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Blog Articles
Guest Posts
Website Copy
Sales Page
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Direct Mail Package
Case Study
Clients

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Client: NewPath Consulting

Newsletter
Industry: IT

View the entire newsletter here: http://goo.gl/qQl4C0

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Blog Articles
Client: NewPath Consulting

Industry: IT

TheFiveLoveLanguages
ForSmallBusinesses
WehavefalleninlovewiththebookThe
FiveLoveLanguagesofChildrenbyGary
Chapman,PhDandRossCampbell,MD.
Thebookdescribes5languagesthathelp
anyparentorguardianguideandrespondto
childrensneedsinanappropriateway.The
bookalsosuggeststhatchildrenhavea
primarylovelanguagethattheyrespondto
best.Theseuniversallovelanguagesare
versatileandcanbeappliedtoyour
customersandsmallbusinessesingeneral.
Surprisingly,Dr.Chapmanhasnotwrittena
bookapplicabletosmallbusinesses,buthe
should!
Startingasmallbusinesscanbedifficultandchallengingatfirst.Understanding
thefundamentalsofgoodbusinessandinteractingwellwithprospectsand
customersarekeyforlongtermsuccess.Whetheryouarerunningasmall
familyownedgrocerystoreoramajorcorporation,anybusinesscanlearnand
practicethesefivelovelanguages.
1.Thefirstlanguageistouch.Weinterpretthislanguageasbeingableto
touchyourcustomers.Itmeans:toknowwhatyourcustomersneed,youmust
firstgettoknowthemonapersonallevel,ifpossible.
Youcandothisbyphone,Skypeorafacetofacemeeting.Whataretheir
challengesandissues?Whatsortofindividualarethey?Onceyoustriveto
understandthembetter,youcanstarttoimaginehowreceptivetheyaretothe
languageoftouch.
2.Thisbringsustothesecondlanguage,wordsmatter.Knowinghowto
approachandtalktoyourclientswillsharpenyourinterpersonalcommunication
skills.Havingalotofinteractionwithvariouspersonalitiesandopinionswill

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openupnewdoorsofopportunity.
Whenyoucommunicatewithyourprospectsandcustomers,wordsofaffirmation
areimportant.Especiallyindifficultsituations,youmustkeeptheconversation
positiveandconstructive.Usewordssuchas...andratherthan...butin
conversations.Andofcourse,donttakesmallsuccessesforgranted.Customers
arepeopleandtheylikepositiveaffirmation.Challengesandissueswilloccur
inevitablywhenworkingtogether,sokeepinglanguagepositiveandconstructive
iskeytobuildingastrongrelationship.Negativeverbalorwritteninteractions
cansettherelationshipbackimmeasurably.
3.Thethirdlanguageisqualitytime.Makesuretotaketimetohave
strategicconversationswithyourcustomers.Itisimportanttonottakefor
grantedtheirongoingchallengesandconcerns.Takethetimetoschedule
meetingsonaregularbasistounderstandwhereyourrelationshipstands.Thisis
alsoanopportunitytofortifytherelationship.
Pleasemakespendingqualitytimesomethingyouandyourcustomerslook
forwardto,andnotasachore.Youcanstarttounderstandhowyourcustomers
think,whatmotivatesthemanddrivestheirambitions.
Withqualitytimeyourcustomerswilllearnaboutyourbusinessaswell.The
moretheyknowaboutyourplans,themoretheycanhelpyousucceed.Thenext
twolanguagescanbespokenbyyourcustomersinreturnforqualitytime.
4.Thefourthlanguageistheactofgivinggifts.Whenyougettoknowyour
customers,therewillbeapointwheregiftgivingcanhelptostrengthenyour
bond.Youshouldnotgivegiftsjustbecauseyouhaveto,asthesecanbeseen
asnotgenuine,oratworseasbribes.
Givinggiftsissomethingthatrequiresyoutoknowyourcustomersfairlywell.
Youwillneedtoknowtheirinterestsandhobbies,iftheyhaveany.Whenbuying
agiftforsomeoneforthefirsttime,werecommendthatyoudonotbuyanything
tooexpensiveorextravagant.Thiswillgiveoffsignalsofdesperationandcome
offastryingtoohardtoimpress.Feelfreetoexploreyouroptionsandchoosethe
giftthatyoufeelcomfortablewith.
Giftsontheirownwithouttheaccompanimentofanotherlovelanguageusually
takesontheappearanceofabribe.Thisisnottheintentatall,soyoushould
combinegiftswithatleastoneotherlanguage.Giftsarenotalwaysphysical
objectsandcanbeabstractandcostnothingatall.
5.Thefifthandfinallanguageisprofessionalactsofservice.Thisisthe

