PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB develops the STL KVITTO the first receipt that lasts as long as an IKEA
product
March 29, 2016 | Hamburg

IKEA has a reputation for great design. But not everyone knows that the Swedish
furniture store also offers up to 25 years of warranty on some of its products.
The creative agency DDB Hamburg made an interesting observation receipts printed
on thermal paper do not last long. So DDB developed the first receipt to last as long as
an IKEA product: the STL KVITTO, made from steel, laser-engraved, and sealed with
an impact-resistant finish.
Members of IKEA FAMILY, the companys loyalty program, who bought a kitchen in
Austria after September 2015 received this ultimate proof of IKEA quality, which they
could use to make warranty claims even 25 years from now if necessary.
We created a situation where people not only talked about IKEAs design, but also
about IKEAs quality with nothing more than a receipt, explained Fabian Roser,
Executive Creative Director at DDB Hamburg.
Assets
Photo Material STL KVITTO (Download-Link): https://goo.gl/ybSCFP
Film STL KVITTO (Download-Link): https://goo.gl/ccYJ1k
Credits
Client: IKEA Austria
Marketing Manager: Paul Holaschke
Agency: DDB Hamburg
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Fabian Roser
Creative Directors: Nicolas Schmidt-Fitzner, Jan-Hendrik Scholz
Senior Art Director: Christian Baur
Senior Copywriter: Thimon Machatzke
Art Director: Eva Schramm
Junior Art Director: Vitali Wachramejew
Client Service Director: Snke Bruns
Project Manager: Paloma Baron
Print Production: Ilka Kunz
Senior TV Producer: Petra Ahrens
Film Production: blmfilm GmbH
Direction: Frank Papenbroock
Producers: Leiff Drre, Katrin Weber, Christian Schleisiek
Camera: Ren Richter, Gnter Wallbrecht
Editors: Michael Thaler, Martin Narr

Art Directors: Christian Schtzel // Foodstyling: Christoph Hoefs // Camera assistant:

Daniel Leibold // Clapper loader: Fiona Prause // Video operator: Tom Otte // Gaffer:
Sven Hoffmann // Grip: Luigi de Luca // Grip
assistant: Christian Sass // Lighting technician: Jakob Schrder, Jakob Loda // Trainee:
Anna Maria Gerken //
Runner: Dennis Cischewski
Post Production: OPTIX Hamburg GmbH 2
Head of Production: Thomas Harig // Grading: Paul Breuer // Compositor: Rudi Hensel,
Patrick Altmaier
Actors: Tobias Drr, Jessica Leese, Bela Drr
Recording Studio: Loft Studios
Sound Editor: Jan Dejoze // Sound product ion: Claudia Wowretzek-Klein // Sound
casting: Vanessa Dankers
Voice-Over Artists: Paul Glaser, Jessica McIntyre
Music: Nicolas Berg
3D: Marc Goecke
# # #
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
Press Contact:
Laura Maroldt, Head of Corporate Communications DDB Germany
Email: presse@de.ddb.com
Phone: +49 40 3280 8372