Вы находитесь на странице: 1из 11

The Kentucky Fried Chicken® was

founded by Colonel Harland


Sanders (born on September 9,
1890) at the age of sixty-five.
KFC® is currently one of the
largest businesses of the global
food service industry and is widely
known around the world as the
face of Colonel Sanders.
Every year, over a billion KFC®
chicken dinners are served
featuring the Colonel’s “finger
lickin’ good” special recipe. The
Colonel has spread his industry
currently to more than eighty
countries and territories globally.
At the age of forty, Colonel Sanders
began cooking for travelers in his
service station located in Corbin,
KY. However, rather than coming
in for service for their cars,
hundreds of people began coming
to the Colonel’s station specifically
for his food. So he expanded his
new up-and-coming business by
moving across the street to a hotel
and restaurant that seated one
hundred and forty-two people.
While cooking here, Colonel
Sanders perfected his secret blend
of eleven herbs and spices for his
special recipe that is still used
today.
With his special cooking
techniques, Sanders’ station
became famous and he was
recognized for his amazing cuisine
by the Governor at the time, Ruby
Laffoon in 1935 when he was made
a Kentucky Colonel; hence the
name Colonel Sanders. In 1939,
Colonel Sanders’ restaurant won
the top spot on Duncan Hines’
“Adventures in Good Eating.”
After his amazing start-up in 1952,
the Colonel devoted himself for the
rest of his life to his chicken
franchising business. To spread his
famous recipe, he spanned the
country in his car from his small
business in Kentucky to cook his
chicken for restaurant owners and
their employees. If his subjects
loved it like his other customers
had, the Colonel made a deal with
the establishment, saying that they
would pay him a nickel for each
chicken they sold in their
restaurant. So many restaurants
agreed that by 1964, the Colonel
had over six hundred franchised
outlets in the United States and
Canada for his chicken. Also in
1964, Colonel Sanders decided to
sell his interest in the United States
company for small change (only $2
million) to a small faction of
investors, such as John Y. Brown Jr.,
the governor of Kentucky from
1980 to 1984. However, Colonel
Sanders continued to be the public
spokesman for KFC® and in 1976,
he was named the world’s second-
most identifiable celebrity by an
independent survey.
With this new group of investors
undertaking the Corporation, KFC®
expanded and matured quickly.
The Corporation was listed on the
New York Stock Exchange on
January 16, 1969, only three years
after it had gone public on March
17, 1966. Then, after the KFC
Corporation® was acquired by
Heublein Inc. on July 8, 1971 for
$285 million, the company grew to
an enormous three thousand and
five hundred franchised and
company-owned restaurants world-
wide.
Subsequently, Heublein Inc. was
next acquired by R.J. Reynolds
Industries, Inc. (currently RJR
Nabisco, Inc.) in 1982, making
Kentucky Fried Chicken® a
subsidiary of Reynolds. After that,
in October of 1986, PepsiCo, Inc.
made a purchase of $840 million
from RJR Nabisco, Inc.
However, in January of 1997,
PepsiCo, Inc. revealed that it would
be making KFC® and its other
small quick service restaurants –
Taco Bell and Pizza Hut – into an
independent restaurant company
known as Tricon Global
Restaurants, Inc. The company
also stated that it would change
the corporation’s name to Yum!
Brands, Inc. in May of 2002. This
corporation, which currently owns
A&W All-American Food
Restaurants, KFC, Long John
Silvers, Pizza Hut and Taco Bell
restaurants, is the world's principal
restaurant corporation in terms of
system units, having a stifling
thirty-two thousand and five
hundred units in over one hundred
countries and territories.
Sadly, after traveling two hundred
fifty thousand miles every year
visiting his restaurants around the
globe, Colonel Sanders died of
leukemia at the age of ninety in
1980.
Interestingly enough, this
enormous, global corporation all
started with simply a sixty-five-
year-old gentleman and a chicken.

HOME
KFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in
Louisville, Kentucky, known mainly for its fried chicken. Since 2002 KFC has been a wholly
owned subsidiary of Yum! Brands, Inc.The company was founded by Colonel Harland Sanders
in 1952, with the abbreviated form of its name adopted in 1991. The colonel has always been a
part of the KFC logo. In the early years, you can see him to have a more serious face but over
time, you can see that his face has become more friendly. Also, the red color in the logo has
given the logo a more bold and lively look.

In April 2007, KFC unveiled their current logo in which the Colonel shed his white suit jacket
for a red cook's apron. The new logo includes bolder colors and a more well-defined visage of
the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and
goatee. The logo is changing for only the fourth time in 50 years, and for the first time in nearly a
decade. The smiling Colonel is featured against a red background that matches his red apron,
with the KFC brand name in black thick lettering under his chin.

