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Submitted by

Register No: 620414631053
in partial fulfillment for the award of the degree





JULY- 2015


NAMAKKAL 637 020

JULY 2015

This is to certify that the project entitled


Is the Bonafide record of project work done by


Reg No:620414631053
Of MBA during the year 2014-2016
Project Guide

Head of the Department

Submitted for the Project Viva-Voce examination held on

Internal Examiner

External Examiner

I affirm that the project work titled, AN ORGANISATIONAL STUDY ABOUT
fulfillment for the award of MBA is the original work carried out by me. It has not formed the
par t of any other project work submitted for award o f any degree or diploma, either in this or
any other University


Reg -No: 620414631053

I certify that the declaration made above by the candidate is true

Signature of the Guide


First and foremost I thank the Almighty without whose courtesy and blessings, this work
will be in vain.
I would also like to express my heart full thanks to my family members who sacrifice
their presence to my better future.
I am thankful toDr. MANOHARAN.. The director of our college for
permitting and encouraging me for successfully completing the project work.
I am deeply indebted to Dr.N. VELMATHI.Head of the Department ,
Department of Management Studies, BRAHAMA SCHOOL OF BUSINESS ,
VALAIYAPATTYfor having given me the opportunity to make involvement myself entirely in
the project work and to obtain exposure.
I have immense pleasure in expressing my gratitude and heartfelt thanks to the entire
good Personalities of Coimbatore district, who had been giving suggestion me throughout the
project work.
I am also thankful to my guide Mr.M.ALAVUTEEN.for her
Continuing encouragement in bringing out my project work successful.
I extend my special thanks to all staff members of the department of management studies
for providing me creative ideas and knowledge during the project period.
Last but not least I express my great full gratitude to my friends who assist me in
completing this project work successful.



S No





Automobile industry, the business of producing and selling self-powered vehicles, including
passenger cars, trucks, farm equipment, and other commercial vehicles. By allowing consumers
to commute long distances for work, shopping, and entertainment, the auto industry has
encouraged the development of an extensive road system, made possible the growth of suburbs
and shopping centers around major cities, and played a key role in the growth of ancillary
industries, such as the oil and travel businesses. The auto industry has become one of the largest
purchasers of many key industrial products, such as steel. The large number of people the
industry employs has made it a key determinant of economic growth.
Automobile, self-propelled vehicle used for travel on land. The term is commonly applied to a
four-wheeled vehicle designed to carry two to six passengers and a limited amount of cargo, as
contrasted with a truck, which is designed primarily for the transportation of goods and is
constructed with larger and heavier parts, or a bus (or omnibus or coach), which is a large public
conveyance designed to carry a large number of passengers and sometimes additionally small
amounts of cargo. For operation and technical features of automobiles, differential; fuel
injection; ignition; internal-combustion engine; lubrication; muffler; odometer; shock absorber;
speedometer; steering system; suspension; tachometer; tire; transmission..
The history of the automobile actually began about 4,000 years ago when the first wheel was
used for transportation in India. In the early 15th century the Portuguese arrived inching and the
interaction of the two cultures led to a variety of new technologies, including the creation of a
wheel that turned under its own power. By the 1600s small steam-powered engine models had
been developed, but it was another century before a full-sized engine-powered vehicle was

In 1769 French Army officer Captain Nicolas-Joseph Cygnet built what has been called the first
automobile. Carnots three-wheeled, steam-powered vehicle carried four persons. Designed to
move artillery pieces, it had a top speed of a little more than 3.2km/h (2 mph) and had to stop
every 20 minutes to build up a fresh head of steam. As early as 1801 successful but very heavy
steam automobiles were introduced in England. Laws barred them from public roads and forced
their owners to run themliketrains on private tracks. In 1802 a steam-powered coach designed by
British engineer Richard Trevithick journeyed more than 160 km (100 mi) from Cornwall to
Automobiles In The 20thCentury
For many years after the introduction of automobiles, three kinds of power sources wherein
common use: steam engines, gasoline engines, and electric motors. In 1900 more than2,300
automobiles were registered in New York City; Boston, Massachusetts; and Chicago, Illinois. Of
these, 1,170 were steam cars, 800 were electric cars, and only 400were gasoline cars. Gasolinepowered engines eventually became the nearly universal choice for automobiles because they
allowed longer trips and faster speeds than engines powered by steam or electricity. But
development of gasoline cars in the early 1900s was hindered in the United States by legal
battles over a patent obtained by New York lawyer George B. Selden. Selden saw gasoline
engine at the Philadelphia Centennial Exposition in 1876. He then designed similar one and
obtained a broad patent that for many years was interpreted to apply to all gasoline engines for
Although Selden did not manufacture engines or automobiles, he collected royalties from those
who did. Advances in automobile technology in the 1980s included better engine control and the
use of innovative types of fuel. In 1981 BayerischeMotorenWerke AG (BMW) introduced an onboard computer to monitor engine performance. A solar-powered vehicle, SunRaycer, traveled
3,000 km (1,864 mi) in Australia in six days.

