Project

A
SUMMER TRAINING PROJECT REPORT

On
Developing a social platform for producers &
products of Uttarakhand under the concept of
DEVMART
IN THE PARTIAL FULFILLMENT FOR THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION
SUBMITTED
TO
SESSION-2014-16 BATCH
Supervision By:
Mr. Pankaj Gupta
President of
Industries Association
of Uttarakhand
Submitted By:
ANKIT RANA
MBA (2014-16
BATCH)
Graphic Era
University
Dehradun
INDUSTRIES ASSOCIATION OF UTTARAKHAND
CHAPTER I
INTRODUCTION
Graphic Era University
1.1.
Introduction
There are infinite numbers of products, goods and services produced and manufactured every
day and exported throughout the nation. These are several products and goods which are
manufactured on the land of Uttarakhand and from the resources of Uttarakhand. They are
nowadays known in the world and Uttarakhand has now been recognized as an emerging state
for exporting goods and products globally. But still there are many areas which is to be
highlighted like there are many SHGs (Self Help Groups) working daily to produce hand made
products to earn their livelihood. They dont have any other sources of income except making
things by using bamboos, driftwood and many other products. Uttarakhand products are known
worldwide but the reality is that they are very difficult to get due to less production and high
involvement of intermediaries makes it expensive.
The aim of this project was to create a social platform for the producers and products of
Uttarakhand under one roof so as to bring the unique and natural products which are produced
and Manufactured on the land of Uttarakhand closer to the consumer at an affordable prices.
To uplift rural population by generating livelihood along with the employment
opportunities and nurturing entrepreneurship to remote, backward & Grass roots level.
Promoting tourism in Uttarakhand.
Arresting migration from rural & Hilly Region.
To make our esteemed customers feel the essence of DevBhoomi.
This report presents the designed model of DEVMART a mart which will deliver products of
Uttarakhand along with the food court which will be established separately in the state at
different- different places.
A description of the design and an analysis of operational efficiency of DEVMART are drawn in
the report along with design and products to be kept in the Mart and food court.
1.2.
JOB DESCRIPTION
WEEK 01 went to himadri company for market research.

Went to Fab india for market research.
WEEK 02 research on pulses.
Prepare a presentation of collected data.
WEEK 03 Research on bakery products.
Went to local bakery shop.
WEEK 04
Went to Sunday bazaar

Tribe India Survey chauk ,
Clock tower for market research,
Research on hot seling products
WEEK 05 Research on maize products.

WEEK 06: Research on Almora
prepare presentation on almora district.
WEEK 07 Detail information of MSME.
WEEK 08
prepared presentation on collected data of MSME.
DEVMART SUMMER INTERNSHIP TEAM
Back Row (From Left to Right) : Ankit Rana, LaxmanOjha, Akash Gupta, Rajesh Saroj, Kunal Kishore, Alok Mittal,
Ankit Garg, Pradeep Singh.
Front Row (From left to Right): Priya Mishra, Ankit Negi, Mr. Pnkaj Gupta, KanikaThapliyal.
Chapter - II
Company Profile
INDUSTRIES ASSOCIATION OF UTTARAKHAND (IAU)

2.1 LOGO
Industries Association of Uttarakhand (IAU),

Mohabewala Industrial Area, Dehradun 248110 Uttarakhand (INDIA)
Tel.: +91 135 2640530 Fax: +91 135 2643382
E-mail: iauuttarakhand@gmail.com
Website: www.iauonline.in
(Member of National Board for Micro, Small & Medium Enterprise, Govt. of India)
10
2.2 Introduction
Industries Association of Uttarakhand (IAU) is an Apex body of Micro, Small & Medium Scale
Industries of Uttarakhand. Its strong membership base covers wide products and services spread
through length and breadth of Uttarakhand.
With exclusive focus on Uttarakhand, IAU is committed to the development of the State and its
entrepreneurs.
IAU, Uttarakhand has a two tier system operating at the State and the city level through
respective chapters. The thrust and focus of the Association is always on making efforts to help
the existing industry and to attract the new industry in Uttarakhand. This is done by building and
maintaining grass root level interaction with all concerned including Government, trade and
industry.
IAU has developed a strong bound amongst members thus creating a strong peer group having a
sense of security & self-confidence. IAU has been active in: Identifying new business opportunities which are relevant in fast changing liberalized
economy.
Technology & quality enhancement search, Interface with foreign delegations for knowhow, export & imports.
Organizing state-level conventions, Trade Fairs & Buyer-Seller Meets.
Enhancing entrepreneurial & managerial skills.
2.3 IAU SERVICES

IAU provides a quality of services which are mentioned below:
i.
ii.
iii.
iv.
Consulting service
Conferences/Seminars
Trade Fairs
Training Programs
CONSULTING SERVICES
Identifying new business opportunities which are relevant in fast changing liberalized
economy.
Technology and quality up gradation search interface with foreign delegations for known
how, exports and imports.
11
Organizing State Level Conventions, Trade Fairs and Buyer-Seller Meets.

Enhancing entrepreneurial and managerial skills.
IAU has entered into a MOU with GTZ for improvement of clusters and also for capacity
building of MSMEs in the State.
IAU is actively working for development of Micro & Small Enterprises in the Hills.
IAU is actively considering setting up of Skill Development Centre for meeting skills
requirements of MEMEs in the State.
Industries Association of Uttarakhand has successfully presented A Road Map for
Development of Uttarakhand and has presented the same to the State Government.
Industries Association of Uttarakhand is now working on suggesting Industrial Policy for
development of Industries in Hill Region and for Micro & Small Enterprises in the State.
Has initiated the process of proofing MSMEs in the State
Working closely with the partner banks & a pool of financial advisers to enhance access
to finance for the different units in the value chain.
Helping in Value Chain Development
Working closely with MSMEs for Technology up gradation
Closely making efforts for Market Development & Business Linkages Programs
Working for Productivity-Efficiency-Quality Improvement in MSMEs.
Development of Market based Business Development Services where there is lack of
quality or quantity.
12
Attracting consultants/trainers/mentors to provide BDS to SME clusters/value chain

projects.
Support consultants/trainers in developing adequate service offers and in marketing their
services to SME clusters/value chain project entrepreneurs.
Assisting partner banks in developing new financial products & services demanded by
the SMEs.
IAU plans to further improve its products, reach, service portfolio and strategic plans for
the benefit of members.
CONFERENCES/SEMINARS
An integral part of IAU services to members and its contribution to the advancement of learning
in Uttarakhand and worldwide is the organization of local, national and international seminars
and conferences connecting ideas, people and organizations in the field of technologies, human
capital and social innovation. IAU conference services are available for external commission.
Our conferences target delegates with interests in:
Learning and HR strategy and practice
Learning organizations and learning communities
Learning and knowledge technologies
Competency management and development
Key skills and skills for life
Continuing professional development
13
Interoperability and conformance testing
TRADE FAIRS
Organize trade fairs and exhibitions in India & abroad
Represent SMEs in trade fairs and exhibitions in various countries
Indian SME Multi - Products Expo / Made in India Products Show
Organize Products / Catalogues Show and Products Launch
TRAINING PROGRAMS
The Executive Training Program conducted by IAU encompasses integral elements like
Leadership Training, Presentation Skills Training, and Stress Management Training & Time
Management Training. The Corporate training is aimed at managers who normally operate at a
senior or executive level, as they are often required to be Big Picture thinkers on a regular
basis.
Be it Developing Strategy, Managing Change, Mentoring and Coaching or being better Leaders,
IAU Training Solutions Executive Development Training looks at providing senior executives
with tools that stimulate and help structure ones thinking at a strategic level. We believe in
using adult learning principles and experiential learning techniques to take advantage of the
experience of the executives in the room, to help foster learning through experience and
through each other. High level role plays and case studies will be used to challenge conventional
thinking and help understand the various perspectives from which the Big Picture can be
looked at.
Here again, the Executive Leadership Training programs are usually designed and developed
based on analysis of training needs. It is then delivered at locations across the globe as per the
requirements of the client organization.
Team Building Training

Communication Skills Training
Leadership Training
14
Conflict Resolution Training

Problem Solving Training
Presentation Skills Training
Time Management Training
Stress Management Training
Change Management Training
Coaching and Mentoring
2.4 IAU ACHIEVEMENTS

Industries Association of Uttarakhand (IAU) has developed a strong bound amongst
members thus creating a strong peer group having a sense of security and selfconfidence.
Has the membership base of more than 750 members.
The association has been active in formation/implementation of VAT in Uttarakhand.
Association has also been successful in implementation of different changes in VAT
Act/Rules, which were affecting industries.
The Minimum Wages last fixed in Uttarakhand were so fixed with a panel having two
members of our executive.
The formation of New Hill Policy was also out of the efforts of our association.
The association is working hard in bringing in adequate health facilities under ESI
scheme for employees in the State. Two hospitals on Association demand are being
setup in the State.
As members of different working groups constituted by the Government of Uttarakhand
on Commercial Tax, VAT, Power, Exports, Labor, Pollution Control Board,
Infrastructure etc. Industries Association of Uttarakhand makes interventions in
framing & modification of Acts, Rules and Procedures relating to different departments.
15
With constant efforts & interface towards bringing about attitudinal changes in
government machinery thereby smoothening the process, IAU is pioneering the cause
of industries in the state.
Addressing individual problems of members through District UdyogMitra, Tripartite
Committees, as well as with concerned departments.
Industries Association of Uttarakhand in order to disseminate information has
published more than 8 books form Entrepreneurs Guide to Compendium on Micro,
Small & Medium Enterprises Development Act, 2006.
Industries Association of Uttarakhand has also carried out studies in various sectors and
has successfully complied a policy documents for the State Government
suggesting
industrialization in hill areas.

