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Roll No -M08058
1
QUESTION NUMBER :- 1
SWOT
ANALYSIS
2
SWOT Analysis of IACM Smart Learn Ltd.
ABOUT IACM:
• Setting quality objectives for the business, our delivery and our people
system
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project and identifying the internal and external factors that are favorable and
SWOT analysis groups key pieces of information into two main categories:
organization.
SWOT analysis may be used in any decision-making situation when a desired end-
state (objective) has been defined. and many competitor analyses, marketers build
managers will examine each competitor's cost structure, sources of profits, resources
1. STRENGTHS:
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IACM has attained ISO 9001:2000 Quality Management System
2.WEAKNESS:-
3.OPPORTUNITIES:-
4.THREATS:-
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Entry of potent new competitors.
QUESTION NUMBER: 2
PORTER’S
FIVE FORCES
ANALYSIS
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PORTER’S FIVE FORCES MODEL STUDY
Porter's five forces is a framework for the industry analysis and business strategy
five forces. The strategic business manager who wants to develop an edge over rival
firms can use this model to better understand the industry in which the firm operates.
Porter's five forces include - three forces from 'horizontal' competition: threat of
substitute products, the threat of established rivals, and the threat of new entrants;
and two forces from 'vertical' competition: the bargaining power of suppliers and the
bargaining power of customers.
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This five forces analysis is just one part of the complete Porter strategic models. The
other elements are the value chain and the generic strategies
Three of Porter's five forces refer to competition from external sources. The
remainder is internal threats. It is useful to use Porter's five forces in conjunction
with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
An IT company can be started with very low initial cost, further the government
holidays and building Hardware & Software Technology Parks. Apart from this there
is large amount of venture capitalists that are ready to fund new start-ups enabling
Threat of Substitutes:
The Indian IT industry currently enjoys a very high growth rate due to following
advantages:
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• Good government policies (like tax holidays till 2009 for IT companies &
But there are many countries such as China, Philippines, and many east European
countries that have started to provide similar opportunities and Indian IT industries
always need to innovate and move into new sectors to keep out the competition.
Competitive Rivalry:
As the IT industry is still in its growth stage, there is enough room for expansion for
existing players and new entrants. With the entry of many multinational companies
(MNC) are opening their operations in India to leverage the low cost advantage
provided by India, has increased the completion ratio (CR) of the industry. Also as
there is no huge capital investment required to start a new company, the industry see
market. Presence of such large number of players has made the industry as one of the
buyers and individual or small consumers. Institutional buyers comprises of big and
small enterprises which outsource part of their work or implement an IT solution for
improving their processes. As the IT industry has large number of suppliers and few
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entry barriers for new entrants, the buyer has a many option to choose from thus have
As there exist many competitive suppliers in the market the supplier has very little or
no power in this industry. In the relationship between the industry and its suppliers,
the power axis is tipped in industry’s favor. The industry is comprised of powerful
buyers who are generally able to dictate their terms to the suppliers
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QUESTION NUMBER :- 3
CORPORATE
GOVERNANCE
AND
SOCIAL
RESPONSIBILITY
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Corporate Governance and Social Responsibility of
IACM Smart Learn Ltd.
CORPORATE GOVERNANCE
the management of the Company in the efficient conduct of its business and
the best practice, as well as meets all the relevant legal and regulatory
that sets out the fundamental standards to be followed in all actions carried
• Code of Conduct
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a) Ethical Conduct:
All directors and senior management employees shall deal on behalf of the
ethical standards. Such conduct shall be fair and transparent and be perceived
b) Conflict of Interest:
c) Transparency:
All directors and senior management employees of the Company shall ensure
that their actions in the conduct of business are totally transparent except
d) Legal Compliance:
All directors and senior management employees of the Company shall at all
times ensure compliance with all the relevant laws and regulations affecting
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operations of the Company. They shall abreast of the affairs of the Company
and be kept informed of the Company's compliance with relevant laws, rules
and regulations. In the event that the implication of law is not clear, the
e) Confidential Information:
All the assets of the Company both tangible and intangible shall be employed
for the purpose of conducting the business for which they are duly authorized.
