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Visionary Leadership
Sub-Title
Abstract
This essay summarises the main focuses of leadership research in the 1980’s and 1990’s, which
given increasingly competitive, deregulated, technology led, globalised business environments
required theories of leadership which emphasises the need for quantum change and cultural
reinvention as a basis for economic success. Thus, the main focus of leadership research during
this period led to the development of charismatic and transformational theories of leadership,
which emphasised change, flexibility, creativity and reinvention at an individual, team and
organisational level as key outcomes of the leadership process. However, these theories of
leadership are not without criticism both in terms of their practical application and the soundness
of the underlying research paradigms. The work of Bass (1985, 1990, 1998), Bass & Avolio
(1985, 1990, 1994, 1995), House (1977), Conger & Kunungo (1987, 1999), Shamir et al,
(1993), Hunt (1996), Yukl (1998, 1999) amongst others is critically appraised in order to
identify the main tenets of transformational and charismatic leadership theory and to critically
evaluate their contributions to leadership research and practice.
Key Words
Transactional leadership occurs when leaders set up relationships with followers that are based
on an exchange for some resource valued by the followers. Interactions between the
transactional leader and the followers appear to be episodic, short-lived and limited to that one
particular transaction. A transactional leader balances the demands of the organisation and the
requirements of the people within the organisation.
Transformational leadership is much more complex and happens when people are engaged
together in such a way that leaders and followers encourage one another to increase levels of
motivation and morality. In such situations the aspirations of leaders and followers merge to
become one, (Bass, 1998).
Similarly, (Northhouse, 2001; McKenna, 2000) distinguishes between two types of leadership
styles:
Bass (1985, 1998) provides a more expanded and refined theory of transformational leadership
which develops the work of Burns (1978) and House (1977), by giving far more attention to the
behaviour and needs of followers than had previously been given. Bass (1985, 1998) argued that
the principles of transformational leadership could be equally applied to situations where the
outcomes were not positive than those where the opposite was true and describing transactional
and transformational leadership as a singe continuum rather than mutually independent continua.
Bass (1985, 1998) identifies the main characteristics of transformational leadership as; charisma
idealised influence, intellectual stimulation and consideration of the emotional needs of each
follower, (Hunt, 1996).
In developing his model of transformational leadership Bass (1985) built upon earlier
charismatic literature and it is not surprising that House’s (1977) model of charismatic
leadership is often mistakenly identified as an archetype of transformational leadership. Weber
(1947) describes charisma as a special personality characteristic that gives a person superhuman
or exceptional powers and is reserved for a few, is of divine origin, and results in the person
being treated as a leader. In addition to displaying certain personality characteristics, charismatic
leaders also demonstrate specific types of behaviours:
they are strong role models for the beliefs and values they want their followers to adopt,
Hunt (1996) provides a clear synopsis of the differences between Bass’s (1985) theory of
transformational leadership and the earlier work of (Burns, 1978; House, 1977):
Bass (1985) emphasised an expansion of the followers’ portfolio of needs and wants with
a firm focus on the need for growth, development and self-actualisation,
Bass (1985) allowed for positive and negative transformations, that is transformations
that lead to organisational failure or ethically undesirable outcomes,
Bass (1985) unlike Burns (1978) does not view transformational and transactional
leadership as opposite ends of the same continuum, but views transformational leadership
as higher order (extraordinary) leadership which goes beyond the transactions found in
everyday management,
Bass’s (1985, 1990, 1998) theory of transformational leadership identifies four dimensions of
transformational leadership behaviour, namely; idealised influence (or charisma), individual
consideration, inspirational motivation and intellectual stimulation.
Charismatic leadership (CL) or Idealised Influence (II) describes leaders who act as strong
role models for followers. Followers identify with these leaders and want very much to emulate
them. These leaders usually have very high standards of moral and ethical conduct can be
counted on to do the right thing. They are deeply respected by followers, who usually place a
great deal of trust in them. They provide followers with a vision and a sense of mission.
"Transformational leaders behave in ways that result in them being role models
for their followers. The leaders are admired, respected and trusted. Followers
identify with the leaders and want to emulate them; leaders are endowed by their
followers as having extraordinary capabilities, persistence, and determination.
The leaders are willing to take risks and are consistent rather than arbitrary. They
can be counted on to do the right thing, demonstrating high standards of ethical
and moral conduct." (Bass B, 1998, p.5)
Individual Consideration describes leaders who provide a supportive climate in which they
listen carefully to the individual needs of followers. “Leaders act as coaches and advisors while
trying to assist individuals in becoming fully actualised. These leaders may use delegation as a
means to help followers grow through personal challenges.” (Northouse, 2001, p.138)
Contingent Reward describes behaviour which supports an exchange process between leaders
and followers in which effort by the followers is exchanged for specific rewards. For this
behaviour to be successful the leader identifies what needs to be done and negotiates agreement
with followers on what the rewards will be for achievement of the task(s) or compliance with
organisational vision/mission.
