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GCS VISUAL MERCHANDISING
GCS VISUAL MERCHANDISING

RESORT 2014/2015

INDEX

SEASONAL DIRECTION | 3

INSPIRATION | 4

LOOKBOOK | 5

SHOWROOM CONCEPT | 6

WINDOWS | 7

WINDOW INSPIRATION | 8

WINDOW CONCEPT | 9

WINDOW ELEMENTS | 10

WINDOW MERCHANDISING GUIDELINES | 11

VISUAL MERCHANDISING GUIDELINES | 17

HANDBAG MERCHANDISING GUIDELINES | 18

WOMEN’S RTW MERCHANDISING GUIDELINES

| 27

FLOOR STYLING LOOKS | 32

MEN’S MERCHANDISING GUIDELINES | 43

RTW MERCHANDISING GUIDELINES | 27 FLOOR STYLING LOOKS | 32 MEN’S MERCHANDISING GUIDELINES | 43 A

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RESORT 14/15 SEASONAL DIRECTION
RESORT 14/15 SEASONAL DIRECTION

INSPIRATION

INSPIRATION The Marc by Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent
INSPIRATION The Marc by Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent
INSPIRATION The Marc by Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent
INSPIRATION The Marc by Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent
INSPIRATION The Marc by Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent
INSPIRATION The Marc by Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent

The Marc by Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent women that comprised the group “The Mercury 13”- a program developed by NASA to send the first group of women into space in the fifties. The launch never came to fruition, but the spirit of these women lives on. The collection is strong and bold, yet also has moments of ethereal shimmer and weightlessness.

LOOKBOOK

LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5
LOOKBOOK A SEASONAL DIRECTION-RE14/15 GCS|VM 5

SHOWROOM CONCEPT

SHOWROOM CONCEPT A SEASONAL DIRECTION-RE14/15 GCS|VM 6
SHOWROOM CONCEPT A SEASONAL DIRECTION-RE14/15 GCS|VM 6
SHOWROOM CONCEPT A SEASONAL DIRECTION-RE14/15 GCS|VM 6
SHOWROOM CONCEPT A SEASONAL DIRECTION-RE14/15 GCS|VM 6
RESORT 14/15 WINDOWS
RESORT 14/15 WINDOWS

INSPIRATION

INSPIRATION The Marc By Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent
INSPIRATION The Marc By Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent

The Marc By Marc Jacobs Resort 2014 collection draws on inspiration from the strong, independent women that comprised the group “The Mercury 13”- a program developed by NASA to send the first group of women into space in the fifties. The launch never came to fruition, but the spirit of these women lives on. The collection is strong and bold, yet also has moments of ethereal shimmer and weightlessness. The window scheme for this season creates a highly versatile, modular display opportunity for many different phases and presentation of different product inclusive of RTW, ACC, shoes, and even a dedicated display showcasing the fantastic novel new denim pieces. Men’s mannequins can also be integrated in a strong and seamless manner.

new denim pieces. Men’s mannequins can also be integrated in a strong and seamless manner. A
new denim pieces. Men’s mannequins can also be integrated in a strong and seamless manner. A
new denim pieces. Men’s mannequins can also be integrated in a strong and seamless manner. A

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WINDOW CONCEPT

FRAME UNIT OPTIONS

- Small Frame unit (with removable mirror piece for Phase 2/December “Holiday”)

- Medium Frame unit (with removable mirror piece for Phase 2/December “Holiday”)

- Large Frame unit (with removable mirror piece for Phase 2/December “Holiday”)

NOTES ON ORDERING AND INSTALLATION

- Please refer to following pages on which frame you should employ based on window size

- All frames have the same height (85.5”) which should accomodate all windows

- One mannequin may stand inside the frame unit, as you will see in renderings

- Other mannequins may be positioned outside and around frame unit, space permitting

- Units will be shipped as individual poles, with detailed instructions for assembly in store

