in
Rs)

Life
Insurance
Government

Life
Insurance
Private

General
Insurance
Government

General
Insurance
Private

Health
Insurance
Government

Health
Insurance
Private

Less than Rs 10,000

19.03

23.34

25.00

18.52

5.41

11.76

Rs 10,000 to Rs 16,000

26.88

29.29

26.92

18.52

40.54

29.41

Rs 16,001 to Rs 27,000

27.36

24.33

21.15

37.04

27.03

11.76

26.73

23.04

26.92

25.93

27.03

47.06

13,057

1,007

52

27

37

17

Above Rs 27,000
Number of Household
members Insured

Table 3.7b: Distribution of Household Members with Insurance by Annual Per Capita Household Income Categories
(Urban) (Percentage)
Household Income
Class (average annual
per capita income)

Life
Insurance
Government

Life
Insurance
Private

General
Insurance
Government

General
Insurance
Private

Health

Health

Insurance
Government

Insurance
Private
14.29

Less than Rs10,000

10.37

10.40

7.14

13.64

0.00

Rs 10,000 to Rs 16,000

23.43

20.15

21.43

18.18

34.48

21.43

Rs 16,001 to Rs 27,000

23.98

23.40

17.86

18.18

6.90

42.86

Above Rs 27,000
Number of Household

42.23

46.05
923

53.57
28

50.00
22

58.62
29

21.43
14

13 484

members insured

Table 3.7c: Distribution of Household Members with Insurance by Annual Per Capita Household Income Categories
(Rural + Urban) (Percentage)
Household Income
Class (average annual
per capita income)
Less than Rs.10,000

Life
Insurance
Government

Life
Insurance
Private

General
Insurance
Government

14.63

17.15

18.75

Rs 10,000 to Rs 16,000

25.13

24.92

Rs 16,001 to Rs 27,000

25.64

23.89

Above Rs 27,000

34.60

34.04

26 541

1 930

Number of Household

General
Insurance
Private

Health

Health

Insurance
Government

Insurance
Private

16.33

3.03

12.90

25.00

18.37

37.88

25.81

20.00

28.57

18.18

25.81

36.25
80

36.73
49

40.91
66

35.48
31

members insured

compared with those taking life insurance (97


members with health insurance, 129 with
general insurance as against 28,471 with life
insurance).
An examination of the proportion of
household members in different income groups
holding policies shows: (i) among rural
households, the proportion of members who opt
for different types of life insurance, either

20

government or private, does not appear to


depend on their income group; (ii) among
urban households, the proportion of their
members taking insurance goes up with
increase in the level of income, for both
government and private insurance policy
holders; (iii) the proportion of policy holders
is the least (approximately 10%) in the lowest
income categories, while 42 per cent of those

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

with government life insurance policies, and 46


per cent of those with private life insurance
policies belong to the highest income group; and
(iv) for general and health insurance, no
particular trend is seen, and it may also not be
correct to interpret the data since the number of
members who have opted for these is very low.

Policy Holders by Gender


The proportion of policy holders by gender is
shown in Table 3.8.
Table 3.8: Proportion of Policy Holders by Gender

health insurance are males, the gender


difference in the number of policy holders is
less in the case of health insurance. The malefemale ratio among those having health
insurance are 70:30 for government, and
67:33 for private as compared to the male
female ratios among those having life
insurance (80:20 for government, and 79:21
for private). Also, whatever be the type of
insurance, the proportion of urban females
insured is higher than that of rural females.

Category of insurance

Rural

Urban

Rural + Urban

Male

Female

Male

Female

Male

Female

82.37

17.63

77.33

22.67

79.80

20.20

Life insuranceprivate

81.07

18.93

76.56

23.44

78.91

21.09

General insurancegovernment

87.88

12.12

81.63

18.37

85.22

14.78

General insuranceprivate

86.67

13.33

72.00

28.00

81.43

18.57

Health insurancegovernment

76.09

23.91

64.44

35.56

70.33

29.67

Health insuranceprivate

70.59

29.41

65.52

34.48

67.39

32.61

Life insurancegovernment

Table 3.8 clearly indicates that among


insurance policy holders, the proportion of male
members is much higher than that of females,
for all types of insurance irrespective of whether
the household is rural or urban. However, the
ratio of female members having insurance is
higher in the urban households in all categories.

Generally, life insurance is considered to


be a safety valve and protects the family
against a mishap that might afflict the earning
member of the family. Since the proportion of
earning males is much higher than that of
earning females, a similar difference would
exist in the proportion taking insurance.
Similarly, most of those going in for general
insurance are those with vehicle insurance,
and once again it is to be expected that a
higher proportion of insured persons would be
males, as reflected in the table.
Health insurance however is taken as a
precautionary measure.The table indicates that
although a higher proportion of those having

Value of Policy and Premium


The average annual premium and the average
policy value for all three categories of insurance
based on income class are given in Table 3.9.
Thus, both average annual premium paid by
the policy holder and average annual value of
life insurance are generally seen to increase with
the rise in household income. The policy value,
and hence the premium, are higher for private
life insurance compared with government life
insurance. While the average annual premium
for government policies range between Rs 3,830
for the lowest income group to Rs 7,616 for the
highest income group, this ranges between Rs
6,257 and Rs 11,139 for private insurance.
Similarly, the value of the policy varies between
Rs 78,000 and Rs 1,31,000 in case of
government policies, and between Rs 74,000
and Rs 1,42,000 in case of private policies. The
general and health insurance policy numbers are
very low.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 21

Table 3.9: Average Annual Premium and Average Policy Value by Income Class

Less than Rs

3,830

6,257

7,565

4,261 1,200 6,575 77,948

73,935

Rs 10,000 to
Rs 16,000

4,562

5,762

7,905

1,267 5,709 6,848 87,610 1,20,059

Rs 16,001 to
Rs 27,000

4,827

8,368 6,645 5,746 1,576

Above Rs .27,000

7,616

11,139

26,541

1,930

HealthInsurancePrivat
e

HealthInsuranceGovernme
nt

GeneralInsurancePrivat
e

GeneralInsuranceGovernme
nt

LifeInsurancePrivat
e

HealthInsurancePrivat
e

LifeInsuranceGovernme
nt

Average Policy Value (Rs)

HealthInsuranceGovernme
nt

GeneralInsurancePrivat
e

GeneralInsuranceGovernme
nt

Households
Income Class
(average annual
per capita income)

LifeInsurancePrivat
e

LifeInsuranceGovernme
nt

Average Annual Premium (Rs)

1,26,786 38,313 27,500 40,000

10,000

Total number of
persons

49

66

Annual Premium as Percentage of


Income
The average annual premium as a percentage of
annual income for all three kinds of insurance
for rural, urban and all households together is
shown in Tables 3.10a, 3.10b and 3.10c.
Confirming the results of the previous
Table, it is seen that the premia as a percentage

20,878

2,319 89,449 1,10,255 1,97,800 96,808

8,381 8,087 5,754 15,625 1,30,990 1,42,199


80

86,625

31

26,541

96,946

1,930

80

98,125 1,98,875
41,250

34,814

1,16,956 8,55,75 1,20,000


49

66

31

of income, are higher for private life insurance


compared with government life insurance
reckoned by income classes. But surprisingly,
this is: (i) the lowest for the highest income
group with 1.80 per cent for government and
8.80 per cent for private insurance in rural
households and 3.69 per cent and 4.07 per cent
respectively for government and private

Table 3.10a: Average Annual Premium as a Percentage of Annual Household Income (Rural)
Households Income

Life

Life

General

Insurance
Government

Insurance
Private

Insurance
Government

Less than Rs 10,000

8.67

14.79

19.02

7.68

2.70

9.88

Rs 10,000 to Rs 16,000

6.72

8.10

7.91

2.53

3.14

13.35

Rs 16,001 to Rs 27,000

4.89

9.50

8.04

5.16

1.48

3.91

1.80

8.08

7.13

3.38

2.89

10.18

13,057

1,007

52

27

37

17

Class (average annual


per capita income)

Above Rs 27,000
Total number of persons

General
Insurance
Private

Health

Health

Insurance
Government

Insurance
Private

Table 3.10b: Average Annual Premium as a Percentage of Annual Household Income (Urban)

Households Income
Class (average annual
per capita income)

Life
Insurance
Government

Life
Insurance
Private

Less than Rs 10,000

8.09

11.69

3.65

12.14

0.00

18.75

Rs 10,000 to Rs 16,000

6.57

8.87

19.95

1.00

16.06

4.40

Rs 16,001 to Rs 27,000

5.20

7.86

4.51

8.08

2.48

1.92

Above Rs 27,000

3.69

4.07

1.54

4.26

2.74

2.17

13,484

923

28

22

29

14

Total number of persons

22

General
Insurance
Government

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

General
Insurance
Private

Health
Insurance
Government

Health
Insurance
Private

Table 3.10c: Average Annual Premium as a Percentage of Annual Household Income (Total)
Households Income
Life
Life
General
General

Health

Health

Class (average annual


per capita income)
Less than Rs 10,000

Insurance
Government
8.45

Insurance
Private
13.81

Insurance
Government
16.70

Insurance
Private
9.40

Insurance
Government
2.65

Rs 10,000 to Rs 16,000

6.65

8.40

11.52

1.85

8.32

9.98

Rs 16,001 to Rs 27, 000

5.04

8.73

6.93

5.99

1.64

2.42

3.71

5.42

4.08

3.94

2.80

7.60

26,541

1,930

80

49

66

31

Above Rs 27,000
Total number of persons

Insurance
Private
14.51

insurance in urban households; and (ii) the


highest for the lowest income group with 8.67
per cent for government and 14.79 per cent for
private insurance in rural households and 8.09
per cent and 11.69 per cent for government and
private insurance in urban households.

1,706 and Rs 11,641 for rural households; (ii)


Rs 3,697 and Rs 8,267 for urban households;
and (iii) Rs 2,751 and Rs 7,989 for the
households taken together (rural and urban),
being similar to those paid by households
with government life insurance.

3.8 Opinion of Uninsured


Households on Possible
Economic Risks

3.9 Conclusion

The uninsured households were asked if they


would contribute some money for possible
economic risks. In the case of those who
answered in the affirmative, the amount they
could contribute per year was noted. Table
3.11 provides the distribution of such
households based on income categories.
On the whole, 38.23 per cent households

The analysis yields the following conclusions:


(i) a higher proportion of insured households
have salaried, regular wage earners or are selfemployed; (ii) the proportion of labourers is
higher among the uninsured; (iii) the average
annual income, expenditure and savings of
insured households is much higher than that of
uninsured households; (iv) among both the
insured and the uninsured, urban households are
better off than rural households; (v)

Table 3.11: Income-wise Distribution of Uninsured Households Based on Amount They Could Contribute for Possible
Economic Risks
Rural
Households Income
Class (average annual
per capita income)

No. of
Households that
can Contribute

Urban

Total

Average
No. of
Average
No. of
Amount Per Households that Amount Per Households that
Year (Rs)
can Contribute
Year (Rs)
can Contribute

Average
Amount Per
Year (Rs)

Less than Rs 10,000

30.29

1,706.35

34.88

3,697.34

32.57

2,751.02

Rs 10,000 to Rs 16,000

38.77

2,197.22

41.89

2,907.93

40.68

2,657.00

Rs 16,001 to Rs 27,000

39.78

3,938.65

44.65

3,773.95

43.07

3,923.20

Above Rs 27,000

35.40

11,641.07

43.54

8,261.15

41.15

7,989.67

All Classes

34.66

29,76.74

40.66

3,998.60

38.23

3,621.17

Number of households

1,122

1,941

3,063

(34.66 per cent rural and 40.66 per cent urban)


answered in the affirmative. The average
contribution per year increased with increase in
the income category and ranged between: (i) Rs

parameters such as ownership of land and house


with electricity connection also indicate that
insured households are economically better off
than the uninsured; and (vi) non-

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 23

regular income and lower economic levels


could be impediments for the uninsured
households taking insurance, since it involves
regular premium payments.
A further set of conclusions is: (i) a
higher proportion of insured households lie in
the higher education category; (ii) the
proportion of illiterates and those educated
only up to primary school is higher among
uninsured households; and (iii) education
could be an important prerequisite for
household awareness and understanding of
the benefits of insurance.
The general impression appears to be that
joint families have the benefit of the support
of other family members, and hence may not
opt for insurance. However, the survey data
indicates that a higher proportion of
uninsured households live in nuclear families
and hence this factor may not have any
bearing on the family becoming insured.
Among the sources of information, the
important ones are: (i) television, which is the
primary source for both insured and
uninsured households; (ii) friends, relatives
and neighbours are next in importance; and
(iii) newspapers, radios, and transistors.
Only very few households that do not have
life insurance have other kinds of insurance
such as motor insurance. However, the insured
households, i.e. the households having life
insurance policies, do have other kinds of
insurance such as general insurance, health
insurance, motor insurance, tractor insurance,
livestock insurance, accident insurance, crop
insurance, pump insurance, etc.
It is also seen that: (i) the number of
household members who have taken insurance
clearly indicates that regardless of whether they
are rural or urban, or whether they have taken
life insurance, general insurance or health
insurance, the number of those taking

government insurance policies is much higher


than those taking private insurance policies; (ii)
very few have opted for general and health
insurance; (iii) among rural households, the
proportion of members taking life insurance,
either government or private, does not appear to
depend on the income group to which they
belong; (iv) among urban households, the
proportion taking insurance rises with increases
in the level of income, for both government and
private insurance policy holders; (v) among
those having insurance policies, the proportion
of male members is much higher than that of
females, for all types of insurance irrespective
of whether the household is rural or urban; (vi)
the ratio of female members having insurance is
higher in urban households as compared with
the rural households in all the categories; (vii)
although compared to women a much higher
proportion of men are having health insurance
cover, the gender difference is less pronounced
among those having health insurance (70:30 for
government, and 67:33 for private) as compared
to those having life insurance (80:20 for
government, and 79:21 for private); (viii) very
few people have taken health insurance; (ix)
both the average annual premium and the
average annual value of life insurance are
generally seen to rise with the increase in the
level of income of the households; (x) the policy
value, and hence the premium, are higher for
private life insurance compared with
government life insurance; and (xi) a little less
than half of the uninsured households are
prepared to contribute some money for possible
economic risks and the average contribution is
similar to the life insurance premium of those
having government life insurance. This indicates
that improved awareness could reduce the
proportion of uninsured households.

24

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Perception of Households
about Insurance as a
Concept and Its Benefits
The success of an insurance awareness

insured and uninsured households to such

campaign would depend upon: (a) a good


understanding of what people think about
insurance as a concept; and (b) educating
people about various aspects of insurance of
which they are unaware. Hence, in order to
make informed choices, people should be
educated about the concept of insurance, the
various types of insurance covers available, and
the benefits that an insurance cover could yield.
The present awareness pre-launch survey
attempted to find out households view on
various aspects of insurance, including
questions, such as: (i) what is insurance? (ii)
how relevant is insurance? (iii) the kind of tool
it is; and (iv) the benefits of insurance vis--vis
other forms of savings.
This chapter analyses the responses of

questions.

4.1 Concept of Insurance


When households were asked the question:
What is insurance? approximately 20 per cent
of the rural uninsured households and 16 per
cent of their urban counterparts had nothing to
say. As one would expect, this percentage was
much lower at 2 per cent in the case of insured
rural as well as urban households (Table 4.1a).
While the percentage whose answer was cant
say remained low (single digit) among the
insured households in all the states, in the case
of uninsured households, the percentage was
notably high in some of the states, such as
Haryana (32.3%), Rajasthan (36.8%), Bihar
(35.1%), Jharkhand (41.4%) and Meghalaya

Table 4.1a: Distribution of Households Based on Their Concept of Insurance (Percentage)


Concept of insurance

Insured Households
Rural

Urban

31.5

30.7

from certain events


Compensate for losses

34.2

from certain events


Rebuild the asset lost due

Uninsured Households
Rural

Urban

Total

3.1

25.9

25.0

25.3

37.6

35.9

24.3

26.9

25.8

43.5

48.1

45.7

29.4

33.5

31.8

to certain events
Compensate for loss of life

20.8
51.7

20.4
50.9

20.6
51.3

12.9
38.3

14.6
42.1

13.9
40.5

Any other

5.2

8.5

6.8

3.8

6.7

5.6

Prevent certain events

Total

Prevent damage to assets

Cant say

2.1

1.8

2.0

19.7

15.9

17.5

All

100.0

100.0

100.0

100.0

100.0

100.0

Number of households

11,301

10,866

22167

3,237

4,774

8,011

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 25

(34.4 %). (Tables S4.1a, S4.1b and S4.1c)


As compared with uninsured households, a
higher percentage of insured households knew that
the aim of insurance is to compensate for losses
occurring as a result of certain unforeseen events
and to compensate for loss of life; though, not
much of a ruralurban difference in this pattern
was noticed. While 46 per cent of i n s u re d h o u
s e h o l d s t h i n k i n s u r a n c e compensates
for losses occurring from unforeseen events, 51
per cent feel insurance is to compensate for loss of
life. In the case of uninsured households, the
respective percentages are lower at 32 and 41. In
some of the states, people seem to associate
insurance mainly with loss of life; more than 90
per cent of

percentage of insured households (31%) also


seem to think so.
The perception of households by their
level of education (Table 4.1b) shows that
with the increase in the level of education, the
percentage of insured as well as uninsured
households that could not say anything about
what insurance is, comes down while the
percentage who think that insurance can
compensate for losses and help rebuild assets
goes up.
Ironically, a higher percentage among the
educated households (insured as well as
uninsured) think that insurance can prevent
certain unforeseen events and can prevent
damage to assets from them.

Table 4.1b: Distribution of Households by Level of Education and Their Perception of Insurance (Percentage)
Insured Households
Perception of
insurance

Uninsured Households

Illiterate

Up to
Primary

Up to
High
School

Higher
Secondary
and above

Up to
Primary

Up to
High
School

Higher
Secondary
and above

12.9

22.3

29.8

32.8

9.8

19.1

25.1

28.5

Prevent damage
to assets from
certain events

28.1

22.4

31.9

39.2

14.9

18.6

23.8

30.6

Compensate for
losses from
certain events

32.4

31.4

40.7

49.8

17.0

23.5

29.8

37.1

Rebuild the asset


lost due to certain
events

11.0

15.4

19.1

22.0

10.6

10.2

12.8

16.3

Compensate for
loss of life

55.3

58.3

51.9

50.3

24.7

37.9

41.3

41.7

Any other

2.4

8.4

7.3

6.5

3.8

7.1

6.5

4.4

Cant say

7.6

3.8

2.4

1.5

38.3

24.5

18.0

13.5

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

210

1,387

6,588

13,979

235

1,082

3,130

35,64

Prevent certain

Illiterate

events

All
Number of
households

the households in Uttarakhand, Sikkim and Goa


and more than 80 per cent of the insured
households in Madhya Pradesh, Chhattisgarh
and Tripura have mentioned compensation for
loss of life. While one-fourth of the uninsured
households think that insurance can prevent
unforeseen events, surprisingly a higher

26

4.2 Major Source of Information


on Insurance
For both insured and uninsured households in
rural as well as urban India, the insurance agents
are the most important source of information on
insurance (Table 4.2). Thus, as

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

high as 70 per cent of insured and 45 per cent of households in Meghalaya, Mizoram, Goa,
uninsured households have mentioned agents
Tamil Nadu and Himachal Pradesh.
Table 4.2: Distribution of Households by Their Major Source of Information on Insurance (Percentage)

Major source of
information on
insurance

Insured Households
Rural

Urban

Print media

18.8

28.8

Visual media

34.0

Radio/transistor
Corporate publicity

Uninsured Households
Total

Rural

Urban

Total

23.7

19.0

20.8

20.0

45.1

39.4

27.1

35.1

31.9

20.6

16.6

18.6

20.5

17.4

18.6

11.1

17.6

14.3

7.1

12.3

10.2

Rural camps

8.1

2.5

5.4

5.9

2.5

3.9

Publicity vans

3.3

5.4

4.3

2.0

3.4

2.8

Panchayat

5.8

0.9

3.4

5.8

1.0

2.9

Friends/relatives

39.4

36.2

37.8

41.3

42.6

42.1

Agents

69.1

70.8

70.0

42.0

47.0

45.0

All

100.0

100.0

100.0

100.0

100.0

100.0

Number of households

11,301

10,866

22,167

3,237

4,774

8,011

being major source of information on


insurance. In Haryana, Sikkim, West Bengal,
rural Chhattisgarh, Andhra Pradesh and
Tripura and the urban areas of Madhya
Pradesh, more than 90 per cent of the
households are dependent on agents for
information (Tables S4.2a, S4.2b and S4.2c).
Hence, for both insured and uninsured
households, the next two important sources of
information are friends and relatives, and the
visual media. As far as insured households are
concerned, while 38 per cent are dependent
on friends and relatives, for 39 per cent of the
households, visual media is the major source
of information. As far as uninsured
households are concerned, the percentages are
42 and 32 respectively. For 19 per cent of
both insured and uninsured households, radios
and transistors are impor tant sources of
information. The households dependence on
both visual and print media for information is
marginally higher in the urban areas as
compared with rural areas. The print media
has been mentioned by a high percentage of
households in Mizoram and Meghalaya, and
the visual media by a high percentage of

4.3 Relevance of Insurance


Not surprisingly, as high as 97 per cent of the
insured households feel that insurance is
relevant to them (Table 4.3). In Uttar Pradesh,
Uttarakhand, Orissa, Goa, West Bengal,
Tripura, Gujarat, and Pondicherry, almost all
households feel that it is relevant (Tables
S4.3a, S4.3b and S4.3c). Even among the
uninsured households, 57 per cent are of the
opinion that insurance is relevant to them.
Thus, the most important reason why the
households think that insurance is relevant is
fear of accidents, closely followed by fear of
untimely death. Among the insured households,
68 per cent have given accidents and 61 per
cent untimely death as reasons for relevance.
For the uninsured households, these two
percentages are marginally lower at 64 and 57.
There are no ruralurban differences in these
percentages in the case of both insured and
uninsured households. However, there are some
variations across states (Table S4.3). While in
most states, the fear of meeting with accidents
has been given as a reason by a very high
percentage of insured households, in P unjab
(47.6%), R ajasthan (35.2%),

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 27

Table 4.3: Relevance of Insurance to Households and Reasons (Percentage)


Perception of the

Insured Households

relevance of insurance

Rural

Urban

Households who feel


insurance is relevant

97.0

97.5

Natural calamity

22.4

Crop failure

18.1

Accidents

Uninsured Households
Total

Rural

Urban

Total

97.2

54.0

59.6

57.3

21.4

21.9

22.2

20.0

20.9

7.8

13.0

14.4

9.7

11.4

68.1

67.3

67.7

64.8

63.5

64.0

Theft/burglary

10.6

10.3

10.5

8.4

8.6

8.5

Physical disability

8.8

9.9

9.3

8.9

8.8

8.8

Chronic illnesses

3.5

5.3

4.4

3.6

4.2

4.0

Economic burden of higher


education

7.5

10.2

8.8

4.9

6.8

6.1

Untimely death

60.7

60.7

60.7

55.0

56.1

55.7

Investment

21.7

29.9

25.7

17.0

22.5

20.4

Tax benefits

8.0

11.6

9.7

1.3

2.6

2.1

Others

1.3

1.5

1.4

1.7

1.8

1.8

100.0

100.0

100.0

100.0

100.0

100.0

0.8

0.7

0.8

17.9

18.8

18.5

Enjoy the present instead of


securing the future

0.0

0.0

0.0

47.4

41.5

43.8

Companies swallow hard


earned money

0.0

0.0

0.0

46.7

42.4

44.1

Dont feel the need

0.0

0.0

0.0

88.7

79.6

83.2

Others

0.0

0.0

0.0

21.4

19.9

20.5

Households who cant


say/dont know whether
insurance is relevant to them

2.3

1.8

2.0

28.1

21.6

24.2

Reasons for relevance

All
Households who feel
insurance is not relevant
Reasons for not being relevant

Meghalaya (44.4%), and West Bengal


(40.2%) this percentage is lower. Again,
among insured households, in Chandigarh
(31.7%), Punjab (47.7%), Uttarakhand
(44.3%), Jharkhand (38.3%), Meghalaya
(36.4%), Andhra Pradesh (31.1%), Karnataka
(48.9%), Kerala (43.9%), Pondicherry
(23.3%) and Tamil Nadu (31.8%), a much
smaller percentage have mentioned untimely
death as a reason for insurance being relevant.
Similarly, in the case of uninsured
households, only a small percentage of

28

households in West Bengal (27.8%) have


mentioned accidents. Again, in Uttarakhand
(34.9%), Jharkhand (32.9%), and Tamil Nadu
(15.0%) untimely death is considered a reason
for insurance being relevant.
The reason why insurance is not felt to be
relevant was analysed only for uninsured
households, since only a small percentage of
insured households said that insurance is not
relevant. Approximately 18 per cent of
uninsured households who said that insurance is
not relevant (57 percent said that insurance is

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

relevant to them and the remaining 24 per cent


of the uninsured households could not say
anything) were asked the reason why they think
that insurance is not relevant to them. Most of
these households do not feel the need for
insurance; as 83 per cent of the households have
cited this reason. Reasons such as enjoy the
present instead of securing the future and
companies swallow hard earned money were
given by 44 per cent in each case. The reasons
given by the uninsured households on why they
think that insurance is not relevant to them are
presented statewise in Table S4.3d.

pattern is similar across most states; (iv) among


the uninsured households, nearly 13 per cent
hold the view that insurance is relevant only to
rich, whereas in insured households only 2 per
cent hold this view; (v) approximately one-fifth
of the uninsured households seem to have no
opinion on this issue; and (vi) fortunately, only
a very negligible proportion of both insured and
uninsured households view insurance as not
being relevant to any one.
Table 4.4b shows: (i) household opinion on
class to which insurance is relevant does not
vary much by income level; (ii) in the case of

Table 4.4a: Distribution of Households by Their Perception about the Class to Which Insurance is Relevant (Percentage)
Class to which insurance

Insured Households

is relevant

Uninsured Households

Rural

Urban

Total

Rural

Urban

Total

Only for rich

2.3

2.5

2.4

12.7

12.6

12.6

Only for middle class

3.9

3.4

3.7

2.9

1.9

2.3

Only for poor class

1.6

1.5

1.6

2.3

1.8

2.0

For all classes

88.0

88.9

88.5

58.4

63.1

61.2

None

0.3

0.3

0.3

0.4

0.7

0.6

Cant say

3.9

3.4

3.6

23.3

19.9

21.3

All

100.0

100.0

100.0

100.0

100.0

100.0

Total number of households

11,301

10,866

22,167

3,237

4,774

8,011

Table 4.4b: Perception of Households on Class to Which Insurance is Relevant by Annual Household Income Categories

(Percentage)
Class to which
insurance is relevant
Only for rich

Insured Households
Less than Rs 10,000 Rs 15,000

Above

Uninsured Households
Less than Rs 10,000 Rs 15,000

Rs 10,000 Rs 15,000 Rs 25,000 Rs 25000 Rs 10,000


2.37
2.95
2.22
2.26
13.60

Above

Rs 15,000
12.49

Rs 25,000
12.87

Rs 25,000
9.93

Only for middle class

1.51

2.16

4.41

5.74

1.27

2.18

3.48

3.34

Only for poor class

1.70

1.87

1.44

1.36

2.37

1.81

1.79

1.76

For all classes

89.58

88.80

87.81

87.92

62.77

59.95

60.29

60.98

None

0.46

0.19

0.19

0.25

0.34

0.67

0.98

0.26

Can't say

4.38

4.03

3.93

2.46

19.64

22.90

20.59

23.73

Table 4.4a shows that the perception of


insurance being relevant to all classes is held by:

(i) most insured households (88%); (ii) 61 per


cent of the uninsured households; (iii) this

insured households, the percentage saying


insurance is meant only for the middle class
increases from 1.5 to 5.7 as the annual
household income rises from less than

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 29

Rs 10,000 to Rs 25,000 and above; (iii) the


percentage saying for all classes comes
down marginally from 90 per cent to 88 per
cent; and (iv) among uninsured households,
the percentage saying only for rich comes
down from 13.6 to 9.9 as the level of income
increases from the lowest to the highest
category. Statewise details are presented in
Tables S4.4a, S4.4b and S4.4c.

4.4 What Kind of Tool is Insurance?


More than half of the insured and more than
one-fourth of the uninsured households think
that insurance is both a savings and a
protection tool.
Table 4.5 shows: (i) among insured
households, a marginally higher percentage of

S4.5b and S4.5c).


The table further shows: (i) a majority of
insured households in most states think that
insurance is both a protection and a savings tool;
(ii) however, a much smaller percentage of the
households think so in Haryana (5.1%), Bihar
(22.5%), Rajasthan (29.7%), Delhi (23.8%); (iii)
a fairly high percentage of insured households
in Haryana (88.0%), Bihar (61.1%) and Delhi
(59.8%) feel that insurance is neither a savings
nor a protection tool; (iv) though for uninsured
households in a number of states insurance is
considered to be neither, a fairly high
percentage in West Bengal and the north-eastern
states, namely Sikkim, Meghalaya and Tripura,
think of insurance as both a savings and
protection tool.

Table 4.5: Distribution of Households by Their Perception of Insurance as a Tool (Percentage)


Perception of

Insured Households

insurance

Rural

Urban

Total

Urban

Total

Savings tool

10.5

9.3

9.9

10.0

10.0

10.0

Protection tool

20.5

20.8

20.7

15.6

17.6

16.8

Both

49.7

15.6

51.6

26.5

26.0

26.2

None

19.3

16.4

17.8

48.0

46.4

47.1

All

100.0

100.0

100.0

100.0

100.0

100.0

Total number of households

11,301

10,866

22,167

3,237

4,774

8,011

the urban segment (53.6 per cent urban as


against 49.7 per cent rural) think of insurance as
both a savings and a protection tool; (ii) among
uninsured households there is no rural-urban
difference; (iii) approximately 10 per cent of
both insured and uninsured households think of
insurance purely as a savings tool; (iv) while 21
per cent think of insurance as a protection tool,
this level is lower at 17 per cent for uninsured
households; (v) not surprisingly, among
uninsured households, 47 per cent think it is
neither a savings nor protection tool; (vi)
surprisingly, even among insured households
approximately 18 per cent think insurance is
neither; and (vii) there are wide variations in
these percentages across states (Tables S4.5a,

30

Uninsured Households
Rural

4.5 Losses that an Insurance


Policy could Compensate
One of the factors that could influence the
decision to take an insurance policy is the extent
to which an insurance cover would compensate
for the losses, both physical and financial. The
question is: can insurance fully replace an asset
lost in an unforeseen eventuality?

The survey tried to find the perception of


households on this aspect of insurance, and
the findings are presented in Table 4.6.
The findings indicate: (i) there is similarity in
the perception of rural and urban households
regarding the extent to which insurance can
replace financial and physical losses; (ii) there is
hardly any ruralurban difference in the views

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 4.6: Distribution of Households by Their Perception of the Extent to Which Insurance Can Replace
Losses (Percentage)
Extent to which insurance
can replace losses

Insured Households
Rural

Uninsured Households

Urban

Total

Rural

Urban

Total

Physical losses that insurance can replace


Full

28.9

29.3

29.1

14.0

14.8

14.5

Part

41.4

43.7

42.5

20.1

19.7

19.9

None

2.4

2.4

2.4

2.2

3.0

2.7

Cant say

27.3

24.6

26.0

63.7

62.5

63.0

All

100.0

100.0

100.0

100.0

100.0

100.0

Financial losses that insurance can replace


Full

26.4

27.4

26.9

8.2

10.5

9.6

Part

43.0

45.4

44.2

19.1

19.7

19.5

None

2.1

2.0

2.1

3.3

3.2

3.2

Cant say

28.5

25.2

26.9

69.4

66.7

67.8

All

100.0

100.0

100.0

100.0

100.0

100.0

expressed; (iii) as far as the uninsured


households are concerned, for financial losses
more than two-thirds of the households and
for physical losses approximately 63 per cent
of the households could not express their
opinion; (iv) as far as insured households are
concerned, nearly one-fourth could not give
their views on both financial and physical
losses that an insurance cover could
compensate; (v) the percentage saying
insurance can replace none, remains low for
both insured as well as uninsured households;
(vi) a fairly substantial proportion of insured
households (more than 40%) feel that
insurance can only partly compensate for both
physical and financial losses, although more
than one-fourth of the insured households (29
per cent for physical and 27 per cent for
financial losses) seem very optimistic that
insurance can fully compensate for the losses.
There are wide variations across the states
and union territories and in a number of them
the households do not seem to have any idea
about the extent to which they would be
compensated. The percentage answering cant
say is fairly high in some of the states, even

among the insured households (Tables S 4.6a


to S4.6f ).

4.6 Benefits of Insurance vis-vis Other Savings


Expectedly, nearly 60 per cent of the
uninsured households could not express their
views regarding the benefits of insurance vis-vis other savings. The percentage that
replied cant say was higher in rural as
compared to urban India (62.8 per cent rural
as against 56.1 per cent urban). However,
among the insured households, only
approximately 13 per cent could not give
their opinion on this matter (Table 4.7).
Table 4.7 shows: (i) the most important
benefit of insurance as perceived against
other forms of savings is its usefulness in an
emergency. Approximately 52 per cent of
insured and 18 per cent of uninsured
households mentioned this as a benefit while
opting for an insurance cover; (ii) insured
households see other benefits in insurance in
the form of appreciation in value and tax
benefits, these being the next two important
benefits perceived.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 31

Table 4.7: Distribution of Households by Their Perception of Benefits of Insurance vis--vis other Avenues of Savings
(Percentage)
Insured Households
Benefits of insurance

Uninsured Households

Rural

Urban

Total

Rural

Urban

Easy marketability

11.0

11.7

11.4

2.4

2.5

Total
2.5

Easy liquidity

14.4

14.7

14.6

4.3

5.0

4.7

Transferability

10.2

10.8

10.5

3.3

3.4

3.4

Appreciation

28.1

27.9

28.0

8.8

11.9

10.7

Tax benefits

19.1

28.7

23.8

4.6

6.9

5.9

Usefulness in emergency

51.6

52.6

52.1

16.1

19.2

18.0

No benefits

1.2

1.5

1.3

2.0

3.1

2.7

Any other benefit

6.0

6.8

6.4

2.9

3.4

3.2

Cant say

14.4

12.6

13.5

62.8

56.1

58.8

All

100.0

100.0

100.0

100.0

100.0

100.0

Total number of households

11,301

10,866

22,167

3,237

4,774

8,011

There are wide variations across states in


the households perception of the benefits of
insurance vis--vis other forms of savings
(Tables S4.7a to S4.7c). Thus: (i) usefulness
during emergency has been given as a benefit
by more than 70 per cent of the insured
households in Uttar Pradesh, Goa, Gujarat,
and Maharashtra; (ii) in other states, namely
Sikkim, Tripura and West Bengal, a very
small percentage of insured households have
mentioned this as a benefit vis--vis other

savings; (iii) among insured households, tax


benefit is perceived as important by a high
percentage in Kerala (61.4%) and Andhra
Pradesh (58.8%) and the same applies to
insured households.

4.7 Benefits of Life Insurance


Insured households, as well as uninsured
households were asked whether they are
aware of life insurance (Table 4.8). Though in
most states almost all insured households

Table 4.8: Distribution of Households Based on Awareness and Views about Benefits of Life Insurance
Policies (Percentage)
Awareness and views

Households aware of life


insurance policies

Insured Households
Rural

Urban

97.2

97.3

Uninsured Households
Total

Rural

Urban

Total

97.2

56.5

66.1

62.2

Views on benefits of life insurance policies


Security purposes

60.4

62.1

61.2

53.7

51.0

52.0

Bulk return in future

48.2

49.8

49.0

37.9

41.5

40.1

Daughters marriage

20.5

18.0

19.3

16.0

15.6

15.8

Childrens education

16.9

20.3

18.6

10.3

11.5

11.1

Good return on savings

24.8

24.1

24.7

18.7

17.7

18.1

9.9

13.8

11.9

6.0

5.0

5.3

42.8

44.2

43.4

37.9

40.1

39.3

1.0

0.8

0.9

3.6

3.9

3.8

100.0

100.0

100.0

100.0

100.0

100.0

Tax benefits
Risk coverage
Others
Total

32

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

had heard about life insurance, a very small


percentage were unaware; probably in these
households the agents have made them take
policies while the households do not even
seem to understand what life insurance is all
about. Among the uninsured households, only
62 per cent are aware of life insurance.
There are wide variations in the level of
awareness about life insurance across various
states (Table S4.8). While in the southern and
western states the level of awareness even
among the uninsured households is fairly
high, in some of the northern and eastern
states it is fairly low.
Most of the insured and uninsured
households see the benefits of life insurance
as a means of security and coverage of risks.
For more than 60 per cent of the insured
households and more than 50 per cent of the

return on savings. Among the uninsured


households the percentage of households
mentioning these two benefits works out to be
marginally lower at 40 and 18 respectively.
Though there are wide variations across the
states, the households by and large seem to
view life insurance as a protection as well as a
savings tool.

4.8 Benefits of Health Insurance


Approximatel y half of the sampled
households are aware of health insurance
(Table 4.9). As compared with rural
households, the level of awareness of urban
households seems marginally better (51% in
rural and 56% in urban areas). The level of
awareness about health insurance is fairly low
in Haryana, Rajasthan, Karnataka, rural a re a
s o f B i h a r, H i m a c h a l Pr a d e s h ,

Table 4.9: Distribution of Households Based on Their Awareness and Views about Benefits of Health
Insurance (Percentage)
Households who have heard of health insurance

Rural

Urban

Total

51.2

56.1

53.7

Protection against critical illness

45.9

49.4

47.8

Protection against all illnesses

38.1

38.0

38.0

Only OPD

8.5

9.3

8.9

Only hospitalisation

32.1

33.6

32.9

Cashless facility

17.2

18.2

17.8

Views on benefits of buying health insurance

Other benefits

6.2

6.2

6.2

No benefits

3.8

2.5

3.1

All

100.0

100.0

100.0

Number of households who have heard about health insurance

7,438

8,776

16,214

Others

uninsured households, insurance is for security


purposes; risk coverage as a benefit of life
insurance is mentioned by nearly 40 per cent of
the insured and uninsured households who have
heard of life insurance. The households also
seem to view life insurance as a good savings
tool as approximately half of the insured
households, who are aware of life insurance,
have mentioned bulk return in future and
another one-fourth have mentioned good

Jharkhand, Meghalaya, and Sikkim (Table


S4.9).
Thus, there is not much ruralurban
difference in the perception of households on
the benefits of health insurance. People
realise that health insurance provides
protection against illnesses. Only a very small
percentage of households feel that it has no
benefit.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 33

4.9 Decision to Take Insurance


Approximately three-fourths of the households
with an insurance policy have mentioned that
their decision to do so was influenced by agents
(Table 4.10). More than 40 per cent of the
households were influenced by friends and
relatives. As compared to rural India, a
marginally higher percentage of urban

very high percentage of households reported


that they took the decision to buy insurance on
the advice of agents, there are exceptions to this.
(Table S4.10) For instance, (i) in Delhi more
than 80 per cent opted for insurance voluntarily
and only 43 per cent claimed they were
influenced by the agents; and (ii) in the southern
states,the influence of agents seems lesser.

Table 4.10: Distribution of Insured Households by Factors Influencing Their Decision to Take Insurance (Percentage)
Reasons influencing decision to take insurance

Households with Insurance


Rural

Urban

Voluntary

42.1

47.3

44.7

Advice of friends/neighbours/relatives

41.3

40.5

40.9

Advice of agent

76.3

73.1

74.7

Through employer

6.3

6.4

6.3

Advertisements

11.5

15.8

13.6

Requirement of the financier

2.7

3.7

3.1

Other sources

1.2

1.3

1.2

100.0

100.0

100.0

All

households took the decision on their own.


Similarly, a marginally higher percentage of
urban households reported that they were
influenced by advertisements. Other than
these marginal differences, there is not much
of a ruralurban difference in the factors that
influence the decision to take insurance.
Although in most states and union territories a

Total

4.10 Reasons for Not Taking


Insurance
The households which are categorised as
uninsured, namely those in which no member
of the family has life insurance, were asked
why they chose not to opt. The reasons are
detailed in Table 4.11.

Table 4.11: Distribution of Uninsured Households by Reasons for No Member Being Insured (Percentage)
Reasons

34

Rural

Urban

Not so important

24.1

25.6

Total
25.0

Too expensive

54.9

57.1

56.2

Limited range of products

30.5

28.0

29.0

Poor services

10.7

9.3

9.9

Accessibility problem

17.0

12.6

14.4

Complex policies

10.4

12.1

11.4

Difficult procedure

10.5

12.5

11.7

Inappropriate/inadequate distribution strategies

2.8

2.6

2.7

No confidence and trust in insurance

9.0

7.1

7.9

Inadequate value on maturity

3.4

5.6

4.7

Any other

8.7

8.2

8.4

All

100.0

100.0

100.0

Number of uninsured households

3,237

4,774

8,011

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Hence, not much ruralurban difference is


noticed in the reasons for not taking insurance
policies. Since approximately one-fourth of the
households in both rural and urban areas do not
think insurance is very important, they took no
insurance cover. Financial constraints seem to
be the most important reason for not opting for
insurance, as 56 per cent stated too expensive
as a reason. Approximately 30 per cent of the
households expressed unhappiness with the
range of products.
There are variations across the states and
union territories in the reasons cited for not
opting for insurance (Tables S4.11a to S4.11c).
For instance, insurance is considered not so
important by a fairly high percentage of
households in Punjab (59%) and Goa (66%),
while the limited range of products is important
in Haryana (61.5%) and Rajasthan (64.8%).
However, too expensive is the reason
mentioned by a majority of households in most
states with the exception of some north-eastern
states, namely Meghalaya (29.6%), Mizoram
(8.4%) and Tripura (20.0%) and also Delhi
(32.0%) and Andhra Pradesh (36.0%).

4.11 Perception on Financial Risks


that Households could Face
The uninsured households were asked to give
their views on the type of financial risks their
household could face. Their responses are
tabulated below.

Table 4.12 shows that though these


households have not taken life insurance, they
realise the risk of losing an earning member
as more than 30 per cent of the households
have mentioned it. A similar proportion of
households also think that high cost of
hospitalisation is another risk. There is hardly
any ruralurban difference in the percentages
mentioning these two risks as also the risk of
fire/theft/burglary. However, losing a job
seems to be a greater worry among the urban
households.

4.12 Linking Insurance with Credit


The uninsured households were asked whether
they would go in for insurance if insurance is
linked to credit. In other words, would they take
an insurance policy if credit facility is available
along with the insurance cover?

As seen from Table 4.13, (i) even with


such an option available, only one-third
clearly say 'yes' to taking an insurance policy;
(ii) approximately 40 per cent are indecisive;
(iii) only 27 per cent think insurance will help
in getting credit, if their policy is linked to a
credit facility; (iv) more than half are not sure
whether insurance would help; (v) more than
one-fifth feel insurance will not help in such
an eventuality; and (vi) there is hardly any
ruralurban difference in the views of the
households.

Table 4.12: Perception of Uninsured Households by Type of Financial Risks They Could Face (Percentage)
Households' perception on types of financial risks they could face

Rural

Urban

Total

Loss of main earner

30.2

31.5

31.0

Loss of job

22.4

30.7

27.3

High cost of hospitalisation

31.1

31.8

31.5

Crop failure

28.2

7.3

15.7

Fire/theft/burglary

15.8

14.2

14.7

Any other

22.8

23.2

23.1

Number of uninsured households

3,237

4,774

8,011

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 35

Table 4.13: Distribution of Uninsured Households by Their Views on Linking Insurance with Credit (Percentage)
Views on linking insurance with credit

Rural

Urban

Total

Yes

32.3

33.6

33.1

No

26.1

29.2

27.9

Cant Say

41.6

37.2

39.0

Percentage of households preferring insurance if linked to credit

Percentage of households thinking insurance would help in such an eventuality


Yes

27.0

27.8

27.3

No

20.3

21.7

21.1

Difficult to say

52.7

50.5

51.6

Number of uninsured households

3,237

4,774

8,011

4.13 Conclusion
Many households do not fully understand the
concept of insurance although those insured
seem somewhat better in this regard. A high
proportion of the households interviewed in
this pre-launch survey associate insurance
mainly with loss of life, since they do not
have much knowledge about other forms of
insurance covers that are available in the
market. For a number questions on views on
various aspects of insurance, a fairly large
proportion of uninsured households could not
give any answer. This shows their lack of
knowledge as well as interest. For instance,
the households are not at all sure about the
extent to which an insurance cover can
compensate for losses.
Not only is there lack of knowledge about
insurance, there are also misconceptions such as
the ability of insurance to prevent certain
unforeseen events or to prevent damage to
assets, and this applies to both insured and
uninsured households. In the case of uninsured
households the misconceptions are greater.

36

Insurance agents are a major source of


information on insurance in rural as well as
urban areas. In addition, friends and relatives
and the media, especially the visual media,
are also important. Agents seem to play an
important role not only as a source of
information, but also in influencing the
households decision to take an insurance
policy. This is the pattern in both rural and
urban areas.
The reasons given by the uninsured
households for not taking an insurance policy
include 'too expensive' and 'availability of
only limited range of products'. Since agents
seem to have a great deal of influence on the
households, they can educate the public about
the range of available products and options to
suit different income levels.
Interestingly, there is hardly any rural
urban difference in the responses to most of the
questions. Since both rural and urban
households are dependent mostly on the agents
and the media, especially the visual media, it is
possible that they get similar messages.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Awareness Level of Insured


Households about Various
Aspects of Insurance
The most important objective of the present

pre-launch household survey is to assess the


level of awareness of people about various
aspects of insurance. The survey of the insured
households attempts to find out
the
respondents views on the concept of insurance
and its relevance, whether they had heard about
the various types of insurance, their major
sources of information and to assess: (i)
knowledge of rights and duties and various
types of disagreements or disputes that could
arise with the insurance company; (ii)
awareness of the type of grievance and dispute
resolution mechanisms that are available; and
(iii) views on the procedures involved in taking
a policy and in settlement of claims.
The results of the survey were intended to
help in assessing the level of awareness of
people in the rural and urban areas of various
states.

5.1 Awareness of Life and Health


Insurance Policies
While almost all sampled households in the
insured category had heard about life insurance
policy, only 62 per cent among the uninsured
households knew of it. The level of awareness is
lower among rural uninsured households
(56.5%) as compared with urban uninsured
households (66%). Among uninsured
households the level of awareness is fairly good
in Orissa (90%), Kerala (90%), Sikkim (96.0%),
Tripura (92.0%), West Bengal (95.8%), Goa
(94.0%) and Tamil Nadu (84.9%), as seen in
Table S4.8.

As far as health insurance is concerned, the

level of awareness is quite low since only 54 per


cent of the households have heard about it. The
percentage is higher at 56 per cent in the case of
urban households as compared with 51 per cent
for rural households. The level of awareness is
fairly high in Uttarakhand (77%), Mizoram
(83.8%) and Andhra Pradesh (83%). In
Haryana, Himachal Pradesh, Rajasthan, Bihar,
Sikkim and Karnataka less than one-third of
the surveyed households had heard about
health insurance (Table S4.9).

5.2 Provision of Nomination Facility


During the survey of insured households, the
respondents were asked whether they were
aware of the provision for a nomination facility
when opting for an insurance policy. A fairly
high percentage (85.4%) of the households
were aware of such a provision; this percentage
is higher (88%) for urban households as
compared with their rural counterparts (82%)
as seen in Table S5.1. Not much variation in the
level of knowledge is seen across the states with
the exception of certain states in the northern
region. Knowledge of the nomination facility is
lower among the households in Delhi (70%),
Madhya Pradesh (66.9%), Punjab (76.5%),
Uttar Pradesh (77.6%) and Uttarakhand
(61.9%) as compared with the rest of the states.

5.3 Views on Mandatory Paper Work


Those who already have an insurance policy
were asked to express their views on the
mandatory paper work required when taking an

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 37

insurance policy and making a claim settlement.


Nearly two-thirds of the households felt that the
paper work required for taking a policy was
simple. Among the rural households, 65 per
cent felt that the paper work was simple, but
within the urban households a marginally higher
percentage (69%) of households had the same
feeling (Table 5.1). The reason for thinking that
the paper work is

have not had an occasion to make a claim


settlement.

5.4 Knowledge about Rights


and Duties
It is worth analysing whether policy holders
know their rights and duties. As high as 77 per
cent of the households (approximately threefourths of rural households and 79 per cent of
their urban counterparts) claim that they know

Table 5.1: Distribution of Insured Households by the Opinion about Mandatory Paper Work (Percentage)
Mandatory paper work is simple

Insured Households
Rural

Urban

Total

64.7

69.0

66.8

No

11.8

14.8

13.3

Cant say

23.5

16.2

19.9

All

100

100

100

40.0

46.7

43.3

No

19.5

20.3

19.9

Cant say

40.5

33.0

36.8

All

100

100

100

(a) at the time of taking the policy


Yes

(b) at the time of settlement


Yes

simple could be because of the assistance


provided by agents. With the exception of the
southern region, there are wide variations
across states. For instance, in Madhya
Pradesh (27%), Uttar Pradesh (13.5%),
Uttarakhand (2.8%), Goa (36%), Gujarat
(33%) and Maharashtra (20.6%), a much
smaller proportion of households feel that the
paper work for taking an insurance policy is
simple (Table S5.2a).
Thus, as compared with the mandatory
paper work required for taking an insurance
policy, the households feel that the paper work
required for a claim settlement is more
complicated and only 43 per cent of the
households (40 per cent in rural and 47 per cent
in urban) find the paper work for claim
settlement simple (Table S5.2b). Nearly 40 per
cent of the rural and one-third of the urban
households had nothing to say about this matter.
This could be because such households

38

their rights as policy holders. While in the


southern and the western regions, this
percentage is fairly high, it is low in some states
in the northern and eastern region (Table S5.3),
for example Delhi (50%), Himachal Pradesh
(56%), Uttar Pradesh (58%), Sikkim (29 %) and
West Bengal (50%). Although a fairly high
percentage claim that they know their rights,
when asked about specific rights, the responses
were quite vague. While more than 40 per cent
know about their right to change the mode of
premium, and change the nominee, only a small
percentage of households seem to know about
their right to know about the lock-in period and
the surrender value of a policy.

Compared with the knowledge about


their rights, the households knowledge about
their duties seems better. Approximately 88
per cent of the households (87 per cent in
rural and 89 per cent in urban areas) claimed
that they know their duties (Table S5.4).

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 5.2 Distribution of Households by Knowledge about Rights and Duties as Policy Holders by Level of Education
of the Households (Percentage)
Whether Households know their rights as policy holders

Illiterate

Up to
primary

Up to
secondary

Higher
secondary
and above

All

Yes

55.02

62.63

71.56

81.21

76.93

No

21.05

17.53

14.60

10.34

12.16

Can't say

23.92

19.84

13.84

8.44

10.91

Premium payment

76.16

71.95

72.22

70.78

71.26

Change of mode of premium

35.48

32.58

37.54

43.19

41.03

Change of nominee

25.10

36.96

38.05

48.93

45.15

Lock-in period

7.79

7.37

11.33

12.90

12.15

Surrender value

5.19

11.86

15.40

19.78

18.07

Others

2.60

2.76

4.43

4.03

4.07

Yes

78.37

82.14

84.98

89.80

87.78

No

13.94

9.83

8.19

5.26

6.50

Can't say

7.69

8.03

6.83

4.94

5.72

Providing correct and factual information

23.70

27.47

37.87

44.05

41.12

Depositing premium in time

86.29

89.53

87.79

88.85

88.55

Informing insurance company of loss of policy

18.84

16.59

22.77

28.89

26.32

Informing insurance company of policy maturity

11.55

22.73

21.76

23.54

22.87

At the time of claim settlement

3.04

8.87

12.63

14.63

13.62

Others

1.22

0.53

1.20

1.44

1.32

210

1,387

6,588

13,979

22,164

Households knowing different rights

Whether households know their duties

Households who know different duties

Number of insured households

Note: These are multiple responses and therefore the sum may not be equal to hundred

Not much variation is seen across the


states in this percentage. In almost all the
states, a high percentage of households
seemed to know that it is their duty to deposit
the premium on time. Approximately 40 per
cent realise that it is their duty to provide the
correct address and factual information.
The level of education of the households
seems to be an important factor in enhancing the
level of awareness about the rights and duties of
policy holders. The confidence that comes with
knowing the rights and duties increases with the
rise in the educational level. Moreover, the
percentage of households which are not sure
about their knowledge of the rights and duties
declines with increases in the level of education.

5.5. Knowledge about Changing


Mode of Premium and
Cancellation of Policy
The insured households were asked what they
would do if they were not satisfied with the
mode of payment of the premium. In almost all
the states, most households indicated they
would consult their agents (52%), though a
sizeable proportion (17%) might approach the
company (Table S5.5). This shows the
households dependence on the agents. More
than half the households in both rural and urban
areas knew that their policies could be cancelled
if the premium was not paid. This reason for the
cancellation of policy was provided by a large
proportion of households in

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 39

Orissa (72%) and Gujarat (71%) (Table S5.6).


Most rural as well as urban households did
not know anything about the various
assignments in the policy. This is the case in
most of the states with the exception of some
southern states, for example Andhra Pradesh,
Kerala and Tamil Nadu (Table S5.7).

(Table 5.3). Fifty-four per cent of the


households with an education level of higher
secondary school and above were aware that
their policies could be cancelled for nonpayment of premium. Only 40 per cent of
those with no educated member had any such
knowledge. Although, overall, knowledge

Table 5.3: Distribution of Households on the Basis of Their Knowledge about Policy by Level of Education (Percentage)
Illiterate
Knowledge about policy

Up to
primary
school

Up to
secondary
school

Higher
secondary
school
and above

8.31

9.51

12.50

All

What households would do if not satisfied with the mode of premium


Change mode of payment

7.35

11.30

Stop depositing the premium

14.71

13.96

12.31

10.07

11.02

Consult agent

62.25

55.09

54.14

49.72

51.48

Approach company

5.88

10.54

13.86

19.97

17.43

Approach ombudsman/lokayukta

0.49

0.59

0.93

2.23

1.73

Others

0.00

0.52

0.63

0.55

0.57

Don't know

9.31

10.99

8.62

4.96

6.47

13.53

10.61

8.23

9.34

9.13

Terms and conditions not acceptable

8.21

11.26

13.29

14.71

14.01

Forced by agent

12.56

8.66

7.29

6.58

6.98

Unable to pay premium

39.61

43.00

50.91

54.26

52.42

Others

0.00

0.87

0.84

1.14

1.02

Don't know

26.09

25.61

19.45

13.96

16.44

Change/modifications

17.22

17.28

20.12

26.11

23.69

Clauses

4.31

7.23

11.41

14.48

13.01

Household's knowledge about when a policy can be cancelled


Within first 15 days

Knowledge about various assignments in the policy

Others
Don't know
Number of insured households

From the table, it is seen that with the rise in


the level of education, the households dependence
on the agents comes down from more than 62 per
cent among illiterates to approximately 50 per cent
among those with the highest level of education.
Moreover, the percentage of people who would
approach a company if dissatisfied with the mode
of payment of premium increases from 6 per cent
to 20 per cent, as the level of education increases

40

1.44

2.31

2.51

3.34

3.01

77.03

73.17

65.97

56.07

60.29

210

1,387

6,588

13,979

22,164

about various assignments of the insured


policy is poor, the educated households are in
a somewhat better position on this. While as
high as 77 per cent of the households, where
there is no educated person, do not seem to
know anything about various assignments in
the policy, in the case of households with
highest level of education, the percentage not
knowing anything has worked out to be lower
at 56.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

5.6 Knowledge Regarding


Settlement of Claims
The survey also ascertained whether policy
holders knew how and when their claims
could be settled. Approximately three-fourths
knew that their claims would be settled when
the policy matured and approximately 76 per
cent were aware that their claims would be
settled at the time of death of the insured
person (Table 5.4).

households responding to these two issues is


fairly high (Table S5.8).
This table shows that only a very small
percentage of households dont know except in
Haryana (12%), Himachal Pradesh (30%),
Assam (12%), Sikkim (13%) and Tripura (13%)
where the percentage was higher than 10.
Besides, approximately 72 per cent of the
households with an insurance policy knew that
they needed the policy bond for claim settlement,

Table 5.4: Distribution of Households on the Basis of Their Knowledge about Settlement of Claims by Level of
Education (Percentage)
Illiterate
Knowledge about settlement of claims

Up to
primary
school

Up to
secondary
school

Higher
secondary
school
and above

All

Households' knowledge as to when claims of insurance get settled


On maturity

60.00

65.18

72.36

76.85

74.62

On death

62.86

69.00

74.42

77.38

75.83

On hospitalisation

11.90

11.61

14.15

17.96

16.37

On theft

3.33

5.98

6.07

8.26

7.42

Loss due to damage

8.10

16.15

17.59

22.41

20.44

Others

0.95

1.44

1.72

1.97

1.85

Don't know

7.14

7.14

5.07

3.47

4.21

Households' knowledge about procedure involved in claims settlement


Policy bond

56.19

62.51

70.45

73.11

71.49

Death certificate

37.62

52.34

60.96

70.25

66.05

Policy report

12.38

16.80

20.11

25.32

23.12

Hospital document

7.62

10.09

13.49

18.53

16.40

Others

4.29

2.81

4.13

4.93

4.55

Don't know

29.52

18.75

12.36

8.05

10.20

Knowledge about time taken for settlement of claims


Up to one month

19.62

21.23

20.02

23.05

22.00

Three months

21.53

22.24

22.73

23.09

22.92

Six months

4.78

6.14

10.47

12.31

11.30

One year

0.96

2.38

2.53

3.05

2.83

More than one year

0.96

1.30

1.52

1.13

1.25

No specific time

14.83

12.35

14.47

17.99

16.56

Don't know

37.32

34.37

28.28

19.39

23.14

210

1387

6,588

13,979

22164

Number of insured households

The proportion of households responding to


these queries increases with the rise in the level
of education of the households. Not much rural
urban difference is noticed in the pattern of
response and in most states the percentage of

while nearly two-thirds of the households were


aware that a death certificate was one of the
requirements for a claim settlement. It is possible
that such households have life insurance policies
in mind (Table 5.4). The percentage of

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 41

households providing responses to the two queries


go up as the level of education rises from illiterate
to higher secondary school and above. Compared
with rural households, a marginally higher
percentage of urban households have mentioned
these two procedures for claim settlement (Table
S5.9). Although in most states, only these two
procedures and requirements for claim settlement
are mentioned by a high proportion of households,
in Punjab and Andhra Pradesh, more than 50 per
cent of the households have mentioned the police
report as a requirement for claim settlement.

assured; and (vi) among the households with the


highest level of education, only 14 per cent
thought they would get the full sum assured.

