Contact

Vladimir Bernal

1349 North Lugo Ave.

San Bernardino,CA. 92404
vagizVladimir@gmail.com
909.123.4567

Table of Contents
Business Card.
Letterhead.
Website.
Brochure.
Montage.
Logos.
Photo Design.
Flyer.
Event Ad.

Business Card
Description:

A business card for a surfboard shop.

Date:

February 28, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:
Adobe Illustrator

Objectives:

Learn how to use Adobe Illustrator pen tool and to apply the most relevant
color scheme for a company, based on their product.

Process:

I created a new document 3.5 in. x 2 in. with Adobe Illustrator: I placed
the color scheme file to pick the appropriate color scheme, I picked the
complementary color scheme and I placed two rectangles (one blue on
the lower half and the other peach yellow on the upper half). I created a
new layer for my logo, I used the pen tool to recreated a seagull silhouette
and a surfboard. I created a rectangle with round corners as a part of
the logos background with a blue stroke and added it Seagull surfboard
shop. I also used the pen tool to form some waves to represent the ocean
and complement my entire design. I used the type tool to add my personal
information, website, e-mail and physical address.

Letterhead
Description:

A set of designs (logo, letterhead and business card) for a surfboard shop.

Date:

February 28, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:
Adobe Illustrator

Objectives:

Learn how to use Adobe Illustrator pen tool and to apply the most relevant
color scheme for a company, based on their product.

Process:

I created a new document 3.5 in. x 2 in. with Adobe Illustrator: I placed
the color scheme file to pick the appropriate color scheme, I picked the
complementary color scheme and I placed two rectangles (one blue on
the lower half and the other peach yellow on the upper half). I created a
new layer for my logo, I used the pen tool to recreated a seagull silhouette
and a surfboard. I created a rectangle with round corners as a part of
the logos background with a blue stroke and added it Seagull surfboard
shop. I also used the pen tool to form some waves to represent the ocean
and complement my entire design. I used the type tool to add my personal
information, website, e-mail and physical address.

Website
Description:

A webpage for a company.

Date:

March 12, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:

Adobe Illustrator and Sublime Text (code editor).

Objectives:

Learn HTML,CSS, image sizing for web design and web page visual display
effectiveness.

Process:
This project was based on a given HTML/CSS file.I changed the
body copy background (from brown to white), with the intention to
increase clarity. I also changed the body copy color (from beige to
dark brown) and doubled the font size. All the colors applied on the
web page were picked from a previous logo design, by using Adobe
Photoshop eyedropper tool. It provided the exact hex color code,
so I the colors were exactly the same. I also picked three different
fonts (web safe fonts) to secure a professional body copy and
headings.

Brochure
Description:

A half fold brochure.

Date:

March 27, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:

Adobe Illustrator and Adobe Indesign.

Objectives:

Learn to create a double sided design implementing my Adobe Illustrator

and Indesing skills.

Process:

I used Illustrator to design the companys logo (a white Yoga silhouette

inside of a green circle with dark green outline ), I created a new Indesign
document (two pages/columns) and placed the companys logo on the
center of the first page/right column. On the first page/left column, I placed
the Yoga silhouette. I copied the companys name and pasted it next to
the logo vertically. I applied a visual connection between the left and right
column. On the second page, I applied visual repetition by using the top
and bottom rectangle with a wavy line on both pages. I created three circles
(with images inside) and placed them along the two different background
colors. to create visual direction from left to right.

Montage
Description:

A montage design with a spiritual quote.

Date:

February 14, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:
Adobe Illustrator

Objectives:

Learn to eliminate hard edges on extracted images and color balance.

Process:

I painted a letter size canvas black with the paint bucket tool. I placed Bob
Marleys image and added a layer mask.I zoomed into the image 50%,
picked a soft mechanical brush and set it to 70 px size.I set the brush
opacity/flow to 55%,before I started black painting away around the image
face and hair.After a few repetitions, the image was gradually blending with
the background, fading away all the hard edges.I pressed command+T
and tilt it (30 degrees). I used the rectangle tool to create three stripes
(red,yellow and green) on the lower right corner , I aligned them in a parallel
way with Bob's image.I typed in a quote, changed the color on three worlds
using the eyedropper tool and used grey on the rest of the text. I also typed
in Bob Marley with different font -Stackyard- but same color.

Logo
Description:

A set of logo designs for a dance studio company.

Date:

February 21, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a logo that could visually represent a dance studio.

Process:

This is the most relevant logo out of three designs, after a voting session of
ten students.I used a variety of Adobe Illustrator tools; pen,shapes,type,s
election,direct selection and eye dropper. I applied two different font sizes/
styles, white space and a complementary color scheme.

Imaging
Description:

A composition that requires photography and Adobe Photoshop skills.

Date:

February 7, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:

Adobe Photoshop and Nikon D5000 camera.

Objectives:

A composition that requires photography and Adobe Photoshop skills.

Process:

I used Adobe Photoshop to edit an outdoor photo taken at the beach. I

adjusted the photos colors by using the Image/Adjustment/Levels-Vibrance
feature and the Edit/Transform/Wrap feature to fold down the image top left
corner. Since blue was the photos dominant color, I picked the blue color
scheme for the rest of my design. I had to open colorWheel.jpg and used
the eyedropper tool to get the blue colors from the color wheel.

Flyer
Description:

A Graduate Leadership Conference flier.

Date:

January 24, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:
Adobe Indesign.

Objectives:

Create a black/white flier and apply different Indesign tools

(text,shapes,eyedropper and direct selct).

Process:

I started with four sketches and move to one final idea from the sketches.
My final idea was processed with Adobe InDesign, where I created a flow to
reader from top left corner to the lower right corner. Emphasizing three main
parts on the flyer, the world CONFERENCE, the date, time and place of
the event and the worlds Space is limited.

Event Ad
Description:

A local fundraiser for the city of Ogden,Ut.

Date:

January 31, 2016.

Course/Instructor:
Comm-130-13
Emily Kunz

Program(s)/Tools:

Microsoft Office Words.

Objectives:

To be familiar with a none design software,develop design skills with

Microsoft Words and to learn high resolution scanning settings.

Process:

The image in the desing was scaned from an art book with a 300 dpi setting.

The design was created using the dominant color of the image,
adopting a monochromatic color scheme. I applied two font styles,
"Arial Rounded MT Bold" and " Iowan Old Style Black" (serif
and sans serif). I applied three different rectangles to form the
background with different colors and the main title of the flier was
rotated vertically to separate it from the main information. The
visual hierachy was stated by using different font sizes.