2016 NIGHTCLUB & BAR SHOW SOCIAL MEDIA HIGHLIGHTS

OVERVIEW

The following document contains the social media highlights for the 2016 Nightclub & Bar social media
channels during the 2016 Nightclub & Bar Convention and Trade Show. In summary, the Nightclub &
Bar Convention & Trade Show channels experienced a large boost in engagement and growth over the
course of the event with online digital discussions reaching an apex on Tuesday. The on-site and real-time
efforts of NCLUSIVE once again helped create a highly active and fully engaged online community that
allowed the 2016 show attendees and exhibitors to carry on a two-way conversation with the Nightclub
& Bar brand before, during, and after the event took place.

SOCIAL HIGHLIGHTS

The Nightclub
The Nightclub
The Nightclub
The Nightclub

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Bar Twitter channel grew by 140 new followers

Bar Facebook channel increased by 86 new page likes
Bar Instagram account expanded by 231 new followers
Bar social content had potential to reach reach 3.2M people*

(*Combined number of potential users that saw any content associated with the Twitter & Facebook profiles)

FACEBOOK SOCIAL MEDIA ANALYSIS

Nightclub & Bars Facebook content had the potential to reach about 44,931 users
10,117 users (Fans and Non-Fans) saw some type of content related to your page
Most of our impressions came from the Nightclub & Bar page (79%)
6% of the Nightclub & Bar Facebook content went viral with 2.6K impressions generated from a story*
published about our page
o *This constitutes either a Page Post, User Post, Mention, or Fan

TOP 5 FACEBOOK POSTS

TWITTER SOCIAL MEDIA ANALYSIS

Nightclub & Bars Twitter channel grew by 140 followers over the course of the event
The @NightclubBar Twitter handle was mentioned 552 times
The channel was most active on the 7th (Monday) with the most Twitter engagement taking place
on the first day of the event
Our tweets were retweeted 153 times

TOP 5 TWITTER POSTS

INSTAGRAM SOCIAL MEDIA ANALYSIS

Instagram saw a huge spike in growth during the event and was the channel where the largest amount of
our social media fans tended to engage with the brand. Between March 7th and March 9th alone,
Nightclub & Bars Instagram account grew by 246 fans. Since the ending of the show, the account has
continued its path of upward growth as observed on the graph below.

@CaliMixers
@DJSchemes
@AlexMarleyMusic
@TogoSpa
@ParadiseIslandBurgerCompany
@Industry
@DaleEnergyDrink
@TrendsettahIncLifestyle
@BohannanBrad
@EZJelloShots
@LosGatosBarandGrill
@ChefBriDuff
@_ashj

DEMOGRAPHICAL BREAKDOWN OF #NCBSHOW16 USERS

#NCBSHOW16 HASHTAG ANALYSIS (TWITTER)

The #NCBSHOW16 hashtag was everywhere in the time leading up to, during, and post-show with
hashtag itself was mentioned 2,165 times on Twitter alone during the 3-day span of the show.

#NCBSHOW16 HASHTAG ANALYSIS (INSTAGRAM)

Between Monday, March 7th and Thursday, March 10th, #NCBSHOW16 was used 1,395 times

MILLERCOORS

CONSTELLATION BRANDS

DIAGEO (Ciroc Apple)