personal purpose.
g) Cost of Consciousness:
All the directors and senior management employees of the Company should
strive for optimum utilization of available resources. They shall exercise care
to ensure that costs are reasonable and there is no wastage. It shall be their
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h) Interaction with Media:
The Directors and senior management employees other than the designated
spokespersons shall not engage with any member of press and media in
matters concerning the Company. In such cases, they should direct the
The Directors and senior management employee shall follow all prescribed
The adequacy of the Code and its working shall be reviewed from time to
Company:
This Code of Conduct as amended from time to time shall be posted on the
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CORPORATE SOCIAL RESPONSIBILITY
and networking courses; courses which are compatible with the needs of various
sectors such as IT and BPO, retail, and manufacturing, PSUs, healthcare and many
more.
VISION
Confirming our commitment to build a “learning society” in which everyone has
the opportunity to fulfill their potential, build a worthwhile career and actively
MISSION
To produce versatile and resourceful professionals who are relevantly
excellence.
VALUES
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EMPOWERING THE GIRL STUDENT
IACM awards a 25 percent fee discount to all girl students, enabling them to
amongst the masses. The Computer Centers set up by the company are
who come from underprivileged families and cannot afford the same. IACM
minimal fee of Rs.100/-per month. Each center has six computers. Thus, 12
students get trained in batches of 2 for an hour each day. In a day six slots
are operational. Thus 432 students get trained in computer usage, daily.
consumer, a whole new world of opportunity will open up. What is needed is
a better approach to help the poor: an approach that involves partnering with
them to innovate and achieve sustainable win-win scenarios where the poor
are actively engaged and, at the same time, the companies providing
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products and services to them profit, too.
Following the above IACM focuses at empowering the youth through its
QUESTION NO. 4
COMPANY
REPORT
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19
QUESTION NUMBER- 5
A PROJECT ON CUSTOMER
PERCEPTION ON
RETAIL CHAIN
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CHAPTER- 1
INTRODUCTION TO
RETAIL INDUSTRY
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Introduction to Indian retail industry:
responsibility to light the way and take care of them… before the
competition does.
consists of all activities involved in selling goods and services to consumers for their
automobiles to apparel and food products, and services ranging from hair cutting to
air travel and computer education. Sales of goods to intermediaries who resell to
The Indian retail story couldn't have been more different. India has approx12 million
retail stores, more than rest of the world put together. But the per capita square feet
area under retail is just 2 sq.ft or 0.2 sq. meters with fragmented kirana stores being
the predominant players. Retailing in India has remained in the unorganized sector
and largely untouched by corporate. The first decade of modern retail in India has
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been characterized by a shift from traditional channels to new formats including
range of categories. Modern retail formats have mushroomed in metros and mini-
metros, in the last few years modern retail has also established its presence in the
second rung cities. Thus, exposing the residents of these cities to shopping options,
they have never experienced before. It has been forecasted that the share of
modern retail will increase from 2 per cent currently, to about 15-20 per cent over the
next decade. To begin with, retailers today will have to support the large retail
infrastructure in terms of Malls and Superstores that are being created. The challenge
for leading retailers shall therefore shift from diverting demand to creating demand.
products, ambience, service and innovative products, the paradigm shall shift from
strategies, will be head runner. Times are changing. With the GDP at an all time high
and income levels shooting through the roof, the average Indian consumer has never
had it so good. The propensity to consume has reached peaks that had never been
scaled before.
Credit cards are flashed with disdain and shopping baskets are getting bigger all the
time. Here are some factors that indicate the potential of retail in India:
At 271 million, one of the largest consuming base in the world, forming
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A high spending community below 45 years comprises
below 25years.
1998.
