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CHAPTER I
INTRODUCTION
1.1 PROLOGUE
"The more you sweat in peace time; the less you bleed in the war"
This famous quote is applicable for all aspects in the life of an individual. If
an individual does not invest his money and think that there will be no need
of money in his contended life, then one day suddenly he will be in a
pathetic situation where he needs money emergently. Hence, investing is an
important activity to survive in the dynamic and competitive world.
Investment is the employment of funds with the aim of achieving
additional income or growth in value. The essential quality of investment is
that it involves waiting for a reward.
resources which have been saved or put away from current consumption in
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the hope that some benefits will accrue in future. Therefore, an act of
India
The period between 2010 and 2012 was a period of low growth as the
investment was more volatile.
Table 1.1
Number of Individual Retail Investors aged 18-59
(in millions)
Type of Investments
Number of Investors
(in Millions)
Banks
141.07
Postal Savings
35.77
Life Insurance
105.35
Mutual fund
5.3
Equal Market
3.54
Gold
18.72
Chit Fund/NBFC
30.05
Most Indians prefer keeping 65 percent of their savings in liquid assets like
bank or post office deposits and cash at home, while investing 23 percent in
physical investments like real estate and gold and only 12 percent in
financial instruments. The survey also reveals that 96 percent of the
households cannot survive beyond a year on their current savings in case of
loss of income due to some eventuality such as death or disability of the
chief earner. However, a majority of those surveyed expressed confidence in
their financial well-being. These surveys highlight the lack of financial
security and awareness about the various modes of savings and their
importance.
1.4 INVESTMENT MEDIA
Many types of investment media or channels are available for making
investments. A sound investment program can be constructed if the investor
familiarizes himself with the various alternative investments available. The
investment alternatives can be classified in to the following categories.
1.4.1 Direct Investment Alternatives
Direct investments are those where the individual makes his own
choice and takes his own investment decisions. It may be
1.4.1.a. Fixed Principal Investments
The principal amount and the maturity amount are known with
certainty. It may be cash, saving bank account, saving certificates,
government bonds, corporate bonds etc.
Hence, the choice of a rational investor depends upon the risk and return
factors.
It may be
Once
risks have been identified and assessed, all techniques to manage the risk fall
into one or more of these four major categories which includes avoidance,
reduction, sharing or transfer and retention.
1.5.2. a. Risk avoidance
It includes not performing an activity that could carry risk, but
avoiding risks also means losing out the potential gain.
1.5.2. b. Risk reduction
It involves reducing the severity of the loss or the likelihood of the
loss from occurring. It means finding a balance between negative risk and
the benefit of the operation or activity.
1.5.2. c. Risk sharing or Risk transfer
It transfer refers to share with another party the burden of loss or the
benefit of gain from a risk.
1.5.2. d. Risk retention
It involves accepting the loss, or benefit of gain, from a risk when it
occurs. It is a viable strategy for small risks where the cost of insuring
against the risk would be greater over time than the total losses sustained.
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real difference is the way winners think . These lines insist the importance
of psychology on the success of investment of an individual. Psychology is
an
academic
and applied
discipline that
involves
the scientific
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Making money from stocks is easy enough if one can defeat the main enemy
ourselves. Humans are subject to lots of biases and psychological
quirks that combine to destroy their investing returns. There are eight key
concepts that pioneers in the field of behavioral finance have been identified
as contributing to irrational and often detrimental financial decision making.
They are
Anchoring.
Mental Accounting.
Hindsight biases.
Gamblers Fallacy.
Herd Behavior.
Over Confidence.
Over reaction and availability bias and
Anomalies.
1.7.1 Anchoring
The concept of anchoring draws on the tendency to attach or "anchor"
our thoughts to a reference point - even though it may have no logical
relevance to the decision at hand. Although it may seem an unlikely
phenomenon, anchoring is fairly prevalent in situations where people are
dealing with concepts that are new and novel.
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1.7.6 Over Confidence
Confidence implies realistically trusting in one's abilities, while
overconfidence usually implies an overly optimistic assessment of one's
knowledge or control over a situation.
1.7.7 Over Reaction
Participants in the stock market predictably overreact to new information,
creating a larger-than-appropriate effect on a security's price.