- No hanging support necessary

TIMEFRAME + PRODUCT

- This installation should occur from November 1-10 and will run through 1st of February with a refresh middle of December (addition of mirror piece)

- Utilize November/December/January key product messages (RTW, Handbags, shoes) in the display -Change window product and mannequins every two weeks

(RTW, Handbags, shoes) in the display -Change window product and mannequins every two weeks A WINDOWS-RE14
(RTW, Handbags, shoes) in the display -Change window product and mannequins every two weeks A WINDOWS-RE14
(RTW, Handbags, shoes) in the display -Change window product and mannequins every two weeks A WINDOWS-RE14
(RTW, Handbags, shoes) in the display -Change window product and mannequins every two weeks A WINDOWS-RE14
(RTW, Handbags, shoes) in the display -Change window product and mannequins every two weeks A WINDOWS-RE14
(RTW, Handbags, shoes) in the display -Change window product and mannequins every two weeks A WINDOWS-RE14

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WINDOW ELEMENTS

WINDOW ELEMENTS SMALL FRAME LARGE FRAME MEDIUM FRAME MIRROR TREE HOLIDAY REFRESH A WINDOWS-RE14 GCS|VM 10
WINDOW ELEMENTS SMALL FRAME LARGE FRAME MEDIUM FRAME MIRROR TREE HOLIDAY REFRESH A WINDOWS-RE14 GCS|VM 10

SMALL FRAME

WINDOW ELEMENTS SMALL FRAME LARGE FRAME MEDIUM FRAME MIRROR TREE HOLIDAY REFRESH A WINDOWS-RE14 GCS|VM 10

LARGE FRAME

WINDOW ELEMENTS SMALL FRAME LARGE FRAME MEDIUM FRAME MIRROR TREE HOLIDAY REFRESH A WINDOWS-RE14 GCS|VM 10
WINDOW ELEMENTS SMALL FRAME LARGE FRAME MEDIUM FRAME MIRROR TREE HOLIDAY REFRESH A WINDOWS-RE14 GCS|VM 10

MEDIUM FRAME

WINDOW ELEMENTS SMALL FRAME LARGE FRAME MEDIUM FRAME MIRROR TREE HOLIDAY REFRESH A WINDOWS-RE14 GCS|VM 10

MIRROR TREE HOLIDAY REFRESH

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WINDOW MERCHANDISING GUIDELINE

NOVEMBER | D1

-Window unit should be installed with blue shelving facing forward

-While merchandising the shelving unit, please keep the display as clean as pos- sible. Merchandise one style per shelf. Only utilize one color story throughout the shelving unit.

- Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full

- Strong RTW looks matching back to accessories (refer to floor styling looks)

-A second mannequin can be placed to the left of the shelving unit. Please refer to the floor styling look guidelines for mannequin pairings and styling.

unit. Please refer to the floor styling look guidelines for mannequin pairings and styling. A WINDOWS-RE14

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WINDOW MERCHANDISING GUIDELINE

DECEMBER | D2 HOLIDAY REFRESH

- December will feature the mirror piece and “holiday tree” shelves as an add-on to display holiday gifting SLGs

- Going back to one of the inspiration pictures, the shelves and mirror convey a holiday spirit with the use of SLGs and Tech in the shape of a tree, which is relfected in the mir- ror

-While installing the refresh unit, situate the window unit so that the refresh unit is facing forward

-Merchandise the refresh unit with Gift Giving SLGs and Tech from the December deivery.

-Keep a cohesive color story

-Designate one style per shelf displayed the same way across the shelf.

-Wallets can be displayed vertically, horizontally, or unzipped and opened (see below)

-SLG pouches can be displayed flat on the bottom shelf

-See next page on how to merchandise handbags on the blue shelf unit on the re- verse side of the fixture

on how to merchandise handbags on the blue shelf unit on the re- verse side of
on how to merchandise handbags on the blue shelf unit on the re- verse side of
on how to merchandise handbags on the blue shelf unit on the re- verse side of

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WINDOW MERCHANDISING GUIDELINE

DECEMBER | D2 WITHOUT HOLIDAY REFRESH

-Window unit should be installed with blue shelving facing forward

-While merchandising the shelving unit, please keep the display as clean as pos- sible. Merchandise one style per shelf. Only utilize one color story throughout the shelving unit.

- Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full

- Strong RTW looks matching back to accessories (refer to floor styling looks)

-A second mannequin can be placed to the left of the shelving unit. Please refer to the floor styling look guidelines for mannequin pairings and styling.

unit. Please refer to the floor styling look guidelines for mannequin pairings and styling. A WINDOWS-RE14

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WINDOW MERCHANDISING GUIDELINE

JANUARY | D3

-Window unit should be installed with blue shelving facing forward

-While merchandising the shelving unit, please keep the display as clean as pos- sible. Merchandise one style per shelf. Only utilize one color story throughout the shelving unit.

- Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full

- Strong RTW looks matching back to accessories (refer to floor styling looks)

-A second mannequin can be placed to the left of the shelving unit. Please refer to the floor styling look guidelines for mannequin pairings and styling.

unit. Please refer to the floor styling look guidelines for mannequin pairings and styling. A WINDOWS-RE14

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WINDOW MERCHANDISING GUIDELINE

DENIM

- There is an option to display denim on the Resort window fixture at any time during the season.

-The window unit comes supplied with hooks to hang denim.

-Display three (3) pairs of hanging denim by folding in half and hanging on the pro- vided hooks by back belt loops

-Also display denim folded on the blue shelving unit. Fold denim in quarters, facing forward. Be sure to tuck in any tags.

blue shelving unit. Fold denim in quarters, facing forward. Be sure to tuck in any tags.

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WINDOW MERCHANDISING GUIDELINE

DENIM

-If there is not an abundance of denim, place a handbag on the top and bottom shelves with denim folded in the middle two shelves, with leather backpacks hanging instead of denim.

-Also display denim folded on the blue shelving unit. Fold denim in quarters, facing forward. Be sure to tuck in any tags.

blue shelving unit. Fold denim in quarters, facing forward. Be sure to tuck in any tags.

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RESORT 14/15 VISUAL MERCHANDISING GUIDELINES
RESORT 14/15 VISUAL MERCHANDISING GUIDELINES

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE NOVEMBER | D1 FLAGSHIP A VM GUIDELINES-RE14/15 GCS|VM 18

NOVEMBER | D1

FLAGSHIP

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE NOVEMBER | D1 DOOR A A VM GUIDELINES-RE14/15 GCS|VM 19

NOVEMBER | D1

DOOR A

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE NOVEMBER | D1 DOOR B A VM GUIDELINES-RE14/15 GCS|VM 20

NOVEMBER | D1

DOOR B

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE DECEMBER | D2 FLAGSHIP A VM GUIDELINES-RE14/15 GCS|VM 21

DECEMBER | D2

FLAGSHIP

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE DECEMBER | D2 DOOR A A VM GUIDELINES-RE14/15 GCS|VM 22

DECEMBER | D2

DOOR A

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE DECEMBER | D2 DOOR B A VM GUIDELINES-RE14/15 GCS|VM 23

DECEMBER | D2

DOOR B

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE JANUARY | D3 FLAGSHIP A VM GUIDELINES-RE14/15 GCS|VM 24

JANUARY | D3

FLAGSHIP

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE JANUARY | D3 DOOR A A VM GUIDELINES-RE14/15 GCS|VM 25