History of the automobile

The history of the automobile begins as early as 1769, with the creation of automobiles capable
of human transport. In 1807, Franois Isaac de Rivas designed the first car powered by an
internal combustion engine running on fuel gas (hydrogen and oxygen), which -- although not in

itself successful -- led to the introduction of the ubiquitous modern gasoline- or petrol-fueled
internal combustion engine in 1885.
The year 1886 is regarded the year of birth of the modern automobile - with the Benz PatentMotorwagen, by German inventor Karl Benz.
Cars that are powered by electric power briefly appeared at the turn of the 20th century but
largely disappeared from use until the turn of the 21st century. The early history of the
automobile can be divided into a number of eras, based on the prevalent means of propulsion.
Later periods were defined by trends in exterior styling, size, and utility preferences.

Eras of invention
Early automobiles
Steam-powered wheeled vehicles
Main article: History of steam road vehicles
17th century - 18th century
Ferdinand VeriTest, a member of a Jesuit mission in China, built the first steam-powered vehicle
around 1672 as a toy for the Chinese Emperor. It was of small enough scale that it could not

carry a driver but it was, quite possibly the first working steam-powered vehicle ('auto-mobile').

Cugnot's steam wagon, the second (1771) version

A replica of Richard Trevithick's 1801 road locomotive 'Puffing Devil'

Steam-powered self-propelled vehicles large enough to transport people and cargo were first
devised in the late 18th century. Nicolas-Joseph Cygnet demonstrated his faddier vapor
("steam dray"), an experimental steam-driven artillery tractor, in 1770 and 1771. As Cygnets
design proved to be impractical, his invention was not developed in his native France. The centre
of innovation shifted to Great Britain. By 1784, William Murdoch had built a working model of
a steam carriage in Redroot, and in 1801 Richard Trevithick was running a full-sized vehicle on

the roads in Camborne. Such vehicles were in vogue for a time, and over the next decades such
innovations as hand brakes, multi-speed transmissions, and better steering developed. Some were
commercially successful in providing mass transit, until a backlash against these large speedy
vehicles resulted in the passage of the Locomotive Act (1865), which required self-propelled
vehicles on public roads in the United Kingdom to be preceded by a man on foot waving a red
flag and blowing a horn. This effectively killed road auto development in the UK for most of the
rest of the 19th century; inventors and engineers shifted their efforts to improvements in railway
locomotives. (The law was not repealed until 1896, although the need for the red flag was
removed in 1878.)
The first automobile patent in the United States was granted to Oliver Evans in 1789.
19th century
Among other efforts, in 1815, a professor at Prague Polytechnic, Josef Booze, built an oil-fired
steam car. Walter Hancock, builder and operator of London steam buses, in 1838 built a four-seat
steam phaeton..
What some people define as the first "real" automobile was produced by French AmdeBolle
in 1873, who built self-propelled steam road vehicles to transport groups of passengers.
The American George B. Selden filed for a patent on May 8, 1879. His application included not
only the engine but its use in a 4-wheeled car. Selden filed a series of amendments to his
application which stretched out the legal process, resulting in a delay of 16 years before the US
549160 was granted on November 5, 1895.
The first carriage-sized automobile suitable for use on existing wagon roads in the United States
was a steam powered vehicle invented in 1871, by Dr. J.W. Car hart, a minister of the Methodist
Episcopal Church, in Racine, Wisconsin. [9] It induced the State of Wisconsin in 1875, to offer a
$10,000 award to the first to produce a practical substitute for the use of horses and other
animals. They stipulated that the vehicle would have to maintain an average speed of more than
five miles per hour over a 200 mile course. The offer led to the first city to city automobile race
in the United States, starting on July 16, 1878, in Green Bay, Wisconsin, and ending in Madison,
via Appleton, Oshkosh, Waupun, Watertown, Fort Atkinson, and Janesville. While seven vehicles

were registered, only two started to compete: the entries from Green Bay and Oshkosh. The
vehicle from Green Bay was faster, but broke down before completing the race. The Oshkosh
finished the 201 mile course in 33 hours and 27 minutes, and posted an average speed of six
miles per hour. In 1879, the legislature awarded half the prize.
Steam-powered automobiles continued development all the way into the early 20th century, but
the dissemination of petrol engines as the motive power of choice in the late 19th century marked
the end of steam automobiles except as curiosities. Whether they will ever be reborn in later
technological eras remains to be seen. The 1950s saw interest in steam-turbine cars powered by
small nuclear reactors (this was also true of aircraft), but the dangers inherent in nuclear fission
technology soon killed these ideas. The need for global changes in energy sources and
consumption to bring about sustainability and energy independence has led 21st century
engineers to think once more about possibilities for steam use, if powered by modern energy
sources controlled with computerized controls, such as advanced electric batteries, fuel cells,
photovoltaic, biofuels, or others.
Electric automobiles