The households do not seem to be aware


about how much time it would take for a claim
to be settled. In fact more than one-fifth said
they had no idea about the time taken for
settlement. This could be because most of such
households may not have had an occasion to go
in for settlement of claims (Table S5.10).

Table 5.5 shows that: (i) more than half the


respondents (57 per cent rural and 59 per cent
urban) gave non-payment of premium as a possible
cause for the policy lapsing and for losing the
insurance coverage (Table S5.13); (ii) though in
most states this percentage is high, in Chandigarh
(15%), Punjab (26.7%) and Uttarakhand (29.7%)
only a small percentage of the households have
mentioned non-payment of premium as a cause for
policy lapse; (iii) approxi-mately 60 per cent of
both rural and urban households feel that by
paying unpaid premium along with penalty, the
policy which had lapsed can be revived (Table
S5.14) and in most states the majority of
households have mentioned this as a possible way
of reviving a policy.

5.7 Households Knowledge


about Value of Policy if
Surrendered Before Maturity,
Penalty for Non-payment of
Premium, and Lapse of Policy
The policy holders knowledge about various
aspects of their policies was tested through a
series of questions. It was thereby evident that:
(i) policy holders have very poor knowledge
about the face value of their policies if
surrendered before maturity (Table S5.11); (ii)
there are variations in the responses across the
states; (iii) nearly 22 per cent of the rural
households and 19 per cent of the urban
households mentioned that they do not know
the answer; (iv) approximately 40 per cent of
the urban and 37 per cent of the rural
households feel that the surrender value would
be decided by the insurance company and the
percentage stating this answer increases with
the rise in the level of education (Table 5.5); (v)
approximately 20 per cent of the households
with no educated members were very optimistic
that they would get the full amount

The data also reveals that 60 per cent of


rural as well as urban households know that
there would be a penalty if the premium is
paid after the due date and another 24 per cent
(26% in urban and 22% rural) know that there
is a grace period and the penalty would be
charged only after a few days (Table S5.12)
and the percentage of these two answers
increases from the lowest to the highest
educational level (Table 5.5).

5.8 Awareness about Grievance


and Dispute Resolution
The knowledge of households about
grievance redressed mechanisms is assessed
through questions like: What are the
possibilities of having a dispute or
disagreement with the insurance company?
and What needs to be done in case of a
disagreement with the insurance company?
It was seen that in both rural and urban
areas, 4243 per cent of the households felt that
there could be disagreements or disputes
relating to premium payment, and 39 per cent
rural and 44 per cent urban households
mentioned claim settlement as a possible cause

42

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Table 5.5: Distribution of Households on the Basis of Knowledge about the Amount to be Received if
Surrendered Before Maturity, Penalty If Premium not Paid, and Lapse of Policy (Percentage)
Illiterate
Knowledge about policy

Up to
primary
school

Up to
secondary
school

Higher
secondary
school
and above

All

Knowledge about amount of the face value to be received if policy is surrendered before maturity
Full sum assured

19.71

17.69

16.39

14.37

15.23

Amount paid by policy holder

15.38

19.78

22.95

23.69

23.15

Surrender value as decided by the company

21.63

25.42

32.80

42.93

38.62

Others

5.77

4.12

2.65

2.29

2.54

37.50

33.00

25.21

16.73

20.46

Yes

52.40

54.84

59.92

61.31

60.41

No penalty for a few days

17.79

22.11

21.92

25.63

24.24

No penalty at all

15.38

6.86

5.44

4.24

4.87

Can't say

14.42

16.18

12.72

8.82

10.49

49.53

54.91

60.31

57.88

Don't know
Knowledge about penalty if premium is paid after due date

Knowledge about reasons for loss of insurance coverage and policy lapse
Non-payment of premium

44.71

Change of address

14.42

11.91

11.17

11.08

11.19

Providing false information

14.90

17.04

15.40

15.45

15.53

Others

0.96

1.23

1.04

1.00

1.03

25.00

20.29

17.49

12.15

14.37

Getting new policy bond

10.58

13.81

12.58

12.74

12.74

Paying unpaid premia with penalty

42.79

46.64

54.24

63.28

59.36

Paying unpaid premia and unpaid penalty

3.85

4.41

4.96

5.40

5.19

Others

5.77

2.02

1.53

1.39

1.51

Don't know

37.02

33.12

26.69

17.19

21.2

210

1,387

6,588

13,979

22,164

Don't know
Knowledge about possibility of revival of lapsed policy

Number of insured households

for disagreement or dispute (Table S5.15).The


percentage of households giving these two
reasons for disagreement increased with the
increase in the level of education (Table 5.6).
It was observed that: (i) a majority of
households (60 per cent rural and 54 per cent
urban) would approach the agent in case of any
disagreement or dispute (Table S5.16); (ii)
approximately 30 per cent would approach the
company; (iii) 6 per cent did not know what to
do and whom to approach; (iv) in most states, a
high percentage of the households would

approach the agent in case of disputes or


disagreement; (v) however, in Chandigarh,
Himachal Pradesh, Punjab, and Meghalaya, a
much smaller proportion of households, that
is less than one-third would approach the
agent; (vi) in Himachal Pradesh and Punjab,
more than 50 per cent of the households
would directly approach the company; and
(vii) the households dependence on agents
comes down with the rise in the level of
education, thus making it more likely that
they would approach the company directly.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 43

Table 5.6.: Distribution of Households on the Basis of Knowledge about Grievance and Dispute Resolution by Level
of Education (Percentage)
Illiterate
Knowledge about grievance and dispute resolution

Up to
primary
school

Up to
secondary
school

Higher
secondary
school
and above

All

Views on possible cause for dispute or differences with insurance company


Change of address

25.71

19.39

22.47

25.65

24.31

Receipt of policy

29.05

34.32

31.89

35.45

34.26

Premium related

27.14

37.06

39.74

45.22

42.91

Claim settlement

24.76

32.30

39.66

43.94

41.75

Others

3.81

7.14

5.75

4.34

4.93

None

10.00

8.51

7.91

5.67

6.55

Knowledge about what needs to be done in case of disagreement


Approach agent

68.90

69.44

61.54

53.06

56.76

Approach company

17.22

18.03

24.71

32.02

28.83

Approach ombudsman/lokayukta

2.87

2.82

4.99

8.53

7.07

Others

0.96

0.94

1.10

1.64

1.43

Don't know

10.05

8.76

7.67

4.75

5.92

210

1,387

6,588

13,979

22,164

Number of insured households

5.9 Conclusion
Even among uninsured households, 60 per cent
have heard of life insurance. However, for health
insurance, the level of awareness is much lower
since people tend to associate insurance with
death. Although many might have heard about life
or health insurance, there is a lack of knowledge
about the various aspects of insurance even among
policy holders. For instance, not all policy holders
know that their policies could be cancelled
because of non-payment of premium. Though
most know when they can claim their policy
amounts, and to some extent the procedure
involved in claim settlement, they have no idea
about the time taken for a claim settlement or the
amount they would receive if the policy is
surrendered before maturity.
A high percentage of households know that a
nomination facility is available. However, more
people know about their duties rather than their
rights as policy holders. The most important duty
mentioned by households is the duty to pay the
premium and the most important right is the right
to pay the premium.

It was seen in the previous chapter that


generally people are very much dependent on

44

the agents for information about insurance


and for taking insurance policies. It is clear
from this chapter that even after taking a
policy, households expect help from the
agents. A significant proportion of the policy
holders said they would consult the agent if
they are not satisfied with the mode of
premium payment and would approach the
agent in cases of dispute or disagreement with
the insurance company. However, dependence
on agents comes down with the increase in
level of education. Households with no
education or with a lower level of education
are more dependent on agents. This brings out
the need to ensure that the agents are trained
thoroughly in all aspects of insurance, so that
they in turn can provide the right kind of
information to policy holders.
An important finding is that education plays
an important role in enhancing the knowledge of
people and in improving their confidence level
in dealing with the various stakeholders of
insurance. The educated households would
rather approach the insurance company directly
for a claim settlement or for grievance redressal
than go to agents.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Conclusion

A study of the insurance awareness campaign


in rural and urban areas across various states
in India was carried out to find out the
awareness levels in households insured for
life and those that are uninsured.
The study focused on awareness parameters
such as life insurance, health insurance and
general insurance, as well as the socio-economic
characteristics of insured and uninsured
households as defined in this study. The study
also examined insurance awareness with regard
to rights and duties and the grievance and
dispute resolution mechanism. It covered major
states and union territories in India and
attempted to bring out zonal, inter-state, and
insureduninsured comparisons of various
awareness parameters.
This study was through a survey conducted
using a nationally representative sample of
30,200 households in 29 states and union
territories. From each state and union territory,
five rural and five urban primary sample units
were selected. From each selected primary
sample unit, 20 households were selected for the
interview. The study of the insurance awareness
campaign in rural and urban areas obtained
fairly detailed information on the insurance
indicators. The major findings of the study are
described below.
India continues to be an under-insured state
compared to middle income countries such as
China, Brazil and the developed countries such
as United States of America and the United
Kingdom. Hence, both private and public sector
insurance companies are making

enormous efforts to create insurance awareness.


Since the insurance sector is still in a nascent
stage of development, the insurance industry in
India has witnessed negligible growth during the
past few years. Keeping this in view, the IRDA
launched an insurance awareness campaign with
the objective of developing and promoting
efficiency in the insurance sector. The campaign
aims at creating awareness about the need for
insurance amongst the general public as well as
policy holders who need to know about their
protection coverage, rights and duties about
insurable interest, assignment, nomination
needs, claim settlement, surrender value and
other terms and conditions of policies.

As regards the dispute resolution


mechanism, the IRDA intended to create a
strong interest in insurance and in particular,
the institution of an ombudsman, by
highlighting the significance of such an
institution amongst all stakeholders and target
segments. For regulating intermediaries like
agents and brokers, the IRDA intends to
enforce a minimum prescribed level of
qualifications, service levels and ethical
behaviour for the benefit of policy holders.
Chapter 2 of the study detailed the
methodology and survey design. Chapter 3
assessed the socio-economic profile of the
insured and uninsured population by various
socio-economic parameters like occupation,
caste, land, type of dwelling unit, ownership
of dwelling unit, type of family, availability of
electricity connection, type of ration card,

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 45

annual household income, age, literacy levels,


family size, and monthly consumption
expenditure.
The survey has examined the key socioeconomic characteristics of both insured and
uninsured households to understand their
awareness levels. Chapter 4 assessed the
perception of households on insurance as a
concept and its benefits. Chapter 5 analysed
the awareness levels of the insured population
regarding their rights as a policy holder,
different types of insurance and levels of
protection available from various types of
insurance etc. The chapter also assessed the
awareness levels of the uninsured regarding
the need for insurance, types of insurance
available, insurance interest, benefits of
insurance, and benefits of Unit Linked
Insurance Plan (ULIP) investment.
An analysis based on socio-economic
parameters enables an understanding of the
categories of people which are insured and
aware of insurance. If not insured, the impact of
financial loss can be disastrous for the
economically poor people. Thus, the
government needs to create appropriate
awareness and take necessary steps to protect
the poor households. Also, poor people cannot
access improved health and educational
facilities and this makes them more vulnerable.

6.1 Socio-economic Profile of the


Insured and Uninsured Households
The results of the study suggest that a higher
proportion of insured households are both
salaried and regular wage earners or are selfemployed. In contrast, the proportion of
labourers is greater among the uninsured
households.
The study also revealed that average annual
income, expenditure and savings of insured
households are significantly higher than that of
their uninsured counterparts. As expected, the
urban households were found to be better off
than the rural households. With regard to

indicators like ownership of land, house and


electricity connection, it was observed that
insured households are economically better
off than the uninsured. Non-regular income
coupled with low economic level could be a
deterrent for the uninsured households
availing of insurance.
Education is the driving force for the
households insurance awareness level. The
results indicate that a larger proportion of
insured households posses a high education
level. On the other hand, the proportion of
illiterate and those educated up to primary
school are higher among the uninsured
households.
It is a common belief that joint families
have the support of other family members.
Therefore, they are not so inclined to avail of
insurance. However, the data indicates that a
high proportion of uninsured households
belong to nuclear families, implying that the
type of family does not have any correlation
with opting for insurance.
Looking at the source of information for
households, it was found that television is the
primary source for both insured and uninsured
households. Other sources of information are
friends, relatives and neighbours, news
papers, radios, and transistors.
The survey results illustrate that very few
households without life insurance possess
motor insurance. On the other hand, a higher
proportion of insured households have availed
of motor insurance, health insurance, tractor
insurance, livestock insurance, accident
insurance and crop insurance.
The results suggest that the number of
household members, irrespective of being rural
or urban and availing of government insurance
policies, is significantly higher than private
insurance policies, for both life and general
types. Another revealing fact is that penetration
of health insurance is quite limited. There is
evidence to suggest that among rural
households, the proportion of members

46

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

availing of life insurance does not depend on


the income group. However, among urban
households,
those
availing
insurance
increases with the rise in the level of income
for both government and private insurance
policy holders.
With regard to gender, the proportion of
male members availing of insurance is
significantly higher than females, both rural and
urban, for all types of insurances. However, the
ratio of females availing of insurance is higher
in urban households as compared to rural
households for all categories. The data indicates
that a higher proportion of males have health
insurance.The gender gap among health
insurance holders is relatively low compared
with the gender gap among life insurance
holders.
The data indicates that both the average
annual premium and the average annual value of
life insurance increase with an increase in the
level of household income. As compared to the
life insurance policy taken by the households
from LIC, i.e. the government sector, the
average value of life insurance policy and hence
the amount of premium have worked out to be
higher for private life insurance. With respect to
the cushion for possible economic risks, one out
of two uninsured households are willing to
contribute some money. The average amount
which the uninsured households are willing to
contribute for possible economic risks has
worked out to be equivalent to the insurance
premium that the insured sample households are
paying for government life insurance cover.
This indicates that it is possible to motivate the
uninsured households to avail of insurance by
creating better awareness about various
insurance plans and the benefits from them.

6.2 Insurance Awareness of Insured


and Uninsured Households
As expected, many households do not
understand the concept of insurance. However,
insured households do understand the

insurance concept better than the uninsured.


The results show that a high proportion of
households connect insurance with loss of
life. This may be due to the fact that they are
unaware about other types of insurance covers
available in the market.
With respect to other insurance
indicators, a significant proportion of
uninsured households could not respond at
all, being unable to estimate the extent to
which an insurance cover is required to
adequately compensate for their losses. This
indicates their lack of knowledge and interest.
It has also been observed that in addition
to lack of knowledge about insurance there
are certain misconceptions about insurance,
for example insurance prevents certain
events, or prevents damage to assets. The
misconceptions are more prevalent among the
uninsured households.
With respect to major sources of
information on insurance, the study indicates
that insurance agents are the major source in
both rural and urban areas, playing an
important role in influencing the households
decision in favour of insurance. Other
important sources of information are friends,
relatives and the media.
The findings suggest that the reasons
provided by the uninsured households for not
availing of insurance include responses such as
too expensive and availability of limited
insurance products. Thus, the insurance agents
need to educate people about various insurance
products and the suitability of insurance
products to various strata of society.
The study has also revealed that there is
hardly any ruralurban differential for most
of the indicators on insurance. The plausible
explanation for this is that both rural and
urban households are dependent mostly on
agents and the media, and therefore receive
similar messages on insurance, resulting in
similar outcomes on insurance awareness.
The results further indicate that as far as

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 47

life insurance is concerned, even among


uninsured households the level of awareness
is fairly good. However, with regard to health
insurance the awareness level is relatively
lower than that for life insurance. It has also
been observed that most people link
insurance with death. The results show that a
significant percentage of people have heard
of life and health insurance, but there is still a
lack of knowledge about various aspects of
insurance even among the policy holders. The
majority of insured households are aware of
insurance claim procedures, yet they are
neither aware of the time taken for an
insurance claim settlement nor the
surrendered value of a policy before maturity.
The results suggest that a significant
percentage of households are aware of the
nomination facility. Interestingly, more
people are aware of their duties as compared
with their rights as policy holders. The most
important duty indicated by the households is
reported as duty to pay premium and the
most important right reported by households
is right to pay the premium.
The study has revealed that usually people
are dependent on insurance agents for basic
information about insurance and also for taking
insurance
policies.
Consequently,
the
households expect all sorts of facilitation from
the agents. A significant proportion of policy
holders have reported that they would consult
the agent if not satisfied with the mode of
premium payment and for any dispute with the
insurance company. However, the dependence
on agents declines with the increase in level of
education of the households. It has been
observed that dependence on agents is more
among the households with no education or less
education. Thus, there is an emerging need to
ensure rigorous training of agents to enable
them to provide accurate information to the
policy holders.
The study concludes that education plays
a significant role in enhancing the insurance

knowledge base of the people and also in


furthering their confidence level in dealing
with various insurance stakeholders. The
results have established that educated
households prefer to approach the insurance
company directly for any grievance redressal
and claim settlement rather than approach the
agents.

6.3 Policy Recommendations


The research findings have brought out the fact
that people are not able to clearly comprehend
the extent of coverage being offered under
particular insurance plans, resulting in low
insurance penetration and this has varied
economic and sociological explanations such as:
(i) low propensity for life insurance whereby
one-fourth of the households did not consider
life insurance as important; (ii) affordability, due
to which 56.2 per cent of the uninsured
households indicated that insurance is too
expensive; (iii) availability and range of
insurance products, wherein 29.0 per cent of
uninsured households felt there is a limited
range of insurance products and services; (iv)
nearly 10.0 per cent of the households felt that
insurance services are poor; and (v) the major
determining factor being lack of awareness of
life insurance across both rural and urban parts
of the country, even though a third of the
uninsured households agreed to opt for
insurance if it is linked to a credit facility.
The findings of the survey show that 42.0 per
cent of the insured households feel that they
perceive benefits of insurance as risk coverage.
Nearly one-third of the households indicated that
they are willing to go in for insurance if it is
customised to their needs. However, during any
crisis, households are forced to take stock of their
ability to handle longer-term social protection. It is
important that households are prepared in advance
and do not have to consider various options when
actual crises face them. Hence it is important for
them to know about the benefits of insurance for
gains and

48

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

opportunities and the insurance companies or


the regulatory authority need to step up efforts
to improve the awareness levels across the
country. The process through which
awareness could be improved would require
sustained effort from the authorities.
The study has noted that improving
insurance awareness requires both structuring
and enhancing the penetration of an appropriate
awareness creation campaign with a regional
and spatial focus. Such a campaign needs to be
supported by stronger information infrastructure
for the efficient functioning of the insurance
markets. As argued in this report, fostering
insurance awareness among rural households is
more vital in this effort as there is a large gap
between rural and urban awareness levels. Also,
the insurance packages need to be different and
made attractive to the rural poor, keeping their
needs in perspective. This is because rural poor
households are more in need of social protection
but at the same time are less capable of paying
premia. However, it needs to be acknowledged
that a potential insurance market exists for the
poor as they have substantial requirements, and
a proper package would make insurance a viable
option for both the companies and poor
households. Currently, it is the middle class who
are in a position to get the benefit and are also
able to access insurance coverage.
Public policy has an important role to play.
We argue that the design of public policy needs
to be based on a clear understanding of the d i f
ferenttypesofsocio-economic
characteristics with a regional perspective. The
findings support the contention that insurance
demand from poor households can account for
as much as one-third of the total demand from
all households. In fact, 33 per cent of the
uninsured households have reported that they
would like to opt for insurance provided it is
linked to credit.

This suggests that public policy should


address insurance awareness needs of the

people who need insurance the most, namely


those who do not have other social security
covers. People naturally do not imbibe the
culture of insurance unless convinced about
the need for it or are compelled by law. Proinsurance messages need to reach directly to
consumers.
Launching
an
awareness
campaign through the mass media separately
targeting the rural and urban populations with
state-specific features could be an important
way of creating awareness at the grassroots
level to reach an untapped market.
In the context of policies aimed at
generating awareness, it is important to figure
out how to create such awareness across
households having varied socio-economic
characteristics. Nevertheless, the big gains
may well come from understanding how
public policy could help in creating
awareness in the states which generally have
households with poor insurance awareness.
The factors that may constrain the
awareness campaign include social dynamics
and attitude variations within states and
districts with differences in the levels of
education, income and ability to comprehend
social security and risk. At the same time,
market failures can lead to a shift towards
insurance. The challenge for public policy is
then twofold. First, it involves understanding
the needs from a state-specific perspective.
Second, it involves designing and launching
awareness campaign interventions that
effectively help households with diverse
socio-economic characteristics to fully
comprehend the benefits of insurance.
We have discussed various options for polic
ymakers in designing awareness campaigns and
also developing insurance packages and for this
it is critical to have close collaboration between
the private sector and g ov e r n m e n t . S u c h
a P u b l i c Pr i v a t e Partnership (PPP)
process would be able to reduce constraints
towards growth in the insurance sector. Also,
there is a need to

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 49

understand that the PPP process should not


support only the large and well-connected
insurance companies in the private sector. There
is also a need to include a package for the poor
and hence micro insurance is a necessity. It is
essential that awareness creation interventions
be undertaken targeting the 2030 year age
group with rigorous monitoring

and impact evaluation. Such a process would


greatly help in designing policies and
programmes that encourage greater dynamism
among insurance companies, and thereby
offer better prospects for the people.
Insurance needs to take its pride of place in
the lives of the people.

50

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

References
Hogarth, Jeanne M. (2006): Financial Education and Economic Development. Paper prepared
for Improving Financial Literacy, International Conference hosted by the Russian G8
Presidency in co-operation with the OECD, 2330 November.
IRDA (2010): Annual Report, Insurance Regulatory and Development Authority, India.
OECD (2006): Summary Records of a Conference on Financial Education, India, 2122
September.
NCAER (2008): How India Earns, Spends and Saves, a Max New York Life NCAER Study.

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 51

Annexure: State Tables

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 53

38.0

35.7

39.1

38.1

36.8

35.4

36.0

29.7

36.2

37.8

35.8

0.0

0.0

37.0

37.5

36.3

38.1

37.4

37.5

37.5

37.3

37.4

37.7

34.9

39.6

38.3

37.5

37.4

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

0.0

0.0

0.0

7.0

6.5

3.4

8.1

7.0

0.0

2.5

6.8

1.3

1.3

1.3

3.4

4.6

0.0

2.5

5.3

4.1

4.4

0.3

3.2

3.1

3.4

1.7

0.5

Casual labour

35.7

13.1

11.3

11.5

9.3

7.0

10.4

4.2

5.0

12.5

10.0

5.4

11.3

12.5

11.3

9.4

0.0

10.5

11.5

7.2

9.5

8.6

6.5

9.3

9.9

24.3

26.3

23.7

21.4

25.9

23.8

24.8

25.2

25.0

25.0

25.0

24.7

25.0

25.0

25.2

25.2

25.0

26.5

22.5

25.6

24.7

25.3

25.4

25.0

25.0

25.3

23.1

25.0

25.0

24.7

95.5

47.4

31.6
0.0

24.3

26.0

25.0

24.7

26.7

0.0

0.0

0.0

0.4

0.0

0.1

0.2

0.2

0.0

0.0

0.2

1.6

0.0

0.0

Rural Sub-total
47.1

53.3

53.4

52.3

44.8

49.2

47.8

53.3

53.3

53.3

50.6

51.0
53.8
53.3
29.4
53.4
53.1
53.3
52.3
53.3
53.3
53.4
50.8
48.3
52.3
53.2
53.3
53.4
20.7
23.2
53.3
53.3
53.3
43.2

0.2

0.0

0.7

1.8

0.6

0.8

3.6

1.8

0.0

2.4
2.4
0.0
1.0
1.4
1.4
1.6
2.3
1.8
0.4
4.6
3.3
16.0
4.4
2.3
1.4
1.2
2.7
0.0
2.3
0.0
0.0
0.2
2.6
0.0

0.0

0.0

0.0

0.4

1.0

0.4

0.5
0.4
0.0
0.0
0.0
0.0
0.6
0.3
0.2
0.4
0.6
0.6
0.6
1.2
0.9
0.7
0.9
0.0
0.0
0.5
0.0
0.0
0.0
1.0
2.9
0.0
0.2
1.4

Agriculture labour

MadhyaPradesh

0.4
0.3
0.0
1.6
0.3
1.7
0.1
1.3
0.0
0.0
0.0
0.7
1.4
1.5
0.4
0.3
0.0
10.5
0.0
0.3

14.3

15.7

14.6

13.7
14.1
14.3
13.7
14.3
14.3
14.2
14.9
13.4
14.3
14.2
13.0
8.6
10.4
14.8
13.9
15.5
1.4
1.4
13.9
14.3
20.0
14.1
13.3
11.4
15.7
14.8
12.3
14.2
13.0
14.8

Casual labour

HimachalPradesh

25.6
25.4
42.5
40.5
27.7
25.2
24.4
24.2
23.1
24.7
24.8
26.6
34.3
29.1
25.2
24.4

non-agric ulture Self- employed in

40.2
40.8
40.0
42.5
41.4
41.4
42.0
39.7
41.1
42.3
39.2
38.4
30.4
35.2
41.5
41.4
41.0
23.3
4.1
40.5
42.9
38.6
43.1
39.9
42.9
42.9
41.2
38.5
42.3
41.6
41.8
41.4
45.7
43.3

42.6
42.2
45.7
42.5
42.9
42.4
41.4
42.9
43.4
42.7
41.3
43.3
36.7
45.9
40.2
42.5
41.6
69.9
94.5
42.7
42.9
41.4
40.7
42.6
42.9
41.4
41.2
43.6
42.3
43.6
41.2
43.2
38.6
42.2

0.6
0.2
0.0
0.3
0.0
0.5
0.4
0.0
0.2
0.0
0.2
1.5
7.7
2.9
0.3
0.0
0.0
2.7
0.0
0.0
0.0
0.0
1.9
0.6
0.0
0.0
0.8
0.6
0.1
0.2
0.0
0.0
0.0
0.0

Others

Delhi

non-agric ulture Self- employed in

24.6
24.8
30.0
39.7
20.0
24.4
24.7
23.4
23.6
24.4
25.6
24.8
21.6

49.0
46.2
46.7
70.6
46.6
46.9
46.7
47.7
46.7
46.7
46.6
49.2
51.7
47.7
46.8
46.7
46.6
79.3
76.8
46.7
46.7
46.7
56.8
49.4
46.7
46.7
46.7
52.2
50.8
55.2
47.7
46.6
46.7
52.9

Urban Sub-total

9.5
10.5
15.0
11.9
11.5
9.7
8.2
14.8
12.5
9.4

19.7
19.9
6.7
2.3
20.6
19.6
21.0
19.8
21.7
20.5
21.8
19.6
25.6
17.7
20.3
20.8
19.6
2.2
0.0
20.8
20.0
19.3
16.6
20.2
20.0
20.0
20.8
19.8
18.9
16.0
21.5
20.8
20.0
17.7

2.1
1.7
0.0
0.2
1.7
1.8
2.7
0.4
1.0
2.0
1.9
1.9
0.5
2.9
2.6
3.2
1.7
0.0
1.1
2.1
0.7
0.7
0.5
3.9
2.7
0.0
3.8
4.6
1.9
3.5
3.8
0.0
0.0
0.0

Agriculture labour

Haryana

3.6
2.9
0.0
0.8
3.2
3.4
4.6

11.6
12.3
14.7
13.2
12.8
11.8
11.0
14.9
12.9
11.7
11.9
11.1
7.6
9.5
12.0
10.3
13.4
3.3
1.1
11.5
12.7
16.0
12.8
9.3
10.7
14.0
9.5
8.4
12.3
10.4
11.9
13.0
13.3
13.7

32.3
32.4
34.7
41.7
30.0
32.4
32.8
31.2
31.8
32.7
31.9
31.5
26.1
30.7
32.5
32.7
33.0
25.0
3.2
32.3
33.3
31.3
35.1
32.4
33.3
33.3
32.6
31.9
33.2
34.5
31.1
32.0
35.3
34.4

33.9
33.4
44.0
41.9
34.8
33.3
32.3
33.1
32.6
33.1
32.5
34.8
35.5
37.1
32.2
32.8
32.3
65.2
94.7
33.1
33.3
32.7
33.1
33.8
33.3
32.7
32.7
34.9
33.7
35.6
31.4
34.3
31.3
34.2

All(Rural+Urban)
Casual labour

Chandigarh

36.3
36.1
12.5
5.6
37.4

Urban

0.5
0.2
0.0
0.7
0.1
1.1
0.2
0.7
0.1
0.0
0.1
1.1
4.6
2.2
0.3
0.2
0.0
4.4
0.0
0.2
0.0
0.0
1.8
0.4
0.0
0.0
0.5
0.4
0.1
0.1
0.2
0.0
0.0
0.0

Others

AllIndia
NorthernRegion

State/UT

Rural

TableS3.1a:DistributionofHouseholdsbyTheirLevelofOccupation (Insured)(Percentage)

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

Grand Total

non-agriculture Self-emplo yed in

Others

Agriculture labour

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 55

TableS3.1b: Distribution

56

agriculture
Self-employed in

Householdsb
y

Casual labour
5.1
11.7
9.6
22.4

10.031.7

16.727.5

0.031.9

Agriculture

7.148.5

labour

Haryana21.2

non-agriculture
46.9

Self-employed in

3.115.6

10.91.4
12.04.6

7.10.0
18.82.2
10.10.6

50.00.0

4.30.0

14.3
12.9
21.3
18.5
12.4
5.0
19.4
10.5
4.4
5.0
10.0
25.0
28.8
8.3
30.0
20.0
9.3
3.1
16.0
24.5
7.2
22.8
20.0
14.3

11.228.2

12.129.7

9.312.0

15.126.0

11.933.8

17.518.8

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

8.245.9

19.916.0

7.69.5

12.560.0

0.065.0

5.045.0

2.542.5

17.416.5

5.05.0

20.050.0

16.413.6

19.516.4

8.127.1

14.714.7

17.314.4

0.034.2

0.010.0

0.047.1

Sikkim5.0

Tripura25.0

Gujarat45.0

Maharashtra56.0

TamilNadu34.3

Pondicherry20.0

Kerala27.9

Karnataka50.4

AndhraPradesh30.4

36.5SouthernRegion

Goa5.0

Daman&Diu5.0

Western45.4Region

WestBengal17.5

Orissa18.8

Mizoram67.7

Meghalaya32.6

Jharkhand19.4

Chhattisgarh46.3

Bihar30.9

Assam22.6

ArunachalPradesh40.7

32.8EasternRegion

Uttarakhandl36.0

15.20.0

10.10.7

15.70.0

12.10.2

5.00.0

12.13.6

0.05.0

55.00.0

10.61.8

7.51.3

0.00.0

15.05.0

3.80.0

12.50.0

11.00.0

13.74.1

10.30.0

11.30.0

8.10.0

11.3

UttarPradesh45.0

Rajasthan40.0

10.0

19.00.0

8.30.4

15.01.7

18.20.0

28.13.1

35.00.0

7.533.1

salaried

3.830.0

Punjab26.7

M adhyaPradesh37.5

HimachalPradesh30.0

Regular wages
Others

0.030.0

labour

Delhi3.1

34.10.70.
4

040.00.00.

39.70.00.
0

42.51.60.
5

032.82.41.

37.01.20.
5

334.66.02.

40.01.90.
5

040.00.00.

40.00.00.
0

437.33.91.

30.80.01.
1

040.00.00.

40.00.00.
0

340.02.51.

55.43.90.
0

58.818.110.2

39.82.00.
7

740.02.51.

40.33.41.
4

644.07.01.

55.427.93.5

044.35.52.

39.84.10.
9

039.90.80.

40.02.11.7

043.64.70.

40.12.00.
8

40.02.21.
1

039.80.70.

19.50.80.
0

040.00.00.

Casual labour

Chandigarh10.0

52.2

43.3

29.4

27.1

8.1

31.5

24.6

26.7

26.7

3.5

24.4

50.0

46.7

53.3

non-agriculture
27.0

33.3

40.3

35.1

38.8

34.1

32.6

37.1

20.0

44.8

34.2

19.6

23.3

30.3

35.6

49.8

32.7

33.6

32.9

25.7
25.8
53.3
43.2
34.7
36.7
19.5
30.0
28.8
37.2
15.0
18.5
14.0
19.4
18.5
30.8
16.1
34.7
36.2
5.8
6.7
20.0
7.8
35.1
51.7
50.0

salaried

732.
931.
020.
716.
032.
131.
531.
325.
833.
526.
039.
432.
431.
940.
738.
328.
043.
918.
933.
415.
040.
333.
837.

0.0

0.0

0.0

0.0

0.0

0.7
0.5
0.0
1.5
0.7
1.1
0.8
0.0
0.8
0.0
0.0
1.3
2.3
3.8
0.3
0.8
0.7
0.0
1.6
0.0
0.0
0.0
3.3
1.1
0.0
3.3
1.0
1.0
0.0

Others

36.2
38.5
26.7
37.9
32.0
27.8
45.4
40.0
32.9
35.5
41.0
40.3
20.9
27.4
37.7
35.8
37.6
18.1
24.4
75.0

65.9

60.0

59.6
59.2
60.0
80.5
60.2
60.0
59.9
56.4
60.0
60.1
60.2
55.7
44.6
56.0
59.7
60.0
60.2
41.2
44.6
60.0
60.0
60.0
69.2
62.7
60.0
60.0
60.0
65.4
63.0
67.2
57.5
60.3

Urban Sub-total

40.82.50.
7

16.2
14.7
4.0
1.2
8.8
13.3
16.2
14.3
17.3
18.4
16.8
17.6
35.1
13.9
14.5
20.0
8.9
26.6
39.3
9.0
2.0
10.0
5.4
19.4
2.0
2.0
19.1
23.3
14.3
11.6
22.3
11.1
8.0
12.2

agriculture

240.43.51.

Self-employed in

11.60.9

5.2
4.1
0.0
0.6
2.8
4.7
7.2
0.0
4.0
1.5
5.0
6.5
8.3
7.5
5.6
8.0
3.6
15.9
4.2
5.8
0.0
2.0
1.5
7.4
2.0
8.0
6.9
8.3
3.3
5.5
7.7
0.0
0.0
0.2

labour

12.40.3

Urban

Agriculture

9.430.8

(Uninsured)(Percentage)

33.0
35.5
28.0
33.5
38.6
29.3
38.2
36.5
33.0
33.3
35.9
35.6
14.4
26.8
36.1
29.0
40.9
16.9
16.1
69.0
58.0
46.0
47.7
21.5
4.1
36.0
21.4
21.7
29.9
10.3
21.7
31.3
30.0
50.5

Casual labour

33.7NorthernRegion

Occupatio
n

All
(Rural+Urban)

24.8
24.7
22.0
22.6
21.3
23.3
22.7
24.1
24.8
19.9
29.1
23.8
25.8
31.0
28.1
19.0
33.6
14.0
17.5
11.3
28.0
30.0
35.0
24.5
38.8
20.0
26.0
22.4
27.4
34.1
23.2
33.3
28.0
22.7

non-agriculture

35.0AllIndia

of

20.0
20.6
46.0
40.2
28.1
28.0
15.0
25.2
20.5
26.9
13.2
15.1
12.9
16.9
15.5
23.5
12.6
25.3
21.8
5.0
10.0
12.0
7.7
26.0
53.1
30.0
24.6
23.7
25.1
38.6
24.8
24.2
34.0
14.4

salaried

11.128.3

lRura

TheirLeve
l

0.8
0.4
0.0
1.8
0.4
1.3
0.7
0.0
0.5
0.0
0.0
1.4
3.6
3.9
0.2
0.5
0.4
1.3
1.1
0.0
2.0
0.0
2.7
1.3
0.0
4.0
2.0
0.7
0.1
0.0
0.3
0.0
0.0
0.0

Others

13.1
13.6
25.0

State/UT

of

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Grand Total

Regular wages

Self-employed in

Regular wages

Self-employed in

Agriculture

Self-employed in
agriculture

Rural Sub-total

Agriculture labour

3.00

4.00

37.92

33.60

39.25

39.50

36.61

34.67

37.25

28.00

35.10

39.50

32.53

29.50

59.44

33.38

31.00

34.00

34.00

39

31.00

31.00

38.86

41.13

37.43

34.00

41.71

36.25

34.00

36.77

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

0.00

0.00

0.00

9.00

8.20

4.34

10.38

8.86

8.94

1.50

2.00

1.00

5.25

7.22

18.00

3.61

7.75

5.70

7.00

19.89

11.00

16.00

10.29

8.60

13.71

6.63

6.71

20.00

9.00

7.59

17.50

19.00

22.00

19.50

8.33

15.50

18.27

9.50

14.40

12.83

7.25

22.32

25.00

23.50

18.57

25.60

22.22

20.50

22.00

24.00

26.00

21.65

25.50

25.00

22.00

21.13

3.89

12.50

24.70

21.00

22.20

21.03

30.00

24.25

20.00

23.60

22.18

21.25

22.71

20.00

31.00

22.35

20.00

20.00

23.00

20.50

20.56

21.50

22.38
28.25
25.33
22.30
22.00
20.88

21.65
21.50
24.67

non-agric ulture Self- employed in

14.79

0.00

0.00

0.00

0.43

0.00

0.13

0.13

0.86

1.00

0.00

0.47

1.50

0.00

1.00

0.9
2.25
2.17
0.30
0.25
0.00
3.00
0.56
0.25

43.75

50.00

50.00

50.00

41.67

46.15

44.44

50.00

50.00

50.00

47.22

48.85
50.00
50.00
50.00
50.00
50.00
50.00
47.37
50.00
50.00
50.00
40.00

0.33

0.00

0.50

1.71

0.11

0.00

0.00

0.43

25.67

24.00

19.26
11.57
18.14
19.05

1.00

0.39

1.14

0.89

4.30

16.66
9.09
19.00
18.34
16.00

1.11
2.02
0.00
0.29
1.70

2.95
0.00
0.00
1.86

21.75
11.28
15.72
21.64
20.50
22.09
12.00
16.00
32.25
26.00
28.00
24.83

1.06
1.25
1.34
1.00
1.00
0.80
6.50
0.00
0.75
0.00
0.00
0.33

20.56
21.43
18.00
21.00
19.60
18.33
23.50
22.40
19.25
20.75
22.22

3.99
18.55
5.18
2.61
1.75
1.41
12.50
2.50
2.38
0.00
0.00
0.17

0.72
0.46
0.00
0.00
0.00
0.33
0.67
0.20
0.63
0.25
0.67

39.91
40.71
40.00
41.10
42.00
38.44

38.22
43.43
36.00
39.97
36.70

36.48
30.58
36.96
40.68
37.50
41.57
20.50
23.00
33.00
42.00
37.00
41.50

37.94
38.13
34.00
34.70
38.60
38.33
38.83
35.40
38.88
37.50
39.11

non-agric ulture Self- employed in

3.50

2.71
2.43
0.00
0.91
1.20
1.67
1.67
3.00
1.88
0.50
4.44

39.51
45.43
39.71
39.35
34.00
35.44

40.33
45.45
44.00
38.68
40.60

35.34
31.83
37.63
33.77
39.00
33.94
47.50
57.50
31.63
32.00
35.00
30.83

37.44
37.26
48.00
42.69
40.40
40.67
34.83
39.00
39.00
41.00
33.44

0.04
0.14
0.00
0.00
0.00
0.00

0.74
0.00
1.00
0.86
0.70

1.39
6.52
3.18
0.30
0.25
0.20
1.00
1.00
0.00
0.00
0.00
2.33

0.64
0.28
0.00
0.68
0.20
0.67
0.50
0.00
0.38
0.00
0.11

53.85
58.33
50.00
50.00
50.00
56.25

52.78
50.00
50.00
50.00
55.56

51.15
50.00
50.00
50.00
50.00
50.00
50.00
52.63
50.00
50.00
50.00
60.00

51.83
49.48
50.00
73.33
50.00
50.17
50.00
50.00
50.00
50.00
50.00

17.76
14.83
21.71
18.40
17.00
16.26

19.99
15.58
15.50
20.39
20.67

18.98
27.91
16.61
18.87
20.63
16.97
21.00
29.47
17.88
15.50
17.00
13.70

18.75
18.61
6.00
2.01
17.70
18.06
19.79
18.30
20.56
20.00
20.53

2.21
4.00
4.71
0.00
0.00
0.06

4.81
2.51
2.00
4.58
5.56

3.28
2.38
4.17
3.35
4.38
2.21
12.25
3.42
3.00
0.50
1.00
0.80

2.89
2.3
0.00
0.34
2.00
2.51
3.83
0.30
1.75
1.88
2.67

16.7
10.33
14.21
17.52
17.50
23.14

12.37
9.05
19.50
12.52
11.83

18.35
9.26
14.27
18.02
15.00
20.18
13.75
12.37
25.88
24.00
23.50
21.90

17.26
18.12
18.00
18.79
19.20
16.22
17.79
20.60
17.94
17.13
17.86

31.74
34.42
29.29
32.29
33.50
31.39

30.39
34.67
30.00
30.97
29.50

29.23
26.03
30.80
31.43
29.25
33.13
16.50
13.95
27.06
32.00
31.00
35.10

30.30
30.5
31.50
36.41
27.80
30.10
30.25
29.30
30.00
29.50
31.22

non-agric ulture Self- employed in

5.6

4.67

3.50

2.88

34.56

HimachalPradesh

Casual labour

Delhi

Others

Haryana

Rural Sub-total

48.17
50.52
50.00
26.67
50.00
49.83
50.00
50.00
50.00
50.00
50.00

Agriculture labour

0.47
0.28
0.00
1.90
0.20
1.68
0.17
1.00
0.00
0.00
0.00

Casual labour

22.50
22.78
41.00
37.97
25.80
23.15
21.17
23.00
20.13
22.00
21.89

Others

22.08
22.5
29.00
41.14
17.00
21.81
21.67
23.20
21.13
21.50
23.33

Urban Sub-total

13.71
14.65
18.00
12.66
18.80
14.09
12.08
18.80
16.63
13.50
13.50

Agriculture labour

5.24
4.22
0.00
1.27
4.00
4.70
7.00
0.40

All(Rural+Urban)
Casual labour

Chandigarh

35.99
35.58
12.00
5.06
34.20

Urban

31.51
36.33
29.86
31.79
32.00
29.14

31.83
38.19
32.00
30.69
32.00

29
30.04
31.47
28.03
30.50
27.41
34.50
40.00
26.06
27.50
27.50
26.50

30.24
30.19
44.50
41.44
33.10
31.94
28.00
31.00
29.56
31.50
27.67

0.08
0.08
0.21
0.00
0.00
0.00

0.61
0.00
1.00
0.86
0.44

1.15
4.38
2.67
0.30
0.25
0.10
2.00
0.79
0.13
0.50
0.00
2.00

0.56
0.28
0.00
1.01
0.20
1.17
0.33
0.50
0.19
0.00
0.06

Others

AllIndia
NorthernRegion

State/UT

Rural

TableS3.1c:DistributionofHouseholdsbyTheirLevelofOccupation(Insured+Uninsured)(Percentage)

100
100
100
100
100
100

100
100
100
100
100

100
100
100
100
100
100
100
100
100
100
100
100

100
100
100
100
100
100
100
100
100
100
100

Total

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 57

58

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


4.84
6.09
17.59
4.99

0.31
0.99
0.00
0.88
2.13
0.31
1.25
0.00
0.00
0.63
0.00
0.00
0.94
0.44
0.00
0.00
0.18
0.78
1.56
0.00
2.32
0.31
1.25
2.68

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

2.32

3.75

0.93

4.46

5.00

0.00

4.41

10.94

0.00

30.00

7.67

0.00

15.79

7.23

10.63

9.39

30.36

32.50

14.02

25.49

37.69

27.81

30.73

38.04

66.25

37.50

36.22

48.13

41.25

35.66
31.58
4.55
45.23
35.00

30.31
35.43
32.19
20.26
30.79
40.00

0.76

UttarPradesh

Punjab

2.81
8.09
8.22
0.88

2.34

Rajasthan

MadhyaPradesh

HimachalPradesh

Haryana

Delhi

Chandigarh

64.64

62.50

84.74

67.20

44.72

64.53

63.65

55.86
52.63
95.45
46.48
35.00
58.75
40.00
58.93
62.50
28.75
57.32

66.56
55.49
59.59
77.97
57.70
49.06

57.06
54.56
35.00
62.50
65.34
65.55
36.04
59.64
42.34
63.87

Secondary HigherSecondary
andAbove
33.66
34.03
52.50
31.25
30.42
31.09
39.38
32.81
40.16
29.61

1.41
1.94
0.00
0.00
0.50
0.42
6.15
0.00

AllIndia
NorthernRegion

Upto

Insured

7.87
9.47
12.50
6.25
3.74
2.94
18.44
7.55
15.16
5.76

Illiterate

UptoPrimary

LevelofEducation(Rural)

State/UT

TableS3.1d:DistributionofHouseholds byTheirHighest

5.00

2.08
0.00
1.44
0.00
5.00

10.10
0.00
0.00
1.88
5.00
0.00
0.00
5.60
0.00
5.00
7.14
5.03

6.25
2.71
1.85
0.68
6.97
3.75

4.20
6.27
0.00
0.00
4.04
3.33
14.58
6.03
6.25
2.79

Illiterate

Up

11.67
28.43
10.07
1.27
15.00
6.43

21.21
22.10
13.92
23.75
30.00
0.00
32.50
12.09
0.00
10.00
17.14
9.43

10.00
18.91
20.37
8.90
17.91
16.25

17.17
5.00
25.42
14.66
23.13
11.17

16.10
16.05
10.00
6.25

Upto

Uninsured
toPrimary

35.83
42.16
29.50
31.65
35.00
40.00

44.44
45.30
41.14
60.63
45.00
60.00
45.00
40.71
50.00
50.00
34.29
44.03

42.50
45.65
52.78
41.10
36.32
46.25

42.42
36.67
41.25
36.21
39.38
35.75

41.21
38.80
45.00
40.63

50.42
29.41
58.99
67.09
45.00
48.57

24.24
32.60
44.94
13.75
20.00
40.00
22.50
41.59
50.00
35.00
41.43
41.51

41.25
32.72
25.00
49.32
38.81
33.75

36.36
55.00
18.75
43.10
31.25
50.28

38.49
38.88
45.00
53.13

Secondary HigherSecondary
andAbove

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 59


1.00
0.00
1.43
0.00
0.00
0.18
0.00
0.00
0.00
0.23
0.00
0.00
0.61
0.00
0.50
0.61
0.78
0.00
0.00
0.48

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WestRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

Assam

ArunachalPradesh

EastRegion

Uttarakhand

UttarPradesh

Rajasthan

0.47
0.59
1.43
1.95
0.57
0.00
0.48
0.29
0.36
0.71
0.00
0.39
0.00
0.00

Illiterate

AllIndia
NorthRegion
Chandigarh
Delhi
Haryana
HimachalPradesh
MadhyaPradesh
Punjab

State/UT

TableS3.1e:DistributionofHouseholds byTheirHighest

1.90

0.00

0.36

0.98

3.46

1.77

1.00

3.67

0.00

2.86

2.03

8.10

1.43

8.57

4.58
6.43
8.57
10.06
2.86
1.43
7.97
6.00
6.61
6.82
3.94
4.93
3.83
0.00
8.40
9.29
3.43
0.00
0.00
2.50

UptoPrimary

22.86

15.71

16.07

21.48

34.62

24.21

25.62
26.34
47.14
26.62
20.29
21.43
26.87
29.71
30.18
26.25
19.00
26.14
25.88
13.77
25.21
23.21
29.14
5.48
15.07
34.82
32.86
21.43
33.10
24.15
20.00
34.29
28.37
20.60

74.76

69.33
66.64
42.86
61.36
76.29
77.14
64.68
64.00
62.86
66.22
77.06
68.54
70.29
86.23
65.38
67.50
66.00
94.52
84.93
62.50
58.57
77.14
58.81
73.59
77.14
65.71
67.35
78.40
73.52
61.30
76.76
83.57
84.29

Insured
UptoSecondary HigherSecondary
andAbove

LevelofEducation(Urban)

2.07
2.98
6.67
3.03
0.67
1.11
2.51
2.00
2.08
5.20
0.83
1.71
0.00
0.54
5.37
1.67
3.33
0.00
0.00
1.25
0.00
0.00
0.00
1.58
0.00
0.00
1.90
1.66
1.10
0.48
2.13
0.00
0.00
1.48

Illiterate

Up
11.75
14.70
16.67
12.88
12.67
8.89
20.33
12.67
18.33
13.57
6.61
15.94
16.09
4.30
20.47
19.17
11.33
12.60
3.15
23.75
33.33
3.33
22.22
3.15
6.67
6.67
3.81
1.99
3.18
4.31
2.66
1.67
0.00
3.70

Uninsured
toPrimary
Upto
37.63
35.36
40.00
37.12
28.00
37.78
35.10
36.00
34.58
37.92
29.75
45.14
56.32
29.57
39.26
34.17
42.00
43.31
43.31
56.67
46.67
56.67
60.56
36.25
30.00
36.67
41.90
32.89
29.13
44.02
27.66
18.33
6.67
25.93

48.54
46.96
36.67
46.97
58.67
52.22
42.06
49.33
45.00
43.31
62.81
37.21
27.59
65.59
34.90
45.00
43.33
44.09
53.54
18.33
20.00
40.00
17.22
59.02
63.33
56.67
52.38
63.46
66.59
51.20
67.55
80.00
93.33
68.89

Secondary HigherSecondary
andAbove

60

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

0.95

1.29
0.67
1.38
0.53

AllIndia

NorthernRegion

0.22

3.50

0.14

1.42

0.74

0.17

0.70

0.00

0.46

1.60

0.17

1.33

0.00

0.00

0.42

0.00

0.00

0.41

0.33

0.00

0.00

0.38

0.37

1.02

0.34

1.58

0.17

0.67

1.51

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

Haryana

Delhi

Chandigarh

Illiterate

State/UT

TableS3.1f:Distributionof HouseholdsbyTheir

2.10

2.00

0.67

3.08

9.79

3.89

2.84

4.10

2.68

1.33

3.24

9.32

0.67

20.00

5.25

0.00

3.26

5.46

10.00

8.93

0.46

5.96

8.01
10.67
8.94
3.33
2.23
13.55
6.81
11.17
6.25
3.34
6.53

6.26

UptoPrimary

26.39

24.67

14.98

23.58

36.00

25.98

25.45

33.52

51.68

29.33

30.27

39.59

32.00

34.00

40.37

30.34
50.00
27.98
25.70
26.56
33.54
31.34
35.50
28.04
25.04
30.86
28.97
17.17
28.18
32.17
32.62
10.87
12.63

70.00

72.67

84.19

71.76

53.88

69.10

71.34

62.00

45.64

60.35
38.67
61.70
70.44
70.98
49.42
61.72
51.92
64.96
71.45
61.91
65.07
81.91
61.29
57.67
60.59
85.87
87.37
53.96
46.00
67.33
50.68
66.16
69.33

UptoSecondary HigherSecondary
andAbove
29.72
63.07

Insured

HighestLevelofEducation(Rural+Urban)

2.68

2.00

0.00

4.27
4.00
2.44
2.01
2.00
7.35
3.76
3.75
4.24
2.99
2.16
1.03
0.60
6.01
2.50
6.02
0.00
0.00
1.50
2.00
0.00
0.00
3.08
0.00
2.00
4.00
2.83
1.46
0.32
1.83

2.93

Illiterate

Up
13.51
15.23
14.00
11.59
14.46
7.33
22.37
13.53
20.25
12.61
7.96
17.26
18.46
6.33
19.44
18.00
15.26
18.18
9.12
23.75
32.00
2.00
25.38
6.48
4.00
8.00
9.14
4.57
6.32
12.22
5.81
1.51
6.00
4.63

Upto

Uninsured
toPrimary

36.71
42.00
37.80
33.73
37.33
37.56
36.09
36.50
37.05
34.83
45.37
54.36
34.64
38.08
39.00
42.97
44.48
42.11
58.25
46.00
58.00
55.77
37.91
38.00
42.00
38.86
36.74
31.61
43.41
28.44
23.62
18.00
30.73

43.80
40.00
48.17
49.80
53.33
32.72
46.62
39.50
46.09
54.23
35.22
26.15
58.43
36.47
40.50
35.74
37.34
48.77
16.50
20.00
40.00
18.85
52.53
58.00
48.00
48.00
55.87
60.60
44.05
63.91
74.87
74.00
61.95

Secondary HigherSecondary
andAbove
39.08
44.48

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 61

96.62
75.00
79.53
98.25
99.16
95.72
95.31
98.59
96.25
98.61
95.05
72.60

96.68

99.37

96.25

94.00

84.21

76.19

99.06

81.25

98.75

99.06

98.24

96.25

96.25

98.57

98.44

87.24

88.94

92.34

95.64

60.00

80.00

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

ArunachalPradesh

EasternRegion

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

54.26

94.74

AllIndia

NorthernRegion
Chandigarh
Delhi
Haryana
HimachalPradesh

40.54

51.25

58.26

36.54

69.85

48.85

24.34

50.89

83.75

75.00

41.73

65.20

7.50

67.50

63.96
93.75
100.00
62.25
66.67
45.63
85.68
54.84
59.06
70.74
49.24
31.85
61.28
53.99
35.00
61.25
26.32
9.52
39.38

Livinginpucca
house

97.86

97.50

99.38

98.22

98.99

98.44

97.34

84.20
93.75
99.21
98.75
99.58
79.38
99.48
82.60
95.94
73.00
84.98
99.66
94.93
64.46
99.06
82.65
94.74
100.00
85.31
100.00
97.50
87.50
98.53
100.00
100.00
99.46

88.59

Havingelectricity

InsuredHouseholds

DwellingUnitandAvailabilityofElectricity

Livinginown
house

State/UT

TableS3.2a:Distributionof HouseholdsbyTypeof

92.86

67.62
96.25
83.46
85.79
72.15
72.89
73.18
77.66
57.19
51.70
72.51
84.54
81.46
64.63
55.63
81.16
84.21
100.00
79.81
67.50
70.00
59.06
64.07
66.25
70.00
62.86
64.12
90.94
93.97
82.53
97.51
95.00

72.64

Livinginnuclear
family

Connection(Rural)

95.19
75.00
84.38
92.93
95.00
90.83
98.28
99.38
97.50
97.49
94.11
86.11
91.78
97.98
96.25
92.78
95.58
88.67
98.75
85.00
95.00
98.73
96.46
90.00
100.00
97.14
96.23
81.67
84.31
84.89
92.41
75.00
71.43

92.89

Livinginown
house

Uninsured

46.99
75.00
100.00
50.51
25.00
27.08
72.41
40.00
48.75
51.26
19.12
11.11
33.56
31.00
11.25
34.69
8.84
3.82
9.38
25.00
5.00
37.50
30.09
65.00
70.00
37.14
14.47
39.17
57.84
21.58
55.70
45.00
32.86

33.28

Livinginpucca
house

Households

72.77
80.00
100.00
95.96
98.31
67.92
100.00
68.13
90.00
51.96
75.12
84.26
78.77
48.24
93.75
72.45
81.22
98.73
58.13
100.00
95.00
70.00
95.87
100.00
100.00
97.14
93.71
98.33
99.02
97.84
98.73
100.00
97.86

79.89

Havingelectricity

73.05
80
84.38
92.93
86.67
71.25
74.14
81.88
70
61.45
80.74
84.26
84.93
68.18
65
85.71
88.4
82.67
87.5
80
85
73.75
73.45
85
75
73.57
71.7
91.88
88.24
91.37
93.67
90
94.29

78.85

Livinginnuclear
family

62

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


54.56
94.29

74.29
82.86

93.71

97.62

85.14

83.14

86.76

78.85

90.87

80.52

53.35

89.35

91.98

81.72

85.34

73.97

93.15

80.36

15.71

97.14

75.48

88.04

98.57

64.29

94.29

84.98

74.18

65.38

74.61

95.71

78.57

70.63

Delhi

Haryana

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

Chandigarh

61.43

78.57

84.29

63.41

69.45

67.76

66.81

79.8

72.84

85.48

35.71

6.85

49.32

72.86

56.07

73.5

79.85

56.23

67.09

88.4

75.57
86.77
80
95.11
90.57
87.62
75.51
89.08
91.96
87.1

82.9
87.25
70
80.84

NorthernRegion

AllIndia

Livinginpucca
house

97.62

98.57

95.71

98.83

92.05

97.14

92.11

87.5

93.08

91.32
98.57

68.96
97.93

66.67
99

74.29

99.8

61.43

75.84
69.53
85.71
85.95
90.57
70.48
65.67
83.43
78.93
65.23
54.13
77.77
84.35
81.36
77.94
63.57
75.14
83.56
91.78
86.61
75.71
72.86
66.67
68