Industries Association of Uttarakhand is successfully holding Seminars and
Workshops to create awareness and education on different subject for various
stakeholders, entrepreneurs and others.
In orders to strengthen networking, association has successfully established various
chapters in many districts like at Langha Road, Dhalwala-Tehri, Hardwar, Roorkee,
Raipur-Bhagwanpur-Roorkee, Kotdwar-Pauri, Nainital, Udham Singh Nagar etc.
IAU is also a member of Institute Management Committee in the State for bridging the
gap between Industry & technical skill work force.
As corporate social reporting, IAU has been organizing First Aid Training Camp, Fire
Fighting Drills for industries, school children & others. Has also contributed
substantially for Red Cross Building, etc.
IAU as an active member on Technical Education Board of the State has successfully
modified syllabus to suit the requirements of industry.
16
Industries Association of Uttarakhand as member of State Minimum Wages Advisory

Board and Committee had played a major role in getting minimum wages fixed in the
state to the satisfaction of all.
IAU's major suggestions have been incorporated in the State Industrial Policy.
IAU is successfully organizing Innovation & Creativity programs for school children in
schools and industry.
Association's Energy Efficiency Cell jointly with UREDA, BEE & NPC are holding
various workshops on Energy Conservation & Use of Alternate Energy in Industrial
Units throughout the state. We are also asking industry to undertake energy audit for
bringing in energy efficiency.
Industries Association of Uttarakhand has always been actively involved in helping in
formation and implementation of Industrial Policy of Uttarakhand and at national level.
The Association's inherent strength lies in having widespread link with the grass-root
levels both with Industry and Government.
IAU- Uttarakhand, as has been rightly said by Secretary Industries, Government of

Uttarakhand, has collaborated with the Government in several projects; Industry-bank
interface, export promotion seminars, industrial fairs and exhibitions, investment
meets and seminars of specific sectors. The Association is playing a lead role in
drawing the government's attention to issues of concern to its members, and in
explaining the government policy to its members.

IAU has been instrumental in recognizing the true value of an entrepreneur as against
investor or industrialist in the state by explaining how an entrepreneur adds value,
creates new demand, organizes the supply chain, and sets in motion an entire
process
of wealth creation and employment generation.

Realizing the constraints due to geographical location and limited skills available with
the people of this state, IAU successfully carried out various studies in various sectors
and now with support of SIDBI and IIE has established a RIP Centre at Pauri. This
center is not only creating awareness about entrepreneurship what is helping people
take up self-entrepreneurship.
17
To promote entrepreneurship in the state, Association has collaborated with premier

technical and administrative institute of the state and have successfully prevailed upon
them to start management courses in entrepreneurship and are also setting up an
entrepreneurship cell for the benefit of not only the student but also to help people of
this state. A proactive website with complete details about projects, policies and other
relevant information for the start-up is being developed.
Association was the first to identify the clusters in the state and is now actively working
on uplifting. One of the oldest cluster on which IAU is currently working on is the
miniature bulb cluster.
Association has already prepared concept note for setting up a Design, Creativity and
Innovation center to help micro, small and medium enterprises of the state.
Association in order to see smooth and simplified implementation of GST as proposed
has formed a State GST Forum involving all stakeholders. This forum is not only
creating awareness but is also acting as a think tank to give suggestions to the State
Government and Empowered Committee.
Association is helping its members identifying new business opportunities, especially
relevant in fast changing liberalized economy.
Many initiatives have been taken by the Association for technology and quality up
gradation, by organizing interface with foreign delegations for known how, exports and
imports.
Association has organized many capacity building workshops for entrepreneurship and
their managers.
IAU has entered into a MOU with GTZ for improvement of clusters and also for capacity
building of MSMEs in the State.
IAU is actively working for development of Micro & Small Enterprises in the Hills.
Three
successful road shows have already been organized.

18
IAU is actively considering setting up of Skill Development Centre for meeting skills
requirements of MEMEs in the State.
Industries Association of Uttarakhand has successfully presented A Road Map for
Development of Uttarakhand to the State Government.
Industries Association of Uttarakhand has successfully suggested industrial policy for
development of industries in Hill and Remote Region and for Micro & Small
Enterprises in the State which has now been implemented.
IAU has initiated the process of profiling MSMEs in the State
IAU is working closely with the partner banks & a pool of financial advisers to enhance
access of finance for the different units in the value chain.
IAU is closely making efforts for Market Development & Business Linkages
Program.
IAU is working for Productivity -Efficiency-Quality Improvement in MSMEs.

IAU with the support of GTZ and other institutions is attracting consultants /
trainers/mentors to provide BDS to SME clusters/value chain projects.
IAU is creating support consultants / trainers in developing adequate service offers and
in marketing their services to SME clusters/value chain project entrepreneurs.
IAU is assisting partner banks in developing new financial products & services
demanded by the SMEs.
IAU plans to further improve its products, reach, service portfolio and strategic plans for
the benefit of members.
In order to improve product designs, process designs and others IAU with National
Institute of Design (NID), MOMSME has already organized two awareness workshops.
Design Awareness Seminar ( NID Awareness)
19
IAU with GoUA has successfully organized the first Ambassadors' Meet in Uttarakhand
in which Ambassadors of 12 countries participated. This has resulted in opening
business opportunities for MSMEs.
IAU & Bharat Heavy Electrical Limited (BHEL) are holding Vendor Development
Program for BHEL.
Under Management Development Program Rising Entrepreneurial opportunities in
Retails is being organized by UPES and IAU jointly.
Executive MBA Degree Program in Entrepreneurship & Family Business has been
introduced
by
University
of
Petroleum
Energy
Studies
(UPES)
at
strong
recommendation from IAU.

MSME Solution Centre
In order to meet the growing demand of skills of Industries IAU is closely working with
ITI and Polytechnics in the State.
At part of Industry-Institute Partnership, IAU has successfully entered into MoUs with
Dehradun Institute of Technology (DIT)

Quantum Global Campus
Graphic Era Institute
University of Petroleum Energy Studies (UPES)
Shivalik College of Engineering

IAU with Quantum Global Campus has started one Entrepreneurship Development
Cell for supporting new entrepreneurs.
IAU has played a very active role in getting Entrepreneurship Development Courses
introduced Govt. School for 8th,9th,10th, 11th & 12th Classes.
20
Building a social platform for all the producers & manufacturers of Uttarakhand by
creating a SPV Model DEVMART.
21
CHAPTER III
REVIEW
OF
LITERATURE
22
Chapter 3: Introduction to Uttarakhand

3.1 Introduction
Birth of a New State

Uttarakhand is the 27th state of the Republic of India. (Total states being 28) It was formed on
9th Nov 2000 and was carved out of Uttar Pradesh after a long struggle of the Uttarakhandi
people. Uttarakhand lies in the Northern part of India amidst the magnificent Himalayas and
dense forests. The state is bordering Himachal Pradesh in the north-west and Uttar Pradesh in
the South and has international borders with Nepal and China.
The State today with 13 Districts can be grouped into three distinct geographical regions, the
High mountain region, the Mid-mountain region and the Terrain region. Dehradun is the interimcapital city. Uttarakhand consists of 13 districts viz., Almora, Pauri Garhwal, Tehri Garhwal,
Bageshwar, Chamoli, Haridwar, Champawat, Nainital, Dehradun, Udham Singh Nagar,
Uttarkashi, PithoragarhandRudraprayag.
State Capital
The city of Dehradun has been declared as the interim capital of the new state. Dehradun is
situated at the Himalayan foothills in the fertile Doon Valley. The valley is well known for its
salubrious climate and natural beauty. It is due to this reason; Dehradun has been one of the
favorite residential cities. It is also an important educational center of the country. Some of the
best public schools and convents are housed. The Indian Military Academy, The Forest Research
Institute, the Oil and Natural Gas commission and many more offices of Central and State Govt.
are also situated here. Dehradun is one of the most important towns in the new state and is well
linked with rail, road and air routes to all the parts of the country.
The Divine Land

Words fail to describe the awesome charm and enchanting beauty of this magical land. The
splendor and the beauty of the land are to be seen and felt. Blessed with magnificent glaciers ,
sparkling and joyful rivers, gigantic and ecstatic Himalayan peaks, natural biospheres, valley of
flowers, skiing slopes and dense forests, this abode of Gods includes many shrines and places of
pilgrimage. Char-dhams, the four most sacred and revered Hindu temples: Badrinath, Kedarnath,
23
Gangotri and Yamunotri are nestled in the Mighty Mountains. This is the land where Vedas and
Shastras were composed and great Indian epic- The Mahabharata- was written. The land has
always been the source of inspiration for nature lovers and seekers of peace and spirituality.
General Information
The population of the state is around 7 million. The land area is about 55,845 sq. km. The region
is mostly hilly (approx. 88 percent) and the remaining 12 percent falls in the plains. The state is
very rich in natural resources especially water and forests as it has many glaciers, rivers, forests,
mountain peaks. The famous peaks of Uttarakhand are Nanda Devi, Kedarnath, Trishul,
Bandarpunch and Mt Kamet. The major Glaciers include Gangotri, Pindari, Milam and Khatling.
The Ganga, The Yamuna, Ramganga and Sharda are principal rivers of this region.
Environmental Gains
After being carved out of Uttar Pradesh, Uttarakhand has been richer in terms of wild-life and
forest area. The thick forests and mountains house a variety of wild life and plant species.
According to Chief Wild Life Warden, UP, Dr. Ram Lakhan Singh, the total protected wildlife
area of Uttarakhand would be 34,359 sq. km, while Uttar Pradesh would be left with just half of
that -17,259 sq. km. Twelve areas- Nanda Devi national park, the valley of flowers, Gangotri
national park, Govind national park, Rajaji national park, Kedarnath sanctuary, Ascod musk deer
sanctuary, Mussoorie sanctuary, Binsar sanctuary, Sanadi sanctuary and Govind sanctuary are
now looked after by Uttarakhand. The ecological zones likely to fall in Uttarakhand are upper
Himalayas called the snow-bound zones, lower Himalayas and Shivaliks. All these zones
support many rare plants and animal communities.
Economy
The state of Uttarakhand has tremendous potential of developing tourism industry due to the
beautiful landscape, religious places, trekking trails, national parks, mountain peaks and
historical and archeological sites. Apart from tourism, the rural population is engaged in
agriculture. Doon Valley, Nainital district, Udham Singh Nagar and Haridwar districts produce
large quantities of food grains. The state has immense potential for the development of
horticulture crops-apple, orange, Malta, pear, grapes peach, plum apricot, litchi, mango, guava
etc. are widely produced fruits. The region also holds good promises for developing herbal
pharmaceutical industry owing to abundant medicinal plants. The industrial sector of state is
24
insignificant. It is hoped that by development and proper exploitation of its natural resources,
Uttarakhand can overcome its economic backwardness.
Due to its water resources the state has the capacity to generate many megawatts of power.
Presently, it is producing 500 MW of power. There are 17 hydro-electric projects already
producing electricity and many ambitious power projects including Tehri-Dam are constructed
successfully.
3.2 UTTARAKHAND INDUSTRIAL MAP
MAP I
MAP II
25
3.3 Investment opportunity in Uttarakhand
During last decade, Uttarakhand has witnessed very rapid Industrialization.

