KUSHAGRA SINGH

B.COM(HONS)2ND
YEAR
2015-16

TABLE OF CONTENT
EXECUTIVE SUMMARY
OBJECTIVE OF THE STUDY
INTRODUCTION..
RESEARCH METHODOLOGY..
COMPANY PROFILE
HISTORY OF SAMSUNG..
LITERATURE REVIEW.
PRODUCT LINE.
MARKETING METHODOLOGY.
COMPETITORS..
SWOT ANALYSIS..
DATA ANALYSIS
LIMITATIONS & SUGGESTION.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

RECOMMENDATION.
CONCLUSION.
BIBLIOGRAPHY..
ANNEXURE

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Executive Summary
Samsung Electronics has proven to the business world that they are one of the
mostprestigious technology companies in the industry. With more technology
advancements thanour market can handle at this point and time, Samsung has
paved the way for the future inelectronics. One of the most popular new toys in
the market today, is the unbelievable 3D TV.The first 3D TV was launched in
March of 2010, and has already had a major impact on themarket. With the release
earlier this year, Samsung dominated the market, controlling nearly90% of the total
share. Samsungs product, the 9000 series TV, is incomparable to competitionwith
its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also
comes with afull color spectrum that makes for an incredible viewing
experience.Although Samsung is dominating the 3D market, we still have very
detailed strategiesand tactics that we believe will give us an increased competitive
advantage over our competition. The companys main emphasis the past couple
years has been on integration,union, and encouraging innovation. Samsung is
always preparing for the next big item to hit themarket, which is why their
technology is so far ahead of all leading competitors. In the future,we plan to enter
the 3D video gaming market with a partnership with Microsoft. This will give
usaccess to all of Microsofts gaming technology, in which we will combine with

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

our quality of sound and viewing stations to create the ultimate gaming
experience. Of course, throughoutour journey through this market, we will
continue to provide the best ad campaigns for the publicso that they will never
forget our product. We will put as much prominence as possible in thesleek design
and the one of a kind ultra-thin panel, only available in the Samsung 9000
series.By having an effective ad campaign, we will be able to catch the eye of
many different targetgroups. Our major target groups are men around the ages of
mid twenties to late thirties,Caucasian males, with a new and growing family.
Studies show that this category is more likelyto buy the TV, along with a gaming
system, than other aged males. We are also targeting CubeTubers. This is a group
that consists of young people who grasp onto new technology quickly.This group is
a large part of the 3D TV market right now.If the discussed strategies and tactics
are successfully carried out, Samsung and the9000 series 3D TV, will hold the top
spot in the television market for years to come. When thismarket starts to decline,
Samsung has the technology ready for the next big wave of televisions,3D TV
without glasses.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

OBJECTIVE OF THE STUDY

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

OBJECTIVE OF THE STUDY

To Find out the consumer satisfaction towards tablet.

May our features, which a customer looks for in tablet before making a purchase.
Factors that influence decision making in purchasing a tablet.

Factors , which helps in increasing the sale of tablet.

To study the customer satisfaction levels for various Tablet of Samsung Tab.

To find out reason behind various levels of customer satisfaction

To rank different models of Samsung Tablet on the basis of customer satisfaction.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

INTRODUCTION

The cellular phone industry is one of Indias rapidly growing industries.

Since the industry came into being in the mid 1990s.Its average per
annum growth rate has been a phenomenal 85 percent. By the end of
2002, the Indian cellular phone industry had over 10 million subscribers.
The industry has undergone a number of changes over the year. The
national

telecom

development

of

policy
the

1999

cellular

was

an

telecom

important
industry

in

landmark
India;

in

the

the
tarif

rationalization and policy regulation introduced in the policy helped the

industry grow at the pace it did the years 2001 and 2002 saw an increase
in level of competition in the industry with more operators being given
licenses, and fixed line providers also entering the mobile market.

In

2003,

Telecom

Regulatory

Authority

of

India

(TRAI)

announced

regulation of interconnects user charges to resolve conflicts between

cellular operators and fixed line operators.