German FlockenElektrowagen of 1888, regarded as the first electric car of the world [13]
See also: History of the electric vehicle
In 1828, nyosJedlik, a Hungarian who invented an early type of electric motor, created a tiny
model car powered by his new motor. In 1834, VermontblacksmithThomas Davenport, the

inventor of the first American DC electrical motor, installed his motor in a small model car,
which he operated on a short circular electrified track. In 1835, Professor SibrandusStratingh of
Groningen, the Netherlands and his assistant Christopher Becker created a small-scale electrical
car, powered by non-rechargeable primary cells.[16] In 1838, Scotsman Robert Davidson built an
electric locomotive that attained a speed of 4 miles per hour (6 km/h). In England, a patent was
granted in 1840 for the use of rail tracks as conductors of electric current, and similar American
patents were issued to Lilley and Colton in 1847. Between 1832 and 1839 (the exact year is
uncertain) Robert Anderson of Scotland invented the first crude electric carriage, powered by
non-rechargeable primary cells.
The FlockenElektrowagen of 1888 by German inventor Andreas Flocking is regarded as the first
real electric car of the world.[13]
Electric cars enjoyed popularity between the late 19th century and early 20th century, when
electricity was among the preferred methods for automobile propulsion, providing a level of
comfort and ease of operation that could not be achieved by the gasoline cars of the time.
Advances in internal combustion technology, especially the electric starter, soon rendered this
advantage moot; the greater range of gasoline cars, quicker refueling times, and growing
petroleum infrastructure, along with the mass production of gasoline vehicles by companies such
as the Ford Motor Company, which reduced prices of gasoline cars to less than half that of
equivalent electric cars, led to a decline in the use of electric propulsion, effectively removing it
from important markets such as the United States by the 1930s. However, in recent years,
increased concerns over the environmental impact of gasoline cars, higher gasoline prices,
improvements in battery technology, and the prospect of peak oil, have brought about renewed
interest in electric cars, which are perceived to be more environmentally friendly and cheaper to
maintain and run, despite high initial costs, after a failed reappearance in the late-1990s.

Internal combustion engines

1885-built Benz Patent-Motorwagen, the first car to go into production with an internal
combustion engine

The second Marcus car of 1888 at the Technical Museum in Vienna

Early attempts at making and using internal combustion engines were hampered by the lack of
suitable fuels, particularly liquids, therefore the earliest engines used gas mixtures.
Early experimenters used gases. In 1806, Swiss engineer Franois Isaac de Rivas built an engine
powered by internal combustion of a hydrogen and oxygen mixture. In 1826, Englishman

Samuel Brown who tested his hydrogen-fuelled internal combustion engine by using it to propel
a vehicle up Shooter's Hill in south-east London. Belgian-born Etienne Lenoir's Hippo mobile
with a hydrogen-gas-fuelled one-cylinder internal combustion engine made a test drive from
Paris to Joinville-le-Pont in 1860, covering some nine kilometers in about three hours. [17] A later
version was propelled by coal gas. A Delamare-Deboutteville vehicle was patented and trialed in
About 1870, in Vienna, Austria (then the Austro-Hungarian Empire), inventor Siegfried Marcus
put a liquid-fuelled internal combustion engine on a simple handcart which made him the first
man to propel a vehicle by means of gasoline. Today, this car is known as "the first Marcus car".
In 1883, Marcus secured a German patent for a low-voltage ignition system of the magneto type;
this was his only automotive patent. This design was used for all further engines, and the fourseat "second Marcus car" of 1888/89. This ignition, in conjunction with the "rotating-brush
carburetor", made the second car's design very innovative.
In all the turmoil, many early pioneers are nearly forgotten. In 1891, John William Lambert built
a three-wheeler in Ohio City, Ohio, which was destroyed in a fire the same year, while Henry
Nadia constructed a four-wheeler in Allentown, Pennsylvania. It is likely they were not the only
Veteran era
Main article: Antique car

The Selden Road-Engine

The President automobile

The first production of automobiles was by Karl Benz in 1888 in Germany and, under license
from Benz, in France by Emile Roger. There were numerous others, including tricycle builders
Rudolf Egg, Edward Butler, and Leon Belle. Billie, using a 650 cc (40 cu in) engine of his own
design, enabled his driver, Jam in, to average 45 kilometers per hour (28.0 mph) in the 1897
Paris-Trouville rally. By 1900, mass production of automobiles had begun in France and the
United States.
The first motor car in Central Europe was produced by Czech company NesselsdorferWagenbau
(later renamed to Tetra) in 1897, the President automobile. The first company formed exclusively
to build automobiles was PanhardetLevassor in France, which also introduced the first fourcylinder engine. Formed in 1889, Panhard was quickly followed by Peugeot two years later. By
the start of the 20th century, the automobile industry was beginning to take off in Western
Europe, especially in France, where 30,204 were produced in 1903, representing 48.8% of world
automobile production that year.