An estimated investment of INR30000 billion in industry sector.
During this period the total direct employment of 0.26 million have been generated.
The sector has grown at a Compound Annual Growth Rate of 11 percent during FY08
FY14, mainly driven by the industrial manufacturing.

Industrialization in Uttarakhand & SIIDCUL State Infrastructure and Industrial
Development Corporation of Uttarakhand Limited (SIIDCUL) has developed seven
Integrated Industrial Estates (IIEs) in the state i.e. at Pantnagar, Haridwar, Kotdwar,
Selaqui, Dehradun, Sitarganj and Kashipur (is being developed).

Spread over an area of approximately 9,600 acre and allotted to approximate 3300
industries, these IIEs have witnessed an investment of approximately INR 30,000 billion
and generated an employment for about 200,000 persons
Sector-wise opportunities for Investments
Existing Major Players like Hero Moto Corp, Ashok Leyland, Tata Motors Ltd., Wipro,
Parle0, HP, HCL, Delta, Sterlite Optical Ltd., Bajaj Auto Ltd., ITC Ltd., Nestle India
Ltd., Hindustan Unit Lever Ltd., Kirby, Alcan India Pvt Ltd., M & M, ABB, Control&
Switch Gears, etc.

The Integrated Industrial Estates offer best possible industrial infrastructure such as
roads, water, sewerage, power connectivity, street lighting, labs, hotels, hospitals,
Residential complexes and educational institutions.

SIIDCUL to develop high class Food & textile Parks, so opportunity exist in food
processing & textiles

Knowledge Hub and Non Polluted Industries are being developed at Escort Farm,
Kashipur on around 330 acres of land.

Perfect Location - The National Capital Delhi is 255
Km away from Dehradun, the interim capital of the state. Chandigarh another hub of
commercial activities is also well connected by NH-72 and is 180 Kms away.
Connectivity - The State offers good connectivity through rail, road and air. Dehradun
and Pantnagar have operational airports. New airstrips and heliports are also proposed in
the State at various locations

Highly Educated Human Resource base.
Attractive State Govt. Policy Incentive Graphic Era University
26
Mega Industrial & Investment Policy 2014 - 2015
The projects with an investment of more than INR 75 Crores have been declared as
Mega Projects.
25 percent exemption on land premium at present base price
50 percent concession on stamp duty
Central sales tax only 1 percent
50 percent exemption on electricity duty for captive power generation for seven years.
In addition to the above policy, projects with an investment of INR 300 Crores and above
will get 50 percent exemption in VAT for 10 years.
3.4 Uttarakhand Districts at a Glance

The detail analysis of Population Census 2011 published by Govt. of India for Uttarakhand state
reveal that population of Uttarakhand has increased by 18.81% in this decade compared (20012011) to past decade (1991-2001). The density of Uttarakhand state in the current decade is 488
per sq. mile.
Uttarakhand is a State of India with population of Approximate 1.01 Crores.

The population of Uttarakhand state is 10,086,292.
The density of Uttarakhand state is 189 per sq. km.
Uttarakhand State is spread over 53,483 Sq. Km.
27
District&AssemblyConstituencywiseCensus&Elector
GenderRatio&IdentificationofGaps.
UTTARKA
SHI
Nam AssemblyConstituency
eOfDis
trict
No
Name
TEHRIGARHWAL
PRAYA RUDRA
CHAMOLI
DEHRADUN
HARIDWAR
TotalPopulation(Projected2014)
Male
Female
Total
55055
53223
69725
178003
53122
54468
63051
170641
108177
107691
132776
348644
74608
68471
61611
204690
68985
73560
66373
208918
143593
142031
127984
413608
57201
60962
118163
63101
69213
132314
120302
130175
250477
53223
45948
53853
46451
62729
51437
313641
67410
53777
55299
53880
55637
52222
338225
120633
99725
109152
100331
118366
103659
651866
15
86614
16
85009
17
86437
18
97474
19
88029
20 RAJPURROAD(SC) 98421
21 DEHRADUNCANT 105785
22
MUSSOORIE
98042
23
DOIWWALA
85387
24
RISHIKESH
113332
944530
districttotal
79635
77503
89430
85171
81083
93689
88323
88407
78952
89516
851709
166249
162512
175867
182645
169112
192110
194108
186449
164339
202848
1796239
25
HARIDWAR
97587
26
BHELRANIPUR
98996
27
JWALAPUR(SC)
100627
BHAGWANPUR(SC
28
99758
)
29
JHABRERA(SC)
97591
30 PIRANKALIYAR
90326
31
ROORKEE
97590
32
KHANPUR
113856
85813
87056
88486
87723
85818
79428
85818
100024
183400
186052
189113
187481
183409
169754
183408
213880
2
1
2
3
PUROLA(SC)
YAMUNOTRI
7
8
GANGOTRI
districttotal
BADRINATH
THARALI(SC)
KARANPRAYAG
districttotal
KEDARNATH
RUDRAPRAYAG
9
10
11
12
13
14
districttotal
GHANSALI(SC)
DEOPRAYAG
NARENDRANAGA
PRATAPNAGAR
TEHRI
DHANOLTI
4
5
6
districttotal
CHAKRATA(ST)
VIKASNAGAR
SAHASPUR
DHARAMPUR
RAIPUR
ElectorsasperproposedFinalroll Census Elect GAP

w.r.t.1.1.2014asqualifying date Gender or Gen
Ratio der
Ratio
Male
Female
Total
7
32389
33324
38547
104260
47339
47510
42809
137658
37344
44205
8
29846
31378
35732
96956
43765
45338
41749
130852
38518
44544
9
62235
64702
74279
201216
91104
92848
84558
268510
75862
88749
81549
42794
37575
41319
38829
38813
37109
83062
41757
37041
37100
37395
36370
34277
164611
84551
74616
78419
76224
75183
71386
236439
51227
53740
66308
76780
70252
55807
58834
57824
62514
68847
223940
42121
46563
59261
64261
62431
49525
50780
51838
56819
61034
460379
93348
100303
125569
141041
132683
105332
109614
109662
119333
129881
622133
72186
67597
52645
57329
54928
53314
54718
65733
544633
57222
57211
43712
47090
45283
44744
47483
54970
1166766
129408
124808
96357
104419
100211
98058
102201
120703
10
965
1023
904
959
11
921
942
927
930
925
1074
1077
1021
925
954
975
951
1103
1135
1120
1031
1008
1019
1267
1170
1027
1160
887
1015
1078
976
986
898
963
937
924
947
919
912
1035
874
921
952
835
902
925
790
902
822
866
894
837
889
887
863
896
909
887
875
879
879
879
879
879
879
879
879
793
846
830
821
824
839
868
836
1
4
8
2
2
0
12
10
7
7
12
10
29
18
12
19
-5
9
13
9
4
13
3
3
6
-2
5
1
-9
2
8
3
4
5
5
4
1
4
28
PITHORAGAR
PAURIGARHWAL
H
1
HARIDWAR
Name AssemblyConstituency TotalPopulation(Projected2014) ElectorsasperproposedFinalroll Census Elect GA

OfDist
w.r.t.1.1.2014asqualifying date Gender or Gen
rict
Ratio der
Ratio
No Name
Male
Female
Total
Male
Female Total
3
33 MANGLOR
99542
34 LAKSAR
87397
35 HARIDWARRURAL 101059
1084329
districttotal
87533
76855
88964
953518
187075
164252
190023
2037847
36
37
38
39
40
41
51017
59297
65680
53845
52360
62954
345153
57357
67144
71337
66612
58386
60024
380860
108374
126441
137017
120457
110746
122978
726013
60021
56975
71796
65441
254233
59605
61056
68588
70457
259706
119626
118031
140384
135898
513939
61163
70086
131249
68164
75370
143534
47878
44960
54693
44868
64706
49993
307098
YAMKESHWAR
PAURI(SC)
SHRINAGAR
CHAUBATAKHAL
LANSDOWNE
KOTDWAR
districttotal
42 DHARCHULA
43 DIDIHAT
44 PITHORAGARH
45 GANGOLIHAT(SC)
NAINITAL
CHAMPAWA
ALMORA
T
BAGESHWAR
districttotal
46 KAPKOT
47 BAGESHWWAR
districttotal
48
49
50
51
52
53
DWARAHAT
SALT
RANIKHET
SOMESHWAR(SC)
ALMORA
JAGESHWAR
districttotal
54 LOHAGHAT
55 CHAMPAWAT
districttotal
56
57
58
59
60
61
LALKUWAN
BHIMTAL
NAINITAL(SC)
HALDWANI
KALADHUNGI
RAMNAGAR
districttotal
62 JASPUR
7
52809
47125
57116
8
43103
39021
47713
9
95912
86146
104829
635500
527552
1163052
41691
43363
49063
42355
39220
47186
38014
44557
47969
43867
37625
46090
79705
87920
97032
86222
76845
93276
262878
38470
36014
45695
47135
258122
38777
38667
47202
44564
521000
77247
74681
92897
91699
167314
169210
336524
129327
145456
274783
44365
52683
43724
50928
88089
103611
97048
94652
191700
60972
52413
57360
55536
65630
58690
350601
108850
97373
112053
100404
130336
108683
657699
42207
45623
38588
40526
42406
45029
44850
45044
37157
39008
39463
40781
87057
90667
75745
79534
81869
85810
70458
67941
138399
72889
62942
135831
143347
130883
274230
254379
50338
42343
246303
45749
38327
500682
96087
80670
92681
84076
176757
77020
82710
91489
116045
74036
81195
522495
66255
80009
88834
105412
70259
76793
487562
143275
162719
180323
221457
144295
157988
1010057
52498
48999
53361
67889
67135
51497
45958
41674
46784
58615
61960
45905
98456
90673
100145
126504
129095
97402
105264
96268
201532
341379
58003
300896
48791
642275
106794
10
879
879
880
879
11
816
828
835
830
1
6
5
4
1124
1132
1086
1237
1115
953
1103
912
1028
978
1036
959
977
982
21
10
10
20
5
-2
993
1072
955
1077
1022
1008
1074
1033
945
1011
1114
1075
1094
986
967
975
12
10
1273
1166
1049
1238
1014
1174
1142
1063
987
963
963
931
906
968
21
17
8
27
8
26
1035
926
981
909
905
907
860
967
971
908
949
946
933
875
851
877
863
923
891
881
915
841
12
-1
-2
-7
13
11
17
12
2
-1
11
9
4
2
5
5
7
29
DHAMSINGH
NAGAR
63 KASHIPUR
109261
100024
209285
64 BAZPUR(SC)
111624
102443
214067
65
GADARPUR
103813
95016
198829
66
RUDRAPUR
105899
96517
202416
67
KICHHA
96092
88000
184092
NameOfD Assembly TotalPop Electorsas Census Elect or
istrict
Constitue ulation(Pr perpropos Gender