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culminationofallotherlanguagesintheworldofbusiness.Providingconsistent
andhonestservicetoyourcustomerswillbringincontinuousbusiness.
Youmustalsoknowhowtohandledifficultcustomersaswellwithactsof
service.Trainingandteachingbestpracticesisanactofservice.Helpingyour
customerslearncollaborationandprioritizationskillsisalsoanactofservice.
Actsofservicecanalsoprovehelpfulwhenthereismiscommunicationorwhen
issuesarise.Usuallyactsofservicetaketheformofgoingaboveandbeyond.
Whenanissueoccurs,insteadoftalkingaboutit,sometimesitisbesttoperform
anactofservice.
Insituationswhenthereisnowaytosolveanissue,theultimateactofserviceis
toseparateyourbusinessrelationship.Believeitornot,sometimesyourbusiness
andcustomerdonothaveafit,andthebestactofserviceistogoyourseparate
ways.
Howyouchoosetoactaroundyourcustomerswilldeterminetheirresponses.
Ultimately,itisuptoyoutodecidehowtotreatyourcustomers.Youmayfinda
preferredlovelanguageforacustomeranditiswisetospeakthatlanguagewith
themduringyourrelationship.
Theselanguagesareguidelinesforbusinessownersandfortheircustomers.
Whenyouunderstand,caninterpretandpracticetheselanguages,yourcustomers
shouldreactinapositivemanner.Torecap:
Makesuretoknowwhereyourcustomersarecomingfrom.Useapersonal
touch.
Knowhowtoapproachandengageyourcustomersverballyandinwriting.
Usewordsofaffirmation.
Spendqualitytimewithyourcustomersandgettoknowthemonadeeper
level.
Remembertogiveanappropriategifttoremindyourcustomersyoucare,
especiallywhenyouknowthemwell.
Doactsofserviceespeciallyindifficultsituations.Insteadoftalking,act
withserviceinmind.

More Samples
Give Your Computer a Fresh Start: A Quarterly Checklist
What is a Virtual Shakedown?
Dean Levitt from Mad Mimi Talks Security

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Guest Posts

(on Popular Industry Blogs)

Client: NewPath Consulting

Industry: IT

The following article was ghostwritten for Alex Sirota for publication in the
Formstack blog: http://goo.gl/o2N2tz

HowtoCommunicateBetterwithYourSales
Team
SalesiseveryCEOsbusiness.Therestremendousunusedvaluewithinevery
salesteam,waitingtoberealized,broughttothelightandputtoverygooduse.
ThispostwillshowhoweveryCEO,manager,andsalesdirectorcanharnessthe
wisdomoftheirsalespeople,thosethatareinclosetouchwiththeactualusersof
theproduct,andincreasesalesinnotime.WellbeusingaFormstackformthat
youcangrabandstartusingimmediatelytogainsomevaluableinsight.

Salespeopleareyourtreasuretrove
Salespeoplearethefrontlinefolksfortakingyourgoods(productsandservices)
tothefield.Theyshowhowyourproductorservicesolvesyourprospects
problem(s),listeningtobothreasonableandunreasonableobjections.And,most
importantly,salespeoplemustmakethesale.Inthatprocesstheylearnalot
abouttheirclientsandprospects,aboutotherproblemstheyhave,what
objectionsreallymean,otherwaystopositiontheproduct,userfeedback,buyer
psychology,etc.Smartsalespeopleregisterthisinformationallthetime,andput
ittogooduseinfuturesituations.Canyouimaginehowvaluableyoursalesforce
wouldbeifallofthemareareequallyeffectiveasyourtopones?