Livinginnuclear
family

Connection(Urban)

100

100

99.4

98.1

100

98.57

96.42

100

100

96.64
95.76
98.57
99.35
100
99.52
96.67
99.43
98.21
96.77
90
95.87
99.68
97.82
88.52
99.29
95.39

Having
electricity

InsuredHouseholds

DwellingUnitandAvailabilityofElectricity

Livinginown
house

State/UT

TableS3.2b:Distributionof HouseholdsbyTypeof

63.33

73.33

88.33

64.36

79.45
84.04
63.33
68.94
90
94.44
86.35
77.33
85.42
73.55
87.57
78.97
59.3
87.57
87.21
80
83.67
80.31
65.35
87.08
10
90
68.89
84.59
96.67
73.33
91.43
79.73
66.59
59.33

Livinginown
house

Uninsured

56.47
74.74
80
91.67
78.67
64.44
59.61
84.67
83.33
79.34
73.37
32.33
9.3
43.24
44.11
35.83
53.06
7.09
4.72
14.17
86.67
16.67
48.6
60.77
90
90
63.81
52.82
59.36
56.94
61.17
78.33
66.67
50.74

Livinginpucca
house
91.1
89.84
100
100
98.67
100
88.58
100
97.92
95.87
75.7
86.29
96.47
85.41
73.4
97.5
83.78
88.19
100
77.92
100
100
93.89
98.95
100
100
99.05
98.67
97.67
99.52
100
93.28
96.67
96.67

Having
electricity

Households

81.34
75.75
80
85.61
91.33
84.44
71.31
84
84.17
76.03
64.13
83.85
86.05
87.03
83.5
78.33
77.85
94.49
90.24
92.5
76.67
70
68.89
75.31
63.33
70
72.86
78.74
93.15
95.22
89.89
90
86.67
95.93

Livinginnuclear
family

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 63

88.94
92.13
72.67
80.46
96.14
98.43
90.78
89.51
93.08
88.15
95.00
87.89
62.64

AllIndia
NorthRegion
Chandigarh
Delhi
Haryana
HimachalPradesh

93.18

95.90

89.48

89.97

76.09

89.36

90.33

50.67

98.00

85.68

93.20

97.33

81.33

96.57

91.42

80.60

75.93

83.88

95.67

68.67

75.04

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WestRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

ArunachalPradesh

EastRegion

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

Livinginown
house

State/UT

TableS3.2c:Distributionof HouseholdsbyTypeof

51.60

64.00

70.38

49.35

69.63

58.46

46.49

64.38

83.33

74.67

57.10

76.73

20.67

80.00

46.46

64.71
74.90
87.33
96.54
75.47
76.51
59.58
87.30
72.17
72.12
78.98
58.04
44.46
70.14
63.15
44.83
66.67
44.57
7.45

Livinginpucca
house

97.73

98.00

97.67

98.51

98.76

98.18

98.21

99.62

92.54
89.74
96.00
99.31
99.33
99.55
87.45
99.45
89.90
96.33
80.93
90.35
99.67
96.31
75.78
99.17
88.63
98.91
100.00
90.49
99.33
98.67
93.51
98.96
100.00
100.00

Having
electricity

InsuredHouseholds

DwellingUnitandAvailabilityofElectricity

92.43

74.21
68.54
91.33
85.22
88.02
71.36
69.52
78.07
78.25
60.93
52.83
75.10
84.44
81.41
70.89
59.33
78.36
83.70
93.68
82.99
71.33
71.33
63.38
66.01
64.00
72.00
64.63
66.64
91.13
93.48
84.90
95.00
96.00

Livinginnuclear
family
84.87
88.41
68.00
71.95
91.16
94.67
88.15
86.47
91.00
83.08
91.53
85.65
74.23
89.43
91.52
86.50
87.30
89.29
77.98
91.75
40.00
92.00
77.99
89.01
94.00
84.00
93.71
85.43
72.17
67.52
73.09
89.95
74.00
66.10

Livinginown
house

Connection(Rural+Urban)

47.10
63.87
78.00
93.29
67.47
48.67
46.58
79.32
66.00
67.16
64.54
26.47
10.31
38.97
38.83
26.00
45.71
8.12
4.23
12.25
62.00
12.00
45.17
49.34
80.00
82.00
53.14
39.57
51.89
57.23
44.34
69.35
58.00
44.63

Livinginpucca
house

Uninsured

86.57
83.16
92.00
100.00
97.59
99.33
80.30
100.00
86.00
93.53
66.22
81.33
89.64
82.48
63.31
96.00
79.27
84.09
99.30
70.00
100.00
98.00
86.54
97.80
100.00
100.00
98.29
96.96
97.92
99.36
99.08
95.45
98.00
97.07

Having
electricity

Households

80.34
74.69
80.00
85.37
91.97
85.33
71.29
79.70
83.25
73.63
63.06
82.48
85.05
86.10
77.37
73.00
80.97
90.91
86.08
90.50
78.00
76.00
70.38
74.62
72.00
72.00
73.14
76.30
92.68
92.93
90.52
91.46
88.00
95.37

Livinginnuclear
family

64

ofHouseholdsb
y

lRura

RationCard(Insured)(Percentage)

5.460.000.4253.13

0.000.0011.7552.32

0.470.009.7253.33
5.6353.351.880.00

2.460.2619.7350.76

1.031.0327.1548.26

1.890.2512.7453.23

1.560.0026.5653.33

0.000.0078.9520.65

0.000.000.0023.16

3.750.000.0053.33
2.190.000.3143.24
50.591.180.002.94

1.250.0053.336.25
0.890.002.8653.33

1.410.475.9949.19
0.751.2612.5644.77

73.1121.01

558.4426.3

77.8110.44

270.6919.1

065.0027.5

969.5415.8

347.0130.5

932.3038.4

872.2514.9

551.0734.0

627.8144.0

231.7416.1

0.0021.0
5

95.454.5
5

831.4140.7

053.7540.0

078.7517.5

573.7523.7

178.4717.4

88.758.7
5

082.5010.0

980.3615.8

575.0420.7

832.0560.0

752.2633.1

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

0.000.000.0053.33
1.790.000.5447.06

0.00100

6.7990.8
9

Pondicherry

TamilNadu

9.1152.284.290.18

Kerala

0.000.001.2553.41

628.5757.8

65.1133.64

Karnataka

47.841.560.002.65

53.330.000.002.50

7.62

5.71

52.54

39.02

36.25

29.03

83.40

93.46

84.29

88.57

87.42

86.67

94.29

91.43

29.46

100

1.37

35.47

86.35

88.57

26.09

46.67

28.72

53.46

10.30

5.52

2.86

10.00

8.13

12.62

5.71

4.29

APL

6.2553.330.000.00

1.880.1625.7853.33

6.050.0046.1053.40

8.8152.303.300.66

6.667.7753.420.14

3.230.3111.6753.30

0.750.504.2453.40

85.049.4
8

APL

Haryana

BPL
0.000.0018.9029.36

Antyodaya
1.250.0043.7553.33

Annapurna

77.953.1
5

No card

526.2528.7

Rural Sub-total

Delhi

21.68
13.98
31.43
8.47
8.86
15.58
27.26
7.45
9.82
5.38
12.22
17.90
21.22
5.32
24.35
41.43
14.83
4.11
0.00
18.39

5.71

5.71

0.000.00
0.320.00

20.65

11.76

33.20

15.98
9.49
48.57
15.64
1.71
0.50
9.29
23.21
11.96
8.24
4.92
28.88
41.48
16.46
16.57
42.86
48.26
94.52
0.00
50.54
4.29
0.00
0.00
4.29
0.00
11.43
1.02
6.29
16.19

0.720.00

2.550.00

0.411.43

0.960.35

0.000.00

0.000.00

1.430.00

1.430.00

0.150.00

0.710.00

0.000.00

0.000.00

0.710.89

0.000.00

0.000.00

0.001.45

1.070.00

0.860.43

4.050.25

0.000.32

0.970.46

2.060.08

1.430.00

0.180.00

0.290.00

1.430.00

3.520.00

0.000.00

3.260.00

0.000.00

1.450.02

1.050.21

Annapurna

Chandigarh

BPL

61.08
75.06
20.00
72.64
89.43
80.40
62.02
69.05
78.04
84.95
80.71
51.79
36.98
73.92
57.78
14.64

No card

3.330.159.2953.76

52.94

49.02
46.24
46.67
70.64
46.60
46.88
46.70
47.68
46.67
46.65
46.58
49.24
51.74
47.70
46.77
46.67
46.60
79.35
76.84
46.67
46.67
46.67
56.76
49.41
46.67
46.67
46.67
52.16
50.81
55.23
47.72
46.59
46.67

Urban Sub-total

2.4811.1250.980.22

59.05
71.78
23.33
74.19
87.08
76.43
60.11
73.63
74.12
74.29
74.75
49.36
34.72
73.03
54.20
21.67
33.47
1.09
98.95
30.50
71.33
86.00
81.08
82.89
88.67
83.33
86.46
79.40
30.52
43.42
33.55
59.30
2.67
7.23

APL

668.7718.4

25.45
16.31
30.00
6.91
9.19
18.54
26.78
9.02
14.77
17.20
14.18
24.34
29.57
10.48
29.52
42.83
15.52
7.61
1.05
30.33
23.33
12.00
17.43
12.83
9.33
6.67
11.06
15.30
56.72
30.71
52.52
30.15
94.67
88.49

BPL

57.1129.07

All
(Rural+Urban)

0.170.25

0.000.00

0.340.00

3.460.09

0.561.35

1.180.41

0.750.00

0.480.00

1.330.00

0.670.00

0.670.00

1.350.00

2.000.00

0.000.00

1.330.50

0.000.00

0.000.00

3.240.67

1.330.00

1.410.34

3.650.47

0.500.66

1.730.36

4.520.11

1.670.00

0.330.00

0.140.00

2.390.17

4.580.00

0.400.27

2.300.00

0.670.00

2.430.09

1.780.22

Annapurna

AllIndia

Urban

13.50
9.38
46.00
16.59
3.06
0.46
10.56
17.21
10.77
6.84
6.44
24.22
34.55
12.37
14.53
34.17
47.10
91.30
0.00
37.33
5.33
0.00
0.14
3.61
1.33
8.67
2.00
4.55
11.17
23.96
10.37
10.22
2.67
3.87

No card

NorthernRegion

State/UT

TableS3.3a:Distribution

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Total

Antyodaya

Antyodaya

BPL

APL
46.8450.630.000.002.5339.70

19.4266.914.320.009.3542.51

25.4957.840.004.9011.7632.80

21.2568.961.461.047.2937.01

62.2629.561.8934.570.006.29

62.1435.000.000.002.8640.00

80.0015.005.000.000.0040.00

80.0015.000.000.005.0040.00

64.3130.091.180.004.4237.25

58.7530.7733.755.000.002.50

50.0040.0010.000.000.0040.00

30.0050.005.000.0015.0040.00

8.1375.007.501.258.1340.00

78.487.5913.920.000.0055.44

1.1014.360.000.0084.5358.77

24.4929.597.140.0038.7839.76

18.7560.005.001.2515.0040.00

33.6749.253.020.0014.0740.28

37.6743.1510.961.376.8543.98

26.8557.410.931.8512.9655.38

31.3640.246.000.5621.8444.31

52.2322.3516.760.008.6639.80

48.7542.503.750.005.0039.91

57.5028.130.000.0014.3840.00

56.0333.620.860.009.4843.61

39.5838.758.330.4212.9240.07

48.3338.3313.330.000.0040.00

55.5634.341.010.009.0939.76

7.8685.710.710.005.7134.15

Antyodaya

TamilNadu

Annapurna
5.0095.000.000.000.0040.00

No card

Pondicherry

Kerala

Karnataka

AndhraPradesh

SouthernRegion

Maharashtra

Gujarat

Goa

Daman&Diu

WesternRegion

WestBengal

Tripura

Sikkim

Orissa

Mizoram

Meghalaya

Jharkhand

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EasternRegion

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

Haryana

Rural Sub-total
68.750.0012.500.0018.7519.51

APL

15.0035.000.000.0050.0040.00

7.43

0.00

51.26

31.91

29.67

24.91

69.77

80.48

BPL

Delhi

84.01

90.00

23.53

46.81

36.36

Annapurna
0.740.37

0.000.00

0.000.00

1.060.00

0.001.91

0.490.61

0.000.00

0.000.48

0.000.00

0.000.00

0.000.18

2.220.00

3.330.00

0.000.00

1.251.25

0.000.00

0.000.00

0.682.03

2.500.00

3.020.34

3.301.65

3.530.00

1.910.64

6.510.19

1.650.00

0.420.00

0.670.00

2.230.00

8.050.00

1.330.00

1.520.00

0.000.00

3.210.06

1.930.36

17.88
12.73
50.00
20.45
4.00
0.00
9.47
27.33
11.67
19.01
10.41
27.57
18.82
26.92
11.41
32.50
45.27
96.85
0.00
38.75
10.00
0.00
4.44
5.43
3.33
6.67
3.81
6.64
19.39
32.06
20.21
25.21
10.00
7.43

No card

31.03
23.02
33.33
15.15
24.00
36.78
43.18
16.00
18.33
9.09
15.61
32.67
27.06
23.63
50.67
55.00
24.32
2.36
0.79
45.42
30.00
20.00
36.11
18.21
3.33
0.00
15.24
23.59
54.60

59.59
59.19
60.00
80.49
60.24
60.00
59.93
56.39
60.00
60.09
60.20
55.69
44.62
56.02
59.72
60.00
60.24
41.23
44.56
60.00
60.00
60.00
69.23
62.75
60.00
60.00
60.00
65.43
62.99
67.20
57.49
60.30
60.00
65.85

Urban Sub-total

48.80
60.99
16.67
62.88
70.67
55.17
45.13
56.00
69.58
70.25
67.29
37.20
50.59
44.51
34.56
10.00
27.70
0.79
99.21
13.33
60.00
76.67
57.22
76.18
93.33
93.33

45.31
56.83
16.00
64.02
64.66
52.38
42.90
56.02
64.75
61.69
61.27
34.61
37.31
41.46
34.21
13.50
26.42
0.97
87.72
11.25
48.00
66.00
57.69
71.76
88.00
88.00
73.14
67.17
23.55
28.30
26.61
49.49
2.00
7.58

APL

50.3930.827.980.0910.7340.81

34.68
26.08
34.00
14.63
28.11
37.41
41.40
23.68
22.25
22.39
18.30
36.03
44.04
32.32
50.10
57.00
26.42
9.42
4.56
57.25
38.00
28.00
35.38
22.64
8.00
6.00
23.14
25.65
59.92
43.41
55.35
34.34
92.00
84.60

BPL

40.1740.045.530.4013.8540.41

Urban
All
)(Rural+Urban

0.730.24

0.000.00

0.000.00

2.450.00

0.002.89

0.850.77

0.650.00

0.000.29

2.000.00

0.000.00

0.440.11

3.080.00

6.000.00

2.000.00

1.253.75

7.720.00

0.000.00

3.251.22

3.500.50

3.020.20

6.711.52

2.071.04

3.730.60

10.600.11

2.490.00

0.250.00

0.750.00

4.670.17

10.200.00

1.200.00

1.220.00

0.000.00

5.080.07

3.390.38

Annapurna

Chandigarh

lRura

HouseholdsbyRationCard(Uninsured)(Percentage)

16.25
11.94
50.00
20.12
6.02
0.00
10.85
19.55
12.75
13.43
9.71
25.03
15.54
17.99
12.47
25.50
42.68
89.61
0.00
26.50
12.00
0.00
3.85
5.05
4.00
4.00
3.43
6.52
14.90
25.40
15.60
16.16
6.00
6.85

No card

AllIndia
NorthernRegion

State/UT

TableS3.3b:Distributionof

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Total

Antyodaya

Antyodaya

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 65

66

ofHouseholdsb
y

Rural

RationCard(Insure
d

44.6550.0033.13
84.0050.001.00
0.0047.3799.50
22.2550.0024.63

3.0050.0090.00
5.0050.0087.00

0.800.40
7.050.00
4.250.33
0.200.00
0.380.00
2.250.00
8.670.11
3.410.34
1.001.25
5.170.83
2.120.20
2.250.25
6.260.00
0.000.00
012.220.0

3.000.38
1.000.00
5.000.00
2.750.00
1.180.00
0.000.00
2.000.00
0.710.00
1.630.00
1.420.58
0.602.00
4.290.14
0.000.00

079.2014.4

068.1224.5

354.6728.8

372.7515.8

368.0520.9

061.7530.5

866.0917.1

342.8233.1

130.8343.6

363.8321.8

047.5837.1

526.0047.2

930.3018.7

1.0015.0
0

80.567.2
2

326.7547.6

049.0042.0

073.0022.0

570.7525.7

475.6519.9

087.0010.0

082.0011.0

76.7119.71

072.5022.5

629.8961.8

046.8038.2

626.7559.6

061.5037.0

1.0099.0
0

7.0089.8
6

Haryana

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EastRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WestRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

APL
0.000.00

BPL
1.000.00

Antyodaya

76.105.0
3

Annapurna

024.0030.0

No card

Delhi

Rural Sub-total

Chandigarh

APL

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


0.004.0050.00
2.5743.757.56

0.000.00
0.140.43

1.5050.0052.15

9.1650.0037.11

12.4041.6734.29

6.2546.1527.83

3.3844.4479.30

2.8650.0089.56

3.2447.2284.04

0.7540.0077.83

0.0050.0089.00

8.0050.0082.00

24.2550.0013.25

13.0050.0050.81

8.3350.0064.64

23.3150.0039.90

20.3048.8547.09

7.9550.0076.70

5.5050.0080.50

10.6550.0075.50

11.2250.0065.13

11.9250.0056.96

0.3449.8372.73

5.2050.0083.80

18.8726.6769.70

45.0050.0019.00

85.65

89.00

25.32

46.70

31.00

53.80

14.30

8.44

2.00

8.00

11.16

19.67

10.00

12.00

26.50

24.54
16.69
32.00
10.48
13.40
22.03
32.03
10.02
12.38
6.50
13.24
22.67
22.47
11.09
32.26
45.50
17.68
3.00
0.50

BPL

11.7348.1757.33

0.440.11

0.000.00

0.510.00

2.150.00

0.291.57

0.820.43

0.000.00

0.000.14

1.000.00

1.000.00

0.110.05

1.170.00

1.000.00

0.000.00

0.881.00

0.000.00

0.000.00

0.201.63

1.500.00

1.510.40

3.810.69

0.760.25

1.280.51

3.390.11

1.500.00

0.250.00

0.400.00

1.670.00

4.900.00

0.400.00

2.730.00

0.000.00

1.980.03

1.320.26

Annapurna

9.5850.5270.84

6.23

7.00

22.03

14.04

32.86

16.56
10.46
49.00
17.08
2.40
0.35
9.34
24.45
11.88
11.50
6.56
28.45
36.62
19.76
15.02
39.75
47.36
96.00
0.00
47.00
6.00
0.00
1.33
4.63
1.00
10.00
1.86
6.40
17.12

No card

4.280.14

56.25

50.00

51.83
49.48
50.00
73.33
50.00
50.17
50.00
50.00
50.00
50.00
50.00
51.15
50.00
50.00
50.00
50.00
50.00
50.00
52.63
50.00
50.00
50.00
60.00
52.78
50.00
50.00
50.00
55.56
53.85
58.33
50.00
50.00

Urban Sub-total

665.0420.9

55.40
68.01
21.50
71.40
81.50
70.38
55.81
68.94
71.78
71.13
71.39
45.00
35.35
64.23
49.19
19.63
31.71
1.00
90.53
25.69
65.50
81.00
75.00
80.08
88.50
84.50
83.13
76.28
28.78
39.50
31.93
56.86
2.50
7.32

APL

153.3331.5

27.90
18.78
31.00
9.03
13.90
23.29
30.43
12.93
16.65
18.50
15.21
27.80
33.08
16.57
34.68
46.38
18.24
9.00
3.68
37.06
27.00
16.00
22.10
15.31
9.00
6.50
14.08
17.94
57.52
34.00
53.19
31.19
94.00
87.49

BPL

AllIndia

Urban
All
)(Rural+Urban

0.310.25

0.000.00

0.250.00

3.220.07

0.421.75

1.100.50

0.720.00

0.360.07

1.500.00

0.500.00

0.610.03

1.800.00

3.000.00

0.500.00

1.940.69

5.790.00

0.000.00

3.240.81

1.880.13

1.810.30

4.500.76

0.880.75

2.320.43

6.030.11

1.880.00

0.310.00

0.300.00

2.960.17

5.990.00

0.600.20

2.010.00

0.500.00

3.100.08

2.210.26

Annapurna

3.160.26

+Uninsured)(Percentage)

14.23
10.03
47.00
17.56
3.80
0.34
10.63
17.84
11.26
8.50
7.26
24.46
29.94
13.93
14.01
32.00
46.00
90.00
0.00
34.63
7.00
0.00
1.10
3.97
2.00
7.50
2.36
5.06
12.10
24.33
11.60
11.70
3.50
4.63

No card

NorthRegion

State/UT

TableS3.3c:Distribution

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

Total

Antyodaya

Antyodaya

ofHousehold
s
byMajorSourceof

lRura

Information

46.640.9
44.612.5

47.40.0
40.90.0

57.57.5
86.30.0

0.60.257.0
2.64.213.5

0.50.059.4
1.20.050.1

0.30.037.8
3.10.834.6
1.72.150.3
4.60.435.5
3.50.816.6

1.90.340.6
3.22.211.2
15.80.042.1

0.00.00.0
4.10.532.5
1.30.062.5
1.30.038.8
0.30.085.0
1.20.920.7

1.38.830.0
0.00.08.8
1.30.421.1
1.40.520.7
7.42.712.3
20.92.535.2
7.51.814.6

2.58.10.9
7.52.58.8
0.70.70.9

27.68.4

91.449.2

45.824.5

48.736.5

23.42.5

67.031.8

58.216.1

74.948.0

50.736.0

81.627.2

71.829.9

89.573.7

100.059.1

72.322.7

98.836.3

87.560.0

56.625.6

75.042.1

71.351.3

100.038.8

76.446.1

71.137.9

68.832.2

43.028.4

65.854.5

77.943.3

56.315.0

86.88.6

4.4Rajasthan

UttarPradesh23.6

EastRegion28.8

ArunachalPradesh42.5

Assam26.4

Bihar49.7

Chhattisgarh9.4

Jharkhand34.2

Meghalaya5.3

Mizoram63.6

Orissa16.9

Sikkim1.3

Tripura43.8

WestBengal6.6

WestRegion15.4

Daman&Diu27.5

Goa1.3

Gujarat12.7

Maharashtra17.9

SouthRegion19.9

AndhraPradesh8.3

Karnataka31.4

Kerala45.8

Pondicherry0.0

TamilNadu4.6

Uttarakhand22.5

18.24.8
0.20.2

0.00.0

1.20.0

25.55.0
65.010.0

0.20.2

59.55.5

15.816.1

3.63.4

40.77.2
53.314.3

1.78.6

2.018.0

0.035.0

0.08.8

1.614.0

67.47.6

72.53.2

70.05.4

0.30.0

73.80.9

0.01.3

0.813.0

0.00.0

0.00.0

1.50.7

6.93.8

2.63.1

0.94.4

8.931.5

2.56.9

1.37.8

0.13.8

0.614.8

1.38.1

0.66.9

0.85.9

3.026.4

0.057.8

0.05.0

0.01.3

(FPS)

32.51.3

62.515.0

69.80.5

18.715.2

60.031.6

31.417.3

23.822.9

43.52.4

39.15.6

58.48.8

49.223.2

64.233.2

11.863.4

39.70.7

5.50.8

13.80.0

0.00.50.03.0

0.00.00.030.
0

0.00.00.017.1

0.21.40.032.
0

18.60.30.012.
8

3.90.60.015.
9

0.810.30.015.
5

0.40.50.04.9

1.30.01.30.0

0.022.50.025.
7

0.66.40.111.3

0.00.00.05.7

7.56.32.55.7

0.00.00.05.7

0.80.85.01.9

0.00.00.082.
2

0.00.00.01.4

0.50.71.520.
3

1.60.60.37.1

0.91.90.818.
5

1.10.030.25.
9

15.115.80.044.
1

3.02.40.618.
2

3.80.01.32.2

0.80.00.28.9

1.71.41.110.
7

0.80.80.028.
3

8.10.10.20.8

7.60.40.48.6

0.00.00.05.4

0.01.60.034.
7

0.00.00.040.
0

46.4

91.2

60.1

85.7

95.9

100.0

51.4
56.5

81.0
81.2

34.1

73.0

52.9
10.8

91.3

29.3

64.6
97.1

51.2

59.0

46.2

59.7

79.7
65.6

55.9

38.6
83.1

98.6

47.1

62.9

97.1

65.7

50.0

98.6

42.0

86.3

95.9
80.9

51.1

51.4

82.9

95.4

45.0

39.3

75.7
76.5

50.3

15.8

83.0

64.5

51.8

57.7

87.7
74.8

38.0

30.8

84.8

81.1

74.9

94.3

64.3

50.0

97.1
98.0

47.1

80.8

1.1

5.7

6.8

5.9

14.5

6.6

7.4

6.9

0.0

7.1

6.8

3.1

7.1

2.9

5.5

0.0

16.4

8.6

5.4

7.4

7.5

2.6

6.0

0.4

2.1

3.0

7.7

2.1

13.8

8.6

2.6

1.4

3.7

5.3

2.7

17.1

4.3

3.1

6.1

4.4

4.6

0.6

0.0

8.6

3.1

2.4

2.9

2.9

1.8

0.0

15.1

2.9

3.2

2.8

3.4

1.6

2.8

0.4

0.6

1.3

10.3

1.3

9.5

7.1

4.5

4.3

3.0

3.2

1.1

0.0

2.1

12.5

29.7

11.2

9.6

12.4

12.9

14.3

11.1

57.6

17.1

55.7

25.7

0.0

5.5

25.4

41.4

16.5

25.6

40.6

29.9

38.4

35.1

35.5

24.0

52.1

29.0

6.6

8.8

1.4

32.7

25.3

11.9

22.9

28.6

56.3

51.9

36.0

58.8

61.6

85.7

68.6

61.8

59.8

30.0

61.4

72.5

1.4

67.1

30.6

54.6

16.8

22.9

31.9

40.4

43.0

36.2

45.4

49.1

48.3

14.3

40.0

9.4

34.3

38.6

41.5

0.4

0.5

0.6

0.0

0.0

1.1

1.4

0.3

1.4

12.9

2.1

2.9

3.2

0.1

0.2

0.0

0.0

0.2

0.0

0.0

0.0

0.4

0.0

1.4

5.7

0.0

0.7

1.9

1.9

1.3

0.0

0.3

0.5

10.0

Relative/Friends/

Punjab27.1

Madhy aPradesh11.5

1.32.513.9

Television

89.143.7

Newspaper

HimachalPradesh21.4

Magazines
9.02.29.7

Internet

98.060.8

people

Haryana8.2

Bazaar/Local
3.13.117.2

Neighbours

88.332.0

Relative/Friends/

Delhi5.5

Panchayat

0.01.31.3

gs
Banners/Hoardin
Fair price shop

100.048.8

Radio/Transistor

Chandigarh68.8

Television
46.9

Newspaper

80.1

Magazines

2.90.30.410.
8

Internet

1.70.314.02.
8

people

0.810.2

Bazaar/Local

1.98.5

(FPS)

45.718.1

Fair price shop

47.413.0

Neighbours

1.80.841.7

0.3

0.0

2.5

0.6

6.1

2.1

0.4

0.2

0.0

0.0

0.3

0.2

1.4

0.0

0.2

0.0

1.4

1.7

1.4

0.6

0.5

2.9

0.9

0.4

0.1

0.2

13.4

0.1

1.4

0.6

0.0

0.0

1.3

1.2

Panchayat

3.11.132.0

nUrba

0.6

0.0

0.0

0.6

24.4

6.4

13.7

21.6

44.3

11.4

18.1

9.0

0.0

1.4

15.5

0.0

1.4

3.1

9.3

1.0

12.3

25.2

9.1

16.8

4.0

17.5

22.6

14.3

20.0

29.1

39.6

14.3

15.9

12.3

gs

54.130.2

(Insured)
(Percentage)

Banners/Hoardin

63.032.5

Households

0.0

0.0

0.0

0.0

7.1

1.8

0.0

0.0

0.0

0.0

0.0

0.0

8.6

0.0

0.7

0.0

0.0

0.0

0.7

0.1

0.0

3.2

0.7

0.7

0.0

0.2

2.3

0.2

0.0

0.0

0.0

0.0

0.3

0.7

knowledge hub
Rural

AllIndia21.1

to

0.0

0.0

0.0

0.4

0.4

0.2

14.3

3.1

0.0

30.0

10.2

0.0

12.9

0.0

0.0

0.0

0.0

0.6

0.4

0.3

2.4

21.4

2.7

0.0

0.0

1.4

0.9

0.4

0.5

0.6

2.3

1.4

0.6

2.4

Others

NorthRegion17.4

State/UT

TableS3.4a:Distribution

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.2

0.0

0.0

0.3

0.0

0.3

0.0

0.0

0.1

0.4

0.0

0.0

0.0

0.1

0.0

0.0

0.0

0.0

0.0

0.1

None

None

Others

Rural knowledge
hub

Radio/Transistor

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 67

TamilNadu

Pondicherry

Kerala

Karnataka

AndhraPradesh

SouthRegion

Maharashtra

Gujarat

Goa

Daman&Diu

WestRegion

WestBengal

Tripura

Sikkim

Orissa

Mizoram

Meghalaya

Jharkhand

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EastRegion

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

Transistor
65.3
60.9
42.6
74.9
67.3
80.1
62.8
88.0
77.0
94.6
100.0
76.3
98.7
92.0
70.4
78.1
68.7
99.3
79.5
75.6
70.9
55.5
62.5
71.7
75.3
89.2

27.7
7.3

16.8

13.0

23.6

43.3

28.2
35.1

8.3

27.7

2.2

77.9

11.3

3.3
26.0

6.1

13.3

26.7

0.7

9.0

16.6

17.9
10.8

31.7

32.4

14.0

3.8

6.5

15.4

6.9

26.1

Television

Delhi

Newspaper

Haryana

9.7

32.7

36.8

52.9

33.2
38.2

49.3

50.7

38.7

49.3

49.2

40.3

42.7
61.3

31.7

87.4

83.7

39.8

38.5

53.8
40.2

28.1

Magazines

Chandigarh

5.7

0.9

6.7

4.5

6.7

7.0
17.3

4.6

3.9

0.0

4.0

4.0

1.9

2.0
4.0

4.8

0.0

16.3

people
Local
Bazaar/
Internet
1.8

9.3

6.3

2.4

3.6
4.5

2.6

0.5

0.0

8.7

2.0

1.4

1.3
1.3

2.1
1.8
2.7
4.1
4.5
5.8
0.7
7.1
0.6
0.3
0.2
1.8
1.8
1.8
1.7
1.7
2.5
12.0
0.0
1.1

1.0

4.7

1.5

13.6

11.8
32.2

14.9

17.0

10.7

22.7

28.7
37.4
1.3
11.2
8.3
21.0
54.7
18.5
48.3
43.1
38.1
32.3
45.3
30.8
16.6
41.0
17.8
13.0
0.0
29.3
59.3
28.7
69.5
15.9

14.9

45.3

27.0

58.0

38.3
52.5

44.5
42.3
23.3
8.3
39.8
12.9
56.7
49.2
52.3
37.7
44.9
42.6
37.5
23.4
24.6
57.5
24.2
63.0
10.5
71.1
62.0
31.3
65.8
65.9
62.7
86.0
67.4
62.9

Friends/
Relative/
shop (FPS)

4.2
2.7
0.7
2.8
8.8
7.1
1.3
5.0
1.7
1.7
0.3
4.5
2.1
6.0
5.3
3.5

2.4

6.0

7.3
10.0
0.0
0.2
0.7
33.9
17.9
16.9
4.9
3.1
21.9
7.0
2.1
12.9
9.5
16.8
10.8
1.1
0.0
0.4
8.0
0.7
0.4
2.8
4.0
0.0
1.8
3.7
5.2
8.0
3.9
8.7

Neighbours

39.5
38.3
49.3
42.2
62.5
62.9
18.9
43.9
40.0
43.6
8.7
41.0

1.5
1.0
0.0
0.0
1.9
1.1
0.4
7.1
0.4
0.1
0.8
1.7
5.8
0.7
1.7
4.3
1.6
1.1
0.0
0.5
0.0
0.7
0.3
1.0
0.0
0.0
1.1
1.0
2.8
10.5
0.4
1.8
0.0
0.3

Banners/
Panchayat

71.4
66.9
98.7
90.4
98.0
91.5
49.7
86.5

10.4
12.9
9.3
45.0
27.7
12.5
10.3
15.0
16.1
3.9
12.0
8.0
28.3
8.2
2.1
6.3
1.9
1.1
0.0
14.2
1.3
0.7
5.1
16.1
10.0
39.3
19.7
11.3
4.9
20.7
0.4
0.0
0.0
0.4

knowledge
Rural
Hoardings

17.6
14.2
55.3

1.8
1.7
0.0
0.0
0.0
4.0
4.4
1.5
1.0
0.4
2.3
1.9
8.9
3.1
0.5
1.2
0.3
0.0
0.0
1.3
0.0
8.0
0.0
0.3
0.0
0.7
0.2
0.4
2.8
12.3
0.1
0.0
0.0
0.0

hub

NorthRegion

2.0
0.5
0.7
2.1
0.3
0.4
0.2
0.8
1.4
0.0
0.0
2.5
18.7
1.7
1.1
0.5
0.7
0.0
0.0
0.4
0.0
9.3
0.0
8.3
26.0
0.0
1.7
12.4
0.4
0.3
0.9
0.0
0.0
0.3

Others

AllIndia

State/UT

lAl (Rural + Urban)

TableS3.4b:DistributionofHouseholdsbyMajorSourceofInformationtoHouseholds(Insured)(Percentage)

0.2
0.2
0.0
0.0
0.0
0.2
0.2
0.0
0.6
0.1
0.8
0.4
0.0
0.0
0.5
0.2
0.9
0.0
0.0
0.5
0.0
1.3
0.0
0.0
0.0
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

None

Fair Price

Radio/

68

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Haryana7.0788.8950.5
1

TamilN adu7.1482.8610.71

Pondic herry5.0035.0040.00

Kerala49.3770.8944.3
0

Karnatak a29.5053.9639.57

AndhraPradesh9.8030.3928.43

SouthRegion 21.0459.3829.58

0.71

10.00

6.33

5.04

10.78

5.42

0.63

1.43

Gujarat8.5738.5720.0
0

Maharashtra13.8457.2320.13

0.00

5.00

1.18

Goa0.0085.0030.0
0

Daman&Diu20.0060.0040.00

WestRegion 11.2151.3321.83

0.00

0.00

Wes tBengal1 2.5037.5012.50

0.00

Sikkim0.0095.0015.
00

0.00

Orissa21.2541.258.1
3

Tripura40.0065.0045.0
0

0.00

1.66

0.00

Mizoram70.8991.7767.
09

Meghalaya14.9249.7262.98

Jharkhand47.4730.3012.12

0.00

2.49

Bihar52.2424.3826.3
7

Chhattisgarh3.7547.506.25

2.05

0.93

0.00
0.96

0.00
0.00

0.00

6.67
0.00

4.04

Assam28.7743.8430.
82

ArunachalPrades h45.3725.009.2
6

EastRegion 34.8845.5730.33

Uttarakhand16.257.501.25

UttarPrades h23.4626.2627.37

Raja s than3.7525.0013.75

Punjab20.6986.2137.
93

Madhya8.75Pradesh10.420.83

Himac halPradesh33.3358.3330.0
0

Magazines

Delhi12.5075.009.3
8

Panchayat

0.00
0.00

Tstorransi

Chandigarh65.0095.0025.00

Radio/

None

Others

knowledge
Rural
Hoardings
Banners/
hub

shop (FPS)
Fair price

0.000.7117.864.2
9

5.000.0055.0015.0
0

1.270.0022.7811.39

5.7616.5565.4711.5
1

0.9834.3145.1016.6
7

2.2912.2939.7910.6
3

0.0026.4267.3010.0
6

0.0026.4381.433.5
7

0.0025.0095.000.0
0

0.0035.0065.0010.0
0

0.0026.8474.636.7
8

0.0091.2566.251.2
5

0.0055.0040.005.0
0

0.000.0060.0085.0
0

0.0049.3870.631.2
5

0.000.0026.580.6
3

1.1029.2874.590.0
0

0.009.0928.2823.2
3

0.0051.2582.5036.2
5

0.0019.4032.8422.3
9

0.6843.1527.4023.9
7

0.0055.5663.890.9
3

0.2434.1650.4412.3
7

0.0027.5037.5046.2
5

0.0056.7048.604.1
9

0.0065.6360.008.1
3

0.000.000.000.000.003.3
3

0.000.005.000.000.0026.6
7

0.000.000.000.000.0015.8
3

0.720.000.000.720.7238.8
3

17.6518.6315.690.980.0017.2
2

3.963.963.540.420.2117.7
5

1.2611.321.2610.060.6317.28

2.8614.290.710.710.714.7
6

0.0020.000.000.000.000.0
0

0.0015.000.0020.000.0030.00

1.7713.270.886.190.5912.43

0.000.000.000.000.009.4
4

0.005.0010.0015.000.0010.00

10.000.000.000.000.000.0
0

0.638.752.500.001.256.6
7

0.000.000.000.000.0071.6
5

1.661.100.001.660.008.6
6

2.021.010.000.003.0327.3
3

6.2510.002.500.000.009.1
7

1.491.002.991.001.9922.4
8

2.052.743.420.680.6832.2
6

7.4110.1913.8917.592.7825.2
9

2.153.432.712.231.0421.5
2

1.2512.502.500.006.250.0
0

0.004.471.400.000.5610.7
6

0.6318.755.001.250.638.3
3

1.726.030.000.000.0025.3
3

1.257.507.920.420.832.5
1

0.0061.6767.9234.5
8

0.8614.6654.3122.4
1

0.001.676.670.000.0017.7
8

3.0326.260.000.000.004.0
0

3.1362.500.000.000.0034.09

0.000.000.000.000.0023.3
3

0.008.3315.0071.6
7

0.0013.1348.481.0
1

3.1321.886.250.0
0

0.005.0010.000.0
0

Televis ion
94.44

93.33

62.23
68.33

61.72

69.44
74.79

72.86

80.00
96.67

80.00
61.67
72.68

93.33

0100.0
46.67

72.44

60.00

46.64
74.17

62.90

25.29

50.41
60.38

70.00
53.06

72.67

84.44
53.76

91.33

90.00
85.61

9.63

66.67

53.72
32.50

37.80

48.50
32.44

35.24

60.00
33.33

46.67
13.33
43.43

23.33

100.00
15.00

77.95

27.33

24.16
19.17

39.25

19.54

5.79
33.84

41.67
38.78

32.00

64.44
17.55

53.33

30.00
29.55

33.85

34.75

Newspaper

64.61

40.7

76.6

94.7
07.5

11.96

93.9
55.7

76.6

33.3
00.0

00.0
00.0
34.7

00.0

00.0
30.8

62.3

33.3

11.0
02.5

33.2

04.6

00.0
51.6

51.2
40.7

06.0

33.3
12.5

37.3

00.0
60.7

12.2

32.9

Magazines

65.92

22.2

020.0

93.1
35.8

80.4

01.0
83.1

00.0

00.0
00.0

00.0
60.5
30.5

00.0

00.0
00.0

62.3

72.6

41.3
33.3

00.0
40.5

00.0
81.0

20.4
40.7

08.0

00.0
00.0

31.3

010.0
33.0

41.4

11.5

Internet

1.887.262.841.670.8015.7
9

13.701.1
1

6.6710.0
0

0.8334.1
7

12.2354.7
9

28.7157.8
9

10.8937.3
3

17.6159.8
0

21.9063.8
1

6.6776.6
7

10.0066.6
7

18.2162.5
2

80.0070.0
0

33.3340.0
0

93.3383.3
3

45.4280.0
0

0.000.7
9

17.3275.5
9

26.6738.0
0

48.3364.1
7

29.1935.2
3

41.4032.2
6

51.7257.4
7

39.3750.8
6

52.0738.8
4

43.4139.3
3

45.8348.3
3

22.6757.3
3

60.7256.5
5

50.0016.6
7

12.6739.3
3

10.6113.6
4

0.0013.3
3

40.7041.9
7

32.4746.5
6

shop (FPS)
Fair price

0.9410.993.260.260.8610.99

0.74

0.00

10.83

1.60

5.74

0.00
3.67

0.00

0.00
0.00

6.67
0.00
0.00

0.00

0.00
0.42

0.00

5.33

0.00
0.00

5.38

13.79

0.00
2.10

0.00

0.00

0.53
4.17

4.31

0.00
1.84

0.95

0.00
0.00

6.67
0.00
0.35

0.00

0.00
0.00

0.79

0.00

2.01
7.50

918.3
0.54

0.83
2.22

0.00
0.00

317.3

18.00

1.67
0.37

3.33
0.28

1.33

0.00
0.00

1.82

1.78

4.44
0.84

2.00

0.00
0.00

2.37

2.22

/Neighbours
Relative/Friends

0.1744.7250.3918.7
1

Panchayat

0.4934.3251.5313.3
5

nUrba

0.37

3.33

0.53
0.00

22.01

6.00

11.96

23.33

53.33

6.67

18.04

3.33
0.56

0.00

0.00
9.58

0.00

7.33

15.00

0.34

13.98

44.83

7.44
7.62

5.94

12.92

17.33

6.96

12.22

27.33

34.85

6.67

12.31

10.37

Hoardings

0.69

Households(Uninsured)
(Percentage)

0.00

0.00

0.00
0.00

4.31

0.00
1.10

0.00

0.00
0.00

3.33
0.00
0.00

0.00

0.00
1.25

0.00

0.83
0.00

0.00

1.15
0.54

0.00
0.44

0.42
0.00

4.67

0.00
0.28

0.00

0.00
0.00

0.50

0.52

hub

1.54

lRura

SourceofInformationt
o

knowledge

NorthRegion 16.4837.0020.86

Major

0.00

0.00
0.00

0.00

0.96

4.65
0.24

2.38

0.00
0.00

020.0
0.00
3.33

0.00

0.00
0.00

0.79

0.00
1.33

0.34

920.6
2.69

0.00
2.10

1.25
0.00

0.00

1.11
0.00

0.00

3.33
2.27

0.44

1.30

Others

AllIndia 23.7345.1325.9
2

State/U
T

TableS3.4c:DistributionofHouseholdsb
y

0.00

0.00
0.00

0.00

0.00

0.66
0.00

0.00

0.00
0.00

0.00
0.00
0.35

0.00

0.00
1.67

0.00

0.83
1.33

0.34

0.00
0.54

4.13
0.57

0.00
0.37

0.00

0.00
1.67

0.00

0.00
2.27

0.88

0.57

None

Rural

Banners/

people
Bazaar/Local

/Neighbours
Relative/Friends

Local people
Bazaar/

Internet

Newspaper

Television

Transistor

Radio/

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 69

70

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

5.01

23.31

6.50

15.83

6.47

27.44

36.41

30.72

34.47

7.00

35.34

12.34

71.23

12.50

0.00

22.00

10.38

11.98

26.00

0.00

6.29

16.09

18.97

14.79

34.86

29.15

18.00

4.63

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EastRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WestRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

HimachalPradesh

MadhyaPradesh

5.22

24.00

Haryana

29.88

19.00
13.14
40.00

90.49

70.00

69.35

58.72

51.45

69.08

65.22

59.14

92.00

72.00

64.73

54.23

74.00

94.00

44.50

95.44

59.09

48.19

63.50

37.68

54.52

25.13

53.82

33.33

42.36

52.00

78.57

57.52
53.80
92.00
83.54
90.36
74.00
36.39

10.00

56.00

37.19

47.71

34.73

31.38

38.70

29.14

32.00

52.00

35.38

13.08

46.00

20.00

12.25

81.75

69.16

21.29

14.00

25.05

35.54

13.85

32.28

31.18
28.76
28.00
25.61
52.21
50.67
10.85
34.59
30.50
34.23
3.98

0.73

8.00

7.04

4.89

11.58

5.63

2.83

4.57

0.00

4.00

3.41

0.00

0.00

0.00

0.50

0.00

1.95

2.01

1.50

2.37
1.61
0.00
0.61
6.02
4.67
1.50
3.38
0.75
0.45
0.00
1.34
2.56
2.71
1.60

Radio/ Television Newspaper Magazines


Transistor

1.46

14.00

4.02

4.28

0.64

2.85

0.65

0.00

0.00

0.00

0.33

0.38

0.00

0.00

47.00

1.10
0.94
6.00
3.05
0.80
0.00
0.00
4.89
0.25
0.45
0.00
7.36
0.00
0.60
0.80
2.00
1.61
1.62
0.00

Internet

byMajorSourceofInformationtoHouseholds(Uninsured)

Delhi

Chandigarh

NorthRegion

AllIndia

State/UT

TableS3.4d:DistributionofHouseholds
(Rural+Urban)

0.98

4.00

0.50

14.07

30.55

11.41

20.65

23.71

14.00

20.00

21.43

33.22
42.27
2.00
12.80
12.85
33.33
61.10
19.17
53.75
48.72
42.29
41.62
53.85
42.17
25.25
49.50
19.68
24.35
0.00
76.25
80.00
42.00
83.46

15.12

28.00

29.65

59.33

53.70

38.24

62.39

48.57
45.26
12.00
12.20
42.97
16.00
61.10
56.02
53.00
43.03
38.31
40.17
61.03
30.12
34.27
71.50
34.14
75.00
15.09
0.75
84.00
40.00
68.85
67.03
66.00
84.00
70.86

1.95

6.00

11.06

6.72
8.77
0.00
0.00
1.61
31.33
14.36
19.92
4.25
1.90
18.41
6.05
6.67
13.55
9.02
14.50
12.45
0.00
0.35
0.25
4.00
6.00
0.38
2.53
4.00
0.00
1.43
3.48
6.25
9.32
5.81

1.82
1.48
0.00
0.61
2.01
2.00
0.67
10.53
0.25
0.00
1.00
3.39
12.31
1.20
1.80
7.00
0.80
1.30
0.00
9.25
0.00
4.00
0.00
0.88
0.00
0.00
1.71
0.43
2.62
8.68
0.61
2.51
0.00
0.00

9.11
11.79
4.00
40.24
26.91
8.00
7.18
12.41
15.25
5.35
9.45
4.70
25.64
9.04
0.60
13.00
4.82
0.65
0.00
1.75
0.00
4.00
0.38
16.26
10.00
40.00
19.71
11.74
5.24
20.90
0.31
0.00
2.00
0.24

1.46
1.58
0.00
0.00
0.00
2.67
3.34
2.63
2.25
0.56
1.00
1.20
8.21
1.81
1.20
1.50
0.00
0.00
0.00
0.00
0.00
6.00
0.00
0.33
0.00
0.00
0.29
0.43
2.00
8.04
0.00
0.00
2.00
0.00

Bazaar/ Fairprice
Relative/ Panchayat Banners/
Rural
Local shop(FPS)
Friends/
Hoardings knowledge
people
Neighbours
hub

All

(Percentage)

1.45
0.37
2.00
1.83
0.00
0.67
0.17
0.00
1.25
0.00
0.00
2.37
18.97
1.81
0.60
0.00
0.80
1.30
0.00
1.50
0.00
18.00
0.00
4.40
8.00
0.00
1.71
6.52
0.31
0.96
0.31
0.00
0.00
0.00

Others

0.66
0.87
0.00
1.83
0.00
0.00
1.34
0.00
0.25
0.45
4.98
0.57
1.54
0.60
1.00
0.50
2.01
0.00
0.00
0.00
0.00
0.00
0.00
0.44
0.00
0.00
0.29
0.65
0.08
0.00
0.31
0.00
0.00
0.00

None

49.002.0
0
24.6723.17

2.00
18.13
10.40
12.75
57.92
13.80
60.63
51.39
35.75
34.72
51.75
37.33
17.20
42.75
10.80
30.50
0.00
35.88
62.00
42.00
86.25
21.94
31.00
12.00
22.14
21.88
12.33
35.00
15.00
0.75
7.00
0.86

1.00

3.13

1.80

2.01

0.17

3.40

0.00

0.00

0.00

0.64

1.50

0.50

0.60

0.25

1.80

1.00

0.00

0.38

0.00

0.00

0.00

0.71

7.00

0.00

0.29

0.38

2.63

2.20

2.57

6.75

3.00

0.57

Assam27.0067.3343.834.0
0

Bihar50.2045.4034.103.3
0

Orissa17.7566.1319.753.2
5

Sikkim1.0098.0032.001.0
0

Tri pura43.0083.0057.001.0
0

TamilNadu5.1486.009.000.71

Pondic herry1.0052.0020.008.00

Kerala46.5076.5043.503.2
5

Karnatak a31.0063.4351.577.00

AndhraPrades h8.6040.4028.4018.80

20.1366.9231.677.04SouthernRegion

Maharashtra17.1368.3834.381.25

Gujarat11.8668.8640.861.2
9

Goa1.0097.0037.000.00

Daman&Diu26.0069.0049.002.00

14.5370.2938.061.24Wes ternRegion

WestBengal7.7552.7523.000.25

Miz oram70.0092.7866.110.00

Meghalay a14.0053.5064.003.00

Jharkhand36.8063.6026.402.60

Chhattis garh8.2574.7523.001.50

ArunachalPradesh43.2549.2514.251.5
0

EasternRegion30.4561.2631.432.50

Uttarak hand21.2520.252.250.25

UttarPrades h23.6144.2234.671.00

Rajas than4.2541.6322.380.38

Punjab25.6090.2046.602.0
0

Madhy aPradesh10.9224.176.920.50

HimachalPradesh23.8382.8940.942.35

Haryana8.0096.2058.808.0
0

Panchayat
18.144.7
1

63.0011.00

25.006.2
5

60.716.7
1

51.6014.80

40.547.9
2

67.388.1
3

74.293.2
9

088.000.0

59.008.0
0

70.945.6
5

72.251.0
0

34.002.0
0

67.0014.00

70.000.6
3

28.330.5
6

72.000.0
0

20.6016.80

64.5032.50

31.7018.30

46.3012.18

44.7542.00

41.005.3
3

0.140.14

0.000.00

1.000.00

0.290.14

16.2016.60

3.673.54

1.639.13

2.1417.29

0.0032.00

0.0010.00

1.6513.88

0.250.00

0.002.00

0.001.00

0.7512.13

0.000.00

1.501.00

1.600.80

6.755.00

2.402.70

1.174.00

8.5025.75

2.355.98

1.258.75

0.113.94

0.6315.63

7.601.40

50.4023.00
58.758.6
3

0.757.00

64.9233.50

3.0026.40

0.6358.75

0.675.03

Fair price shop (FPS)

12.4265.10

41.400.8
0

5.630.63

Banners/Hoardings

Delhi6.8885.6327.502.5
0

knowledge

0.004.00

Television

013.000.0

0.000.430.003.1192.22

1.000.000.0029.0096.00

0.000.000.0016.7565.75

0.141.290.1433.8659.86

18.000.400.0014.1464.43

3.830.580.0416.4373.54

0.8810.250.1316.0076.60

0.430.570.144.8680.0
0

1.000.001.000.0098.0
0

0.0022.000.0027.0070.00

0.656.350.1811.6378.63

0.000.000.006.8375.1
7

8.008.002.007.0092.0
0

0.000.000.004.0097.0
0

2.000.630.885.5070.6
3

0.000.000.0075.50100.00

0.001.500.006.0081.0
0

0.400.601.8022.4076.00

1.750.500.257.7589.0
0

1.701.0019.7067.601.30

5.331.000.1730.8378.67

14.7516.250.7540.0064.75

2.932.330.7119.2775.71

3.500.002.251.5060.2
5

0.890.000.289.4468.2
8

2.381.381.0010.0082.38

0.600.600.0027.4078.60

8.080.170.331.3368.5
8

7.380.340.3411.3391.33

0.000.000.005.0096.0
0

0.001.250.0034.5589.55

0.000.000.0035.0095.00

Newspaper

Chandigarh68.0099.0044.000.00

4.50

41.75

2.17
6.21
6.00

40.00
52.58
51.00

5.57
7.00
6.00

51.86
30.25
57.00

1.00

13.71

43.71

10.44

6.36

6.40

6.86
33.61

56.30

49.71

0.00

5.00

58.00

37.00

2.00

4.13

0.00

7.50

42.00

33.88

98.50

81.00

7.00

5.50

38.80
44.00

6.17

3.00

4.59

0.25

1.72

2.50

7.20

2.25

10.67

8.20

2.05

1.00

3.28

53.67

35.00

45.04

12.75

47.89

52.88

36.20

26.83

78.67

61.00

41.36

44.00

Magazines
4.60

2.56

18.00

4.75

3.14

4.43

4.04

3.50

0.43

0.00

6.00

2.32

1.83

2.00

2.00

1.25

0.00

7.00

2.80

3.25

2.40

2.50

1.25

2.24

0.25

0.67

1.00

9.60

0.92

6.67

5.40

4.09

6.00

2.50

2.67

Internet

43.15

1.11

2.00

1.75

12.43

29.43

11.14

12.00

15.29

11.00

13.00

13.21

64.33

22.00

67.00

31.63

0.00

13.00

25.80

43.50

20.30

30.50

43.00

32.96

42.50

37.61

38.63

23.60

54.67

35.33

8.40

9.32

1.00

35.10

27.48

Bazaar/Local people

43.18

12.44

19.00

30.25

55.86

53.71

36.39

59.10

62.29

83.00

68.00

62.00

62.83

33.00

68.00

74.75

1.00

72.50

32.80

57.50

22.30

25.83

37.50

43.78

41.75

37.11

46.25

51.60

50.75

15.00

39.80

10.68

28.00

39.59

43.05

Fair price shop (FPS)

2.970.330.4710.8475.96

0.44

0.22

0.00

3.00

12.25

1.00

0.57

5.57

2.04

0.30

0.43

0.00

0.00

0.32

0.17

3.00

0.00

0.13

0.00

1.00

1.20

3.25

1.00

0.50

6.25

1.31

0.50

0.06

2.00

3.71

3.36

0.10

0.14

0.00

0.00

0.11

0.00

2.00

0.00

0.38

0.00

0.50

5.60

0.00

0.50

3.00

4.50

1.53

0.00

0.33

0.13

14.60

12.40

0.88

0.17

2.00

0.80

0.00

0.00

1.47

1.38

0.50

1.67

1.00

0.00

0.00

1.51

1.68

Neighbours

1.720.4414.5875.772.83

Panchayat

1.878.25

11.73

0.56

1.00

0.00

0.57

23.71

6.29

13.20

22.14

47.00

10.00

18.11

6.50

1.00

1.00

13.75

0.00

0.00

0.00

0.00

0.00

6.29

1.57

0.00

0.00

0.00

0.00

0.00

0.00

7.00

0.00

0.88

0.00

0.00

0.00

4.40
0.50

0.75

0.10

0.17

2.75

0.61

0.50

0.00

0.25

3.00

0.25

0.00

0.00

0.00

0.00

0.36

0.61

11.00

0.80

12.83

29.50

8.59

14.00

4.61

16.13

21.00

12.08

17.67

28.60

38.18

12.00

14.80

Rural

0.8010.39

Urban
Banners/Hoardings

46.6118.22

(Insured+Uninsured)
(Percentage)

knowledge hub

17.2550.6328.341.55NorthernRegion

AllIndia21.6559.0431.022.7
2

toHouseholds

0.00

0.00

0.00

0.29

0.57

0.21

11.40

2.86

0.00

21.00

8.16

0.00

15.00

0.00

0.00

0.00

0.50

0.80

0.25

0.30

2.50

21.25

2.53

0.00

0.00

1.38

0.60

0.25

0.67

0.40

2.27

2.00

0.55

2.03

Others

48.3613.10

Internet

State/U
T

42.34

Rural

ofInformation

Bazaar/Local people
32.55

Neighbours

0.69

Major Source

Relative/ Friends/

1.00

TableS3.4e:DistributionofHouseholdsb
y

0.00

0.00

0.00

0.00

0.00

0.00

0.20

0.00

0.00

0.00

0.11

0.00

0.00

0.00

0.63

0.00

0.00

0.60

0.25

0.30

0.17

0.00

0.27

1.50

0.11

0.00

0.00

0.58

0.00

0.00

0.68

0.00

0.30

0.21

None

Relative/ Friends/

Radio/Transistor

None

Others

hub

Rural

Magazines

Newspaper

Television

Radio/Transistor

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 71

Daman&Diu

Haryana

69.80
67.25
96.58
68.38
97.50
87.50
66.20

72.89

11.63
2.50

25.00
7.20

Maharashtra

TamilNadu

Pondicherry

Kerala

Karnataka

SouthernRegion
AndhraPradesh

Goa Gujarat

WesternRegion

WestBengal

Tripura

Sikkim

Orissa

Mizoram

Meghalaya

54.42

61.64
71.13
74.00
89.50

11.83

31.63
15.00

4.00

74.43
72.94

32.43

8.36
16.50

69.50

81.88

8.00

29.60
10.00

Jharkhand

Chhattisgarh

Bihar

Assam

EasternRegion

97.50

57.00
73.00
56.50

41.63
28.92
34.95

ArunachalPradesh

0.50

56.25
40.25

Uttarakhand

26.50

62.00

Rajasthan

16.53
11.38

84.40

6.13
26.50

17.56

UttarPradesh

Radio/

7.13

Punjab

MadhyaPradesh

97.00
88.50
96.10
87.12
46.38

Television

HimachalPradesh

Transistor

27.17
6.50

Newspaper

51.50

68.65

45.29
46.56

37.33

9.81

36.88
38.50

51.71

70.48

74.69
50.00

37.00

18.13

13.00

57.50
33.20

26.81
37.00

83.16

35.20
72.50

32.38

24.63
48.75
36.45

24.73

Magazines

Delhi

0.88

5.13
7.00

6.29

15.83

32.71

4.07
4.11

0.00

4.00

45.72

3.00
1.40

3.69
1.50

0.00

4.80
5.25

38.39
2.25
5.08
4.40
3.00

Bazaar/ Local
Internet

Chandigarh

1.69

5.75
10.50

2.86

3.50

6.67

0.36
2.11

0.00

6.50

3.86

1.00
1.10

1.00

3.57
1.38
1.50
1.50
1.75
2.30
4.00
0.00
0.81

Fair price
people
1.00

1.25
4.50

13.71

31.75

3.38

18.71
16.39

11.50

22.00

1.56

1.46
47.38
33.92
18.75
43.13
18.30
21.75
0.00
33.75
64.50
32.00
73.10

14.94

27.63
41.00

58.29

52.83

11.69

2.72
4.00
0.00
1.71
3.67

0.94
0.00
0.00
1.29
0.89

1.82
7.38
0.83
1.70
5.00
1.40
1.25
0.00
0.44
0.00
1.50
0.20

1.62
1.14
0.00
0.17
1.90
1.34
0.46
8.00
0.38
0.08
0.88

38.31
5.46
2.79
8.33
10.00
4.36
0.43
9.25
2.00
6.00
0.00
2.31
0.19

17.33
66.22
63.50
85.50
68.29
62.78

33.82
45.01
6.73
43.25
3.25
25.25
13.08
27.00
9.40
61.00
16.25
26.70
11.20
72.25
0.25
13.95
0.26
72.38
0.50
67.50
7.00
33.50
2.00
66.60
0.40

