Euromonitor - Home Goods and IoT

HOME GOODS AND THE INTERNET OF THINGS:
THE REAL VALUE OF THE SMART HOME INDUSTRY

PAVEL MARCEUX TECHNOLOGY, COMMUNICATIONS MEDIA SPECIALIST
LOO WEE TECK HEAD OF CONSUMER ELECTRONICS
04/11/15 WEBINAR
SMART WORLD
SMARTPHONE
SMART HOME
SMART CAR
OPPORTUNITIES
SMART WORLD
The Internet of Things (IoT) is driving a smart world
Source: Image from IEEE

Euromonitor International
SMART WORLD
An increasingly connected home environment in 2015
2,000m
Homes
3,000m
Internet users
SMART WORLD
Connected devices in 2020: Opening up new smart markets
166m
1,644m
Desktops and laptops
Smartphones
186m
225m 305m
Tablets
Source: Euromonitor International
Wearables
Smart TVs
SMART WORLD
SMARTPHONE
SMART HOME
SMART CAR
OPPORTUNITIES
SMARTPHONE
The smartphone is the catalyst and spearhead of smart segments
Smart apps for home and car
Remote control over appliances
Internet device, especially in emerging markets
Offers a blueprint for future smart devices
SMARTPHONE
The smartphone substitution effect enables stronger connectivity links

Sales of Mobile Phones: 2010-2015
1,400
Retail volume (m)
1,200
1,000
800
600
400
200
0
2010
2011
2012
Smartphones
2013
Feature Phones
2014
2015
SMARTPHONE
There are already more mobile subscriptions than people
Internet Users
3.6 billion in 2020
Population
7.7 billion in 2020
Mobile
Subscriptions
8.6 billion in 2020
(50% will be Internet-enabled)
10
SMARTPHONE
Consumers from emerging markets more receptive to m-commerce

Top Countries for Mobile Purchases: 2014
China
India
Turkey
Indonesia
Colombia
Spain
USA
Japan
France
0
10
20
30
40
% of respondents
Source: Euromonitor International Hyperconnectivity Survey 2014

Note: Percentage of global respondents who indicated they use their mobile phones to make purchases
50
60
SMARTPHONE
The smart app marketplace is already highly competitive
11
SMART WORLD
SMARTPHONE
SMART HOME
SMART CAR
OPPORTUNITIES
13
SMART HOME
Global household possession of appliances by 2020
79%
Refrigerators
40%
Air-conditioners
47%
Vacuum Cleaners
69%
Washing Machines
45%
Microwave Ovens

14
SMART HOME
Smart products in the connected home

Willing to pay
10%
more for connected functionality
LED Lamps in 2015
US$5.7b
94% growth in 2019
Robotic vacuum cleaners in 2015
US$1.8b
50% growth in 2019
15
SMART HOME
However, challenges have hindered the market for years

The technology is not yet matching the expectations
Consumers are showing signs of smart home fatigue
There is a lack of a single leading product line or format
It is for developed markets or wealthy emerging market consumers
Digitalising your home opens it up to potential cyber-security risks
SMART WORLD
SMARTPHONE
SMART HOME
SMART CAR
OPPORTUNITIES
17
SMART CAR
Connected car as a differentiator
100m
light vehicle sales in 2019
Growth of low-cost models (mini and

small cars) stagnating
Car ownership declining for citydwellers
Manufacturers introduce higher end
models that are well equipped.
Connectivity to increase the perceived
value

18
SMART CAR
Interest in smart(er) car, not just connected

Connected Car Survey: 2015
Extremely interested
Very interested
Somewhat interested
Respondents who are interested

Identifies traffic
situation and provides
alternatives
GPS assistance
Not at all interested

System diagnosis
Respondents not at all interested

Do not see a need
44%
Do not plan on buying a car
40%
Concerned about privacy
24%
Concerned being distracted
24%
Concerned it will be expensive
18%
Source: Euromonitor International Analyst survey 2015

Point-of-interest (POI)
Mobile hotspots
Web-browsing
19
SMART CAR
Autonomous cars - the ultimate smart car
EUR2.8b
for HERE maps
Develop precise and accurate maps and

services and self-driving cars
1.2m
miles driven (September 2015)

after six years of testing
Source: Nokia and Google Inc
20
SMART CAR
Nissans initiative for the share natives

A better way to connect
with friends and share
experiences
A giant mobile battery
Canvas for individual expression

Voice control and motion sensors
Source: Nissan Motor Co.