ncy
ojected20 edFinalro
No Name
Male
68 SITARGANJ
69 NANAKMATA(ST)
70 KHATIMA
districttotal
Ratio
Female
67596
63542
58032
73895
56371
59355
54945
51142
62818
47749
126951
118487
109174
136713
104120
GAP
915
918
915
911
916
878
865
881
850
847
3
5
3
6
6
10
919
932
936
919
963
11
867
922
948
875
905
1
5
1
-1
Gen der
Ratio
Total
Male
94456
91188
90644
908241
5450224
86831
84994
84825
834918
5248337
181287
176182
175469
1743159
10698561
Female
Total
7
52265
50913
48887
8
45304
46958
46356
9
97569
97871
95243
529504
3562722
463418
3223672
992922
6786394
FESTIVALSANDFOLKART
Sl.
No.
NameofDistricts
No.ofFestival/
Celebrations/FairsHaatstobeheldbet
ween25/02/14to
31/5/14indistricts
No.ofFolkdance/music
andArtsavailablein district
1.
Uttarkashi
04
15
2.
Chamoli
03
09
3.
Rudraprayag
02
04
4.
TehriGarhwal
05
5.
Dehradun
08
6.
Haridwar
12
7.
PauriGarhwal
02
8.
Pithoragarh
01
9.
Bageshwar
01
10.
Almora
02
11.
Champawat
01
12.
Nainital
01
13.
UadhamsinghNagar
08
14.
NumberofTroupes
empanelledatwith
DepartmentofSports,
YouthandCultural Activities.
07
44
03
12
15
05
29
05
14
06
168
TOTAL-
50
168
4
5
30
LITERACY RATE
As per census of India 2011, the literacy rate of India is 74.04% with a vast gap
between male and female literacy rates and between rural and urban literacy rates as
well. In rural India, the literacy rate is 68.91% and in urban India, it is 84.98%. Literacy
rate in Uttarakhand is somewhat better than the Indian average with overall literacy rate
of 79.63%. However, the rural-urban gap and the male- female gap exist in Uttarakhand
also. Uttarakhand has a literacy rate of 76.30 % in rural areas and 84.52% in urban areas
Similarly, rural and urban males (86.06 and 89.10 respectively) have higher literacy rates
as compared to rural and urban females (66.02 and 79.03 respectively). Therefore, the
total literacy rate of Uttarakhand State reflects the male-female divide very clearly.
88.33% of males are literate in Uttarakhand as against 70.70% females.
The literacy rate certainly has an impact on the democratic participation process.
Therefore, an assessment of literacy rate is necessary to understand what kinds of
interventions for voter education are required in Districts with comparatively low
literacy rates. SVEEP activities in such districts have to be designed in a manner that
they are understood by voters who are illiterate or semi-literate.
LITERACYRATEASPERCENSUS in 2011
S.No.
1.
District
Uttarkashi
TOTAL
75.98
Males
89.26
Females
62.23
2.
Chamoli
83.48
94.18
73.20
3.
Rudraprayag
82.09
94.97
70.94
4.
TehriGarhwal
75.10
89.91
61.77
5.
Dehradun
85.24
90.32
79.61
6.
Haridwar
74.62
82.26
65.96
7.
PauriGarhwal
82.59
93.18
73.26
8.
Pithoragarh
82.93
93.45
72.97
9.
Bageshwar
80.69
93.20
69.59
10.
Almora
81.06
93.57
70.44
11.
Champawat
80.73
92.65
68.81
12.
Nainital
84.85
91.09
78.21
13.
UadhamsinghNagar
74.44
82.48
65.73
79.63
88.33
70.70
TOTAL-
31
3.5 Products produced in Uttarakhand
Commodity Name
Peak Availability Months
Cereals
Wheat
May
June
July
Dehradonni Basmati Paddy
November
December
January
Tarouri Basmati Paddy
November
December
January
Traditional Paddy
November
December
January
Red Rice
November
December
January
PUSA 1121
November
December
January
PUSA 1
November
December
January
Maize
November
December
January
Finger Millets
November
December
January
Amaranths
November
December
January
Barnyard Millet
November
December
January
Foxtail Millet
November
December
January
Millets
32
Proso Millet
November
December
January
Black Gram
November
December
January
Rice Beans (Naurangi)
November
December
January
Lentils
May
June
July
Toor (Sabut)
November
December
January
Kidney Beans (Harshil)
November
December
January
Kidney Beans (Chakrata)
November
December
January
Kidney Bean (Chitra)
November
December
January
Kidney Beans (Small)
November
December
January
Horse Gram
November
December
January
Soybean (White)
November
December
January
Soybean (Black)
November
December
January
Red Chilly
October
November
December
Yellow Chilly
October
November
December
Turmeric
February
March
April
Pulses
Spices
33
Coriander
April
May
June
Bay Leaf
October
November
December
Garlic
April
May
June
Ginger
October
November
December
Herbs
Coriander (green)
Mint
Peppermint
Jumbo
Oregano
Thyme
Parsley
Dil
Rosemary
Condiments
Processed Product
34
Rose Water
June
July
August
Apricot Oil
July
August
September
Sugar (White)
February
March
April
Jaggery Powder
November
December
January
Jaggery Cubes
November
December
January
35
3.6 Products availability Months

