Вы находитесь на странице: 1из 12

Making the Most of your Message

Making the Most of your Message Vincent Stone, Daisy Wang, Lizzeth Almendarez, Diana Pinzon

Vincent Stone, Daisy Wang, Lizzeth Almendarez, Diana Pinzon

Outline

I. Make Your Message Memorable

1. Hook the audience’s attention

2. Structure in an an engaging way

3. Take steps to improve recall

II.

Consider the Medium

1. Compare presentations to other options

Intent

2. Use another medium with your presentation

III.

Quiz

AIM Audience
AIM
Audience

Message

Hook the Audience’s Attention

Start in a compelling way

Include a grabber

Create favorable impression

Shine on key points

Flag a sound bite

Craft relevant story

Create a memorable moment

End with emphasis

Shine on key points ○ Flag a sound bite ○ Craft relevant story ○ Create a
○ Craft relevant story ○ Create a memorable moment ● End with emphasis Make Your Message

Make Your Message Memorable - Vincent

Hook the Audience’s Attention

Analyze what gets attention

Relate to the audience

Connect with the audience emotionally

Add element of surprise

Incorporate the audience

Engage with senses

Create suspense

R

E

S

- Relevant

- Emotional - Surprise

I

- Include

S

- Sense

T

- Tension

- Emotional - Surprise I - Include S - Sense T - Tension Make Your Message

Make Your Message Memorable - Vincent

Structure in an Engaging Way How do you hold the audience’s attention? Direct Approach Indirect
Structure in an Engaging Way
How do you hold the audience’s attention?
Direct Approach
Indirect Approach
What to do
Mention conclusions at the beginning,
restate it at the end
Mention conclusion at the end
Why do it
● Makes content easy to follow
Prevents disagreement
● Focuses on audience’s interests
Makes presenter seem less partial
● Saves time
Appeals to analytical decision
makers
When to use it
Whenever possible
People disagree with you
Decision makers insist
Message is controversial
Make Your Message Memorable - Diana

Structure in an Engaging Way

Create information chunks

ITJO&JYSB&TAMN

AT&T SONY IBM
AT&T
SONY
IBM

Our memory holds data for about 30 seconds

Select a structural pattern

Organize presentation by topic, importance, time, location, etc.

Explain the flow of the presentation

search for a theme

Explain sections in a preview

Let people know when a new section begins

J&J

sections in a preview ○ Let people know when a new section begins J&J Make Your

Make Your Message Memorable - Diana

Take Steps to Improve Recall

Share the meaning before details

Structure

Explain

Title

Show them; don’t just tell them

PSE - Picture Superiority Effect

details ○ Structure ○ Explain ○ Title ● Show them; don’t just tell them ○ PSE
● Show them; don’t just tell them ○ PSE - Picture Superiority Effect Make Your Message

Make Your Message Memorable - Daisy

Take Steps to Improve Recall

Reinforce what needs to be remembered

Repeat what’s important

Include examples

Create mnemonics

Give people breaks from new information

Breaks

Questions and comments

Pause

breaks from new information ○ Breaks ○ Questions and comments ○ Pause Make Your Message Memorable

Make Your Message Memorable - Daisy

Compare presentations to other options

Other options for presentations

Arrange private conversations

Set up meeting

Using technology

Writing

Arrange private conversations ○ Set up meeting ○ Using technology ○ Writing Consider the Medium -

Consider the Medium - Lizzeth

Use another medium with your presentation

Mediums to consider

Distributing materials

detailed handouts

slideshow handouts

Including some interaction

Layering communication efforts

slideshow handouts ○ Including some interaction ○ Layering communication efforts Consider the Medium - Lizzeth

Consider the Medium - Lizzeth

Quiz

1.

2.

3.

4.

,

,

and

are ways to emphasize on key points.

Before deciding to give a presentation, you should consider the kind of

to use by analyzing what best caters to the

How do you reinforce important information? List 3 examples.

When using the

presenter mentions the conclusion at the

beginning and restates it at the end. On the other hand, when using the the presenter only mentions the conclusion at the end.

5.

What are three acronyms used in the chapter? What do they stand for?

,
,

Answers

1. Q: Flagging a sound bite, anecdotes, and creating a STAR moment are ways to emphasize key points.

2. Q:Before deciding to give a presentation, you should consider the kind of medium to use by analyzing what best caters to the audience.

3. Q: How do you reinforce important information? List 3 examples. A: Repeat what’s important, include examples, create a mnemonic, visuals.

4. Q: When using the direct approach, presenter mentions the conclusion at the beginning and restates it at the end. On the other hand, when using the indirect approach the presenter only mentions the conclusion at the end.

5. What are three acronyms used in the chapter? What do they stand for? A: AIM - Audience, Intent, Message RESIST - Relevant, Emotional, Surprising, Inclusive, Sensory, Tension-inducing STAR - Something they’ll always remember PSE - Picture Superiority Effect