INTRODUCTION

Through the following discussion is intended to inform the reader, the personal point of
view when it comes to the Marketing Management, in order to have clearly important is
exerting said term in the current administration, since in recent times the main concern of
trade have been the free trade agreements that have generated a globalization of the market
that had an immediate impact in the search for elements that allow us to sustain current
front so aggressive competitiveness through any company it is in the market.
Therefore our main objective through the following is to give the reader the opportunity to
enrich their knowledge through strategies that allow you to apply the context of the market
and thus be more competitive.

MARKETING MANAGEMENT
All Business Administrators, we asked the future and through the development of the race
but in a nutshell that is marketing or what is its purpose? , Well today I wanted to bring a
very personal than this English term synthesis it represents in the world.
First we must know that what is sought with marketing is to study the market to which we
project coming, but to do this study need to focus on something very important is to
analyze the competition, meet their marketing strategies, know what market is projected
that communication mechanism used to advertise their product, which invests in both
innovation and how often launches new products, distribution channels used and especially
what their differentiators that make it different from the others on the market.
To summarize the above phrase competition must know more than my is held.
Second, a good market research should analyze the consumer, given to know, what their
tendencies are at consumption and all data that allow us to attack the perceived needs of the
consumer, we must implement the pyramid of Maslow , which defined human needs on a
scale of importance and physiological needs as we are the first stop and there are food
needs among others, hence our policy should be directed to seek to meet that need through
communication mechanisms such as social networks that are in vogue today, we must let go
of the old paradigm and consider that brand loyalty in the market today is a utopia, since
the consumer has the hand all means price for allowing you to choose which best fits sum
budget regardless of the age of any market comparison.
Not least we verify evolution that we will have on the market which will be the rate of
growth in the same likewise we must know what will be the strategies that will implement
the organization's future with the sole purpose of not to be stuck in time, but from the
beginning to draw and provide an adjusted planning to reality displayed.
Within that planning we must draw a market policy that allows us to conduct a thorough
analysis plan prices, new investments to keep us at the forefront and market dynamics.
But as we get ?, through three mechanisms which we know in advance and they are the
market context in which we live, the competition that we face and the consumer who will
impact, an analysis of these three mechanisms and collective synergy of them is going to be
a good market share.
Another important factor that we must know in the study of marketing management is the
marketing department of the company does not work alone, or isolated unlike senior
management must tend to generate a synergy between all departments which has a direct
impact on the above, considering the production area is strictly dependent on what the
department has analyzed according to the market, the same will happen to the shopping
area, financial area and especially the area of human talent as this depends which through

its officers processes are comfortable and they in turn put the effort especially to meet that
requirement in the marketing department.
An important aspect in our country today is the wrong thinking of some large companies
have dedicated more important and have turned to production to marketing, wrong
decision, because globally Colombia does not have the capacity to compete with other
countries that have been in power production at a lower price, there are going to find these
companies failed to point to this measure.
What you should do is aim at the mark, but that is the mark ?, is simply the identity of a
company or a product on the market, a good brand is worth more than any amount of
assets, as a good brand shields the product of the constant fluctuations of the market and
competition, such as Coca-Cola.
Within the usual marketing is the term corporate branding, to refer to what we dedicate
today and is to perfect a brand in the market, all we need to make improvements to a
product or company, seek ways of adding value added so that it is positioned and is
recognized over the other without much effort, to do this the Creole market will succumb to
the FTA, because we do not like competing against the hegemony of production of purely
industrial countries, the only way Exhaust is investing in development of marketing that
allows us to become a market economy where our native industrialize and invest it in
brandig in brand and we position in markets other orbits.
Brands give us four supports which summarize finally, the first is the coverage, depending
on how we project our market can make a mark for a local market or regional or perhaps
national one and if we go further then enter one international or perhaps overall which is
that we must always aim.
The second aspect is that innovation equals investment, without the latter can be no first
and without this there is no evolution and competitiveness, the third aspect is marketing and
it is here that we project ourselves to achieve a market position that we want and
incidentally measure how engaged my brand on the market.
The fourth and final bracket is projected cash flows are what will allow us to know how
much will sell in a period of ten years, this depends on the value of the brand.
Finally it is clear that marketing management is one of the main components of the current
administration, but invest in market research, we will fail, since you must know the
consumer as a whole and this is only achieved through something called the information
acquired through a deep analysis of the market.

CONCLUSIONS
The marketing management seeks to understand fully the context, competition and
the consumer.

One of the main strategies of the current marketing is aim at the corporate branding,
this translates to position the brand for which we will focus.

One of the main factors to be aware of the full extent of a marketing manager for
their work to be effective, it must be the product, the place that is going to move,
price and promotion or communication in which it will advertise your product.

BIBLIOGRAFIA Y WEBGRAFIA

http://www.jstor.org/stable/i40125527
https://www.youtube.com/watch?v=rVxmr68E7OQ
http://mclanfranconi.com/que-es-un-commodity-como-invertir-en-ellos/
http://www.yoseomarketing.com/blog/que-es-el-branding-corporativo-definicion/
http://www.jstor.org/stable/j.ctt13x1bnp?searchUrl=%2Faction%2FdoBasicSearch
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