Cellular phone industry, 1990, per annum, growth rate, phenomenal, 85

percent, 2002, Indian cellular phone industry, 10 million, subscribers,
National Telecom Policy, 1999, tarif rationalization, policy regulation,

2001,

2002,

competition,

operators,

mobile

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
market, 2003, Telecom

Regulatory Authority of India, TRAI, interconnect user charges, conflicts,

cellular operators, fixed line operators

Mobile Industry, after the slump has shown signs of recovery and as per IDC Indias latest
report, Indias mobile handset market touched 100.9 million units in the year ended June
2009, recording a growth of 6.7%* from 94.6 million units in the previous year ended June
2008.
In terms of units shipped, Nokia had the largest share (*) of 56.8%,
followed by Samsung with a 7.7% share while LG stood third with a 5.4%
share in the 12-month period ended June 2009.
FUTURE OF MOBILE INDUSTRY IN INDIA

A lot of water has flowed under the bridge from the time that mobiles
were unheard of in India to the present where they have become almost
ubiquitous. Beginning from those days, Indian subscribers paid around Rs.
16.40 for a mobile to mobile call and around Rs 32.80 for a mobile to a
land-line call. Today, as per recent statistics, customers pay far lesser for
calls and occasional text messages that add up to around Rs 300 a month
and

upwards.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
Now that mobiles have moved into the afordable bracket, there is a great
demand for additional mobile services such as mobiles, email, stock
market quotes, and astrology services, just to name a few.
A recent survey pointed to the fact that for most customers, mobile
phones have become an extension of their personality. Many go a step
ahead to say that mobile phones define their individuality as well.

In such a scenario, it is worthwhile to compare the growth of the mobile

phone industry vis-a-vis the computer industry in India. According to
recent statistics, there are nearly 300 million mobile phone subscribers as
compared to just around 30 million PC's in the country. Additionally,
around 8 million subscribers are signing up every month for mobile
services alone.
For most individuals, mobile phones are becoming a single point of
contact for the world surrounding them covering a wide range of utilities
like

emailing,

entertainment,

and

banking.

More and more people are looking out for more than just talk time on their
mobiles. All this is generating a lot of enthusiasm for mobile companies. A
number of serious players in this industry are looking at a range of such
value added services, which have the capability to boost their bottom line.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
Not only are Indians enthralled, but they started spending a considerable
amount on these services too. This figure amounted to around $250
million last year. This figure is expected to reach $1.7 billion by the year
2010. This is a boon in disguise for Indian cellular operators who are
seriously looking forward to enhance their revenues. Currently, nearly
80% of the revenues come from services like ring tones and SMS. This
makes India the second largest mobile market on earth.

The young mobile savvy generation currently feels less privileged in

nearly every sector. And that's precisely what is fuelling the growth in
mobile services across the country. As the market expands but fulfilling
the needs of mobile users by providing them attractive services, mobile
phones are becoming a new vehicle for reaching out to the mobile
generation.

Mobile content providers also visualize a big jump in their services. These
include many global companies such as Google, Yahoo and MSN, which
have signed up with many Indian operators like Airtal Bharti, Vodafone,
Tata, and Reliance Communications. Together, they ofer a host of services
based on the local and regional markets in their area of operation.

The Indian mobile scenario seems to be all set for the next stage expansion and consolidation, but there are a few complications as well.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
Not all users can aford costlier services beyond messaging and talk time.
What is expected is increase in the already growing user base so such
services can become afordable to one and all in the long run.

FDI in Indian Telecommunications Industry is likely to face a hike from the

current 49 percent to 74 percent as has been announced by the Union
cabinet on 2005. For that, the Union Cabinet will take into account the
concerns

of

security

agencies

and

the

left

parties.

This rise in the foreign direct investment in the telecommunication market

in India will enable companies like Bharti Tele-Ventures and Hutchison
Essar to modulate the foreign stakes in their companies that have already
acquired a range between 67-69 percent of their assets. Considering the
unnerving growth in the telecom industry in India which accounted for
around 30 percent every year, the Union Cabinet decided for the hike in
foreign direct investment as it will facilitate the capital inflows in the
industry. The mobile segment acquires the largest share in the Indian
telecom market as it has been estimated to witness a double rise in the
past 2 years.