Management by Exception (MBE) describes behaviour, which is concerned with the detection
and correction of errors. The active form of MBE is characterised by a leader who walks the job
and continually checks up on followers and provides feedback leading to corrective action,
which prevents mistakes or deviations occurring. The passive form of MBE is characterised by a
leader who takes no corrective action until mistakes have occurred.
The final dimension of leadership behaviour is Laissez Faire Leadership; this is recognition by
Bass (1985, 1990, 1998) that some leaders adopt a totally ‘hands-off’ approach, give no
feedback to followers, abdicate responsibility for decision making, make little effort to help
followers satisfy needs showing “passive indifference to the task and subordinates”, (Yukl,
1998, p.326)
(Bass 1985, 1990, 1998; Bass & Avolio 1994) claim that fundamental to understanding the
concept of transformational leadership is an appreciation that every leader displays each of the
above leadership factors to some extent. An optimal leadership profile resulting in commitment
to organisational change and reinvention is illustrated in fig 3 on page 7. The horizontal active
dimension is self-evident, the vertical dimensions are based on empirical evidence. The third
dimension (Depth) represents how frequently a leader displays a particular style of leadership.
4Is
CR
Passive Active
MBE
-A
MBE
-P
Frequency
LF
Ineffective
The recent ascendancy of models of charismatic and transformational leadership place a strong
emphasis on emotions, values and the importance of symbolic behaviour on the part of the leader
in order to communicate new found meaning to followers and to facilitate self-sacrificing
behaviour in the pursuit of supposedly shared objectives. In summary the transformational and
charismatic leadership theories of Burns (1978), Bass & Avolio (1985, 1990), Tichy &
Devanna (1986, 1990), House (1977), Conger & Kanungo (1987) amongst others provide
conceptual frameworks aimed at explaining how a leader is able to provide exceptional influence
in order that followers commit to difficult objectives, make self-sacrifices and achieve beyond
their initial expectations.
Whilst all of the above researchers describe the positive aspects of these theories Yukl (1999)
provides a concise critique of the conceptual weaknesses in these theories. In relation to
transformational leadership theory (Yukl, 1999; Shamir & Howell, 1999) argue that the
research of Bass & Avolio (1985, 1990) which has generated most research data, uses a Multi-
Functional Leadership Questionnaire (MFLQ) to identifying and differentiate between two
distinct types of leadership behaviours, those associated with Transformational Leadership which
include idealised influence (charisma), individualised consideration, intellectual stimulation and
inspirational motivation, and those associated with transactional leadership which includes
contingent reward behaviours and, active and passive management by exception. Yukl (1999)
cites the work of Bass (1996) in arguing that whilst many studies support the proposed
distinction between transformational and transactional behaviour other studies point to a number
of discrepancies and cites research by (Den Hartog, Van Muijen & Koopman, 1997; Lievens,
Van Geit & Coetsier, 1997; Yammarino & Bass, 1990) which provides evidence to suggest
that laissez-fair leadership and passive management by exception form a separate factor rather
than loading on transactional leadership and that positive reward behaviour loads on
transformational factor rather than the postulated transactional factor.
(Shamir & Howell, 1999; Hunt, 1991; Yukl 1998, 1999) argue that the discrepancies in
research data can be accounted for in terms of the following conceptual weaknesses in the
original theory:
Individual Consideration; this scale includes both the leadership behaviours of supporting
and developing, which arguably have distinct and different effects on followers. It is
reasonable to treat developing as a core transformational behaviour as it includes
coaching and mentoring which are likely to increase the skills of followers and lead to
increased self-efficacy. However, supporting involves being friendly, helpful considerate
and appreciative of followers which in turn is likely to lead to increased appreciation of
the leader but have little effect on skill development. Such behaviours could be more
accurately categorised as transactional as leader appreciation is exchanged for follower
satisfaction, which does not necessarily result in increased performance.