List of Organic Products.2015-16
S.N
Organic Produce
Cut of Farm Gate

Price Rs./kg
(2014-15)
Estimated
Quantity in Qt
(2015-16)
Availability
Month
Kidney
Bean-
2
3
4
5
Chakarata Dehradun
Horse Gram
Black Soya Bean
Barnyard Millet
Kidney
Bean-
90-100
90-100
40-45
40-45
100
50
100
50
Oct-Nov
Oct-Nov
Oct-Nov
Oct-Nov
100-120
100
Oct-Nov
Joshimath-Chamoli
Kidney
Bean-
100-120
100
Oct-Nov
Ramgarh-Nainital
Kidney Bean-Harsil-
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Uttarkashi
Finger Millet
Urad
Ginger
Pigeon Pea/ Tuar Dal
Gram
Red Rice
Lentil
Red Chilly Powder
Coriander
Potato
Soap Nut
Foxtail Millet
Turmeric Dry
Dehraduni
Basmati
100-120
15-18
80-90
40-45
90-110
80-90
70-80
80-90
140-150
165-170
18-22
50-60
40-45
120-140
100
1000
50
600
20
10
100
10
200
20
500
50
20
500
Oct-Nov
Oct-Nov
Oct-Nov
Oct-Nov
Oct-Nov
March-April
Oct-Nov
March-April
Oct-Nov
March-April
May-June
Oct-Nov
Oct-Nov
March-April
22
23
24
25
26
27
28
29
30
31
Rice
Wheat Flour
Buck Wheat
Maize Atta
Proso millet
Jamboo
Amaranths
White Soya bean
Yellow Chilly
Fenugreek
Rice bean
90-100
25-30
45-55
35-40
40-45
100-120
55-60
40-45
100-120
90-100
70-80
200
500
20
200
20
5
2000
1000
800
5
20
March-April
Whole Year
Oct-Nov
Oct-Nov
Oct-Nov
Oct-Nov
Oct-Nov
Oct-Nov
Oct-Nov
March-April
Oct-Nov
36
32
33
34
35
36
37
37
38
39
40
41
42
Apricot Oil
Rose Water
Jaggery
Jaggery Powder
White Sugar
Brown Sugar
Pusa-1 Rice
Taraouri- Rice
Mustard Seed
Mustard Oil -Liter
Wheat Whole
Paddy Pusa-1 Basmati
Paddy
Dehraduni
400-450
200-250
42-45
45-50
50-55
50-55
90-110
90-110
40-42
110
18-20
30-32
500
500
5000
5000
5000
5000
50
50
50
200
500
15000
Aug-Sep
May-June
Oct-may
Oct-May
Oct-May
Oct-May
March-April
March-April
March-April
Whole Year
April-May
Nov-Dec
43
Basmati
Paddy
35-38
10000
Nov-Dec
35-38
20000
Nov-Dec
30-32
20000
Nov-Dec
44
45
Basmati
Paddy
Basmati
taraouri
Pusa-1121
CHAPTER IV
RESEARCH
METHODOLOGY
4.1 STATEMENT OF RESEARCH OBJECTIVE
To explore the different products available in Uttrakahand.
To determine and make the data of product availability in Uttrakhand.
To find out relevant places to open Devmart store in dehradun.
To explore Almora district geographical Attributes in Uttrakhand
To find the Bakery products availability at different retail outlets with adequate details
A key part of the project report is the methodology. This is not quite the same as
methods. The methodology describes the broad philosophical underpinning to the
chosen research methods, which includes whether using qualitative or quantitative
methods, or a mixture of both, and why.
Ist Objective
To explore the different products available in Uttrakahand.
Products produced in Uttarakhand
Commodity Name
Peak Availability Months
Cereals
Wheat
May
June
July
Dehradonni Basmati Paddy
November
December
January
Tarouri Basmati Paddy
November
December
January
Traditional Paddy
November
December
January
Red Rice
November
December
January
PUSA 1121
November
December
January
PUSA 1
November
December
January
Maize
November
December
January
Finger Millets
November
December
January
Amaranths
November
December
January
Barnyard Millet
November
December
January
Millets
Foxtail Millet
November
December
January
Proso Millet
November
December
January
Black Gram
November
December
January
Rice Beans (Naurangi)
November
December
January
Lentils
May
June
July
Toor (Sabut)
November
December
January
Kidney Beans (Harshil)
November
December
January
Kidney Beans (Chakrata)
November
December
January
Kidney Bean (Chitra)
November
December
January
Kidney Beans (Small)
November
December
January
Horse Gram
November
December
January
Soybean (White)
November
December
January
Soybean (Black)
November
December
January
October
November
December
Pulses
Spices
Red Chilly
Yellow Chilly
October
November
December
Turmeric
February
March
April
Coriander
April
May
June
Bay Leaf
October
November
December
Coriander (green)
Mint
Peppermint
Jumbo
Oregano
Thyme
Parsley
Dil
Rosemary
April
May
June
Herbs
Condiments
Garlic
Ginger
October
November
December
Rose Water
June
July
August
Apricot Oil
July
August
September
Sugar (White)
February
March
April
Jaggery Powder
November
December
January
Jaggery Cubes
November
December
January
Processed Product
2nd Objective
To determine and make the data of product availability in Uttrakhand.
Products availability Months
S
.
N
Kidney Bean-
Organic
Produce
Cut of
Farm Gate
Price
Rs./kg
(2014-15)
Estimate
d
Quantity
in Qt
(201516)
Availabilit
y Month
Chakarata
2
3
Dehradun
Horse Gram
Black
Soya
90-100
90-100
100
50
Oct-Nov
Oct-Nov
40-45
100
Oct-Nov
Bean
Barnyard
40-45
50
Oct-Nov
Millet
Kidney
100-120
100
Oct-Nov
100-120
100
Oct-Nov
Bean-
Joshimath-
Chamoli
Kidney BeanRamgarhNainital
3rd Objective
To find out relevant places to open Devmart store in dehradun.
Prospective Location To Open Devmart :-
Connaught Place:
Connaught Place, one of the busiest shopping hubs in Dehradun, is situated at

Chakrata Road. Tourists, shopaholics and local inhabitants stop over to take a look at the
retail stores and vibrant street shops positioned here. While young college-goers can
check out the junk accessories like earrings, chains and other fashionable jewelries,
tourists looking out for some memorable souvenirs can purchase wooden carved articles,
exotic Garhwali art paintings and other handicraft products from this place.
Tibetan Market:
Another popular place to go for shopping in Dehradun is the Tibetan market. This
is the best place, especially if you want to buy colorful apparels and cool T-shirts. Both
men and women visit this busy shopping center with the hope to lay their hands on some
fashionable garments. The popular purchasing items here are woolen garments, exclusive
Tibetan objects such as semiprecious pebbles, carpets and jewelry. Close to this place,
you will find several small eateries that offer fresh Tibetan delicacies like thupkas,
momos and chowmein.
Paltan Bazaar:
Paltan Bazaar situated near the famous landmark of Dehradun-Clock Tower, sells
possibly everything under the sun. The citys pride basmati rice can be bought here at a
reasonable price, apart from woolen garments and handicrafts made by tribal community.
The best thing about shopping in this market is that all the items are reasonably priced.
So you wont need to burn your pockets deeply while shopping in this market.
Rajpur Road:
A blend of modern showrooms and stores selling local handicrafts can be found
on this street. Urban dwellers can hit branded outlets like Woodland, Nike, Vishal Mega
Mart and Adidas. Besides shops, one can also head to cafes, eatery outlets, restaurants
lined up on this street. Also, if you are an avid book reader, visit the English book depot
found on this road and browse through the famous novels, fictions and other latest copies
of your favorite publishers.
Ashley Hall:
Right opposite Gandhi Park, there is this wonderful shopping centre known as
Ashley hall that has bundle of lovely items. An array of wooden carved products,
sweaters, cardigans, woolen clothes, paintings can be purchased from the shops nestled
in the Ashley Hall market area. The enchanting artifacts made out of wood, bamboo and
cane are also on display. Not much money needs to be shelled out while buying these
products since they are all priced reasonably
Sunday bazaar:-
One of the oldest and most important markets of Dehradun, the Sunday Market is
where anyone can see just about anything. Known for its bargain prices, this market, like
the name suggests, opens only on a Sunday. The Sunday Market stocks just about
anything you can name and is open from 4 am onwards on a Sunday.
4th Objective
To explore Almora district geographical Attributes in Uttrakhand
Almoradistrict( )
Coordinates: 2937N7940E
C
St
Di
T
El
Of
PI
Te
A
Su
W
India
Uttarakhan
Kumaon
3,697km2(
1,646m(5,
Hindi,Engl
263601
+91-5962
28to-5C
28to12C
15to-5C
Almora, a picturesque district in the Kumaon region, East of Uttarakhand in
India, with a breathtaking panoramic view of Himalayas, summons tourists

worldwide to its alluring grandeur of natural beauty. Famous for its rich cultural
heritage, unique handicrafts, sumptuous cuisine and magnificent wildlife, coupled
with an easy accessibility, Almora promises its tourists a visit full of fun and
unforgettable moments.
Location&GeographicalArea
ThedistrictofAlmoraislocatedintheprovinceofUttarakhand inIndia.In
eastliesthedistrictofPithoragarhborderingTibetandin thewestlaysthedistrictof
PauriGarhwalandintheNorthlaysthedistrictofChamoliandthenewlycreated
districtofBageshwarandinthe SouththereisthedistrictNainital.Thenearestairport
toAlmoraisatPantnagar,about127KmsfromAlmora.Thenearestrailwaystation
isatKathgodamsituatedaround90 KMs away. Kathgodamisconnected byrail
directlywithDelhi,thecapitalofIndia,Lucknow,the capitalof thestateofUttar Pradesh,
Dehradun the capital of the state of Uttarakhand and Calcutta. From
Kathgodamlocaltransport,privatetaxiesaswellasbusesrunbyprivateoperators,
andbusesrunbythestategovernment corporation-UASRTC areavailableatall
hours.By roadAlmoraisconnectedconvenientlyandismerely380kmawayfrom
Delhi,466kmfromLucknowand415kmfromDehradun.
Topography
Latitude:2935Nto2960N
Longitude:7939Eto7966E
2
: 3697.2km
: 1309.4km2
GeographicalArea
AreaunderForest
CanalLength
TemperatureRange
AverageNormalRainfall
Languages
: 546km
: 28oCto-5oC
: 960.6mm
:Hindi,EnglishandKumauni
AvailabilityofMinerals
1
.
Nameofmineral
MAJORMINERAL
Ye
RAWMAGNESITE
AlmoraMagnesiteLim
itedMagnesiteHouse,Ranidha
raRoadAlmora263601,Uttarakhand,India
Telephone:+(91)-(5962)20
233010
Source:AlmoraMagnesiteLimited
Prod
uctioninMT
5059
6
5057
As per stray surveys Iron, Soap Stone, Asbestos, Copper, Silver, Lead, Slate,
Limestonedepositsalsooccurinthedistrict.Therevenuegeneratedbymajormineralandoresb
y thedistrictwereRs.1, 41, 02,241(2009-10)andRs.2, 87, 50,828(2010-11). (Source:
-Geology&MinesUnit, DI, Dehradun)
Forest
Districtataglance
(
A
(
B
)
(
A
)
4
B
)
A
(
i)Forest
Particular
Geographicalfeatures
GeographicalDa
i)Latitude
ii)Longitude
iii)Geographical
Administrative
i)Tehsils
ii)Sub-Tehsil
iii)Communityd
iv)NyayaPancha
v)GramPanchay
vi)Villages
vii)ColonizedRe
viii)Nonix)Forestvillage
x)NagarNigam
xi)NagarPalikaP
xii)NagarPanch
xiii)Cantonment
xiv)Industrialto
xv)Development
xvi)LoksabhaCo
xvii)Rajyasabha
xviii)Assembly
xii)PoliceStatio
Sex-wise
i)Male
ii)Female
RuralPopulation
Landutilization
i)TotalArea
ii)Forestcover
iii)NonAgricultu
iv)CultivableBar
Cattle
i)Cows
ii)Buffaloes
Otherlivestock
i)Goats
ii)Pigs
iii)Dogs&Bitche
Population
Agriculture
Forest
Livestock&Poultry
Nos.
S
2
7
3
9
0
1
9
1
2
2
1
2
0
1
1
2
0
0
1
1
7
8
2
3
5
4
2
2
3
1
1
1
7
1
9722
(
B
)
(
A
)
(
A
)
(
A
(
A
)
i)Lengthofraillin
i)NationalHigh
ii)StateHighway
iii)MainDistrict
iv)Otherdistrict
v)Ruralroad/Agr
iculture
vi)KachachaRoa
Transport(Railways&Road)
i)Postoffices
ii)TelegraphOffi
iii)Telephonece
iv)Telephoneco
v)DensityofTele
2
km
Communication
phone
2
Nos.
vi)DensityofTel
vii)PCO
viii)Mobile
PublicHealthandFamilyWelfare
i)DistrictlevelAl
ii)Districtlevel
iii)PrimaryHosp
iv)PrimaryHealt
v)Communityhe
vi)StatelevelAll
vii)Joint/Wome
viii)Tehsil/Distr
ictLevel
2
No.
ix)HealthPost
x)Tbhospitals
xi)LeprosyHosp
xii)BedsinGovt.
xiii)ShishuKaly
xiv)ShishuKalya
xv)AyurvedicH
xvi)UnaniHospi
xvii)Homeopath
Bankingcommercial
i)CommercialBa
ii)RuralBank
iii)Co
iv)PLDBBranch
Education
i)Primaryschool
ii)Middleschool
iii)Secondary&
SeniorSecondaryschool
2
Nos.
iv)Colleges
v)TechnicalInsti
-1
3
4
1
2
92.185
3
2
1
1
2
9.31
4.
6
1
3
1
2
4
4
4
2
1
1
8
1
2
5
1
6
1
1
2
1
2
2
08
1
1
A.
B.
C.
D.
E.
MajorExportableItem
Magnesite
TextileItems
ForestBasedProductsLisa, WoodCarving,RingalProducts,DriftWood,etc.
WoolBasedIndustries-PashminaShawls
WoodBasedIndustries(Chatai,Basket&WalkingStick)
Vendorisation/AncillarisationoftheIndustry: NIL
Medium ScaleEnterprises
A.
B.
C.
D.
E.
F.
G.
ListoftheunitsinAlmoraDistrict
Foodproductsandbeverages
Textiles
Wearingapparel,dressinganddyeingoffur
Woodandwoodproducts
Paperandpaperproducts
Fabricatedmetalproducts
Rubberandplasticproducts
A.
B.
C.
D.
E.
Potentialsareasformediumscaleindustry
Recyclingindustries
Manufactureofmachineryandelectronicequipments
ScientificMining
Manufactureofrubberandplasticsproducts
DecorativeCandles
SERVICEENTERPRISES
List ofunitsinDistrictAlmora
Repairing,maintenance&servicing
Hotelandrestaurants
Post&Telecommunication
Rentingofmachinery&equipment
Computerandrelatedactivities
Recreational,culturalandsportingactivities
Potentialsareasforserviceindustry
TourismAdventureTourism
NurseryDevelopment(Bio-technology)
Hotel&Restaurants
Health&Socialwork
PotentialfornewMSMEs
MajorStrengths:
MajorTrees:Ringal,Babool
ImportantCrops:Tea, Lemon, Maize, Manduva, Oilseeds, Barley, Tobacco,
Wheat,Rice
ImportantFruits:Orange,Apple,Mango,Papaya
ImportantVegetable:Tomato,Potato,Onion,
ImportantCerealsSoybean,Masoor, Pea,Urad,Rapeseeds,Sunflower
MajorMinerals:Iron,Magnetic,SoapStone,Asbestos,Copper,Silver,Sisa,
Slate,Limestone
MajorTouristPlaces: BinsarMahadev,
Jhankarsem,
VanriDevi,
Adadho, Jageshwar,
Vridh, Jageshwar,
Kapileshwar,
ShitalKhet,
Manila,Katarmal,Gananath,Tadagtal,Ranikhet,Dunagiri,SyahiDeviShevBhetavMa
ndir,PatalDevi,RamShilaMandir,DwarahatMandirSamuh,BanriDevi
SuggestedInvestmentSectorforAlmoraDistrict:
Plantation crops like Jatrophaand other species of Tree Borne Oilseeds(TBOS)