29.92
45.61
7.18
38.63
43.02
9.66
20.50
0.00
9.33
0.17
40.60
0.90
13.71
33.28
57.83
17.00
51.00
17.70
52.50
4.75
39.06
2.83
43.25
21.00

Friends/
Relative/
shop (FPS)

1.87
1.62
1.50
11.67
9.40
24.08
56.29
18.70
49.63
44.50
39.13

Neighbours

3.69
2.43
3.50
3.83
3.60
4.35
0.54
6.50
0.50
0.33
0.13

Banners/Hoar
Panchayat

37.32
35.92
0.50
2.17
8.10
6.52
1.38
4.60
1.44
1.36
0.25

5.02
20.75
0.36
0.00
0.50
0.38

16.11
10.00
39.50
19.71
11.39

7.32
27.63
8.42
1.75
8.00
2.60
0.75
0.00
12.94
1.00
1.50
3.90

10.05
12.65
8.00
43.67
27.50
11.37
9.54
14.30
15.88
4.28
11.38

knowledge
Rural
dings

17.99
67.71
13.97
63.60
44.00
37.67
59.90
59.87
16.88
41.40
37.63
41.28
7.50

2.62
11.17
0.07
0.00
0.50
0.00

0.31
0.00
0.50
0.21
0.39

1.74
8.75
2.75
0.70
1.25
0.20
0.00
0.00
1.44
0.00
7.50
0.00

1.68
1.64
0.00
0.00
0.00
3.68
4.17
1.80
1.31
0.44
2.00

hub

AllIndia

Urban)

0.38
0.02
0.50 0.00
0.79 0.07
0.00 0.00
0.00 0.00
0.19 0.00

7.31
0.14
21.50 0.00
0.00 0.50
1.71 0.07
10.89 0.17

2.43
0.48
18.75 0.38
1.75 0.17
1.00 0.65
0.38 0.25
0.70 1.20
1.00 0.00
0.00 0.00
0.31 0.75
0.00 0.00
11.50 1.00
0.00 0.00

1.88
0.32
0.44
0.38
1.00 0.00
2.00 0.50
0.20 0.00
0.50 0.17
0.21 0.46
0.60 0.00
1.38 0.50
0.00 0.19
0.00 1.88

Others

NorthernRegion

State/UT

All(Rural +

TableS3.4f:DistributionofHouseholdsbyMajorSourceofInformationtoHouseholds(Insured+Uninsured)(Percentage)

None

72

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

ofHouseholdsby

Rural

TypeofInsuranceTakenByHouseholds

Tractor insurance

Life insurance

Motor insurance

Health insurance

insurance

General
3.130.2647.664.43

5.075.2922.252.42

2.882.6310.391.88

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

0.00100.0
0

011301

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample
327596298528
6

0.5441.4358.040.54

1.2517.5078.753.75

0.3124.6156.070.62

9.099.2740.829.27

2.7612.5648.242.51

3.4922.2451.513.65

0.780.7832.291.56

0.890.7132.141.43

0.000.0056.251.25

0.006.2555.001.25

0.731.0334.971.47

1.880.947.190.31

18.752.503.750.00

0.000.000.000.00

0.782.1923.911.72

4.554.5577.270.00

0.000.005.260.00

0.502.998.981.00

3.447.5048.135.63

1.711.7114.040.68

2.663.0917.861.81

1.560.3120.001.56

1.320.6223.233.74

0.00100.0
0

2.812.034.381.56

Uttarakhand

00.00100.0

Punjab

1.560.1014.691.67

0.00100.0
0

00.00100.0

MadhyaPradesh

1.261.6813.030.42

UttarPradesh

00.00100.0

HimachalPradesh

21.202.4922.197.23

00.00100.0

00.00100.0

Haryana

1.567.8114.841.56

0.000.0022.500.00

Rajasthan

00.00100.0

No insurance

00.00100.0

insurance

Delhi

37

0.00

0.00

0.00

0.36

0.25

0.16

0.31

0.71

Crop insurance

Chandigarh

204281

0.002.32

0.000.00

0.001.87

0.532.50

3.2723.37

0.836.56

0.473.74

0.182.68

1.250.00

0.000.00

0.372.87

0.310.00

1.251.25

0.000.00

0.164.38

0.000.00

0.000.00

0.000.00

3.131.56

0.500.38

9.250.22

0.680.00

1.781.11

0.007.81

0.000.07

0.000.47

0.520.78

0.213.33

2.100.84

28.182.99

0.000.00

0.000.00

Pump insurance
7

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0

No insurance

0.06
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.06
0.00
0.44
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.26
1.26
0.00
0.00
0.00
0.00

100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
10866

Life insurance

2.661.70

1.79
0.00
0.79
524

14.45

10.59

2.38
1.28
0.00
1.43
0.41
2.00
6.86

37.14

2.14
1.43

43.84

7.49
1.28
2.14
1.71
1.37

11.82

0.95
2.26
3.43
1.79
4.76
0.36
5.14

25.14

4.82
4.73
2.86
1.95

insurance

1.812.49

6.59
1.32
0.00
3.90
2.00
0.95
1.43
0.86
2.14
0.63
0.00
4.81
2.56
6.76
2.28
10.36
4.00
5.48
0.00
7.86
1.43
0.00
3.81
2.33
2.86
0.00
1.43
3.15
23.65
15.27
6.64
27.50
11.43
43.65
716

Health insurance

0.33
0.13
0.00
0.00
0.50
0.00
0.00
0.00
0.47
0.00
0.31
0.64
0.34
2.20
0.00
0.63
0.00
0.00
0.00
1.25
0.00
1.25
0.00
0.44
0.00
0.00

35.56
25.68
34.29
12.99
25.14
29.52
31.75
37.43
10.54
26.41
29.39
28.45
18.21
21.98
28.49
60.36
25.14
35.62
64.38
40.89
0.00
8.57
7.86
48.53
48.57
70.00
46.33
47.93
59.86
44.40
56.64
66.07
88.57
68.57
3864

Motor insurance

3.461.0719.772.92

0.87
0.87
0.00
0.00
0.86
0.48
0.48
3.71
0.18
0.95
1.08
0.48
0.32
2.17
0.28
0.36
0.00
0.00
0.00
0.54
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2.07
0.81
6.05
0.71
0.00
0.63
94

Tractor insurance

2.895.2726.412.53

Urban

0.32
0.07
0.00
0.00
0.00
0.00
0.00
0.86
0.00
0.00
0.00
0.75
0.00
0.72
0.00
1.07
0.29
1.37
0.00
3.04
0.00
0.00
0.00
0.08
0.00
0.00
0.20
0.00
0.30
0.00
1.17
0.00
0.00
0.00
35

insurance
Livestock

00.00100.0

(Percentage)

80.4
80.4
90.2
00.0
00.0
00.0
21.0
40.6
83.3
40.1
94.2
90.2
00.0
00.0
60.3
00.0
31.4
40.2
80.0
00.0
00.0
00.0
40.1
10.6
21.0
71.3
00.0
00.0
00.0
165

30.86

21.5
92.7
00.0
01.3

insurance

00.00100.0

(Insured)

0.29
0.09
0.00
0.00
0.57
0.00
0.00
0.00
0.00
0.08
0.36
0.12
0.32
0.24
0.00
0.36
0.00
0.00
0.00
0.00
0.00
1.43
0.00
0.30
0.00
0.00
0.00
0.57
1.01
1.02
1.76
1.07
0.00
0.48
32

Crop insurance

AllIndia
NorthernRegion

State/UT

TableS3.5a:Distribution

0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.03
0.00
0.24
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1

Pump insurance

Accident

General

insurance

Accident

Livestock

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 73

WestRegion

Daman&Diu

Punjab

Maharashtra

AllSample

TamilNadu

Pondicherry

Kerala

Karnataka

SouthernRegion
AndhraPradesh

Goa Gujarat

WesternBengal

Tripura

Sikkim

Orissa

Mizoram

Meghalaya

Jharkhand

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EasternRegion

Uttarakhand

UttarPradesh

0.00

100.00
100.00
100.00

0.00

2.16

100.00

100.00

100.00
100.00
100.00
100.00
22167

0.00

0.00
0.00
0.00
0.00
0

0.00

100.00

0.00
0.00

100.00

0.00

0.00

100.00
100.00

0.00
0.00

100.00

100.00
100.00

0.00
0.00

0.00

100.00
100.00

0.00
0.00

100.00

100.00
100.00

0.00
100.00

0.00
0.00
0.00

0.00
0.00

0.00
0.00

Life insurance

Rajasthan

General

MadhyaPradesh

Health
insurance

Haryana

3.88

851

0.67

1.00
0.67

11.65

7.09

100.00

1.42

0.67
0.67

0.00

1.00

27.33

1.42
0.67

6.94
6.22
2.13
2.83
1.07
1.09
34.74

insurance

HimachalPradesh

Motor

Delhi

1312

42.61

25.96
14.67

8.01

14.06

5.20

2.01

0.00
1.05

4.67

1.67

3.94
2.15
5.99
2.47
8.83
3.46
4.35
1.05
4.83
0.67
1.33

0.00
5.05
2.26
1.34
0.72
0.54
2.08
0.63
0.17

insurance
28.00
13.53
23.57
20.76
22.65
42.78
7.25
24.71
24.37

30.90

1.16
0.50
2.30
1.13
3.17
0.53
0.00
0.00
1.17
0.00
0.00

0.70

1.71
0.32
22.60
1.94
0.00
0.46
4.26
0.45
1.11
4.09
0.92
2.44
1.34

6849

380

2.57
7.57
0.14
41.67
0.74
52.00
0.67
62.67
0.67
38.76
0.76
40.45
0.75
22.96
55.75
2.84
46.12
1.57
48.37
7.74
60.73
0.67
83.33
2.00
63.61
0.59

23.07
16.20
22.12
18.85
53.83
16.51
29.35
67.37
31.83
0.00
6.00

1.19

Tractor

5.92

Livestock
insurance

0.00
100.00
3.84
100.00
4.07
100.00
1.33
100.00
1.83
100.00
23.04
100.00
1.12
100.00
1.89
100.00
3.27
100.00
2.33
100.00
2.92
100.00
1.00
1.41

0.00
0.26
0.00
0.00
0.48
0.15
0.23
0.11
0.75
0.00
0.00
0.00
72

0.17
1.50
0.00
0.83
0.13
1.09
0.00
2.08
0.00
0.67

1.66
0.10
0.00
0.00
0.27
0.00
0.00
0.41
0.25
0.00
0.17

0.27
0.22
0.00
0.67
0.10
0.30
0.72
2.02
0.93
0.00
0.00
0.00
369

0.66
6.45
0.33
3.67
0.13
0.00
0.00
0.25
0.00
1.33

2.72
0.00
0.92
29.43
1.34
0.33
0.41
0.00
0.00
0.00

Crop
insurance

Chandigarh

0.00
0.00
0.00
0.00
0.00
0.00

All (Rural +Urban)


Accident
insurance

AllIndia
NorthernRegion

State/UT

TableS3.5b:DistributionofHouseholdsbyTypeofInsuranceTakenByHouseholds(Insured)(Percentage)

0.04
0.17 0.00
0.23 0.35
0.20 0.00
1.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
2.33 0.00
0.00 0.00
1.33 0.00

0.04
0.00
0.00 0.00
0.00 0.00
1.86 0.00
0.45 0.00
1.78 0.00
0.41 0.00
0.25 0.00
0.07 0.00
4.34 0.00

0.00
1.60 0.00
0.00 0.00
0.00 0.00
1.43 0.00
2.09 0.00
3.74
0.13
11.02 0.56
2.14 0.00
1.50 0.00
0.00 0.00
1.34 0.00
313
8

0.00

0.62

1.41
0.93

insurance
Pump
insurance

No insurance

74

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

0.298.550.00

0.00

AllSample2849
0

TamilN adu93.570.00

75.00Pondic herry0.00

Kerala83.540.0
0

Karnatak a80.580.00

AndhraPradesh91.180.00

86.880.00SouthernRegio
n

Maharashtra91.190.00

Gujarat89.290.0
0

Goa75.000.00

Daman65.000.00&Diu

Wes ternRegion87.910.00

0.638.330.63

0.008.820.00

2.166.471.44

0.83

0.00

2.16

0.005.005.00

0.005.710.00

1816715

5.00

0.00

20

0.0016.460.00

0.635.660.00

0.00

0.00

0.006.430.00

0.0025.000.00

0.00

0.00

0.0030.000.00

0.000.000.00

0.00

WestBengal100.000.00

0.00

0.000.000.00

0.00

Tripura85.000.00

0.000.000.00

0.00

1.102.760.00

0.55

Sikki m95.000.0
0

2.021.010.00

0.00

0.000.000.00

3.755.000.00

0.00

0.00

0.501.000.50

0.00

Orissa98.750.0
0

2.050.000.68

4.11

0.6310.130.00

0.000.930.00

0.00

3.16

0.962.310.16

0.96

0.000.280.00

0.285.031.96

95.97
76.67
88.00
93.70
97.64
99.17
100.00
100.00
100.00

81.96
73.33
60.00
83.81
83.72
83.72
90.91
73.94
84.17

0.001.00
0.000.00
0.001.01
0.000.00
0.000.00
0.000.63
0.000.00
0.000.00
0.000.00
0.000.59
0.000.00
0.000.00
0.000.00
0.001.26
2.920.63
0.000.98
8.631.44
0.000.00

4254

1523

79.57

0.684.11

61320

88.51

0.000.00

87.04

92.44

0.080.80

0.000.00

90.08

0.000.00

0.000.000.71

94.25

0.000.00

63.33

84.17

10.000.00

0.000.005.00

0.000.000.00

0.000.722.16

0.000.000.98

0.000.211.25

0.000.001.89

2.140.003.57

0.000.000.00

0.000.000.00

0.880.002.36

0.000.000.00

0.000.000.00

0.000.000.00

0.000.000.63

0.000.000.63

0.000.000.00

0.000.000.00

0.000.000.00

0.000.000.00

0.006.160.00

0.000.000.00

0.000.720.16

0.000.001.25

0.630.000.00

0.001.250.00

0.000.00

79.33

0.000.86

0.860.000.86

0.0028.451.72

97.21

0.000.00

0.420.000.83

0.423.330.42

94.44

0.0011.67

0.000.000.00

80.67

0.000.00

0.000.000.00

96.21

0.002.020.00

86.67

0.000.00

0.003.030.00

0.003.750.00

Health insurance

0.00

Motor insurance

Mizoram84.810.0
0

Meghalaya92.820.00

Jharkhand85.860.00

91.25Chhattisgarh0.00

Bihar84.580.0
0

Assam68.490.00

ArunachalPradesh72.220.00

86.350.00EasternRegio n

Uttarakhand96.250.00

UttarPradesh91.900.00

93.75Rajasthan0.00

Punjab68.100.00

Madhy aPradesh94.580.0
0

H im ac halPradesh85.000.0 0

General insurance

Haryana90.910.0
0

Livestock
0.000.000.00

Accident
0.000.000.00

insurance

0.006.250.00

insurance

0.000.000.00

Tractor insurance
0.000.00

Crop insurance
89.11

Pump insurance
90.89

Any other
0.460.71

insurance

0.000.69

No insurance

0.260.260.34

00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
0

Life Insurance

0.190.400.62

50.6
20.7
00.0
00.0
35.3
00.0
00.0
00.0
00.0
30.9
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
02.2
00.0
49.0
00.0
00.0
70.3
31

General insurance

0.175.920.86

0.670.00

3248

012.960.0

033.330.0

015.000.0

617.552.6

5.740.48

313.220.7

11.300.00

013.810.0

040.000.0

023.330.0

014.360.0

0.000.00

0.000.00

0.000.00

0.420.00

1.570.00

3.150.00

014.170.0

0.340.34

1.080.00

0.000.00

1.780.06

5.790.00

3.150.00

7.500.42

016.670.0

3.060.00

2.220.00

013.330.0

2.270.00

010.000.0

5.850.06

6.790.17

70.6
00.0
00.0
00.0
00.0
00.0
00.0
50.3
00.0
00.0
80.4
30.3
20.1
00.0
30.5
00.0
00.0
00.0
21

Motor insurance

10.00

40.4
70.1
00.0
60.7
00.0
00.0
00.0
70.6
00.0
00.0
30.8
50.9
00.0
81.0
00.0

Health insurance

0.565.160.46

Urban
Tractor insurance

Chandigarh95.000.00

(Percentage)

80.0
70.1
00.0
00.0
00.0
00.0
80.2
00.0
00.0
00.0
51.6
60.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
20.4
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
00.0
4

insurance

Delhi93.750.00

Households(Uninsured
)

0.25
0.44
0.00
0.00
3.33
1.11
0.00
0.00
0.00
0.37
0.00
0.19
0.00
0.54
0.34
0.83
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.12
0.00
0.53
0.00
0.00
0.00
12

insurance

0.62
0.34
0.00
3.13
1.01
0.00
0.00
0.00
0.00
0.56

lRura

ofInsuranceTakenby

0.10
0.06
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.83
0.06
0.00
0.00
0.00
0.00
0.67
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.37
0.48
0.00
0.83
3.33
0.00
5

Crop insurance

90.300.00NorthernRegion

byType

0.27
0.06
0.00
0.00
0.00
0.00
0.00
0.67
0.00
0.00
0.00
0.13
0.00
0.00
0.00
0.83
0.00
0.79
0.00
0.00
0.00
0.00
0.00
0.18
0.00
0.00
0.00
0.33
1.10
0.00
4.79
0.00
0.00
0.00
13

Pump insurance

AllIndia88.010.0
0

State/U
T

TableS3.5c:Dis tributionofH ousehold


s

0.19
0.17
0.00
0.00
0.67
0.00
0.00
1.33
0.00
0.00
0.00
0.13
0.00
0.00
0.00
0.00
1.33
0.00
0.00
0.00
0.00
0.00
0.00
0.53
0.00
0.00
1.43
0.00
0.12
0.00
0.53
0.00
0.00
0.00
9

insurance

Any other

Accident

Livestock

Life insurance

No insurance

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 75

Daman&Diu

0.00

0.00

0.00

0.00

0.00

0.00

0.00

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

0.35
0.00
0.00
0.00
0.00

1.75

0.00

0.00

0.00

0.00

1.22

0.00

0.00

0.49

Kerala

Pondicherry

TamilNadu

AllSample

1.70

0.77
RegionSouthern
AndhraPradesh

Karnataka

0.00

51

0.24

2.00

0.00

6.12

0.00

0.65

0.32

0.00

1.29

1.20

0.00

0.87

Maharashtra

7.50

0.00

0.31

0.43

0.29

0.33
0.00
0.00

0.20

0.00

0.00
0.00
0.00

0.95
0.00
1.51

0.00

0.78

0.00

0.00

0.17

0.49

0.42
0.00
1.81

1.14

Goa Gujarat

1.10
4.00
0.00

0.00

RegionWestern

0.00

0.00

Uttarakhand

Chhattisgarh

0.00

UttarPradesh

0.00

0.00

Bihar

0.00

Rajasthan

Assam

0.00

Punjab

0.00
0.61
3.61
0.00
0.00

insurance General

0.00
0.00

0.00

MadhyaPradesh

0.64
0.57

39

0.00

0.00

0.00

1.22

0.00

0.00
0.61
0.00
0.00
0.17
0.38
0.00
0.11
0.50

11.41

9.35

10.86

12.20
26.00
34.00

0.00

0.00

0.00

2.02
0.51
0.60
0.60
10.50
0.80
2.92
6.32
0.25

6.13
5.88

491

10.49

22.00

15.58

12.84

6.75

6.00
3.05
9.24
1.33
3.17
21.80
5.00
3.90
4.98

0.69

0.00

0.00

0.00
0.30
0.40
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0.11

0.29
0.37

23

0.00

2.00

0.00

2.14

0.32

0.00
0.00
0.00
0.00
0.17
0.75
0.25
0.78
0.00

10

0.00

0.00

0.15

0.00
0.00
0.00
0.00

0.42
0.00
3.01
0.20
0.50
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.33
0.38
0.25
0.00
1.00

0.31
0.37

0.04
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.25
0.00
0.00
0.00
0.33
0.00
0.00
0.86
0.00

0.12
0.20

0.00
0.61
0.00
0.00
0.00
25

0.00
0.00
2.81
0.67
0.00
0.00
0.00
0.33
0.00

0.69

0.00
0.00
0.00
0.00
0.40
0.00
0.35
0.25
0.00
0.00
0.00
0.88
0.00
0.00
1.43
0.65

0.11

0.31
0.17

0.64
0.92
0.50
4.00
0.24
25

0.00
0.00
0.00
0.00
0.33
0.38
0.00
0.00
1.00

1.77

0.00
0.00
0.00
0.22

0.11

0.00
0.30
0.00
0.50
0.00
0.32
0.00
0.00
0.00
0.00
0.00

0.11

0.35
0.03

insurance Pump

RegionEastern
ArunachalPradesh

0.00

Haryana

0.00

HimachalPradesh

0.00

Delhi

Life insurance

Chandigarh

0.00

0.00

insurance
Livestock
insurance

RegionNorthern

Crop insurance

AllIndia

State/UT

All (Rural+Urban)

TableS3.5d:DistributionofHouseholdsbyTypeofInsuranceTakenbyHouseholds(Uninsured)(Percentage)

0.00
6.42
0.00
4.00
0.00
28

0.00
0.00
0.00
0.00
0.00
0.38
0.00
0.00
0.00

0.31

0.42
0.00
1.81
0.40
0.00
1.20
0.00
0.00
0.25
0.00
0.00
0.00
0.55
0.00
0.00
0.86
0.43

0.40
0.37

insurance Any other

insurance Accident

Tractor

insurance Motor

insurance Health

0.32
0.92
0.00
0.00
0.00
32

0.00
0.00
0.40
4.67
0.00
1.13
0.00
0.00
0.00

76

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 77

6.1

62.5

MadhyaPradesh

Punjab

0.9

44.0

51.0

63.9

46.2

42.1

15.3

10.6

25.2

68.4

68.2

52.0

1.3

48.8

46.6

39.1

46.3

62.5

39.8

34.6

52.2

42.7

42.1

60.4

58.8

63.4

3562

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

3865

82.3

63.8

82.2

56.1

34.2

39.6

16.3

46.3

15.0

0.0

40.3

68.2

68.4

31.2

36.3

28.3

26.2

37.7

29.1

2.2

33.1

EasternRegion

5.3

34.2
22.7
53.8
12.5
61.8
30.3
18.6
52.1
28.3
6.7
1.9

Prevent
damageto
assetsfrom
certainevents

Uttarakhand

28.0

Rajasthan

UttarPradesh

HimachalPradesh

Haryana

Delhi

Chandigarh

31.5
19.5
20.0
57.0
38.4
38.2

AllIndia
NorthernRegion

AllIndia

Prevent
certain
events

TableS4.1a:Distribution ofHouseholdsBasedon

4914

61.8

31.3

41.7

55.6

20.9

46.9

50.2

47.0

32.5

66.3

48.8

1.9

17.5

0.0

46.6

59.1

42.1

43.6

43.5
43.0
22.5
18.0
44.6
40.3
34.5
41.1
17.0
63.1
47.5
40.1
40.4
38.8
47.6
58.1

Compens
atelosses
from
certain
events

2352

16.6

47.5

18.4

19.8

45.0

25.0

33.5

39.8

15.0

26.3

34.6

0.3

5.0

20.8
19.6
17.5
2.3
22.9
15.5
24.1
30.5
10.6
18.4
23.4
14.6
20.9
22.0
16.1
11.6
4.0
21.1
31.8
21.9
0.0

Insured
Rebuild
the
assets

5841

23.4

21.3

25.5

54.9

4.5

29.0

33.4

41.6

96.3

23.8

51.7
63.4
16.3
67.2
41.9
52.1
92.3
58.6
41.1
59.4
90.3
53.4
77.1
43.8
49.8
89.7
31.9
36.8
31.8
30.3
93.8
85.0
75.9
39.9

Loss
oflife

588

0.4

10.0

0.6

1.1

1.0

1.1

5.2
1.5
1.3
0.8
4.7
10.1
0.0
4.4
0.5
0.1
0.3
14.4
11.0
10.6
3.6
0.6
4.5
15.8
0.0
0.6
100.0
46.3
75.3
0.3
0.0
1.3
0.0
0.5

Any
other

239

0.0

1.3

0.9

2.1
2.4
2.5
7.0
1.5
8.0
0.2
0.8
6.4
1.7
0.6
3.3
0.7
8.1
6.1
1.9
1.5
0.0
0.0
0.9
0.0
8.8
0.0
0.9
0.0
0.0
0.7
1.2
0.3
0.0
0.4

Can't
say

TheirPerceptionaboutInsurance(Rural)(Percentage)

25.9
16.2
10.0
34.4
30.3
35.0
4.2
65.5
14.4
4.5
0.0
28.6
14.8
37.7
9.5
6.3
10.1
41.4
43.7
50.0
0.0
25.0
30.0
26.5
55.0
60.0
27.1
18.2
41.7
40.2
40.3
49.4
40.0
40.0
837

Prevent
certain
events

24.3
15.9
45.0
6.3
58.6
16.7
8.3
45.7
12.5
3.6
0.0
25.7
8.3
34.9
14.9
16.3
26.3
39.2
57.0
18.1
0.0
15.0
0.0
24.8
45.0
15.0
18.6
28.9
41.0
28.4
43.2
50.6
55.0
40.7
788

certainevents

Prevent
damageto
assets
from

29.4
31.2
0.0
18.8
41.4
15.0
28.3
39.7
12.5
41.1
32.5
24.5
21.3
24.0
20.4
16.3
14.1
22.7
45.6
38.8
0.0
15.0
3.8
36.0
55.0
25.0
32.9
37.7
33.1
21.6
37.4
35.4
35.0
35.7
951

Compensate
lossesfrom
certain
events

12.9
10.5
5.0
0.0
16.2
6.7
18.8
12.1
2.5
8.9
7.5
9.9
9.3
13.0
5.5
2.5
6.1
16.6
22.2
6.3
0.0
5.0
0.0
18.6
15.0
10.0
20.0
18.9
22.5
42.2
17.3
19.0
30.0
14.3
417

Uninsured
Rebuild
the
assets

38.3
43.1
20.0
40.6
27.3
58.3
45.0
52.6
30.6
45.3
53.8
36.4
47.2
25.3
32.3
58.8
16.2
11.6
39.2
38.1
90.0
75.0
78.8
44.0
30.0
90.0
51.4
33.3
27.7
17.6
54.7
16.5
0.0
18.6
1240

Loss
oflife

3.8
1.0
5.0
0.0
0.0
3.3
0.0
5.2
0.6
0.6
0.0
8.3
4.6
4.8
1.5
1.3
2.0
4.4
0.0
0.0
100.0
60.0
57.5
0.6
0.0
0.0
0.0
1.3
1.3
0.0
3.6
0.0
5.0
0.0
124

Anyother

19.7
19.8
25.0
34.4
14.1
16.7
10.0
2.6
50.0
20.7
12.5
21.5
13.9
14.4
33.3
31.3
37.4
41.4
12.7
3.1
0.0
20.0
0.0
10.0
0.0
5.0
10.7
11.3
21.7
12.7
5.8
35.4
40.0
33.6
638

Can't
say

78

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

46.14

20.66

52.60

39.43

23.33

10.82

48.00

33.93

7.45

2.51
31.13

38.34

56.76

6.84

11.43

15.43

68.49

35.62

47.50

1.43

57.14

38.81
38.90

50.00

61.43

34.29

38.77
42.56

37.68

39.65

55.00

37.14

43.81

3330

Delhi

Haryana

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand
EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal
WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra
SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

4083

90.16

81.43

71.07

42.38

42.97

51.79
63.14

38.78

28.57

45.71

1.43
45.45

7.14

0.00

38.57

95.89

68.49

27.14

37.50

41.21

0.00
30.44

8.64

42.68

61.43

25.09

27.14

64.29

41.23

45.71

50.00

Chandigarh

37.58
28.73

30.65
22.09

Prevent
damage
to
assets
from
certain
events

AllIndia
NorthernRegion

AllIndia

Prevent
certain
events

5223

69.21

47.14

55.71

52.54

32.18

60.23
53.05

52.04

12.86

54.29

2.14
54.40

45.71

0.00

52.50

50.68

64.38

54.29

57.14

30.77

41.30

54.95

58.42
39.94

68.91

15.71

46.86

52.08

48.07
50.13
34.29
31.17
50.57
48.10

Compensate
lossesfrom
certain
events

2214

14.76

41.43

22.86

12.89

34.22

41.34
21.18

41.84

18.57

28.57

0.24
39.65

7.14

0.00

25.36

56.16

12.33

16.00

12.86

10.40

13.04

14.70

13.92

20.38
19.01
8.57
16.56
19.14
26.19
26.04
31.71
6.07
16.57
18.64

Insured
Rebuild
the
assets

5531

34.76

10.00

4.29

67.77

22.20

33.62
35.00

38.78

92.86

28.57

81.19
38.37

74.29

91.43

33.21

47.95

35.62

43.14

83.57

50.90
63.56
45.71
55.19
30.29
47.14
85.85
58.00
51.61
63.12
97.13
49.29
59.74
46.14
24.50

Lossof
life

TableS4.1b:DistributionofsHousehold Basedon TheirPerception aboutInsurance(Urban)

923

0.00

4.29

0.36

8.40

2.04

0.00
2.87

0.61

2.86

0.00

89.05
0.38

34.29

100.00

8.49
1.66
1.43
2.60
5.43
13.81
0.12
1.14
0.71
0.24
0.36
23.79
7.35
10.87
32.34
0.71
3.43
17.81
0.00
0.18

Anyother

199

0.32

0.00

0.00

0.59

1.83

0.00
0.71

1.02

0.00

0.00

0.38

1.83
1.92
1.43
3.57
2.29
7.14
0.12
2.86
3.04
1.43
0.00
2.98
0.64
3.38
9.12
1.07
3.71
0.00
0.00
0.36
0.00
1.43
0.00

Can't
say

(Percentage)

1193

28.52

30.00

45.83

44.15

25.84

30.23
34.03

73.33
50.00
36.19

24.99
16.07
60.00
24.24
28.00
11.11
6.13
44.00
25.42
7.42
0.00
26.67
6.90
51.08
3.36
7.50
12.00
59.84
41.73
47.08
0.00
40.00
15.56
35.73

Prevent
certain
events

1282

53.70

63.33

45.83

36.67
26.67
23.33
28.90
44.68
22.97
52.13

26.85
21.04
26.67
20.45
62.00
18.89
18.94
54.67
19.17
7.24
0.83
24.19
5.75
51.08
9.73
13.33
10.00
62.99
72.44
20.00
0.00
3.33
0.00
27.15

Prevent
damage
to
assets
from
certain
events

26.67
13.33
44.29
42.86
37.82
16.27
51.06
44.17
53.33
40.74
1598

33.47
32.69
26.67
14.39
36.67
32.22
28.13
38.67
8.33
48.98
31.40
29.40
39.08
38.17
18.12
25.00
22.00
33.86
56.69
46.67
0.00
43.33
0.56
40.98

Compensate
lossesfrom
certain
events

16.67
20.00
25.71
26.91
18.73
22.49
12.23
25.83
26.67
16.30
696

14.58
13.58
6.67
16.67
18.67
11.11
17.83
32.00
2.08
9.83
11.57
9.59
22.99
9.68
4.70
5.83
4.67
12.60
39.37
7.92
0.00
0.00
0.00
25.57

Uninsured
Rebuild
the
assets

50.00
80.00
43.33
34.88
27.42
19.62
53.19
5.00
0.00
28.52
2008

42.06
51.19
46.67
40.15
29.33
53.33
54.87
52.67
47.92
55.47
64.46
39.49
56.32
47.31
23.15
65.00
25.33
5.51
19.69
35.00
43.33
73.33
82.78
41.16

Lossof
life

0.00
0.00
0.48
0.00
1.59
1.44
3.72
0.83
0.00
0.74
321

6.72
0.72
3.33
0.76
0.67
3.33
0.00
1.33
0.83
0.56
0.00
18.67
11.49
11.29
20.13
0.83
2.67
6.30
0.00
0.42
93.33
40.00
82.78
0.18

Anyother

0.00
3.33
4.76
7.64
22.40
32.06
2.66
28.33
26.67
25.56
761

15.94
14.96
16.67
31.82
15.33
24.44
9.19
6.67
27.92
11.50
5.79
17.33
3.45
9.14
36.24
28.33
44.00
24.41
1.57
3.33
0.00
13.33
0.00
5.95

Can't
say

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 79


1.2
44.7

51.4
63.5

42.1

49.1

11.3

11.0

20.6

68.5

43.2

49.9

1.3

52.7

42.2

39.0

48.0

62.0

37.2

36.8

47.3

39.9

40.9

57.9

48.7

53.0

6,892

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

7,948

86.5

72.0

77.0

49.6

39.0

39.2

22.0

46.0

11.3

0.0

39.5

89.5

68.5

29.3

36.8

24.7

2.3

32.1

EasternRegion

6.3

Prevent
damageto
assetsfrom
certain
events
35.9
25.6
50.0
32.8
63.0
28.8
21.7
56.5
35.0
7.6
1.0
29.8
39.5
35.7

Uttarakhand

30.8

UttarPradesh

31.1
20.7
34.0
53.9
38.9
31.3
8.3
55.6

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

Haryana

Delhi

AllIndia
NorthernRegion
Chandigarh

AllIndia

Prevent
certain
events

10,137

65.7

38.7

48.3

54.1

27.1

50.0

55.4

49.3

23.3

60.7

51.6

2.0

30.7

0.0

49.3

45.7
46.4
28.0
27.3
47.4
44.0
42.7
43.9
16.4
65.8
52.6
40.0
47.9
40.0
39.7
57.7
48.6
59.8
52.6

Insured
Compensate
lossesfrom
certain
events

TableS4.1c:DistributionofHouseholds BasedonTheir Perceptionabout

4,566

15.6

44.7

20.5

16.5

39.0

23.1

37.6

40.8

16.7

27.3

37.1

20.6
19.3
13.3
12.4
21.2
20.5
25.0
31.1
8.5
17.5
21.2
14.2
17.7
17.7
13.5
12.2
9.6
14.1
50.5
23.5
0.0
6.0
0.3

11,372

29.4

16.0

15.6

61.0

14.3

32.0

33.5

51.3
63.5
30.0
58.7
36.5
49.8
89.3
58.3
46.0
61.2
93.5
51.4
68.1
44.9
38.0
86.8
37.2
35.9
44.2
31.7
92.7
80.0
78.9
39.1
26.0
94.7
40.3

(Rural+Urban)
Rebuild
Lossof
the
life
assets

1,511

0.2

7.3

0.5

6.8
1.6
1.3
2.1
5.1
11.8
0.1
2.9
0.6
0.2
0.3
19.0
9.1
10.7
17.1
0.7
4.0
17.4
0.0
0.4
100.0
40.7
83.1
0.3
0.0
2.0
0.3
0.2
2.0
1.6
4.6

Any
other

438

2.0
2.1
2.0
4.6
1.9
7.6
0.2
1.8
4.8
1.6
0.3
3.1
0.7
5.9
7.5
1.5
2.5
0.0
0.0
0.7
0.0
5.3
0.0
0.6
0.0
0.0
0.9
0.6
0.5
1.0
0.5
0.5
0.7
0.2

Can't
say

Insurance(Rural+Urban)(Percentage)

25.3
16.1
40.0
26.2
28.9
20.7
5.3
53.4
21.0
6.2
0.0
27.5
11.3
45.2
5.8
7.0
11.2
49.0
42.8
48.3
0.0
34.0
20.0
32.3
66.0
54.0
32.6
26.1
36.9
30.5
42.5
47.2
34.0
32.4
2,030

Prevent
certain
events

Prevent
damageto
assetsfrom
certain
events
25.8
19.0
34.0
17.7
60.6
18.0
14.7
50.8
16.5
5.8
0.5
24.9
7.2
44.0
11.8
14.5
16.5
49.0
63.9
19.3
0.0
8.0
0.0
26.3
40.0
22.0
21.4
28.9
43.3
24.8
48.3
47.7
60.0
49.3
2,070

Uninsured(Rural+ Urban)
Compens
Rebuild
Loss
atelosses
the
oflife
from
assets
certain
events
31.8
13.9
40.5
32.1
12.4
48.0
16.0
6.0
36.0
15.2
13.4
40.2
38.6
17.7
28.5
25.3
9.3
55.3
28.2
18.2
50.9
39.1
23.3
52.6
10.0
2.3
41.0
45.8
9.5
51.4
31.8
10.0
60.2
27.2
9.7
38.1
29.2
15.4
51.3
31.9
11.1
37.7
19.0
5.0
26.9
21.5
4.5
62.5
18.9
5.2
21.7
27.3
14.9
9.1
50.5
29.8
30.5
43.5
7.3
36.3
0.0
0.0
62.0
32.0
2.0
74.0
1.5
0.0
81.5
39.1
23.0
42.2
38.0
16.0
42.0
18.0
16.0
84.0
39.7
23.4
46.6
41.1
24.1
34.3
36.1
20.1
27.5
18.0
28.9
19.0
45.3
14.4
53.8
40.7
23.1
9.5
46.0
28.0
0.0
39.0
15.6
25.1
2,549
1,113
3248
5.6
0.8
4.0
0.6
0.4
3.3
0.0
3.0
0.8
0.6
0.0
14.1
7.7
8.4
12.6
1.0
2.4
5.2
0.0
0.3
96.0
48.0
75.0
0.3
0.0
0.0
0.3
0.4
1.5
1.0
3.7
0.5
2.0
0.5
445

Any
other

17.5
16.9
20.0
32.3
14.9
21.3
9.5
4.9
36.8
15.2
8.5
19.2
9.2
11.4
35.1
29.5
41.4
34.4
7.7
3.3
0.0
16.0
0.0
7.5
0.0
4.0
7.1
8.9
22.1
25.7
4.0
31.2
32.0
28.3
1,399

Can't
say

80

19.3

9.3

52.1

3.4

41.4

40.0

42.5

30.6

50.9

45.4

44.0

11.5

12.5

31.3

11.2

18.1

9.1

44.3

9.2

5.3

0.0

19.3

20.2

41.9

10.0

23.8

8.2

42.1

59.1

20.9

23.8

25.0

9.7

24.9

51.3

37.5

27.9

17.5

30.6

Chandigarh

Delhi

Haryana

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhandl

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

74.5

3843

41.4

42.5

39.5

2119

Kerala

Pondicherry

TamilNadu

AllSample

2.8

Karnataka

43.8

62.3

32.4

2.3

33.9

AndhraPradesh

53.9

90.0

35.0

67.5

54.5

15.8

27.7

55.6

20.9

55.5

33.9

7.9

13.6

61.3

Radio/Transistor
2327

53.0

23.8

67.0

31.9

14.8

40.1

19.3

15.0

1.3

31.3

17.2

7.2

5.0

0.0

13.4

90.9

0.0

36.4

3.8

27.5

13.2

21.9

18.5

18.4

17.6

2.3

31.3

8.6

20.6

11.2

Corporate publicity

30.2

1249

25.9

23.8

17.8

16.4

2.0

16.7

10.9

15.9

38.8

25.0

15.4

1.3

3.8

0.0

0.9

0.0

0.0

4.2

3.8

4.9

4.6

1.4

3.1

4.1

17.1

10.3

18.8

3.9

Rural camps

7.0

918

14.3

20.0

12.1

18.5

17.1

16.0

6.6

1.3

0.0

1.3

3.7

0.0

5.0

0.0

1.6

0.0

0.0

1.7

1.3

1.1

2.4

19.9

3.0

24.7

11.3

Panchayat

80.5

6.32.5

373650

3.85.2

2.516.3

2.86.5

6.43.4

1.021.4

3.88.7

3.74.8

4.63.4

0.00.0

0.060.0

3.77.2

0.00.0

1.36.3

0.00.0

0.80.0

0.00.0

0.00.0

1.72.5

20.0
16.4
27.7

59.859.6
56.673.6
36.742.1

5.9
30.2
31.6
10.0
41.4
615

80.292.5
46.352.9
11.215.6
18.831.3
13.212.3
44537810

57.521.3

0.060.0

54.764.0

59.195.3

30.097.5

20.0100.0

62.068.9

59.19.1

52.663.2

15.065.6

37.593.4

39.086.6

1.31.9

0.67.5

13.758.1

47.959.6

0.95.7

39.276.2

2.43.3

38.474.7

17.811.3

1.912.5

32.787.2

1.81.7

33.138.0

39.174.9

5.076.9

52.995.3

3.939.1

42.517.5

35.176.6

39.882.8

Friends/Relatives

1.73.4

19.89.6

1.117.1

2.112.2

7.20.2

0.80.8

Agents
19.0
7.0
0.0
15.6
6.1
3.3
2.9
36.2
5.0
3.4
0.0
26.7
8.3
40.4
4.0
6.3
11.1
53.6
77.8
6.3
5.0
35.0
6.3
19.2
40.0
15.0

Print Media

39.469.1

877

70.0

40.0

62.0

27.3

27.1
13.4
0.0
62.5
22.2
26.7
1.3
55.2
5.0
6.4
0.0
31.8
17.6
37.0
7.5
36.3
10.1
44.8
62.7
40.0
20.0
40.0
20.0
34.8
45.0
85.0
30.0
31.4
42.5
10.8

Visual Media

3.77.0

662

43.6

20.5
14.7
70.0
9.4
12.1
38.3
6.7
24.1
3.1
16.5
13.8
22.6
10.2
11.6
29.9
1.3
37.4
0.6
76.6
15.6
0.0
15.0
8.8
13.6
30.0
0.0
9.3
17.0
33.8
3.9
31.7
58.2
35.0

Radio/Transistor

3.35.8

7.1
7.4
0.0
25.0
6.1
10.0
1.3
18.1
9.4
7.5
0.0
1.4
0.0
5.5
1.5
5.0
1.0
0.0
0.0
0.6
0.0
5.0
0.0
14.2
25.0
35.0
16.4
8.2
16.5
5.9
14.4
21.5
25.0
22.1
231

Corporate publicity

8.1
10.0
0.0
0.8
4.0
6.3
13.5
9.6
2.7

(Rural)
(Percentage)

Uninsured

19165

0.713.6

25.00.0

2.515.2

6.53.6

3.94.9

10.22.7

3.82.5

0.74.3

5.00.0

0.00.0

2.42.9

0.00.0

10.00.0

0.040.0

3.84.4

0.00.0

5.00.0

0.01.0

2.50.0

0.50.0

6.21.4

4.65.6

2.71.9

11.30.0

9.80.3

3.83.1

7.810.3

15.80.0

1.75.0

2.05.1

0.00.0

0.00.0

8.62.2

5.92.0

Publicity vans

11.1
13.3
13.8
44.5
12.0
25.6

eonInsuranc

5.8
8.1
0.0
0.0
0.0
28.3
20.0
9.5
5.0
0.6
10.0
4.2
3.7
7.5
1.0
7.5
3.0
1.7
0.0
1.3
0100.
5.0
0.0
6.2
10.0
0.0
5.7
6.9
8.8
13.7
9.4
7.6
20.0
3.6
189

Panchayat

20.6
15.0
68.8

Insured

Major Sourceof nInformatio

41.3
36.3
40.0
6.3
47.5
15.0
33.3
47.4
28.1
41.9
33.8
42.2
27.8
14.4
31.3
52.5
18.2
51.9
46.8
78.8
0.0
25.0
70.0
65.8
75.0
80.0
67.1
61.6
32.3
59.8
48.2
8.9
25.0
10.7
1338

Friends/Relatives

20.0

34.0

18.8

AllIndia

Print Media

AllIndia

byTheir

Visual Media

NorthernRegion

TableS4.2a:Distributionof sHousehold

42.0
52.9
25.0
46.9
82.8
58.3
38.8
27.6
63.8
60.1
46.3
35.3
47.2
47.3
58.2
52.5
41.4
9.9
1.3
16.3
0.0
60.0
80.0
29.2
15.0
5.0
35.0
28.9
38.3
74.5
46.0
15.2
45.0
16.4
1361

Agents

Rural camps

Publicity vans

21.4

33.1

Punjab

Print Media

MadhyaPradesh

Visual Media
19.3
38.6

53.1

53.0

42.9

47.1

57.5

6.8

29.7

40.3

44.2

13.7

35.0

9.1

79.5

60.3

31.6

20.0

32.9

32.6

35.4

54.3

21.4

33.5

36.3

40.5

26.5

35.7

36.4

57.1

55.2

3124

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

4900

77.9

61.4

61.8

33.0

54.0

59.2

80.0

64.3

42.9

72.3

86.3

57.5

44.3

67.9

28.2

66.7

1806

34.1

40.0

57.1

33.6

10.0

31.5

24.9

11.4

0.0

3.3

0.0

0.0

10.5

50.7

2.7

21.7

5.4

9.4

52.7

17.3

39.6

19.7

14.3

Rajasthan

UttarPradesh

HimachalPradesh

Radio/Transistor

Haryana
1.90.54.370.5
12.70.119.690.5

17.50.4

2.70.425.282.8
88.60.40.729.6
1.128.086.30.6

11.80.7
10.00.6

1.70.360.274.7
4.31.633.944.9
72.12.92.263.7

11.70.1
24.18.4
11.41.0

41.69.5

5839739297697

11.440.01.41.4
0.81.010.528.3

30.07.1
1916275

2.13.613.215.0

25.015.0

11.50.648.656.4

2.756.361.00.4

0.219.0

13.510.7

0.00.060.022.9

65.70.0

0.00.062.962.9

1.90.358.966.3

2.90.0

0.20.747.190.0

16.80.2

0.01.454.378.6

0.00.025.798.6

1.40.0

8.60.0

2.00.058.271.3

0.00.052.131.5

0.00.086.339.7

7.512.162.32.9

9.11.6

0.00.0
0.01.4
4.30.7
0.00.0

8.90.353.782.1

11.81.9

2.90.737.878.2

6.70.9
1.61.0

6.60.024.285.0
22.60.024.782.4

18.60.0

2.50.248.278.6

27.80.5

12.70.2

17.49.434.650.6

90.68.30.357.4

42.40.5
36.314.3

3.20.015.349.4

14.63.1

Publicity vans
10.01.441.441.4

Panchayat

31.20.6

Friends/Relatives

1.414.3

Corporate publicity

Delhi

Agents
8.90.928.878.6

20.8
13.3
20.0
31.1
10.7
36.7
7.0
30.7
9.2
9.1
2.5
19.0
11.5
41.4
3.7
22.5
4.0
68.5
31.5
9.2
13.3
20.0
5.0
29.9
60.0
26.7
25.2
30.6
34.3
16.7
38.3
36.7
66.7
40.4
991

Print Media

5.40.936.270.8

35.1
23.2
40.0
56.1
27.3
53.3
16.7
49.3
15.0
13.7
1.7
38.1
19.5
61.3
10.7
53.3
26.7
64.6
74.0
44.2
26.7
30.0
18.9
39.9
46.7
83.3
41.4
33.9
52.5
33.0
43.1
55.0
70.0
71.1
1678

Visual Media

23.51.8

17.4
13.7
46.7
37.9
16.7
25.6
4.5
50.7
4.6
6.1
0.8
11.7
6.9
12.9
12.1
5.0
20.7
1.6
26.0
14.6
0.0
0.0
6.7
19.3
36.7
0.0
10.5
25.6
35.0
12.9
41.0
56.7
63.3
35.2
830

Radio/Transistor

Chandigarh

Insurance(Urban)(Percentage)

12.3
16.8
13.3
16.7
8.7
20.0
12.3
38.7
11.7
21.2
2.5
3.5
0.0
5.4
2.0
13.3
10.7
0.8
0.0
2.1
0.0
3.3
0.0
17.2
23.3
53.3
17.1
13.0
15.8
4.8
11.2
22.5
33.3
22.6
586

Corporate publicity

17.62.5

on
Uninsured

2.5
1.5
0.0
2.3
2.0
1.1
0.8
10.0
0.4
0.2
0.0
0.7
0.0
1.1
0.0
0.0
0.0
1.6
0.0
2.9
0.0
0.0
0.0
0.5
3.3
0.0
0.5
0.3
9.5
0.5
17.0
20.0
16.7
5.9
119

Rural camps

16.6
13.2
61.4
44.8
14.6
7.6
5.9
46.6
7.9
4.0
1.4
11.0
7.3
17.6

Insured

ofInformatio
n

3.4
4.3
6.7
0.8
6.7
3.3
3.9
14.7
1.7
3.3
3.3
2.1
18.4
4.8
1.7
2.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
3.5
3.3
0.0
6.2
2.0
2.1
3.8
3.2
1.7
0.0
0.4
163

Publicity vans

45.1
30.8
40.0
57.8
26.3
76.2
28.8
40.0
21.6
22.8

MajorSource

1.0
0.6
6.7
0.0
0.0
0.0
1.1
2.0
0.0
0.2
0.0
2.1
2.3
4.3
0.3
0.8
0.0
3.9
0.0
6.3
0.0
0.0
0.6
0.7
0.0
0.0
0.0
1.3
1.7
1.9
2.1
3.3
0.0
0.7
46

Panchayat

28.8
20.4
24.3
40.9
8.3
36.7

byTheir

42.6
34.7
16.7
15.2
51.3
14.4
27.9
34.0
42.9
39.7
37.2
49.7
51.7
17.2
31.5
42.5
31.3
55.9
67.7
84.6
13.3
76.7
70.6
63.2
50.0
70.0
70.0
59.1
31.9
59.3
42.0
14.2
0.0
15.2
2033

Friends/Relatives

AllIndia
NorthernRegion

AllIndia

TableS4.2b:Distributionof Households

47.0
58.5
36.7
34.1
81.3
43.3
59.3
45.3
63.3
62.0
62.8
46.9
43.7
67.2
54.0
52.5
50.7
4.7
26.8
19.2
93.3
46.7
81.7
33.6
13.3
0.0
29.5
41.9
31.2
35.9
43.1
17.5
30.0
25.6
2245

Agents

Rural camps

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 81

82

HouseholdsbyThei
r

Major

Radio/Transistor
14.5
7.4

9.928.4

26.868.3

14.818.4

39.046.3

Haryana

HimachalPradesh

MadhyaPradesh

Punjab

14.8
15.3
19.1

24.546.9

30.636.9

43.060.8

EasternRegion

ArunachalPradesh

Assam

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

52.738.7

30.085.3

30.556.4

27.346.3

35.650.9

15.631.0

34.832.7

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

5243874
3

30.152.0

WesternRegion

47.876.3

62.4

22.743.4

WestBengal

AllSample

32.7

28.752.7

Tripura

TamilNadu

12.1

22.041.3

39.162.1

35.7

25.969.8

Orissa

Sikkim

49.352.0

22.2

60.078.9

Mizoram

Kerala

18.3

71.748.9

Meghalaya

Pondicherry

5.0

8.735.4

Jharkhand

4133

43.0

31.3

13.3

0.7

34.7

2.7

0.0

12.1

60.0

2.2

29.6

4.5

11.724.3

29.061.3

Bihar

Chhattisgarh

14.4

10.5

3.211.0

Uttarakhand

1.91.2

2.22.9
956747

34.211.8

2.09.3
31651193

26.714.0

2.55.2

8.92.1

21.113.5

2.010.
8

7.28.2

4.05.1

2.72.5

3.72.0

0.00.0

0.00.0

2.82.0

0.10.4

0.74.0

0.00.0

1.30.0

0.00.0

0.00.0

1.51.6

0.54.3

15.014.8

20.512.1

11.33.2

17.30.8

51.30.0

14.70.7

16.11.9

1.40.0

6.02.7

0.00.0

2.51.2

0.01.1

0.00.0

6.91.2

7.51.0

6.91.3

8.12.2

1.510.1

2.62.0
13.25.6
4.04.4

11.56.7

10.913.2

4.92.0

4.00.9

22.16.3

2.11.9

11.41.5

4.9
11.3

11.617.3

10.914.8

Rajasthan

UttarPradesh

6.69.2

8.02.0
2.50.2
7.70.3
2.06.7

6.24.1

18.79.5

publicity
27.111.9

Corporate
10.27.4

33.53.6

Publicity vans

38.6

12.8

33.7

38.164.4

Print Media

18.029.3

Visual Media

Delhi

Rural camps

Chandigarh

Panchayat
4.33.4

70.08.0

8382

11.8

15.3

12.1

47.4

71.1

35.3

58.5

58.2

58.7

61.3

58.6

52.3

41.3

22.7

60.3

15507160
6

20.840.7

35.344.0

15.334.7

54.634.9

81.213.2

43.631.8

74.225.7

60.323.1

22.022.0

61.352.0

65.125.9

92.35.4

88.726.0

99.310.0

44.659.7

75.26.8

91.216.0

84.83.8

60.141.0

71.29.7

77.122.4

80.87.5
86.26.8
78.31.5

44.033.1

82.25.3

73.923.3

93.18.8

46.328.0

28.712.0

77.610.9

70.020.0

26.357.2

Agents

37.8
32.1
42.0
11.9
55.0
4.7
30.0
33.8
43.8
28.7
32.1
38.5
50.9
12.9
32.6
33.8
21.0
79.3
53.7

Friends/Relatives

14.35.4
18.26.0
14.00.7
35.10.7
13.23.6

Print Media

18.6
14.2
65.3

Urban)
(Percentage)

2555

70.7

58.0

57.8

31.9
19.4
24.0
57.3
25.3
42.7
10.5
51.9
11.0
10.8
1.0
35.3
18.5
50.6
9.4
46.5
20.1
52.9
67.7
42.5
24.0
34.0
19.2
38.0
46.0
84.0
36.9
33.0
48.8
25.7
36.4

Visual Media

15.824.8

(Rural+
Uninsured(Rural+Urban)

1492817310228

38.022.48.50.5

52.030.020.00.0

57.322.118.12.0

37.012.512.53.4

10.05.11.64.2

34.516.09.82.3

22.611.31.52.2

10.016.90.65.4

0.046.02.00.0

34.024.02.02.0

17.116.01.23.3

7.30.00.00.0

6.04.04.00.0

0.00.00.00.0

15.01.53.35.5

54.00.00.00.0

1.00.33.60.0

27.36.80.00.4

3.510.01.01.5

19.21.80.21.0

12.35.43.33.3

8.70.02.611.3

16.52.61.62.3

6.01.54.52.0

10.315.74.02.1

4.010.81.82.3

39.129.79.012.8

5.37.86.82.3

30.716.01.34.0

14.97.62.06.0

32.318.31.80.6

56.08.00.04.0

14.113.14.33.5

18.610.23.92.8

Publicity vans

23.739.4

+Urban)

onInsurance

2.9
3.5
4.0
0.0
0.0
11.3
8.7
5.3
2.0
0.3
4.0
1.8
3.1
5.7
0.6
3.5
1.2
2.6
0.0
0.5
0.0
2.0
0.4
2.7
4.0
0.0
2.3
3.3
4.3
5.8
5.2
5.0
8.0
1.7
235

Panchayat

AllIndia

Insured(Rural

SourceofInformatio
n

42.1
35.3
26.0
13.4
49.8
14.7
30.1
39.8
37.0
40.6
35.8
46.7
38.5
16.0
31.5
46.5
26.1
53.6
56.1
82.3
24.0
56.0
70.4
64.2
60.0
74.0
68.9
60.0
32.1
59.5
44.6
12.1
10.0
13.7
3371

Friends/Relatives

NorthernRegion

AllIndia

TableS4.2c:Distributionof

45.0
56.3
32.0
36.6
81.9
49.3
51.1
37.6
63.5
61.2
56.2
42.4
45.6
58.4
55.7
52.5
47.0
7.8
12.6
18.0
96.0
52.0
81.2
32.0
14.0
2.0
31.7
37.4
33.8
48.6
44.3
16.6
36.0
22.4
3606