Intellectual Stimulation is characterised by a leader causing a follower to question their
beliefs, look at a problem in another way and risk themselves in its solution. The key
“Since the theory deals primarily with dyadic processes, it is not surprising that
there is better coverage of transformational behaviours at the dyadic level than at
the group and organisational level. Inspiring and developing are well represented
in the MFLQ. However, important empowering behaviours such as consulting,
delegating, and sharing of sensitive information are not directly represented in the
MFLQ. Bass (1996) has contended that transformational and transactional
leadership can be either directive (autocratic) or participative, but this is a weak
argument for excluding behaviours that seem so directly relevant to the influence
process underlying transformational leadership. Participation and delegation
involve internalisation when feelings of ownership for a decision link it more
closely to a follower’s self concept and self worth.” (Yukl, 1999, p.290)
Insufficient Specification of Situational Variables: (Bass & Avolio, 1985, 1990; Bass, 1996,
1997, 1998) argue strongly that transformational leadership theory can be applied in all situations
and that the outcomes are largely the same. (Yukl, 1998) cites the research of (Bass, 1985,
1996; Pawar & Eastman, 1997; Pettigrew 1988) in suggesting that situational variables may
moderate the effect of transformational leadership on followers. Shamir & Howell (1999) cite
the research of (Bass, 1995, 1996; Podsakoff, MacKenzie & Bommer, 1996) in suggesting that
such variables may include; an unstable environment, an organic structure as opposed to a
bureaucracy, an entrepreneurial culture, and the dominance of boundary spanning units over a
technical core. Due to the high inter-correlations between transformational behaviours the
MFLQ does not provide a valid mechanism for testing the effects of situational variables on the
effectiveness of transformational leadership.
Transformational leadership has a heroic bias: given the central importance of idealised
influence (charisma) in developing a transformational vision, which encourages self-sacrifice
and exceptional performance amongst followers. This can be argued to be a projection of the
leaders needs onto followers and characteristic of a process which at best could be described as
transactional and probably more accurately described as managerial manipulation leading to
increased control. Thus, this perspective views follower performance as dependent on the leader
and assumes that given a particular context an individual with the prerequisite skills required to
influence the work team can be found. An alternative perspective would view ‘heroic’
leadership as the ability to engender shared problem solving in an attempt to engender
organisational adaptability to changing environmental stimuli. Whilst according to (Yukl, 1998,
1999) the transformational leadership theory proposed by Burns (1978) would support the latter
perspective more than most, all theories of transformational leadership would benefit from a
more explicit description of the leadership process which takes into account the importance of
shared leadership within groups.
Charismatic Leadership
One of the earliest theories of charismatic leadership in organisations was developed by House
(1977), in order to explain leadership in terms of a set of testable observable processes. His
theory argued that not only were certain leadership behaviours associated with charisma but also
certain personality traits and situational variables, (Conger, 1999). These are summarised in
fig 4.
Conger & Kunungo (1987) developed a theory of charismatic leadership based on the premise
that charisma is an attributional phenomena.
According to the theory follower attribution of leadership charisma is determined by the leader’s
behaviour, skill and the situation, (Yukl, 1999). Conger & Kunungo (1987, 1999) developed a
questionnaire known as the ‘C-K scale’ based on the variables in their charismatic theory.
According to Shamir & Howell (1999) their validation studies indicated moderately good
support for the overall measure of charismatic behaviour and the inter-correlations amongst the
sub-scales were much lower than for (Bass & Avolio’s, 1985, 1990) multi-functional leadership
questionnaire. Thus, suggesting that the charismatic behaviours had been clearly and distinctly
defined by the C-K scale. Fig 14 summarises the characteristics of the main components and
variables relating to Conger & Kunungo’s (1987, 1999) theory of charismatic leadership.
Influence Process
The primary influence process is that of personal identification, which stems from the needs of
followers to emulate and please the leader – this can in extreme cases lead to idolisation. Thus,
leader approval becomes a measure of followers’ self-worth.
Leadership approval is expressed in terms of praise and recognition of follower accomplishments,
which in turn provides further motivation to behave in accordance with the leaders’ expectations.
As new follower behaviours become socially validated, the values underlying these behaviours
become internalised and previously held values are discarded, as they viewed as no longer
supporting the new behavioural norms.
According to (Conger & Kunnungo, 1999) the leadership behaviours involved in the process of
moving organisational members from an existing status-quo towards the achievement of long-
term goals may be represented in terms of a three stage model, leading to outcomes at an
Organisational, Group and Individual (Follower) Level which reinforce followers' attributions of
charismatic leadership.
The second stage is concerned with the formulation and articulation of goals, in this stage the
leader will need to develop and communicate a powerful, engaging and realistic vision in order
to define an idealised but achievable future state. The third stage is concerned with the leader
demonstrating to his/her followers how the future goals inherent in the vision can be achieved.
Within this staged module of the influence process Conger & Kanungo (1999) distinguished at
each stage between the behaviours associated with charismatic and non-charismatic leaders.