The company also began using its original appellation of Kentucky Fried Chicken again for its
signage, packaging and advertisements in the United States as part of a new corporate re-
branding program; newer and remodeled restaurants will have the new logo and name while
older stores will continue to use the 1991 signage. Additionally, the company continues to use
the abbreviation KFC freely in its advertising. Internationally the company is still known as
KFC.
Notes:
In 2006, KFC claimed to have made the first logo visible from outer space, though Readymix has
had one since 1965. KFC says "[It] marked the official debut of a massive global re-image
campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next
few years." The logo was built from 65,000 one-foot-square tiles, and it took six days on site to
construct in early November. The logo measured a record-breaking 87,500 square feet (8,129.0
m²),and was placed in the Mojave Desert near Rachel, Nevada
http://www.kfc.com/facefromspace/popup_video.asp

Information provided by
www.kfc.com
Colonel Sanders was always experimenting with food at his restaurant, Sanders
Court & Cafe, in Corbin, Ky., in those early days of the 1930s.

He kept adding this and that to the flour for frying chicken and came out with a
pretty good-tasting product. But it was sloooow. Customers still had to wait 30
minutes for it while he fried it up in an iron skillet. Most other restaurants serving
what they called "Southern" fried chicken fried it in deep fat. That was quicker, but
the taste wasn't the same.

Then the Colonel went to a demonstration of a "new-fangled gizmo" called a


pressure cooker sometime in the late 1930s. During the demonstration, green
beans turned out tasty and done just right in only a few minutes. This set his mind
to thinking. He wondered how it might work on chicken.

He bought one of the pressure cookers and made a few adjustments. After a lot of
experimenting with cooking time, pressure, shortening temperature and level,
Eureka! He'd found a way to fry chicken quickly, under pressure, and come out with
the best chicken he'd ever tasted.

In the early 1950s a new interstate highway was planned to bypass the town of
Corbin. Seeing an end to his business, the Colonel auctioned off his operations.
After paying his bills, he was reduced to living on his $105 Social Security checks.

Confident of the quality of his fried chicken, the Colonel devoted himself to the
chicken franchising business that he started in 1952. He traveled across the country
by car from restaurant to restaurant, cooking batches of chicken for restaurant
owners and their employees. If the reaction was favorable, he entered into a
handshake agreement on a deal that stipulated a payment to him of a nickel for
each chicken the restaurant sold.

By 1964, Colonel Sanders had more than 600 franchised outlets for his chicken in
the United States and Canada. That year, he sold his interest in the U.S. company
for $2 million to a group of investors including John Y. Brown Jr., who later was
governor of Kentucky from 1980 to 1984.

For years, Colonel Harland Sanders carried the secret formula for his Kentucky Fried
Chicken in his head and the spice mixture in his car. Today, the recipe is locked
away in a safe in Louisville, Ky. Only a handful of people know that multi-million
dollar recipe (and they've signed strict confidentiality contracts).

Today, security precautions protecting the recipe would make even James Bond
proud.
When 90 year old Colonel Sanders died of leukemia in 1980 -- still possessing the
arteries of a much younger man -- his body lay in state in the Kentucky capitol
rotunda.

Amended from articles found at www.kfc.com


Food, fun & Festivity, this is what KFC is all leading the market since its inception, KFC
provides the ultimate chicken meals for a chicken loving nation. Be it colonel sanders secret
original recipe chicken or the hot & spicy version, every bite brings a yum on our face. At KFC
we can proudly say, “We do chicken right”.
Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way. With over
10,000 outlets in the world, KFC has maintained its title, for the last 60 years, of being the
chicken Experts. Opening the first KFC outlet in Gulshan-e- Iqbal in 1997. KFC wore the title of
being the market leader in its industry. Serving delicious and hygienic food in a relaxing
environment made KFC everyone’s favorite. Since then, KFC has been constantly introducing
new products and opening new restaurants for its customers.
Presently KFC is branched out in eighteen major cities of Pakistan (Karachi, Lahore,
Gujranwala, Sukkur & Muree) with more than 60 outlets nation-wide.

Facts:

Apart from fulfilling our commitment of serving delicious, fresh and hygienic food and at the
same time providing our customer with the ultimate entertainment; KFC also plays in the
economics development of our country.
• Presently KFC has provided to over 1200 Pakistanis, which adds up to 6000 individuals
directly dependent in KFC Pakistan.
• The Government of Pakistan receives over Rs.10 million per month from KFC Pakistan
as direct taxes.
• 95% of all food and packing material used in KFC Pakistan is procured locally, which
sums up to a purchase of over Rs.35 million per month.
• Each new outlet developed by KFC Pakistan costs approximately Rs.40 million, which is
a huge amount for our construction industry.
KFC and Pakistan…Growing Together.

Вам также может понравиться