Agents

Rural camps

Corporate
publicity

Radio/Transistor

HouseholdsReporting

Investment

Untimely death

higher education
Economic burden of

Physical disability

Theft/Burglary

Accidents

Crop failure
43.48.1
71.231.3

12.817.2

0.06.5
3.12.1
0.02.2
2.67.7
2.12.1

20.858.132.519.5

2.030.82.76.
5

13.676.57.01.3

25.377.220.60.6

Punjab93.730.
9

Rajasthan93.321.
1

UttarPradesh99.613
.6

Uttarakhand100.01
5.9

4.40.0

70.533.4

0.05.0
4.17.7
0.00.0
0.018.0
0.34.1
6.414.9

11.847.40.00.0

20.095.020.00.0

14.558.13.816.4

0.013.80.00.
0

0.079.51.30.
0

0.047.30.30.
0

Meghalaya88.935.
5

Mizoram90.910
.0

Orissa99.216.
2

Sikkim100.00.
0

Tripura97.519.
2

WestBengal99.70.
0

3.36.1
4.30.3

2.51.3
1.37.7
385823

59.066.430.314.2

197874581159961

TamilNadu96.846.
9

Pondic herry100.061
.3

AllS ample10957245
4

Kerala98.829.
3

81.358.815.015.0

3.86.1
4.711.7

33.579.416.117.5

52.467.832.815.5

Karnataka98.639.
6

66542378

34.10.2

20.02.5

43.92.2

49.716.8

33.96.6
6.35.5

6.214.2

52.975.823.512.5

66.293.418.60.5

SouthernRegio n98.434.2

AndhraPradesh99.87.8

68.125.9

76.236.4

7.014.7

9.775.12.711.1

9.967.13.516.5

Gujarat99.617.
7

93.833.8

27.571.3

53.946.2

95.0100.0

84.325.4

90.020.0

53.311.8

30.59.4

96.511.8

Maharashtra98.133.
7

1.312.5

0.082.55.07.
5

Goa100.08.
8

8.825.0

27.521.321.31.3

Daman&Diu100.058
.8

10.268.64.312.8

3.911.2
17.859.2

5.574.86.314.1

Jharkhand95.716
.2

Wes ternRegion99.027.1

11.00.6

76.288.4

4.25.2

872138

0.00.0

0.00.0

4.10.0

2.20.0

84.90.0

19.20.0

4.30.0

3.40.0

1.30.0

15.00.0

5.128.2

11.30.0

2.00.0

0.00.0

0.023.7

3.40.3

12.80.0

3.91.3

31.710.
8

4.285.47.617.0

67.315.3

62.447.7

Chhattisgarh90.010.
8

3.43.9
1.211.0

8.178.13.08.
0

6.18.6

Bihar96.023.
3

86.830.0

8.944.112.33.7

Assam84.017
.1

8.63.2

0.00.3

5.60.0

1.21.0

7.21.7

2.21.1

10.44.3

2.60.3

1.60.0

16.455.44.63.6

57.217.0

89.93.7

44.835.9

58.110.1

76.537.0

Tax benefit

ArunachalPrades h95.842.5

8.463.94.99.
0

1.22.5

EasternRegion94.817.9

1.32.2

6.182.66.10.
4

17.576.517.53.5

MadhyaPrades h98.320.3

77.14.9

5.918.7

66.744.4

2.513.1

3.363.92.59.
8

2.662.62.820.5

HimachalPrades h96.611.7

16.46.8

Haryana97.326
.2

Chronic illnesses

Delhi95.330.
3

Others

15.174.08.25.5

Theft/Burglary

Chandigarh91.327
.4

10593226382671301093

99.459.354.066.122.2

100.065.725.755.747.1

95.732.535.167.220.2

98.230.426.281.915.7

95.511.33.670.629.9

97.636.730.971.123.0

98.432.72.966.64.8

99.820.91.473.24.5

100.014.32.984.30.0

100.070.01.421.421.4

99.129.32.367.65.3

100.09.30.234.84.5

95.762.70.064.20.0

100.00.00.057.10.0

100.07.33.070.77.5

100.071.24.187.79.6

97.252.10.043.70.0

97.719.62.080.75.0

94.613.22.686.45.7

97.211.61.863.32.5

88.819.310.659.316.9

88.032.30.449.410.9

96.117.32.763.06.5

98.24.71.571.912.4

99.67.71.578.14.0

97.318.40.440.03.9

95.426.316.536.230.2

98.910.11.878.012.0

93.37.11.590.415.8

98.324.40.962.80.9

96.437.00.782.26.7

98.636.210.172.513.0

Physical disability
1050

11.0

32.9

16.7
20.2

13.7
7.7

20.2

17.1
12.3

16.2
2.9

0.0
0.5

0.0

18.9

0.0

13.7
28.2

16.2

8.1

9.1
1.1
4.4

0.0

2.2
1.1

32.6

3.0

0.0

15.5
18.6
8.9

2.0

1.5

8.4
3.7

9.1

0.0
7.1

8.3

2.9
562 1081

8.0

0.0

9.9 5.2
6.0 14.6

10.9 9.2
20.3 12.6

9.4 18.0

0.0 4.3
7.2 10.0

8.0 15.3
8.6 35.7

0.0 14.9
0.0 1.7

0.0

3.8 11.4

0.0

3.2 11.1
21.1 52.1

3.0

1.8 11.0

2.7 10.2
3.6 1.1
2.7 16.9

0.0

1.8
2.7

16.2 23.1

3.0

6.1

1.3 10.1
3.2 25.0

4.1 9.7
11.6 14.5

5.3 10.2

higher education
Economic burden of
Chronic illnesses

7.2
13.0

6428

29.7

27.1

47.9
44.0

41.7
52.0

64.5

88.6
71.4

66.7
32.9

46.3
87.4

92.9

84.5

43.8

47.1
32.4

91.3

42.3

67.6
96.3
57.4

45.3

92.7
53.0

50.9

62.7

67.4

80.8
55.5

66.7
47.8

60.7

3167

1.0

0.0

12.5
4.9

6.9
10.9

35.8

62.9
44.8

42.6
74.3

49.3
85.5

94.3

30.0

69.9

26.0
46.5

12.8

40.4

39.7
17.8
29.9

41.2

7.7
33.4

36.2

28.5

36.8

3.4
54.1

31.1
7.2

29.9

Investment

9.9

Untimely death

98.115.92.873.79.5

11.6

0.0

0.4

0.0

0.3
7.0

0.4

9.4

4.0
2.5
9.5

0.4

0.6
0.0

0.0

0.0

3.1

0.3
0.6

0.3
0.0

1.5

1227

0.3

0.0

7.0
0.0

11.4
39.2

14.7

0.0
4.3

9.9
12.9

158

0.0

0.0

1.2
0.0

0.8
1.9

0.1

0.0
0.0

0.1
0.0

6.0 14.9
20.5 0.7

8.6

6.6

0.0

4.4
2.8

25.3

8.2

14.7
22.9
36.2

12.0

1.7
15.8

17.4

7.6

5.1

4.7
5.8

10.5
0.0

Others

97.521.47.867.310.3

Tax benefit

3.80.8
1.40.0

21551

98.2

100.0

97.3

98.4

98.0
97.4

98.3

99.7

100.0

100.0

99.0

99.9

96.6

100.0

99.6

97.9

95.6

96.6

92.2

96.6

86.3

95.4
91.8

99.2

99.6

95.2

94.5

98.6

95.1

97.7

96.1

97.7
94.7

97.2

4717

53.5

63.3

35.2
30.8

35.5
9.7

33.2

11.3
19.2

28.2
64.0

39.3
5.3

0.0

12.1

58.1

17.8
48.9

11.9

17.8

17.6
37.5
18.2

10.8

19.8
10.8

28.7

15.5

9.6

35.1
25.3

17.7
31.7

21.9

Natural calamity

8.01.3

insurance is relevant
% Households feel

61.517.6

2804

56.3

55.3

30.0
44.4

41.8
32.3

6.2

1.3
5.8

6.3
15.3

0.0
0.1

0.0

9.1

7.5

3.9
2.3

3.4

5.1

5.6
8.5
9.7

14.3

1.2
8.0

18.7

10.1

4.0

1.4
1.8

8.1
12.7

13.0

Crop failure

60.721.7

14588

66.3

57.3

80.6
67.5

73.4
81.1

66.8

83.3
74.2

68.1
21.3

72.4
40.2

34.0

64.0

89.3

77.6
44.4

85.9

71.1

63.4
52.4
51.5

74.8

35.2
77.3

47.6

77.2

86.2

76.9
62.7

70.4
73.2

67.7

Accidents

3.45.7
28.81.4

Urban

lAll(Rura

22522011

25.912.5

30.023.3

27.017.6

15.917.1

24.74.4

23.213.2

4.218.5

3.511.7

2.712.0

21.32.0

4.814.5

2.70.3

0.70.0

0.00.0

5.517.6

11.80.0

0.022.7

5.713.9

6.716.6

2.88.0

14.64.0

7.72.3

5.79.1

16.80.3

5.61.2

3.24.5

31.425.8

14.93.3

10.60.2

1.919.6

5.513.8

10.69.2

10.46.4

10.49.3

Physical disability

3.57.5

(Insured)(Percentage)

+Urban)

9471904

4.98.0

1.32.0

5.313.0

6.75.7

12.96.9

7.17.7

7.916.2

7.112.5

0.78.7

8.730.0

7.215.1

0.12.7

0.016.6

0.03.3

3.99.5

0.01.1

20.553.5

3.611.2

3.67.1

1.411.0

3.110.3

2.91.6

2.78.9

0.01.9

2.92.8

0.97.4

14.420.0

2.05.5

3.52.1

4.621.7

1.711.0

3.77.6
20.47.7

4.48.8

higher education
Economic burden of
Chronic illnesses

12.767.711.25.8

Reasons

21308

31.8

23.3

48.9
43.9

37.9
31.1

66.2

91.3
73.9

68.6
30.0

50.4
82.5

94.0

84.4

53.8

38.3
36.4

94.0

55.5

69.4
91.5
60.0

44.3

91.2
55.3

47.7

60.3

72.3

79.7
61.4

63.9
31.7

60.7

5545

0.6

1.3

14.8
3.4

6.7
8.4

31.1

47.3
40.3

38.0
72.7

47.6
86.7

97.3

27.5

59.1

17.2
39.8

12.3

27.1

35.5
24.0
39.0

23.4

5.6
24.6

36.0

18.7

36.9

3.8
48.9

23.8
7.0

25.7

Investment

18.168.110.68.8

Insuranceby

Untimely death

NorthernRegion97.419.3

Rural

Relevanceo
f

2099

0.2

0.0

4.5
2.2

15.2
60.2

9.7

0.7
3.8

7.1
14.0

5.5
16.4

10.0

4.2

0.0

3.9
2.3

18.8

5.9

11.6
14.4
33.9

5.6

1.4
10.4

12.1

4.7

8.0

3.8
4.1

6.9
0.7

9.7

Tax benefit

AllIndia97.022.
4

State/U
T

TableS4.3a:Distribution
of

296

0.0

0.0

0.6
0.0

0.4
1.0

0.1

0.0
0.0

0.0
0.0

0.7

22.1

0.0

0.2

0.0

10.2

0.3

0.2

5.1

10.1

3.6
5.6

0.3

0.8
0.0

0.9

0.6

3.8

0.2
0.4

0.6
0.0

1.4

Others

Theft/Burglary

Accidents

Natural calamity
Crop failure

insurance is relevant
% Households feel

insurance is relevant

Natural calamity

% Households feel

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 83

84

Untimely death

education
of higher
Economic burden

Chronic illnesses
4.313.00.046.2

Investment

21.752.2

Tax benefit

0.012.5

Others

8.74.30.0

relevant
feel insurance is
% Households

50.012.512.

1.80.60.075.6
22.36.76.742.3
1.40.05.759.3
11.00.80.077.5

0.032.3
11.255.8

7.191.0
0.855.4
0.024.0
3.868.6

15.60.61.2
922.320.18.
2.84.32.8

3.41.53.8
14.00.00.0

MadhyaPradesh69.615.66.064.7

Crop failure

Accidents

Natural calamity

relevant
feel insurance is
% Households

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


7.00.03.072.8
0.04.50.031.7
1.83.71.846.5
0.00.09.91.6

15.20.00.033.9
16.70.00.084.0
95.00.00.096.7
16.80.022.483.3
79.50.00.092.7

8.062.7
0.081.8
3.720.1
39.598.8

3.072.7
2.988.5
0.085.0
5.661.5
0.076.9

1.06.01.0
4.59.14.5

3.79.10.0
0.00.039.5

1.50.00.0
2.217.42.2

0.00.00.0
0.011.25.6

2.60.00.0

Bihar50.021.95.077.6

Chhattisgarh27.513.622.763.6

10.71.12.175.7

3.20.00.073.3
0.00.00.060.0
2.40.00.062.6

29622302845

2.150.2
20.623.8

42.20.0
14.111.8

86961

513.916.07.
330.230.26.
52.831.710.6

530.623.53.

14715563

Kerala79.855.647.646.0

Pondic herry47.473.942.231.7

AllSample17473882511132

Tamil Nadu60.760.048.252.
9

Karnataka67.427.836.391.
8

AndhraPradesh2.00.050.050.0

5.91.21.255.2

3.561.6

8.18.18.1

50.0100.050.015.9

29.10.02.351.0

9.674.7

2.49.68.4

0.00.0

20.50.00.058.4

6.786.7

0.00.00.0

12.328.5

33.30.06.786.2

38.546.2

23.10.00.0

24.922.55.
9

53.87.70.043.3

8.668.0

6.17.67.1

0.00.00.0

SouthernRegion52.747.043.564.8

Maharashtra54.134.916.353.5

Gujarat59.34.87.277.
1

Goa75.013.30.073.
3

Daman&Diu65.061.50.015.
4

WesternRegio n58.122.310.262.4

WestBengal97.51.30.034.6

Tripura89.533.55.689.
4

Sikkim100.00.00.020.
0

Orissa86.216.71.544.
2

Mizoram41.837.948.597.
0

Meghalaya5.60.09.998.
8

27.40.51.555.1

12.08.024.127.9

0.040.1

8.08.08.0

Assam17.124.116.036.1

Jharkhand55.222.05.578.
7

6.538.90.06.5

0.090.7

0.00.06.5

23.90.92.954.3

ArunachalPradesh14.351.825.951.8

EasternRegion44.718.910.259.6

Uttarakhand62.56.012.078.
0

UttarPrades h73.716.314.874.7

Rajasthan44.07.10.052.
6

Punjab38.620.113.489.
3

2.17.32.3

35.110.82.758.9

0.062.2

2.00.00.077.3

49.30.00.074.7

0.050.7

Haryana67.738.80.050.
7

2.70.02.7

Theft/Burglary
4.534.31.5

disability
Physical

HimachalPradesh61.75.40.094.6

25.00.00.026.7

Natural calamity
272

49.7

49.7
570

27.8

45.5

51.1
38.9

36.5

9.6
3.3
0.0
0.0
1.8
1.9
2.9
18.9
0.7
2.9
2.1
5.6
0.0
50.0
1.4
0.0
10.0
0.0
27.9
0.0
0.0
0.0
0.0
1.3
0.0
0.0
0.0
2.6
40.4
3.0
35.1

12.0

42.2

20.0
15.1
75.0
14.8
32.1
18.9
11.4
30.0
12.6
9.3
4.3
15.0
70.8
28.9
9.7
23.7
45.8
49.5
44.2
4.5
0.0
72.0
0.0
25.4
46.2
15.5
17.1
31.9

Crop failure

12.71.81.167.5

1805

52.7

63.4
75.8
75.0
73.8
54.5
90.6
72.9
58.3
41.4
82.4
71.6
50.8
53.1
57.7
54.4
78.9
77.4
0.0
32.6
54.0
58.6
76.0
24.6
68.0
46.2
85.1
75.1
61.2
64.6
87.0
78.7
56.8
61.1

Accidents

16.91.31.759.6

8.6
7.8
0.0
11.5
2.7
11.3
9.6
36.3
2.1
3.1
8.6
2.7
17.7
13.5
2.3
0.0
5.7
49.5
0.0
2.5
0.0
0.0
0.0
6.4
15.4
0.0
2.4
9.8
25.1
3.0
18.3
31.8
61.1
27.8
245

Theft/Burglary

4.955.0
2.350.7

250119

13.61.8

72.211.1

27.312.5

16.98.4

15.03.0

19.76.4

15.09.8

10.613.1

7.73.9

0.07.7

12.110.5

0.00.0

4.08.0

0.00.0

14.96.0

0.00.0

0.049.5

12.90.0

15.85.3

2.80.5

3.817.3

0.00.0

6.33.2

0.00.0

1.02.2

2.10.7

25.215.8

1.11.8

0.01.9

25.01.8

23.01.6

12.512.5

6.02.6

8.84.2

Physical
Chronic illnesses

8.25.72.9

6.8
5.8
25.0
14.8
13.4
1.9
3.3
18.9
7.0
1.9
0.0
7.2
0.0
5.8
7.8
2.6
0.0
0.0
44.2
2.5
51.7
8.0
0.0
9.9
30.8
3.9
7.3
11.1
12.0
3.0
5.6
14.8
16.7
17.2
194

of higher
Economic burden

8.48.93.6

Urban

education

Chandigarh40.00.037.587.
5

(Uninsured)(Percentage)

56.1
61.2
87.5
68.9
53.6
79.2
51.2
42.6
94.1
50.1
40.6
63.6
70.8
50.0
35.0
86.8
43.0
49.5
0.0
87.8
96.5
68.0
91.1
62.0
53.9
85.1
64.4
56.7
31.3
81.0
47.1
20.5
5.6
16.6
1597

Untimely death

Delhi71.921.70.060.9

byReasons

22.5
14.3
0.0
3.3
50.9
1.9
3.3
31.5
7.0
14.4
4.3
38.8
0.0
50.0
30.9
5.3
1.4
198.1
67.4
19.8
41.4
12.0
88.7
38.8
61.5
34.8
32.6
42.3
5.3
9.0
12.7
2.3
0.0
0.6
641

Investment

NorthernRegion62.816.38.769.8

Rural

RelevanceofInsurance

2.6
3.6
12.5
0.0
2.7
1.9
1.5
23.7
1.4
3.4
1.1
1.3
0.0
11.5
0.5
2.6
1.4
0.0
0.0
0.0
3.4
0.0
0.6
4.8
15.4
0.0
3.3
5.9
1.6
9.0
2.1
0.0
0.0
0.6
74

Tax benefit

AllIndia54.022.214.464.
8

State/U
T

TableS4.3b:DistributionofHouseholdsReporting

1.8
0.4
0.0
0.0
0.9
1.9
0.0
1.6
0.0
0.2
1.1
5.0
0.0
3.8
14.3
2.6
5.7
49.5
0.0
0.5
0.0
12.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
0.0
2.8
0.0
0.0
0.0
52

Others

disability

Chandigarh
Delhi
Haryana

11.3

72.1

75.9

55.1

62.0

4593

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

52.1

54.3

58.7

Gujarat

94.2

WestBengal

Maharashtra

85.7

Tripura

81.6

98.0

Goa

84.9

Orissa

Sikkim

52.0

38.3

Mizoram

Daman&Diu

3.9

Meghalaya

56.2

9.4

50.0

AndhraPradesh

SouthernRegion

WesternRegion

40.4

30.0

Jharkhand

958

53.2

50.8

53.0

32.2

11.4

33.0

12.2

14.7

53.8

0.4

56.0

0.0

8.3

35.3

20.0

63.6

5.7

7.5

2.9

0.0

0.0

0.0

523

49.2

32.7

46.4

36.5

43.9

24.2

2.3

0.0

7.4
19.4
38.4
2.5
8.3
8.0
8.3
40.4
0.6

16.5
58.3
26.9
13.5

Bihar

11.4
5.4
18.8
0.0
1.1
1.1
4.1
16.6
0.5
7.5
5.6

Crop
failure

20.9
15.5
37.5
16.7
34.6
13.3
13.0
25.9
10.8
12.0
4.9

Natural
calamity

Chhattisgarh

23.5

Assam

50.1

10.6

Uttarakhand

32.0
51.2
71.9
60.0
73.2
40.7
53.2
76.0
71.4

ArunachalPradesh

EasternRegion

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

57.3
65.7

%Householdsfeel
insuranceisrelevant

HimachalPradesh

NorthernRegion

AllIndia

State/UT

41.5

4.7

54.2

64.0
73.4

Accidents

2938

52.8

50.8

52.3

83.9

85.1

64.7

58.4

75.9

80.9

65.9
30.8

53.4
50.0
61.7
73.3
77.9
82.6
71.6
50.1
42.9
81.7
27.8

81.3
70.2
53.1
92.2
69.8
71.2
45.1
79.4
73.9
2.5

8.5
7.9

392

28.7

58.1

31.1

16.5

25.0
2.8

6.3
19.2
0.0
2.4
9.2

4.9
11.5
1.9
1.7
4.8
8.3
0.9
2.4
0.0
0.0
0.8

20.7

10.4

6.7

8.8
5.9

Physical
disability

All(Rural+

0.0
10.7
3.4
7.8
11.9
30.5
2.4
3.2
10.5

Theft/Burglary

405

14.2
16.5
28.5
58.1
16.9

0.0
4.9
10.2
12.5

0.0
5.1
3.8
13.3
11.2
0.0
0.0
15.9
0.0
7.0
0.0

12.5
17.9
28.5
0.0
0.9
23.1
2.8
1.2
0.0

6.3

9.2

2.8

4.0
2.7

Chronic
illnesses

Urban)

TableS4.3c:DistributionofHouseholdsReportingRelevanceofInsurancebyReasons(Uninsured:Rural+Urban)(Percentage)

2.8
8.1
9.9
10.9
2.4
182

3.8
2.5
11.2
9.2

4.9
14.1
0.6
5.0
0.0
41.3
0.0
4.4
0.0
7.0
0.0

12.5
1.2
1.7
2.2
1.6
12.9
1.4
2.8
0.0

12.1

9.4

4.5

6.1
4.4

2.8
4.2
17.2
25.4
16.1
280

34.6
4.9
8.3
8.3

0.0
3.8
7.9
1.7
1.6
33.0
1.8
2.7
30.6
7.0
0.0

12.5
16.7
8.4
1.1
2.1
15.7
7.1
1.5
0.0

Economicburdenof
highereducation

30.3
76.6
48.3
21.9
3.6
15.0
2559

64.3
50.0
85.8
68.6
58.4

66.8
87.4
46.1
43.8
85.0
32.9
90.9
61.5
88.1
91.8
65.3
86.6

5.5
11.4
11.9
2.6
0.0
1.2
937

34.4
57.7
34.3
27.7
37.6

32.9
29.1
37.2
23.3
3.3
1.6
33.0
35.8
18.6
63.3
14.0
85.8

20.4
13.7
12.5
3.6
50.3
15.6
2.7
27.7
5.2
13.1
3.5

Investment

55.7
57.0
50.0
64.3
52.5
72.2
44.0
48.1
93.1
52.1
34.9

Untimely
death

1.4

3.1

1.1

2.1
2.9

14.2
1.7
0.0
0.0
0.4
96

11.5
0.0
1.9
3.8

0.0
10.2
0.3
3.3
2.4
0.0
0.0
0.0
2.0
0.0
0.4

6.3
3.6
1.7
5.6
1.1
16.6
0.9
2.3
0.7

Taxbenefit

1.0

0.6

4.2

1.8
0.7

2.8
2.5
0.0
0.0
0.0
82

0.0
2.5
0.0
0.8

4.9
10.2
10.7
1.7
4.0
16.5
0.0
0.3
0.0
16.3
0.0

0.0
0.0
0.6
2.2
0.0
3.7
1.9
0.1
0.7

Others

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 85

86

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

34.48

59.68

8.33

5.42

35.96

6.37

14.29

17.5
17.57

28.57

37.4

26.77

36.25

13.54

7.26

12.66

6.29

5.26

1.27
23.89

25

25

23.57

23.9
24.48

94.12

4.35

1.27

21.05

7.14

581

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand
EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal
WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra
SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

275

20.01

0.00

99.67

66.15

97.92

34.21
77.97

45.46

0.00

100.00

0.00
40.75

95.06

0.00

29.81

15.00

68.49

44.60

16.48

35.65

0.00
49.06

0.07

0.63

2.60

0.31

0.84

2.74

1.56

15.15

Haryana

13.75

35

15.63

Delhi

0.96

47.36

Chandigarh

17.94
13.89

them

AllIndia
NorthernRegion

State/UT

271

70.03

0.00

99.67

82.69

62.50

44.74
62.09

51.52

0.00

80.00

0.00
46.92

0.00

0.00

29.81

5.00

30.44

104.44

10.34

46.46

25.64

16.20

0.00
40.43

0.14

1.88

3.65

0.21

46.67
1.00
6.25
0.78
2.24
0.42

Rural
%ofHHs
Enjoy Companies
whofeel present
'swallow'
insurance insteadof
hardisnot securing
earned
future
money
relevantto

515

30.01

71.26

99.67

115.77

77.08

100.00
73.64

81.82

100.00

100.00

98.43
87.67

0.00

0.00

29.81

94.99

60.88

44.76

79.31

63.19

49.45

103.71

0.00
86.30

88.68
0.48
0.00
0.00
1.25
0.00
0.31
2.34
0.63
0.07

Donot
feelthe
need

124

10.00

47.51

99.67

66.15

4.17

13.16
14.44

0.00

100.00

20.00

0.00
8.64

95.06

0.00

39.75

5.00

68.49

14.92

24.14

16.73

21.35
0.37
0.00
0.78
0.00
5.04
0.00
0.52
0.16
0.00
0.31
37.70
29.17
38.46

Others

(Percentage)

899

4.81

6.67

3.33

6.49

65.7

30
20.57

34.93

6.9

40

5.03
31.16

10

3.33

5.88

30.71

18.84
15.33
43.33
30.3
12
13.33
10.36
50.34
3.39
11.73
8.4
17.49
50.65
26.26
8.84
35.83
29.86
4.76

169

38.50

0.00

75.08

81.96

35.68

53.16
39.76

31.36

48.31

41.67

11.04
43.28

41.47
0.71
4.29
0.65
2.00
0.48
0.36
2.57
0.36
0.24
0.00
47.92
34.04
16.38
56.94
25.58
35.72
33.08
97.43
42.52
0.00
0.00

373

77.00

99.95

100.10

73.76

23.30

33.22
33.83

40.90

42.36
0.71
2.86
2.27
0.57
0.48
0.12
3.43
0.54
0.16
0.00
37.75
38.58
22.52
102.49
25.58
33.49
99.25
2.56
28.34
0.00
0.00
22.09
37.09
50.00
0.00

Urban
%ofHHs
Enjoy Companies
whofeel present
'swallow'
insurance instead
hardisnot
of
earned
relevantto securing
money
them
future

TableS4.3d:Distribution ofHouseholdsReportingRelevanceof InsurancebyReasons(Insured)

381

61.60

49.98

100.10

57.37

79.61
0.50
1.43
1.30
0.57
0.48
0.12
2.86
0.00
0.08
0.36
67.16
102.12
53.23
45.55
86.05
69.21
66.17
0.00
49.60
100.10
33.33
66.27
88.80
100.00
96.62
73.62
99.67
72.40
74.28

716

19.90
0.28
2.86
0.65
0.86
0.00
0.12
0.29
0.18
0.08
0.36
29.40
22.69
36.85
15.18
34.89
22.33
66.17
5.13
28.34
0.00
66.67
22.09
7.87
0.00
0.00
4.09
12.18
20.77
16.02
98.35
0.00
0.00
7.70

18.48
14.77
40
27.44
13.25
11.33
8.38
44.11
4.58
12.75
12.06
17.52
39.13
30.79
16.06
36
23.33
6.23
20.7
6.05
2
8.16
3.88
28.45
34
14.29
30.37
27.89
22.02
75.08
5.57
2.51
12.24
5.61
1480

43.78
0.84
9.33
0.92
2.40
0.67
0.33
2.59
0.50
0.15
0.00
26.23
26.50
11.20
38.44
30.88
36.14
58.18
35.04
24.81
0.00
32.68
19.83
77.42
100.00
98.04
99.70
66.17
36.10
85.18
87.81
93.01
0.00
5.26
648

44.05
0.86
4.67
1.83
1.46
0.45
0.17
3.54
1.25
0.15
0.00
21.10
22.43
16.48
51.26
20.59
43.67
14.46
1.71
19.29
0.00
0.00
39.65
58.06
100.00
0.00
70.84
50.98
25.37
75.71
19.21
11.63
61.26
12.78
652

Rural+Urban
Donot Others
%ofHHs
Enjoy Companies
feelthe
whofeel present
'swallow'
need
insurance insteadof
hardisnot securing
earned
relevantto
future
money
them
83.17
0.49
0.67
0.92
0.93
0.22
0.22
2.59
0.33
0.07
0.17
40.99
78.49
34.93
45.34
88.24
55.72
59.27
16.24
27.56
0.00
32.68
138.78
96.06
85.71
49.02
94.45
98.72
32.52
37.86
74.09
81.39
85.76
8.27
1231

Donot
feelthe
need

20.47
0.33
1.33
0.69
0.40
2.68
0.06
0.41
0.17
0.04
0.33
17.93
19.37
25.70
12.81
32.35
18.07
87.82
2.56
22.05
0.00
98.04
39.65
15.05
14.29
49.02
7.87
17.36
24.39
56.78
49.39
2.33
73.51
1.50
303

Others

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 87

2.33
1.20
7.50
0.78
0.25
0.84
0.73
5.48
1.10
0.35

AllIndia

1.56

3.24

2.44

4.32

2.14

0.63

3.03

0.00

0.00

7.86

1.25

0.00

0.94

2.65

3.75

1.25

3.04

2.34

3.24

2.27

1.25

0.31

20.00

5.20

263

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

Chandigarh
Delhi
Haryana
HimachalPradesh

NorthernRegion

Onlyfor
rich

State/UT

445

2.15

0.00

2.18

2.50

48.87

11.85

2.03

2.33

0.00

6.25

2.28

0.94

1.25

0.00

4.58

0.00

0.00

2.78

3.94
1.59
2.50
2.34
1.25
0.42
0.31
10.97
1.25
0.56
0.31
3.30
17.07
1.82
1.13
0.63

Onlyfor
middleclass

182

1.97

0.00

2.49

4.64

3.02

2.97

4.37

3.22

1.25

3.75

3.68

0.00

1.25

1.61
0.48
0.00
0.78
0.00
0.42
0.84
1.57
0.63
0.14
0.00
1.54
3.48
2.50
1.51
0.00
2.78
0.00
0.00
1.15
0.00

Onlyforpoor
class

Insured

9943

89.78

78.75

94.70

67.14

44.84

74.22

90.48

90.16

91.25

87.98
93.48
88.75
89.84
98.25
97.47
92.98
77.02
89.36
97.64
97.81
87.47
70.03
78.64
93.44
87.15
88.89
73.68
100.00
85.11
98.75
97.50
98.13
90.15
86.25

Forall
classes

33

0.00

0.00

0.00

2.14

0.00

0.42
0.10
0.26
0.16
0.07
0.00
0.33
0.00
0.45
0.38
0.63
0.00
0.00
0.00
0.65
0.00
0.00
0.00
0.15
0.00
0.00
0.00
0.31
0.63

0.29
0.15
1.25
0.78

None

435

3.85
3.10
5.47
0.25
0.42
5.03
4.70
7.51
1.25
0.31
0.00
4.13
6.97
12.27
1.39
10.97
2.53
26.32
0.00
0.65
0.00
0.00
0.00
1.10
0.00
6.25
1.25
0.47
7.10
1.01
22.32
0.31
1.25
0.90

Can'tsay

12.68
6.12
30.00
6.25
5.05
22.03
1.68
7.83
5.63
5.60
3.75
20.71
20.25
21.95
16.41
23.75
21.51
16.67
15.29
45.39
25.00
0.00
2.53
18.10
35.00
10.00
20.71
14.65
5.01
13.73
2.16
0.00
5.00
4.29
410

Onlyfor
rich
2.92
1.72
0.00
6.25
0.00
0.00
0.42
12.17
0.00
0.84
0.00
1.53
5.06
3.25
1.54
0.00
2.15
0.56
0.00
1.97
0.00
5.00
0.00
4.15
10.00
5.00
3.57
3.82
8.35
29.41
0.72
2.56
5.00
4.29
95

middleclass

Onlyfor

TableS4.4a:DistributionofHouseholds BasedonTheir Perceptionabout theClassto WhichInsuranceIsRelevant(Rural) (Percentage)

2.28
1.55
0.00
3.13
0.00
0.00
1.26
0.87
4.38
1.68
0.00
1.53
1.27
2.44
3.08
1.25
2.15
0.56
0.64
1.32
0.00
0.00
1.27
6.53
0.00
0.00
6.43
8.28
2.92
0.00
5.76
1.28
0.00
3.57
74

Onlyfor
poorclass
58.40
71.47
55.00
62.50
86.87
72.88
70.17
60.00
41.25
85.43
77.50
47.11
21.52
39.02
57.44
26.25
58.06
10.00
67.52
46.05
75.00
90.00
96.20
52.52
45.00
65.00
51.43
52.87
58.66
50.98
56.83
79.49
40.00
57.14
1890

Forall
classes

Uninsured

0.41
0.43
10.00
0.00
0.00
1.69
0.00
0.87
0.00
0.28
0.00
0.17
0.00
0.00
0.51
0.00
1.08
0.00
0.00
0.00
0.00
0.00
0.00
0.30
0.00
0.00
0.71
0.00
1.04
0.00
2.16
1.28
0.00
0.71

None

13

23.30
18.71
5.00
21.88
8.08
3.39
26.47
18.26
48.75
6.16
18.75
28.95
51.90
33.33
21.03
48.75
15.05
72.22
16.56
5.26
0.00
5.00
0.00
18.40
10.00
20.00
17.14
20.38
24.01
5.88
32.37
15.38
50.00
30.00
754

Can'tsay

88

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


0.36
2.81

0.95
3.32

2.58
6.21

1.43

0.98

1.14

3.33

0.60

7.43

0.36

0.79

1.09

2.78

1.60

2.04

2.61

2.50

2.01

0.00

0.00

8.58

0.00

1.43

0.48

2.04

2.86

1.43

1.43

2.44

4.69

3.68

0.78

1.07

1.43

10.63

274

Chandigarh

Delhi

Haryana

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

Allsample

372

1.75

0.00

4.29

0.78

19.63

4.09

1.43

7.14

1.43

0.00

7.11

0.00

0.00

0.00

0.36

0.58

3.31

10.58

0.48

1.08

3.42
2.61
1.43
0.98
4.57
0.95
0.48
20.29

2.52
1.45

NorthernRegion

AllIndia

Onlyfor
middle
class

165

1.43

0.00

5.36

2.34

3.07

2.57

4.02

4.91

0.00

10.00

4.45

0.00

2.86

0.00

0.00

0.00

6.94

1.43

0.00

1.16

1.78

0.64

1.52
0.57
0.00
1.31
0.00
0.00
0.60
1.43
1.08
0.32
0.00
0.90

Onlyfor
poorclass

9664

86.19

98.57

88.93

71.29

68.10

78.70

89.67

88.75

95.71

78.57

89.06

98.33

94.29

98.57

83.89

87.50

56.94

88.94
93.65
97.14
94.43
94.29
93.81
96.90
69.71
91.74
97.38
98.18
89.02
75.64
83.97
94.35
90.00
95.13

Forall
classes

Insured

27

0.00

0.00

0.36

1.37

0.00

0.40

0.43

0.20

0.00

1.43

0.38

0.24

0.00

0.25
0.12
0.00
0.00
0.00
0.48
0.00
0.29
0.18
0.16
0.00
0.28
0.00
1.02
0.14
0.00
0.00
1.39
0.00
0.21
1.43

None

364

0.00

0.00

0.00

23.44

5.52

7.42

0.86

0.61

3.35
1.61
0.00
2.30
0.00
1.43
1.43
0.86
5.57
0.87
0.36
4.21
11.54
7.89
1.16
7.14
1.43
34.72
12.50
0.21
0.00
0.00
0.00
0.75
0.00
1.43

Can'tsay

TheirPerceptionabouttheClasstoWhich Insurance IsRelevant

Onlyfor
rich

State/UT

TableS4.4b:Distributionof HouseholdsBasedon

600

1.85

0.00

0.00

3.21

12.56
9.38
10.00
25.00
1.33
21.59
7.30
24.00
6.33
6.13
1.65
17.95
3.95
16.47
13.99
12.61
22.70
4.72
36.22
43.26
0.00
0.00
3.37
17.70
34.48
16.67
16.35
17.11
6.06
18.91

Onlyfor
rich

1.90
1.89
0.00
1.52
0.00
0.00
2.53
10.67
1.27
0.37
1.65
0.87
0.00
2.35
0.00
0.00
0.71
0.00
0.00
2.33
0.00
3.33
1.12
1.95
6.90
0.00
1.44
2.01
3.84
7.46
0.53
6.67
0.00
2.59
91

Onlyfor
middle
class

(Urban)(Percentage)

1.82
1.22
0.00
4.55
0.00
0.00
1.40
1.33
2.53
0.37
0.83
1.33
0.00
0.59
3.85
0.00
2.13
0.79
0.00
0.93
0.00
6.67
0.00
3.54
6.90
0.00
2.88
4.03
2.85
1.00
3.74
3.33
0.00
3.70
87

Onlyfor
poor
class
63.09
73.03
70.00
51.52
88.00
64.77
71.07
60.67
55.70
85.13
85.95
53.64
11.84
42.94
70.98
44.54
56.74
5.51
37.01
49.77
100.00
86.67
94.94
64.07
48.28
83.33
67.31
61.41
57.80
43.78
59.36
66.67
70.00
61.85
3012

Forall
classes

Uninsured

0.66
0.44
3.33
0.76
0.00
1.14
0.00
0.67
0.00
0.56
0.83
0.27
0.00
0.59
0.00
0.84
0.71
0.79
0.00
0.00
0.00
0.00
0.00
0.35
0.00
0.00
0.48
0.34
2.10
3.98
2.67
0.00
0.00
1.48
32

None

19.96
14.04
16.67
16.67
10.67
12.50
17.70
2.67
34.18
7.43
9.09
25.95
84.21
37.06
11.19
42.02
17.02
88.19
26.77
3.72
0.00
3.33
0.56
12.39
3.45
0.00
11.54
15.10
27.35
24.88
30.48
23.33
30.00
28.52
953

Can'tsay

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 89


0.95
2.79

2.32
8.98

3.24

2.36

1.50

2.55

0.00

0.00

8.17

0.67

0.67

0.68

2.35

3.33

1.33

2.29

2.39

3.98

3.05

1.03

0.67

11.33

8.08

536

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

816

1.94

0.00

3.16

1.68

32.73

3.15

0.67

6.67

1.33

0.00

5.69

0.00

0.00

2.00

ArunachalPradesh

EasternRegion

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

3.68
2.08
2.00
1.39
2.80
0.67
0.39
15.42
1.17
0.52
0.34
3.06
13.69
2.52
0.88
0.50
1.48

2.42
1.32
4.67
0.92
0.67
2.01
0.67
6.41
0.75
0.56
1.34
3.01

Onlyfor
middle
class

348

1.68

0.00

3.83

3.54

3.05

2.77

4.19

4.01

0.67

6.67

4.06

0.00

2.00

1.57
0.52
0.00
1.15
0.00
0.22
0.72
1.50
0.84
0.22
0.00
1.23
2.00
2.16
1.35
0.00
2.15
5.49
0.00
0.64
0.00

19607

87.88

88.00

92.01

69.12

57.67

76.49

90.06

89.50

88.45
93.56
92.67
93.07
96.40
95.75
94.82
73.53
90.47
97.52
97.98
88.22
72.95
81.15
93.86
88.48
91.81
60.44
90.43
84.57
98.67
96.00
98.24
89.61
82.67
93.33

Insured (Rural+Urban)
Onlyfor
Forall
poor
classes
class

60

0.00

0.00

0.17

1.77

0.27
0.14
0.67
0.23
0.00
0.45
0.06
0.27
0.17
0.11
0.00
0.30
0.00
0.72
0.27
0.33
0.00
1.10
0.00
0.46
0.67
0.00
0.14
0.26
0.67
0.00
0.10
0.37
0.51
0.00

None

800

3.61
2.39
0.00
3.23
0.13
0.89
3.34
2.86
6.61
1.07
0.34
4.17
9.35
10.20
1.28
9.18
2.01
32.97
9.57
0.46
0.00
0.00
0.00
0.93
0.00
4.00
0.95
0.67
7.26
3.50
22.85
0.17
0.67
0.42

Can'tsay

12.61
8.10
18.00
21.34
2.81
21.77
5.05
16.98
6.05
5.92
2.49
19.16
12.26
18.77
14.97
17.09
22.22
11.73
24.65
44.14
10.00
0.00
3.11
17.85
34.69
14.00
18.10
16.26
5.67
17.16
2.76
0.00
2.00
2.68
1010

Onlyfor
rich

2.31
1.82
0.00
2.44
0.00
0.00
1.68
11.32
0.76
0.56
1.00
1.16
2.58
2.73
0.62
0.00
1.28
0.33
0.00
2.18
0.00
4.00
0.78
2.77
8.16
2.00
2.30
2.64
5.52
14.85
0.61
5.05
2.00
3.17
185

Onlyfor
middle
class

TheirPerceptionabouttheClasstoWhich Insurance IsRelevant(Rural+Urban) (Percentage)

AllIndia
NorthernRegion
Chandigarh
Delhi
Haryana

State/UT

Onlyfor
rich

TableS4.4c:Distributionof HouseholdsBasedon

2.01
1.35
0.00
4.27
0.00
0.00
1.35
1.13
3.27
0.89
0.50
1.42
0.65
1.37
3.53
0.50
2.14
0.65
0.35
1.09
0.00
4.00
0.39
4.66
4.08
0.00
4.31
5.49
2.87
0.66
4.60
2.53
0.00
3.66
161

61.20
72.42
64.00
53.66
87.55
68.03
70.71
60.38
49.87
85.25
82.59
50.77
16.77
41.30
65.49
37.19
57.26
8.14
53.87
48.23
90.00
88.00
95.33
59.76
46.94
76.00
60.92
58.46
58.12
46.20
58.28
71.72
58.00
60.24
4903

Uninsured(Rural+Urban)
Onlyfor
Forall
poor
classes
class

0.34
0.21
0.50
0.85
0.33
0.00
0.00
0.00
0.00
0.00
0.33
0.00
0.00
0.57
0.22
1.71
2.64
2.45
0.51
0.00
1.22
45

0.56
0.44
6.00
0.61
0.00
1.36
0.00
0.75
0.00
0.45
0.50
0.22

None

21.31
15.87
12.00
17.68
9.64
8.84
21.21
9.43
40.05
6.93
12.94
27.27
67.74
35.49
15.18
44.72
16.24
78.83
21.13
4.36
0.00
4.00
0.39
14.63
6.12
8.00
13.79
16.92
26.11
18.48
31.29
20.20
38.00
29.02
1707

Can'tsay

90

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


16.67
5.56
13.64
18.50
21.79
9.40

23.91
23.43

8.48
3.76
7.36
4.84
2.92
3.96
8.52
7.83
0.00
9.09
16.30
5.00
2.56
6.58
8.71
12.50
23.75
7.76
7.19
23.43
45.84
9.82
7.81
31.25
29.01
1189

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WesternRegion

WestRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

2318

27.03

25.00

23.44

27.86

11.84

23.83

18.75

53.75

25.33

1.25

10.73

9.74

Rajasthan

UttarPradesh

6.58
14.92

Punjab

20.51
21.37
21.25
8.73
1.50
26.89
13.88
18.32
27.89
31.71
14.42
15.78
19.38
22.47
13.81

10.52
7.98
8.75
3.17
4.99
7.98

Insured
Protectiontool

Savingtools

MadhyaPradesh

HimachalPradesh

Haryana

Delhi

Chandigarh

NorthernRegion

AllIndia

State/UT

5615

41.26

42.50

67.81

56.96

42.07

50.52

47.50

53.61

48.75

33.75

49.26

83.70

75.64

93.75

49.69
46.72
32.50
15.08
1.00
52.10
59.81
50.52
32.01
53.34
70.53
53.37
75.43
63.15
26.47
53.31
32.58
88.89
77.27
57.68

Both

TableS4.5a:DistributionofHouseholds BasedonTheir PerceptionaboutInsuranceasa Tool(Rural)

2179

2.70

1.25

0.94

5.36

0.25

2.62

21.41

14.80

19.28
23.92
37.50
73.02
92.52
13.03
19.73
16.23
30.36
6.47
11.29
23.49
0.35
11.46
55.75
27.44
42.93
5.56
0.00
7.52
0.00
0.00
0.31
16.69
0.00
8.75

None

(Percentage)

322

1.43

15.00

9.95
6.75
5.00
0.00
4.08
10.17
0.85
10.34
4.86
12.61
0.00
11.59
29.76
4.27
3.59
10.00
6.59
5.07
7.01
30.57
20.00
0.00
13.75
9.52
10.00
20.00
12.32
5.70
13.96
50.98
5.76
2.53

Savingtools

Uninsured

15.63
19.11
10.00
12.90
2.04
25.42
3.81
20.69
13.19
38.10
8.75
12.64
10.71
9.40
12.31
5.00
14.29
8.70
12.10
21.66
10.00
30.00
12.50
18.45
45.00
5.00
19.57
15.82
12.50
28.43
10.79
7.59
10.00
5.71
506

Protectiontool

26.45
18.58
30.00
9.68
0.00
38.98
7.20
32.76
14.58
23.81
23.75
38.89
28.57
28.21
8.21
20.00
13.19
74.64
65.61
34.39
70.00
65.00
68.75
18.75
25.00
20.00
18.84
17.72
21.04
18.63
48.20
5.06
0.00
7.86
856

Both

47.97
55.57
55.00
77.42
93.88
25.42
88.14
36.21
67.36
25.49
67.50
36.87
30.95
58.12
75.90
65.00
65.93
11.59
15.29
13.38
0.00
5.00
5.00
53.27
20.00
55.00
49.28
60.76
52.50
1.96
35.25
84.81
75.00
85.00
1553

None

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 91


6.10

Jharkhand

23.98

17.01
9.18
17.86
17.14
27.11
1007

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

2259

29.67

20.00

24.64

17.97

23.16

38.22

9.63
18.31

Maharashtra

SouthernRegion

7.14
27.46

5.71
10.45

Goa

Gujarat

3.10

WestBengal
9.89

2.86

Tripura

12.86

4.29

Orissa

Sikkim

Daman&Diu

15.03

Mizoram

20.79
21.16
25.71
15.23
2.58
19.90
16.69
14.61
35.18
28.76
12.54
13.48
16.61
15.09
11.18
13.98
13.66
2.94
41.10
15.74
5.71
17.14
7.38
33.01
45.71

Protectiontool

Insured

WesternRegion

1.47
24.66

Meghalaya

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EasternRegion

Uttarakhand

9.27
7.34
5.71
2.98
4.87
1.94
2.26
20.06
13.24
8.53
2.87
6.02
3.51
2.68
3.68
3.23

Savingtools

AllIndia
NorthernRegion
Chandigarh
Delhi
Haryana
HimachalPradesh
MadhyaPradesh
Punjab
Rajasthan
UttarPradesh

State/UT

5824

42.11

42.86

56.79

69.73

53.60
51.55
45.71
27.48
9.74
67.48
73.78
50.72
26.88
56.97
74.19
57.93
76.04
69.83
17.94
50.90
53.78
95.59
34.25
62.08
90.00
77.14
89.52
47.51
41.43
87.14
51.64
41.24
54.78
55.94

Both

TableS4.5b:DistributionofHouseholds BasedonTheir PerceptionaboutInsuranceasa Tool(Urban)

16.35
19.95
22.86
54.30
82.81
10.68
7.27
14.61
24.70
5.74
10.39
22.57
3.83
12.41
67.21
31.90
26.45
0.00
0.00
7.16
0.00
2.86
0.00
9.59
0.00
0.00
10.45
10.92
2.93
3.89
3.13
0.71
20.00
1.12
1777

None

(Percentage)

9.98
8.99
6.67
3.05
1.34
2.25
1.97
25.33
9.55
14.23
6.61
12.11
11.69
9.94
2.50
4.20
4.26
3.41
37.01
30.80
0.00
0.00
6.70
10.04
3.33
26.67
11.96
7.69
8.26
20.00
5.35
6.67
3.33
2.60
476

Savingtools
17.60
21.12
6.67
6.11
4.03
28.09
21.35
12.67
24.55
33.52
5.79
12.11
19.48
7.60
5.36
4.20
9.22
3.41
29.13
19.41
34.48
16.67
9.50
28.87
66.67
3.33
34.45
23.75
11.96
21.46
8.56
6.67
0.00
10.78
840

Protectiontool

Uninsured

25.99
20.73
33.33
14.50
6.04
33.71
9.27
43.33
16.36
24.91
28.10
36.33
12.99
56.73
5.71
21.85
15.60
75.00
29.92
32.91
58.62
73.33
81.01
19.89
13.33
46.67
24.88
14.38
22.93
21.95
52.94
11.67
6.67
9.67
1241

Both
46.43
49.16
53.33
76.34
88.59
35.96
67.42
18.67
49.55
27.34
59.50
39.45
55.84
25.73
86.43
69.75
70.92
18.18
3.94
16.88
6.90
10.00
2.79
41.20
16.67
23.33
28.71
54.18
56.84
36.59
33.16
75.00
90.00
76.95
2217

None

92

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

20.65
21.27
23.33
13.32
2.00
23.65
15.19
16.55
31.21
30.34
13.55
14.65
17.94
18.93

9.91
7.68
7.33
3.04
4.93
5.18
4.56

17.37

MadhyaPradesh

Punjab

34.74
17.21

8.25
29.13

25.53
31.36

8.50
3.34
6.70
4.15
2.80
3.83
6.04
7.03
1.16

21.05

15.71
4.67
2.70
4.60
9.30

12.67

15.33
9.02

Uttarakhand

EastRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WestRegion

Daman&Diu

Goa

Gujarat

18.08
23.13

29.94
9.51

12.50

24.67

28.00

2197

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

4577

28.43

22.67

24.00

23.71

8.46

20.83

Maharashtra

SouthRegion

13.33

50.00

19.59

3.33

3.49

15.27

12.25

12.59

11.33

Rajasthan

UttarPradesh

HimachalPradesh

Haryana

Delhi

Chandigarh

NorthRegion

Protectiontool

Savingtools

11438

41.71

42.67

62.67

63.06

49.72

52.69

44.24

52.69

66.67

37.33

48.39

87.01

76.35

92.00

51.60
49.03
38.67
23.83
5.07
59.23
66.33
50.62
29.68
55.03
72.24
55.61
75.75
66.36
22.50
52.18
42.43
94.19
44.21
59.73

Both

Insured (Rural+Urban)

3955

1.86

10.00

0.83

4.29

2.26

2.78

15.94

12.76

4.67

0.00

17.84
22.03
30.67
59.81
88.00
11.94
13.91
15.46
27.79
6.13
10.87
23.04
2.16
11.92
61.08
29.53
35.27
1.16
0.00
7.35
0.00
1.35
0.14
13.18

None

PerceptionaboutInsuranceasaTool(Rural+ Urban)

AllIndia

State/UT

TableS4.5c:Distributionof HouseholdsBasedonTheir

799

2.20

8.00

9.97
8.11
6.00
2.47
2.43
5.41
1.52
18.80
7.69
13.58
3.98
11.88
21.12
7.64
2.95
6.53
5.17
4.42
20.42
30.71
8.16
0.00
8.88
9.85
6.00
24.00
12.10
7.00
10.38
30.29
5.52
5.03

Savingtools

(Percentage)

16.81
20.34
8.00
7.41
3.24
27.03
14.36
16.17
20.05
35.35
6.97
12.34
14.91
8.33
8.21
4.52
11.21
6.64
19.72
20.30
24.49
22.00
10.42
25.00
58.00
4.00
28.53
21.01
12.16
23.78
9.51
7.04
4.00
9.05
1347

Protectiontool

Uninsured(Rural+

26.17
19.89
32.00
13.58
3.64
35.81
8.45
38.72
15.66
24.47
26.37
37.45
21.12
45.14
6.74
21.11
14.66
74.78
49.65
33.50
63.27
70.00
77.22
19.47
18.00
36.00
22.48
15.54
22.23
20.85
50.92
9.05
4.00
9.05
2096

Both

Urban)

47.05
51.66
54.00
76.54
90.69
31.76
75.68
26.32
56.59
26.60
62.69
38.33
42.86
38.89
82.11
67.84
68.97
14.16
10.21
15.48
4.08
8.00
3.47
45.69
18.00
36.00
36.89
56.46
55.23
25.08
34.05
78.89
84.00
79.71
3769

None

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 93

28.91
40.65
7.59
4.69
31.92
13.56
65.28
22.57
5.03
50.55
68.03
13.94
11.11
7.61
13.48
21.25
22.61
27.78
0.00

AllIndia
NorthernRegion
Chandigarh
Delhi
Haryana
HimachalPradesh
MadhyaPradesh
Punjab
Rajasthan
UttarPradesh
Uttarakhand
EasternRegion
ArunachalPradesh

49.30
55.46

23.75
16.25
18.21
22.46
33.47
1.76
37.43
35.31
50.00
48.74
3267

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

4676

48.56

47.50

63.13

29.77

96.73

48.75

63.75

3.13
20.43

5.00

WesternRegion

2.50

Tripura

41.38
32.72
40.51
28.91
23.19
23.73
20.33
47.77
43.55
37.17
28.53
41.41
76.04
56.82
28.97
26.56
29.15
66.67
100.00
47.97
18.75
21.25
41.88
50.62
61.25

Part

271

1.08

2.50

1.25

2.40
1.18
11.39
0.00
0.00
1.69
0.83
5.77
0.94
0.28
0.31
4.34
2.08
11.41
2.64
0.94
2.01
0.00
0.00
1.56
0.00
30.00
7.81
3.01
0.00
0.00
4.11
2.81
1.41
0.25
2.50

None

Insured

27.32
25.45
40.51
66.41
44.89
61.02
13.56
23.88
50.47
12.00
3.13
40.30
10.76
24.16
54.91
51.25
46.23
5.56
0.00
31.25
78.75
43.75
47.19
25.94
15.00
20.00
28.93
25.43
9.66
1.26
30.30
0.31
0.00
1.62
3087

Can'tsay
13.98
27.50
5.00
6.25
21.21
1.67
42.68
17.24
1.27
35.01
56.25
3.03
5.95
3.25
4.06
1.25
7.53
0.57
0.00
4.40
0.00
5.00
2.50
7.96
5.00
0.00
8.57
8.81
12.71
18.63
20.86
2.53
15.00
5.71
453

Full

abouttheExtenttoWhichInsuranceCan ReplacePhysical Losses(Rural)

WestBengal

19.22

Orissa

Sikkim

Mizoram

Meghalaya

Jharkhand

Chhattisgarh

Bihar

Assam

Full

State/UT

TableS4.6a:DistributionofHouseholdsBasedon TheirPerception

20.11
15.69
20.00
18.75
15.15
8.33
7.95
32.76
8.92
17.93
21.25
22.71
15.48
21.95
9.14
12.50
16.13
8.52
82.80
16.98
5.00
10.00
15.00
21.24
35.00
45.00
18.57
18.87
23.54
72.55
10.07
16.46
0.00
8.57
651

Part

(Percentage)

2.21
1.29
10.00
3.13
0.00
3.33
0.84
3.45
0.64
0.56
1.25
3.53
20.24
7.32
2.54
1.25
4.30
1.14
0.00
0.63
0.00
15.00
0.00
0.59
0.00
0.00
0.71
0.63
2.29
0.00
7.19
0.00
0.00
0.71
72

None

Uninsured

63.70
55.52
65.00
71.88
63.64
86.67
48.54
46.55
89.17
46.50
21.25
70.73
58.33
67.48
84.26
85.00
72.04
89.77
17.20
77.99
95.00
70.00
82.50
70.21
60.00
55.00
72.14
71.70
61.46
8.82
61.87
81.01
85.00
85.00
2062

Can'tsay

94

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


48.65
68.46
15.18
19.49

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

64.79
100.00
59.71

42.62
58.69

58.80
45.39

24.64
28.61
4.23
0.00
22.12
1.43
1.43
8.57
21.37
22.86
31.43
15.51
24.32
40.39
13.24
37.11
39.29
61.43
62.38
3176

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

4752

36.67

38.57

52.86

34.18

64.97

55.51

61.43

77.14

5.71

28.57

20.81

4.36
13.07

Bihar

43.73
38.65
52.86
38.24
26.86
23.33
34.64
56.57
43.55
40.95
31.18
43.21
62.94
60.05
21.88
36.79

Part

264

0.63

0.00

3.57

0.98

3.05

1.71

1.86

3.47

0.00

0.00

2.26

4.29

2.43
1.37
7.14
1.63
0.00
10.00
0.60
4.29
0.72
0.24
0.00
4.28
4.79
6.78
2.35
1.07
5.49
0.00
0.00
0.54
0.00
55.71

None

Insured

2674

0.32

0.00

4.29

27.73

18.74

12.51

24.61
22.57
22.86
43.79
41.43
52.38
13.93
14.86
44.80
10.16
0.36
37.32
12.78
28.81
62.70
37.50
45.09
30.99
0.00
17.63
70.00
37.14
44.52
17.68
0.00
7.14
25.51
15.02

Can'tsay

708

14.83
25.80
6.67
3.79
22.15
1.11
34.92
19.33
5.46
36.06
52.89
3.91
5.19
1.73
3.77
4.17
9.15
0.00
0.00
7.53
0.00
3.33
2.78
10.70
0.00
16.67
7.62
13.33
13.97
7.66
20.74
13.33
10.00
14.87

