Proposed Service Design:

REI Business Development

Digital Media Zone
Spring 2010
Vision
“We unleash enterprising
spirits globally to help
individuals bring their
ideas into reality.
We provide SIFE students
the oppor tunity to gain
hands-on real-world
experience to achieve
personal and professional
success."
SIFE
Ryerson
• Entrepreneurship
and Innovation
Community Leader
• Multi-disciplinary
suppor t components
for Ryerson’s five
faculties and
downtown core
Building Universities in the Digital Age

• Strategic direction culminated

by Ryerson’s
– Master Plan (2006)
– Shaping our Future: Academic
Plan (2008-2013)
– Ambitious research agenda

• Practical approach to
attracting Ontario’s strongest
researchers and innovators on
an international-scale
– Suppor t the design of “made-in-
Toronto” solutions
Digital Media Zone
 DMZ: Vision & Values
• Vision
– Provide Canada’s best
environment for innovation
and collaboration where
students can explore,
design and showcase ideas
using digital media.
• Values
– Entrepreneurial
– Experiential Learning
– Reputation
Gorgeous space, really—what are our focuses?

STRATEGIC FOCUSES
Invention Commercialization
How will REI Business Development contribute to our strategic focuses?

BUSINESS DEVELOPMENT
FOCUS
Attention Resources
DMZ: The Digital Innovation
Triangle

Ryerson
University

Digital Media
Development

Industry Government

Innovation Triangle adapted from Sabato’s Triangle (1996)

 DMZ: Industry Integration
– Attention: highlight
competencies and
innovation in the Zone
• Events
• Seminars
• Competitions
– Resources: add Resources
to DMZ while fur ther
developing Star tMeUp
Ryerson Program
• Technology Hardware &
Software
• Mentorship
• Funding
DMZ: Industry Benefits
• Cutting edge products and
services
• Access to top students and
graduates
• Knowledge creation
• Facilitate development of
professional competencies
• Showcase their brand
• Reputation and satisfaction
• Access to the Zone
• Promotional and adver tising
oppor tunities
DMZ: Partnership Model

Strategic
Sponsor Par tner
ship
Suppor t

Involve
ment
Aware
ness
 3
YEAR
Timeline
 Awareness
Attention Resources
• SMU Colloborative Events • Exper tise sharing Events
– Social Media Week – Gowlings
– Business Plan Writing – IBM
– Success lecture
• Blogging
– Community Led
– vBlogs
– Curated Content
 Integration
Attention Resources
• REI Advisory Program • DMZ Development Par tner
– Connections Program
– Best Practices • Terms and conditions
• Internships / Co-ops • Application process
– Paid Experiential Learning • Registration
• Research Grants
– More braniacs being paid
 Support
Attention
• Project Work from Industry
• Curriculum Dev
– Solidify Digital Media focus
while aligning with
• Guest Speaking / Lectures
– Innovation or
Commercialization focuses;
– What do we go to external
audiences with and show:
• What we’ve learned
• How we are different
Resources
• Workshops / Seminars
– Infusion Dev seminars for
Surface development
– Abby Goodrum on UX and IA
• Software Grants
– Microsoft: BizSpark;
Dreamspark
– What others?
• Hardware Grants
– Microsoft Surface
 Sponsorship
Attention Resources
• Graduate Fellowships • DMZ Sponsorship
• Outreach • Collaborative Research
– Conferences Program with Industry
– Camps • More Zones!
– Other Academic institution – Focused on digital media
innovation?
Strategic Partnerships
• Executive Sponsorship
– Big Wads of Cash with
Associated
Names/Brands
• Joint Investments
– Par tnered Development
Projects
• Joint Business
Development
– Par tnered
Commercialization
 Next Steps: REI Services
• Setup Meeting with REI Leadership Team
– To develop comprehensive service design that is
mutually beneficial for both par ties
• DMZ Program Manager role creation within REI
– Integrates all REI services into
• Key Performance Indicators (KPIs)
– Across all operational functions
– Business Development KPIs focused on Attention &
Resources objectives
 Next Steps: Biz Dev Services
• Business Development Commitments Set
– What par tners are we:
• going after; for what; and for when?
• Create Business Development Job Description
• Shared Oppor tunity Funnel
– Based off Business Development Commitments
• Par tner Application Process Locked
– Define Application Process
– Standard MOU?
– Standard Gives / Gets
– Terms and conditions
– Identify web presence
Questions and comments, please.
THANK YOU