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Fig. 1 Owners and the business are pulled in many directions by everything and everyone - including their advisors. When was
the last time all your advisors sat at the same table and ensured all your priorities were looked after? The majority of businesses
have great, well intentioned advisors and staff but without a common purpose, focus or vision everyone is going in opposing
directions. If everyone is not on the same page, going in the same direction then there is friction, conflict, losses and risk.

The UPh is a process that gets everyone genuinely aligned and on the right page, builds a consistent overall positioning
(i.e. your business DNA) that effectively conveys organizational benefits and ensures leadership transition without loss of brand
or business value. By engaging everyone inside the company to create its Unifying Philosophy, success is effectively achieved
from inside the company, often with its current people, advisors and the help of integrated experts that work for you as one team.
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Unaligned Value Drivers Disperses Value Aligned Value Drivers Compounds Value
(without UPh) (with UPh)

Fig. 2: When brand and business strategies are unaligned, the value being created is constantly at risk. Decisions are made in
functional areas based on strategy interpretation or individual agenda. The UPh gets everyone on the same page and focused
on what the company does best and for whom. Value drivers fall into alignment and business value compounds.
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A UPh Creates Exponential, Extractable Value

Aligned Value Drivers Compounds Value
(without UPh) (with UPh)

Fig. 3: Tangible (Hard Assets) seldom grow exponentially in value over time - Intangibles however do. But due to their difficulty
of being hard to quantify, measure, manage and harness value - they have been overlooked and undermined at the cost and risk
of the shareholders. The UPh harnesses these intangiibles effectively as the company operates, manages and grows using its
UPh for day to day decision making, process, system, customer, product, and people policy. Over time, the business, its people,
customers, innovation and growth becomes driven the UPh - this results in exponential, extractable value - or true prosperity.
 how the uph® creates prosperity
harmony
customers

unified br a
staff

management

nd experie
executives

nce
ma ximizing
sharehold owners cess & sy stems
er value people pro
intc apital al

operations
financial

branding
physical

order
revenue
ellectu
value

culture
str ategy
market
capital

capital

capital

capital
human

model
company’s

values
synchron

ideals
business
(internal)
ized impr

benchmarks
market
ovement

standards (external)
accountability
performance

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