Full

abouttheExtenttowhichInsuranceCan ReplacePhysical )Losses(Urban

Assam

Punjab

MadhyaPradesh

HimachalPradesh

Haryana

Rajasthan

Full
29.23
37.41
17.14
16.34
31.71
14.29
50.83
24.29
10.93

AllIndia
NorthernRegion
Chandigarh
Delhi

State/UT

TableS4.6b:DistributionofHouseholdsBasedon TheirPerception

19.71
18.00
26.67
14.39
17.45
14.44
12.29
45.33
10.92
16.73
25.62
19.27
10.39
30.06
7.19
13.33
7.04
7.14
83.46
18.41
3.33
3.33
15.56
30.00
36.67
46.67
32.86
25.67
17.16
37.32
16.49
8.33
3.33
7.43
941

Part

(Percentage)

2.96
1.83
3.33
5.30
0.00
5.56
0.84
6.00
0.42
0.93
1.65
4.62
28.57
8.67
2.74
5.00
3.52
0.00
0.79
0.00
0.00
16.67
5.00
1.58
0.00
0.00
2.86
1.00
3.31
2.39
7.98
2.50
0.00
1.49
141

None

Uninsured

62.50
54.37
63.33
76.52
60.40
78.89
51.96
29.33
83.19
46.28
19.83
72.20
55.84
59.54
86.30
77.50
80.28
92.86
15.75
74.06
96.67
76.67
76.67
57.72
63.33
36.67
56.67
60.00
65.56
52.63
54.79
75.83
86.67
76.21
2984

Can'tsay

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 95


54.25
50.33

23.33
23.33
16.95
23.43
36.99
11.57
32.71
31.50
46.00
48.16
6442

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

9428

27.92

28.00

39.50

29.43

56.71

51.90

62.67

6.22
20.89

3.33

WesternRegion

2.00

Tripura

42.53
35.56
46.31
35.48
24.90
23.54
27.02
51.98
43.55
38.93
29.77
42.30
69.22
58.37
25.69
31.33
25.27
65.17
100.00
53.43
23.33
14.00
42.30
54.61
68.67

Part

534

0.89

0.00

3.25

2.86

2.41
1.27
9.40
1.15
0.00
5.61
0.72
5.06
0.84
0.26
0.17
4.31
3.49
9.19
2.51
1.00
3.63
0.00
0.00
1.09
0.00
42.00
5.81
2.64
0.00
0.00
3.81
2.31
1.56
2.86

None

Insured

25.99
24.07
32.21
50.46
43.28
56.95
13.73
19.56
47.82
11.14
1.84
38.84
11.81
26.40
58.51
44.83
45.70
25.84
0.00
24.92
74.67
40.67
45.68
21.86
8.00
14.00
27.33
20.00
11.11
28.86
35.00
25.75
26.00
23.03
5761

Can'tsay
14.49
26.47
6.00
4.27
21.77
1.33
38.02
18.42
3.80
35.64
54.23
3.52
5.59
2.36
3.89
3.00
8.51
0.33
0.00
6.28
0.00
4.00
2.69
9.68
2.00
10.00
8.00
11.76
13.50
11.25
20.80
9.05
12.00
11.74
1161

Full

theExtenttoWhichInsuranceCan ReplacePhysical Losses(Rural+

WestBengal

20.57

Orissa

29.06
39.10
12.08
12.90
31.82
13.90
58.53
23.39
7.79
49.67
68.23
14.55
15.47
6.05
13.29
22.83
25.40
8.99
0.00

Full

Sikkim

Mizoram

Meghalaya

Jharkhand

Chhattisgarh

Bihar

Assam

AllIndia
NorthernRegion
Chandigarh
Delhi
Haryana
HimachalPradesh
MadhyaPradesh
Punjab
Rajasthan
UttarPradesh
Uttarakhandl
EasternRegion
ArunachalPradesh

State/UT

TableS4.6c:DistributionofHouseholdsBasedonTheir Perceptionabout

19.87
17.09
24.00
15.24
16.53
12.00
10.55
39.85
10.13
17.21
23.88
20.77
13.04
26.69
7.98
13.00
10.64
7.95
83.10
17.84
4.00
6.00
15.38
26.73
36.00
46.00
27.14
23.31
19.52
48.87
13.76
11.56
2.00
7.82
1592

Part
2.66
1.62
6.00
4.88
0.00
4.67
0.84
4.89
0.51
0.78
1.49
4.15
24.22
8.11
2.66
3.50
3.83
0.66
0.35
0.25
0.00
16.00
3.46
1.21
0.00
0.00
2.00
0.87
2.93
1.61
7.65
1.51
0.00
1.22
213

None

Uninsured

Urban)(Percentage)

62.98
54.82
64.00
75.61
61.69
82.00
50.59
36.84
85.57
46.37
20.40
71.56
57.14
62.84
85.48
80.50
77.02
91.06
16.55
75.63
96.00
74.00
78.46
62.38
62.00
44.00
62.86
64.05
64.04
38.26
57.80
77.89
86.00
79.22
5045

Can'tsay

96

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


38.56
47.19
19.95
9.72
16.37

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

62.19
51.95

54.45
57.20
36.90
62.19

2.50
6.25
3.44
23.22
21.25
27.50
23.57
22.62
30.22
2.26
24.42
36.25
48.75
49.91
2981

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

4863

47.58

48.75

96.98

240

0.36

2.50

1.25

1.78

0.00

0.94

0.78

1.25

0.00

46.43

0.00

48.75

0.88

1.56

33.75

2.12
2.53
8.75
0.78
0.00
0.85
2.09
9.95
2.19
1.80
2.50
2.74
3.47
6.05
1.77
0.31
1.79
0.00
0.00
0.31
0.00

None

Rural

73.75

16.25

25.00

38.91

25.78

57.89

15.82

Orissa

31.58

Meghalaya

10.00

Sikkim

29.59
100.00

55.00

Jharkhand

43.03
38.46
37.50
28.91
22.44
18.64
36.60
51.05
35.84
44.80
44.38
37.63
78.13
56.50
24.49

Part

Mizoram

12.12

Bihar

Chhattisgarh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

Haryana

Delhi

26.38
30.48
8.75
4.69
28.68
3.39
51.41
9.95
3.76

Full

AllIndia
NorthernRegion
Chandigarh

State/UT

Insured

3217

2.15

0.00

0.31

36.90

0.75

11.64

28.47
28.54
45.00
65.63
48.88
77.12
9.91
29.06
58.22
14.84
5.94
39.69
8.68
21.08
61.62
34.69
52.81
10.53
0.00
35.00
72.50
43.75
32.81
23.95
5.00
23.75
28.75
22.15

Can'tsay

264

8.17
10.86
0.00
6.25
21.21
1.67
5.44
11.21
1.91
18.21
10.00
5.53
4.76
5.69
6.63
15.00
17.20
0.56
0.64
5.00
0.00
5.00
3.75
8.26
5.00
5.00
9.29
8.18
8.13
13.73
10.07
2.53
10.00
5.00

Full

TableS4.6d:DistributionofHouseholdsBasedon TheirPerception abouttheExtent toWhichInsuranceCan ReplaceFinancial Losses(Rural)

19.14
12.59
15.00
21.88
14.14
6.67
5.86
30.17
5.10
16.81
1.25
21.71
15.48
19.51
5.61
7.50
7.53
7.22
81.53
18.13
10.00
15.00
28.75
23.60
55.00
30.00
20.71
21.38
25.42
76.47
12.95
16.46
5.00
8.57
620

Part

Rural

(Percentage)

3.28
4.22
25.00
0.00
0.00
3.33
1.67
7.76
1.27
4.48
13.75
3.52
21.43
9.76
2.55
2.50
1.08
0.56
0.00
1.25
0.00
5.00
0.00
0.00
0.00
0.00
0.00
0.00
2.71
0.00
7.91
1.27
0.00
0.71
106

None

Uninsured

69.42
72.33
60.00
71.88
64.65
88.33
87.03
50.86
91.72
60.50
75.00
69.24
58.33
65.04
85.20
75.00
74.19
91.67
17.83
75.63
90.00
75.00
67.50
68.14
40.00
65.00
70.00
70.44
63.75
9.80
69.06
79.75
85.00
85.71
2247

Can'tsay

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 97


56.43

54.36
47.96

5.56
0.0
22.86

10.24
27.99
18.57
41.43
23.27
30.9
36.41
22.4
17.97
35
60
60.32
2979

Mizoram

Orissa

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

0.0
1.43

Sikkim

Tripura

4931

38.1

40

56.79

41.6

63.34

56.12

54.29

81.43

55.71

19.42

Jharkhand

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EasternRegion

Uttarakhand

Meghalaya

Part
45.38
42.54
58.57
44.44
26
24.76
43.69
57.02
37.28
44.76
49.46
43.03
69.01
64.65
17.32
16.43
22.61
62.5
100
52.86
64.29
5.71

Full
27.42
31.57
10
10.46
26
3.81
48.21
20.63
9.5
42.86
44.8
16.5
14.7
12.59
7.36
55

AllIndia
NorthernRegion
Chandigarh
Delhi
Haryana
HimachalPradesh
MadhyaPradesh
Punjab
Rajasthan
UttarPradesh

State/UT
Urban

Insured

221

1.27

0.0

1.43

2.34

2.03
1.89
10
0.65
0.57
8.1
0.95
6.59
0.54
0.95
2.15
3.26
5.43
3.15
4.04
0.71
0.87
0.0
0.0
0.54
0.0
55.71
0.71
0.38
0.0
0.0
0.2
0.57
1.36
0.61

None
25.17
23.99
21.43
44.44
47.43
63.33
7.14
15.76
52.69
11.43
3.58
37.2
10.86
19.61
71.28
27.86
57.1
31.94
0.0
23.75
35.71
37.14
33.33
15.2
0.0
4.29
20.41
14.16
14.27
13.65
38.09
6.79
0.0
0.32
2735

Can'tsay
10.47
13.66
10
0.76
19.33
3.33
11.98
18
3.38
21.15
15.7
5.45
6.49
6.9
3.07
18.33
6.94
0.0
0.0
7.11
0.0
3.33
4.44
12.96
3.33
20
12.86
13.29
11.14
12.92
7.98
6.67
10
14.07
500

Full

TableS4.6e:DistributionofHouseholdsBased onTheirPerception aboutthe Extentto WhichInsuranceCan ReplaceFinancial Losses(Urban)

19.67
16.65
23.33
18.94
18.67
11.11
7.8
47.33
10.97
17.81
8.26
20.38
7.79
33.33
4.1
7.5
9.72
7.87
83.46
19.25
3.33
3.33
28.33
28.9
56.67
40
25.24
27.57
18.6
36.84
19.15
15
0.0
7.78
939

Part

Urban

Uninsured

(Percentage)

3.15
3.71
6.67
5.3
0.0
4.44
2.23
5.33
1.27
3.34
14.05
3.5
29.87
1.72
3.07
4.17
5.56
0.0
0.79
0.0
0.0
16.67
0.0
0.53
0.0
0.0
0.95
0.33
3.06
1.44
8.51
3.33
0.0
0.74
150

None
66.71
65.98
60
75
62
81.11
77.99
29.33
84.39
57.7
61.98
70.67
55.84
58.05
89.76
70
77.78
92.13
15.75
73.64
96.67
76.67
67.22
57.62
40
40
60.95
58.8
67.2
48.8
64.36
75
90
77.41
3185

Can'tsay

98

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


100.00
45.42

39.14
59.67

24.83
10.99
0.00
24.42
1.33
4.00
7.30
25.58
20.00
34.00
23.43
26.94
33.37
13.39
21.34
35.67
54.00
55.43
5961

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

9793

42.54

44.67

78.40

54.40
52.50

50.95

51.33

77.33

58.51
54.16

11.33

43.33

61.54

19.00

9.90

73.38
60.42
21.14
13.00

55.00

14.55

Assam

47.33
39.86
24.10
21.52
39.91
53.90
36.51
44.78
46.74
40.30

Bihar

12.31

ArunachalPradesh

Part
44.18
40.41

Chhattisgarh

18.25

EasternRegion

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

9.33
8.76
27.43
3.59
49.92
15.05
6.43
40.56
46.08

Chandigarh
Delhi
Haryana
HimachalPradesh

Full
26.89
31.00

AllIndia
NorthernRegion

State/UT

461

0.84

1.33

1.33

2.05

0.34

0.67
1.15

0.76

0.00

0.00

1.08
0.63

44.00

4.49
4.66
2.83
0.50
1.36
0.00
0.00
0.42
0.00

9.33
0.69
0.27
4.26
1.56
8.34
1.42
1.41
2.34
3.00

2.08
2.22

None

Insured

5952

1.18

0.00

3.33

37.47

7.87

12.98

2.67
14.67
24.86
17.99

9.82
20.37
66.13
31.50
54.82
27.47
0.00
29.75
55.33
40.67
33.11
19.63

34.00
50.69
48.20
70.63
8.62
22.71
55.64
13.25
4.84
38.46

26.85
26.36

Can'tsay

765

10.98

13.18
8.87
5.03
10.00

4.00
14.00
11.43
11.52
10.02

5.59
6.40
4.50
17.00
10.97
0.33
0.35
6.27
0.00
4.00
4.23
11.21

6.00
1.83
20.08
2.67
9.36
15.04
2.79
19.98
13.43
5.49

9.55
12.57

Full

TableS4.6f:DistributionofHouseholdsBasedonTheir Perceptionabout theExtent toWhichInsuranceCan ReplaceFinancial Losses(Rural+

Part

49.84
16.51
15.58
2.00
8.05
1559

56.00
36.00
23.43
25.43
21.13

11.80
27.61
4.70
7.50
8.86
7.49
82.39
18.80
6.00
8.00
28.46
26.92

20.00
19.51
16.87
9.33
7.02
39.85
8.63
17.41
5.47
20.96

19.46
15.06

0.96
8.26
2.51
0.00
0.73
256

0.00
0.00
0.57
0.22
2.93

25.47
5.05
2.86
3.50
3.80
0.33
0.35
0.50
0.00
12.00
0.00
0.33

14.00
4.27
0.00
4.00
2.01
6.39
1.27
3.79
13.93
3.51

3.20
3.91

None

Uninsured

Urban)(Percentage)

36.01
66.36
76.88
88.00
80.24
5431

40.00
50.00
64.57
62.83
65.92

57.14
60.94
87.93
72.00
76.37
91.86
16.90
74.44
94.00
76.00
67.31
61.54

60.00
74.39
63.05
84.00
81.61
38.72
87.31
58.82
67.16
70.04

67.80
68.46

Can'tsay

Householdsby

Tax benefits

Appreciation

Transferability

Easy liquidity
0.007.8113.28
11.7264.3422.19
1.2619.3323.11

0.6349.588.23

92.9922.6

96.3014.2

0.424.06

16.9339.32

Haryana

HimachalPradesh

MadhyaPradesh

Punjab

10.7416.6915.99
20.8910.6221.58

0.421.25

0.310.94

11.2914.44

UttarPradesh

Uttarakhand

EasternRegion

6.2613.8910.51
9.0613.7527.81
23.448.9813.97
31.580.0026.32

5.4749.537.66
0.000.0011.25
2.502.505.00
0.314.0619.06

6.638.14

61.2534.0

2.747.98

30.0010.5

27.2750.00

30.6324.38

0.000.00

7.505.00

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

23.7531.2528.75
1.2550.0010.00
9.2949.8211.96

21.2546.25

512.508.7

99.2915.8

16.5428.39

27.5021.35

16.5818.34

25.6730.66

24.6116.51

22.5030.00

39.4615.71

12411624

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample
115231772162

21.6120.8931.61

26.2527.5035.00

41.4329.6061.06

22.2815.8616.58

3.271.7679.40

21.2017.5042.19

9.2037.6021.06

9.6342.9817.12

3.440.63

13.5923.14

WestBengal

WesternRegion

54.550.0040.91

17.183.9626.21

518.156.8

10.3520.70

ArunachalPradesh

0.6339.692.81

0.2132.0410.54

2.973.28

Rajasthan
0.4735.472.34

47.1417.9737.50

11.2513.751.25

6.257.03

Easy

13.7547.50

marketability

Delhi

0.00

3.752.50

1.25

31.462.80

5829135

36.610.54

37.500.00

675

0.71

0.00

4.63

46.171.78

69.600.75

45.421.30

69.730.16

81.250.54

82.500.00

57.500.00

1.76
0.00
1.25
0.71
2.96
2.14
1.76

74.500.29

7.500.94

1.2525.00

14.38
13.75
30.00
70.94

45.450.00
35.781.25

15.79

1.75
0.00
1.00

68.420.00

35.660.00

50.632.19

52.573.00

9.59
15.42

40.752.20

13.80

3.59
0.28
0.63

12.24

3.78
0.21

10.22

0.00

69.860.34

40.682.19

59.380.00

75.100.00

52.660.63

42.712.08

56.150.31

14.295.88

36.410.25

42.190.00

11.25

Any other

1.252.50

benefits
5.97
2.98

1625

2.32

14.38
15.68
27.50
42.97
24.69
50.42
6.98
9.38
19.38
12.90
3.44
22.99
13.36
20.70
27.66
34.06
26.18
21.05
9.09
10.00
72.50
38.75
19.06
2.72
0.00
2.50
1.79
3.90
4.17
2.51
9.80
0.31
1.25

Can't say

55.500.67

3.348.84

3.572.14

2.862.86

363960

0.005.00

0.000.00
258470

0.002.53

5.042.88
3.802.53

2.887.91

0.001.96

2.922.08
2.940.98

2.5212.58

2.923.75

1.4322.14

0.0025.00

10.0015.00

0.008.81

0.003.57

0.000.00

5.005.00

2.3617.40

0.003.75

0.295.90

1.251.25

0.000.00

2.509.38

12.030.00

1.100.00

9.093.03

0.005.00

2.992.49

6.850.00

3.701.85

4.312.55

0.0025.00

0.0013.41

0.634.38

25.0016.38

0.0018.75

0.003.33

2.0243.43

0.003.13

0.000.00

2.7515.88

0.000.00

Transferability

0.000.00

0.000.00

3.755.00

20.2519.62

0.000.55

0.003.03

0.001.25

1.000.50

9.592.05

2.780.00

4.633.91

1.250.00

0.560.00

0.000.00

13.4522.4

0.000.83

0.005.00

03.0310.1

9.386.25

5.000.00

1.123.78

2.384.32

Easy liquidity

10.1928.1119.13

(Percentage)

Appreciation

5.3636.6612.43

ofSavings(Rural)

Uninsured

4.63
6.09
10.00
9.38
20.20
6.67
0.42
25.86
2.50
1.96
0.00
3.35
0.93
3.42
1.99
5.00
6.06
2.76
7.59
1.25
0.00
0.00
3.75
5.01
15.00
0.00
5.71
3.77
4.17
7.84
2.16
6.33
10.00
1.43
504

Tax benefits

3.078.80

-visOther Avenues

0.00
0.00
0.71
1752

37.41

6.86

34.51
40.00
35.00
37.86
30.82
12.50

6.96
5.63
0.00
0.00
0.00

17.17
11.05

8.75

13.93

6.16

14.81

1.25
9.34

20.69
14.38
36.31

5.00
5.83

15.63
28.28

0.00

16.13
19.57

emergency

10.9814.37

2.01
1.72
0.00
0.00
2.02
5.00
0.00
3.45
2.50
0.84
5.00
1.68
0.00
3.42
3.98
3.75
0.00
0.00
0.00
1.25
0.00
10.00
1.25
3.83
15.00
0.00
2.86
3.77
2.29
1.96
0.72
8.86
0.00
0.71
218

No benefits

51.581.19

Usefulness in

Insured

ofInsurancevis

emergency

No benefits

TheirPerceptionaboutBenefits

0.29
0.00
0.00
0.00
0.63
0.42
0.00
0.00
1.27
0.00
0.71
319

10.00
10.00
46.25

0.00
3.03
5.00
0.00
7.76
3.75
0.56
0.00
5.19
1.85
3.42
0.00
0.00
2.02
2.76
3.80
2.50

20.00

2.93
2.32

benefits

AllIndia
NorthernRegion
Chandigarh

State/UT

TableS4.7a:Distributionof

62.84
59.66
70.00
65.63
38.38
76.67
75.83
43.97
55.63
55.59
68.75
64.57
57.41
17.12
69.65
83.75
53.54
85.64
70.89
75.00
90.00
80.00
51.25
49.56
25.00
45.00
47.86
54.72
75.42
87.25
47.48
82.28
90.00
88.57
6828

Can't say

Any other

Usefulness in

marketability

Easy

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 99

100

HouseholdsbyTheir

Perceptionabout

dInsure

sBenefit

Tax benefits
24.43

13.1471.71

0.3232.2
0
0.3631.9
0

1.7111.43

2.865.24

1.556.30

16.2940.57

3.756.25

1.032.70

Haryana

HimachalPradesh

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


27.40
18.21
14.29
21.43
33.57
32.86
5.71

14.8617.43

13.700.0
0
47.950.0
0
6.6153.2
1

0.000.00
1.437.14
0.241.43
8.6548.3
8
20.0051.43

0.0082.8
6
3.0658.9
8

13.0214.76

11773029

4.007.43

13.709.5
9

90.4161.64

35.7130.89

0.000.00

2.862.86

1.190.95

9.9320.8
4

21.4337.14

4.292.86

5.1014.0
8

12.7325.75

24.6618.20

15.6815.07

21.6825.98

18.9320.36

11.4327.14

38.1012.38

1276160
2

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

25.7137.14

39.2937.86

3118

52.86

60.00

61.79

15.43

42.16

6.7211.20
16.4110.94

42.06

44.21

27.76

35.52

24.00

42.14

17.6015.83

12.3037.20

24.66

10.3616.79

2.8634.6
4

Chhattisgarh

12.82

14.3918.23

3.287.83

Bihar

39.86

0.00
0.32

31.431.43
29.843.97

737

1.79

31.072.86

5721159

1.76

56.051.76

1.06

42.973.43

1.02

2.58

71.240.72
54.585.09

1.02

73.880.20

4.29

0.00

55.710.00
78.570.00

1.96

59.05

71.780.45

8.810.00

47.14

61.43

15.710.00
1.4330.00

10.89

6.78
1.75
8.57
0.97
6.00
3.33
0.59
4.00
2.50
0.16
0.72
18.53
4.15
18.36
15.10
1.43
2.57
16.44
15.07

40.000.18

45.210.00

1.3741.10

37.140.29

50.003.93

36.041.00

47.830.48

55.270.32

37.06

17.877.9
7

11.1129.47

Assam

37.063.1
9

46.0117.57

ArunachalPradesh

36.991.35

0.722.15

15.5817.62

Uttarakhandl

EasternRegion

76.340.00

78.430.00

54.290.54

45.431.43

75.150.00

33.8113.33

39.140.86

51.620.32

30.000.00

63.490.95

26.44

Usefulness in

12.19

emergency

13.7117.68

0.3640.7
1

46.8626.00

1.5539.3
6

0.9518.1
0

78.5718.5
16.1712.0

Easy marketability

3.259.09

Easy liquidity

12.8641.43

Transferability

Delhi

Appreciation

Chandigarh

No benefits
52.651.46

Any other benefits

28.70
22.06
21.43
16.88
30.86
30.48
17.84
50.57
4.46

1367

4.60

1.43

4.29

9.77

17.72

9.03

2.29

1.63

0.00

0.00

1.81

12.58
13.15
18.57
32.47
20.86
30.95
7.02
9.43
15.71
9.60
1.43
18.29
14.38
14.25
19.66
26.43
27.71
41.10
0.00
5.00
32.86
14.29
24.76

Can't say

10.8327.88

120

2.59

0.00

0.83

10.64

1.44

3.79

3.65

2.86

2.51
1.38
3.33
2.27
2.67
0.00
0.28
6.67
0.42
0.74
0.83
2.92
1.15
3.76
1.68
0.00
0.67
0.00
14.17
5.42
0.00
0.00
0.56
3.15
3.33
0.00

Easy marketability

96.0835.0

237

1.48

3.33

4.17

12.77

4.96
4.80
3.33
3.79
12.00
1.11
0.84
36.00
0.00
0.93
0.00
4.89
0.00
6.99
4.03
9.17
0.67
0.00
19.69
5.83
0.00
0.00
0.56
5.78
3.33
0.00
4.76
7.31
4.90
2.87

Easy liquidity

3.248.94

visOther Avenues ofSavings (Urban)

(Percentage)

162569

3.705.93

0.003.33

010.007.5

6.916.38

0.961.91

4.535.14

03.3218.6

40.9527.1

70.0046.6

33.3313.3

42.2822.9

0.001.67

0.000.00

0.000.00

20.0010.4

2.360.79

0.000.00

3.332.67

2.503.33

4.365.70

5.382.15

1.150.00

2.223.68

00.0043.8

90.1914.2

0.429.17

39.3312.67

60.2823.9

0.001.11

08.0050.0

1.523.79

3.330.00

64.2518.6

3.3911.92

Appreciation

11.7414.74

dUninsure

6.83
7.79
0.00
3.79
24.00
6.67
1.39
44.67
0.83
3.71
0.00
4.25
1.15
4.84
2.01
10.00
2.67
0.00
18.11
1.67
3.33
3.33
3.33
12.78
36.67
0.00
7.62
15.28
5.51
3.83
5.32
10.83
3.33
4.81
326

Tax benefits

AllIndia

ofInsurancevis-

3.12
2.60
0.00
4.55
0.00
21.11
1.11
4.67
2.92
0.74
0.00
2.29
0.00
0.54
3.02
6.67
5.33
0.00
0.00
2.50
0.00
10.00
0.56
2.80
0.00
3.33
1.43
3.99
6.12
15.79
2.13
2.50
0.00
3.70
149

emergency
0.83
0.00
2.59
916

39.75
30.00
70.00
51.43
29.57
11.51
14.35
29.79

0.00
0.00
0.56

10.24
14.17

8.67
2.36

12.08
12.50

3.31
7.87
4.60
2.69

21.73
33.33
14.58
41.00

6.67

16.67
36.67

0.00

No benefits

19.19
26.01

3.41
1.27
0.00
0.76
2.00
1.11
0.28
5.33
3.33
0.00
0.83
8.06
0.00
1.08
6.04
0.83
0.67
0.79
0.00
3.33
50.00
26.67
40.56
0.53
0.00
3.33
0.00
0.66
1.22
1.44
2.13
0.00
3.33
0.74
163

Any other benefits

NorthernRegion

State/UT

TableS4.7b:Distributionof

56.14
49.64
96.67
65.15
31.33
70.00
54.60
20.00
49.58
49.17
52.89
62.67
80.46
24.19
59.40
74.17
70.00
92.13
70.08
67.50
43.33
60.00
56.67
39.40
36.67
3.33
30.95
49.17
69.65
63.64
46.81
82.50
93.33
81.85
2680

Can't say

Usefulness in

Transferability

0.94

16.62

MadhyaPradesh

Punjab

Easy marketability

12.40

32.56

10.71

5.06

2.00

ArunachalPradesh

Assam

Bihar

Chhattisgarh

4.00

0.81

75.79

33.00

0.00

5.33

Mizoram

Orissa

Sikkim

Tripura

27.01

19.75

21.33

8.67

7.33

14.55

26.06

16.09

23.77

21.96

17.33

38.74

2517

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

3226

13.95

28.67

18.30

28.42

16.54

15.05

6.00

42.00

22.01

2.16

11.78

WestBengal

WesternRegion

0.00

27.42

58.95

9.78

7.72

3.33

10.87

Jharkhand

Meghalaya

34.33

7.99

24.88

1.50

16.01

0.50

13.40

1.92

Uttarakhandl

0.70

EasternRegion

3.33

Rajasthan

UttarPradesh

HimachalPradesh

Easy liquidity

Haryana

Tax benefits
232962065280

17.0617.6542.86

26.0032.0046.67

40.4333.4461.40

19.4813.5116.03

5.176.9758.83

19.3716.6542.12

10.8237.3933.13

6.3854.1019.33

0.6765.338.00

22.0040.6730.67

9.1445.6526.21

0.272.5727.30

2.004.6712.67

0.000.0012.67

6.0051.2512.58

49.470.0030.53

17.390.0025.00

19.4412.9218.64

9.6715.1734.50

10.0615.9211.59

17.515.8832.72

29.266.7829.59

12.2017.1821.13

0.5036.067.18

0.2632.1117.02

0.4237.923.33

47.0021.8043.73

1.0544.8112.72

1.1218.7526.56

12.3867.7826.23

4.3610.7815.83

emergency

4.6714.6717.33

11550

33.03

34.67

31.28

50.89

61.30

44.17

70.52

77.81

80.67

56.67

73.16

No benefits

Delhi

294

2.35

0.67

2.83

1.77

3.15

2.38

0.45

Any other benefits


1412

0.50

0.00

1.50

3.26

2992

3.53

13.50
14.46
23.33
35.55
22.90
41.29
7.00
9.40
17.67
11.36
2.50
20.68
13.88
17.63
23.92
30.50
26.90
36.96
2.11
7.67
54.00
27.33
22.30
2.27
0.00
1.33
1.71
3.06
6.64
10.91
9.79
2.16
1.33

Can't say

6.37
2.39
10.00
0.69
8.26
3.57
0.39
8.31
3.08
0.22
0.67
16.13
6.78
16.82
7.99
0.67
1.73
16.30
11.58
12.75
36.00
38.00
64.19
1.86
0.00
2.67
0.86
2.76
1.59
1.35

2.46
1.28
2.00
3.66
2.81
0.00
0.17
5.26
0.25
0.67
1.00
3.36
2.05
3.01
1.40
0.00
0.40
0.00
17.54
5.25
0.00
0.00
0.77
2.09
4.00
0.00
1.71
2.39
3.47
1.93
7.34
2.01
0.00
2.68
197

Easy marketability

1.33
0.80
0.67
0.23
0.53
9.38
0.17
1.77
0.58
0.00
0.00
1.78
0.33
1.38
2.07
3.00
0.13
1.09
0.00
0.75
1.33
27.33
0.41
0.37
0.00
0.00
0.38

4.71
4.40
4.00
4.27
11.24
2.67
0.83
30.08
0.00
0.56
0.00
4.77
0.00
8.13
2.61
6.00
1.61
0.32
19.65
5.00
0.00
0.00
0.77
5.82
4.00
0.00
4.29
7.83
4.47
2.25
10.70
3.52
2.00
1.95
377

Easy liquidity

52.10
59.33
15.33
48.85
37.68
23.44
65.02
44.01
53.42
76.66
67.28
38.86
62.31
44.12
44.84
50.33
36.35
46.74
45.26
37.75
9.33
1.33
8.24

+ Urban)

3.37
3.66
2.00
1.22
5.62
0.00
0.17
833.0
0.50
0.11
0.00
3.15
2.56
6.02
3.81
1.50
5.62
0.65
7.72
1.00
0.00
0.00
0.00
2.31
6.00
0.00
1.14
3.04
3.93
0.64
6.12
7.04
0.00
3.66
270

Transferability

5.7035.9117.05

Other Avenues of Savings (Rural


Uninsured(Rural

(Percentage)

Urban)

15.36
27.82
14.50
39.13

21.871.00

10.26

4.22

1.031.03
1.204.22

476855

4.633.66

4.006.00

4.529.05

4.893.98

1.935.14

4.015.01

16.5211.30

25.146.86

38.000.00

14.0028.00

20.889.89

2.313.46

0.002.00

0.002.00

10.001.50

0.3512.28

1.620.00

2.814.02

4.008.00

4.412.00

0.50
0.00
1.95
1438

37.80
34.00
56.00
46.00
30.00
11.87
11.90
33.03

0.00
0.00
0.38

10.75

7.47
8.42

12.83
11.00
12.05

2.49
8.52

3.183.85

36.320.00

13.943.01

7.251.50

14.2936.47

6.00

2.006.67

47.3922.49

3.664.88

16.46
33.33

0.00

0.004.00

17.577.12

17.95
23.49

+
Usefulness in

10.675.94

Tax benefits

10.5128.0023.82

+Urban)

ofInsurance vis- -vis

emergency

514.5
8.86
744.6
8.49
417.4
410.0
5.11
239.9
4.67

lInsured(Rura

PerceptionaboutBenefit
s

2.67
2.25
0.00
3.66
0.80
14.67
0.67
4.14
2.75
0.78
1.99
2.02
0.00
1.81
3.41
5.50
3.21
0.00
0.00
2.00
0.00
10.00
0.77
3.19
6.00
2.00
2.00
3.91
4.70
11.25
1.53
5.03
0.00
2.68
214

No benefits

11.35
3.15
313.3
4.13
2.40
4.69

byTheir

3.22
1.68
8.00
0.61
2.41
2.67
0.17
6.39
3.50
0.22
0.50
6.79
1.03
2.11
3.61
0.50
1.20
1.95
2.11
3.00
34.00
20.00
42.31
0.44
0.00
2.00
0.00
0.65
0.93
0.96
1.22
0.50
2.00
0.73
258

Any other benefits

AllIndia
NorthernRegion
Chandigarh

State/UT

TableS4.7c:Distributionof Households

58.84
53.56
86.00
65.24
34.14
72.67
63.11
30.45
52.00
51.73
59.20
63.51
67.69
21.08
63.53
78.00
63.45
88.31
70.53
70.50
62.00
68.00
55.00
43.19
32.00
20.00
37.71
51.09
71.78
71.38
47.09
82.41
92.00
84.15
4714

Can't say

Appreciation

Usefulness in

Appreciation

Transferability

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

101

102
ofHouseholdsbyTheirAwarenessand

Security purposes

Policies

about lifeinsurance
% of Households aware

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


90.2669.6036.2421.92

95.9969.4549.838.51

96.7862.0523.5321.74

97.7880.0430.016.67
96.7795.7267.446.53

99.6773.4154.2610.03

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

11.4751.60
10.3464.83

17.0731.60

2.2839.7
7

99.3328.2034.9927.07

98.8839.4083.5141.47

99.6749.4153.5946.58

98.0023.8159.8626.53

99.6667.8874.9657.93

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu
215531320010556414
8

99.3146.5264.3243.45

AllSample

99.6365.0949.7415.43

Maharashtra

SouthRegion

0.17

1.1010.54
25549363

32.8815.94

4000533
0

202

0.00

0.33
40.1412.93

9.5213.86
27.5524.87
54.4231.97

0.66

2.9230.44
41.9418.66

0.52
1.02

18.2127.53
61.8358.55

24.2314.04

33.3818.24

25.0234.91

0.22

0.10

6.5754.76
14.7645.39

0.00

1.3475.84

17.8130.67

18.1212.08

100.0070.9548.8612.9
5

99.3394.6343.636.04

Gujarat

Goa

0.00

0.15
11.4122.82

10.6249.50

0.14

34.9036.91

22.3632.09

12.5789.46

22.00

99.3367.1273.8310.74

13.3844.32

3.3357.33

10.0094.00

17.3332.00

5.6924.50

6.6731.3
3

7.613.26

1.0977.2
3
20.0747.49

5.5645.58

60.0345.58

23.7961.64

6.3351.73

29.586.0
5

5.9847.61

12.1540.46

19.3410.92

0.94
0.49
2.08
0.00
0.82
2.18
0.00
1.99
0.51
0.04
0.34
2.16
4.20
4.01
2.51
0.52
0.28
4.45
0.00
0.67
0.00

99.7469.1450.3913.68

Children s education

Daman&Diu

100.0023.5144.1916.8
9

100.0088.002.676.67

4.0636.38

64.9123.8

30.3743.26

10.7940.70

13.3235.81

1.6344.82

11.0544.59

47.3725.8

27.9216.3

8.2376.29

5.332.91

69.0814.6

3.6927.73

22.5430.46

28.8042.98

6.3548.47

32.4937.31

9.7227.78

16.6722.22

324.473.5

Tax benefits

WestRegion

WestBengal

Tripura

100.0034.0060.0016.0
0

80.4270.2029.6515.47

Assam

Sikkim

93.9864.5740.7114.42

94.3473.2446.962.10

EastRegion

98.6636.5560.925.08

Uttarakhand

ArunachalPradesh

99.0761.6946.6812.29

96.0457.1746.5324.54

Punjab
97.2375.1725.378.74

99.5052.8546.436.19

MadhyaPradesh

Rajasthan

92.1783.0765.871.45

UttarPradesh

97.4777.0571.1740.03

Haryana

HimachalPradesh

97.4784.7145.6529.41

Bulk return in future


96.0057.6452.089.03

Daughter's marriage

Delhi

Good return on savings

Chandigarh

Risk coverage
11.8543.44

Others

9.9744.12

4985

84.88

80.00

89.95

65.03

53.87

73.05

73.70

62.23
56.45
28.00
38.41
67.47
43.24
59.90
53.58
44.35
68.65
35.50
57.92
17.14
52.81
45.23
45.00
31.82
53.92
44.91
89.47
96.00
92.00
95.75
77.25
64.00
94.00
81.43

policies

12.2220.98

(Percentage)

2590200
1

62.0765.23

57.5027.50

52.5158.10

24.4571.48

16.7150.74

43.5961.11

54.5743.66

61.7536.84

87.2340.43

71.8859.38

60.4641.40

38.0330.1

782.612.1

39.5856.25

62.8753.09

76.5735.16

86.1123.48

51.7511.36

46.6737.78

50.9531.90

11.419.70

44.8823.94

47.3831.56

33.6344.85

63.6634.91

33.2633.26

51.2241.40

48.4926.48

67.8433.92

92.8666.07

65.0928.57

92.8621.43

60.5638.10

51.9540.14

Bulk return in future

18.5624.73

+Urban)

15.75
10.30
14.29
22.22
29.76
7.71
2.23
18.24
5.07
8.28
1.40
7.39
0.00
5.13
15.95
5.56
15.15
0.00
0.78
4.47
8.33
6.52
14.06
7.54
6.25
0.00
7.37
8.85
46.97
10.15
38.56
52.51
57.50
65.80
785

Daughter's marriage

98.0165.0349.3014.12

eLifeInsuranc Policies(Rural

Uninsured

551900

24.1418.68

07.5040.0

26.2620.67

24.4513.64

8.365.97

20.6916.99

12.9825.37

10.1818.25

4.268.51

012.500.0

11.2420.20

14.0249.0

4.352.17

50.0018.7

08.9431.3

53.1339.8

42.1513.85

317.678.8

03.3330.0

11.967.98

2.285.13

32.9926.9

10.2023.69

0.0011.21

3.258.12

02.8212.4

28.0731.57

2.799.48

4.634.63

07.1425.6

726.993.1

14.2914.29

76.7612.9

11.0518.05

Good return on savings

97.2361.2448.9819.25

of

5.34
6.08
0.00
6.35
4.17
7.71
5.02
26.66
1.13
3.90
0.00
4.88
2.99
9.13
5.76
13.33
11.36
1.20
16.41
0.56
2.08
0.00
1.21
7.25
50.00
0.00
2.81
7.96
3.91
9.55
3.29
2.79
2.50
2.30
266

Tax benefits

AllIndia

Insured

ViewsofBenefits

39.30
44.36
57.14
41.27
44.64
70.92
40.69
51.22
62.01
35.08
21.02
39.56
32.91
6.27
43.86
40.00
54.27
50.58
0.00
19.84
93.75
67.39
87.17
43.96
28.13
57.45
52.63
36.28
30.29
64.46
39.50
19.55
32.50
13.51
1959

Risk coverage

NorthRegion

State/UT

TableS4.8:Distribution

3.77
1.86
21.43
9.52
0.60
7.71
0.00
4.91
2.25
0.65
0.00
5.80
71.81
3.42
4.87
2.22
7.57
18.06
0.00
0.84
2.08
23.91
0.40
0.85
0.00
0.00
1.05
0.88
1.79
5.97
2.35
0.56
2.50
0.00
188

Others

Childern's education

Security purposes

about life insurance


% of Households aware

illness
31.4340.18

0.00
8.41

48.3636.36

15.8811.66

UttarPradesh61.58

Uttarakhandl77.16

27.0316.35
50.2615.03

28.675.16
8.8211.34
61.694.64
39.2610.97

66.676.67
18.463.36
45.5013.74

29.929.94

7.34

8.29

16.06

0.00

2.65

1.95

0.00

25.17

0.00
7.56

56.3922.02

73.5834.72

46.4419.50

41.5768.03

46.4333.83

74.8636.09

50.003.33

28.5236.91

Bihar29.97

Chhattisgarh48.25

Jharkhand34.88

Meghalay a39.69

Mizoram83.75

Orissa51.26

Sikkim30.00

Tripura59.60

32.0112.13

25.218.65

9.00
11.15

52.7241.21

Maharashtra59.75

67.091.01
11.4118.89

20.253.43
13.751.25
13.757.86
23881279

1.76

9.27

10.59

32.50

16.96

630

52.7646.23

6.2413.55

18.6942.37

27.5053.75

35.8946.07

34112837

AndhraPradesh83.20

Karnataka29.61

Kerala42.86

Pondicherry57.00

TamilN adu44.92

AllSample7438

27.5036.30

32.548.99

6.61

41.5336.51

Gujarat54.00

463

0.18

0.00

3.43

1.43

0.50

1.05
1.15

0.00

0.00

9.437.55

1.89

86.7928.30

Goa53.00

SouthernRegion48.60

0.00

14.040.00

7.02

5.21
0.52

43.8677.19

49.6940.79

57.05

3.33

1.22

5.31

66.77

32.27
4.54
4.00
0.52
10.32

14.29
2.50
2.45
17.47
15.57
5.59
3.27
0.36
7.78
10.77

Daman&Diu 57.00

Wes ternRegio n56.82

31.7523.22

21.9515.64

14.13

40.3722.71

Assam66.05

WestBengal52.75

19.6930.59

33.9314.30

15.50

62.8638.97

Ar unac halPr ades h59.6 6

54.7930.54

23.0115.25

0.72

50.3957.86

Rajasthan26.79

EasternRegion47.23

9.806.53

0.00

51.2455.90

46.5838.51

14.199.10

29.0832.66

28.383.27

28.773.06

22.503.75

28.574.29

Punjab64.40

74.2326.20

4.29
2.50
3.06
4.37
0.55
36.34

Only hospitalisation

MadhyaPrades h60.47

24.4980.81

HimachalPr ades h30.7 4

illness

Haryana32.67

Protection against critical

81.2570.00

Protection against all

32.8634.29

Only OPD

Chandigarh70.00

Cashless facility

Delhi50.00

Others
3.8056.11

health insurance
6283877

0.0053.39

0.0043.00

0.3148.50

0.7122.60

0.0063.04

0.2647.03

1.2674.07

3.4467.10

0.0058.00

0.0043.00

1.9768.99

0.9564.99

13.4267.00

0.0044.90

0.2465.07

0.0082.50

0.0070.26

2.8741.67

3.6357.50

4.3442.86

9.0869.15

0.0065.04

3.2658.26

7.4569.90

2.8961.64

8.8732.73

0.6264.93

13.0955.72

12.0148.15

0.0034.80

1.2559.77

0.0066.00

5.9354.58

49.05
80.46
18.00
23.78
46.20

74.53
27.01
69.23
24.08
48.98

4331

46.35

40.00

23.93

5.27

43.58

52.38
31.67

43.86

82.76

44.19

32.06
50.43

37.31

60.13

64.16

57.58

27.04

48.48

60.87

2137

60.63

51.43

47.50

7.42

23.63

35.55

50.36

43.43

24.14

69.77

15.13
47.38

20.90

2.23

27.28

32.12

74.72

17.28

41.30

27.53

20.25

39.90

6.92

57.12

22.89
25.40

32.99

73.03

24.32
51.95

52.91

60.34

24.24

65.15

48.12

37.95
39.24

Protection against all

49.35
48.31

illness

6.23
6.41

Insurance

illness

32.1117.20

Health
nUrba

Policies(Insured)(Percentage)

105552125712763

23.3328.738.890.000.16

25.7112.860.000.000.00

26.4310.716.430.000.71

6.4512.8916.020.980.20

4.2836.869.571.220.6
1

14.7823.5510.240.550.3
5

12.2931.8615.120.811.2
2

6.8128.5312.350.212.98

6.903.458.620.000.0
0

11.6320.930.000.000.00

10.0729.0713.350.531.7
5

0.0055.3917.443.850.51

16.4223.881.4956.721.4
9

0.0093.5422.270.000.00

3.4646.3010.760.380.19

24.2493.9418.180.610.0
0

0.009.2519.9383.260.00

9.1238.4011.042.882.88

15.6550.0011.741.743.9
1

4.6733.133.276.308.6
3

7.4714.7011.5719.282.8
9

0.7717.3012.3046.130.3
8

6.2039.4411.8014.362.4
2

0.0030.4046.854.294.29

0.8127.0421.630.452.07

1.9118.3315.283.061.53

36.9641.8920.643.700.3
1

2.5429.3131.418.087.93

2.0819.3825.614.852.77

0.5726.449.201.724.0
2

4.9419.7737.261.521.52

12.1231.8222.737.584.5
5

5.7229.6327.743.573.61

9.2633.5818.226.192.48

No benefits

27.3622.09

Benefitsof

16215

571.4
26.11
845.6
50
949.6

50
55.5
460.5
767.6
647.7

862.4
567.5
236.4
852.8
638.2
155.0
683.0
658.1
737.3
263.3
860.0
363.2

68
757.1
333.7
639.4
958.0
664.6
429.7
161.6
473.5
952.8

353.7
254.1

health insurance

8.47
4.63

Views of

3551

65.28

53.00

44.33

18.60

53.77

52.54
50.86

42.83

84.68

44.00

31.96
50.13

33.16

56.19

68.88

52.28

32.27

47.57

66.66

46.68

48.98

68.02

19.89
53.17

50.63

49.18

50.11

18.94

71.20

25.79

76.09

48.53

47.75
42.86

illness

37.4733.84

Rural

Awarenessan
d

2829

85.15

82.00

83.73

33.92

36.16

46.80
60.36

40.35

26.13

74.00

17.98
44.59

28.43

2.68

31.16

32.95

72.26

18.30

38.29

25.26

21.47

22.21

17.00
27.63

34.67

59.26

51.04

16.14

21.19

80.64

53.93

29.41

38.03
36.52

illness

45.8638.14

Their
Rural+Urban

66224471320

32.9535.3413.84

47.0020.001.0
0

035.3030.379.3

24.6239.3958.82

3.2755.526.76

22.3941.5516.83

11.0031.9413.96

56.7330.3210.8

4.506.318.11

9.0017.000.00

9.0129.4311.91

50.0051.9316.1

720.5321.322.3

60.0082.9516.0

52.7943.2010.8

13.9478.5711.72

0.009.0916.82

612.2833.988.3

12.2950.1113.24

5.7730.628.65

10.7318.2613.57

17.8018.4121.0

7.1637.0212.8
9

40.0030.9443.3

0.7725.0218.4
4

1.0514.5011.35

36.6544.2329.54

61.5129.1932.0

52.9722.8816.9

1.7827.576.23

44.3720.4129.4

8.0930.1513.2
4

5.1728.4824.9
0

58.9032.9017.7

Cashless facility

NorthernRegion53.63

Householdsb
y

1.28
3.83
3.28
0.00
0.13
461

0.00
0.00
0.12
0.90
1.53

39.41
12.09
5.35
1.18
6.27
77.26
2.85
0.75
1.34
56.85
4.33
0.53

11.03
1.75
2.08
9.75
11.98
4.64
3.15
0.41
6.12
12.79

6.20
4.99

Others

AllIndia51.16

State/UT

TableS4.9:Distributionof

1.17
1.91
1.37
0.00
0.25
230

0.00
0.00
3.19
1.23
0.97

0.20
5.92
6.86
3.78
2.88
0.00
0.00
0.21
0.00
7.11
0.67
1.85

2.21
1.46
2.08
6.36
10.62
0.46
4.83
2.48
5.95
2.78

3.09
4.77

No benefits

Only hospitalisation

Only OPD

Protection against all

Protection against critical

% of HHs who have heard of

Others

Cashless facility

Only hospitalisation

Only OPD

Protection against critical

% of HHs who have heard of

No benefits

health insurance
% of HHs who have heard of

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 103

TableS4.10:Distribution

104
Dont know

Advice of agent

Voluntary
2.500.630.940.630.00

36.2555.78

24.9078.36

0.0075.31

Rajasthan46.88

UttarPradesh44.04

Uttarakhand35.31

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


5.240.751.000.250.00

21.9562.59

31.5857.89

0.0090.91

57.0372.50

3.7561.25

28.7587.50

30.6380.31

Jharkhand45.64

Meghalaya10.53

Mizoram22.73

Orissa24.69

Sikkim71.25

Tripura45.00

WestBengal60.94

52.1468.04

61.1581.28

Gujarat46.61

Maharashtra48.83

18.6922.123.741.250.31

26.2517.500.001.250.00

57.0184.42

57.5087.50

63.0481.25

46638618

Kerala37.07

Pondicherry23.75

TamilNadu44.64

AllSample4765

707129729913677

20.186.071.790.710.1
8

14.808.732.851.432.3
2

62.5772.37

Karnataka42.07

31.412.012.010.000.2
5

82.1692.46

20.949.172.400.890.8
3

2.5018.723.901.400.0
0

3.5720.186.253.210.1
8

2.5012.501.250.000.0
0

3.7528.750.000.000.0
0

3.0119.544.481.980.0
7

0.940.940.000.000.00

8.756.256.2510.006.2
5

2.500.000.000.000.00

3.5951.410.940.310.1
6

27.2731.8222.730.000.00

26.325.265.260.000.0
0

AndhraPradesh0.75

65.6381.77

70.0080.00

Goa13.75

SouthernRegion32.66

67.5055.00

Daman&Diu46.25

58.3474.21

1.567.501.563.130.63

31.5698.13

WesternRegion45.70

1.384.881.001.000.50

32.2980.48

Bihar55.57

Chhattisgarh33.44

1.9816.084.631.545.2
9

10.5765.64

Assam38.99

1.7124.320.685.480.6
8

56.1684.93

2.8316.191.661.521.1
1

5.003.852.191.350.42

ArunachalPradesh24.32

33.6776.60

0.143.332.500.070.14

57.8171.88

Punjab55.21

EasternRegion41.87

17.1933.075.991.560.26

0.313.130.000.780.63

30.4289.79

8.8212.610.004.202.1
0

4.744.9912.720.750.5
0

0.788.590.780.003.13

0.006.250.000.000.00

MadhyaPradesh22.92

Advice of friends

21.8573.95

Through employer

35.9175.31

Advertisement

HimachalPradesh60.08

financer

Haryana78.05

Requirement of the

14.0625.00

Other sources

76.2546.25

Voluntary

Chandigarh50.00
68.5764.294.2911.43

28.8679.432.002.57

52.57

11.4352.860.000.00

17.1482.8617.140.00

87.14
75.71

68.5768.4126.676.83

439779406981715

5134

45.7171.4314.2911.43

63.5779.6431.4313.57

58.7976.5613.485.08

69.2579.2315.0719.96

44.44

62.86

32.50

43.95

9.78

64.7074.8920.6310.74

61.3776.683.7224.32

42.4563.061.8423.47

52.65
49.93
34.69

81.4344.291.4360.00

64.2957.142.8625.71

4.29

42.86

55.6168.922.8625.96

19.7664.760.240.48

53.5777.504.4662.32

23.04

75.71
48.16

79.4583.5624.660.00

23.29

75.3464.3816.4435.62

27.5091.794.299.64

46.07
52.05

12.8272.650.572.28

46.30

30.8375.973.4319.40

19.7164.871.790.00

23.0876.050.3210.15

40.5455.540.363.57

60.5778.0018.2944.29

29.4982.882.9711.30

18.5772.389.5219.05

38.8668.863.714.57

30.5250.000.326.82

17.6371.984.3523.19

Advice of friends
53.6787.541.6038.34

Advice of agent

54.11

Through employer

17.57

48.57
82.47
76.57
71.43
41.62
50.00
53.39
50.04
40.14
46.11

Advertisement

Delhi82.03

financer
398

53.6

31.4

67.8

13.7

42.2

33.8

0.00
7.14
6.33
2.72

0.00
4.14

10.00

0.00
0.00

61.64

3.51
1.21
0.14
2.14
0.00
1.37

0.00
2.50
8.57
1.61
4.52
7.89
2.29

14.00

0.00
0.97

136

1.43

0.00

0.36

4.49

0.00
4.29
0.41
0.43
2.47
3.26

2.56
5.31
0.14
3.93
0.57
2.74
0.00
0.71
0.00
4.29
0.00
0.60

0.00
1.62
0.29
0.00
0.48
2.86
0.36
0.00
1.43
1.59

1.25
0.66

Other sources

3.66
4.84

44

0.16

00.0
00.0
00.0
00.0
50.5
00.0
51.9
00.0
00.0

60.9
51.4
80.2
60.3
70.5
00.0
00.0
80.1
31.4
62.8
00.0
00.0

00.0
21.6
00.0
00.0
60.3
90.2
10.7
60.1
00.0
40.5

00.4
80.3

Dont know

34.1876.283.4712.23

44.67
9.33
49.43
49.40
18.58
5.51
23.86
15.31
29.33
23.87
9899

20.83
46.20
51.23
39.33
48.87
43.48
23.16
23.92
78.67
59.33
69.32
46.91

49.33
82.34
77.36
65.40
31.65
52.72
49.92
46.84
0.00
43.96

44.66
48.33

Voluntary

40.4773.076.4215.78

66.00
75.33
47.62
61.27
34.49
38.81
31.41
30.78
22.00
37.48
9060

54.88
13.94
23.18
29.67
25.17
66.30
61.05
55.42
7.33
23.33
24.46
56.99

72.67
25.69
37.28
20.31
29.98
59.13
38.25
24.05
21.70
32.27

40.87
32.83

Advice of friends

47.25
57.54

Urban

Insurance(Percentage)

56.00
63.33
65.71
78.88
40.51
44.54
41.47
38.44
36.67
38.15
16558

86.28
68.66
76.82
95.17
70.44
63.04
85.26
74.83
57.33
85.33
71.49
71.60

54.67
42.66
72.30
73.21
86.56
74.80
55.67
77.28
70.45
76.29

74.70
75.22

Advice of agent

6.2611.482.651.200.6
8
3.646.532.940.870.48

Take
Rural+ Urban

3.33
2.00
2.76
3.13
11.09
8.32
7.46
14.98
6.67
15.04
1405

1.65
3.11
1.00
2.83
3.73
18.48
25.26
4.00
1.33
12.67
0.54
2.94

2.00
0.46
4.26
9.15
4.05
17.71
0.33
0.22
2.17
3.13

6.34
3.56

Through employer

30.0574.31

to

27.33
34.67
21.71
21.64
5.76
11.25
2.61
7.65
5.33
3.61
3012

31.57
19.47
3.66
8.50
1.60
29.35
7.37
56.50
0.00
3.33
0.68
22.71

8.67
7.34
4.79
15.63
7.33
38.42
3.33
6.51
0.00
17.77

13.59
9.14

Advertisement

41.2676.26

lRura

FactorsInfluencingTheirDecision

0.00
4.00
6.29
3.28
2.23
1.91
2.14
3.83
0.67
1.93
769

0.50
0.00
8.00
0.00
4.31

52.63

2.15
3.00
0.60
1.83
0.53
2.17

0.00
2.33
7.22
0.75
3.44
4.17
1.97

13.32

0.00
0.92

3.14
3.82

financer

NorthernRegion45.31

Householdsb
y

00.0
02.0
01.9
00.9
11.3
1.91
42.2
70.1
00.0
60.7
272

73.9
43.3
00.6
03.5
00.4
72.1
00.0
00.5
00.0
37.3
00.0
01.3

00.0
51.1
30.5
32.2
40.9
82.1
80.5
40.0
00.0
61.5

31.2
00.7

Other sources

AllIndia42.16

of

0.00
0.00
0.10
0.00
1.97
0.34
4.57
0.83
0.67
1.60
121

0.83
3.46
0.40
0.50
0.27
0.00
0.00
0.17
0.67
4.67
0.00
0.04

0.00
2.06
0.27
1.12
0.39
0.27
0.67
0.15
0.00
0.83

0.55
0.43

Dont know

Requirement of the

Requirement of the

24.13

12.94

41.25

12.12

51.93

8.86

5.63

45.00

0.00

7.50

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

65.00

30.71

37.74

Goa

Gujarat

Maharashtra

22.55

37.41

16.46

55.00

14.29

781

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSampleState

RegionSouthern

30.00

Daman&Diu

24.79

31.51

Assam

WesternRegion

44.44

ArunachalPradesh

RegionEastern

35.99

22.50

Uttarakhand

23.70

10.06

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

Haryana

20.00
9.38
32.32
26.67
12.08
64.66
17.50

Chandigarh
Delhi

20.69

AllIndia

RegionNorthern

important

State/UT

Notso

49.17

50.74

52.04

61.46

1776

45.00

40.00

55.70

66.91

27.45

41.51

55.71

80.00

60.00

85.00

50.00

55.00

70.00

12.03

29.28

39.39

61.25

67.16

51.85
68.49

25.00
68.75
69.70
75.00
69.58
41.38
36.88
68.72
68.75

54.87

expensive

Too

32.50

37.46

22.19

36.65

988

22.86

10.00

40.51

32.37

44.12

44.03

34.29

0.00

45.00

0.00

0.00

0.00

46.25

12.96
19.18
48.26
35.00
30.30
1.10
3.16

35.00
53.13
62.63
6.67
32.50
33.62
73.13
22.35
28.75

30.52

rangeof
products

Limited

32.71

5.01

7.58

6.61

346

27.14

20.00

24.05

30.94

51.96

6.29

3.57

5.00

5.00

8.33
3.42
10.95
5.00
28.28
3.87
7.59
3.75
0.00
0.00
2.50

10.00
9.38
3.03
3.33
8.33
17.24
0.00
5.87
7.50

10.69

services

Poor

17.92

5.60

8.94

28.50

549

11.43

25.00

26.58

17.27

19.61

15.00
5.00
3.57
6.29

20.37
4.79
13.93
2.50
6.06
9.94
2.53
13.75
5.00
5.00
1.25

30.00
18.75
7.07
35.00
34.17
23.28
4.38
36.31
57.50

16.96

10.44

8.75

10.03

7.82

14.08

338

29.41
2.16
7.59
5.00
1.43

10.00
5.00
13.57
7.55

16.67
8.22
5.97
1.25
1.01
17.13
1.90
12.50
0.00
0.00
0.00

10.00
18.75
6.06
16.67
21.67
12.93
1.88
14.80
21.25

Complex

problem policies

Accessibility

7.71

7.08

14.76

8.15

10.53

procedures

Rural
Difficult

TableS4.11a:DistributionofUninsuredHouseholdsbyReasonsforNoHouseholdsMemberInsured(Rural) (Percentage)

