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KFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in
Louisville, Kentucky, known mainly for its fried chicken. Since 2002 KFC has been a wholly
owned subsidiary of Yum! Brands, Inc.The company was founded by Colonel Harland Sanders
in 1952, with the abbreviated form of its name adopted in 1991. The colonel has always been a
part of the KFC logo. In the early years, you can see him to have a more serious face but over
time, you can see that his face has become more friendly. Also, the red color in the logo has
given the logo a more bold and lively look.
In April 2007, KFC unveiled their current logo in which the Colonel shed his white suit jacket
for a red cook's apron. The new logo includes bolder colors and a more well-defined visage of
the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and
goatee. The logo is changing for only the fourth time in 50 years, and for the first time in nearly a
decade. The smiling Colonel is featured against a red background that matches his red apron,
with the KFC brand name in black thick lettering under his chin.
The company also began using its original appellation of Kentucky Fried Chicken again for its
signage, packaging and advertisements in the United States as part of a new corporate re-
branding program; newer and remodeled restaurants will have the new logo and name while
older stores will continue to use the 1991 signage. Additionally, the company continues to use
the abbreviation KFC freely in its advertising. Internationally the company is still known as
KFC.
Notes:
In 2006, KFC claimed to have made the first logo visible from outer space, though Readymix has
had one since 1965. KFC says "[It] marked the official debut of a massive global re-image
campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next
few years." The logo was built from 65,000 one-foot-square tiles, and it took six days on site to
construct in early November. The logo measured a record-breaking 87,500 square feet (8,129.0
m²),and was placed in the Mojave Desert near Rachel, Nevada
http://www.kfc.com/facefromspace/popup_video.asp
Information provided by
www.kfc.com
Colonel Sanders was always experimenting with food at his restaurant, Sanders
Court & Cafe, in Corbin, Ky., in those early days of the 1930s.
He kept adding this and that to the flour for frying chicken and came out with a
pretty good-tasting product. But it was sloooow. Customers still had to wait 30
minutes for it while he fried it up in an iron skillet. Most other restaurants serving
what they called "Southern" fried chicken fried it in deep fat. That was quicker, but
the taste wasn't the same.
He bought one of the pressure cookers and made a few adjustments. After a lot of
experimenting with cooking time, pressure, shortening temperature and level,
Eureka! He'd found a way to fry chicken quickly, under pressure, and come out with
the best chicken he'd ever tasted.
In the early 1950s a new interstate highway was planned to bypass the town of
Corbin. Seeing an end to his business, the Colonel auctioned off his operations.
After paying his bills, he was reduced to living on his $105 Social Security checks.
Confident of the quality of his fried chicken, the Colonel devoted himself to the
chicken franchising business that he started in 1952. He traveled across the country
by car from restaurant to restaurant, cooking batches of chicken for restaurant
owners and their employees. If the reaction was favorable, he entered into a
handshake agreement on a deal that stipulated a payment to him of a nickel for
each chicken the restaurant sold.
By 1964, Colonel Sanders had more than 600 franchised outlets for his chicken in
the United States and Canada. That year, he sold his interest in the U.S. company
for $2 million to a group of investors including John Y. Brown Jr., who later was
governor of Kentucky from 1980 to 1984.
For years, Colonel Harland Sanders carried the secret formula for his Kentucky Fried
Chicken in his head and the spice mixture in his car. Today, the recipe is locked
away in a safe in Louisville, Ky. Only a handful of people know that multi-million
dollar recipe (and they've signed strict confidentiality contracts).
Today, security precautions protecting the recipe would make even James Bond
proud.
When 90 year old Colonel Sanders died of leukemia in 1980 -- still possessing the
arteries of a much younger man -- his body lay in state in the Kentucky capitol
rotunda.
Facts:
Apart from fulfilling our commitment of serving delicious, fresh and hygienic food and at the
same time providing our customer with the ultimate entertainment; KFC also plays in the
economics development of our country.
• Presently KFC has provided to over 1200 Pakistanis, which adds up to 6000 individuals
directly dependent in KFC Pakistan.
• The Government of Pakistan receives over Rs.10 million per month from KFC Pakistan
as direct taxes.
• 95% of all food and packing material used in KFC Pakistan is procured locally, which
sums up to a purchase of over Rs.35 million per month.
• Each new outlet developed by KFC Pakistan costs approximately Rs.40 million, which is
a huge amount for our construction industry.
KFC and Pakistan…Growing Together.