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Technique
SUBMITTED TO
MisS DILPREET
INTRODUCTION:-
Electronic banking is one of the truly widespread
avatars of E-commerce the world over. Various authors define E-
Banking differently but the most definition depicting the meaning and
features of E-Banking are as follows:
1. Banking is a combination of two, Electronic technology and
Banking.
Evolution E-BANKING:-
The story of technology in banking started with the
use of punched card machines like Accounting Machines or Ledger
Posting Machines. The use of technology, at that time, was limited to
keeping books of the bank. It further developed with the birth of online
real time system and vast improvement in telecommunications during
late 1970’s and 1980’s.it resulted in a revolution in the field of banking
with “convenience banking” as a buzzword. Through Convenience
banking, the bank is carried to the doorstep of the customer.
Intense competition has forced banks to rethink the
way they operated their business. They had to reinvent and improve
their products and services to make them more beneficial and cost
effective. Technology in the form of E-banking has made it possible to
find alternate banking practices at lower costs. More and more
people are using electronic banking products and services because
large section of the banks future customer base will be made up of
computer literate customer, the banks must be able to offer these
customer products and services that allow them to do their banking
by electronic means. If they fail to do this will, simply, not survive.
New products and services are emerging that are set to change the
way we look at money and the monetary system.
Objectives:-
The main objectives of the study are:
E-banks are easy to set up so lots of new entrants will arrive. ‘Old-
world’ systems, cultures and structures will not encumber these new
entrants. Instead, they will be adaptable and responsive. E-banking
gives consumers much more choice. Consumers will be less inclined
to remain loyal.
Research Methodology:-
Research design:-
Research design constitutes the blue print for the
collection, measurement and analysis of data. The present study
seeks to identify the extent of preferences of E-Banking over
traditional banking among service class. The research design is
exploratory in nature.. For the selection of the sample, convenient
sampling method was adopted and an attempt has been made to
include all the age groups and gender within the service class.
Sources of data:
Primary data:
Questionnaire was used to collect primary data
from respondents. The questionnaire was structured type and
contained questions relating to different dimensions of e-banking
preferences among service class such as level of usage, factors
influencing the usage of e-banking services, benefits accruing to the
users of e-banking services, problems encountered. An attempt was
also made to elicit reasons for its non-usage. The questions included
in the questionnaire were open-ended, dichotomous and offering
multiple choices.
Questionnaire:-
Dear Respondent,
We are conducting a research study of
“E-banking Preferences among people in jalandhar ”. We
will appreciate your cooperation in this regard by filling up
the questionnaire carefully. All the information provided by
you will be kept confidential
More Less
Factors Strongly than average than Not at all
average Average
a All time availability
b Ease of use
c Nearness
d Security
e Direct access
f Friends/ Relatives
g Status symbol
8. Which of the following benefits accrue to you, while using E-
banking services?
a. Time saving b. Inexpensive
c. Easy processing d. d. Easy fund transfer
e. Any other, please
specify__________________________________________
Highly
Factors consider Major Average Minor
Ignora
ed ble
a Time consuming
b Insecurity
c ATM out of order
d Amount debited but not
withdrawn
e Problem of change in
mobile number
f Password forgotten
g Card misplaced
h Misuse of card
10. To what extent are you satisfied with your Banks’ E-banking
services?
c. Satisfied _________
d. Neutral ___________
e. Dissatisfied ___________
11. What other services you would like to have through E-banking?
_____________________________________________________
_______
37%
Fully aware
Had an idea
100%
No idea
46% Total
17%
Interepretation
As seen from Table 1, overall percentage of service class people
having complete knowledge about e-banking services provided by the
bank while opening an account in it is 37%, those having some idea
about it is 46% and the percentage of people having no awareness of
e-banking services provided by the bank is 17%. It can reasonably,
be concluded that nearly 85% of the population is having awareness
about e-banking services
Table 2.
Sources from which the respondents get the knowledge about the e-
banking services
No. of Respondents Percentage
Personal Visit 15 15%
Executive from Bank 21 21%
Advertisements 34 34%
Friends /Relatives 26 26%
Others 2 2%
Figure 2
2%
15%
26%
Personal Visit
Executive from Bank
21% Advertisements
Friends /Relatives
Others
34%
Interpretation
Table 3.
Awareness of E-Banking services
30.00%
20.00%
Series1
10.00%
0.00%
Banking
Banking
Internet
Debit
Credit
Card
Banking
Mobile
Card
ATM
Phone
Interpretation
E-banking constitutes services provided in terms of ATMs, Debit
Card, Credit Card, Phone Banking, Mobile Banking, Internet Banking
etc, of which the first six have been covered. Amongst these ATM
scores the largest used service status (26.03%) as indicated by table
3 figures. Close on the heels is Debit card (17.75%), Credit card
(14.79%), while phone banking lags behind by scoring the least
ie.,11.83%.
Table 4
Figure 4
Usage of e-banking
26%
Users
Non Users
74%
Interpretation
Table 4 shows that among those aware (which account for 83 in
number) about 74 persons use e-banking services, which is 74% of
total population studied.
Table 5.
Representation of frequency of usage
70
60 Internet Banking
50 Mobile Banking
40 Phone Banking
30 Credit Card
20 Debit Card
10 ATM
0
Wise thly
Table 6
Benefits of e-banking
TIME SAVING
INEXPENSIVE
EASY PROCESSING
EASY FUND
TRANSFER
EMERGENCY SKIN
SAVING
OTHERS
Interpretation
When asked to list various benefits accruing from the usage of e-
banking, time saving received highest percentage score at 42.42%
among different benefits such as time saving (42.42%), inexpensive
(12.72%), easy processing (24.24%), easy fund transfer(15.75%).
Quite interestingly, easy processing feature scored more than the
inexpensiveness of the e-banking services. The other benefits
accruing to the people include ready availability of funds, removal of
middlemen and no rude customer relation executives.
Table 7
70
60
50
40
30
20
10
0
Time Insecurity ATM out of Amount Problem of Password Card Card
consuming order debited but change in forgotten misplaced misuse
not mobile
withdrawn number
No. of Respondents
Interpretation
Suggestion :-
Internet banking would drive us into an age
of creative destruction due to non-physical exchange, complete
transparency giving rise to perfectly electronic market place and
customer supremacy. The question to be asked right now is "What
the Indian Banks should do" Whatever is the strategy chosen and
options adopted, certain key parameters would determine the bank's
success on web:
CONCLUSION:-
The usage of E-banking is all set to increase
among the service class. The service class at the moment is not
using the services thoroughly due to various hurdling factors like
insecurity and fear of hidden costs etc. So banks should come
forward with measures to reduce the apprehensions of their
customers through awareness campaigns and more meaningful
advertisements to make E-banking popular among all the age and
income groups. Further, with increasing consumer demands, banks
have to constantly think of innovative customized services to remain
competitive. E-Banking is an innovative tool that is fast becoming a
necessity. It is a successful strategic weapon for banks to remain
profitable in a volatile and competitive marketplace of today.
• www.banknetindia.com
• www.bharatbook.com
• www.hdfcbank.com