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SWOT analysis:

Strengths:

We offer multiple category of product line and wide range of variety.


We have enough source to supply
We offer at friendly environment
Children corner are available with multiple amusement items.
Home delivery
Skilled and committed employee
Every kinds of consumer items in a floor

Weakness:

Many alternatives are exists


comparatively high cost
Opportunities:
Unavailability of super shop.
New generation habituated to purchase anything from super shop rather from usual

bazaar.
Change in life style
Increase number of outlets in potential areas
Good profit professionals

Opportunities:

Unavailability of super shop.


New generation habituated to purchase anything from super shop rather from usual

bazaar.
Change in life style
Increase number of outlets in potential areas
Good profit professionals

Threats:

Political Instability
Financial instability
Transportation problem
Power shortage that increase our cost

Established local market

PRODUCT AND SERVICES


Sources:

Suppliers
Own firms
Farmers

Types of product or services:


GROCERRIES

Meat and Dairy products


Bakery goods
Fresh produce
Dry goods and staples
Beverages
Deli Foods
Frozen Foods
Canned and Packaged Goods
Condiments and Spices
Household Supplies

NON GROCERRIES
1. Family apparel
2. Healthy and beauty aids
3. Toys
4. Jewellery
5. Home furnishing
6. Sporting goods
7. Pet supplies
8. House ware
Customer service:

1.
2.
3.
4.
5.
6.
7.

Arranging products in a discipline way


Offering huge number of trolley
Giving tag which involved price, date of purchasing
Opening more than four of collection booth to minimize queue line
Opening complaining box
Automated direction system
Providing after sales services in special cases

Reward System:
The Reward system in the Oviyas is purely based on the academic functioning of the firm and
each individuals performance. Incentives and Yearly bonus is provided for all the employees
during the Diwali season and end of the academic year.
The below are the qualities and activates based on which the sales person is evaluated

Maintenance
Cleanness
Hospitality
Accuracy
Product knowledge
Speed of services

Sales and Distribution:


The product that is to be sold is stored in their own retail which is located in different
divisional areas. Most of the imported and finished product is stored in their warehouse.
Easily breakable fragile articles like Toys and glass products are also stored safely in the
warehouse. For the purchase of the transportation of the goods, a TATA ACE worth Rs. 3
Lacs is used.

Branding
Today branding has become so important that there is hardly anything that has no
brand identity. Brand building is done by building trusted relationship with the customers
with the assurance of quality and standard. The quality is maintained by providing fresh,
hygiene, BSTI & other global standardized products for consumers.