Inappropriate/

13.73
5.04
8.86
10.00
5.00
341

1.18

1.20

13.33

15.00
10.00
5.00
7.55

17.59
15.07
10.95
23.75
9.09
46.41
0.63
5.00
0.00
5.00
0.00

25.00
9.38
6.06
1.67
12.08
7.76
0.63
9.78
7.50

0.69

2.81

inadequatedistribution
strategies

27.45
0.72
13.92
20.00
14.29
91

0.00
0.00
0.71
1.89

0.93
0.68
2.49
5.00
1.01
0.00
0.63
1.25
0.00
0.00
0.00

5.00
0.00
2.02
0.00
1.25
1.72
0.00
0.00
0.00

6.67

7.67

13.73

5.15

3.92
0.72
16.46
0.00
10.00
290

15.00
0.00
2.86
11.95

30.56
6.85
12.44
12.50
13.13
37.02
6.96
1.88
0.00
0.00
0.00

5.00
6.25
5.05
3.33
6.25
13.79
3.13
3.07
3.75

8.96

trustoninsurance

Noconfidenceand

2.71

9.14

1.44

4.12

Any

5.92
5.00
9.38
3.03
20.00
7.50
7.76
2.50
3.63
7.50

8.68

other

3.13
1.96
9.35
0.00
0.00
0.00
281

13.27
0.00
30.00
14.29
11.95

12.13
8.33
11.64
3.98
15.00
15.15
24.86
0.63
14.38
5.00
70.00
8.75

9.80
1.44
1.27
0.00
0.00
110

25.00
10.00
5.00
10.69

0.93
1.37
4.48
0.00
1.01
0.00
0.63
1.25
0.00
0.00
2.50

0.00
6.25
2.02
0.00
5.42
1.72
0.63
7.82
0.00

3.40

valueon
maturity

Inadequate

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 105

32.50

24.00

57.48

57.48

8.75

10.00

13.33

19.44

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

42.86

39.87

Maharashtra

32.98

23.33

0.00

10.00

1224

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

40.19

66.67

Goa

Gujarat

RegionSouthern
24.60
AndhraPradesh

46.67

Daman&Diu

42.73

8.39

Bihar

RegionWestern

38.17

Assam

13.22

9.20

24.63

Too
expensive

Limited
rangeof
products

54.83

49.04

54.03

2726

53.33

73.33

47.50

75.00

40.19

40.53

55.71

73.33

63.33

76.67

0.00

83.33

69.58

3.94

29.92

50.00

45.83

60.74

73.66

34.48

65.29

27.17

30.82

20.44

1338

23.70

23.33

50.00

30.85

15.79

31.89

31.43

10.00

36.67

0.00

0.00

0.00

46.67

9.45

1.57

19.33

35.83

36.58

5.91

4.60

33.88

22.15

6.13

5.71

6.67

442

23.33

20.00

17.50

22.34

602

11.85

86.67

24.17

11.70

12.92

7.64

23.44

3.33

0.00

16.67

0.56

7.64

16.65

6.13

0.00

1.90

6.67

20.00

1.67

6.67

0.00

4.17

8.66

1.57

20.00

0.00

4.84
12.42
2.50
9.33
9.45
31.50
15.83

6.38

2.69

10.00
23.48
7.33
13.33
13.37
41.33
5.00
11.87
18.18

12.61

13.79

10.54

14.63

Accessibility
problem

0.00

23.33
9.09
4.67
8.89
6.69
19.33
0.42
5.94
13.22

9.26

Poor
services

25.64
57.10
28.03
63.34
34.12
7.51
63.33
36.67
13.33
20.45
58.33
48.48
36.67
64.67
60.67
47.78
71.11
5.56
13.93
79.94
20.61
54.67
46.67
41.33
18.33
44.58
59.17
10.20
65.86
25.05

AllIndia

ArunachalPradesh

RegionEastern

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

Haryana

Delhi

RegionNorthern
21.59
Chandigarh

State/UT

Notso
important

6.73

11.38

8.00

12.11
18.33

578

3.33

0.00

5.83

1.06

17.70

12.29

10.95

13.33
3.33

5.91
5.70
5.83
9.33
33.07
2.36
9.58
0.00
10.00
1.11

4.60

6.67
15.15
16.00
15.56
19.22
18.00
4.58
24.12
28.93

Complex
policies

Urban

7.22

10.86

13.97

14.19

12.53

598

0.74

3.33

15.31
10.11
4.17

0.00
0.00
6.19
16.28

9.14
7.72
35.83
14.00
61.42
0.79
6.25
0.00
23.33
0.56

16.09

9.18

2.28

0.57

2.56
1.38

distributionstrategies

Inappropriate/
inadequate

16.67
7.58
12.67
6.67
21.45
10.67
3.33
17.07
19.83

Difficult
procedures

TableS4.11b:DistributionofUninsuredHouseholdsbyReasonsforNoHouseholdMemberInsured(Urban) (Percentage)

10.05
1.06
18.33
13.33
9.63
122

0.00
3.33
1.43
2.99

0.00
0.67
1.67
1.33
0.00
0.00
1.25
0.00
0.00
0.00

0.00

10.00
0.00
0.00
0.00
2.23
4.00
0.83
0.56
2.48

5.51

6.30

8.70

7.14
6.79

11.48
0.53
5.83
3.33
4.44
341

10.00
0.00
4.29
7.97

4.84
4.03
14.17
6.00
32.28
0.00
1.67
0.00
6.67
0.56

48.28

3.33
2.27
6.67
5.56
4.74
37.33
3.33
3.53
3.31

Noconfidenceand
trustoninsurance

Any
other

19.35
8.05
5.83
6.00
26.77
0.00
8.33
0.00
83.33
8.33
15.24
11.21
26.67
6.67
16.67
6.67
14.29 15.24
14.62
9.30
4.90
6.49
15.31 13.88
2.66
12.77
0.83
0.00
0.00
0.00
0.74
0.00
266
392

0.54
1.34
5.00
2.67
0.00
0.00
2.08
6.67
3.33
0.00

8.21
5.69
6.67
3.33
0.00 12.88
3.33
4.67
0.00 14.44
10.58
5.29
0.00
3.33
0.83
5.00
11.69
4.27
4.13
4.96
1.52
10.92
1.15
2.30

5.57
6.35

Inadequate
valueon
maturity

106

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

Too
expensive

Limited
rangeof
products

8.00

15.77

WestBengal

66.00

38.00

39.13

Goa

Gujarat

Maharashtra

34.41

34.86

20.60

22.00

11.46

2003

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

RegionSouthern

40.00

Daman&Diu

24.67

24.00

Sikkim

Tripura

40.22

7.50

Orissa

RegionWestern

30.53

Mizoram

52.74

49.67

8.42

4502

50.49

60.00

50.75

71.56

36.01

40.87

55.71

76.00

62.00

79.23

20.00

72.00

69.75

29.14

33.30

5.96

2326

23.41

18.00

46.23

31.50

25.08

36.09

32.57

6.00

40.00

0.00

0.00

0.00

46.50

26.06

5.71

788

24.63

20.00

20.10

25.99

32.80

7.17

2.57

6.00

14.00

4.62
3.01
8.22
6.00
23.29
2.92
8.07
4.00
0.00
4.00
1.92

18.00
9.15
4.02
6.67
7.35
18.42
0.25
5.91
10.95

9.84

Poor
services

AllIndia
25.00
56.20
29.04
35.11
RegionNorthern
21.24
62.60
7.16
Chandigarh
46.00
32.00
22.00
18.29
60.37
49.39
Delhi
Haryana
34.94
66.67
61.45
HimachalPradesh
39.33
72.67
6.00
MadhyaPradesh
13.19
75.79
25.38
Punjab
59.02
44.36
37.97
Rajasthan
41.50
64.75
18.00
UttarPradesh
10.14
67.00
23.97
Uttarakhand
16.92
66.67
31.84
RegionEastern
53.15
21.22
6.54
24.22
ArunachalPradesh
28.72
44.10
9.23
Assam
35.24
11.75
71.39
Bihar
10.22
63.33
41.28
Chhattisgarh
36.00
52.00
35.50
Jharkhand
19.28
45.78
23.69
Meghalaya
54.22
29.55
1.30

State/UT

Notso
important

17.12

5.93

9.83

20.06

1151

11.71

62.00

25.13

14.07

15.11

16.00
2.00
3.43
7.17

17.44
4.82
13.03
2.50
8.03
9.74
15.44
15.00
2.00
2.00
0.77

18.00
22.56
7.23
22.00
21.70
33.46
4.75
21.63
33.83

14.37

Accessibility
problem

7.48

10.88

7.92

11.83

916

7.40

9.45

0.85

1.11

15.76
0.92
16.58
16.00
11.22
213

0.00
2.00
1.14
2.61

0.51
0.30
1.40
3.00
1.20
0.00
0.35
1.25
0.00
0.00
0.00

8.00
0.00
0.80
0.00
1.84
3.01
0.50
0.33
1.49

2.66

distributionstrategies

Inappropriate/
inadequate

1.87
6.00
4.00
5.71
13.26
10.72
14.79
7.95
6.03
6.00
2.20
939

16.92
11.75
9.02
31.00
12.05
52.60
0.70
5.75
0.00
16.00
0.38

20.00
7.93
10.04
4.67
17.70
9.40
2.25
14.16
14.93

11.72

Urban)
Difficult
procedures

14.32

21.54
1.53
6.53
2.00
2.68

12.00
4.00
12.00
10.65

11.28
6.93
5.81
4.00
6.02
23.70
2.11
10.75
0.00
6.00
0.77

8.00
15.85
12.05
16.00
20.20
15.79
3.50
20.40
25.87

11.43
16.67

All(Rural+
Complex
policies

TableS4.11c:DistributionofUninsuredHouseholdsbyReasonsforNoHouseholdMemberInsured(Rural+Urban)(Percentage)

5.94

6.81

10.93

6.15

9.00
0.61
10.05
2.00
6.34
631

12.00
0.00
3.71
9.35

38.46
5.72
7.41
13.50
8.84
35.06
3.86
1.75
0.00
4.00
0.38

4.00
3.05
6.02
4.67
5.34
27.07
3.25
3.34
3.48

7.88

Noconfidence
andtruston
insurance

Anyother

4.69
8.43
5.48
5.78
4.00
4.00
1.22
12.20
2.81
4.02
0.00
16.67
8.51
6.18
0.75
5.26
0.75
4.00
10.14
4.01
2.49
5.97
1.49
11.46
1.03
5.64
0.90
15.96
2.61
6.41
3.00
9.50
2.01
9.64
0.00
25.65
0.35
0.35
1.75
10.75
4.00
2.00
2.00
78.00
0.77
8.46
12.97
11.98
26.00
4.00
14.00
16.00
10.57
14.86
13.26
10.22
4.09
5.24
13.50
9.97
2.14
11.31
1.01
0.00
0.00
0.00
0.49
0.00
376
675

Inadequate
valueon
maturity

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 107

14.14

38.33

42.50

20.69

19.19

1.67

22.08

34.48

42.50
45.53

Haryana

Punjab

Rajasthan

8.96

16.25

11.11

36.46

19.62

12.50

15.00

90.00

11.25
39.23

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

5.88

43.40
38.54

58.82

Maharashtra

41.73

34.18

35.00

23.57

Karnataka

Kerala

Pondicherry

TamilNadu

AndhraPradesh

SouthernRegion

8.81
30.83

33.57

Gujarat

29.29

40.00

45.57

41.01

29.29

45.00

15.00

0.00

85.00

Goa

30.00
19.76

15.00

25.00

18.13

9.49

12.71

5.05

35.00

8.46

12.33

Daman&Diu

WesternRegion

35.62

35.19

52.78

Bihar

38.75
16.36

24.38
17.04

13.75
23.78

Assam

ArunachalPradesh

EasternRegion

Uttarakhand

UttarPradesh

MadhyaPradesh

HimachalPradesh

5.00

28.13

0.00

18.75

Delhi

26.09

30.99

Chandigarh

22.37

30.18

36.43

65.00

60.76

25.18

49.02

32.70
41.04

23.57

35.00

50.00

18.75
30.09

25.00

0.00

37.50

67.72

60.22

21.21

70.00

17.41

23.29

21.30

21.25
37.11

9.38
23.46

9.48

35.42

23.33

22.14

30.00

36.71

25.18

22.55

2.14

0.00

16.46

5.76

0.00

16.98
5.00

19.29

22.86
47.80
25.83

10.00

5.00

1.25
16.81

40.00

5.00

4.38

62.66

7.18

40.40

41.25

1.25

21.43

15.00

10.13

28.78

6.86

7.55
18.33

8.57

5.00

20.00

52.50
8.55

40.00

60.00

20.63

12.66

50.83

12.12

20.00

96.67

35.00

38.83

35.41

42.52
33.29

36.67

70.00

0.00

15.56
39.58

80.00

10.00

17.50

58.27

41.73

16.67

19.17

13.42

37.41

96.67

56.67

42.55

18.18

27.24
38.68

51.43

73.33

13.33

27.78
37.83

30.00

63.33

25.00

47.24

33.86

20.00

38.33

43.33

20.00

66.67

24.47

48.33

39.87
42.84

32.86

10.00

53.33

10.56
36.43

12.22

80.00

13.33

17.55

6.70

6.64
14.69

0.48

0.00

3.33

0.56
3.85

38.71 7.53
20.47 5.03
70.83 2.50
20.00 4.67
80.31 30.71
37.01 7.09
37.50 0.42
6.67
0.00
36.67
0.00

34.83

54.79

23.15

7.72

15.59

15.42

16.44

24.07

47.85

28.10 4.96
33.97 9.21
18.39 64.37

17.50
31.52

29.75 46.28
27.49 24.13
36.78 12.64

13.75
22.59

30.00 11.33
22.08 0.83
30.06 4.27

2.23

7.29
3.37
0.00
0.76
0.67
3.33

2.59 39.66 14.67 18.67


2.50 20.63 37.08 38.75
20.95 5.31 43.97 20.78

31.76
24.52
0.00
9.85
6.67
30.00
27.86

22.77 31.50 30.69


19.31 32.97 31.31
85.00 3.33 3.33
43.75 16.67 46.97
71.72 22.67 16.67
5.00 6.67 40.00

27.32
29.27
4.00
43.29
15.66
39.33

2.22

0.00

5.00

3.72

17.70

25.81
7.72
46.67
17.33
9.45
53.54
4.58
0.00
23.33
0.56
27.15
30.00
10.00
26.67
28.90
6.85

31.93
19.24
70.50
20.48
61.69
54.04
37.50
4.00
32.00
13.08
34.07
52.00
20.00
29.14
37.39
42.17
48.55
24.77
64.32
38.00
40.98

31.38 40.06 41.90


7.50 34.67 52.26
0.00 72.00 74.00
21.48
21.22 34.63

41.87
11.62
18.00
14.46
31.49
36.84
15.50
12.00
84.00
14.23
39.45
0.00
76.00
35.43
42.83
35.24
43.09

20.80
22.61
60.00
15.61

8.13
12.02
23.50
12.05
49.35
39.65
5.00
2.00
8.00
1.54
14.62
6.00
2.00
9.43
20.87
18.81
11.90

25.37 17.91
34.62 20.47
20.00 62.05
13.55
8.02
37.00
14.06
17.53
26.32
22.25
48.00
24.00
28.46
31.10
14.00
62.00
42.57
20.87
35.77
14.15

58.06
29.87
3.33
19.33
62.20
22.83
15.83
23.33
36.67
56.67
9.63
20.00
10.00
3.81
12.62
19.71
16.75

9.09 23.14 23.38 43.28


16.13 31.75 25.00 20.19
2.30 4.60 45.64 25.13

9.68
21.05 9.02
17.00 7.25
27.42 12.71

30.88

31.48 15.74
23.05 10.25
4.00 0.00
12.80 1.22
6.43 4.42
27.33 20.67

3.67

23.16
21.07
90.00
42.07
67.47
17.33

56.63
31.86
2.50
16.47
52.27
17.19
17.75
38.00
38.00
55.38
9.23
20.00
8.00
5.71
10.87
19.20
13.50
4.59 30.28
9.55 8.54
0.00 6.00
2.20 21.46

21.39
10.82
44.50
26.51
7.79
58.60
4.50
2.00
30.00
0.77
23.30
20.00
10.00
23.71
24.78
6.17
11.90

10.95 20.90
18.92 31.29
14.36 14.87

6.39 37.97
3.25 19.50
18.73 8.47

17.86

14.73
11.86
0.00
3.05
3.61
8.00

All(Rural
+Urban)
Job
Highcostsof Crop Fire/theft/burglary Any
loss hospitalisation failure
other

3.90 33.89 42.74

23.21
22.20
93.33
41.67
64.67
25.56

Loss
of
main
earner
30.97
32.19
2.00
17.07
21.29
4.67

9.33 36.67 23.31 19.55


3.75 18.75 39.25 33.00
17.25 10.58 44.59 19.29

18.66

14.18
11.65
0.00
3.03
4.00
7.78

Urban
Job
Highcostsof Crop Fire/theft/burglary Any
loss hospitalisation failure
other

16.67 3.33 41.78 42.90

15.79
12.19
0.00
3.13
3.03
8.33

Fire/theft/ Any Lossof


burglary other main
earner

5.00

10.00

3.75
32.74

20.00

5.00

11.88

65.82

62.43

23.23

55.00

22.39

8.90

60.19

37.50
34.64

16.88
25.42

6.03

20.83

46.67

31.08 28.21
20.77 20.94
10.00 0.00
25.00
3.13
6.06 10.10

Rural
Job
Highcostsof Crop
loss hospitalisation failure

NorthernRegion

earner

main

of

Loss

AllIndia

State/UT

TableS4.12:DistributionofUninsuredHouseholdsbyTypeofFinancialRiskTheyCouldFace(Percentage)

108

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 109

22.22
11.64
29.85
12.5
19.39
6.11

19.44

19.86

ArunachalPradesh

Assam

10.95
45.57
40
50

49.37

60

30.71

1044

Kerala

Pondicherry

TamilNadu

AllSampleState

845

77.45

3.92

43.07

SouthernRegion

Karnataka

60

Goa

AndhraPradesh

10

Daman&Diu

1348

19.29

0.0

5.06

45.99

18.63

39.62
23.64

18.57

46.25
48.67

WestBengal
WesternRegion

13.84
43.51

55

26.43

20

Sikkim

Tripura

55

20

1.9

76.58

Orissa

46.54
32.85

40

4.44

Mizoram

Gujarat

35
27.5
20.94

42.86

Meghalaya

Maharashtra

50

31.25

Jharkhand

1605

28.52

53.33

46.67

32.45

20.29

6.67
80
60
47.18
30.92

50
20

0.0
3.16

42.29

Bihar

14.94
36.07
48.31
28.33
36.67
3.15
0.0
67.36
6.67
46.67
41.34
51.49

26.67
26.52
28
34.44
35.29
13.33
43.1
19.7
14.17
36.42

33.63
27.03

Yes

40.58
29.26
50
46.67
51.48
1393

40
10
24.76
19.27
43.19

2.3
16.94
27.7
13.33
23.33
4.72
0.0
8.37
20
33.33
40.22
21.89

36.67
35.61
25.33
8.89
32.49
41.33
25.52
46.1
33.33
17.67

29.17
34.88

No

Credit(Percentage)

58.33
68.49
27.86
56.25
37.76
89.44
98.1
20.25
30
10
26.25
30.38

85
25
47.47
46.67
31.67
62.93
25.63
36.41
38.75
54.31

41.64
38.75

Can'tsay

Chhattisgarh

Uttarakhand
EasternRegion

UttarPradesh

Rajasthan

Punjab

10
34.38
14.14
20
39.17
16.38
32.5
39.78
41.25
14.83

5
40.63
38.38
33.33
29.17
20.69
41.88
23.81
20
30.86

Chandigarh
Delhi
Haryana
HimachalPradesh
MadhyaPradesh

No
26.1
32.56

32.26
28.69

Yes

Rural

AllIndia
NorthernRegion

State/UT

TableS4.13:Distributionof UninsuredHouseholds byViewson LinkingofInsurancewith


Urban

39.13
38.3
3.33
0.0
20
1776

53.33
10
15.24
33.55
25.89

82.76
46.99
23.99
58.33
40
92.13
100
24.27
73.33
20
18.44
26.62

36.67
37.88
46.67
56.67
32.21
45.33
31.38
34.2
52.5
45.91

37.2
38.09

Can'tsay

Yes

14.89
36.92
47.74
56
29.27
2649

8
72
58
46.96
31.63

17.44
28.88
45.88
29.5
39.11
3.91
1.06
71.03
12
50
42.86
50.44

18
29.27
32.13
34
32.83
16.54
42.61
21.34
16.5
33.97

33.07
27.68

52.75
21.54
48.24
44
50.98
2237

40
14
25.43
17.39
43.31

13.33
14.59
28.57
13
21.77
5.54
0.0
6.3
32
34
36.29
21.54

26
35.37
20.88
13.33
35.18
30.45
28.32
43.58
36.5
16.42

27.93
33.97

No

All(Rural+Urban)

32.36
41.54
4.02
0.0
19.76
3124

52
14
16.57
35.65
25.06

69.23
56.53
25.55
57.5
39.11
90.55
98.94
22.67
56
16
20.85
28.02

56
35.37
46.99
52.67
31.99
53.01
29.07
35.08
47
49.61

39
38.35

Can'tsay

110

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

20.3

26.5

11.3

25.7

11.2

15.8

38.5

15.2

37.1

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

27.7

40.0

60.0

34.3

874

Pondicherry

TamilNadu

AllSample

657

44.3

50.6

45.6

Kerala

17.3

25.2

82.4

Karnataka

AndhraPradesh

8.2

35.4

Maharashtra

SouthernRegion

45.4

17.9

47.9

Gujarat

10.0

70.0

35.0

5.0

Goa

2.0

40.8

WesternRegion

5.0

13.9

32.9

WestBengal

Daman&Diu

30.4

30.0

Tripura

60.0

20.0

Sikkim

12.5

69.4

0.7

1.1

17.5

3.8

19.0

6.9

15.9

21.0

31.0

Orissa

0.0

16.5

Rajasthan

Mizoram

29.2

Punjab

5.0

11.8

28.3

MadhyaPradesh

Meghalaya

30.0

27.6

HimachalPradesh
13.9

25.0

Haryana

0.0

No
20.3
20.8
10.0
28.1
9.2
13.3
20.8

Yes

27.0
23.9

Delhi

Chandigarh

NorthernRegion

AllIndia

State/UT

Rural

1706

21.4

0.0

3.8

57.6

15.7

26.9

56.3

34.3

20.0

60.0

45.3

36.7

65.0

20.0

18.1

99.3

93.9

45.4

52.7
55.3
90.0
46.9
63.3
58.3
50.0
69.6
48.7
52.5
58.8
62.6
72.9
77.4
42.6
81.0

Can'tSay

Yes

1327

39.6

33.3

40.8

11.2

19.3

27.9

33.4

49.8

66.7

6.7

39.8

37.4

26.7

10.0

27.8
21.1
20.0
11.4
24.8
33.0
37.9
11.8
15.1
16.0
15.0
30.2
18.4
30.0
45.0
11.7
24.7
3.9
0.0
57.6

No

1036

45.6

66.7

54.2

33.5

34.8

42.1

10.4

13.9

3.3

21.7
21.6
46.7
31.1
23.5
4.6
15.9
36.1
21.8
21.8
13.3
14.6
2.3
7.8
16.9
9.2
18.5
0.8
0.0
17.2
30.0
6.7
39.1
12.9
40.0

Urban

TableS4.13a:Distributionof Uninsured Householdsby Viewson WhetherInsuranceWould Help UnexpectedEventuality

2411

50.5
57.3
33.3
57.6
51.7
62.5
46.2
52.1
63.2
62.3
71.7
55.3
79.3
62.2
38.1
79.2
56.9
95.3
100.0
25.2
60.0
66.7
23.5
47.4
53.3
30.0
36.4
56.2
30.1
45.9
55.3
5.0
0.0
14.8

Can'tSay

(Percentage)

Yes
27.3
22.2
12.0
14.0
25.9
31.1
34.4
13.9
17.1
20.2
13.5
28.2
14.4
23.6
42.3
13.1
29.6
4.6
0.0
62.3
14.0
28.0
36.1
40.2
6.0
68.0
49.0
34.1
27.8
13.6
17.1
42.7
44.0
37.8
2187

No
21.1
21.3
32.0
30.5
17.8
8.1
17.9
26.3
25.4
21.4
20.0
13.3
9.8
7.4
17.8
7.0
18.1
1.0
0.4
15.3
42.0
6.0
36.4
13.3
38.0
6.0
15.5
9.6
43.3
50.5
26.6
52.8
56.0
45.1
1690

Total

51.6
56.5
56.0
55.5
56.3
60.8
47.8
59.9
57.4
58.4
66.5
58.5
75.8
69.0
40.0
79.9
52.3
94.5
99.6
22.4
44.0
66.0
27.5
46.6
56.0
26.0
35.5
56.2
28.9
35.9
56.3
4.5
0.0
17.1
4134

Can'tSay

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

111

17.61
29.33
10.26
34.65
20.50
13.62
42.81
30.26
17.23
26.39
49.84
12.17
11.54
30.09
18.37
13.44
10.49
16.67
0.00
1.74
0.00
6.33
0.00
8.04
2.50
5.00

82.39
70.67
89.74
65.35
79.50
86.38
57.19
69.74
82.77
73.61
50.16
87.83
88.46
69.91
81.63
86.56
89.51
83.33
100.00
98.26

14.11
3.74

95.00
90.47
92.20
93.95
98.49
85.89

Daman&Diu

Goa

Gujarat

Maharashtra

AndhraPradesh

Karnataka
96.26
100.00
96.60

Kerala

Pondicherry

TamilNadu

SouthernRegion

3.40

0.00

1.51

7.80
6.05

9.53

97.50

WestBengal

WesternRegion

93.67
100.00
91.96

Tripura

100.00

No

Rural
Yes

Sikkim

Orissa

Mizoram

Meghalaya

Jharkhand

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EasternRegion

Chandigarh
Delhi
Haryana
HimachalPradesh
MadhyaPradesh
Punjab
Rajasthan
UttarPradesh
Uttarakhand

NorthernRegion

AllIndia

State/UT

TableS5.1:PercentageDistributionofInsured HouseholdsbyAwarenessabout Provisionof

96.50

88.42
81.78
95.71
72.22
87.97
90.91
77.90
84.01
84.70
82.25
65.27
90.26
92.86
70.37
85.65
91.79
86.17
98.53
96.77
99.46
98.57
100.00
100.00
95.29
98.57
85.71
95.26
95.95
94.92
94.36
92.38
95.71
100.00

Yes

Urban

NominationFacility

11.58
18.22
4.29
27.78
12.03
9.09
22.10
15.99
15.30
17.75
24.73
9.74
7.14
29.63
14.35
8.21
13.83
1.47
3.23
0.54
1.43
0.00
0.00
4.71
1.43
14.29
4.74
4.05
5.08
5.64
7.62
4.29
0.00
3.50

No
85.35
76.01
92.57
70.21
83.44
88.51
66.87
76.52
83.68
77.64
61.87
89.03
90.74
70.13
83.52
89.00
87.94
95.35
97.62
98.82
99.33
96.58
100.00
93.61
98.00
90.67
92.70
94.16
94.44
96.24
88.99
96.01
100.00
96.55

Yes

All(Rural+

14.65
23.99
7.43
29.79
16.56
11.49
33.13
23.48
16.32
22.36
38.13
10.97
9.26
29.87
16.48
11.00
12.06
4.65
2.38
1.18
0.67
3.42
0.00
6.39
2.00
9.33
7.30
5.84
5.56
3.76
11.01
3.99
0.00
3.45

No

Urban)

112

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


24.55
79.79
69.93
12.84

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh
10.68

7.84
2.28

20.25
12.20
25.65

49.13
51.14
84.11
73.44
85.18
16.67
90.91
89.60
66.25
71.25
78.37
93.82
45.00
25.00
24.44
14.56
82.44
73.58
70.68
86.92
98.75
95.35
7312

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

1334

2.68

1.25

11.21

14.57

11.85

0.00

20.00

16.25

1.25

1.92

0.00

66.67

2.26

7.50

5.80

27.85

33.80

15.67

1.88
75.41

EasternRegion

11.80
15.34
11.25
3.91
0.76
10.13
12.11
11.29
9.80
26.86

No

Uttarakhand

HimachalPradesh

Haryana

Delhi

Chandigarh

NorthernRegion

64.70
40.53
81.25
70.31
90.59
72.57

Yes

AllIndia

State/UT

Rural

Table5.2a:DistributionofInsuredHouseholds byPerceptionyaboutMandator

2654.6

1.97

0.00

1.87

14.75

0.78

5.36

65.19

63.70

75.00

35.00

3.90

13.79

12.50

32.50

8.48

9.09

16.67

23.49
44.13
7.50
25.78
8.65
17.30
63.34
8.92
20.26
60.31
82.45
13.91
17.07
21.00
10.09
19.06
12.56

Can'tsay/Don't
know

7493

97.45

100.00

79.29

71.71

71.66

81.97

23.83

38.81

43.33

30.00

91.79

68.96
46.25
95.71
77.85
90.54
88.10
30.01
85.92
71.94
14.27
3.94
80.97
61.86
46.96
88.81
80.43
91.09
70.00
91.78
94.99
94.29
80.00
87.35

Yes

PaperWorkatthe TimeofTaking

1610

1.11

0.00

17.50

14.73

20.33

11.65

14.82
23.27
1.43
9.45
1.43
1.43
24.79
9.48
13.31
41.08
39.78
9.89
27.24
34.31
5.02
4.35
2.30
27.14
0.00
0.56
0.00
7.14
4.06
4.97
16.67
10.00
13.93
18.46

No

Urban

16.22
30.48
2.86
12.70
8.02
10.48
45.20
4.60
14.75
44.65
56.27
9.13
10.90
18.73
6.17
15.22
6.61
2.86
8.22
4.45
5.71
12.86
8.59
3.24
53.33
46.67
47.26
57.72
6.38
8.01
13.56
3.21
0.00
1.43
1762.47

Can'tsay/Don't
know

Policy(Percentage)

66.79
43.29
88.00
75.63
90.57
79.87
27.10
82.72
70.89
13.51
2.84
78.15
55.76
49.12
86.31
76.68
87.94
59.09
91.58
92.10
79.33
75.33
83.47
92.82
36.00
36.00
33.04
20.61
82.20
72.51
71.17
83.36
99.33
96.46
14805

Yes

All

13.29
19.15
6.67
7.82
1.08
6.04
18.03
10.43
11.47
33.49
26.92
10.29
30.38
30.98
5.44
6.04
2.28
35.23
0.00
1.29
0.67
12.00
5.69
3.61
18.00
6.00
13.10
19.08
11.92
22.68
14.65
14.14
0.67
1.85
2946

No

19.92
37.56
5.33
16.55
8.36
14.09
54.88
6.86
17.64
53.00
70.23
11.55
13.86
19.91
8.26
17.28
9.79
5.68
8.42
6.62
20.00
12.67
10.84
3.57
46.00
58.00
53.87
60.31
5.88
4.81
14.18
2.50
0.00
1.68
4415.67

Can'tsay/Don't
know

(Rural+Urban)

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

113

20.00

Meghalaya

21.47

24.03
44.97

50.00
26.39
28.80
54.38
43.75
18.75
57.99
57.10
53.52
53.26
87.50
0.00
100.00
100.00
4520

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

2207

0.00

0.00

100.00

12.50

45.17

17.59

26.25

23.75

18.04

0.00
13.44

Orissa

16.04
2.02
45.58
11.75
8.27
0.95
29.52
37.63
43.75
29.94
10.06
42.69
60.00
0.00
37.55
0.00
20.83

19.53
10.18
41.94
8.40

No

Mizoram

Jharkhand

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EasternRegion

Uttarakhand

40.00
45.51
20.97
10.08
41.43
19.34
40.36
22.10
38.85
64.88
49.21
21.77
16.67
25.69
21.30
20.13
23.58

Yes

AllIndia
NorthernRegion
Chandigarh
Delhi
Haryana
HimachalPradesh
MadhyaPradesh
Punjab
Rajasthan
UttarPradesh

State/UT

Rural

4575

0.00

0.00

0.00

0.00

1.57

40.48
44.31
37.10
81.51
58.57
64.62
57.62
32.32
49.40
26.86
49.84
48.71
45.70
30.56
48.77
69.81
33.73
20.00
0.00
49.01
50.00
52.78
53.16
24.16
32.50
55.00
24.42
18.87
1.51

Can'tsay/Don't
know

5079

46.74
54.05
53.23
24.63
35.33
22.89
64.56
26.36
34.02
71.42
73.38
32.49
39.38
12.12
36.92
27.01
27.49
14.63
100.00
21.01
70.00
39.71
42.44
57.33
44.29
30.43
63.39
57.04
39.47
38.75
66.67
0.00
0.00
100.00

Yes

Table5.2b:DistributionofInsuredHouseholds byPerception aboutMandatory PaperWorkatthe TimeofClaim

20.30
10.84
19.35
12.50
0.63
10.95
5.36
42.73
13.06
9.34
1.44
28.56
23.32
61.82
30.00
14.23
26.28
9.76
0.00
51.64
0.00
14.71
11.22
23.53
30.00
49.28
13.91
27.25
41.45
42.09
0.00
0.00
0.00
0.00
2206

No

Urban

32.96
35.12
27.42
62.87
64.04
66.17
30.09
30.91
52.92
19.25
25.18
38.95
37.31
26.06
33.08
58.76
46.22
75.61
0.00
27.35
30.00
45.59
46.34
19.14
25.71
20.29
22.70
15.72
19.08
19.15
33.33
0.00
0.00
0.00
3581

Can'tsay/Don't
know

Settlement(Percentage)

43.31
49.59
37.10
20.20
38.53
21.07
51.96
24.13
36.86
67.91
60.50
27.20
28.23
18.45
29.12
23.37
25.53
15.69
100.00
17.03
59.33
32.86
36.50
55.83
44.00
24.16
60.52
57.07
46.02
45.43
81.82
0.00
100.00
100.00
9601

Yes

All

19.91
10.49
30.65
11.25
0.30
13.56
3.62
44.22
12.29
8.76
1.18
29.03
30.34
53.40
29.97
12.03
34.53
19.61
0.00
44.24
0.00
17.86
14.19
22.48
26.67
36.91
15.87
25.70
43.09
43.51
9.09
100.00
0.00
0.00
4413

No
36.78
39.92
32.26
68.54
61.17
65.38
44.42
31.65
50.85
23.33
38.32
43.77
41.42
28.16
40.91
64.60
39.94
64.71
0.00
38.73
40.67
49.29
49.31
21.69
29.33
38.93
23.61
17.24
10.89
11.06
9.09
0.00
0.00
0.00
8153

Can'tsay/Don't
know

(Rural+Urban)

114

holder
rights as a policy
% of HHs who know

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

56.4166.66

68.9853.28

84.9935.41

49.9232.50

64.6154.98

82.5130.12

54.6017.65

50.1028.93

80.5730.61

78.9169.47

79.3037.44

92.2621.92

96.058.2
4

64.9427.58

100.0033.33

100.0035.00

84.1436.41

11.6240.66

23.7311.86

55.8716.55

79.1242.75

58.7550.00

92.4245.45

71.6743.67

86.7540.64

71.4567.18

48.3158.18

81.4852.54

66.1467.08

70.0091.25

83.2281.74

6060342
9

Hima ch alPrad e
sh

Ma dh ya Prad es
h

Punja b

Rajastha
n

Utta rPrades
h

Uttarakhan
d

EastR egio
n

ArunachalPradesh

Assam

Biha
r

Chhatt isgarh

Jharkhan
d

Meghala
ya

Miz ora
m

Oriss a

Sikkim

Tripura

WestB eng
al

WestR egio
n

Daman&Di
u

Go
a

Gujarat

Maharasht
ra

South Regio n

An dh ra Prad es
h

Karnatak
a

Kerala

Pondic herr
y

TamilNad
u

Alls amp
le

8452

96.78

100

99.38

77.01

96.73

91.56

88.3

85.46

82.5

Premium payment

Haryan
a

100

87.48

45.31

73.75

21.52

89.69

90.91

78.95

71.43

87.19

68.51

74.72

79.86

73.41

60.5

54.23

85.6

75.78

71.16

47.46

68.33

premium

30.47

Change mode of

37.7026.23

Lock-in period

Del
hi

360595
7

50.7412.92

66.2511.25

57.0510.66

47.919.26

66.505.71

55.359.95

43.4614.84

41.3714.21

40.910.00

35.0032.50

41.9114.95

30.350.69

13.5613.56

87.130.00

44.6020.03

80.000.00

80.0020.00

32.128.73

41.9329.03

26.316.58

41.277.07

60.8920.58

39.1913.55

23.241.55

41.054.09

33.775.29

59.4515.81

36.8915.52

39.843.54

35.4013.87

56.412.56

6.5611.48

Others

Chandigar
h

1468347

6.270.37

2.500.00

18.180.00

5.560.69

9.610.00

8.820.28

26.850.71

25.280.00

1.520.00

32.500.00

25.200.34

5.5222.76

30.5183.05

0.005.81

8.190.00

20.000.00

46.6713.33

7.333.84

16.490.72

11.332.92

38.629.43

41.6012.01

17.536.92

35.642.58

30.052.81

2.741.46

18.568.93

27.370.88

4.4313.28

1.4623.36

7.690.00

0.0029.51

know rights

76.25

542

80

319

432

385

1758

566

479

66

80

1191

145

59

17

574

20

15

286

279

547

339

233

2516

782
194

291
548

274
113
683

61
39

holder
rights as a policy
% of HHs who know
8602

98.41

100

97.86

85.52

87.37

92.33

96.28

92.01

74.29

98.57

93.67

52.98

68.57

38.57

98.04

91.67

97.18

76.5

91.76

57.02

65.5
67.88

63.85
85.56
72.04

71.43
87.61

65.71
66.34
86.65

94.29
58.17

6093

83.39

77.14

54.74

81.30

56.88

72.15

83.06

80.74

96.15

60.87

81.53

32.36

18.75

77.78

87.25

98.63

94.44

94.58
73.95

81.95
91.10
69.70

41.36
55.72
77.57

49.20
82.75

75.66
80.39
57.91

62.12
86.51

70.84
64.99

Premium payment

79.16
73.97

35684094

78.8742.10

88.5768.57

82.4857.30

46.1344.99

46.8561.07

64.4550.52

44.8752.30

41.7040.15

17.3123.08

66.6730.44

43.7845.47

34.6048.54

12.5014.58

25.9340.74

34.9751.36

34.3789.66

46.5238.06

28.3839.96

10.9058.38

20.9929.48

35.9455.51

71.2171.70

32.2748.97

30.5831.42

17.2651.05

27.7227.31

59.6074.80

33.4843.23

36.6149.53

62.1847.39

59.7269.21

9.0942.42

36.6248.94

47.6041.48

Change of nominee

2986

1115

32.10

8.57

10.95

3.65

9.09

15.84

15.01

13.97

3.85

1.80
14.62
23.19

0.00
4.17

21.14
7.47
22.22

31.53
3.36

14.15
10.32
7.00

7.58
3.77
13.53

18.00
4.69

13.48
5.02
18.25

13.64
0.56

12.96
10.92

Lock-in period

8452

1613

6.29

7.14

9.85

6.62

17.95

9.67

30.61

7.69
25.95

8.54
27.79
27.54

0.00
43.75

7.05
40.35
9.84

18.68
8.96

28.78
39.50
14.74

38.63
42.73
17.83

21.20
1.63

1.30
2.87
22.92

6.06
6.14

18.75
22.69

Surrender value

17.374.11

347

0.32

0.00

0.36

0.91

0.15
0.66
1.17

0.00
0.00

25.17
0.08
0.00

0.00
75.00

2.82
0.00
0.00

1.17
2.24

13.17
14.23
12.74

2.98
2.93
9.23

2.80
0.41

20.00
5.02
0.82

16.67
1.67

4.03
3.87

Others

19.165.49

620

70

274

438

429

1831

673

451

52

69

1245

223

27
48

549

71
67

268

257

400

281

205

2395

239

805

491

250

729

139

230

179

66

2922

8602

Total .no of HHs

42.6511.32

Urban

Households
)

17054

597.6

0100.0

681.0
798.6

692.4
591.9
691.5

778.6
288.5

649.6
490.5
399.3

329.5
371.3

393.3
991.4
893.5

289.3
073.8

872.3
171.4
463.1

258.7
572.1
472.7

173.7
486.5

67.11
456.2
078.4

784.6
050.0

376.9
069.3

% of HHs who know

38.418.81

(Insured

holder

61.4632.45

Holder

73.33
83.31
12153

81.39
60.88

84.75
71.81
52.83

94.07
76.07

41.6
80.35
59.73

52.0
21.5

95.4
98.9
85.7

95.3
69.3

80.3
84.6
82.7

47.88
53.20
79.1

57.49
82.62

72.03
82.45
54.04

50.39
81.13

71.26
63.21

Premium payment

71.7040.57

Polic
y
nRural+Urba

28.89
9.25
14.01

42.9448.2614.93

6.09
14.33
4.67
6.28
3081

90.0067.3310.00

69977699207
2

80.2146.1323.15

74.2057.1710.79

6.4449.3246.4
4

52.2163.647.4
9

65.7952.8912.96

42.7140.7814.09

4.24
25.61

7.3
26.52
30.20

0.0
36.4

14.0
35.7
9.0

17.5
8.1

35.6
39.0
12.8

34.40
39.55
17.7

19.78
2.21

1.39
3.57
25.07

3.15
6.42

18.07
20.90

33.0533.051.6
9

57.7232.8928.19

43.2843.7314.78

27.541.41.4

12.114.09.3

31.758.80.
0

35.747.921.1

34.587.45.
8

44.245.420.9

9.549.830.
2
28.035.96.
1

21.527.66.8

36.847.78.
5

70.366.017.6

31.444.013.5

29.8427.762.7
8

17.4546.125.8
6

28.9930.725.0
1

57.1266.5416.82

33.0140.1616.93

36.0745.194.3
6

57.3440.8713.69

60.9666.920.9
2

34.6410.2410.24

34.5143.629.8
5

41.0345.1512.15

Lock-in period

NorthRegi
on

aboutRightsas

Surrender value

AllIndia

Rural

byAwareness

0.00
0.34
694

0.80
0.17

0.40
0.47
0.61

0.00
0.00

24.2
0.21
0.00

2.3
79.4

4.7
0.0
0.0

0.9
3.1

12.6
11.6
7.1

2.90
2.78
8.0

6.10
0.96

21.83
8.72
0.85

22.83
1.38

4.07
4.69

Others

65.01

ofHouseholds

150
1162

870
593

1239
3589
814

118
929

368
2435
149

44
107

86
87
1123

536
554

438
620
948

1587
432
4911

541
1038

504
252
1412

127
218

5908

17054

know rights

74.79

State/U
T

TableS5.3:Distribution

Total .no of HHs

Change of nominee

Change mode of
premium

rights as a policy

know rights

Change mode of
premium

Total .no of HHs

Surrender value

Change of nominee

State/UT

of

knowdifferentduties(Q-4)(includeonlythose

Rural

HouseholdsbyAwarenessaboutDuties

0.21

26.8184.5820.5322.4513.94

56.0789.6633.5820.1611.73

35.0058.7535.0021.2533.75

94.9296.6154.240.001.69

62.3594.5124.6616.574.93

48.7477.2248.4228.486.65

62.5077.5065.0013.753.75

97.91

69.79

89.34

79.40

98.74

84.54

80.56

73.17

77.50

90.31

87.79

73.68

90.91

93.24

80.77

72.50

98.12

91.46

100.00

93.45

91.03

95.48

77.14

98.44

100.00

96.24

9783

Rajasthan

UttarPrades h

Uttarakhand

EasternRegion

Ar unac halPr ades h

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

Wes ternRegio n

WestRegion

Daman&Diu

Goa 73.75

90.50

MadhyaPrades h

Punjab

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

39228582250622861305

60.4983.5046.2037.304.64

34.2088.2735.5921.7220.57

30.5395.7934.7483.421.32

45.4385.9442.3440.798.18

49.7588.9838.9025.0415.53

0.00

7.6498.410.002.233.50

138

0.19

0.00

0.32

1.85

0.00

0.57

0.00

0.00

0.00

0.00

0.00

48.28

0.00

0.00

0.00

21.43

5.11

0.35

0.48

5.72

1.70

2.62

1.27

0.26

0.17

3.36

5.81

0.00

20.6979.315.178.6244.83

1.5597.500.000.001.55

49.1089.3210.8921.2830.33

30.00100.0055.0045.0045.00

100.01100.0128.5714.2921.43

15.0683.5113.079.6617.90

56.0696.2044.2925.2610.03

21.4896.4115.3413.2418.25

78.5780.0733.7230.4021.98

66.7474.8230.6155.2637.83

38.5289.6018.5019.6720.64

48.1176.9112.6617.726.01

30.0590.0512.3115.811.57

32.8887.1018.8919.768.22

48.1483.2139.5527.9930.22

46.7991.4346.4825.3821.10

52.44100.0031.711.224.88

9.52

1.34

4.46

=1) holder (Q-3


25.0792.4719.506.1324.51

information

75.43

factual
correct and
Providing

81.55

iprema in
Depositing

HimachalPrades h

loss
of policy
company
insurance
Informing
meti

Haryana

policy maturity
company of
insurance
Informing

64.06

claim

Delhi

At the time of

78.75

Others

12.7049.2117.4633.337.94

responses

84.74

539

80

316

433

380

1748

599

507

59

80

1245

314

58

65

597

20

14

352

289

619

332

235

2897

316

1145

572

268

940

180

327

82

63

3892

information
factual
correct and
Providing

Chandigarh

time

Depositing
97.7
4
90.1
0
95.7
7
72.0
2

94.6455.85
88.4711.63
95.8374.33
91.3061.52

864
9

90.9
2

97.9475.69

96754079

61.4
3

100.0075.71

72.9
9

90.4
0

82.3228.71
97.8640.14

87.4
6

90.3551.85

86.1
2

83.6
1

96.8556.28
92.1153.71

91.0
1

84.2
1

92.8461.11

81.4350.88

60.0
0

84.9
9

94.7357.03
100.0042.86

99.0
2

98.1
8

95.3
8

97.867.30

78.579.09

92.863.08

90.5
0

93.2
5

82.8013.59

97.6736.57

94.6
5

88.5
5

68.1482.24

83.7180.53

93.0
1

81.8
9

87.6935.53

89.9
9

98.9242.39

91.3
4

84.4232.78

87.4
6

94.4328.37

89.0
5

97.6128.02
67.6240.99

94.2
0

80.3833.77

92.9
3

94.4
7

74.9272.80
80.8652.65

76.6
7

91.3042.25

premiums in
96.0
1

89.3
9

policy maturity
26162165

41.8129.01

58.5738.57

43.0637.96

32.0315.18

29.0836.29

37.2829.29

46.3834.86

32.7514.95

8.770.0
0

32.8621.43

39.0025.34

0.491.9
5

5.453.6
4

4.620.0
0

15.3623.59

72.0263.02

21.4430.02

11.6314.21

48.3025.66

6.718.2
6

28.7125.17

28.2437.78

17.9017.94

20.2920.65

13.7118.41

14.3724.39

52.3930.84

23.5127.29

8.8919.55

56.8921.55

53.304.33

43.817.82

26.8722.97

27.0422.38

Informing

86.8639.17

1345

3.89

2.86

9.12

22.78

4.96

9.25

17.58

6.81

3.51

38.57

14.22

5.84

29.09

0.00

42.78

28.51

5.72

15.18

15.09

10.15

29.42

21.75

20.00

6.88

1.50

6.43

27.46

20.95

20.73

16.61

5.20

21.91

12.07

13.90

claim

89.0442.16

118

0.81

0.00

0.73

1.19

0.90

0.88

0.15

0.00

0.00

0.00

0.08

0.24

49.09

0.00

0.00

0.00

7.15

0.00

0.38

1.38

8.86

4.20

2.68

2.17

0.09

0.38

0.42

0.61

0.59

1.77

0.00

3.13

0.67

1.22

Others

9783

codedin

Q-3)

617

70

274

421

444

1827

677

455

57

70

1259

411

55

65

547

67

70

310

265

581

282

262

2916

276

1065

529

237

821

169

283

231

64

3431

9675

esponsesr

1.41

onlythose

19458

97.14

100

98.17

79.61

92.66

91.58

95.22

91.6

77.33

100

93.08

97.97

75.33

86.49

95.31

91.21

91.21

88.11

92.33

79.97

70.73

82.2

86.09

98.83

81.74

91.72

68.76

97.77

77.78

81.23

71.72

84.56

85.76

87.78

% HHs who know

33.7686.5320.8619.3210.74

duties(Q-4)(include

Urban
knowdifferent

Rural+Urban

duties(Q-4)(include

44512650

62.0025.33

45.9332.88

33.8318.50

31.6958.04

39.7634.92

42.8730.25

28.4915.81

31.900.00

34.0021.33

36.3122.77

0.282.07

5.316.19

2.310.00

13.0322.38

68.0958.86

22.6327.40

12.3911.79

46.2125.45

11.9110.08

31.4228.00

29.3646.05

18.2018.80

16.2219.09

12.9917.06

16.7221.99

45.5729.33

21.9224.70

14.3512.63

51.3123.61

47.643.52

30.7320.49

23.6821.03

26.3222.87

172315122

policy loss
company of
insurance

68.6087.46

company of
insurance
Informing
43.8632.87

68.6770.00

44.7575.25

31.4989.32

42.0191.30

49.6686.03

53.2186.13

61.7692.85

73.2890.52

38.6759.33

56.5687.31

7.4598.76

15.0488.50

2.3196.44

43.1189.88

54.2478.48

78.6196.48

13.4586.60

55.9696.93

17.6694.88

80.2686.77

74.0182.05

37.0291.31

45.4479.23

31.3690.02

30.7189.13

44.7885.21

27.3786.66

29.2893.30

49.5192.13

67.4795.92

27.5863.04

36.3090.97

41.1288.55

time

86.57

tdifferen
policy maturity
Informing

NorthernRegion

know

(Insured
)

onlythose

256

4.24

3.33

7.80

21.66

3.28

8.73

16.61

5.82

2.59

36.00

12.98

4.83

37.17

0.77

36.29

32.31

8.34

16.62

12.46

14.33

25.40

29.36

20.32

6.42

1.54

7.36

28.93

17.21

22.68

19.02

5.12

14.97

11.36

13.62

claim

40.0987.7225.6223.3713.34

codedinQ-3)

asaPolicy Holder

codedin

256

0.52

0.00

0.51

1.52

0.49

0.73

0.08

0.00

0.00

0.00

0.04

0.14

748.6

0.00

0.00

0.00

9.53

2.72

0.36

0.92

7.16

3.02

2.65

1.69

0.18

0.27

1.98

0.40

2.58

3.93

0.00

6.30

1.02

1.32

Others

AllIndia

TableS 5.4: Distribution

Q-3)

1156

150

590

854

824

3574

1276

962

116

150

2504

725

113

130

1144

87

84

662

554

1200

614

497

5813

592

2209

1101

505

1761

348

610

313

127

7323

19458

responses

Total .no of

At the time of

premiums in
Depositing

factual
correct and
Providing
information

duties as a policy
=1) holder (Q-3

Total .no of

At the time of

company of
insurance
Informing

policy loss
company of
insurance

duties as a policy
% HHs who know
holder (Q-3 =1)

Total no of

duties as a policy

% HHs who know

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

115

116

the premium
depositing
Stop
of payment

Change mode

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

12051350All
Sample

22.0012.16T
amilNadu

8.7517.50Po
ndicherry

1 9.63 12 .4
6Kerala

4.6616.31Ka
rnataka

3 . 421 6.3 3Andhr


aPra desh

18. 3714. 51Sou t h


er nRegio n

12. 247. 85M ahar


as htr a

13.3918.57G
ujarat

12.502.
50Goa

21.251.25Da
man&Diu

13. 2611. 57W est


er nRegio n

.7190.63We
stBengal

13.7521.25Tr
ipura

0 .0 00 .0 0S
ik kim

1 2.34 10 .4
2Oris sa

54.5513.64M
izoram

0.000.00Meg
halaya

7.3614.72Jh
arkhand

3.791.89Chh
attisgarh

7.327.3
2Bih ar

15 .3 84 .3 0
Ass am

17.361 2.85 Aru na ch alP ra


de sh

10. 077. 85East er


nReg io n

12 . 232 1.3 2Utt ar


akhan d

6. 9414 . 92 Utt ar Pr
adesh

2.937.86Raj
asthan

6 .5 62 8.87
Pu njab

8. 9816 . 08 M ad hy
aPra desh

7. 732. 15Him ach


alPr ade sh

1 .2 50 .9 4
Ha ry an a

agent

2 0.00 17 .1
4Delhi

Others

Lokayukta
ombudsman/
Approach
company

Approach
9.852.570.14
15.360.310.63
17.361.840.47
22.570.000.00
18.550.901.81
16.541.640.13
22.081.580.00
19.046.090.00
11.765.880.00
0.000.000.00
19.072.400.16
17.720.000.00
13.750.007.50
5.310.000.00
21.440.740.00
23.752.500.00
20.000.000.00

876.7

462.0

650.1

251.0

044.1

546.1

661.3

858.6

637.0

164.7

231.8

452.2

959.4

518.7

952.1

749.6

551.2

558.7

1.07
811

9.350.000.00
0.000.000.00
6.620.180.00

178613254

658.2

573.7

657.9

1596

0.25

0.00

0.31

21.51

22.110.000.00
13.980.540.90

142.1

6.68

3.45

3.21

6.25

0.00

3.32

34.69

25.00

22.78

3.37

0.00

17.65

15.74

11.99

5.68

12.90

3.13

927.8

12.160.210.26

7.130.370.37

821.7

147.8

28.081.050.79

152.6

19.110.710.00

19.210.310.73

854.0

23.390.630.00

20.170.431.72

177.8

352.4

10.000.630.00

125.7

045.0

23.750.0015.00

8.575.710.00

032.5

7.18
5.33
18.75
22.86
9.38
13.73
2.09
12.86
4.57
3.54
0.00
11.38

Don't know

14.421.210.74

130110925449

23.6511.7548.57

18.574.2974.29

10.7127.5050.00

5.7015.1336.94

18.3311.4141.75

15.7114.4945.00

14.917.5353.40

16.537.3549.59

15.714.2944.29

17.145.7141.43

15.677.1950.87

8.3553.46

14.2918.5711.43

1.430.0075.71

12.4512.0854.72

65.758.2217.81

1.411.4159.15

10.9510.6652.45

1.071.7960.00

5.9118.4433.29

10.298.3354.90

23.085.7732.37

10.909.3546.92

7.5312.9048.75

9.059.6059.05

6.711.3081.17

7.4925.9430.55

8.228.9451.13

20.672.8851.44

0.003.9777.62

42.518.9815.57

6.067.5828.79

9.719.3555.24

11.9710.0550.15

agent

15.801.170.48

NotSatisfiedWiththe

nUrba

ModeofPremiu
m

2080251

15.560.16

2.860.00

10.361.43

23.380.20

20.770.81

17.680.51

20.842.17

25.100.00

34.290.00

35.710.00

23.921.14

17.180.24

21.430.00

15.710.00

18.111.89

6.850.00

28.175.63

18.162.59

31.430.71

19.161.87

13.480.98

28.850.64

19.791.37

21.868.60

12.227.70

7.140.22

25.942.31

26.584.05

21.150.00

11.910.00

20.961.80

28.797.58

17.724.40

19.142.31

Lokayukta
ombudsman/
Approach
company

857.2

TheyAre

)(Insured

38.61

70.6

0.0010.18

0.725.78

0.360.00

70.6
0.007.14

14.45
19.33
14.00
14.86
13.63
17.02
25.08

72623

0.160.16

2505

15.47
13.33
22.88

0.000.00
0.000.00

55.1
0.9817.68

0.416.52

0.406.21

0.001.16

0.001.43

0.001.43

0.000.00

57.8
0.0020.76

0.001.21

22.8611.43

14.00

63.16
12.39
0.000.75

0.001.37

0.004.23

0.005.19

0.005.00

4.4716.86

0.0012.01

0.328.97

1.4710.20

0.162.22

0.223.25

66.6
12.5
49.0
41.1

10.03
10.48
20.33
12.94

0.001.07
0.587.20

13.83

38.6
17.0
64.6
27.9

0.483.37

6.0615.15

11.30

28.2
4.11

0.333.25

Change mode

0.665.73

Don't know

552.7

If

11.02
11.86
7.53
10.40
2.35
2.49
12.74
27.47
4.86
12.44
17.39
8.59
9.17
6.24
12.52
1.84
12.82
1.14
9.47
11.18
0.00
20.00
0.27
9.41
3.33
3.33
13.33
7.68
14.50
13.61
15.75
19.47
11.33
11.94
2443

the premium
depositing
Stop
of payment

2.507.50Cha
ndigarh

lRura

HouseholdsWouldDo

All(Rural+Urban
)