1.7.8 Anomalies
It refers to the irregular or abnormal behavior of the people; that directly
violate modern financial and economic theories, which assume rational and logical
behavior.
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No. 12.
through
by
current conditions,
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the following channels; The investor who directly invests through an agent
or broker, or whose
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(www.sebi.org).
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prices are likely to come down. Such an investor is a rational investor who
does what is generally expected. His information level is very low and he
mainly relies on the brokers.
In many countries it is common to find all people, and not just those
belonging to the middle class, investing a part of their savings in stock
market. In India the equity culture started only from the 90s. Reliance
Industries Limited in particular wooed the middle class- salaried,
professionals, small business persons and traders and well-off farmers to
subscribe to the companys share issue. Many did and were handsomely
rewarded.
The small investor today seems to disappear slowly from the market
in a phased manner. In spite of the 24 hour channels on business news and
hyped information about IPOs the small investor does not want to take any
risk. The Swarup Committee Report
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population has shrunk to less than half since 2000-01. In 2003, SEBI and the
National Council of Applied Economic Research (NCAER) estimated that
21 million individuals had invested in equity or debentures while 19 million
had invested in mutual funds. The reference period for this study was 200001. The SEBI-NCAER survey further said that the number of equity investor
households in India had halved from 12.1 million in 1998-99 to 6.1 million
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in 2000-01. Now, the Swarup Committee says that the number of individual
retail investors too has shrunk to just eight million. This is clearly a
frightening situation. The first and the foremost reason is that investor has
no confidence in the capital market. It stems from the fact that the
Institutions and Systems in the country are at present heavily loaded in favor
of the FIIs and other large investors.
The capital market regulators should not ignore the individual
investors whether they are retail or high net worth individuals since their
aspirations, attitudes, perceptions and expectations are going to have a long
term effect on the growth of stock market and derivative market in India.
1.9 STATEMENT OF THE PROBLEM
The derivative market performs a number of functions in Indian stock
market. The derivative products like futures and options have, now-a-days
become an important instrument for risk hedging, portfolio diversification
and price discovery in India after its formal commencement in 2001. Even
after a decade of trading activities in derivatives in India, the retail investors
yet to understand the real risk involved in investments in the derivative
markets as this market is frequently affected by the overall stock market
volatility as well as by uncertainty in the global economy.
Moreover,
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District, on the south by the Palk Strait, of Bay of Bengal on the west
by Pudukkottai District, and on the north by the river Kollidam, across which
lays Tiruchirappalli
and
Perambalur districts.
According
to
the 2011
census Thanjavur district has a population of 2,402,781 and its literacy rate is
82.72%.
In Tanjore, there are 839 villages. Even though the selected area has
large number of rural households, they are highly exposed with investments
in capital market as perceived by the researcher in the preliminary study of
the research. So the researcher is motivated to study the reasons behind the
phenomenon.
There are 8 Taluks in Tanjore district.
Kumbakonam,
Papanasam,
Pattukottai,
Thiruvaiyaru,
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The selection of the sample respondents for the survey involves two
stages. In the first stage, stock brokers are selected to identify the investors.
On the basis of large number of investors traded in futures and options
segment, the registered stock brokers are selected by applying purposive
sampling method. The purposive sampling is a non-probability sampling
technique where subjects are purposely selected based on the choice of the
researcher.
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data collection using these two sampling techniques, the sample size
required for the study is determined based on following formula which is
widely used when the sample population is large and infinite (or unknown)
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Z 2 /2
4e2
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1.16.3 Statistical Tools and Techniques
The statistical tools and techniques used for analyzing the data vary from
descriptive to multivariate. The details of the statistical tools adopted in the study
are hereunder.
1)
2)
3)
4)
5)
Cluster Analysis
6)
7)
The descriptive statistics is used when the gathered data is in the 5point opinion scale. The relationship between any factors is empirically
ascertained using cross tabulation analysis and chi-square test. As the most
of the data are choice based, and non-parametric in nature, the MannWhitney U test and Kruskall Wallis ANOVA test are adopted to compare
perception of two groups and more than two groups respectively. The cluster
analysis is used to segment the respondents based on the risk awareness
level into mutually exclusive groups. The unique influence of retail
investors socio-economic characteristics on their views about various
aspects pertaining to investments in derivatives is explored by multiple
regression analysis. The difference in investment behaviour between the
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