RESEARCH PROJECT REPORT

ON
COMPARATIVE STUDY OF CONSUMER PREFERENCE
TOWARDS CADBURY AND NESTLE CHOCOLATES
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
of
PUNJAB TECHNICAL UNIVERSITY
By
Gurparkash Singh
1440453
MBA IV SEMESTER
UNDER THE SUPERVISION OF
Ms. Manisha Aujla
Assistant Professor

Chandigarh Business School, Landran, Mohali

YEAR (2014-2016)
1

Certificate of Supervisor

This is to certify that Mr. Gurparkash Singh, Roll No. 1440453 has
completed the research project titled STUDY OF CONSUMER PREFERENCE
TOWARDS NESTLE AND CADBURY CHOCOLATES under my supervision in

partial fulfillment of the MASTER OF BUSINESS ADMINISTRATION degree

of Chandigarh Business School of Administration affiliated to Punjab
Technical University.

Ms. Manisha Aujla

Assistant Professor
Date:
Place:

DECLARATION

I, hereby declare that the research project report titled STUDY OF

CONSUMER PREFERENCE TOWARDS NESTLE AND CADBURY CHOCOLATES

is my own original research work and this report has not been submitted to
any University/Institute for the award of any professional degree or diploma.

Gurparkash Singh
MBA 4thSem
Chandigarh Business School

Date:
Place:

ACKNOWLEDGEMENT

I express my sincere gratitude to Ms. Manisha Aujla (Assistant Professor, Chandigarh

Business School of Administration, Landran) for providing me an opportunity to work on
this project. I am very grateful for their constant support and guidance throughout the
duration of the entire project. I express my sincere thanks to Col (Dr.) Taj Hoda ,Head of
the Institution Chandigarh Business School of Administration, Landran, Mohali and for
his guidance and support. Lastly, I thank my parents, family members and friends for
their constant support in my endeavor.

Gurparkash Singh

ABSTRACT
In this research I have survey the product performance and buying behavior of two
famous brands of chocolates Nestle and Cadbury, which are consumed by people of all
ages. During this research I have interacted with people of Bathinda. After this research
I came to know how people perceives these products on the variables like price, quality,
advertisement, satisfaction, taste, packaging, brand loyalty etc. I also came to know
which particular brand of chocolate is most preferred by people of different age groups.
In this research I have surveyed that how frequently and how much chocolate they
consume, whether they buy small, big or family pack. Trend of ongoing changes in their
likings has been shown in the report. In this report I have tried to explain the entire
research and facts product wise. For the purpose of present study a related sample of
population is selected on the basis of convenience. The actual consumers are contacted on
the basis of random sampling.
Keywords: consumer preference, satisfaction, product, attributes, taste, preference,
advertisement.

TABLE OF CONTENT
Title
Certificate
Declaration
Acknowledgement
CHAPTER- 1Introduction to Industry
CHAPTER -2 Company Profile
CHAPTER-3 Research Methodology
3.1 Literature Review
3.2 Need of the Study
3.3 Objectives of the Study
3.4 Research Design
3.5 Limitations of the Study
CHAPTER-4 Analysis & Interpretation
CHAPTER-5 Conclusion & Finding
Bibliography
Annexure

FULL PROJECT
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