114123864383

52.9911.350.17

74.001.330.00

54.419.820.67

39.6418.460.37

35.5521.370.45

46.3814.960.36

52.9422.061.43

47.1421.900.38

52.0026.670.00

46.6729.331.33

50.2622.670.93

52.9112.040.14

15.3317.330.00

67.1116.780.00

53.3818.632.17

21.055.260.00

60.2325.005.68

44.2618.624.45

59.3026.471.17

48.2517.771.75

50.3516.120.94

38.0025.830.33

49.0018.561.61

49.5018.394.18

60.6410.964.96

78.797.140.30

25.9627.061.65

51.9222.652.06

52.8320.630.23

77.7210.890.34

17.3318.812.48

30.8226.033.42

56.3115.992.73

51.4817.431.73

Lokayukta
ombudsman/
Approach
company

6. 8814 . 14 Nort he
r nReg io n

by"Wha
t

0.57
0.55
10.96
0.00
0.34
1.13
0.39
0.69
0.30
0.15
0.50
0.96
0.17
0.94
2.15
0.00
0.00
0.00
0.00
0.09
0.00
14.67
0.00
0.00
0.00
0.00
0.00
0.00
0.33
0.22
0.94
0.00
0.00
0.08
126

Others

10.6611.95Al
lI ndia

Stat
e/UT

TableS5.5: Per centa geofH ousehold s

6.47
4.34
17.12
12.38
7.71
8.84
1.61
10.16
3.96
2.92
0.00
10.80
6.17
12.47
10.90
8.71
10.80
6.82
1.05
2.17
15.44
18.67
26.79
2.28
0.00
4.00
2.38
2.26
6.44
3.71
19.68
0.17
0.00
0.59
1434

Don't know

Approach

Consult
agent

Others

Approach

Consult

the premium
depositing
Stop
of payment

Change mode

Consult

ofHouseholdsby

Rural

Knowledgeabou
t

13.3218.80

1.279.75

16.2812.94

18.0212.27

MadhyaPradesh

Punjab

7.7949.22
3.7541.25
5.3760.11
8075866

20.2521.81

12.5042.50

23.089.84

10841593

Kerala

TamilNadu

AllSample

5.7447.24

20.4918.77

Pondicherry

7.8058.03

2.9621.53

Maharashtra
SouthernRegion

8.3948.93

10.3673.21

2.149.11

Gujarat

5.1813.93

1.2546.25

0.0045.00

Goa

Karnataka

15.0063.75

0.0021.25

Daman&Diu

1.2626.38

8.8963.92

2.2817.78

40.2030.90

0.3167.40

3.131.25

AndhraPradesh

31.651.27

0.0049.37

Tripura

WestBengal
WesternRegion

0.0061.11

16.670.00

Meghalaya

0.0051.28

6.8050.13

7.5611.84

Jharkhand

0.000.00

2.1958.93

10.345.64

Chhattisgarh

Sikkim

2.9069.10

4.044.41

Bihar

2.8173.91

3.8534.01

5.4420.63

Assam

22.7368.18

11.1536.24

2.7934.49

ArunachalPradesh

0.009.09

3.8658.00

7.0313.59

16.8836.25

17.8124.38

5.4512.44

Uttarakhand
EasternRegion

Orissa

57.718.33

Mizoram

9.7023.16

8.144.54

3.6114.93

Rajasthan

UttarPradesh

13.6754.07

2.0057.11
0.8546.19

17.463.99

Within first 15

Haryana

days

HimachalPradesh

not acceptable
conditions are
Terms and
1.5659.38

agent
0.0015.00

Forced by

0.781.56

premium

12.5036.25

Unable to pay

Delhi

Others

Chandigarh

0.00

0.00
71

1880

1.61

0.62

0.31
0.00

21.79

1.26

0.00
1.79

9.67
7.19

5.18

7.50

0.00

26.65
7.13

15.19

0.00
0.57

0.00

0.00

0.00

1.25
0.00

2.53

0.00

0.16

0.00

Don't know
9411513740575
5

6.8323.339.2159.8
4

12.8618.572.8665.7
1

22.5018.2113.9344.6
4

7.6510.988.8252.1
6

15.0725.461.0253.9
7

16.7615.306.7654.4
7

3.5819.779.0356.4
5

2.6511.2213.0667.7
6

0.0038.570.0061.4
3

0.0030.0012.8657.1
4

2.8618.1510.2460.9
2

1.192.860.0060.6
2

0.0041.432.8632.8
6

1.430.000.0065.7
1

8.6017.562.6970.2
5

31.5116.440.0045.2
1

4.230.000.0039.4
4

15.524.025.7560.0
6

3.2115.006.4359.2
9

6.184.171.1548.4
2

10.0014.397.3235.8
5

4.7939.622.2424.9
2

7.2913.152.5751.7
8

11.8320.4312.9052.6
9

3.0914.359.2861.7
0

9.666.6220.3911.2
7

10.5720.2919.7124.0
0

7.5111.2011.4466.1
5

3.339.051.4340.4
8

16.862.291.4360.2
9

6.848.143.5850.4
9

8.7030.4313.0415.9
4

8.6613.926.8152.9
6
7.7712.559.0750.6
6

premium

16.64
21.24
26.25
36.72
19.20
40.25
2.51
37.08
54.15
15.00
1.88
19.57
13.94
34.92
18.92
22.88
23.17
22.22
0.00
2.50
48.72

1.43
0.69
1.45
0.65
1.43
0.00
0.12
1.43
0.89
0.40
1.79
3.48
12.46
0.73
7.61
0.71
0.00
1.41
4.11
0.00
0.00
8.57
1.91
0.00
0.00
0.00
0.00
0.00
0.56
1.02
0.00
0.71
0.00
0.63
155

Others

0.63
0.81
010.0
0.00
0.25
1.69
0.52
0.52
0.31
0.42
2.81
0.68
1.39
1.13
0.63
0.00
0.50
0.00

16.23
19.27
30.43
30.29
17.71
45.71
3.58
24.00
51.16
11.18
0.36
21.74
15.97
31.71
32.47
15.36
14.66
54.93
2.74
0.90
32.86
14.29
33.41
7.83
0.00
0.00
5.31
11.17
6.16
3.46
20.39
0.00
0.00
0.16
1764

Don't know

9.6445.78

2024

21.30
12.67
23.21

6.36

26.32

18.59

7.76
0.68
0.00
2.03
2.57
0.00
0.00
2.38
3.29

24.21

6.71
6.74

12.52

6.36
3.83
7.64
5.04

15.03

9.60
3.37

12.19
14.46

2.24

17.18

5.06

10.74

9.13
9.06

days

7.1451.91

14.01
12.41
33.56
6.21
3.20
9.42
12.13
16.10
6.93
14.66
22.54
12.79
37.17
17.63
4.30
6.01
13.56
0.00
14.74
15.44
0.00
45.64
2.17
17.96
25.33
42.00
10.10
20.61
17.00
27.90
12.52
20.13
31.33
9.50
3106

not acceptable
conditions are
Terms and

10.2512.28

All(Rural

3.33
6.14
1547

10.65

8.44
6.26
1.12
8.60

11.62

0.67

14.00

3.22
6.50
5.52
2.08
2.67
5.50
0.00
5.26
2.75
0.00
2.01
0.14
9.56

15.03

8.26
8.77

12.63
16.37

2.99
1.73
1.12

14.09

6.98
9.37

agent

9.5914.10

Urban

BeCancelled(Insured
)

+ Urban)

11620

41.62
50.47
47.09
52.67
59.97

53.10
58.59
43.50
59.71
21.28
21.87
59.57
43.91
54.93
30.33
34.90
59.44
59.10
54.77
43.82
50.53
72.20
58.11
32.21
63.55
62.44
60.67
53.33
70.67
57.21
50.91

7.38

52.42
48.12

premium

AllIndia

"Whena PolicyCan

1.02
0.75
6.04
0.46
0.80
0.90
0.33
0.95
0.58
0.41
2.34
2.06
7.17
0.94
3.90
0.33
0.27
1.12
3.16
0.08
0.00
5.37
1.63
0.00
0.00
0.00
0.00
0.00
0.56
0.56
0.93
0.50
0.00
0.34
226

Others

NorthernRegion

State/UT

TableS5.6:Percentage

16.44
20.30
28.19
32.18
18.51
42.83
3.01
30.83
52.75
13.22
1.17
20.64
15.00
33.37
25.25
19.37
19.19
48.31
2.11
1.75
41.22
14.77
30.49
7.47
0.00
4.00
5.24
10.46
6.67
2.47
21.12
0.33
0.00
0.84
3644

Don't know

Unable to pay

Forced by

Within first 15

Unable to pay

agent

Forced by

not acceptable
conditions are
Terms and

Within first 15
days

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

117

118

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

5.00

12.70

Chandigarh

Delhi

9.19
8.14
0.94
1.60
0.31
11.26
39.30
10.41
1.89
21.32
3.51
27.78
4.55
18.15
0.00
6.25
0.0
14.72
33.75
13.75
14.49
12.66
32.99
44.97
13.57
54.52
32.50
31.60
1401

3.81

14.93

16.54

13.30

11.32

1.56
23.63

25.26

15.16

20.83

9.40

31.08

16.67

86.36

43.35

0.00

5.00

12.81

23.18

37.50

6.25

24.51

22.34

40.87

47.74

14.29

37.07

67.50

61.04

2425

MadhyaPradesh

Punjab

Rajasthan

UttarPradesh

Uttarakhand

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

12.40
3.93
27.50
0.79
0.00
3.39

Clauses

Rural

HimachalPradesh

6.30

11.21

Haryana

21.46

AllIndia

Change/
Modifications

NorthernRegion

State/UT

322

3.59

0.00

4.36

5.36

2.76

3.91

1.72

1.79

5.00

1.25

1.91

2.81

13.75

0.00

0.63

0.00

22.22

0.75

0.94

0.13

5.20

17.54

5.31
3.18

2.85
2.45
13.75
0.79
3.53
1.27
1.77
1.84
0.16
2.85

Others

7152

3.77

0.00

4.05

66.79

4.52

22.23

63.28

59.21

75.00

27.50

60.19

84.38

75.00

100.00

37.87

9.09

33.33

64.66

68.34

63.29
82.41
53.75
85.71
90.18
91.53
74.11
73.49
85.60
84.24
92.81
61.93
17.89
69.23
77.15

Dont'know

2826

69.84

12.86

50.36

8.40

39.71

41.75

32.38

28.02

2.86

50.00

30.14

10.74

17.39

26.01
21.38
11.43
12.75
5.43
3.33
29.00
33.14
19.64
24.15
20.58
20.77
36.10
12.78
11.94
13.57
14.33
11.59
91.78
38.64
2.86

Change/
Modifications

TableS5.7:Percentage ofHouseholdsby Knowledgeabout"What AretheVarious Assignmentsinthe

1483

26.35

85.71

43.57

14.06

25.66

27.53

17.62

19.02

13.65
6.64
22.86
5.23
0.00
2.86
21.12
9.88
0.55
1.99
0.72
12.47
28.12
5.65
2.16
30.00
3.15
33.33
1.37
29.34
0.00
4.35
0.00
18.09
27.14
7.14

Clauses

Urban

344

1.59

1.43

5.71

1.56

6.72

3.17
3.52
14.29
1.31
7.14
0.95
4.77
2.91
0.36
1.83
11.55
3.42
16.29
2.46
0.43
2.86
0.29
8.70
2.74
0.18
0.00
21.74
3.82
1.06
0.00
8.57
0.41
0.86
3.43

Others

Policy (Insured)

6212

57.17
68.46
51.43
80.72
87.43
92.86
45.11
54.07
79.45
72.04
67.15
63.34
19.49
79.12
85.47
53.57
82.23
46.38
4.11
31.84
97.14
56.52
85.44
50.72
22.86
81.43
52.56
49.14
27.28
27.90
75.98
0.36
0.00
2.22

Dont'know
23.69
16.08
8.00
12.73
5.89
3.59
21.49
24.41
16.23
17.30
10.39
22.22
30.94
14.02
16.68
11.35
23.26
12.64
90.53
41.15
1.35
10.74
11.64
26.62
43.33
4.67
26.15
27.58
41.32
43.31
11.47
43.26
42.00
65.71
5251

Change/
Modifications
13.01
5.23
25.33
3.94
0.00
3.14
14.76
8.97
0.76
1.78
0.50
11.86
33.44
8.13
2.02
25.38
3.34
32.18
2.11
23.37
0.00
5.37
0.00
16.38
30.67
10.67
16.60
15.25
30.21
34.31
13.81
49.42
57.33
28.81
2884

Clauses

All(Rural+

3.01
2.96
14.00
1.16
5.22
1.12
3.17
2.34
0.25
2.37
8.21
3.30
16.89
3.89
0.27
1.84
0.53
11.49
2.11
0.42
0.00
17.45
3.38
1.49
0.67
6.67
1.15
1.27
3.67
4.95
3.54
4.99
0.67
2.53
667

Others

Urban)

60.29
75.73
52.67
82.18
88.89
92.15
60.58
64.28
82.76
78.55
80.90
62.63
18.73
73.97
81.04
61.44
72.86
43.68
5.26
35.06
98.65
66.44
84.98
55.51
25.33
78.00
56.11
55.90
24.80
17.44
71.18
2.33
0.00
2.95
13364

Dont'know

Householdsby

3.991.00

21.4317.23

HimachalPradesh

20.631.56

17.2812.43

6.9232.18

10.3811.51

14.349.31

16.619.40

14.548.02

5.560.00

0.000.00

33.9619.72

6.330.00

8.751.25

20.945.00

23.0722.12

42.5036.25

35.0015.00

22.6819.29

19.5023.71

46.851.26

27.274.99

47.6634.58

30.0018.75

45.6816.01

26221191

Uttarakhand

EasternRegion

ArunachalPr ades h

11.2Assam
9

31.4Bihar
5

Chhattisgarh

38.3 Jharkhand
5

65.5 Meghalaya

00.0Mizoram

16.2Orissa
8

27.8 Sikkim
5

51.2 Tripura
5

WestBengal

AndhraPrades
h

37.1
8

51.1
3

16.2Kerala
0

51.2
5

34.5 TamilNadu
3

AllSample

03.9

39.9 Karnataka
3

Pondic herry

00.0

44.6Gujarat

SouthernRegion

23.8

51.2Goa

Maharashtra

15.6
3

WesternRegion

Daman&Diu

20.6
3

249
1

25.0

63.4

40.2112.95

15.212.01

20.4
8

39.693.59

UttarPradesh

28.6
8

14.8816.97

12.2 Punjab
7

15.0 Rajasthan
0

25.654.17

MadhyaPradesh

16.1
6

10.9
2

16.413.91

month
Up to one

48.6 Haryana
3

Three months

17.8 Delhi

Six months

15.005.00

time

18.7
5

Don't know

Chandigarh

0.54
2669

3281531847

0.00

0.31

24.42

0.50

7.47

1.801.260.18

0.000.000.00

0.930.310.00

1.961.250.18

0.250.000.00

0.730.990.47

22.93

16.25

1.253.7527.5
0

19.29

0.00

3.7515.002.5
0

8.742.0319.1
9

19.69

8.822.5019.9
9

9.112.8622.1
4

56.56

28.75

4.55
17.53
65.82

50.78
24.81
50.00

11.42
31.60
28.18

22.99
6.88
30.44

0.940.000.94

0.000.0010.0
0

0.000.000.00

0.789.861.88

54.550.0040.9
1

0.0038.890.0
0

2.761.5010.0
3

5.640.3112.2
3

2.011.5113.2
1

7.450.9026.8
6

17.9918.699.3
4

4.411.8213.1
4

0.630.6349.0
6

0.140.0730.9
0

0.000.312.50

4.961.0435.5
1

29.200.942.1
9

12.181.682.5
2

1.000.004.24

21.69
14.36
38.91

67.19
41.15
34.03

1.560.003.13

1.251.2536.2
5

One year
21.9622.6212.092.76

2.25
1.46
2.16

2.578.3627.333.54

0.00
0.89
0.00

24.665.480.0017.81

238624581314300

51.2737.628.890.95

45.7132.8621.430.00

17.1449.6428.573.21

47.952.540.3925.64

22.2414.6931.224.90

38.2134.4811.912.07

3.5817.7724.506.45

8.7823.4718.988.78

4.2931.4321.431.43

0.0045.7141.434.29

22.065.3523.196.93

22.0124.167.420.96

52.8611.434.292.86

32.8612.861.430.00

13.7536.2529.460.89

1.4115.491.411.41

0.00
0.79
125

0.41
0.20
1.07

3.27
3.72
0.56

3.54
7.14
0.00

0.00
0.00

0.36
0.58
0.00

35.8420.8113.872.31

8.5726.4313.939.64

28.3012.076.902.01

9.4910.717.065.60

19.3619.2413.613.27

20.4319.710.000.00

0.00
0.00
1.09

2.26
1.14
0.00

1.95
0.00
0.48

0.73
1.43

1.15

23.6514.133.570.32

17.2735.431.800.54

16.8616.8627.146.29

11.7926.198.691.43

20.9526.1920.000.00

50.002.293.430.29

22.4017.2110.393.90

21.4321.4310.005.71

year

21.6019.897.481.37

More than a

26.48
22.50

0.00
0.00
1823

17.14
0.59
0.00

18.37
19.77
4.39

18.45
1.43
22.86

7.14
4.55

49.32
7.86
0.00

10.36
7.23
23.94

26.37
32.36
13.65

35.32
54.84
14.67

28.81
20.29
3.42

3.25
6.57
11.43

23.73
21.43

16.78

time

23.62

0.00
0.48
2459

9.39
22.70
0.36

18.37
24.21
8.38

20.48
0.00
18.57

21.43
40.91

2.74
10.89
52.86

30.71
19.36
56.34

29.58
33.33
34.91

23.02
5.02
28.77

20.83
11.43
41.55

40.91
37.43
20.95

25.20
18.57

22.63

Don't know

0.940.8124.2
5

48.67
43.42
4877

35.17
43.75
16.64

6.57
3.73
37.71

4.57
0.00
2.67

52.00
19.24

18.95
15.10
30.20

6.68
37.18
2.25

3.00
10.42
29.98

26.33
20.53
19.93

14.12
14.46
16.05

18.12
49.27
15.63

21.96
20.00

22.00

month

16.342.901.3
5

31.33
41.40
5081

38.22
26.49
48.59

23.05
18.60
37.29

22.57
44.00
33.33

10.00
22.76

4.21
35.03
9.40

21.20
17.45
13.48

7.67
10.54
13.28

14.70
20.20
18.24

25.90
15.83
37.71

16.97
3.20
23.66

20.22
18.00

22.92

Three months

20.534.71

nUrba

SettlementofClaims(Insured)

20.00
12.23
2505

8.68
3.82
31.78

19.14
24.12
12.42

22.65
38.67
18.00

2.67
6.37

0.00
24.27
0.67

11.52
10.74
1.12

29.67
9.37
8.18

2.74
0.83
13.01

6.28
21.83
2.76

8.49
2.13
18.53

6.04
7.33

11.30

Six months

23.2010.54

Takenfor

All (Rural+ )Urban

0.00
1.35
627

2.71
0.28
2.00

8.95
7.54
1.41

7.88
10.00
1.33

1.33
0.95

26.32
0.83
0.00

7.51
2.55
1.12

10.50
6.56
2.01

0.22
0.33
3.85

1.17
5.59
0.25

3.21
0.67
0.89

1.15
3.33

2.83

One year

NorthernRegion

Rural

KnowledgeaboutTim
e

0.00
1.01
277

0.23
1.12
0.67

3.05
2.91
0.77

3.01
4.67
2.00

0.00
0.00

0.00
1.42
0.00

0.33
1.07
0.00

5.67
1.17
1.81

0.04
0.33
1.46

2.22
1.09
0.17

1.38
0.00
1.56

0.77
1.33

1.25

year

22.2
9

of

0.00
0.08
3671

9.58
0.93
0.00

20.38
19.49
2.46

19.23
2.67
25.33

8.67
2.98

47.37
8.92
0.00

11.35
8.72
26.97

22.67
29.51
13.41

32.96
51.75
13.89

29.02
28.24
2.93

3.21
5.33
11.83

24.00
29.33

16.56

time

22.0AllIndia
4

State/UT

Table S5 .1 0:Perce ntag e

0.00
0.51
5129

5.41
23.60
0.33

18.86
23.60
7.93

20.08
0.00
17.33

25.33
47.70

3.16
14.43
59.73

41.40
22.28
55.06

20.83
32.44
31.32

23.00
6.01
29.62

21.29
12.96
40.13

48.62
39.41
27.90

25.86
20.67

23.14

Don't know

No specific

More than a

Up to one

No specific

Six months

Three months

Up to one
month

No specific

More than a
year

One year

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

121

122

Rural

ofHouseholdsbyKnowledgeabout

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN


0.00
16.09

0.00
0.16

18.1322.0343.59

1.270.0017.72
2.505.0040.00
0.0015.1449.21
13.8322.3745.18
17.5053.7527.50
7.5016.2550.00
10.7525.8143.01
16.8516.2248.67
33.5838.6920.18
47.3650.131.01
7.6620.3247.59
33.0258.268.41
71.2525.003.75
44.7239.7115.38
179825564163

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSample

321

0.00

0.00

0.00

1.43

2462

0.18

0.00

0.31

22.99

1.26

7.09

0.47
0.25

18.10

19.89

25.00

0.16

0.54

1.25

1.25

18.25

0.37
0.00

32.81

38.75

81.01

2.84

13.75

0.00

33.33

23.81

37.81

39.12

36.43

18.1813.6468.18

0.00

0.25

1.25

0.75

4.75

11.11

Mizoram

4.0710.1844.57

Assam

9.03

5.560.0061.11

11.8131.2536.81

ArunachalPradesh

2.32

Meghalaya

8.6817.6841.09

EasternRegion

10.94

13.0324.3138.60

27.1921.5629.69

Uttarakhand

0.56

Jharkhand

11.2424.5041.85

UttarPradesh

0.63

7.6718.6233.84

4.5313.2853.44

Rajasthan

1.887.8151.25

17.9739.0621.35

Punjab

Bihar

22.8416.4829.30

MadhyaPradesh

Chhattisgarh

4.6210.0818.49

Full sum

HimachalPradesh

assured
20.203.4961.60

by
Amount paid

Haryana

policyholder
5.479.3841.41

company
decided by
value as
Surrender
1.2546.257.50

Others

Delhi

Don't know

Chandigarh

policyholder
12.8628.57

41578257

44.6042.70

57.1440.00

38.5742.86

39.7723.6

20.9834.01

29.3535.55

18.7723.93

12.3226.69

14.2938.57

21.4350.00

16.3027.09

242

0.32
4396

0.00
11.75

1.43
62.8

0.00
15.00

1.43

2.23
2.70
7.14
0.32
0.00
4.29
6.90
1.43
0.18
1.19
7.17
40.15
11.86
1.97
4.61
1.07
1.72
0.00
2.74
0.00
1.43
15.71
3.58
0.00
0.00
0.00
0.00
0.00
0.66
44.92

31.16

25.26

46.56

43.94

34.29

28.57

44.00

46.78

54.29

60.4814.5

38.57

0.005.71

42.68

0.001.43

21.7928.57

63.01

52.11

524.666.8

29.80

60.36

33.86

34.89

30.13

18.06

49.82

52.06

55.10

27.14

45.95

28.57

64.86

30.52

14.29

0.002.82

decided by
value as
Surrender

10.0333.81

3.2110.36

63.4615.5

25.9018.9

69.6210.2

100.007.99

20.4320.07

78.3323.9

45.7213.2

23.1432.86

16.7919.29

06.6721.9

117.143.7

44.2238.6

46.73

40.46

company

12.1221.46

Others

14.5223.69

Before Maturity

2074

0.63

19.09
16.99
37.14
26.30
14.29
38.57
11.07
15.43
25.76
14.44
2.51
3.48
38.14
38.33
42.51
25.00
24.64
45.07
2.74
6.96
58.57
24.29
34.61
12.60
0.00
12.86
17.04
10.74
9.18
12.42
21.68
2.14
0.00

Don't know

21.79
22.72
25.00
42.19
14.71
59.66
16.89
20.05
28.13
21.86
10.63
30.24

Urban

IsSurrendered

(Insured)

15.23
13.36
6.67
4.59
18.77
5.58
20.01
20.44
5.09
9.89
24.04
30.32
10.67
4.95
5.71
2.50
11.63
1.12
23.16
19.83
0.67
1.33
0.27
15.05
19.33
10.67
11.48
17.85
31.43
32.77
8.67
35.61
64.67
44.66
3376

assured

2.84
4.94
20.00
1.56
0.00
7.14
14.49
1.56

ValuetoReceiveIfPolicy

All

23.15
20.52
38.00
30.05
3.60
15.63
17.79
36.10
13.26
24.25
20.87
100.00
20.33
14.37
17.19
9.00
28.74
2.25
8.42
25.08
0.67
5.33
14.81
24.70
52.00
26.67
26.22
20.24
37.09
41.22
21.90
51.08
32.00
41.30
5132

by
Amount paid

14.5119.6538.18

theFace

policyholder

15.9122.6236.84

of
(Rural+Urban)

8561

13.46

33.3

33.33
39.93
33.85
55.50
34.49
53.93
64.21
43.17
27.52
46.67
47.83
44.60
28.00
42.67
43.44
47.57
22.76
17.68
46.32
11.48

48.3

38.62
42.28
10.67
33.72
63.12
23.21
37.08
24.11
54.21
46.61
39.07

company

AllIndia

Amount

2.54
3.87
14.00
0.69
0.00
5.80
10.95
1.50
0.42
0.85
9.18
17.87
10.50
3.42
2.55
1.17
0.94
0.00
2.11
0.08
0.67
14.67
3.26
0.19
0.00
0.67
0.29
0.07
0.56
0.90
0.75
0.67
0.00
0.17
563

Others

NorthernRegion

State/UT

TableS5.11:Percentage

20.46
19.97
30.67
30.96
14.51
49.78
14.17
17.85
27.02
18.40
6.84
40.63
25.17
37.34
40.70
31.83
24.20
42.70
2.11
11.83
70.47
32.00
33.83
15.46
0.67
19.33
18.56
14.26
8.15
7.43
22.37
1.16
0.00
0.42
4535

Don't know

decided by
value as
Surrender

Full sum

by
Amount paid

assured

Full sum

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 123


15.81
0.00
26.25
13.52

67.97

45.49

49.43

77.05

54.38

66.75

38.89

63.64

76.53

100.00

61.25

85.22

53.46

73.75

56.25

54.40

49.77

68.35

44.47

70.00

75.70

60.00

80.68

6816

EasternRegion

ArunachalPradesh

Assam

Bihar

Chhattisgarh

Jharkhand

Meghalaya

Mizoram

Orissa

Sikkim

Tripura

WestBengal

WesternRegion

Daman&Diu

Goa

Gujarat

Maharashtra

SouthernRegion

AndhraPradesh

Karnataka

Kerala

Pondicherry

TamilNadu

AllSampleState

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

53.31
6.25
87.50
90.27
31.93
38.20
31.59
45.70
67.73
42.50

2598

12.88

38.75

18.38

4.82

54.77

21.22

36.66

38.06

28.75

25.00

36.08

0.00

38.89

14.61

23.95
41.25
6.25
4.74
43.28
35.28
34.20
28.17
14.99
22.19
17.44
46.88
13.38
10.47
26.56

60.31

Rural
Nopenalty
forafew
days
22.99

AllIndia

Yes

NorthernRegion
Chandigarh
Delhi
Haryana

State/UT

611

5.90

1.25

5.30

2.50

0.00

3.39

5.15

1.26

2.50

0.00

3.09

0.94

9.31
13.75
0.78
0.25
4.20
18.06
9.66
2.66
6.80
24.69
2.21
2.78
4.99
1.64
1.56
2.02
0.00
9.09
2.03
0.00
1.25

5.41

Nopenalty
atall

1276

0.54

0.00

0.62

22.68

0.75

7.04

8.42

6.28

13.43
38.75
5.47
4.74
20.59
8.46
24.54
23.47
10.48
10.63
12.37
4.86
32.20
10.84
17.50
16.62
22.22
27.27
5.63
0.00
11.25
0.31
7.36
1.25
12.50

11.29

Can'tsay

6575

80.32

61.43

67.14

72.07

50.51

53.81
30.00
71.43
90.00
38.57
43.79
30.00
49.55
61.35
40.86
68.30
43.13
31.20
83.05
54.64
66.48
60.00
76.71
82.32
98.57
41.43
89.95
50.79
72.86
64.29
48.36
48.92
68.28

60.51

Yes

TableS5.12:Percentageof Householdsby Knowledgeabout PenaltyIfPremiumIsPaid AfterDue

27.86
28.57
18.18
8.00
45.71
39.26
40.29
19.32
23.41
37.28
19.78
44.73
30.47
8.05
29.64
17.19
34.29
16.44
15.18
1.43
42.86
9.33
39.70
22.86
27.14
44.67
39.17
20.68
38.70
8.01
21.79
38.57
14.44
2774

6.56
18.57
3.57
0.0
10.00
9.31
12.00
1.79
4.84
14.70
2.48
0.64
4.91
1.44
4.29
7.74
1.43
0.00
1.07
0.00
2.86
0.48
4.00
4.29
1.43
1.84
5.74
2.72
0.20
0.98
6.07
0.00
4.92
467

Urban
Nopenalty No penaltyat
forafew
all
days
25.53
4.30

Date(Insured)

11.77
22.86
6.82
2.00
5.71
7.64
17.71
29.34
10.40
7.17
9.44
11.50
33.42
7.47
11.43
8.60
4.29
6.85
1.43
0.00
12.86
0.24
5.51
0.00
7.14
5.12
6.17
8.32
10.59
18.95
5.00
0.00
0.32
1050

9.66

Can'tsay

53.55
17.33
76.15
90.15
35.04
40.81
30.83
47.50
64.75
41.74
68.13
44.26
40.68
79.85
54.50
66.62
55.68
73.68
79.23
99.32
52.00
87.91
52.14
73.33
60.00
51.58
49.33
68.32
47.81
70.99
71.71
60.67
80.49
13391

60.41

Yes

25.83
35.33
14.68
6.26
44.42
37.14
37.11
24.04
18.92
29.22
18.60
45.76
21.58
9.34
28.00
15.82
35.23
12.63
15.51
0.68
34.00
11.14
37.87
24.00
28.00
41.15
37.97
20.94
45.89
6.34
19.97
38.67
13.71
5373

7.99
16.00
2.75
0.13
6.92
13.98
10.78
2.25
5.89
20.03
2.34
1.66
4.95
1.54
2.83
4.69
1.14
2.11
1.58
0.00
2.00
0.68
3.54
2.00
2.00
1.53
5.46
3.05
0.11
1.77
5.66
0.67
5.38
1080

All(Rural
+Urban)
Nopenalty
Nopenalty
forafew
atall
days
24.24
4.87
12.63
31.33
6.42
3.46
13.62
8.07
21.28
26.21
10.44
9.02
10.93
8.32
32.78
9.27
14.67
12.87
7.95
11.58
3.67
0.00
12.00
0.27
6.45
0.67
10.00
5.74
7.25
7.69
6.19
20.90
2.66
0.00
0.42
2325

10.49

Can'tsay

124

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

AllSample

TamilNadu

Pondicherry

Kerala

Karnataka

AndhraPradesh

SouthernRegion

Maharashtra

Gujarat

Goa

Daman&Diu

WesternRegion

WestBengal

Tripura

Sikkim

Orissa

Mizoram

Meghalaya

Jharkhand

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EasternRegion

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

Haryana

Delhi

Chandigarh

NorthernRegion

AllIndia

State/UT

TableS5.13:Percentage

64051283

54.2024.69

38.7557.50

55.4519.94

46.8819.61

39.4524.62

48.5723.76

67.865.62

76.664.31

46.2511.25

81.250.00

70.995.08

84.180.95

76.250.00

60.530.00

59.065.47

59.0913.64

72.220.00

47.499.05

67.713.76

68.934.15

48.204.28

61.465.90

62.464.65

27.8128.75

62.738.67

50.088.16

21.3522.92

61.7317.41

51.919.79

46.750.50

48.444.69

7.5050.00

51.5512.98

56.6811.35

premi
a

payment

Change
offo
address

Non-

1819

20.57

3.75

24.30

9.63

123

0.18

0.00

0.00

0.89

0.50

0.42

20.22
34.67

0.00

0.18

0.00

19.97

13.29

41.25

0.00

0.07

18.41
18.75

3.48

6.25

0.00

0.16

0.00

0.00

0.75

0.00

0.38

2.48

0.63

1.25

0.00

29.53

27.27

5.56

12.06

14.11

5.03

12.84

25.35

1.04

1.09

13.60

28.75

18.53

9.89

1.09
1.68
16.25
0.00
1.25
0.43
2.19
1.30
0.94
0.62
5.31

Others

16.10
15.53
10.00
3.91
0.50
5.53
16.48
27.08

Providing
false
information

Rural

ofHouseholdsbyKnowledgeabout Reasons

1670

0.36

0.00

0.31

22.99

0.75

7.03

6.55

5.57

1.25

0.00

5.45

10.76

16.25

39.47

5.78

0.00

22.22

30.65

14.42

21.51

14.78
18.26
16.25
42.97
51.00
32.34
2.19
27.34
30.93
9.44
9.38
18.20
6.25
32.21

Don't
know

6426

70.32

72.86

41.79

53.82

53.97

58.07

66.33

69.47

88.57

81.43

69.46

78.47

82.86

68.57

60.71

91.78

Nonpayment
of
premia
59.14
52.74
24.29
30.94
48.00
51.20
65.24
32.57
42.29
67.73
31.90
63.82
72.52
41.03
62.25
63.93
57.35
88.73

1197

16.83

25.71

27.50

17.61

17.11

18.92

9.89

4.10

4.29

2.86

7.09

11.02
13.05
50.00
9.12
0.57
10.53
11.31
32.86
15.41
6.76
29.75
5.27
2.56
7.62
5.48
5.71
10.66
1.41
1.37
7.50
0.00
0.00
0.00

Change
of
address

1623

12.54

1.43

28.57

6.85

20.77

14.98

14.94
16.96
11.43
27.36
1.43
10.53
19.05
13.43
13.08
18.20
31.54
10.75
13.10
8.60
4.03
19.29
9.51
0.00
0.00
28.93
0.00
0.00
0.48
18.85
15.71
4.29
21.31
18.91

Providing
false
information

Urban

forLossof Insurance Coverageand PolicyLapse

104

0.16

0.00

1.79

0.96
1.35
2.86
0.33
4.29
0.00
2.26
1.14
0.18
0.24
4.30
1.03
0.00
2.46
1.73
0.00
0.29
0.00
5.48
0.54
0.00
0.00
0.96
0.08
0.00
0.00
0.00
0.14
0.61
0.61
0.59

Others

(Insured)

1515

13.94
15.90
11.43
32.25
45.71
27.75
2.14
20.00
29.03
7.07
2.51
19.13
11.82
40.29
26.51
11.07
22.19
9.86
1.37
2.32
31.43
17.14
20.10
4.52
0.00
2.86
5.12
4.73
7.42
7.54
21.14
0.36
0.00
0.16

Don't
know

Nonpayment
of
premia
57.88
52.12
15.33
36.09
47.33
51.58
63.37
26.70
46.44
65.06
29.72
63.13
67.22
44.77
65.82
65.94
52.08
85.39
84.21
59.83
64.38
79.33
80.93
70.23
81.33
66.00
73.30
67.06
53.40
47.47
50.19
49.08
54.67
62.74
12830
11.19
13.02
50.00
7.82
0.53
10.14
14.56
27.66
11.55
7.78
29.22
4.96
4.16
5.88
4.77
4.67
9.80
1.12
4.21
6.42
0.00
0.00
0.41
6.07
1.33
8.00
4.21
7.84
21.30
20.47
18.66
23.46
42.67
20.52
2480

Change
of
address

All

15.53
16.22
10.67
20.46
0.93
7.88
17.68
20.57
11.38
18.38
30.05
12.20
18.97
10.81
4.57
16.53
10.87
1.12
6.32
29.25
0.00
0.67
0.54
18.63
17.33
24.00
17.03
19.42
17.56
27.00
8.30
26.29
2.67
16.32
3443

Providing
false
information

(Rural+Urban)

1.03
1.52
10.00
0.23
2.67
0.23
2.22
1.23
0.59
0.44
4.84
1.06
0.50
2.47
1.01
0.00
0.54
0.00
4.21
0.33
0.00
3.33
2.04
0.07
0.00
0.00
0.10
0.07
0.51
0.56
0.75
0.83
0.00
0.17
228

Others

14.37
17.13
14.00
35.40
48.53
30.18
2.17
23.84
30.04
8.34
6.18
18.66
9.15
36.08
23.84
12.85
26.71
12.36
1.05
4.17
35.62
16.67
16.08
4.99
0.00
2.00
5.36
5.60
7.23
4.50
22.11
0.33
0.00
0.25
3185

Don't
know

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 125

new

GettingState/UT

3.44
15.15
5.56
0.00
5.95
0.00
1.27
0.32
5.54
25.00
5.00
3.96
4.54
6.62

66.67

54.55

71.99

16.88

40.51

52.05

72.10

37.50

50.00

76.08

75.74

47.78

Meghalaya0.00

Mizoram31.82

Sikkim0.00

Tripura1.27

0.50
6.43
13.08
2.50
8.06
582

47.74

55.00

41.12

56.25

43.19

6542

Kerala42.06

AllSample1496

TamilNadu47.67

Pondicherry41.25

AndhraPradesh49.5
0

Karnataka11.61

36.31SouthernRegion

Maharashtra4.23

Gujarat7.9
1

Goa32.50

Daman&Diu33.75

9.15WesternRegion

West0.95Bengal

Orissa6.1
0

Jharkhand7.8
3

Chhattisgarh5.6
3

48.74

71.41

Rural
Paying
unpaid
premia
without
penalty
5.15
4.33
6.41
6.25
0.75
5.46
4.07
16.71
1.27
2.99
5.00
5.28
3.13
6.11
3.90

173

1.08

0.00

1.56

3.57

0.50

1.72

0.47

0.18

0.00

0.00

0.30

0.63

10.13

0.00

0.16

0.00

1.53
2.10
10.26
0.00
1.00
1.68
6.37
0.0
1.58
0.35
1.25
1.15
6.25
1.36
0.38
0.00
0.00
5.56

Others

2507

0.00

0.00

2.18

23.39

1.76

7.56

15.02

11.87

12.50

3.75

12.92

46.06

22.18
28.11
16.67
44.53
18.20
31.93
18.16
21.49
27.26
37.36
31.56
26.15
8.33
37.33
21.66
18.44
28.28
22.22
13.64
15.81
83.12
46.84

Don't
know

1327

37.36

25.71

47.14

8.01

20.45

26.57

9.47

5.53

12.21
10.79
7.25
5.21
0.29
3.85
19.43
17.14
12.57
7.16
15.05
6.04
3.83
3.21
3.34
7.17
8.07
0.00
73.97
7.50
1.45
0.00
1.44
10.64
37.14
31.43

Getting
new
policy
bond

KnowledgeAbout Possibility ofRevivalofLapsed

72.50

51.58

Bihar2.64

75.35

62.82

41.88

51.81

Assam3.62

Arunac halPradesh6.94

4.60EasternRegion

Uttarakhand20.31

UttarPradesh7.50

Rajasthan17.75

Punjab10.34

Madhya18.79Pradesh

HimachalPradesh0.42

Haryana0.25

Delhi1.56

Chandigarh5.1
3

11.20NorthernRegion

13.24AllIndia

bond

policy

Paying
unpaid
premia
with
penalty
57.89
54.26
61.54
47.66
79.80
60.50
52.61
51.46
52.14

TableS5.14:PercentageofHouseholdsBy

6616

54.21

74.29

32.86

66.02

Paying
unpaid
premia
with
penalty
60.89
59.41
57.97
62.21
81.14
57.69
60.19
42.29
56.28
59.19
56.99
63.21
77.32
43.21
60.67
72.76
65.99
87.32
23.29
83.93
33.33
42.86
50.96
71.25
35.71
45.71
79.92
71.31
53.23
47.24

Urban
Paying
unpaid
premia
without
penalty
5.23
6.23
17.39
3.26
0.86
18.75
6.56
22.86
2.55
1.43
11.11
3.31
1.28
3.70
6.24
3.58
4.61
4.23
0.00
2.68
0.00
1.43
0.48
5.43
21.43
8.57
3.89
4.59
6.16
4.70
4.30
13.57
0.00
6.20
568

Policy(Insured)

1.49
1.35
2.90
0.33
0.29
0.96
2.86
2.29
0.18
0.72
3.23
1.94
3.83
2.72
2.61
1.08
0.86
0.00
1.37
0.89
0.00
11.43
0.72
0.08
0.00
0.00
0.00
0.14
1.97
0.82
2.54
3.57
0.00
1.91
162

Others

20.18
22.22
14.49
28.99
17.43
18.75
10.97
15.43
28.42
31.50
13.62
25.50
13.74
47.16
27.14
15.41
20.46
8.45
1.37
5.00
65.22
44.29
46.41
12.60
5.71
14.29
10.66
14.49
12.07
26.79
19.14
2.86
0.00
0.32
2193

Don't
know
12.74
11.00
6.12
4.14
0.27
2.02
19.09
13.62
15.34
7.34
17.86
5.31
5.32
3.42
2.97
6.34
7.94
0.00
64.21
6.76
0.68
0.67
1.22
9.89
35.33
32.00
6.80
6.96
31.36
33.48
9.89
44.43
34.00
42.21
2824

Getting
new
policy
bond

All (Rural+Urban)
Paying
Paying
unpaid
unpaid
premia
premia Others
with
without
penalty
penalty
59.36
5.19
1.51
56.73
5.24
1.74
59.86
11.56
6.80
57.93
4.14
0.23
80.43
0.80
0.67
59.19
11.66
1.35
56.15
5.23
4.73
47.04
19.67
1.10
54.07
1.86
0.93
55.25
2.26
0.52
48.91
7.85
2.17
63.01
4.31
1.54
76.37
2.16
4.99
47.58
4.96
2.01
66.42
4.99
1.42
72.62
3.51
0.50
56.80
10.23
0.40
83.15
4.49
1.12
30.53
0.00
1.05
77.56
4.42
0.50
24.66
0.00
0.00
41.61
1.34
10.74
51.43
0.41
0.68
71.68
5.49
0.19
36.67
23.33
0.00
48.00
6.67
0.00
77.87
3.93
0.10
73.43
4.57
0.30
50.55
6.39
1.85
47.46
2.82
0.68
60.26
5.41
3.08
37.27
13.31
2.50
64.67
1.33
0.00
49.03
7.08
1.52
13158
1150
335
21.20
25.29
15.65
33.56
17.84
25.78
14.80
18.57
27.80
34.63
23.21
25.83
11.15
42.03
24.21
17.03
24.63
11.24
4.21
10.76
74.66
45.64
46.26
12.76
4.67
13.33
11.30
14.75
9.85
15.56
21.36
2.50
0.00
0.17
4699

Don't
know

126

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN

AndhraPradesh

SouthRegion

Maharashtra

Gujarat

Goa

Daman&Diu

WestRegion

WestBengal

Tripura

Sikkim

Orissa

Mizoram

Meghalaya

Jharkhand

Chhattisgarh

Bihar

Assam

ArunachalPradesh

EastRegion

Uttarakhand

UttarPradesh

Rajasthan

Punjab

MadhyaPradesh

HimachalPradesh

Haryana

Delhi

Chandigarh

NorthRegion

AllIndia

State/UT

TableS5.15:

Premium
related

54.204.2
07.56

2 .69 34.8716 .8 1

65.780.0
00.16

41 .2 54 1.25
5 .0 0

37 .5 04 0.00
3 2.50

44 .3 82 6.88
6 .2 5

47.980.8
18.52

47 .5 00 .0 02
2 .5 0

52 .5 00 .0 02
5 .0 0

42.500.5
47.14

52.261.2
55.93

28.911.61
3.1 8

36 .41 30.7856 .7 2

0. 000. 001 7. 50

6.251 5.0 52.50

1. 887. 193 1. 25

2 .19 42.4055 .3 3

12 .50 25.0031 .2 5

42 .50 15.0013 .7 5

18 .21 46.0758 .3 9

24 .34 44.7760 .8 4

48 .07 36.5137 .1 4

59.550.5
00.25

90.914.5
50.00

59 .09 72.7331 .8 2

23 .12 43.2264 .5 7

42.893.2
40.50

21 .0 51 0.53
2 1.05

42 .1 0.0 31.58

58 .7 50 .3 11
0 .3 1

14 .06 27.1957 .5 0

4.744 3.14 40.65

38.173.2
53.50

10 .64 41.5550 .4 4

59 .2 52 5.68
3 .0 8

3 .90 22.2664 .0 4

30.629.4
78.37

47.489.1
04.81

17 .84 30.4047 .8 0

29 .6 91 0.31
3 .1 3

37 .0 31 .4 61
0 .6 8

10 .3 39.3234 .5 4

17 .3 30.4349 .2 0

42.032.0
35.16

14 .69 24.8433 .1 3

30 .63 23.7536 .5 6

39.063.9
18.33

49 .74 59.6458 .3 3

32 .6 05 .1 01
0 .7 3

14 .2 13 .2 41
2 .4 7

23 .4 42.3939 .1 5

19 .06 37.6038 .8 5

5.0017.5
02.50

36 .7 20 .0 03
4 .3 8

63 .75 21.257.50

34.793.6
69.71

21 .09 33.5912 .5 0

39.234.6
26.97

o th erse t le
me nt

20 .49 37.1235 .7 7

None
Any Cl
aim

Rur
al

24 .42 35.6342 .4 3

ad dr es spolic y

ofof

Re ce ip tC ha ng e

PercentageofHouseholds
Dis pute/Differe nc es

withInsurance(Insured)

0.00

5.26

1.25

0.89

0.00

0.00

0.96

2.19

2.50

0.00

0.78

0.00

26.32

6.48

1.25

7.51

17.40

3.77

5.81

0.63

3.91
5.47
1.18

0.10

1.25
6.25
24.69
4.20

32 . 791 4.4 6

47. 4531. 67

31 . 764 6.2 1

23 . 674 7.3 5

10 . 001 0.0 0

14 . 292 7.1 4

26 . 714 3.7 2

0.48 4.52

2.86 2.86

0.00 1.43

35 . 712 9.6 4

46 . 586 0.2 7

26.030.00

6.0027.71

15 . 712 3.9 3

3.2823.50

20 . 774 2.0 3

3 . 551 9.1 7

16 . 122 3.9 1

26 . 522 4.3 7

6.6642.43

15 . 183 0.5 4

45 . 716 0.2 9

13 . 563 5.4 3

15 . 71 15.7 1

35 . 144 1.7 1

23 . 702 4.0 3

71 . 434 0.0 0

18 . 823 6.9 8

24 . 193 2.8 4

applicab le

Not

41.75

35.80

63.52

57.35

24.29

34.29

57.64

22.62

48.57

12.86

64.46

73.97

66.67
29.49
61.07
48.57
53.42

37.63
48.42
61.98

58.57
29.11
40.29

50.30

27.14
12.34
38.86
16.19

2.86 0.00
5.52 31.17
6.00 11.14
2.86 22.38

70.47

30.31

56.65

50.82

44.29

4.28

1.66

0.72

0.20

0.00

1.22

3.28

2.15

6.53

28.57

40.10 12.32 2.90


51.14 6.55 2.28
57.86 2.14 8.21
56.57 1.43 0.86
49.32 8.22 17.81
65.75 1.37 0.00
65.54 0.00 0.18
40.00 48.57 5.71
54.29 35.71 30.00
59.29 29.05 2.62
53.80 0.45 5.87
55.71
0.00 15.71

40.50 9.68 2.87


53.50 11.61 3.40
40.89 28.75 2.88

35.43 5.71 2.86


46.07 0.89 6.79
46.95 0.95 7.45

39.48 4.16 9.16

20.00
34.74
18.00
59.05

0.41

4.29

0.00
0.41
0.00

15.70
9.40
1.43
1.14
15.07
0.00
0.18
0.00
2.86
0.95
0.15
0.00

1.79
5.95
13.10

2.86
4.46
0.63

0.36

7.14
4.55
20.00
4.29

28.46

27.33
20.76
28.21
47.76

19.24
7.20
14.83
5.33
29.35
49.47
36.08
0.00
4.67
1.08
24.42
13.33

28.71
16.74
33.72

47.82
14.92
8.62

16.49

67.33
22.94
28.89
19.42

27.33

12.67
46.67
45.52
34.05

35.94
33.11
25.67
35.95
0.00
63.16
30.25
0.67
9.33
5.68
43.05
26.00

24.04
27.22
20.66

59.95
27.50
40.77

36.59

30.00
26.83
42.08
25.89

51.97

18.67
57.90
62.24
36.46

56.80
40.64
59.17
44.34
48.91
64.21
60.33
15.33
50.67
26.35
56.47
32.67

37.06
48.82
62.98

58.45
31.25
37.22

44.20

16.67
12.39
39.01
16.52

10.67 1.33
3.90 32.11
4.53 11.85
3.57 14.51

0.00 26.67
0.38 6.86
0.97 3.96
1.64 3.23

10.83 5.76
4.80 2.93
1.17 9.33
2.40 0.67
8.70 18.48
2.11 0.00
0.00 0.17
44.67 5.33
38.00 31.33
28.11 4.19
0.63 7.21
0.00 19.33

65.58 2.59 0.79

48.67
46.38
54.55
29.62

35.14
44.24
58.33
49.27
43.48
71.58
65.67
40.67
45.33
52.84
50.86
51.33

34.72 10.02 3.01


50.44 10.34 4.12
49.75 27.27 2.98

37.33 4.77 5.72


43.92 1.50 5.92
41.66 1.22 9.17

35.81 4.66 9.99

12.00
35.32
15.98
56.47

0.22

0.00
0.67
0.60
4.77

16.59
8.39
1.33
3.99
17.39
0.00
0.50
0.00
2.67
1.49
0.56
0.00

1.17
5.88
8.60

3.41
5.00
0.92

0.22

4.00
5.05
22.50
4.24

Urban
All(Rural+Urban)
Change Receipt
Change Receipt
Premium
Claim Any
Not
Premium
Claim Any
Not
of
of
None
of
of
None
applicable
related settlement other
applicable
related settlement other
address policy
address policy
4.43
43.41
44.38 5.25 6.12
3.99 24.31 34.26
42.91
41.75 4.93 6.55
4.22
4.09
38.57
40.84 3.43 9.67
3.52 19.69 37.06
37.11
37.69 3.55 9.69
3.82

byViewsonPossibleCausefor

PRE-LAUNCH SURVEY REPORT OF INSURANCE AWARENESS CAMPAIGN 127

67 51 AllS am ple

64 .9 3Tam il Na d
u

53 .7 5Pon dich e
rry

58.88K eral
a

3 5.60 Ka rn atak
a

52.51AndhraPrade
sh

52.30SouthRegion

61.41Maharashtr a

68.53Gujara
t

83.75Go
a

65 .0 0Dam an &
Diu

65.86WestRegion

54 .7 2W es tB en
g al

52.50Trip ura

44.30S ik ki
m

49.06Oris s
a

1 00 .0 0M iz ora
m

2 3.53 Me gh ala
ya

3 0.28 Jh arkh an
d

50.63Chhattisgarh

58.17Bih
ar

38.27Assa
m

57 . 79Ar una chalPr ad esh

49 .2 0Eas tR eg i
on

82.13Utt arakhand

73.35Utt arPradesh

81 .5 0Rajas th a
n

28.46P unj
ab

73.90MadhyaPrad
esh

39. 83HimachalPr ad esh

77.31Hary an
a

52.34Del
hi

3 4.18 Ch an dig
arh

68.82Nort hRegion

59.74All India

agen
t

0.00
20.47
0.00
2.50
2.20
1.77
0.00
0.00
1.26
2.66
2.19
0.00
1.97
1.56
1.25
4.50
693

35.44

41.25

36.16

29.65

35.00

11.25

27.34

33.28

36.15

46.73

37.03

33.96

45.00

27.70

3043

41.18

27.81

0.00

42.24

0.00

6.25
17.05

20.63

121

1.98

0.00

4.98

7.87

0.25

3.76

0.16

0.18

0.00

0.00

0.15

1.26

0.0

0.00

0.16

1.07
0.70
15.19
0.00
0.00
2.12
0.31
0.52
0.16
0.21
1.88
0.41
1.04
0.68
0.13
0.31
0.25
0.00
0.00

Urban
Don't Approach Approach
Approach
know
agent company ombudsman/
Lokayukta
6.13
53.65
30.80
8.04
5.83
61.88
24.88
8.04
6.33
31.43
40.00
14.29
7.81
42.86
32.47
16.56
2.74
67.71
25.71
2.57
12.71
21.78
59.41
1.49
8.56
67.62
18.69
8.10
9.66
37.82
51.00
2.29
3.29
79.39
17.38
0.72
4.58
66.06
17.13
13.64
1.57
71.22
22.66
5.04
8.27
39.72
36.83
11.04
1.04
50.48
36.74
0.96
10.25
31.02
41.69
12.90
7.86
34.50
28.36
7.75
22.19
41.43
30.00
10.71
10.18
40.06
41.21
13.26
35.29
26.76
45.07
22.54
0.00
79.17
19.44
0.00
2.50
45.71
27.86
24.46
20.25
24.29
61.43
0.00
3.75
13.04
72.46
7.25
41.53
50.60
5.01
5.66
2.58
64.73
30.97
3.17
0.00
75.71
24.29
0.00
5.00
77.14
22.86
0.00
2.70
61.81
33.68
2.26
2.50
64.42
30.56
4.45
5.59
51.87
33.30
6.31
0.50
46.64
27.49
16.09
17.53
30.47
46.48
3.71
0.62
58.93
34.64
6.43
0.00
61.43
37.14
0.00
0.90
69.16
26.07
1.43
693
5830
3347
874

State/U
T

Other

1.80
0.33
0.00
0.65
0.00
0.00
0.12
2.01
0.36
0.08
0.36
3.86
1.28
0.99
14.62
0.71
2.59
0.00
0.00
0.54
0.00
4.35
0.48
0.15
0.00
0.00
0.21
0.14
2.62
1.63
4.88
0.00
1.43
2.86
196

Other

DoneinCaseofAnyDisagreement(Insured)

Rural

KnowledgeaboutWhat Needstobe

Approach Approach
Approach
company ombudsman/
Lokayukta
26.93
6.13
20.01
4.65
40.51
3.80
32.81
7.03
16.71
3.24
44.07
1.27
11.80
5.43
53.52
7.83
13.95
1.10
15.27
6.59
14.11
0.31
30.01
12.11
39.79
0.35
31.89
18.91
21.29
12.55

TableS5.16:PercentageofHouseholdsby

1.43
0.52
8.05
0.46
0.00
1.14
0.22
1.23
0.25
0.15
1.17
2.11
1.16
0.83
6.86
0.50
1.35
0.00
0.00
0.33
0.00
2.01
0.81
0.15
0.00
0.00
0.19
0.15
3.18
1.01
6.44
2.66
0.67
2.45
317

Other

All(Rural+Urban)
Don't Approach Approach
Approach
know
agent company ombudsman/
Lokayukta
5.70
56.76
28.83
7.07
4.86
65.50
22.34
6.27
14.29
32.89
40.27
8.72
7.47
45.64
32.57
13.76
4.00
72.84
20.91
2.93
17.33
31.51
51.14
1.37
5.48
70.97
15.02
6.67
6.88
32.92
52.32
5.19
2.15
80.52
15.55
0.92
3.09
69.95
16.14
9.88
0.72
77.05
18.09
2.51
8.55
44.53
33.37
11.58
10.54
53.99
38.21
0.66
13.40
34.80
36.58
16.03
14.77
47.18
24.58
10.32
17.14
46.33
25.00
8.33
2.88
34.86
41.76
15.27
5.63
26.14
44.32
18.18
1.39
84.04
14.89
0.00
1.43
47.50
27.83
22.33
14.29
34.90
47.65
0.00
2.90
34.23
55.70
4.70
2.39
47.22
44.37
3.80
0.98
65.30
30.30
2.46
0.00
70.00
30.00
0.00
0.00
80.67
16.67
0.00
2.05
65.39
30.30
1.73
0.43
62.98
31.86
3.59
5.90
52.08
34.70
4.29
8.15
49.27
36.11
8.89
14.45
33.15
41.55
2.80
0.00
58.90
34.28
3.83
0.00
57.33
41.33
0.67
0.48
67.17
26.84
2.87
619
12582
6391
1567
5.92
5.36
10.07
7.57
3.33
14.84
7.12
8.33
2.76
3.89
1.17
8.41
5.98
11.76
11.07
19.83
6.76
11.36
1.06
2.00
17.45
3.36
3.80
1.79
0.00
2.67
2.40
1.42
5.75
4.72
16.06
0.33
0.00
0.68
1312

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Study Team

Dr Anushree Sinha, Senior Fellow and Project Leader

Dr Rajesh Jaiswal, Associate Fellow

Mr Barun Deb Pal, Research Analyst

Mr Kalicharan Shukla, Research Associate

Mrs Ramamani Sundar, Consultant

Mrs Geetha Natesh, Consultant

Mrs Sadhana Singh, Assistant

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