JANUARY | D3

DOOR A

HANDBAG MERCHANDISING GUIDELINE

HANDBAG MERCHANDISING GUIDELINE JANUARY | D3 DOOR B A VM GUIDELINES-RE14/15 GCS|VM 26

JANUARY | D3

DOOR B

RTW MERCHANDISING GUIDELINE

COLOR STORY 1 Palace Blue Grey Black Red Pepper Multi Melange Multi COLOR STORY 2
COLOR STORY 1
Palace Blue
Grey
Black
Red Pepper
Multi
Melange
Multi
COLOR STORY 2
Deep Blue Wicken Black Multi Red Pepper Deep Blue Multi White Multi
Deep Blue
Wicken
Black Multi
Red Pepper
Deep Blue
Multi
White
Multi

NOVEMBER | D1

SPORT CAPSULE MERCHANDISING GUIDELINE

COLOR STORY 1

SPORT CAPSULE MERCHANDISING GUIDELINE COLOR STORY 1 Grey Melange Cambridge Tourmaline Century Blue Blue Velvet

Grey Melange

Cambridge

Tourmaline

Century Blue

Blue Velvet

Black Multi

Multi

Red Multi

Green Multi

Melange Multi Melange Multi

Red Multi Green Multi Melange Multi Melange Multi • Organize sport from light to dark, grouping

Organize sport from light to dark, grouping like colors together

Hang 1 sku of each color on rail and fold multiples above on shelving keeping like colors together

Sport should be cross merchandised with sport shoes and bags such as the “Don’t Panic” Sneakers and the Domo Arigato bags.

NOVEMBER | SPORT

SPORT CAPSULE MERCHANDISING GUIDELINE

SPORT CAPSULE MERCHANDISING GUIDELINE * Place shoes facing forward NOVEMBER | SPORT A VM GUIDELINES-RE14/15 GCS|VM

* Place shoes facing forward

NOVEMBER | SPORT

RTW MERCHANDISING GUIDELINE

COLOR STORY 1

COLOR STORY 2

RTW MERCHANDISING GUIDELINE COLOR STORY 1 COLOR STORY 2 Grey Deep Blue Black Melange Black Multi
Grey Deep Blue Black Melange
Grey
Deep Blue
Black
Melange

Black Multi

1 COLOR STORY 2 Grey Deep Blue Black Melange Black Multi Pacific Blue Iridescent Black Multi

Pacific Blue

Iridescent Black Multi Black New Multi Tinted Pearl Fatigue Green
Iridescent
Black Multi
Black
New
Multi
Tinted Pearl
Fatigue
Green

DECEMBER | D2

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RTW MERCHANDISING GUIDELINE

COLOR STORY 1 Wicken White Yellow Pacific Blue Deep Blue Jacket Multi COLOR STORY 2
COLOR STORY 1
Wicken White
Yellow
Pacific Blue
Deep Blue
Jacket Multi
COLOR STORY 2

Grey

Melange

JANUARY | D3

Desert Pale Jade Black Bloom Multi Multi
Desert
Pale Jade
Black
Bloom Multi
Multi
NOVEMBER | D1 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned

NOVEMBER | D1

FLOOR STYLING LOOKS

NOVEMBER | D1 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

LEFT MANNEQUIN STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003588 Don’t Panic Sweater L/S Crewneck, Tinted Pear White -M4003684 Lyra Washed Poplin Button Down, Wicken White -M4003600 Classic Cotton Full Skirt, Black -M9000047 Dipped Ankle Boot Flat, Vachetta Black -Can be styled with M0005483 Domo Biker Packrat, Black

RIGHT MANNEQUIN

STYLING NOTES

-Button down should be buttoned to the top and tucked in -Shirt bow should be tied in the back -Denim should be cuffed

SKUS

-M4003707 Hiro Felt Coat, Teakwood Brown -M4003691 Lyra Washed Poplin Belt Strap Shirt, Wicken White -M4003661 Big Jean, Double Trouble -M9000047 Dipped Ankle Boot Flat, Vachetta White -Can be styled with M0005429 Rebel 24 Checker, Deep Blue Multi

