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Food processing is a sunrise industry of the Bangladeshi economy and has been
identified as thrust area for development. Food processing sector covers a wide range
of items like fruits and vegetables; meat and poultry; milk and milk products,
alcoholic beverages, fisheries, plantation, grains, confectionery, chocolates and cocoa
products, mineral water, high protein foods etc. Based on the basic raw material
usage, food industry can broadly be classified into plant based and animal based.
Meat industry is one of the important segments of food processing industry in
general and livestock/animal based industry in particular. Bangladesh has immense
potential for production, consumption and export of meat due to sufficient resources,
available markets and huge livestock population.
The growth of meat industry is constrained by a number of socio-cultural and
economic factors at different levels of production, processing, handling and
marketing. Meat production is mainly constrained due to lack of productivity
augmenting technologies since the major quantity of meat is being produced in
unorganized slaughterhouses, where resource utilization is very limited.
These
slaughterhouses are old, unhygienic and lack basic facilities like water, light,
ventilation, drainage, waste disposal and effluent treatment which contribute to poor
meat quality and low recovery of various by-products such as hides, blood, bone
meal, internal organs and trimmings. Therefore, technology is the key to
improvement in growth and efficiency in meat processing sector. Empirical
evidences on contribution of technology to growth of meat processing industry in
Bangladesh are scarce. However, the evidences from food industry as a whole
indicate varied contribution of technology to growth of food processing industry
Our project would be produce world class meat in Bangladesh. We will produce safe
wholesome meat and meat products that are of the highest quality and standard
primarily for domestic and later on International consumers. We will ensure meeting
statutory and regulatory requirements and food safety requirements of our
consumers. Accordingly, we meet different benchmark like ISO (HACCP Inclusive),
HALAL and environment license. We will offer Halal, Fresh and Superior Quality
meat of Poultry, Cattle, Goat and Sheep.
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We would be processed halal meat to domestic supplier, will triple its domestic
growth within 5 years after its introduction. The trend will reflect the sharp rise in
demand for processed meat in Bangladesh at a time when consumers have become
increasingly concerned by reports of food adulteration. The management of project
believes it has a huge market for processed halal meat in Bangladesh
Immediate objectives:
1. Eliminate middleman from the supply chain
2. Lower costs relative to key competitors
3. Broader or more attractive product line than rivals
4. Provide superior customer service
5. Recognition as a leader in technology and/or product innovation
6. Achieve higher levels of customer satisfaction than rivals
7. Analyze the market situation and market strategies
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Requirement
43.25
Available
9.12
Deficit
34.13
2010-11
2011-12
2012-13
2013-14
12.79
23.32
36.20
30.21
Competitor Analysis
There are many competitors; these are domestic meat retailers like Bengal Meat, Mina Bazar,
Agora, and Prince Bazar and Shopno. These companies are already established in retail
market.
Threat of competitor is comparatively high, because
There are some major competitors in meat retail market like Bengal Meat, Mina
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Product strategies
Halal Meat
Bangladesh is the land of majority of Muslims. So, people always consider Halal
foods to eat. With this consideration, we will maintain all the rules and regulations to
slaughter the animals.
Product Differentiation
At the beginning we will only offer raw and primal cut beef and different kind of processed
beef products such as beef minced, beef sausage, beef meat ball, beef fillet slice, beef steak
etc. From second production year we will introduce following products:
Lamb
Mutton
Chicken
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Price/Kg
BDT 350
BDT 480
BDT 359
BDT 359
Liver/Koliga
BDT 180
Beef kima
BDT 480
Brisket/Sinah
BDT 359
Placing Strategies
Attractive Packaging:
With the present demanding situation, we will offer products with attractive
packaging. This packaging helped to build a brand image and to carry out from one
place to another place.
Distribution Networks:
We will be distributing our products in different five star hotels like- Sheraton,
Radisson and Pan Pacific Sonargaon, Westin. Also available will be in renowned
Chain Shop in our country.
Production Capacity:
Full production capacity of the farm will be 10 tons per day. we will expand our
production capacity every year.
Promotion
Promotion of the product having all communication and selling activities to persuade future
prospects to buy the product. Promotion decisions include:
Direct marketing
Quantity
10 set
Weighing device
10
Fridges
Air extractor
20
Truck
Feeder bucket
10
5 set
As required
We have to import most of the equipment. The following are some of the machineries
suppliers address for the regarded project:
The Biro Manufacturing Co.
