Leigh Farmer

+44(0)7753247103
leighbfarmer@gmail.com
20 Pulross Road, London SW9 8AF

A creative marketer with a track record of strategic achievement, who thrives in fast paced,
collaborative environments

KEY SKILLS AND STRENGTHS

Practical experience across full range of marketing disciplines advertising development, public relations, brand building,
event management, direct and e-marketing

B2B and B2C background with multi-sector knowledge and the adaptability to perform in varied contexts client side,
agency, commercial and not for profit

Key account handling with the negotiation, interpersonal and project management skills to maximise the success of global
partnerships and multinational campaigns

Digital expertise website development, community management, analytics and advertising

Effective leadership and relationship building with line management and mentoring experience

CAREER HISTORY

Business Development & Marketing Manager Sustainable Restaurant Association

Aug 14-Mar 16

The SRA is a social enterprise that works with food service businesses to help them improve their sustainability and
encourages diners to support good practice and make more sustainable choices when eating out. Members include: Costa,
Virgin Atlantic Airways, Eurostar, Byron, Heathrow, Pizza Express and TRG

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B2B marketing lead across key verticals: hospitality, education, destinations and healthcare
End-to-end campaign delivery for both B2B and B2C activity
Execution of a calendar of events including: trade shows, workshops, awards and food festivals
Implementation of joint marketing initiatives, including nationwide consumer facing campaigns with: WWF UK, Bookatable,
Hardens and the Independent on Sunday

Collaborated with the HoM on the launch of: Food Made Good, the SRAs consumer brand. Coordinated all launch activity,

including an integrated consumer pledge campaign and food festival activation

Acted as interim head of team during an internal restructure. Handled all external agency relationships (PR/ Digital/
Design), managed an executive and supported multiple freelancers while reporting directly to the MD
Created a compelling suite of marketing collateral targeting the university sector (case studies, landing pages, webinars,
press releases, presentations and brochures). Singlehandedly took membership from 3 to 30 institutions with one year

Cedar Communications (Omnicom Group)

July 11-Aug 14

Cedar is a creative and commercial content marketing agency. Key clients: British Airways, Tesco and O2

Marketing Manager

June 14Aug 14

- Headed PR and Communications to raise awareness of Cedar amongst key audiences

- Oversaw thought leadership content creation, website development and social media management

Mobilised an in-house social media team to empower all staff to represent the agency
Fostered relationships with global offices to encourage wider participation in agency comms

[Jan 13July 14: Leave of absence to study for a Masters degree, details below]

Digital Ad Manager for BA Media

May 12-Dec 12

BA Media operates from within Cedar, selling advertising opportunities on behalf of British Airways

- The sole digital specialist for BA Medias digital offering, controlled all display activity on BA.com a
website with 13 million global users

Handled Amex, British Airways principal ad buying client - exceeded 1m revenue target
Identified and developed alternative online revenue streams for British Airways, including e-zine

and iPad sponsorship packages, secured sponsorship pre-launch

International sales executive for BA Media

July 11 May 12

- Motivated and inspired over 23 international sales representatives providing sales and marketing tools to secure
deals with global brands, including Hyundai, Prada and Panasonic
- Gained expertise in print, ambient and TV media

Launched an internal newsletter to build rep engagement and maximise productivity

Demonstrated digital aptitude; youngest team member to be promoted to manager level

Digital Account Executive Mediaforce

June 10 Apr 11

Mediaforce is the UK's largest independent media company, it represents over 300 regional and national news site and sells
consolidated display advertising inventory for behaviourally and contextually targeted campaigns

- Managed relationships with a range of major media agencies and publishers

- Produced bespoke responses to regional and national briefs for major retailers

Achieved a 7% CTR by using negative keyword targeting to creatively optimise a national film release campaign
Awarded individual agency patch during training in shortest time on record. Responsible for major accounts including:

Zenith Optimedia and Universal McCann

EDUCATION

ESCP Europe Business School MSc in Marketing and Creativity

Jan 13July 14

Key modules: Brand Marketing, Product Management and Marketing Planning, Integrated Marketing Communications,
Digital Marketing and Social Media, Financial Skills for Marketers, Managing Trends and Talents
Raising the Pyramid understanding the not-only-for-profit business model (marketing plan delivered to micro-entrepreneurs in Uganda)

University of Cardiff BA in Journalism, Film and Media (2.1)

Sept 07June 10

Jan 14 May 14

WORK CONCURRENT WITH MASTERS DEGREE

Branding and Communications Sustainable Restaurant Association

Placement while writing thesis on consumer attitudes to plate waste reduction marketing strategies

Offered full time Marketing Manager position

Marketing Manager The Mince Pie Project

Oct 13Dec 13

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Part of a team of 8, personally responsible for planning and executing a national marketing plan
Enlisted 100 celebrity chefs to prepare 7,000 pies auctioned online for charity

Secured multiple prime time slots on regional BBC radio stations

Raised nearly 40,000 for FoodCycle and Kids Company

WORK EXPERIENCE CONCURRENT WITH UNDERGRADUATE DEGREE

Field Marketer at Tribe Marketing








2011
Intern at Freshbaked PR









2009
Team Leader for Beach Break Live, the UKs first student music festival




200608
Student Brand Manager (SBM) for Rough Guides 200607

IT SKILLS

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Wordpress
Google Analytics

Photoshop
Microsoft Office Suite

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Salesforce
MailChimp