MANNEQUIN GROUP 1

NOVEMBER | D1 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned

NOVEMBER | D1

FLOOR STYLING LOOKS

NOVEMBER | D1 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

LEFT MANNEQUIN STYLING NOTES

-Button down should be buttoned to the top and tucked in -Sweater should be half tucked with strap going across body

SKUS

-M4003717 Nora Sweater, Teakwood Brown -M4003684 Lyra Washed Poplin Button Down, Wicken White -M4003698 Sparkle Suiting Cross Body Strap Trouser, Black Multi -M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN STYLING NOTES

-Button down should be buttoned to the top and tucked in -Jacket zipped up

SKUS

-M4003651 Biker Lether Jacket, Deep Blue -M4003684 Lyra Washed Poplin Button Down, Black -M4003600 Classic Cotton Full Skirt, Black -M9000047 Dipped Ankle Boot Flat, Vachetta Black -Can be styled with M0005316 Rebel 24, Black

MANNEQUIN GROUP 2

NOVEMBER | D1 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned

NOVEMBER | D1

FLOOR STYLING LOOKS

NOVEMBER | D1 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to
NOVEMBER | D1 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

LEFT MANNEQUIN

STYLING NOTES

-Button down should be buttoned to the top and tucked in -Denim should be cuffed

SKUS

-M4003719 Marks Bomber Jacket, Normandy Blue -M4003684 Lyra Washed Poplin Button Down, Wicken White -M4003825 Annie Boyfriend Crop, Benji with Tape -M9000047 Dipped Ankle Boot Flat, Vachetta White

CENTER MANNEQUIN STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003717 Nora Sweater, Chrome Melange -M4003684 Lyra Washed Poplin Button Down, Wicken White -M4003598 Sparkle Suiting Skirt, Black Multi -M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN

STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003602 Airglow Fur Jacket, Black Multi -M4003684 Lyra Washed Poplin Button Down, Black -M4003657 Ella Skinny, Rinse -M9000047 Dipped Ankle Boot Flat, Vachetta Black

MANNEQUIN GROUP 3

DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Styled with black turtle neck;

DECEMBER | D2

FLOOR STYLING LOOKS

DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Styled with black turtle neck; be

LEFT MANNEQUIN STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from under the button-up cuff -Button down should be buttoned to the top -Denim should be cuffed

SKUS

-M4003717 Nora Sweater, Teakwood Brown -M4003684 Lyra Washed Poplin Button Down, Wicken White -M4003698 Sparkle Suiting Cross Body Strap Trouser, Black Multi -M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN STYLING NOTES

-Styled with black turtleneck -Shirt tucked in -Pants should be cuffed with strap going across body

SKUS

-M4003616 Cluster Cellophane Boxy Blouse, Iridescent Tinted Pearl -M4003600 Classic Cotton Crossbody Strap Trouser, New Fatigue Green -M9000047 Dipped Ankle Boot Flat, Vachetta White

MANNEQUIN GROUP 1

DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned

DECEMBER | D2

FLOOR STYLING LOOKS

DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to
DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

LEFT MANNEQUIN

STYLING NOTES

-Button down should be buttoned to the top

SKUS

-M4003706 MA-01 Flight Nylon Patch Bow Dress, Deep Blue -M4003684 Lyra Washed Poplin Button Down, Wicken White -M9000047 Dipped Ankle Boot Flat, Vachetta White

CENTER MANNEQUIN STYLING NOTES

-Styled with black turtleneck -Shirt tucked in with bow tied in back -Skirt strap going across body over shirt

SKUS

-M4003688 Candy Stripe Shirting Belt Strap, Pacific Blue Mulit -M4003700 Classic Cotton Cross Body Strap Skirt, Black -M9000097 Street Stomp 40mm Sandal Flat, Dipped Vachetta Black

RIGHT MANNEQUIN

STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from under the button-up cuff

SKUS

-M4003696 MA-01 Flight Nylon Parachute Shirt, Deep Blue -M4003637 Ella Skinny, Black Crease -M9000047 Dipped Ankle Boot Flat, Vachetta Black