21
SMART CAR
Automotive market slow to adopt disruptive digital trends
Long development cycle
Partnerships with tech firms can be complex
Legal obstacles
Cars focus on performance, not entertainment
Resistance to change
SMART WORLD
SMARTPHONE
SMART HOME
SMART CAR
OPPORTUNITIES
23
OPPORTUNITIES
The smart home is forward thinking but yet, offers immediate returns
Energy
Lighting
Appliances
Thermal management
Health
Health data
Exercise
Medication
Automation
Car startup
Gardening
Doors and windows
Maintenance
Diagnostics
Repair and servicing
Security
Intruder alarm
Pets monitoring
Child/elderly monitoring
Infotainment
Local shopping and delivery
Multi-screen display
24
OPPORTUNITIES
But major challenges lie ahead to achieve mainstream use

Mobile subscriptions that
are broadband-enabled
Lack of a leading smart home brand to

drive interoperability
38%
globally in 2015
Difficult to communicate the value

proposition
Less than
Cars are not ideal for smart cycle
50%
Global broadband access is weak
Home with broadband

PCs in 2015

25
OPPORTUNITIES
The smart home has its rewards for companies who dare to venture
Connected Devices
US$699b
Major Appliances (2019)
US$258b
OTC (Health)
US$129b
Vitamins and Dietary Suppl

Fresh Milk
LED Lamps
US$105b
US$86b
US$11b
US$3,466
Household expenditure on water, electricity,

fuel, and others services in developed markets
Source: Euromonitor International / United States Department of Agriculture
US$1,500
Food wastage per household in
the USA
26
OPPORTUNITIES
Is the world ready to be smart?
.most definitely
THANK YOU FOR LISTENING

Pavel Marceux - Technology, Communications Media Specialist
pavel.marceux@euromonitor.com
Loo Wee Teck - Head of Consumer Electronics
weeteck.loo@euromonitor.com.sg
CONNECT WITH US!

http://blog.euromonitor.com/
@Euromonitor
www.facebook.com/euromonitorinternational
Euromonitor International Market Research Group

Euromonitor - Home Goods and IoT

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Euromonitor - Home Goods and IoT

Загружено:

Авторское право:

Доступные форматы

HOME GOODS AND THE INTERNET OF THINGS:

THE REAL VALUE OF THE SMART HOME INDUSTRY

The Internet of Things (IoT) is driving a smart world

Source: Image from IEEE

An increasingly connected home environment in 2015

Connected devices in 2020: Opening up new smart markets

Desktops and laptops

The smartphone is the catalyst and spearhead of smart segments

Smart apps for home and car

Remote control over appliances

Internet device, especially in emerging markets

Offers a blueprint for future smart devices

The smartphone substitution effect enables stronger connectivity links

Retail volume (m)

There are already more mobile subscriptions than people

Consumers from emerging markets more receptive to m-commerce

Source: Euromonitor International Hyperconnectivity Survey 2014

The smart app marketplace is already highly competitive

Global household possession of appliances by 2020

Source: Euromonitor International

Smart products in the connected home

Robotic vacuum cleaners in 2015

However, challenges have hindered the market for years

Consumers are showing signs of smart home fatigue

There is a lack of a single leading product line or format

It is for developed markets or wealthy emerging market consumers

Digitalising your home opens it up to potential cyber-security risks

Connected car as a differentiator

light vehicle sales in 2019

Growth of low-cost models (mini and

Source: Euromonitor International

Interest in smart(er) car, not just connected

Respondents who are interested

Not at all interested

Respondents not at all interested

Do not plan on buying a car

Concerned about privacy

Concerned being distracted

Concerned it will be expensive

Source: Euromonitor International Analyst survey 2015

Autonomous cars - the ultimate smart car

Develop precise and accurate maps and

miles driven (September 2015)

Nissans initiative for the share natives

Canvas for individual expression

Source: Nissan Motor Co.

Automotive market slow to adopt disruptive digital trends

Long development cycle

Partnerships with tech firms can be complex

Cars focus on performance, not entertainment

But major challenges lie ahead to achieve mainstream use

Lack of a leading smart home brand to

Difficult to communicate the value

Cars are not ideal for smart cycle

Global broadband access is weak

Home with broadband

Source: Euromonitor International

Major Appliances (2019)

Vitamins and Dietary Suppl

Household expenditure on water, electricity,

Is the world ready to be smart?

THANK YOU FOR LISTENING

CONNECT WITH US!