Horticulturecrops
ScientificMining
WoolBasedIndustries-PashminaShawls
WoodBasedIndustries(Chatai,Basket&WalkingStick)
MiniHydroPowerPlants
ForestBasedProductsLisa,WoodCarving, RingalProducts, DriftWood,etc.
Herbs&MedicinalPlants
CopperWare
TeaCultivation
5th Objective
To find the Bakery products availability at different retail outlets with adequate details
DETAILS ABOUT BAKERS IN UTTRAKHAND

BROWNIES, THE BAKERY SHOP
OPP. MB PG COLLEGE, NAINITAL ROAD,
HALDWANI, DISTT. NAINITAL
MOB.- +91-8958400075
WEB : WWW.BROWNIESBAKERS.COM
HALDWANI
BROWNIES BAKERS
KUSUMKHERA BRANCH
NEAR CENTRAL HOSPITAL, HALDWANI
PH.- +91-8958400076
BHIMTAL
BROWNIES BAKERS
OPP. BIRLA ISTITUTE OF TECHNOLOGY (BIT), NAINITAL ROAD, BHIMTAL
PH.- +91-8958400073
NAINITAL
BROWNIES BAKERS
CAPITOL CINEMA COMPLEX
MALLITAL, FLATS, NAINITAL

PH.- +91-8958400071
DEHRADUN BAKERS AND CONFECTIONERY
GLOBE BAKERS & CONFECTIONERS

ADDRESS: 5- DARSHANI GATE, NEAR RAILWAY STATION,
DEHRADUN, INDIA
CONTACT: +91 135-2621409, 3208648, +91-9837023216
PRODUCTS: PASTRIES, BISCUITS, BREAD, CAKES, CHOCOLATE, PATTIES,
PUDDINGS, BEVERAGES, EGG LESS BAKERY PRODUCTS.
DOON BAKERS & CONFECTIONERS

ADDRESS: 65/1, DHAMAWALA BAZAR,
DEHRADUN
CONTACT : +91-135-2657874,+91-9627212520
PUDDINGS, BEVERAGES, EGG LESS BAKERY PRODUCTS, AND ALL BAKERY
PRODUCTS.
STANDARD BAKERS & CONFECTIONERS
ADDRESS: 6-B, ASTLEY HALL,

RAJPUR ROAD, DEHRADUN
CONTACT PERSON: SURENDRA KUMAR MATTA
CONTACT : +91-135-2653476,+91-9219613866
PRODUCTS AND THEIR DELIVERY.
ELLORAS BAKERS & CONFECTIONERS

ADDRESS: 25,RAJPUR ROAD,
DEHRADUN
CONTACT PERSON: SURINDER GULATI
CONTACT : +91-135-2711211
PRODUCTS AND THEIR DELIVERY.
JANTA BAKERS CONFECTIONERS

ADDRESS: 45, ARATH BAZAR,
SAHARANPUR ROAD, DEHRADUN
CONTACT PERSON: RAJESH MATTA
CONTACT : +91-135-2725422
PRODUCTS AND THEIR DELIVERY
4.2 (TYPE OF RESEARCH)
Descriptive Research
Descriptive research is a study designed to depict the participants in an accurate way.

More simply put, descriptive research is all about describing people who take part in the
study.
There are three ways a researcher can go about doing a descriptive research project, and
they are:
A. Observational
B. Case study
C. Survey
Diagnostic Research
The research interests of the group focus on the development and investigation of
methods for evaluating medical tests in healthcare, including both primary and secondary
research.
4.3. DATA COLLECTION METHOD
i.
ii.
PRIMARY DATA: NA
SECONDARY DATA: Company Websites, Industrial Profile of Uttarakhand
Districts (Pdf Download), Internet, etc.
Some secondary sources from where I did the survey and came to the
result for drawing down the products which should be considered in

FOOD COURT are:
4.4. TYPE OF SAMPLING
For District: Systematic Sampling Technique

For Products: Stratified and Cluster Sampling Technique
For Producers, Farmers & Manufacturers: Systematic Sampling Technique

SYSTEMATIC SAMPLING
A type of probability sampling method in which sample members from a larger
population are selected according to a random starting point and a fixed, periodic
interval. This interval, called the sampling interval, is calculated by dividing the
population size by the desired sample size. Despite the sample population being selected
in advance, systematic sampling is still thought of as being random, provided the
periodic interval is determined beforehand and the starting point is random.
STRATIFIED SAMPLING
A method of sampling that involves the division of a population into smaller groups
known as strata. In stratified random sampling, the strata are formed based on members'
shared attributes or characteristics. A random sample from each stratum is taken in a
number proportional to the stratum's size when compared to the population. These
subsets of the strata are then pooled to form a random sample.
4.5. SAMPLE SIZE

There were different sample size taken for different study and objects.
Districts: 01
Products: 100
Producers: 20
4.6 CONCLUSION
There were many options to choose from but choosing the accurate sampling technique
and methods was quite difficult and was complicated in nature. The goals defined in the
reportinformthe mention sampling method are best for the research. The main choice in
regards to sample method choice is whether or not to generalize the findings from the
sample to the whole of the population being studied. Being aware of possible errors due
to the sample method chosen is also very important because giving possible errors within
the results section allows the study to be regarded as valid. According to the above
research methodology I was able to draw the findings and the data which could have
been used to make a model. Thus, the above research techniques helped me in finding
the right and accurate data and relevant information for further study in creation of the
DEVMART Model.
Chapter V
DATA ANALYSIS
AND
INTERPRETATIONS
What is DEV MART?