The first decade of modern retail in India has been characterized by a shift from
However, even as modern retailers garner share from traditional channels, there is a
larger role they would be required to play in boosting consumption levels. Figures
suggest that the total turnover of the sector is around Rs 10 lakh cores, of which 4
contributing to only 2% of total retail sales. The retail sector in developed countries
was also highly fragmented at the beginning of the last century but emergence of
large chains like Wall Mart, Sears, and McDonald’s led to rapid growth of organized
retail and growing consolidation of the retail industry in the developed countries.
Organized retail is growing rapidly and we see the emergence of large organized
retail chains like Shopper’s Stop, Lifestyle, and Westside. We also find retail malls
mushrooming all over the country. The opportunities in retail industry in India will
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India retail industry is the largest industry in India, with an employment of around
8% and contributing to over 10% of the country's GDP. Retail industry in India is
expected to rise 25% yearly being driven by strong income growth, changing
retail industry in India will be worth US$ 175- 200 billion. India retail industry is one
With revenue expected in 2007 to amount US$ 320 billion and is increasing at a rate
by growth in consumerism in urban areas, rising incomes, and a steep rise in rural
consumption. It has further been predicted that the retailing industry in India will
amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5 billion.
Shopping in India has witnessed a revolution with the change in the consumer buying
Industry of retail in India which has become modern can be seen from the fact that
there are multi- stored malls, huge shopping centers, and sprawling complexes which
offer food, shopping, and entertainment all under the same roof. India retail industry
is expanding itself most aggressively; as a result a great demand for real estate is
being created.
Indian Retail market is estimated to be worth US$ 511 billion, and is poised to grow
to US$ 833 billion by 2013. The organized retail that currently accounts for less than
5 per cent of the total retail market is expected to register a compound annual growth
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rate (CAGR) of 40 per cent and swell to US$ 107 billion by 2013. A report by global
consultancy firm, AT Kearney said "The consumer spending in India has increased
by an impressive 75 per cent in the last four years and will quadruple in the next 20
years." Moreover, India recently topped the Nielsen Global Consumer Confidence
revealed that Indians are "the most optimistic lot globally who think that their
country will be out of the economic recession in the next twelve months."
mark from current level of about US$4bn with its space requirement touching over
220mn sq. ft., by 2010, according to “The Associated Chambers of Commerce and
`Retail Scenario in India and Its Related Issues’, it has been stated that approx. 40mn
India’s vast middle-class and its almost untapped retail industry are
key attractions for global retail giants wanting to enter newer markets and India
provides for the ideal locations. Since, Delhi and its suburbs have so far seen the
growth of 100 bigger and smaller malls; roughly 600 new malls are coming up in
other metropolis and large townships in which less than 35% of retail business is
going to be transacted. It is seen that over 1000 malls are in the pipelines for smaller
townships in which the retail sector is projected to grow at over 60% because of
ample availability of land and increased purchasing power of the folks living in those
areas because of increased economic activities. Naturally, the large players will
prefer to go there and put up their shops by sourcing their supplies from the places
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convenient to them. Some of the key areas in which retail boom will prevail in towns
beyond metros and even large cities will include food items, FMCG products,
accessories and the like. The retail business that will pre-dominantly stay with malls
put up in metros and large cities will include apparel, pharmaceuticals, luxury goods
between the user and farmers for their equal benefits. It also highlights, pointing out
that even in the case of non-agricultural products such as apparel, FMCG and general
The key cause for inefficiency is the poor integration between the
retailer and supplier. None of the retailers, in view of ASSOCHAM has so far an
Management Inventory (VMI) systems, where the supplier has access to the point of
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Organized retailing in India represents a small fraction of the total retail market. In
2001, organized retail trade in India was worth Rs 11,228.7 billion. The modern
retail formats are showing robust growth as several retail chains have established a
base in metropolitan cities, especially in south India and are spreading all over India
at a rapid pace. However, space and rentals are proving to be the biggest constraints
to the development of large formats in metropolitan cities since retailers are aiming
at prime locations.
