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Po r t folio

Heidi Hosler

c o nt a c t
H eidi H osler
hosler.heidi@gmail.com
928.925.2579
525 S. Center Street
Rexburg, ID, 83460

table of
con t e n t s
Event Add
Montage
Logo 1
Web Page Design/ CSS
Letterhead
Business Card
Photo Composition
Logos 2
Flier
Brochure

Event Ad
Description:

An ad for a music store that is hosting a charity event for the local comunity. The design is a monochromatic blue with a centered layout.
Programs used:

Scaning and imaging programs, Microsoft Word.
Date:

January 30, 2016
Course # & Section:

COMM103, 02
Instructor name:

Ben Pingel
Objective:

Design an ed that could be used in different settings.

Fulfil the clients needs as to information.

Use programs the client wanted for ease of editing.
Process:

I first started with a very different alignment, using slanted angles and
contrasting colors. But I decided to simplify the design and focus on the brand
and company. The colors changed to a monochrome blue to create unity. I used a
filter on the scanned image to mute the strong pattern and bring the focus back to
the message and company.

M o nt a g e
Description:

This design is meant to pull the viewer in by the use of a strong photo and bold typography with a simple yet powerful message. The use of subdued
colors brings to attention the soberness of the message, as well. The asymmetry
of the layout brings a good, almost diagonal flow.
Programs used:

Adobe Photoshop
Date:

February 14, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

Use masking to blend multiple images.

Use images and text to convey a message.

Create unity through design principles.
Process: I first found a message that I wanted to better illustrate with a photo
design montage. I then found powerful photographs that could be used to facilitate
that message. I used Adobe Photoshop to create the montage by first sizing the
image and adding masks and filters. The filter I used was a textured filter which
brought the reality of the design into the world without it having to be 3 dimensional. I used level edits to make the colors and brightness as I desired. I them
used masking and the brush tool to blend the two photos together. I customized
the text by adding an overlay.

L o go 1
Description:

A simple but chic design for the logo of an organic restaurant. I created an
eye catching logo using shapes and contrast.

Programs used:

Adebe Illustrator
Date:

April 1, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

Create a logo to the companys needs and liking.

Use a simplistic value to match the tone of the company.

Find a balence of sharp and soft to draw the eye.
Process:

To form a logo, I first started to play around with shapes and colors. Using
a company idea for inspiration, I formed a simplistic panda form. I edited the fonts
to the sizing and qualities that seemes to fit. I used guides to help align the work
to be symetrical.

webpa g e / c s s
Description:

I used the things I have learned about the design process to create this
logo for a company looking to attract a specific customer. I created many ideas
that I narrowed down, then used my skills in the Adobe programs to bring text
and logo together in an asymmetrical design. I wanted a design that lead the
eye inward so I had the logos fade face into the company name. I used modern
looking typography that was simple and elegant. My colors were cooler and not too
flashy as this company wanted to attract a more serious type of clientele.
Programs used:

Notepad ++, Chrome.
Date:

March 13, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

Use HTML coding to create a validated webpage.

Use CSS elements to style the page.

Create a viable site for displaying information.
Process:

I used a basic HTML document and alters and added my own tags and
text. I then linked in a basic CSS document and started playing around with the
different things I could manipulate. I used Photoshop to gather hex colors to use
in my codes. I researched extra design changes to implement into my CSS. I
used zip functions and folder organization. I consulted with professionals and peers
alike to gather opinions and corrections.

Letterhead
Description:

Stationery design for a daycare business using personally created material.
Programs used:

Adobe Illustrator, Adobe InDesign
Date:

February 28, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

Create a viable stationery for a Daycare facility.

Use design elements to organize information.

Make designes eyecatching.
Process: I first conducted research online to gather ideas for the logo and design.
Then I used Adobe Illustrator and InDesign to create the designs above bu using
shape, color, and alignment. For the business cards, I used grouping and shaping
methods to create the logo and other shapes. For the letterhead I used the same
logo designs and information to create the head and the water mark using transparency.

business ca r d
Description:

Stationery design for a daycare business using personally created material.
Programs used:

Adobe Illustrator, Adobe InDesign
Date:

February 28, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

Create a viable stationery for a Daycare facility.

Use design elements to organize information.

Make designes eyecatching.
Process:

I first conducted research online to gather ideas for the logo and design.
Then I used Adobe Illustrator and InDesign to create the designs above bu using
shape, color, and alignment. For the business cards, I used grouping and shaping
methods to create the logo and other shapes. For the letterhead I used the same
logo designs and information to create the head and the water mark using transparency.

Photo Composition
Description:

This photo composition exhibits good photograph skills and use of photo
editing abilities.
Programs used:

Adobe Photoshop
Date:

February 10, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

Take quality photographs.

Test out different photo types to use in a design.

Use color as a facilitator of a message.
Process:

Canon digital camera was used to take photographs. I used Adobe Photoshop for editing the photo and adding the design. I used skills in sharpening,
layering, using levels, and color composition and edits to maximize photo quality
and aesthetic. I used FOCUS principles of organization and grouping (Gestalt) to
form a unified design. Other principles that I used where alignment, contrast, and
rhythm.

l o gos 2
Description:

This logo was designed for a company who services media design for other
businesses.

Programs used:

Adobe Illustrator
Date:

February 21, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

Create a logo to the companys requests.

Design an eye catching logo.

Use variants to show uses.
Process:

I first sketched out different concepts to pursue and then narrowed them
down to three. I then conducted field research by asking a mix of people which
design they were most drawn to. After using those responses to narrow the designs farther, i conducted critiques and make edits accordingly. Using various tools
within the Adobe program i created a streamline design that is widely attractive.

flire
Description:

A flier for a conference about leadership, targeting graduates.

Programs used:

Adobe InDesign
Date:

January 23, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

Use text and images provided to create a flier.

Use design principles to balance the desing.

Use shape and value contrast to draw the eye.
Process:

I used shading int he shapes to give depth and contrast. I kept the shapes
sharp to have a consitant design. The orientation of text served to be interesting
but still reaable. Information was focused on to target a certain audience.

br o chure
Description:

A brochure for a Latin and Ballroom dance academy.

Programs used:

Adobe Illustrator, Photoshop, and InDesign.
Date:

March 27, 2016
Course # & Section:

COMM130, 02
Instructor name:

Ben Pingel
Objective:

To market to high end clients, retirees and couples looking for a fun
pastime and those looking for a quality education.

Create a design to feature client information.

Create a fun design to catch the eye.
Process:

I used high quality images for example and backgrounds.

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