1114 W., Main Street, Lakeside Marblehead - 43440-209, USA
Quirks Australia
102 Briens Road, Northmead, NSW 2152
Qingdao Seize the Future Automobile Sales
Shandong, China
Production Process
The first stage of the meat processing operation is the slaughtering of the cattle, skinning the
carcass, trimming and separating the different parts of the body. Then the meat is sterilized to
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avoid the bacteria that may exist in the meat. The treatment duration for sterilization will
depend on the bacteriological quality of the meat which in turn depends on the nature of the
meat where the presence of high degree of fat in the meat will affect the sterilization process.
Other factors include slaughtering conditions and sanitary conditions after the slaughtering.
Then the meat is cooked in sauce together with other ingredients and canned at the end.
An alternative processing technology that has recently expanded in some rich countries is to
use pasteurization method instead of sterilization of meat. This is because sterilization
processes compromise the retention of compounds that are heat-sensitive in the foods, and
alter the organoleptic characteristics of the raw meat. Vitamins, for example, may be
destroyed by high temperatures and/or their long duration. With the aim of remedying this
problem, a process has been developed in recent years in which prepared foods may be heat
treated at a temperature at which their organoleptic properties are less affected than in
sterilization processes. This alternative, however, is very expensive where it costs more than
double of the technology proposed in this profile.
Training Requirement
Training of key personnel is very essential and shall be conducted in collaboration with the
suppliers of the plant machineries. The training should primarily focus on the livestock
management, production technology and machinery maintenance and trouble shooting. BDT
150,000 will be allocated as training expense.
Project Organogram
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Chief
Executiv
e Officer
Marketin
g
Manager
Livestock
Purchasi
ng
Manager
Quality
Assuranc
e
Manager
Factory
Manager
Productio
n
Executiv
es
Store
Executiv
es
Financial
Manager
Administrati
ve
Manager
Accounta
nt
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Implementation schedule:
It has been estimated that the project will go into full operation within 36 months from the
date of start of construction. Its schedule shown below:
Activity
Sanction of Loan
Site Development start
Completion of Development and start of Civil construction.
Opening of L/C
Completion of Civil works
Machinery shipment
Arrival at port
arrival at Site
Start of Erecting and Installation
Completion of Installation
Commercial production
Time / month
0
1
2-4
0-2
4-16
6-12
14
15
15-16
18
36
Project Beneficiaries
Direct Beneficiaries
Consumers who are buying from us is the direct beneficiaries of this project. Consumer will
receive high quality raw beef and different kind of beef product which is good for health.
Local people who will work on this project can earn good living.
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Budget
Sl.
Particulars
No
.
1
Amount
(in
BDT)
Land
5 Acres
Shop salami
Total
Amount
(in BDT)
750,000
2,500,000
3,250,000
6,059,414
150,000
548,640
1,525,000
20,000
5,000
2,000
2,250,640
32,000
152,500
25,000
209,500
Office Equipment
3 Laptop (Model HP 14AC127TU)
2 Printers (Model Brother HL1110)
1 Scanner (Model Cannon
Lide 120)
2 Calculator
4 Landline phone
1 Photocopier
5 Stapler
1,250
3,000
120,000
400
Vehicles
Truck
Micro Bus (Toyota Hiace-2010)
Car (Toyota Allion-2011)
1,790,000
1,900,000
1,650,000
98,100
9,600
4,400
236,750
5,340,000
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Pre-Production Expenses
Pre-Production Expenses
Cow feeding cost
Employee Salary
Various bill
1,216,000
7,540,000
420,000
9,176,000
Training Cost
Employee Salary
Chief Executive Officer
Marketing Manager
Livestock Purchasing Manager
Quality Assurance Manager
Factory Manager
Financial Manager
Administrative Manager
Store Manager
Production Executives 5 person
Sales Executives 4 person
Accountant
Driver 3 person
Guard 8 person
Labor 6 person
150,000
100,000
50,000
50,000
50,000
50,000
50,000
40,000
40,000
100,000
60,000
25,000
45,000
64,000
30,000
754,000
11
12
100,000
90,000
27,616,304
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Conclusion
Bangladesh is a high population density country. But the supply for the meat is really low.
Only few farm sell processed meat but they charge high price which only affordable for high
income level people. To keep that in mind we developing a farm which main idea is to
produce high quality product and serve in an affordable price. And we are introducing direct
sale of processed meat to the consumer which will reduce the middleman in supply chain.
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Reference
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