In urban India, families are experiencing growth in income but dearth of time. More
and more women are taking up corporate jobs, which is adding to the family’s
income and leading to better lifestyles rising incomes has led to an increased demand
for better
quality products while lack of time has led to a demand for better quality products
while lack of time has led to a demand for convenience and services. The demand for
frozen, instant, ready-to-eat food has been on the rise, especially in the metropolitan
and large cities in India. There is also a strong trend in favor of one-stop shops like
Rural India continues to be serviced by small retail outlets. Only 3.6 million outlets
cater to more than 700 million inhabitants of rural India. Here, provision stores, paan
shops and ration shops are the most popular vehicles of retailing. Apart from this,
there are periodic or temporary markets, such as haats, peeth and melas that come up
at the same location at regular time intervals. The McKinsey report predicts that FDI
will help the retail businesses to grow to US $ 460-470 billion by 2010. There has
been a strong resistance to foreign direct investment (FDI) in retailing from small
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traders who fears that foreign companies would take away their business, lead to the
closure of many small trading businesses and result in large scale unemployment.
Therefore, government has discouraged FDI in the retail sector. At present, foreign
retailers can enter the retailing sector only through restricted modes. Global players
in the retail segment have been entering the market for a while now. Players that
entered before the easing of restrictions on FDI in retail had to come through
different modes, such as joint ventures where Indian partner is an export house (Total
(McDonald’s, Pizza Hut); cash and carry operations (Giant) and licensing (Marks &
Spencer’s). The main condition for organized retailing is that the retailer should be
able to manage and influence the supply chain variables in a commercially viable and
sustainable manner. The organized retailer should be able to, through diversified
risks and volume sales command huge concessions on prices from the manufacturers.
He should then be in
a position to allow a trickle down of this advantage to consumers out of his saved
costs.
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4. World bank states, India to be worlds second largest economy
after china by the year 2050.
15. Till date the second largest employer after agriculture sector, for
the huge semi-skilled Indian population.
17. Having almost 1, 20, 000 shops, across the length and breadth of the country.
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1. Supermarkets: A supermarket, also called a grocery store is a self service store
departments. It is larger in size and has a wider selection than a traditional grocery
a department store. The result is a very large retail facility which carries an enormous
range of products under one roof, including full lines of groceries and general
durable goods product needs; and at the same time offering the consumer a choice
electronics, and additionally select other lines of products such as paint, hardware,
generally in the front area of the store. Department stores are usually part of a retail
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4. Shopping malls: A shopping mall or shopping centre is a building or set of
buildings which contain retail units, with interconnecting walkways enabling visitors
specific range of merchandise and related items. Most stores have an extensive width
and depth of stock in the item that they specify in and provide high levels of service
and expertise. They differ from department stores and supermarkets which carry a
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Hypermarkets Star India 1 N/A
Bazaar
Books & Music Land Mark 4 N/A
Stores
Indian retail is dominated by a large number of small retailers consisting of the local
kirana shops, owner-manned general stores, chemists, footwear shops, apparel shops,
paan and beedi shops, hand-cart hawkers, pavement vendors, etc. which together
make up the so-called “unorganized retail” or traditional retail. The last 3-4 years
have witnessed the entry of a number of organized retailers opening stores in various
modern formats in metros and other important cities. Still, the overall share of
organized retailing in total retail business has remained low. While total retail sales
have grown from Rs. 10,591 billion (US$ 230 billion) in 2003-04 to Rs. 14,574
billion (US$ 325billion) in 2008- 09, which is at an annual compound growth rate of
