LAURA R.

WALDMAN
3648 Lyndale Ave S, Minneapolis, MN, 55409 952.212.3349 laurarwaldman@gmail.com
SUMMARY:
Motivated, entrepreneurial and strategic communications professional bringing more than five years of experience across a variety of industries
including retail, software, and web design and development. Significant experience with internal communications, relationship and brand building
and project implementation.
SKILLS:
o Proficient in Mailchimp, HubSpot,
Salesforce, MS Office and Wordpress
o Social media account activation,
engagement and management

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New hire on-boarding

Excellent interpersonal skills
Retention strategy development
Manage multiple projects simultaneously

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Recruitment strategy development

Strong attention to detail
ADP Workforce Now proficient
Employee sourcing and resume filtering

WORK EXPERIENCE
Kit and Ace, Minneapolis, MN
February 2015-Present
Shop Director, Junior Shop Director
o Effectively communicate all corporate strategy from leadership to team members to ensure corporate alignment
o Consistently work with corporate leadership to communicate and evolve brand goals and initiatives
o Accountable for all aspects of the retail business including brand and market activations, inventory management, budget strategy and
compliance, as well as creative leadership and development
o Selected as New Business Opener to train new shops nine-person staff and ensure a smooth and successful opening
o Established and grew the Kit and Ace brand in Minneapolis through in-market initiatives and authentic relationship building

yoga-lu, Minneapolis, MN
July 2014-Present
Founder
o Developed and launched an on-demand yoga concept that sources instructors to various locations for private small group classes
o Recruited, interviewed and hired eight contract employees with ongoing networking and outreach to additional potential instructors
o Create and maintain all content for website, social media accounts, email newsletter and blog
o Manage all client communications from initial web sign-up through post-class feedback
o Network extensively with community influencers and local business owners to discuss strategic collaboration and marketing opportunities
Ocupop, Minneapolis, MN
April 2013-November 2014
Content Strategist
o Managed a variety of accounts as primary client contact, acting as design team liaison ensuring clarity of client needs and quality of work
o Worked directly with clients on a daily basis to ensure clarity of direction, revisions and on-going support
o Consistently created original copy for major accounts in print, web and social marketing campaigns
o Directed website creation from initial site mapping through launch with team of web developers for multiple clients
o Researched, created and implemented content and social media strategy plans for client rebranding projects
o Managed Ocupop's internal social media presence and acted as blog editor to assign, proofread and post to agency account
Nextpoint, Chicago, IL
Project Manager
January 2012-April 2013
Sales and Marketing Coordinator







July 2011-December 2012
o Led implementation of proprietary software deployment on an enterprise-wide scale for PepsiCo and The City of New York
o Analyzed and condensed complex case filings and materials to be used as client work product in court
o Acted as onsite manager for creative and technical support team during high-profile litigation
o Managed over 50 accounts and multiple projects simultaneously to track billable hours, tasks executed, deadlines and budget constraints
o Developed daily presentations based on client feedback to be used in court under pressure and time constraints
o Managed and generated content for companys social media platforms and website on a daily basis
o Created and distributed press releases and newsletters to both internal and external sources
EDUCATION:
University of Wisconsin-Madison, Bachelor of Arts 2011
Major: Journalism and Mass Communication; Strategic Communications, Honors Program

Cumulative GPA 3.7, GPA within Major 3.9

VOLUNTEER EXPERIENCE AND AWARDS

PAWS Chicago, Secondhand Hounds
September 2012-April 2013, May 2013- Present
o Volunteered 2-3 times per month for animal shelter PAWS Chicago, currently foster and volunteer with Secondhand Hounds dog shelter
2010 Vance and Betty Lee Stickell Award
May 2010
o Selected as most outstanding chapter member of University of Wisconsin Advertising Club based on adviser recommendation, advertising
industry aptitude, GPA, leadership essay and ad redesign - awarded full time internship with Eleven Inc. in San Francisco