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(23)

***

SWOT

WTO

2001 12 WTO

WTO
SWOT
1.
2.3.
4. CEPA 5.6.
7.8.9.
1.2.
3. WTO

1978
2001
WTO
*

**

(24)

4.3 2006

WTO
1949
1953

1979

1979

2007 3
55.2% 12.4%
2003 8 2006 9 66
44.30% 73.58%
2004 13.21% 2007
3 6.63%2006
2006
20.9%29.1%
18.5%Moody 2006
E+

2006

(25)

WTO
2001 12 11 WTO

WTO

2006 11

10
1

100

80% WTO
2005 40
192 240 15 2003
2005 29
24 13 11

2006 11
2007 3
12

(26)

75%

ATM

55% 2006 3
500 2006
72.42% 2004 4.34%
2004 23.24% 2006 27.58% 2001
2005
1.8%1.89%
0.35% 0.55% 14.7%20.97%
2007
10%
5% 10% 2007

2%
1

(27)

Citigold

50

300

100

10
1
250
150

20
200

2007.

SWOT

1991 2006 549


54.54%
2001 11 OBU

2001 6 OBU
OBU 2006 10 OBU 70
2007
WTO 2002 48.46 2006
725.71 14.98 2002 135.96
2006 1,289.42 9.48
2006 49%

2006
46.5%37.6%

(28)

2004 13 27.67 98%


2005 39.5 38%

SWOT

2001 WTO

52

2001 5
SWOT 2

(29)

2 SWOT
SWOT

2.Weakness
1.Strengths
(1) (1)

(2)

(2)

(3) (3)

(4) (4)

(5)

(5)

(6)

(6)

(7)

(7)

(8)

Opportunities A.SO B.
(1) WO
(1)
(1)
(2)

(3)

(2)
(4)
(2)
(5)

(6) (3)

(7)
(3) ATM

(8) (4)

(4)

(5)

(6)
(5)

(30)


Threats
WT
(1) ST
(1) (1)
(2)

(3)
(2) (2)
(4)


(5)

(6) (3)
(3)

(7)

(4)

(8)

(5)

(9)

(10)

2001

2006 11
36

36

3
2
200 6,612
2006 7 200

14 2 8.81
123.34 1.7 7.25

(31)

100 3,306
10 44.06
2006 7 1,077.8 10
4.09% 422 10 10.44%
3

92.04.09

91.11.07

91.05.15

92.03.07

91.11.26

91.04.08

92.01.20

2006

20
1 33.06 2006 7
14 33.06
2,445 1.35 461 7.17

10

1.CEPA
CEPA

2003 9 8
45 60 2005

(32)

2008
2.

2006

4
4

DBS

1.2006

3.
2002
14

2005 40% 35%


2006 10.1
2005 6 60% 2006 5.97
2005 4.48 33% 6.34 2005
5.03 26% 2006 2.5
2005 2 25% 2007 4

(33)

4.

5.

2006

2006 11
2007 4
2007 6
2006 12 2008

6
6

2004.2
40
5%

2006.3.14 4 15%
62.346 14.95%

2006.1.23
1.96 10%

2006.3.14 270 21.5%

2006.3.14 40 3.26%

(34)

Integral

2006.5.10
2005.10
2007.4.9
2006.11
2007.6.11

113.4 31.8%
6.6 1.85%
6 5%
141 100%
400 100%
68.9999 100%
40
2007.7.10
75 215 36%
2008.2.4 RTC 445

7
7

1.
1.
200 2.
2 100

3.

75%

2.
4.

5. MOU

1. 100
1.
2. 10

3. 2.

3.

4. MOU

1. 1.

2.

2.
3. 3.
4.

4.

(35)

1.

2.

3.
4.
1.

2.

3.
1. 1.

2.
2.
200 60
CEPA

3.
2
4.
2

1. 1.
2.
2.

3.

1.
1.

2.
2.


3.
3.


4.
4.

(36)

1.
8

96.1.8
96.1.8
96.1.9
96.1.10
96.1.12
96.1.16

2.
(1)
(2)
(3)
(4)
(5)?
3.
(1)

(2)

(3)

(37)

(4)

(5)

MOU

2007 1 18 250
2006 42
20 3- 5

1-3 22
42 225 185
40 25
2007 3 1 109 43.6% 10
39.6% 88 11
16 60.23% 73.86%

Likert scale
5 4 3
2
1
0.51 1.50 1.51 2.50
2.51 3.50 3.51 4.50 4.51

9
1.

2006

(38)

1.
4.5354
2.
4.4646
3.
4.2755
4.
4.2525
5.
3.5455
6.
4.1717
7.
3.9192
8.
3.3131
9.
3.5960

2. 10

100

MOU
10

1.

3.8182

2.

3.7755

3.

3.6162

4.

3.7071

5.

4.2424

6.

3.5859

7.

4.1212

3.
(1) 11

(39)

11

1.

3.7423

2.

4.1313

3.

4.2900

4.

4.0000

5.

3.2727

(2) 12

12

1.
(1)
(2)
(3)
(4)
(5)
2.
(1)
(2)
(3)
(4)
(5)

4.5556
3.9495
3.3131
3.1717
3.798

4.5051
4.1616
3.9596
3.7677
4.0303

(3) 13

(40)

13

4.3838
2.8182
2.6162

4.0303
4.0404
4.3333

3.898
4.4949
4.3535

4.3434
4.4545
4.3636

1.
2.
3.

1.
2.
3.

1.
2.
3.

1.
2.
3.

(4) 14

14

1.
2.
3.
4.

4.3535
4.2143
4.3535
3.8485
4.1515
3.9091

1.2.
36

(41)

21.2.
3.4.
CEPA 5.6.

ATM

1.

2.
2007 12

3. WTO
WTO WTO

(42)

1. 2006
2. 2002-
3. 2006 ESSP

4. 200137(8)13-22
5. 2003-

1. 20042 3
2. 2006 90 1 24
3. 2006 15%3 14
4. 20074 9
11 11
5. 2006
2007
4 3 21
6.
7. 2006/ 310 14
3 14
69 6 9
8. 2007
9. 20067 9 32-48
10. 2006
7 10
11. 20074 4
12. 20074 24
13. 20067 28
14. 20067 31
15. 20068 9
16. 20069 9
17. 200610 3
18. 200612 12
19. 2007 10 1 18
20. 20074 2
21. 2007 10%4 23
22. 20077 11
23. 2006 3 500 , 55%5 9
24. 2006 113 5 11

1. http://www.cbrc.gov.cn/chinese/home/jsp/index.jsp
2. http://www.cbc.gov.tw/
3. http://www.mac.gov.tw/
4. http://www.banking.gov.tw/

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