MANNEQUIN GROUP 2

DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned

DECEMBER | D2

FLOOR STYLING LOOKS

DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

LEFT MANNEQUIN STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003717 Nora Sweater, Black -M4003684 Lyra Washed Poplin Button Down, Wicken White -M4003652 Stargazer Sparkle Pleated Skirt, Black Multi -M9000047 Dipped Ankle Boot Flat, Vachetta White -Can be styled with M0005445 Rebel 24 Quilted, Silver

RIGHT MANNEQUIN STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from under the button-up cuff

SKUS

-M4003670 Candy Stripe Shirt Dress, Pacific Blue Multi -M4003637 Ella Skinny, Black Crease -M9000047 Dipped Ankle Boot Flat, Vachetta White -Can be styled with M0005454 Sally Quilted, Silver

MANNEQUIN GROUP 3

DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN SKUS -M4003686 Jackson Sweater, Black -M4003597 Cluster

DECEMBER | D2

FLOOR STYLING LOOKS

DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN SKUS -M4003686 Jackson Sweater, Black -M4003597 Cluster Cellophane
DECEMBER | D2 FLOOR STYLING LOOKS LEFT MANNEQUIN SKUS -M4003686 Jackson Sweater, Black -M4003597 Cluster Cellophane

LEFT MANNEQUIN SKUS

-M4003686 Jackson Sweater, Black -M4003597 Cluster Cellophane Pleated Skirt, Iridescent Tinted Pearl -M9000047 Dipped Ankle Boot Flat, Vachetta Black -Can be styled with M0005457 Double Percy Stargazer, Black Multi

CENTER MANNEQUIN STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from under the dress sleeve

SKUS

-M4003630Dreamy Rhea Dress, Black Multi -M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN

STYLING NOTES

-Button down should be buttoned to the top

SKUS

-M4003653 Stargazer Sparkle Dress, Black Multi -M4003684 Lyra Washed Poplin Button Down, Black -M9000047 Dipped Ankle Boot Flat, Vachetta Black

MANNEQUIN GROUP 4

JANUARY | D3 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned

JANUARY | D3

FLOOR STYLING LOOKS

JANUARY | D3 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

LEFT MANNEQUIN STYLING NOTES

-Button down should be buttoned to the top, with collar tucked under the dress

SKUS

-M4003595 Jerrie Rose poplin Dress, Yellow Jacket Multi -M4003684 Lyra Washed Poplin Button Down, Wicken White -M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from under the jacket cuff -Leave jacket slightly unbuttoned to show button-up underneath -Button down should be buttoned to the top and tucked in

SKUS

-M4003639 Revival Denim Pullover, Vintage Blue -M400314 Candy Stripe Shirting Ruffle Top, Bacific Blue Multi -M4003641 revival Denim Utility Skirt, Vinage Blue -M9000047 Dipped Ankle Boot Flat, Vachetta White -Can be styled with M0005452 Sally Jerrie Rose, Yellow Jacket Multi

MANNEQUIN GROUP 1

FLOOR STYLING LOOKS

FLOOR STYLING LOOKS JANUARY | D3 LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

JANUARY | D3

FLOOR STYLING LOOKS JANUARY | D3 LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

LEFT MANNEQUIN STYLING NOTES

-Button down should be buttoned to the top and tucked in -Styled with turtleneck; be sure to show a small amount of the sleeve from under the jacket cuff

SKUS

-M4003612 Candy Stripe Shirting Button Down, Yellow Jacket Multi -M4003607 Classic Cotton Short, Deep Blue -M9000047 Dipped Ankle Boot Flat, Vachetta Black -Can be styled with M0005316 Rebel 24, White Birch Multi

CENTER MANNEQUIN STYLING NOTES

-Bow on dress wrapped and tied in back

SKUS

-M4003703 Lyra Washed Poplin Dress, Wicken White -M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN

