Sustainability Report 2011, Coca-Cola Deutschland (Germany)

Executive Summary

Executive Summary

About Coca-Cola: Worldwide and in Germany

International guidelines

The Coca-Cola Company based in Atlanta, USA is one

of the largest beverage companies in the world.
Every single day, 1.7 billion non-alcoholic beverages
made by The Coca-Cola Company are consumed in
over 200 countries worldwide. Coca-Cola celebrated
its 125th birthday in 2011. The Coca-Cola Company
has been present in Germany since 1929. Today,
Coca-Cola GmbH is responsible for national marketing, managing the Coca-Cola brands and other
central functions such as product and packaging
development. Coca-Cola Erfrischungsgetrnke AG
is responsible for the bottling and distribution of
over 70 products covering a wide range of nonalcoholic beverages from soft drinks, sugar-free
soft drinks, juices and cordials to juice spritzers, ice
teas, sport drinks, hot beverages, mineral water
and table water. With over 60 company sites in
seven distribution areas and over 10,000 employees,
Coca-Cola Erfrischungsgetrnke AG meets the demand for Coca-Cola products throughout Germany.

Live Positively! Sustainability as a part of the

business strategy

Membership of the United Nations

Global Compact
Supplier Guiding Principles
Code of Business Conduct
Workplace Rights Policy
Human Rights Statement

Partnerships and commitment to initiatives

(excerpt)
World Wide Fund for Nature (WWF)
Refrigerants, Naturally!
German Olympic Sports Confederation
Plattform Ernhrung und Bewegung e.V.
Fair Company
Bndnis gegen Homophobie
Awards in 2011 (excerpt)
Silver medal in DIE VERBRAUCHER INITIATIVE e.V.s
Sustainable Producer 2011 award
Top Employer 2011, CRF Institute
Germanys Top 100 Employers, trendence
Graduate Barometer

Corporate social responsibility and sustainability

are integral parts of the Coca-Cola corporate business strategy. The company strives to grow in
harmony with social standards without having a
negative impact on the environment. Our aim is
to be one of the most sustainable producers of
fast-moving consumer goods. In our sustainability
strategy, Live Positively! (in German: Lebe die
Zukunft!), we have dened seven areas of activity,
in which we actively contribute to a more sustainable development: beverage benets, water, climate
protection, packaging, workplace, active healthy living and community. Coca-Cola has set denitive
goals for each of these areas and adopted corresponding measures.

Sustainability Report 2011, Coca-Cola Deutschland (Germany)

Executive Summary

Product responsibility
Focus of commitment

Key figures

2009

2010

2011

Sales volume development in %

-2.1

+1.5

+6.1

65.8
17.8
12.2
4.2

65.5
17.7
12.3
4.5

66.2
17.5
11.5
4.8

70.2

70.1

71.2

Key figures

2009

2010

2011

Water use ratio at CCE AG

production sites in
litres/litres of product

2.17

2.07

2.06

1,007,309

992,429

938,308

42.79

39.39

38.69

26.56
11.56
11.09
5.08
2.70
0.22

28.85
12.51
11.48
5.12
2.43
0.22

26.58
14.23
11.96
5.47
2.31
0.76

0.412

0.407

0.388

72.01
27.95

67.72
32.25

64.05
35.90

0.04

0.03

0.05

Wide-ranging portfolio of non-alcoholic beverages for all needs and lifestyles.

Transparent information on the nutritional
values of our products.
Highest possible standards of quality and safety.
Clear guidelines on responsible marketing
and sales.

Goals

Providing at least one zero-calorie or light

alternative and one water product per
270,000 customers by the end of 2013
(currently at 101,000).
Strict compliance with our guidelines concerning product information, responsible
marketing and sales.

Portfolio in %
Soft drinks with sugar
Sugar-free soft drinks
Water
Juices, juice spritzers,
sport drinks, ice teas,
energy drinks
Average number
of calories per 250ml
of all drinks

Environment
Focus of commitment

Key areas: water, climate protection and packaging.

Water- and energy-saving programmes in operations and logistics.
Extensive analysis of water quality, carbon footprint and packaging optimisation.
Environmental coordinators at all production sites.
Promotion of multiple-use bottles and crates.
Development of sustainable packaging concepts,
such as PlantBottle.

Goals

Reduce ratio between water consumption

and production volume by 20 per cent compared
to 2004 values to under 2.0 litres per litre
of product by 2012.
Reduce energy requirements for newly
purchased refrigerators by 40 per cent compared
to refrigerators from 2000.
Equip existing refrigerators with energy-saving
systems > at least 60 per cent of all large
refrigerators should be equipped with an energysaving solution by 2013.
Phase out of uorocarbon refrigerants by 2015
for all newly purchased devices.
Reduce energy consumption by 0.375 megajoules per litre of product in 2012.
Increase share of recycling material in nonrellable PET bottles by 25 per cent.
Long term: Manufacture new nonrellable PET
bottles made completely out of renewable
materials and recycled PET.

Total carbon footprint

in tonnes
Composition of total
carbon footprint in %
Sales technology
(refrigerators, vending
machines, etc.)
Packaging
Sugar
Production
Concentrate
Logistics
Juices
Energy use ratio at
CCE AG production sites
in MJ per litre of product
Proportion of nonrefillable and refillable
packaging in %
Refillable packaging
Nonrefillable packaging
with deposit
Nonrefillable packaging
without deposit

Sustainability Report 2011, Coca-Cola Deutschland (Germany)

Executive Summary

Workplace
Focus of commitment

Key figures

Total workforce
CCE AG
Coca-Cola GmbH

2009

2010

2011

11,613
163

11,268
162

11,775
169

22.8
44

24.1
48

187

187

211

133

114

114

Accident statistics for

CCE AG and Coca-Cola
GmbH
Working days lost
First-aid accidents

6,641
714

6,743
1,592

6,436
1,542

Focus of commitment

Key figures

2009

2010

2011

Commitment from
distribution areas and
main headquarters
Total of all monetary
aid and aid in kind
in
Total hours of
community service

764,207

787,374

1,159,783

4,311

4,113

3,762

Workplace health and safety management.

Promotion of women in leadership roles.
Attractive training and trainee programmes.
Qualified further training of employees.
Employee pension and social security benefits.

Goals

To be among Germanys most popular employers.

Reduce the number of accidents in the workplace per 200,000 working hours from 3.7 in 2011
to 2.9 in 2012.

Percentage of women in
top leadership positions
(from 2010)
CCE AG
Coca-Cola GmbH
CCE AG trainees
Technical and industrial trainees
Commercial trainees

Community

Proactive relationships with local municipalities.

Social commitment for children and young
people.
Promotion of active healthy living through
physical exercise and sport programmes.
Corporate volunteering programmes.

Goals

Establish at least one programme in every

country which supports active healthy living
for consumers.
Use the communicative advantages of the brands
to contribute towards solving social challenges.
Organise an annual sustainability month
that gives employees time to commit to social
initiatives.

Mission Olympic
Participants
Number of physical
activities completed
Media contacts
in millions
Monetary media
value in million
for areas of physical
exercise and sport

606,000 424,000
1,082,000 1,100,000

215,000
896,618

213

218

131

4.8

4.6

3.1

Contact partner and contact information

Uwe Kleinert
Head of Corporate Responsibility
and Sustainability

Coca-Cola GmbH
Friedrichstrae 68 | 10117 Berlin
phone: +49 (0)30/22606-9434
e-mail: ukleinert@coca-cola.com
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