Академический Документы
Профессиональный Документы
Культура Документы
Subject Code
:
Semester
: Fourth
Credit
: 4(Four)
UNIT -1
Conference programming, Speaker selection, Venue selection and site visits, Conference budgeting,
Audio visual requirements, Simultaneous translation, Risk analysis, Attendee evaluation
UNIT- 2:
Exhibition Management, Types of exhibitions, Trade shows vs. consumer shows, Running an exhibition.
Exhibiting at a show, Designing exhibition stands, Managing a sales team, Making the most out of
exhibiting, Event logistics
UNIT-3:
Wedding Planning, Venue selection and liaision, Client brief, Budgeting, Guest lists and invitations. Gift
list, Menus and catering, Flowers, favours and table decorations, Transport
UNIT -4
Sports Event Management, Creativity, Types of sporting hospitality, Logistics and onsite management
Choosing sporting celebrities and managing expectations, Onsite staff selection and admissions
Management
UNIT -5
Celebrity events, Concerts, Launches, Fashion shows, National festivals and high-profile charity events
Liaising with agents, Contract negotiations, Client briefings, Celebrity wish lists and expectations
Paparazzi and entourages- MCs and entertainment- Commissioning celebrities
Reference Books
1. Special Events: Twenty-First Century Global Event Management, Joe Goldblat, Wiley
2. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and
Expositions, 2nd Edition, C. A. Preston- Wiley
3. The Event Marketing Handbook: Beyond Logistics & Planning Paperback August 11,
2012, Allison Saget,
4.Special Events: Creating and Sustaining a New World for Celebration, 7th Edition, Joe
Goldblatt, Wiley
5. Professional Event Coordination, 2nd Edition, Julia Rutherford Silvers
UNIT -1
Conference programming, Speaker selection, Venue selection and site visits, Conference budgeting,
Audio visual requirements, Simultaneous translation, Risk analysis, Attendee evaluation
INTRODUCTION
What is an Event?
An event can be described as a public assembly for the purpose of celebration, education,
marketing or reunion. Events can be classified on the basis of their size, type and context.
An event can be:
Social / lifecycle events: Events like Birthday party, Hen/Stag party, Graduation day,
etc.
Entertainment events: Events like music concerts, fairs, festivals, fashion shows, award
functions, celebrity nights, beauty pageants, flash mob, jewelry shows, stage shows etc.
Political events: Events like political procession, demonstration, rally, political functions etc.
Corporate events: Events like MICE (meetings, incentives, conferences, exhibitions), product
Objectives of Event:
Successful event planning is the key to successful alumni groups. Keep in mind the overall objectives
of both the SF State and your alumni group in all program planning. For many, alumni events
represent the only contact they have with other SF State alumni or the University. Advanced planning
and execution are important to the success of each event.
Establish a committee and sub-committees Event committees are necessary to properly plan
and execute events.
event. This will spread the workload, and develop future leaders for your alumni group.
Encourage involvement from alumni group members The more involvement you seek from
regular members, the stronger your alumni group becomes.
Involve the Alumni Association Advanced notice given to the Alumni Association of your
upcoming event will increase your visibility and communication to alumni members.
Event Balancing Are your events spaced equally throughout the year? Are they appealing to
your constituents? Do you have diversity and a blend of social, cultural, athletic, and friendraising events? Do you plan your events in conjunction with the Alumni Associations events?
Consider doing a brief, informal survey among your constituents to determine their specific
needs and interests.
objectives.
(e.g., why are you organizing this event and what do you hope to
achieve?)
2. Organize a Team:
Any event takes a concerted team effort to handle all of the details.
Consider identifying one key Event Manager or Event Chair as well as
individual Chairpersons for subcommittees, such as:
venue management;
speakers;
entertainment;
publicity;
sponsors;
volunteer management
3. Set a Date:
The date might already be pre-set for a reoccurring event, but if this is
a new event, be sure to consider the following before firming up your
date:
(identifying,
management)
Activities/entertainment
confirming,
logistics
&
o If so, are there catering services available that meet the dietary
preferences of your community or can you bring in your own food
and beverages?
How much will the location cost? Remember to include costs for space
rental,
equipment,
catering
and
miscellaneous
costs
such
as
the
skill,
knowledge,
and
networking
competence
to
maximize
3. Incentives
Finally, incentive trips are an essential element of business in many
circles, and treating delegates to a good time can be crucial in making
headway in a number of industries. Do not leave such golden opportunities
to chance. Look for an events management team that is capable of project
managing every part of a trip with incentives.
This might involve managing weekends to Sydney or fully paid trips across
the Pacific to Europe or North America. Regardless of whatever incentives
you may have planned, a good team will be able to meet your needs and
give your delegates an experience they will never forget.