IAT

1 - Question Paper Business Research Methods

2 Marks Questions

1) State which type of research provides summation and recasting of data.
Reporting type of research provides summation and recasting of data.
2) Differentiate research hypothesis from research objective.
Research hypothesis
Research objective
A research hypothesis is the statement The research objectives address the
created by researchers when they purpose of the project/investigation.
speculate upon the outcome of a These objectives may be research
research or experiment.
questions and associated investigative
questions.
3) What is a proposition?
Its a a statement about observable phenomena (concepts) that may be judged as
true or false
4) Is explanatory and causal research are same!? Why!?
They are same as both go beyond description and attempts to explain the reasons
for the phenomenon that the descriptive study only observed
5) Differentiate concept from a construct?
Concept
Construct
It is a generally accepted collection of It is an image or abstract idea specifically
meanings or characteristics associated invented for a given research and/or
with certain events, objects, conditions, theory-building purpose.
situations, and behaviors. Classifying and
categorizing objects or events that have
common characteristics beyond any
single observation creates concepts
6) Define business research?
Business research is a systematic inquiry that provides information to guide
managerial decisions. it is a process of planning, acquiring, analyzing, and
disseminating relevant data, information, and insights to decision makers in ways
that mobilize the organization to take appropriate actions that, in turn, maximize
performance.
7) What is a predictor?
Its a variable which is manipulated by the researcher, and the manipulation causes
an effect on the dependent variable.
8) State any two research models.
Descriptive, Predictive, Normative.
9) What is a conjecture?
An opinion or conclusion formed on the basis of incomplete information.
10) Name the phenomena in which investigators have no control over the variables and
they cant manipulate it?
Ex post facto.

10 Marks Questions

11) State and Explain the various stages of the research process
Exploration, Research Proposal, Research Design Strategy, Data Collection &
Preparation, Data Analysis & Interpretation, Research Reporting, Management
Decision.
12) State any 10 differences between empiricial research and exploratory research
Empiricial research
Exploratory research
It is to denote observations and Exploration is particularly useful when
propositions based on sensory researchers lack a clear idea of the
experience and/or derived from such problems they will meet during the
experience by methods of inductive study. Through exploration researchers
logic, including mathematics and develop concepts more clearly, establish
statistics. Researchers using this priorities,
develop
operational
approach attempt to describe, explain, definitions, and improve the nal research
and make predictions by relying on design. Exploration may also save time
information gained through observation. and money. Phases: 1) Discovery and
It is the design f procedures to collect analysis of secondary sources
factual information about hypothesized published studies, document analysis,
relationships that can be used to decide retrieval of information from orgs
if a particular understanding of a database. 2) Expert interviews 3)
problem and its possible solution are Interviews with individuals involved with
correct.
the problem 4) GD with individuals
involved with the problem. Objectives to
accompolish:
1)
Expand
your
understanding of the management
dilemma 2) Gather background
information on your topic to refine the
research
question.
3)
Identify
information that should be gathered to
formulate investigative questions. 4)
Identify sources for and actual questions
that might be used as measurement
questions. 5) Identify sources for and
actual sample frames (lists of potential
participants) that might be used in
sample design.
13) What is the role of theory in research
A theory is a set of systematically interrelated concepts, definitions, and
propositions that are advanced to explain and predict phenomena (facts). In this
sense, we have many theories and use them continually to explain or predict what
goes on around us. To the degree that our theories are sound and t the situation, we
are successful in our explanations and predictions.
14) Pls read the following case and answer any one of the given two questions.
Brief Case: Ad Spending in India
Ad spending in India will grow 13% to touch Rs.48,797 crore in 2016 on account of
improving business and consumer sentiments, said ZenithOptimedia, a leading
media buying agency which is part of the Publicis Groupe. The estimates are part of
the agencys global ad expenditure forecasts. In India, ad spending will be fuelled by

television, which is estimated to grow at 15%, up from 10% in 2015, and print, which
is expected to grow at 10%, down from 12% in 2015. Ad spending on digital media
will continue to grow the fastestabove 20%while all other media are expected to
grow at 5-10%, similar to 2015 rates. The agency said global ad expenditure will
grow 4.7% in 2016 to reach $579 billion by the end of the year. At the beginning of
2015, it had forecast the Indian ad market to grow at 12%. It is now expected to
close the year with around 12% growth. In 2016, television ad spending is estimated
to clock Rs.18,946 crore, print Rs.20,660 crore and digital Rs.4,583 crore. The big
story of the year will be the return of television, and to some extent, print media,
which are expected to grow at a stronger pace due to e-commerce ads. About
Rs.2,000-4,000 crore has been spent by 56 e-commerce brands on television this
year, estimates from television channels, e-commerce advertisers and media buyers
show. Globally too, television is the dominant advertising medium, with a 38% share
of total ad spend in 2015, stated the report. In 2018, however, ZenithOptimedia
expects the Internet to overtake television to become the largest single advertising
medium globally.
Much like 2015, expect heavy ad spending by shopping portals such as Flipkart and
Amazon, telecom operators like Bharti Airtel and Vodafone and mobile phone
manufacturers like Micromax and Xiaomi, among others in 2016. Traditional
advertisers such as consumer goods companies and automobile makers would be
the next set of big spenders in advertising next year.

14.1) Do a casual study which explains the state of ad spending in India by the end of
2016
Apply the following points of causal research to the case:
Casual Research points:
1. Understanding which variables are the cause, and which variables are the effect.
2. Determining the nature of the relationship between the causal variables and the
effect predicted
3. The cause and effect relationship will be proved or disproved by the experiment.
4. Clearly identifying which variables are being tested as independent (causing
effect) and which are being tested as dependent (being effected).
5. There are no external variables that can also be causing changes in your results.
14.2) State the variables independent, dependent, intervening, extraneous,
moderating and controling, which will help you to measure and study the
effectiveness of ad spending in india.
Based on the definitions of variables given, pick up the suitables variables from the
given case to suite the category of the variable.