Salespeoplewanttobehelped
Mostsalespositionshaveasignificantpayforperformancecomponent.Itisa
hugeperformancemotivator.Somesalespeopleexceedtheirtargets,somemeet
theirtargets,andsomeareunderperformers.Eachoneofthemwantstoperform
wellinfrontofapotentialcustomertheywanttobeabletobeconfident,
answeralloftheirquestions,berelaxedandwinthesale.Thatsadreamformost
people.Itisboththeorganizationsresponsibilityandthesuperperformersto
helptheunderachievers,andthencollectivelyimprovetheorganizations
performance.
Letsseehowtoclosethisgapnext.

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Noteverysuperperformersharestheirideasfreely
Thoughitisintheorganizationsbestinterestforsuperperformerstosharetheir
secrets,winningscriptsandprovenclosingstrategies,noteveryonewillbe
willingtodoso.Itispossibleforsomesystematicknowledgetransferfromone
grouptotheother.Itisthesalesmanagersjobtofindoutwhatworksand
maximizeandmultiplyit.Usethesuperperformerstogatherideasforcase
studies,testimonials,bestpracticeguidesandotherthingsthatwillhelptheentire
salesforce.
Youmayaddsomeincentivestomakethewholeprocessfun,motivatingand
engaging.Youcanconsidertitlechangesforthesuperperformers(ex.Sales
Maven,SalesWarrior,Supercloser).

Apremadeformtohelpstartthesharing
Youneedtogiveyoursalespeopleasafewaytosharetheirvaluableideasand
insights.Wehavecreatedanonlineformthatwillhelpyoudoitwell.Feelfree
toadaptittoyourspecificsituation.
Whattacticshelpmotivateyoursalesteam?Howdidyouencourageastruggling
salespersontoclosemoredeals?Letusknowinthecommentsbelow.
AbouttheAuthor
AlexSirota(@alexsirota),FounderandDirectorofNewPathConsulting, helps
smallbusinesseswithzerotominimalsoftwareexperiencekeeptheirtechnology
expenseslow,markettheirbusinessesbetter,launchtheirbusinessfasterand
turnprofitssooner.Hehasmorethan20yearsofexperienceworkingwithsmall
businessesandcanhelpsolveyourtechnologyandmarketingchallenges.
~~

More Samples
Why Arent Your Prospects Buying From You?
How Formstack Has Changed the Internet for our Clients

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Website Copy
Client: Clean Solutions

Industry: Facility services

View the entire website copy here: http://goo.gl/Om5xCB

More Samples
5R Logo
VR Modern Promoters

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Sales Page
Client: Tim Forrest Consulting Industry: Food Marketing
View the entire sales page here: http://goo.gl/v8CitH

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Press Release
Client: IP-COM Industry: Network Communications
IP-COM, the China-based, manufacturer and supplier of SMB networking products,
grew from $2m to $5.5m revenues in 2014, making successful inroads into the US,
the worlds largest WLAN market. The largest proportion of the companys revenue
comes from the hospitality industry where it is a dominant player.

IP-COM showcases its products at the Consumer Electronics Show, 2015 in Las Vegas

Speaking of this growth, Leo Wang, IP-COMs sales manager for the US, said, I
believe that an important factor facilitating IP-COMs success in the US is the
support it receives from its headquarters. If there is a problem, we respond within
24 hours regardless of whether its a business day or not. After years of trial and
error in USA, IP-COM has now carved a niche in the market. Kinsen Shen, general
manager of IP-COM, adds, The fact that we have our R&D center in the US and
manufacturing units in China has also played a factor in this success.
The company attributes its success to its partners - HDC, in particular. Don Davis,
CEO of HDC, IP-COMs main distribution partner in the US said, We really
appreciate that IP-COM offers award-winning products at fantastic price points.
IP-COM has already become our strategic partner.
Championing its slogan, Professional Networking - Just Became Easy, IP-COMs
strengths lie in innovation, focusing on customers needs and providing reliable
service and cutting-edge technology.

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About IP-COM
IP-COM products are designed in United States and made in China, which ensures
premium state-of-the-art design and stable performance. IP-COM offers total WLAN
networking solutions and equipment for SMB and enterprise environments.
Contact
Placeholder Name
Department
+91 9898989898
www.ip-com.com.cn

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Direct Mail Package

Client: Meal Menu

Industry: Online Food Service

Brochure

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Letter

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Form

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Flier

Envelope

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Case Study
Client: Tim Forrest Consulting Industry: Food Marketing
View the entire sales page here: http://goo.gl/ezDdEX

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Clients

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