In the United States, brothers Charles and Frank Duryea founded the Duryea Motor Wagon
Company in 1893, becoming the first American automobile manufacturing company. However, it
was Ransom E. Olds and his Olds Motor Vehicle Company (later known as Oldsmobile) who
would dominate this era of automobile production. Its production line was running in 1902. The
Thomas B. Jeffery Company developed the world's second mass-produced automobile, and
1,500 Ramblers were built and sold in its first year, representing one-sixth of all existing
motorcars in the U.S. at the time. Within a year, Cadillac (formed from the Henry Ford
Company), Winton, and Ford were also producing cars in the thousands.
Innovation was not limited to the vehicles themselves, either. Increasing numbers of cars
propelled the growth of the petroleum industry, as well as the development of technology to
produce gasoline (replacing kerosene and coal oil) and of improvements in heat-tolerant mineral
oil lubricants (replacing vegetable and animal oils).
There were social effects, also. Music would be made about cars, such as "In My Merry
Oldsmobile" (a tradition that continues) while, in 1896, William Jennings Bryan would be the
first presidential candidate to campaign in a car (a donated Mueller), in Decatur, Illinois.[29] Three
years later, Jacob German would start a tradition for New York City cabdrivers when he sped
down Lexington Avenue, at the "reckless" speed of 12 mph (19 km/h). Also in 1899, Akron,
Ohio, adopted the first self-propelled paddy wagon.

In My Merry Oldsmobile songbook featuring an Oldsmobile Curved Dash automobile (produced

1901-1907) and period driving clothing
On 5 November 1895, George B. Selden was granted a United States patent for a two-stroke
automobile engine (U.S. Patent 549,160). This patent did more to hinder than encourage
development of autos in the U.S. Selden licensed his patent to most major American automakers,
collecting a fee on every car they produced. The Studebaker brothers, having become the world's
leading manufacturers of horse-drawn vehicles, made a transition to electric automobiles in
1902, and gasoline engines in 1904, but also continued to build horse-drawn vehicles until
1919.In 1908, the first South American automobile was built in Peru, the Grieve.[32] Motor cars
were also exported very early to British colonies and the first motor car was exported to India in
The 1908 New York to Paris Race was the first circumnavigation of the world by automobile.
German, French, Italian and American teams began in New York City February 12, 1908 with
three of the competitors ultimately reaching Paris. The US built Thomas Flyer with George
Schuster (driver) won the race covering 22,000 miles in 169 days. While other automakers
provided motorists with tire repair kits, Rambler was first in 1909 to equip its cars with a spare
tire that was mounted on a fifth wheel.[33]

Brass or Edwardian era

Model-T Ford car parked outside Geelong Library at its launch in Australia in 1915
Main article: Brass Era car
See also: Antique car
Named for the widespread use of brass in the United States, the Brass (or Edwardian) Era lasted
from roughly 1905 through to the beginning of World War I in 1914.
Within the 15 years that make up this era, the various experimental designs and alternate power
systems would be marginalized. Although the modern touring car had been invented earlier, it
was not until Pan hardet Levassor'sSystemPan hard was widely licensed and adopted that
recognizable and standardized automobiles were created. This system specified front-engine,
rear-wheel drive internal combustion engine cars with a sliding gear transmission. Traditional
coach-style vehicles were rapidly abandoned, and buckboard runabouts lost favor with the
introduction of tongues and other less-expensive touring bodies.

A Stanley Steamer racecar in 1903. In 1906, a similar Stanley Rocket set the world land speed
record at 205.5km/h at Daytona Beach Road Course.
By 1906, steam car development had advanced, and they were among the fastest road vehicles in
that period.
Throughout this era, development of automotive technology was rapid, due in part to hundreds of
small manufacturers competing to gain the world's attention. Key developments included the
electric ignition system (by dynamotor on the Arnold in 1898, though Robert Bosch, 1903, tends
to get the credit), independent suspension (actually conceived by Belle in 1873), and four-wheel
brakes (by the Arrow-Johnston Company of Scotland in 1909). Leaf springs were widely used
for suspension, though many other systems were still in use, with angle steel taking over from
armored wood as the frame material of choice. Transmissions and throttle controls were widely
adopted, allowing a variety of cruising speeds, though vehicles generally still had discrete speed
settings, rather than the infinitely variable system familiar in cars of later eras. Safety glass also
made its debut, patented by John Wood in England in 1905. (It would not become standard
equipment until 1926, on a Rickenbacker.)
Some examples of cars of the period included:

19081927 Ford Model T the most widely produced and available 4-seater car of the
era. It used a planetary transmission, and had a pedal-based control system. Ford T was
proclaimed as the most influential car of the 20th century in the international Car of the
Century awards.

1909 Morgan Runabout - a very popular cycle car, cycle cars were sold in far greater
quantities than 4-seater cars in this period

1910 Mercer Race about regarded as one of the first sports cars, the Race about
expressed the exuberance of the driving public, as did the similarly conceived American
Under slung and Hispano-SuizaAlphonso.

19101920 Bugatti Type 13 a notable racing and touring model with advanced
engineering and design. Similar models were the Types 15, 17, 22, and 23.