"This model, however, nicely simplifies and approximates this dynamic process
[leadership] and allows us to more effectively construct the differences between
charismatic and non-charismatic leadership. The reader should simply keep in
mind that, in reality, a leader is constantly moving back and fourth between the
stages or engaging in them simultaneously." (Conger & Kanungo, 1999, p.49)
Influence Strategy Positional power and personal Personal power (based on expert
Power base usage power (based on reward and/or power; respect and admiration
expert power, and liking for a for a unique hero).
friend who is a similar other).
Arthur (1993)
(Shamir, House & Arthur, 1993) developed earlier charismatic theories of leadership in
order to more adequately explain why charismatic leaders are able to influence followers so
that they are motivated to transcend their own self-interest for the sake of the organisation.
This theory is based on the self-concept theory of motivation proposed by Shamir (1991), the
assumptions underpinning this theory as cited by (Thompson & McHugh, 1995) are that:
Personal Identification
As with Conger & Kunungo (1987), Shamir’s et al, (1993) theory recognises that for some
followers personal identification with a charismatic leader may occur. (Yukl, 1998;
Northouse, 2001).
Social Identification
Shamir’s et al., (1993) theory differs from other charismatic theories of leadership in that it
acknowledges that social identification in terms of defining oneself in terms of membership
Internalisation
Self-Efficacy
Shamir et al., (1993) view the self-efficacy of followers, as the self-directed belief and
competence to attain difficult task objectives based on an ability to autonomously construct
new meaning from existing structures of professional and social knowledge. Collective self-
efficacy refers to the “perception of group members that they can accomplish exceptional
feats by working together”, (Yukl G, 1998, p.306). Charismatic leaders develop self and
group efficacy by communicating high expectations to followers, expressing belief in
followers ability to attain them and by celebrating achievement.
Facilitating Conditions
Shamir & Howell (1999) and Yukl (1998, 1999) both provide insightful critiques relating to
the conceptual and practical liabilities of charismatic leadership and may be summarised as
follows:
Ambiguity about the nature of Charisma: Yukl (1999) cites Bryman (1993) in arguing that
all theorists offer a different definition of the nature of charisma and the associated processes
of charismatic leadership. Conger & Kunungo (1987, 1999) argue that the attributions of
charisma are determined jointly by the leader, followers and the situation. Whereas, House
(1977) and Shamir et al., (1993) define charismatic leadership in terms of how the leader
influences follower attitudes and motivation, regardless of whether followers consider the
leader to be extraordinary.
Ambiguity about the Underlying Influence Processes: Conger & Kunungo (1987) emphasise
the importance of personal identity as the primary mechanism of influence. However,
Conger & Kunungo (1999) argue that whilst in the early stages of what is essentially a
dyadic relationship personal identity is the primary mechanism of influence, as the
relationship develops internalisation becomes an important influencing factor. Whereas,
Shamir et al., (1993) emphasise social identification, self-efficacy and internalisation, as
well as personal identity as influence processes.
Ambiguity about Essential Behaviours: (Shamir & Howell, 1999; Yukl, 1998, 1999) argue
that whilst the charismatic leadership behaviours associated in their recent theory of
charismatic leadership (Conger & Kunungo, 1999) are consisted with their earlier research
comparing charismatic to non-charismatic leadership, (Conger & Kunungo, 1987).
Whereas, the theory proposed by Shamir et al., (1993) includes a set of behaviours derived
from House’s (1977) theory but also some borrowed from transformational theories. Yukl
(1999) goes on to argue that the link between the behaviours and the explanatory processes
There has been little research to directly assess the practical implications of charismatic
leadership in organisations. According to Yukl (1999) even though proponents acknowledge
the ‘dark side’ of charisma, the theories would benefit from research leading to conceptual
and practical clarity in relation to the conditions under which charismatic leadership is
necessary or desirable.
Transformational and charismatic leadership theories have dominated the leadership research
agenda in the 1980’s and 1990’s whilst they have undoubtedly provided a timely focus on the
role of the leader during times of change and the behaviours which may facilitate cultural
renewal and reinvention in an attempt to achieve competitive advantage within today’s
overcrowded, globalised markets. It is worth remembering that essentially they are
behavioural models, which suffer from many of conceptual and practical liabilities inherent
in earlier style approaches to leadership research such as; failure to adequately explain how
leadership behaviour leads to specific leadership outcomes that is a lack of consideration of
intervening variables and an implication that change can be achieved through the application
of transformational leadership behaviours alone. McHugh & Thomson (1995) cite Stogdill's
(1974) review of leadership research in arguing that:
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