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about 11 per cent, the organized retail sales grew much more at about 20 per cent per
annum from Rs. 350 billion (US$ 7.6 billion) in 2003-04 to Rs. 598 billion (US$
13.2 billion) in 2006-07. As a result, the share of organized retail in total retail grew,
although slowly, from 3.3 per cent in 2003-04 to 4.4 per cent in 2008-09. Food and
grocery constitutes the bulk of Indian retailing and its share was about two – thirds in
2003-04 gradually falling to about 65 per cent in 2008-09. The next in importance is
clothing and footwear, the share of which has been about 7 percent in 2003-04 and
rose to 10% per cent in 2008-09. The third biggest category is non-institutional
healthcare whose share has slowly reduced from 9 per cent in 2003-04 to 7 per cent
in 2008-09. The next is furniture, furnishing, appliances and services, whose share
rose from about 5 per cent in 2003-04 to 8 per cent in 2008-09. The category of
jewelry, watches, etc. constituted about 7 per cent of total Indian retailing in 2008-
09, rising from 5 per cent in 2003-04. While the overall share of organized retailing
remains low, its share in certain categories is relatively high and in certain other
categories quite low. Thus, for clothing and footwear, the share is already in the
range of 19-22 per cent, for the category of sports goods, entertainment, equipment
and books the share is 12-16 per cent, and for furniture, furnishing, appliances and
services, the share is 10-13 per cent. In contrast, the share of organized sector in the
largest category of food and grocery retailing, although growing, remains just below
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CHAPTER - 2
INTRODUCTION
TO THE TOPIC
35
MEANING OF PERCEPTION:
about every product and about its scheme, because a single error in communication
to customer can create confusion to him and he may not buy the product.
customers. Given that 90% plus of our orders at some point involve the phone, how
we handle the telephone is essential to creating a perception for our customer that
aligns with the company mission of service. Smiling stretches your vocal cords, and
gives a more upbeat presentation to the customer. Slowing down ensures that the
project.
execution layer, technical management layer and business development layer are
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The major characteristics of service is intangible, hence the core value of services is
not like a physical product but the spiritual experience and perception of customers.
The final aim and ideal effect of service provisioning is to have customers perceive
and enjoy the service. Such perception is both at psychological and behavior levels,
and it is the contents of high quality life in the modern society. Customers are
service product. Since perceptive enjoyment is a vital service objective, one of the
enjoyment.
Consumer behavior refers to the mental and emotional process and the observable
product or service. Consumer behavior involves study of how people buy, what they
buy, when they buy and why they buy. It blends the elements from psychology,
influence on the consumer from groups such as family, friends, reference groups and
society in general. Buyer behavior has two aspects: the final purchase activity visible
to any observer and the detailed or short decision process that may involve the
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CONSUMER’S BUYING PROCESS
a. NEED RECOGNITION:
The customer first points out the things which he need. His good part of income is
b. INFORMATION SEARCH:
c. EVALUATION OF ALTERNATIVES:
Before, purchasing customer looks for the alternatives of that product. Customer
d. PURCHASES:
Purchaser many times faces cognitive dissonance which arises due to uncertainty of
making right decision. This is because choice of one product often means
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e. AFTER PURCHASE EVALUATION:
Customer by using the product comes to know about the real value of product. This
COMPANY PROFILE:
Vishal is one of fastest growing retailing groups. Its outlets cater to almost all price
ranges. The showrooms have over 70,000 products range which fulfills all your
hyper-market has also been opened for the Indian consumer by Vishal. Situated in
the national capital Delhi this store boasts of the singe largest collection of goods and
commodities sold under one roof in India. The group’s philosophy is integration and
towards this end has initiated backward integration in the field of high fashion by
setting up a state of the art manufacturing facility to support its retail endeavors.
Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost
all price ranges. The showrooms have over 70,000 products range which fulfills all
your household needs, and can be catered to under one roof. It is covering about 29,
90, 146 sq. ft. in 24 states across India. Each store gives you international quality
goods and prices hard to match. The cost benefits that is derived from the large
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central purchase of goods and services is passed on to the consumer. There are three
classes of consumers the lower class is restricted only to unorganized retail, upper
class consumers are limited and scattered. According to the Vishal Retailing
Strategy, they are targeting middle class as it is the largest consumer base in India
and can be sold off then in large volumes because with the increasing purchasing
power the middle class is shifting towards organized retail. The group had a turnover
of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr.Ram
Chandra Agarwal . The group had a turnover of Rs 2884.43 million for fiscal 2006
TYPES OF CUSTOMER:
There are three types of consumer in the Indian retail market Upper class , midle
class and lower class. Vishalmega mart is a firm believer of that the Middle class and
upper middleclass are the potential customer in their product categories. The flow of
The vishal store have 10 cash counters and they are making bills of more than 280
bills per day per counter Product lines and the quality of the products in the Garment
Section are basically for the medium and average grade income level people and
price range in this section is averagely lies between Rs.250 to 600.Product lines and
the quality of the products in the Gifts Section range in this section is averagely lies
between Rs.500 to 800 .Music section consist of Music CD’s, Game CD & DVD’s
and also Movie DVD’s. Product lines and the quality of the products in the Music
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Section are basically for price range in this section is averagely lies between Rs.150
to 500.
This table shows flow of customers in various department of vishal mega mart.
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CHAPTER - 3
RESEARCH
METHODOLOGY
42
OBJECTIVES OF THE STUDY
RESEARCH DESIGN
conducted; it constitutes the blue print for the collection, measurement and
analysis of data.
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SAMPLING METHOD
I had employed random sampling method for the collection of data. A random
sample gives every unit of the population a known and non-zero probability of being
selected.
Since random sampling employees equal probability to every unit in the population it
is necessary that the selection of the sample must be free from human judgments. I
TYPE OF DATA:
Data type collected for analysis is PRIMARY i.e. data has been observed and
recorded by the researchers for the first time to their knowledge. Data collected
This study is a research which utilizes interrogation and observation method for data
collection. Secondary data was obtained from intensive analysis & observation. The
primary data are those, which are collected afresh and for the first time, and thus
happen to be original in character. The secondary data, on the other hand, are those
which have already been collected by some one else and which have already been
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Method employed to collect data is Questionnaire. This is a simple survey conducted
by filling in questionnaire from the people who visit vishal mega mart.
As this study is of descriptive type, the primary data has been collected through
Questionnaire.
SURVEY INSTRUMENT
The questionnaire is the best instrument for the survey in this case because, for a
correlation study the sample sizes have to be very large as it is quantitative in nature,
out. It gives more time to the respondents to think and then give the answers. And it
is a quicker and cheaper way to conduct the survey. Questionnaires can be conducted
Questionnaires also have the advantage of keeping the personal details of the
appendix 1.
PRESENTATION OF DATA
The data collected is then coded in the tables, charts and diagrams to make the things
presentable and more effective. The results are shown by tables, charts & diagrams
45
which will help me out in easy and effective presentation and hence results are being
obtained.
46
CHAPTER-4
DATA ANALYSIS
AND INTERPRETATION
47
1. How often do you buy your product?
a. Once a week
b. Once a month
d. Once in a year
The graph given below shows that the most of the people l ie; approx 20%
people like to buy their product at the beginning of the month and they like to
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2. What is your Monthly shopping budget?
10-20k <50k
This graph helps in analyzing the Shopping Budgets of the customers of Organized
Retail. Around 40% customers spend 2-5 k in shopping. 25% customers have their
2 k for shopping. The graph also shows that only 5% higher middle or upper class
spend more than 50k in shopping whereas 10% people spend 10-20 k in monthly
shopping
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3. From where do you buy your product?
The above pie chart shows that people of Harayana are more focused on unorganized
Retail sector. This is because of the convenience of Kirana stores near there living
places. Thus Approx. 65 % of people go for Unorganized Retail Store while only
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4. Which product do you normally buy from retail chains.?