DevMart will be a new social venture which will act as a Non-ProfitOrganization with
a vision of bringing products representing all the parts of Uttarakhand under one roof.
DEVMART will be created to solely serve a particular Function (SPECIAL PURPOSE

VEHICLE).
The members of DEVMART will not indulge in profit- making.
Easy accessibility of the products globally.
DEVMART will work on a concept of exclusive store supported by franchise outlets.
DEVMART VISION
To be the Leading Mart from Uttarakhand for providing unique products of
Uttarakhand
DEVMART MISSION
To bring the unique and natural products which are produced and Manufactured on the land of
Uttarakhand closer to the consumer at an affordable prices.
To uplift rural population by generating livelihood along with the employment opportunities and
nurturing entrepreneurship to remote, backward & Grass roots level.
Promoting tourism in Uttarakhand.
Arresting migration from rural & Hilly Region.
To make our esteemed customers feel the essence of DevBhoomi.
HOW DEV MART IS DIFFERENT
DEV MART LOGO
TAG LINE
An experience at Heaven
Uttarakhand is known for its scenic beauty and high mountains covered with
snow which gives an outmost feeling of Heaven. Bringing & delivering the products
which are manufactured & produced in Uttarakhand under one roof where the
customers will feel the essence of each district and city. It is not only the food products
which will be delivered but also the handicrafts items and other types of products like
Herbals, Oils, Juices, Ethnic & Traditional Apparels etc. which are not easily found
anywhere in the state.
So bringing all the products which represent all the districts of Uttarakhand and
delivering it near you is like Experience at Heaven.
BRAND NAME
A Sanskrit word which means- Natural
WHAT IS NISARGA
To create a brand name under which manufacturers and producers of Uttarakhand can
market their products under the name Nisarga.
Roles of Nisarga
The following are the roles of Nisarga: All the manufacturers and producers would have to sell their products under one
brand name.
Quality Control
Pricing Control
Marketing Support under Brand Name NISARGA.
Training
To create and maintain e-marketing portal.
Expectation from the Government
PRODUCT CERTIFICATION
CAPACITY BUILDING
BRAND VISIBLITY AND PROMOTION
SUPPORT: LOGISTICS & INFRASTRUCTURE.
HOW DEV MART WILL WORK
When championing the causes we care about, we need to ensure that our non-profit
organization is effective, efficient and achieves its goals. The procedure of running the
DevMart is quiet effective and easy. The procedure starts from the supply side where all
the suppliers/enterprises & Organizations like SHGs (Self Help Groups), KhadiUdyog,
MSMEs, Consumer Groups, IFED, Himadri, Saras, etc. which are working in the
various part of the Uttarakhand state will provide material through an effective
transportation to the DEVMART MANAGEMENT HOUSE which will act as a pool of
collecting all the products produce and manufactured in the Uttarakhand so that they can
be further go through the activities like Value up-gradation, Packaging, Pricing,
Labeling, Lab test etc.
It is very important for any management house that it should be well digitalized so that
the condition of over-stock should not occur; in todays scenario many management
houses face this problem. The only solution to eliminate this problem is through effective
and efficient installations of system which will track on every transaction, shipments and
dispatching of goods. The system will also provide facilities of LIFO, FIFO, inventory
management, Barcoding system facility etc.
Demand side will play the main role on which all the above process will be done thus
which will be co-ordinated through Stores, outlets, franchise models, food courts etc. of
DevMart. The demand for a product will be directly analyzed through trained marketing
team and through DevMart Demand-Supply tracking system which will indicate the
arising demand for a product in a particular store at a particular region. According to the
demand the goods will be demanded by the SHGs and various other suppliers and will
be stored in the DevMart management houses for further up-gradation and then it will be
dispatched to the various stores of DevMart and thus product will be delivered to the
customer and consumers.
SUPPLIERS
DEVMART MANAGEMENT HOUSES STORES
SUPPLY
SIDE
DEVMART MANAGEMENT HOUSE
STORES
FRANCHISE-STORES
FOOD COURT
SOUVINERS
CONSUMERS/CUSTOMERS
DEMAND
SIDE
EXTERIOR DESIGN OF DEVMART STORE
INTERIOR DESIGN OF DEVMART FOOD COURT
In the initial phase there will be 2 marts which would be introduced in Dehradun
along with 2 warehouses (one in Kumaon region and one in Garhwal region).
After meeting certain goals, DEVMART will soon be nationalized to achieve great
Heights & Growths within our Nation.
E-COMMERCE
E-Commerce will enable DEV MART to conduct business over an electronic network,
i.e. typically the internet. Electronic commerce will operate in all the four of the major
market segments: business to business, business to consumer, consumer to consumer and
consumer to business, which can further be upgraded to mail-order purchasing through a
catalog. Almost every product will be offered via DEV MART ecommerce portal, from
books and music to puja kit and food products...
DEV MART Ecommerce will allow to establish a market presence& to enhance an
existing market position after the PHASE-1, by providing a cheaper and more efficient
distribution chain for the products of DEV MART under the brand name NISARGA.
This will not only help in growing the business but will also help in promoting the DEV
MART stores and the brand name -NISARGA globally.
This means that a person
sitting in Mumbai or Kerala doesnt need to fly across the states and should reach
Uttarakhand for purchasing the goods which are only produce in Uttarakhand, he/she can
buy sitting that product from their home in just one click through DEV MART e
commerce portal.
Socially, it will enhance the knowledge of those who are willing to learn about the
Uttarakhand culture, food and many other things. This will also give them a deep
knowledge about the origin of the product, health benefits if any, producer name and
details, ingredients and much other fact-full information.
E-Commerce will be introduced so that the products will be easily accessible to all the
customers around the Globe.

E-commerce will make it easy for the customers to buy the products online at affordable prices.
To create awareness to Dev Mart products globally.
Prices will remain same throughout the stores as well as on online portal of DevMart.
WHAT DEV MART WILL DELIVER?
DEV MART will be a physical store where all the products which are manufactured and
produced on the land of Uttarakhand will be kept so that the customers can easily reach
out the stores for the products located nearby. Each and every Dev mart store will
include the same products and the price for those products will also remain same.
Food Court is the new concept and there will be a separate store which will be
established at different place which will only include those foods which are produced
and processed in Uttarakhand. The concept of Food Court will be further discussed
separately.
The products which will be kept in the Dev Mart stores are segmented so that it can
easily be recognized and the will be properly managed. The different segmentation of the
products is done in the following way:
FOOD COURT
SPICES (Agro products)
PULSES
HANDLOOMS AND HANDICRAFTS
SOUVINERS
FOOD COURT
A food court will be an indoor plaza & a common area which will include the facility that is
contiguous with the counters of multiple districts foods and will provide a common area for
self-serve dining and take away zone.
The food court will also include the dining facility and a space to enjoy the food. There will be a
lounge for youths, round-table facility for families and other various facilities which will give a
better experience to our Customers.
Food Court will also include washrooms for both males/females.
Food court will have their own small inventory rooms so that the cost will be minimized and
eliminating the chances of getting out of stock.
Food court will also have their own take away zone where people can purchase the food
products and can serve/cook at their home.
BAKERY PRODUCTS
FOOD COURT will include Bakeries and confectionaries products.
There are the listed products which are to be kept in the food court:

SPICES
Herbs and spices have been used for thousands of years by ancient civilizations
inhabiting all corners of the earth, offering various benefits for both physical and
spiritual health.
Some scientists have recently begun to study and understand the benefits of herbs and
spices that have been successful in treating many ailments for indigenous peoples. One
recent paper entitled "Spices and Herbs: Improving Public Health through Flavorful
Eating," published in the peer-reviewed journal Nutrition Today, examines the
relationship between consuming spices and herbs and their impact on America's overall
health.
With different climates in different parts of the state, Uttarakhand produces a variety of
spices;all of them are native to the state, while they are alsoexportedto many other states
throughout the nation and also to the various countries in the world.
Spices are used in different forms - whole, chopped, ground, roasted, sauteed, fried and
as topping. They blend food to extract the nutrients and bind them in a palatable form.
Some spices are added at the end as flavoring and are typically heated in a pan with ghee
or cooking oil before being added to a dish. Lighter spices are added last, and spices with
strong flavor should be added first. Curry is not a spice, but a term used by western
people and refers to any dish in Indian cuisine that contains several spices blended
together and could be with a gravy base or a dry item.
SPICES & CONDIMENTS LIST ARE LISTED BELOW

RED CHILLI WHOLE/POWDER/HAND POUNDED
The products which can be made and in those products whereit can be used
as a raw-material are mention below:
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
PICKLES
CHUTNEYS
KETCHUPS
READY MADE MASALA
BHUJIA
PAPPAD
SOUP POWDER
RED CHILLI JUICE

CORIABDER WHOLE/POWDER
TURMERIC WHOLE/POWDER
The products which can be made and in those products where it can be used
(1)
(2)
(3)
(4)
(5)
TURMERIC POWDER
COLORS
MEDICINES
DYE (for sarees and clothes)
CEREONIAL PRODUCTS
GARLIC
The products which can be made and in those products where it can be used
(1) GARLIC POWDERS
(2) GARLIC PASTE
(3) GARLIC FLAKES
(4) GARLIC CHUTNEY
(5) GARLIC PICKLE
(6) GARLIC OIL
(7) PEELED GARLIC
(8) GARLIC SAUCE
(9) GARLIC CHEESE
(10) GARLIC BREAD
GANDRAYANI
LARGE CARDAMOM
HEMP SEEDS
BHANG JEERA
BAY LEAF
GINGER
JAMBOO
BLACK JEERA
PULSES
Pulses are used as food for humans and other animals. Included in the pulses are: dry
beans like pinto beans, kidney beans and navy beans; dry peas; lentils; and others.
India is the world's largest producer and the largest consumer of pulses. Uttarakhand
produces good variety of pulses which are supplied throughout the states and within the
nation, there are some pulses like kulathki Dal and many other which are having
medicinal benefits and health benefits. Pakistan, Canada, Burma, Australia and the
United States, in that order, are significant exporters and are India's most significant
suppliers. Canada now accounts for approximately 35% of global pulse trade each year.
The global pulse market is estimated at 60 million tons.
Pulses are a great tasting addition to any diet. They are rich in fiber and protein, and have
high levels of minerals such as iron, zinc, and phosphorous as well as foliate and other
B-vitamins. In addition to their nutritional profile and links to improved health, pulses
are unique foods in their ability to reduce the environmental footprint of our grocery
carts. Put it all together and these sensational seeds are a powerful food ingredient that
can be used to deliver the results of healthy people and a healthy planet.
Pulses come in a variety of shapes, sizes and colors and can be consumed in many forms
including whole or split, ground in to flours or separated into fractions such as protein,
fiber and starch.
Pulses do not include fresh beans or peas. Although they are related to pulses because
they are also edible seeds of podded plants, soybeans and peanuts differ because they
have a much higher fat content, whereas pulses contain virtually no fat.
THE VARIOUS PULSES PRODUCED IN UTTARAKHAND ARE:

