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THOMAS (TAB) BATES

tab_bates@yahoo.com 904-755-3810 www.linkedin.com/in/TabBates, Jacksonville, FL 32210

PROFESSIONAL SUMMARY
Highly accomplished technology professional with 15+ years experience developing innovative print and digital
products/programs for diverse learning and training organizations. Transformational leader with broad publishing
industry background spanning healthcare, technology, and religious markets. Valued member of executive management
teams with outstanding financial and technical acumen, collaborative attitude, and track record of continuous process
improvement, revenue generation, and cost savings. Combine big picture vision with astute attention to detail to develop
and introduce new platforms and products that expand customer engagement, satisfaction, market reach, and company
profitability.
Expertise includes:
Digital & Print Product Development Instructional Design Project/Portfolio Management Agile/Waterfall
Development Methodologies Responsive Design Strategic Planning Workflow Optimization
Market Research/Needs Analysis Data Analytics Web Development e-Commerce Information Technology
Integration Budget/Resource Allocation Contract Development Standards Compliance Digital Marketing Staff
Development/Coaching/Empowerment Adult Learning Vendor Management Program Assessment/Evaluation
Online Learning Change/Risk Management Quality Assurance Continuous Improvement
Computer Skills: PC & Mac OS, CRM/PM/ERP/Marketing Automation Systems, Learning Management Systems (LMS), MS
Project, Visio & PowerPoint

EDUCATION
Master of Education, M.Ed., Curriculum & Instruction, Emphasis in Instructional Technology
George Mason University, Graduate School of Education, Fairfax, VA, 2002
Bachelor of Science, B.S., Leisure Services Management
University of Florida, College of Health & Human Performance, Gainesville, FL, 1982

CAREER EXPERIENCE & ACHIEVEMENTS


Liguori Publications, St. Louis, MO
Director Digital Publishing

2012 to 2015

Hired to spearhead analysis, design, implementation, and direction of new e-Commerce platform and digital product
development for leading publisher of Catholic media. Preside over development of new product portfolios, control $500K
operating budget, and monitor performance of product development and production, websites, digital product offerings,
and hardware/software encompassing CRM, ERP, Google Apps and server/network infrastructures. Direct print and
digital/online product publishing and orchestrate digital learning programs. Work closely with cross-functional teams
including sales, marketing, editorial, production, and operations department teams to devise/execute company vision
and strategic business plans. Manage, train, and set goals for team of 4 including Digital Marketing/e-Commerce
Manager, Digital Project Manager, Production Manager, and Technology Support Coordinator.

Performed key leadership role in culture/change management effort leading to business renewal.

Launched over 200 print/digital products on time and within budget each year since taking over role.

Cut costs 25% by overhauling workflows for efficient movement of products from concept to market.

Outperformed web revenue, conversion transactions, and site(s) traffic expectations by 20%40%.

Added new CRM system that elevated customer engagement within 6 months.

Led major print/digital acquisition that was completed in less than 10 weeks.

Concordia Publishing House, St. Louis, MO


Manager Research & Product Development

2008 to 2012

Enlisted to build and lead Lutheran publishers first research and development department from the ground up and
breathe new life into dated business practices with new technologies. Drove research-based market expansion initiatives
in response to current trends/customer needs. Guided all phases of product development from inception to launch,
controlling pipelines, schedules, and workflows. Maintained external vendor relationships including RFP, contract, and
project management duties and fostered beneficial partnerships with e-development providers. Supervised 10 Software
Developers and Software QA Testers. Trained all company personnel on new e-product lines.

Key player in company earning Malcolm Baldrige National Quality Award (2011) and Missouri Quality Award (2009)
by establishing exceptional product research, design, development, execution, and portfolio management strategies
and significantly increasing customer satisfaction, engagement, process efficiency, and service.

Secured $200K+ in new revenue streams within 1st year of tenure with incremental growth every year for 4 years.

Introduced multiple new products with 30%35% ROI:

Technology portal for educational market (new digital target market for Concordia Publishing House)

Online self-publishing platform for aspiring authors

Software platform series enabling educators to make lesson plans for confirmation training and bible study
leaders to produce materials appropriate for laypersons

Software solutions for churches to better manage day-to-day operations

Created/led corporate-wide educational technology program to boost blended sales and marketing performance that
was formally recognized as best practice by national and state quality examiners.

Elsevier, Inc., Health Sciences Publisher, St. Louis, MO


Manager Product Development Operations, e-Education Products (2005 to 2008)
Senior Project Manager e-Education Products (2003 to 2005)

2003 to 2008

Originally employed to join core health sciences management team of newly formed online learning division for worldleading provider of print and digital academic publications for science, health, and technology; took on added
responsibilities of product pipeline management, sales/marketing orientation, vendor relations, and all facets of product
development. Directly supervised Web Editors and Lead Instructional Designer and recruited, hired, and coordinated
personnel in storyboarding, writing, software testing, instructional design, graphic design, photography, and multimedia
production for LMS platforms. Assessed vendor costs, created RFPs, and negotiated contracts and volume discounts. As
Senior Project Manager, assigned companys most challenging and visible projects encompassing high-profile authors,
SMEs, and content supporting position as online learning innovator.

Brought numerous leading online products to market over course of career, generating more than 75% of all nursing
and health education revenue and reaching double-digit annual growth.

Key contributor to LMS platforms 1.2M+ registered users and achievement of $12M+ in health education courseware
revenue.

Saved 20%25% in operational costs every year by implementing strict selection, compliance, and evaluation
standards department wide.

Reduced freelance costs by 30%40% YOY in spite of production/workload spikes through improved screening,
training, documentation, and internal/external stakeholder collaboration.

American Red Cross National Headquarters, Health & Safety Services, Falls Church, VA
Manager Research & Product Development, Technology Initiatives (2001 to 2003)
Senior Associate/Associate Product Development (1995 to 2001)

1995 to 2003

Realized $20M$30M in annual sales by orchestrating transition from print-based and instructor-led health and safety
certification programs to nationally supported LMS with blended learning methods; launched new system in less
than 2 years.

Recognized with American Red Cross Spirit of Excellence Award (2002) for commitment to organizations vision and
mission.

Appointed for leadership role in partnership with US Olympic Committee to create nationwide sport safety training
program.

Provided direction and technical development expertise for national health and safety training programs including
but not limited to lifeguarding, water safety, first aid, and CPR education for lay and professional rescuers.

REFERENCES PROVIDED UPON REQUEST