Akchaya auto Eng.s Indian subsidiary formerly known as Akchaya was established in
1979 in Coimbatore, India. In the initial years from 1981 to 1992, company activity was
mainly concentrated on supplying blow room machines. In 1992 cards were added to the
production program and in 2002 draw frames. It was in 2009 that a transition began with
supply of Akchaya auto Eng. series of machines to the Indian market under the brand
name of Akchaya auto eng. These cutting-edge machines ensured that products and

services were of the global level.

TodayAkchaya auto eng is not only the place where machines of international quality
are produced, but also project planning, sales and nation-wide service are independently
taken care. Akchaya auto eng (AAE) plant admeasuring 36000 sq. m. is upgraded with
extensive investments in building, machines and processes in order to align itself with









highly sophisticated machines like high speed laser cutting machines from Trump, CNC
press brake Weinbrenner , CNC roll bending machine, machining center from
HuellerHille (MAG), turning center from Magdeburg and Montforts, turn-mill centers
from DMG and Mazak and new powder coating plant from GEMA, the plant capacity

has stepped up resulting into improved productivity. This helped us to follow the best
manufacturing processes and operations, as practiced in Germany.

Excellence in all respects
Our mission to realize this vision is:
To provide automobile of international quality at competitive price
To improve skills of valued employees by imparting training and inculcating
in them a sense of participation
To achieve maximum indigenization and promote Pakistan`s automobile
vending industry.

To make valuable contribution to social development of Pakistan through development of industry in general and
To achieve maximum indigenization and promote Pakistan`s automobile vending industry

To make valuable contribution to social development of Pakistan through development of industry in general and

automobile industry in particular


Develop managerial skills and leadership qualities to function effectively as a leader of

the management team.

Develop communication skills.

Develop professionalism including ethical behavior, etiquettes and demonstrate
To study the company profile of ACKSHAYA AUTO ENG
To study the working of marketing & services department.
Market Analysis of retail products.
To study the problems of ACKSHAYA AUTO ENG.


The most flexible automatic bale pluckier for uniform opening and feeding to other
Technical Details:

Power consumption: 12.6 kW

Production: Up to 1600 kg/ hr
Length of machine: Min - 23.13 m; Max - 50.27 m
Key Features:
Up to three bale groups at a time
Feeding in up to three lines
Up to 180 bales
Raw Material:
Cotton, viscose, rayon, man-made fibers and their blends

Key Benefits:
Reduction in lab our cost
Gentle and uniform opening
Small tuft size
Uncompromising safety

Manufactured by: Trtzschler GmbH & Co. KG, Germany; Truetzschler India Private Limited,
Securoprop - SP FPU

The most cost effective and space saving solution for the safety of blow room.
Technical Details:

Power consumption: 9 kW

Production: Up to 2200 kg/ hr

Key Features:

Metal detection

Spark detection

Multi function heavy part separator

Raw Material:


Key Benefits:

Ensures safety of blow room machines

Less power consumption

Space saving

Manufactured by: Trtzschler GmbH & Co. KG, Germany


High production card designed to deliver superior performance with a comprehensive carding
concept available in two variants TC 5-1 and TC 5-3.
Technical Details:

Power consumption: 14.63 kW

Production: Up to 120 kg/ hr

Key Features:

Precision knife setting system PMS

Multi web clean

Direct feed

Touch screen

Raw Material:

Cotton and man-made fibers

Key Benefits:

Long carding area resulting in superior sliver quality

Less maintenance

Flexible adaptation to any material

Increase in production

Manufactured by: Truetzschler India Private Limited, India

Card -TC 11
High production card designed to deliver superior performance with a comprehensive carding
concept open end.
Technical Details:

Approx. 40% more production at same compact space

Setting Optimizer T-Con - For maximum utilization of the TC 11 potential

Sliver former WEBSPEED - Completely maintenance-free

Aluminum flat bars without screw connection - Quick flat exchange, without tools

3-roll WEBFEED Unit - For gentle pre-opening

Key Features:

Computer control with touch screen -Simple operation and targeted maintenance

Special toothed belts for flat guiding - Flat replacement without tools

Direct feed

Touch screen

Raw Material:

Cotton and man-made fibers

Key Benefits:

Highest quality due to longest carding section on the market

Lowest operating costs

Lowest waste quantities

Premium clothings from TCC, made of high-grade steel for licker-in, main cylinder and
doffer - Extended service life ensures longer maintenance intervals

Manufactured by: Trtzschler GmbH & Co. KG, Germany

Draw frame TD 7

Technical Details:

4-over-3 drafting system geometry

Pneumatically loaded top rolls

Pneumatic web threading

Key Features:

Pressure bar in main draft area

Perfect continuous suction with low, energy saving

Key Benefits:

Less maintenance

Digitally controlled

Manufactured by: Trtzschler GmbH & Co. KG, Germany

Draw frame TD -8

Draw frame TD -8

Technical Details:

CV1m draw frame sliver 0.4%

Yarn count variations < 1%

Raw Material:

Cotton and man-made fibers

Key Features:

