Digital Marketing

Complete Course Details

Contact: +91-8698606666

E-Mail: Rohitshelwante@gmail.com/ info@schoolofdigitalmarketing.co.in

School of Digital Marketingwww.SchoolofDigitalMarketing.co.in

www.SeoTrainingInstitutesPune.co.in

Highlights:

Google
Certified
Professional
Certification (GCP) would be
covered without any extra charges
More than 1500+ Students
Trained & Placed
Training would be provided by
Industry Experts
Wi-Fi Connectivity

100% Job Assistance

60% Theory & 40% Practicals
Work on Live Projects
Notes provided in the form of
Softcopy & Hardcopy
Unlimited calls till you get placed0

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Module: Search Engine Optimization (SEO)

Module: Social Media Optimization (SMO)
Module: Search Engine Marketing (SEM)
E-Mail Marketing (E-marketing)

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Module : Search Engine Optimization (SEO)

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What are Search Engines and Basics?

How Search Engines works?
What is Website?
How to register Site?
Hosting of site?
Domain Extensions

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On Page Optimization
Meta Tag Optimization
Title tag
Description tag
Image optimization
Creating/uploading Robots file
Creating/uploading XML Sitemap
Creating/uploading HTML Sitemap
Creating/uploading Google webmaster code

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What is keyword?
What is Keyword Density?
Keywords Research & Analysis
Google Sandbox effect
HTML Basics

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Bold & Italic Tag

What is Page Rank?
404 Error Redirects
301 / 302 redirection
Competitor analysis
Pre/post-website analysis
Alexa report
Some Common SEO tools & plug-ins

9. Creating/uploading Google Analytics code

10. URL renaming and re-writing
Off Page Optimization
1. Search engines submissions
2. Directory Submission
3. Blog Creation & Posting
4. Article Submission

19. Anchor Text

20. Heading tag

Advanced SEO Course Content

1. Names of the Search Engine Spiders
2. Google Analytics Cookies
3. Email Tracking in Google Analytics
4. Conversion Tracking in Google Analytics
5. E-commerce Tracking in Google Analytics
6. What are Annotations in Google Analytics?
7. Goals & Funnels in Google Analytics
8. Custom Reporting in Google Analytics

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Social book-marking
Free Classifieds
Press Releases submission

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Admin Section in Google Analytics

What is Google Panda?
What is Google Penguin?
URL Remover
Query Deserve Freshness
Canonical Links
What are Site Links?

Module: Social Media Optimization (SMO)

What is social media?

How can social media help my business?
Social Media Training: The Big Picture
Conversations, relationships, word of mouth and
transparency
The key Social Media tools and networks
Establishing your online identity and message

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Making best use of specific Social Media platforms

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Face book
How can Facebook be used to aid my business?
Developing a useful fan-page
Facebook apps to share content

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Twitter
How does Twitter work?
Setting up a Twitter account
Re-tweets, hash tags and lists
Managing and enhancing Twitter with apps
Tweeting rich media

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The consolidated approach

Social Media Training: Blogging
Why should you blog and what should you to blog about
The main types of blog post
Research methods for writing quality, timely content
Engaging your audience with video

LinkedIn
Your profile
Building quality connections and getting recommendations
from others
How to use groups drive traffic with news & discussions
Social Media Training: Pulling all the Social Media Platforms
Together
Working efficiently, this can be done by connecting the
Social Media platforms and networks
Working consistently
Social Media Training: Monitoring your Social Media
Performance & Developing an Action Plan
View what people are saying about you. Use tools to see
your analytics and stats. Develop your strategy

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Module: Search Engine Marketing (SEM)

Campaigns Covered:
Google PPC Campaigns
LinkedIn Campaigns
Facebook Campaign
YouTube Advertising
Google PPC Campaigns Course Content
Ad-Words Account Setup
Creating Ad-Words Account
Ad-Words Dash Board
Billing in Ad-Words
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Ad-Words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Social settings (Display Only)
Ad groups and Keywords
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)

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Remarketing
Ad-Words Keyword Tool
Text Ad Format
Quality Score and Its Importance
Columns Customization
Filters
Text Ads and Guidelines
Image Ad Formats and Guidelines
Display Ad Builder Ads and Guidelines
Video Ads Format
Contextual Targeting Tool
CPC Bidding and CPM Bidding
Conversion Tracking
A/B Testing
Conversion Tracking
Adwords Editor
Google My Client Center
Google Adwords API

YouTube Video Campaigns Course Content

An introduction to YouTube
How to optimize your YouTube channel
How to gain more YouTube views & subscribers
successful
How to optimize & leverage YouTube videos
How to work with your YouTube audience
YouTube Ad Formats Supported
YouTube Analytics & Insights
Video Manager

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YouTube Video Dashboard

Video Bidding C.P.V (Cost Per View)
How it works the basics
How it works the advanced and little known features
Content what, why and when to publish it on YouTube
Building your brand on YouTube
The important of the written word to promote video
Driving visitors to your website through YouTube
Embedding and distributing video for commercial gain
YouTube and legal implications

Facebook Course Content

An introduction to Social Media and Facebook in
particular
What is Facebook and why do so many people use it?
What are the business benefits of a Facebook profile?
The ground rules; the major Dos and Donts about
creating a business profile on Facebook.

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Building your brand on Facebook

Connecting and research with Facebook
Creating new customers and keeping them
Driving visitors to your website through Facebook
Enhancing your Facebook activity
Direct communication with your Facebook friends

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How it works the basics

How it works the advanced and little known features
Etiquette on Facebook
Getting your message across on Facebook

LinkedIn Course Content

Introduction to LinkedIn
Why LinkedIn is Key and its place in the social media
and business worlds
3. Setting your LinkedIn strategy
4. Getting your Settings right for you
5. How it works the basics
6. How it works the advanced and little known features
7. Etiquette on LinkedIn
8. Getting your message across on LinkedIn
9. Building your brand on LinkedIn
10. Creating the right profile: the cornerstone of your
LinkedIn activity
11. Developing your profile to attract new prospects and
clients as well as acting as social proof for referrals
and word of mouth
12. Developing your network to increase your reach and
visibility
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Generating leads through Facebook for offline follow-up

Your company on Facebook
Your competitors on Facebook
Achieving your company/organization goals on Facebook

13. Methods and approaches to extend your network

14. Using the advanced search facilities to find new potential
prospects and target new business
15. Raising your profile and marketing yourself, your company
and services
16. Developing and raising your profile to set you apart from
the competition on LinkedIn
17. Updates: how to use them best without re-inventing the
wheel
18. Groups: participating sensibly and establishing your own
19. Recommendations, messaging, endorsements and other
on-site tools
20. LinkedIn for General business and marketing use
21. LinkedIn for Sales & Business Development
22. LinkedIn for Recruiters
23. LinkedIn as a tool for Jobseekers (Outplacement focus)

E-Mail Marketing(E-marketing)

The Top 10 things you can do with email

Permission and E-permission marketing
Defining your goals
HTML v/s text emails
E-marketing strategies
Understanding conversion and performance metrics

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Tracking landing pages

Choosing your metrics
A/B and Multivariate testing
Analyzing test results
Setting your budgets