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The
McDonalds
Franchise
Agreement
A Partnership
The McDonalds
Franchise Agreement
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Franchising.
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Trade marks
Restaurant decor designs
Signs and equipment
Formula for menu items
Method of operation
Method of inventory control, book
keeping and accounting
Marketing activities.
business
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approach to
Business 2000
McDonalds - A Global
Organisation fulfilling
local needs
Training to become a
McDonalds Franchisee
Those who are successful at the selection
process are then invited to begin a ninemonth training programme. The aim of the
training is to achieve competency in running
a McDonalds restaurant. It is also designed
to ensure that the same standards of service
and product quality are maintained
throughout every McDonalds restaurant in
the world. Franchisees are not charged for the
training, although they do have to support
themselves financially during this period.
Training is normally carried out at a
McDonalds restaurant convenient to the
franchisees and is supplemented by a number
of residential courses at training centres in
Ireland and the UK. Training focuses on the
areas critical to success in operating a
dynamic McDonalds restaurant, such as:
Team building
Handling customer enquiries
First aid
People skills
Business management.
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(a ) D e s c rib e w h a t is me a n t b y
franchising.
A partnership approach
to success
Franchising has been the key to McDonalds
global success. Through franchising it has
grown to become the worlds largest
restaurant provider. McDonalds franchise
operation is based very much on a partnership
approach to business. Each franchisee brings
their own individual skills and qualities to the
organisation. The Big MacTM, Filet-o-Fish,
Drive-Thru and Playlands are just some of
the products and concepts which were
developed by McDonalds franchisees. By
encouraging its franchisees to shape the
future of the McDonalds organisation
through ambition and ideas, McDonalds has
created a truly world-wide story of personal
success.
Business 2000
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