Digital motors replace energy and maintenance intensive gears

Self optimization for perfect break draft

Separately driven SERVO CREEL

Key Benefits:

Bearings that are lubricated for life are maintenance-free

Selling, pricing, providing advipromoting the product are the may
The Sales Function.
Sales territories or market segments .services and activities of competitknowledge of the
corporate, provable to use this knowledge in order
Regional SalesManagerSales Manager

e to customers in the area of logistics and marten doing elements of Marketing porting, or
reporting on business, trends witarket Intelligence, or the collection of informatory. In its most
advanced form, Tea sales force suction and distribution plans of its principal custody develop
jointly with these customers a price/se
Marketing Manager Key Accounts Executive Act. Key Accounts Executive Sales &Service
Manager Sales coordinaials handling, and in assigned sale son on the tariffs, ill have a
detailedmers, and will be vice package.
The Pricing Function:
The setting and structuring of customers fares is one of the most important functions of the tea
Marketing unit. It will normally be the direct responsibility of the head of the Marketing unit,
who will be assisted by a Rates, or Tariff Administration, Manager and associated staff.
However, decisions about the pricing of very major traffics will often be taken at the highest
levels of management in the organization.

The Advertising and Promotion Function Advertising:

It is any paid form of non personal presentation and promotion of Ideas, goods or services by an
identified sponsor. Advertisement can be in the form of TV Adz's, Newspaper &Magazines,
Banner & Hoardings, Print Media, and Or Internet. Advertisement of Todays mainly uses TV
Ads to promote their sales. Company has been regularly endorsing celebrity for its brand
(Balasubramaniyam, RaimaSenEtc). Some of the Newspaper in which AD's of Company appear
are asunder:
The Economic Times, The Times OF India, The Indian Express.

Sales Promotion:
Sales Promotion is also one of the elements of promotion mix. It is done to promote the sales of
the product.Comapny uses different Schemes for the Super Distributors, Distributors, Retailers &

Wholesalers. Target Selling is the criteria for the Super Distributor if they achieve that target
specified they are awarded with commission (Not Disclosed). For Wholesalers &Distributors
different Scheme likes Scratch Card, Lucky Draw, and Discount on Bulk Purchase. Different
Gifts, Commissionetc are used to promote sales.


Distribution is an important function of any organization. Making the product available at right
place and at right time with less cost is the key objective of production distribution Channels

The below mentioned is the List Of Companies Super Distributors Throughout India in different

Marketing Strategy
Plans are needed to clarify what kinds of strategic objectives an organization would like to
achieve and how this is to be done. Such plans must consider the amount of resources available.
One critical resource is capital. ACKSHAYA AUTO ENG Group keeps a great deal of cash on
hand to be able to jump on opportunities that come about. Small startup firms, on the other
hand, may have limited cash on hand.
This means that they may have to fore got what would have been a good investment because
they do not have the cash to invest and cannot find a way to raise the capital. Other resources that
affect what a firm may be able to achieve include Trademarks/brand names: It would be very
difficult to compete factors such as: Patents The organization will identify the objectives it
wishes to achieve. This could involve profitability directly, but often profitability is a long term
goal that may require some intermediate steps. The firm may seek to increase market share,
achieve distribution in more outlets, have sales grow by a certain percentage, or have consumers
evaluate the product more favorably. Some organizations have objectives that are not focused on
monetary profite.g., promoting literacy or preventing breast cancer.
An analysis is made, taking into consideration issues such as organizational resources,
competitors, the competitors strengths, different types of customers, changes in the market, or
the impact of new technology. Based on this analysis, a plan is made based on tradeoffs
between the advantages and disadvantages of different options available. This strategy is then
carried out.
Target Achievement Methods To maintain a friendly atmosphere which merges the diversities of
our local area and which encourages mutual respect, tolerance, co-operation, and an appreciation
of positive human values. To promote diligence and provide the maximum opportunity for the
talents of all employees to be identified and developed through a range of working experiences.3
To foster an appreciation of our unique environment and traditions and also to engender in our
employees a confidence and a sense of responsibility in dealing with the wider community and in

preparing for life and work in society at large. To maintain good communication within the
departments, with workers.


Responsible for directing the communication and interface of networking products, which
includes market requirements, customer feedback, understanding product needs and customer
needs. This individual will be responsible for managing the launch requirements connecting the
different teams into the same message that create a clear communication with customers using
the right

Channels business performance and to lead all relevant groups on actions and initiatives
to achieve results.


Analyze market opportunities and participate in the development of product line



Develop details product proposals for applicable line of business.


Provide product presentations to customers, sales and marketing organizations within the

Provide deep competitive and regional market analysis to determine best set of actions to
achieve the goals of the enterprise business.


Full engagement with Marketing

Provide guidance to regions, supporting the quarterly guidance process, which
incorporates revenue, margin and product mix implications of enterprise.


Maintain and communicate competitive price models for the product portfolio, including
engagements with external industry analyst.