STYLING NOTES

-Pant legs should be cuffed -Leave top two buttons unbuttoned (see lookbook images)

SKUS

-M4003609 Classic Cotton Boiler Suit, Deep Blue -M9000047 Dipped Ankle Boot Flat, Vachetta Black

MANNEQUIN GROUP 2

JANUARY | D3 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Bow on dress wrapped and

JANUARY | D3

FLOOR STYLING LOOKS

JANUARY | D3 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Bow on dress wrapped and tied

LEFT MANNEQUIN STYLING NOTES

-Bow on dress wrapped and tied in back

SKUS

-M4003619 Peyton French Terry Hoodie, Grey Melange -M4003703 Lyra Washed Poplin Dress, Wicken White -M9000047 Dipped Ankle Boot Flat, Vachetta Black -Can be styled with M0004365 Luna XBody, Bluestone Multi

RIGHT MANNEQUIN STYLING NOTES

-Bow on dress wrapped and tied in back

SKUS

-M4003703 Lyra Washed Poplin Dress, Wicken White -M9000047 Dipped Ankle Boot Flat, Vachetta Black -Can be styled with M0005461 Rebel 24 Ostrich, White Birch

MANNEQUIN GROUP 3

JANUARY | D3 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned

JANUARY | D3

FLOOR STYLING LOOKS

JANUARY | D3 FLOOR STYLING LOOKS LEFT MANNEQUIN STYLING NOTES -Button down should be buttoned to

LEFT MANNEQUIN STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003684 Lyra Washed Poplin Button Down, Desert Bloom -M4003662 Big Jean, Patched Up White -M9000047 Dipped Ankle Boot Flat, Vachetta White -Can be styled with M0005316 Rebel 24, White Birch Multi

RIGHT MANNEQUIN STYLING NOTES

-Styled with black turtleneck

SKUS

-M4003595 Jerrie Rose Poplin Dress, Pale Jade Multi -M9000047 Dipped Ankle Boot Flat, Vachetta Black

MANNEQUIN GROUP 4

MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43

MEN’S LOOKBOOK

MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43
MEN’S LOOKBOOK A VM GUIDELINES-RE14/15 GCS|VM 43

MEN’S RTW MERCHANDISING GUIDELINE

COLOR STORY 1 Deep Blue Ore Blue Black Indigo Multi Multi COLOR STORY 2
COLOR STORY 1
Deep Blue
Ore Blue
Black
Indigo Multi
Multi
COLOR STORY 2

Deep Ma-

Wicken

Grey

Deep

Black

roon

White

Melange

Merlot Multi

NOVEMBER | D1

Grey Deep Black roon White Melange Merlot Multi NOVEMBER | D1 A VM GUIDELINES-RE14/15 GCS|VM 44

A

VM GUIDELINES-RE14/15 GCS|VM

A VM GUIDELINES-RE14/15 GCS|VM 44

44

MEN’S RTW MERCHANDISING GUIDELINE

COLOR STORY 1 Orange Glow Dogwood Ink Blue Indigo Multi Multi Multi COLOR STORY 2
COLOR STORY 1
Orange Glow
Dogwood
Ink Blue
Indigo Multi
Multi
Multi
COLOR STORY 2

Snake

Ink Blue

Grey

Orcha Black

Green

Melange

Multi

DECEMBER | D2

Snake Ink Blue Grey Orcha Black Green Melange Multi DECEMBER | D2 A VM GUIDELINES-RE14/15 GCS|VM

A

VM GUIDELINES-RE14/15 GCS|VM

A VM GUIDELINES-RE14/15 GCS|VM 45

45

MEN’S RTW MERCHANDISING GUIDELINE

COLOR STORY 1

MEN’S RTW MERCHANDISING GUIDELINE COLOR STORY 1 Red Snapper O r a n g e Black

Red Snapper

Orange

Black Brand New Green
Black
Brand New
Green

Glow Multi

JANUARY | D3