Electronic Goods
FMCG Goods as they get all their daily items under roof. Thus 30% shows FMCG
goods and 20% is for purchasing choice of customer towards clothes whereas only
10% shopping is done for furniture by customers. The rest shows that only 15%
people are interested for purchasing of electronics items. 25% people go shopping for
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5 . On which basis you have purchase the goods?
a. Price
b. Quality
c. Services
d. After sales services
Sales
after sales
service, 5%
The above graph shows that people mainly focused on quality of goods as 41 %
customer prefer good quality items and 33% customers are price concerning people .
rest 21% goes for service and only 5% customer prefer after sales service.
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6.How much time do you spend in the retail chain on every visit?
The above chart represents the shopping hrs that the customer spends in their
shopping. 47% people like spending 1-3 hrs of their time in shopping while
24% gives only 1 hrs of their time in this activity. A very less number of
people i.e. 9% and 7% spend 1-5 hrs or more than 5 hrs in shopping, these
type of people are mostly having shopping as their hobby. 13% people spend
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7.Do you find any price variation from unorganized retail store?
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Yes No
In my survey 60% people said yes and 40% said no. 60% customer finds price
55
price variations is both in positive and in negative views. Mostly vishal mega mart
the price provided in food bazzar are lower than any kirana shop .
8. Are you satisfied with the response of the employees of organized retail
store?
Yes No
The above chart shows the satisfaction of customers from the response of the
employees of an organized retail store. 75% customer feels satisfied with the
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employees and only 25% customer feels unsatisfied with the response of
employees.
40%
35%
30%
25%
vishal mega others, 40% Series1
20%
mart, 35%
15% citi
bazaar, 25%
10%
5%
0%
vishal mega mart citi bazaar others
57
The above graph shows that 35%people like vishal mega mart, 25% like citi
bazaarand 40% people like kirana and departmental store for shopping.
Yes No
58
In my survey I found that 70% customers like Vishal Mega Mart and 30% people
Attractive prizes
Discount Schemes
Free offers
The above graph shows that 30% people like the free offers schemes of
the organized retail store, 23% and 24% people goes for the wide range of
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prizes offered time to time by the organized retail stores and 5% people like
Organised Retail
Unorganised Retail
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The aboce graph shows that 60% people think that organised retail chain is better due
61
CHAPTER-5
FINDINGS
Brand Choice of customers is changing and this also influencing shift from
offers.
62
Age is one of the most important factors responsible for the changing
preference of customers.
Local market and kirana stores till today are the first choice of customers.
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CHAPTER- 6
LIMITATIONS
64
Language is one of the worst problem, some of the consumers are unable
to understand English.
CHAPTER-7
CONCLUSION
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The past 4-5 years have seen increasing activity in retailing. And, various business
houses have already planned for few investments in the coming 2-3 years. And
though the retailers will have to face increasingly demanding customers, and
intensely competitive rivals, more investments will keep flow in. And the share of
More and more corporate houses including large real estate companies are coming
into the retail business, directly or indirectly, in the form of mall and shopping center
builders and managers. New formats like super markets and large discount and
outlets.
2. The shopping malls & retail outlets are targeting to middle class
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that there is no cheating.
7. Beside of this kirana store and local market is still the first choice of
maximum customers.
BIBLIOGRAPHY
67
WEBSITES:
www.google.co.in
www. wikipedia.com
www.retailindia.net
www.retailyatra.com
www.aboutus.com
www.businessworld.in
BOOK REFERRED:
ANNEXURE
QUESTIONNAIRE
68
1.How often do you buy your product?
a. Once a week
b. Once a month
d. Once in a year
10-20k <50k
Electronic Goods
• Price
• Quality
69
• Services
• After sales services
6.How much time do you spend in the retail chain on every visit?
7.Do you find any price variation from unorganized retail store?
Yes No
8. Are you satisfied with the response of the employees of organized retail store?
Yes No
70
Yes No
Attractive prizes
Discount Schemes
Free offers
Organised Retail
Unorganised Retail
71
72