Support price and cost analysis of networking products

Customer Beneficial & Satisfaction identification Methods

In an Company, from procuring an order to delivering the final product, a series of activities
takes place. There are different depts. To which these activities are assigned e.g. Raw material for
production is purchased by one dept. And supplied to other dept.Where the production initiates.
Thus every dept. plays an important role of a customer and supplier as well. The importance of a

customer is well known from the maxim, Customer is the king. Earlier, organizational
administrators concentrated only on the satisfaction of external customers i.e. the target market.
But now it is being realized that if the internal customer is satisfied the quality as well as the
quantity is also appreciable. Higher the customer satisfaction index, higher will be the quality of
the production. This results in the satisfaction of external customers and ultimately brings profits
& prosperity to the organization.
It can benefit the Company in following ways:
-1) there will be less employee turnover.
2) Optimum utilization of available resources will take place.
3) High job satisfaction and feeling of belongingness in employees.
4) Qualitative product.
5) Least conflicts in the departments.
6) Good reputation in the market and many more benefits can be accrued.

Thus, every dept. should ensure that the customer dept. is satisfied with the product and services
provided by it as it will result into an overall improvement of the organization. To serve a final
customer first of all a company has to satisfy his employees. If employees are satisfied then they
will ultimately satisfy the final customer. Three types of marketing arises. These are a follows:(1) Internal marketing:
It is defined as when company communicates its policies to the employees. In this understands
their employees & provides good working condition, compensation and incentives soaps to
satisfy their employees. Company satisfies their employees because they are the person in touch
with the final users.
(2) External marketing:

When company communicates with its final end user regarding the product complaints&
suggestions so as to satisfy them.
(3) Interactive marketing:
In this employees communicate company product to its final end users.
Identification of customer Expectation Customer delivered value is the difference between the
total customer value and total consumer cost. Consumer value is the bundle of benefits
customers expect from a given product or service. Total consumer cost it the bundle of costs
consumer expect to incur in evaluating, obtaining and using the product. That two customers can
report being highly satisfied for different reasons.one maybe easily satisfied most of the time
and other might be hard to please but was pleased on this occasion.
Companies should also note that managers and salespeople can manipulate their ratings on
customer satisfaction. They can be especially nice just before the survey. They can also try to
exclude unhappy customers from the survey. Another danger is that if customers will know that
the company will go out of its way to please customers, some customers may express high
dissatisfaction (even if satisfied) in order to receive more concession.
The value chain is a tool for identifying ways to create more customer value. every firm is a
collection of activities that are performed to design, produce, market, deliver and support its
product. The value chain identifies nine strategically relevant activities that create value and cost
in a specific business. These nine value-creating activities consist of five primary activities and
four support activities.
Market Segmentation
Segmentation is the cornerstone of marketingalmost all marketing efforts in some way relateto
decisions on who to serve or how to implement positioning through the different parts of the
marketing mix. For example, ones distribution strategy should consider where ones target
market is most likely to buy the product, and a promotional strategy should consider the targets
media habits and which kinds of messages will be most persuasive.

Although it is often tempting, when observing large markets, to try to be "all things to all
people," this is a dangerous strategy because the firm may lose its distinctive appeal to its chosen
segments. In terms of the "big picture," members of a segment should generally be as similar as
possible to each other on a relevant dimension (e.g., preference for quality vs.low price) and as
different as possible from members of other segments. That is, members should respond in
similar ways to various treatments (such as discounts or high service) so that common campaigns
can be aimed at segment members, but in order to justify a different treatment of other segments,
their members should have their own unique response behavior.

Finance department
This is the major department of the company. Finance department is located with the factory. It
prepares different kinds of financial reports and gives information to management for decisionmaking purposes.
Finance department prepares the Income statements, Balance sheet, Trail balance, Cash flows,
Production report for the whole month, stock taking report yield comparison report etc. these all
reports are helpful for the management to make production plan, financing decisions and other
important matters. The head of the department in finance manager. He is a chartered accountant.
Function of finance department
Following are the main functions of finance department
1. To prepare monthly and half-yearly reports
2. To keep the record of inventory and stock
3. To maintain a liquid position
4. To maintain adequate cash to run the operations of business
5. To reconcile the bank statements
6. To make payments to the suppliers
7. To maintain debt and credit balances of the customers

8. To deal with the sales tax and income tax departments

9. Preparations of vouchers
10. Prepare profit and loss accounts & income statements
11. Keep record for the payment of salaries
Components of finance department
o Finance department consists of the following sections:
o Payable, Contractors, Misc.
o Bank negotiation & reconciliation
o Right share
o Store costing
o Sales account costing
o Excise
o Audit
Payables, contractors, misc.
In this section usually payables are paid to the suppliers of all goods including stationary,
maintenance goods, cement etc. payable is made according to the contract and according to the
instructions of the CEO. Bill of the supplier, inspection & receipt note, store purchase. Journal
voucher is received after inspection by store dept to this section and then bill is paid according to
the due date.
Bank negotiation & reconciliation
This department starts working when documents reach back to Faisalabad office. Documents are
recorded in document receipt register and in bank register.
Payments are received by two methods:
L/C = Sight, CDA, 120 days, 90 days
Contract = Bill of exchange
If payment is required as according to L/C or contract without factoring then bank charges the
service charges and make payments on the due date. If post shipment payment is required then
bank works as a factor and makes payments after deduction of mark-up.
A report is given to the G.M finance, on daily basis about the customer and payment date. He
makes decision either to grant discount to him or not.