BLACK GRAM ( URAD)

KIDNEY BEANS
HORSE GRAM (KULATH)
PIGEON PEA (TOOR)
COW PEA LOCAL ( NAURANGI DAL)
BLACK CHICK PEAS (CHANA)
LENTILS (MASOOR)
SOYABEAN (BLACK & WHITE)
HANDLOOMS & HANDICRAFTS

A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is
any of a wide variety of types of work where useful and decorative objects are made
completely by hand or by using only simple tools. It is a traditional main sector of craft,
and applies to a wide range of creative and design activities that are related to making
things with one's hands and skill, including work with textiles, moldable and rigid
materials, paper, plant fibers, etc. Usually the term is applied to traditional techniques of
creating items (whether for personal use or as products) that are both practical and
aesthetic.
There are various SHGs (self-help groups) and various mahilamandal who are working
united to earn their livelihood in Uttarakhand. These are the groups which are not known
by the common public and there products are not been showcased anywhere but during
the research we found many SHGs working in hilly areas of Uttarakhand which are still
unknown by the people. They have maintained the history of making handicrafts using
the woods, bamboos and various other materials.
WOOLEN PRODUCTS
SHAWLS
CHUTKA
CARPETS
THULMA
RINGAL PRODUCTS
MUSTA
DALIA
OTHERS:
KUMAUNI
FOLK
ARTS,
DECORATIVE
HANDICRAFTS,COPPERWAREHANDICRAFTS,
PAINTING,
AGARBATTI,
HANDMADE
CANDLES,
MUFLER,
TOKRI,
DRIFTWOOD
TOPI,
PASMINA
STONE
SHAWLS,
HANDMADE HAND GLOVES, JUTE MADE PRODUCTS, RASKEENS BAGS,

POOJA KIT.
SOUVINERS
It is an object a person acquires for the memories the owner associates with it. A souvenir
can be any object that can be collected or purchased and transported home by the traveler
as a memento of a visit. While there is no set minimum or maximum cost that one is
required to adhere to when purchasing a souvenir, etiquette would suggest to keep it
within a monetary amount that the receiver would not feel uncomfortable with when
presented the souvenir. The object itself may have intrinsic value, or simply be a symbol
of past experience. Without the owner's input, the symbolic meaning is invisible and
cannot be articulated.
Souvenirs as objects include mass-produced merchandise such as clothing: T-shirts and
hats; collectables: postcards, refrigerator magnets, miniature figures; household items:
mugs, bowls, plates, ashtrays, egg timers, spoons, notepads, plus many others.
Souvenirs also include non-mass-produced items like folk art, local artisan handicrafts,
objects that represent the traditions and culture of the area, non-commercial, natural
objects like sand from a beach, and anything else that a person attaches nostalgic value to
and collects among his personal belongings.
SOUVINERS PRODUCT LIST:
T-Shirt
Caps
Cups
Cup Plates
Key chains
Towels
Napkins/paper
Tissue Paper
Bed sheets
Curtains
Posters
Wooden 3D Models
Designer Pens
Bobble heads and dolls
Snowballs showpiece
Hats
Travel Magnets
Fridge Magnets Tags
Tags
Handmade photo Frames
Soft Toys
Bags/Wallets/Purses
CHAPTER VI
CONCLUSION
PROJECT CONCLUSION
The primary goal of this report is to provide a social platform for the producers and the
products of Uttarakhand, for which there is a need to identify those producers and products
inthe state which are to be considered for DEVMART Concept Model. The main objective is
to thoroughly analyses and finalizes the producers of various products in Uttarakhand who
are actively working and producing by using the resources of the state. (Resources can be
anything like land, machines, raw-materials and any other resources).
This report has extracted many unknown facts regarding the SHGs, farmers and the
products which are produced and manufactured within the state premises. There are many
SHGs working in the hilly areas of Uttarakhand who are producing many products like
Handlooms products, Handicrafts products, Food products, juices etc. which need to be
showcasedin front of common public, the specialty of these products are that they are
Organic in nature which nowadays are very rarely found.
Uttarakhand is known for its scenic beauty and peaky snowy hills. It is not only the
nature that makes Uttarakhand a place to visit but this divine state is also known for its
organic products, Handicrafts, Handlooms and many other products produced within the
state premises. But the main reason of not finding the products easily everywhere is just
because they are produced less and there is no such platform available for the producers to
showcase in front of public and those who have are bounded by the intermediaries which
make the product expensive. So, by creating a concept model DEVMART where the
producers and products of Uttarakhand will get a wonderful platform to get displayed in a
form of franchise mode. Through this we are also looking forward to promote the tourism
activity and enhancing the life & living standards of the people in hilly region. This will also
teach various farming techniques to the farmers for better and maximum production with
improved quality products. A new concept of establishing a FOOD COURT which will
include a take away zone and eating zone facility for the public is initiated. These models
will be run through Franchise offering and in the starting phase there will be 2 warehouses
which will be setup in Garhwal region &Kumaon Region for controlling the Demand
&Supply activities.
WORK IN PROGRESS
A letter has been drafted and posted to all the Pradhans of each district in
Uttarakhand for getting more relevant information regarding the crops, product
produce and much otherfactful information. Here is the sample of the post card which
has been posted to the District Pradhans.

PROJECT ACHIEVEMENT
The Honourable Chief Minister of Uttarakhand Mr. Harish Rawatgave the approval to
DEVMART Project.
BIBLIOGRAPHY
Industrial profile of uttarakhand

(http://dcmsme.gov.in/dips/U.K_dipr.html)
CENSUS 2011: www.ukcensus2011.co.in
Nabard:
https://www.nabard.org/english/uttarakhandnew.aspx
Fab india: http://www.fabindia.com/?
utm_source=google&utm_medium=cpc&utm_campaign=IN_
FabIndia&gclid=COXyvo6h9sgCFdcjvQodbA0Mxw
Organic india- http://www.organicindia.com/index.php
Himadri- https://www.uttarakhandcrafts.com
India mart- http://dir.indiamart.com/search.mp?
ss=handicrafts+suppliers
Craftsvilla- http://www.craftsvilla.com/craftsvilladeals.html?
utm_source=google&utm_medium=cpcbrand&utm_campaig
n=dealspage_17052015
Saras- http://rural.nic.in/abtsaras.htm
NABARD UTTRAKHAND:
https://www.nabard.org/english/Home.aspx
Uttrakhand Tourism- http://uttarakhandtourism.gov.in/
Preferred books:
1. Bee keeping English 20.00
2. Biodynamic Hindi 45.00
3. Composting Technologies Hindi 35.00
4. E.M.Technology Hindi 20.00

5. Food and Agriculture Organization Hindi 20.00
6. GhaghBhaddari Hindi 45.00
7. Organic Methods of Vegetable Hindi 45.00
8. Herbs & Homeopathy for livestock health Care English 20.00
9. Organic Farming in Uttaranchal Hindi 50.00
10. Organic Technique of Crop Production Hindi 20.00
11. Product Catalogue English 50.00
12. Recipies form Uttaranchal English 50.00
13. The Art and Science of Compost and Liquid Manures (only photocopy)
English 20.00
14. Vermiculture Hindi 20.00
15. Safe Storage of Organic Prdouce 200.00
16. Amarnaths English 200.00
17. Chill English 200.00
18. Kidney bean English 200.00
19. Success Story (year 2012) Hindi 200.00
The above books were collected from the below sources:

Uttarakhand Organic Commodity Board
201/1 VasantVihar Dehradun
Pin Code 248001 Phone No. 0135-2760770, 2764309
Email:- uocb_dehradun@yaoo.co.uk

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SUMMER TRAINING PROJECT REPORT

INDUSTRIES ASSOCIATION OF UTTARAKHAND

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

To uplift rural population by generating livelihood along with the employment

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

WEEK 01 went to himadri company for market research.

Went to Sunday bazaar

WEEK 05 Research on maize products.

INDUSTRIES ASSOCIATION OF UTTARAKHAND

prepared presentation on collected data of MSME.

DEVMART SUMMER INTERNSHIP TEAM

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

INDUSTRIES ASSOCIATION OF UTTARAKHAND (IAU)

Industries Association of Uttarakhand (IAU),

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

2.3 IAU SERVICES

INDUSTRIES ASSOCIATION OF UTTARAKHAND

Organizing State Level Conventions, Trade Fairs and Buyer-Seller Meets.

INDUSTRIES ASSOCIATION OF UTTARAKHAND

Attracting consultants/trainers/mentors to provide BDS to SME clusters/value chain

Learning and HR strategy and practice

Learning organizations and learning communities

Learning and knowledge technologies

Competency management and development

Key skills and skills for life

Continuing professional development

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

Interoperability and conformance testing

Organize trade fairs and exhibitions in India & abroad

Represent SMEs in trade fairs and exhibitions in various countries

Indian SME Multi - Products Expo / Made in India Products Show

Organize Products / Catalogues Show and Products Launch

Team Building Training

INDUSTRIES ASSOCIATION OF UTTARAKHAND

Conflict Resolution Training

2.4 IAU ACHIEVEMENTS

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

industrialization in hill areas.

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

Industries Association of Uttarakhand as member of State Minimum Wages Advisory

IAU- Uttarakhand, as has been rightly said by Secretary Industries, Government of

explaining the government policy to its members.

of wealth creation and employment generation.

INDUSTRIES ASSOCIATION OF UTTARAKHAND

To promote entrepreneurship in the state, Association has collaborated with premier

successful road shows have already been organized.

INDUSTRIES ASSOCIATION OF UTTARAKHAND

IAU is working for Productivity -Efficiency-Quality Improvement in MSMEs.

Graphic Era University

INDUSTRIES ASSOCIATION OF UTTARAKHAND

recommendation from IAU.

Dehradun Institute of Technology (DIT)

Graphic Era Institute

University of Petroleum Energy Studies (UPES)