Making the Most of your

Message
Vincent Stone, Daisy Wang, Lizzeth Almendarez, Diana Pinzon

Outline
I.

II.

III.

Make Your Message Memorable

1.

Hook the audiences attention

2.

Structure in an an engaging way

3.

Take steps to improve recall

Intent

AIM

Consider the Medium

1.

Compare presentations to other options

2.

Use another medium with your presentation

Quiz

Audience

Message

Hook the Audiences Attention

Start in a compelling way

Include a grabber

Create favorable impression

Shine on key points

Flag a sound bite

Craft relevant story

Create a memorable moment

End with emphasis

Make Your Message Memorable - Vincent

Hook the Audiences Attention

Analyze what gets attention

Relate to the audience

Connect with the audience emotionally

Add element of surprise

Incorporate the audience

Engage with senses

Create suspense

R
E
S
I
S
T

Relevant
Emotional
Surprise
Include
Sense
Tension

Make Your Message Memorable - Vincent

Structure in an Engaging Way

How do you hold the audiences attention?

What to do

Why do it

When to use it

Direct Approach

Indirect Approach

Mention conclusions at the beginning,

restate it at the end

Mention conclusion at the end

Makes content easy to follow

Focuses on audiences interests
Saves time

Whenever possible

Prevents disagreement
Makes presenter seem less partial
Appeals to analytical decision
makers

People disagree with you

Decision makers insist
Message is controversial

Make Your Message Memorable - Diana

Structure in an Engaging Way

Our memory holds data for about 30 seconds

AT&T

SONY

IBM

Select a structural pattern

ITJO&JYSB&TAMN

Create information chunks

Organize presentation by topic, importance, time, location, etc.

Explain the flow of the presentation

search for a theme

Explain sections in a preview

Let people know when a new section begins

Make Your Message Memorable - Diana

J&J

Take Steps to Improve Recall

Share the meaning before details

Structure

Explain

Title

Show them; dont just tell them

PSE - Picture Superiority Effect

Make Your Message Memorable - Daisy

Take Steps to Improve Recall

Reinforce what needs to be remembered

Repeat whats important

Include examples

Create mnemonics

Give people breaks from new information

Breaks

Questions and comments

Pause

Make Your Message Memorable - Daisy

Compare presentations to other options

Other options for presentations

Arrange private conversations

Set up meeting

Using technology

Writing

Consider the Medium - Lizzeth

Use another medium with your presentation

Mediums to consider

Distributing materials

detailed handouts

slideshow handouts

Including some interaction

Layering communication efforts

Consider the Medium - Lizzeth

Quiz
1.

__________, __________, and __________ are ways to emphasize on key points.

2.

Before deciding to give a presentation, you should consider the kind of

_______ to use by analyzing what best caters to the ________.

3.

How do you reinforce important information? List 3 examples.

4.

When using the __________ __________, presenter mentions the conclusion at the
beginning and restates it at the end. On the other hand, when using the
__________ ____________ the presenter only mentions the conclusion at the end.

5.

What are three acronyms used in the chapter? What do they stand for?

Answers
1.
2.
3.
4.

5.

Q: Flagging a sound bite, anecdotes, and creating a STAR moment are ways to emphasize key
points.
Q:Before deciding to give a presentation, you should consider the kind of medium to use by analyzing
what best caters to the audience.
Q: How do you reinforce important information? List 3 examples.
A: Repeat whats important, include examples, create a mnemonic, visuals.
Q: When using the direct approach, presenter mentions the conclusion at the beginning and restates
it at the end. On the other hand, when using the indirect approach the presenter only mentions the
conclusion at the end.
What are three acronyms used in the chapter? What do they stand for?
A: AIM - Audience, Intent, Message
RESIST - Relevant, Emotional, Surprising, Inclusive, Sensory, Tension-inducing
STAR - Something theyll always remember
PSE - Picture Superiority Effect