Right share
Right share are issued when there is a need of long-term financing. The directors in the Board of
directors meetings issue right shares. These are announced in the newspapers, stock exchange
and letters are issued to authorized banks for collection of money. Foreign investors are called
Non-Resident and special letters are issued to non-resident shares holders to inform about right
share issuance. State Bank of Pakistan approves the issuance of right shares to the non- residents.
Dividend is decided in the board of directors meeting and percentage is decided on each share.
Crescent Textile Mills posts dividends warrants to share holders at their home addresses. In reply,
shareholders apply for dividends. Checks are issued to the shareholders after checking their
records in register.
Store costing
Inspection receipt note, the store costing section receives bill of the related. There are checked
against purchased order and Performa invoice in terms of quantity, specification, price etc. After
this, a bank payment voucher is prepared and sent to payable section, which issue the checks to
the related party and posted in the ledger.
For import when advice from bank is received the work of store costing starts. It is recorded in
L/C ledger with all expenses and the arrival of Bill of Lading. It is also recorded in ledger and
payment is made to the exporter through bank.
Excise section deals with the outgoing products for issuance of Gate pass. The working of excise
section starts after sale; when a loading program is received from export sale & local sale
processing. According to that program, gate pass are prepared and issued to the god own keeper.
After issuing Gate pass, its details are recorded in the register and then sale invoices are prepared
in which actual value and sales tax value is mentioned.
The internal audit section performs three types of audit:
3.Physical verification

Pre audit deals with the local purchase, TA/DA, utility bills, while post audit deals with L/C,
cotton purchase, dry port, civil works etc.
The working of audit section starts from the receptions of voucher/checks, L/C; ledger after this
pre/post audit is started. At the completion of audit it is installed and stamped and returned to
finance and account department.
Store purchase Journal voucher
It is a voucher, which is used to record the store purchases.
Bank payment voucher
It is the voucher, which is used to record the payments, which are made through the bank.
Bank voucher
The bank uses thin voucher to record the amount from the credit advice, which is issued.
Journal voucher
It is issued to record the entry in the books of account.
Sales journal voucher
It is used to record the sales & sales tax.
Cash payment voucher
It is used to pay the amount in cash
Head office cash receipt
This receipt is used to record the proceeds of sales
Bank receipt
When cash or check is deposited for credit to Crescent Textile Mills account, the bank issue a
credit advice and that is attached with the voucher.

Human Resource Manager
Sr. Human Resource Officer
Human Resource Officer

Management Trainee
HR department in ACKSHAYA AUTO ENGis involved in different types of human resource
development and human resource development activities. Here are the activities of HR


Training and Development


Performance Appraisals

Employee welfare

Rewards and Punishments

Retiring and Termination Benefits

1- Recruitment:
HR Department in ACKSHAYA AUTO ENG regarding recruitment is almost online up to
the middle level management and has the following procedure;
Approved strength in each department
Invitation of vacant or new position applications
Scrutinizing of applications.
Test including intelligence and aptitude tests
Interviews in panel form
2- Training and Development:
The training and development process in ACKSHAYA AUTO ENG is very strong and has
following setup
A Indoor Training
Trainee supervisors
Trainee Operators
Trainee Engineers
Management Trainees

Trainee Officers
Trainee business analysis
B Out Door Training
Training in institutions
Meetings and reviews
3- Compensation
ACKSHAYA AUTO ENG has setup for workers as
Market rate

4- Rewards and Punishment:

ACKSHAYA AUTO ENG gives in terms of rewards
Cash Prizes
In ACKSHAYA AUTO ENG for the control purpose there are also punishments
Disciplinary Actions
Show cause notices
Charge sheets
5- Performance Appraisals:

Promotions in ACKSHAYA AUTO ENG have very fair methodology. Personality and job
related traits are evaluated at regular basis. Best performance results in good rewards in
6- Employee welfare:
There are many employee benefits policies being followed in MATHURA COTSPIN PVT LTD.
Some of them are as follows;
Health insurance
Social Security
5% of Profit
Canteen and Mess
Leave Encashment
7- Retiring and Termination:
Gratuity and provident fund is being maintained for the retiring personals in MATHURA
HR department in ACKSHAYA AUTO ENG is almost computerized and includes
HRMS ( Human Resource Management System)
GMS (Gate Management System)
JMS ( Job Management System) (Yet to be Introduced)
JOB Bank (Yet to be Introduced)
Objectives of HR Department:
To help the organization to reach its goals.
To increase employees job satisfaction and motivation.
To employ the skills and abilities of the workforce efficiently.
To develop and maintain a quality of working.
To communicate and implement HR policies.