Finance Minister of India, Mr. P. Chidambaram has proclaimed that the

decision about increasing the foreign direct investiture in the Indian

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
telecom market have been decided with the aim to draw more and more
capital investments in the telecom sector which is estimated to be the
capital intensive telecom sector. This step has also been planned to make
the entire system in the telecom market lucid and methodical. It has also
been notified that 2 companies in the telecom sector in India have already
experienced more than 49 percent of foreign direct investment. FDI in
Indian Telecommunications Industry also demands the majority directors
on the board that comprise of the chairman, the managing director and
the

chief

executive

officer

to

be

non-migratory

Indian

citizens.

The 74 shares occupied by the Indian telecommunication industry would

involve all the foreign direct investments that have mainly come from the
non-residential

Indians,

foreign

currency

convertible

bonds,

foreign

institutional investors, convertible preference shares, and depository

receipts on an direct and indirect basis. The companies that are receiving
or will receive the foreign direct investment in the years to come are
prohibited from transferring any sort of information or data apropos
foreign direct investments or things related to that to the contributors or
any destinations outside India. The step taken for the increase in the FDI
in Indian telecom industry will boost up the country's economic condition.
Foreign direct investment is one of the major contributors in the accretion
of India's economy and thereby it has been highly needed by each sector
in Indian telecommunication industry. By 2007, the telecom sector will be
requiring 1, 60,000 crore for development purposes among which 30,000
will

come

from

the

local

markets.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
FDI in Indian Telecommunications Industry is one of the most crucial parts
that have caused such a hike in the telecom market so far. India, in the
past 15 years have received 10,000 crore of foreign direct investment and
26 percent of the sum have been invested on the cellular segment.
Besides the cellular and long distance sectors, the experts have estimated
a majority of foreign investment in the sectors such as V-Sat, Public
Mobile

Radio

Trunked

Services

and

Global

Mobile

Personal

Communications Services. These segments have till now witnessed an FDI

cap of about 49 percent in totality.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

RESEARCH METHODOLOGY

Research is the systematic and objective search for the analysis of the
information relevant to the identification and solution of any problem in the field of
channel development. The objective behind this project was to get a deep insight
into the answers
To the questions what are the general problem faced by the subscribers and what
they expect from mobile handsets providers and study of current mobile
market.The object of the survey were the mobile users of various mobile
companies.

Methodology Used
The data was collected through both the primary as well as secondary sources. The
primary source of the data is the users of various mobile handset users. The sources
of secondary data are the websites and company catalogues.

3.1 RESEARCH OBJECTIVES

MAIN OBJECTIVE

Analysis of current market scenario of mobile market with special

reference to Samsung Mobile.

SUB OBJECTIVES

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
To study the satisfaction level of cellular users in Bareilly.

To study the buying behaviour of the customers.

To understand the price sensitivity of the markit in respect to the telecom

services.

o
o

To identify customers opinion about Samsung Handsets.

To identify the key buying factors which are used in hiring the telecom
services.

To understand the various sales promotional schemes being offered by

various mobile handsets providers.

3.2 THE RESEARCH DESIGN

Steps followed for this research was:

1. Problem Formulation: This refers to transferring of the management

problem

into a research problem. The management was to gauge the

behavior of consumer in respect of mobile market.

2. Research Method: It involves choosing either experimental or nonexperimental research. This research was non-experimental.
3. Research Design: It is the specification of the methods and procedures for
acquiring he information needed. It is overall operational pattern or
framework of the project that stimulates what information is to be collected,
from which source and by what procedure. The three types of design used are
exploratory, descriptive and causal for this research the descriptive design
was used. This is because it is marked by the prior formulation of specific
research questions. It has a preplanned and structure design. For descriptive
study proposed data analysis and project output are critical aspects. It was
decided that the users of various mobile companies would be used as the
primary source of data.

4.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
Selection of data collection techniques: For this research the data was
to be collected was of primary as well as secondary nature. The source of
primary data was the user of various mobile companies. Thus the data
collection was done through a survey by using questionnaire technique. This
consisted of an interview and questionnaire. The questionnaire contained the
questions relating hiring and uses of different mobile handsets. The
questionnaire was first pre tested and later making certain necessary
changes in modified it.

5.

Sample Design: A sample chosen has to be representative of the

population. For this survey cluster and stratified sampling was used. The
sample size was more than 500 users and 50 retailers.

6.

Data collection: At this stage the data is actually colleted according to the
decided technique of data collection. The questionnaire is main source for the
collection of data.

7.

Analysis and interpretation: Data which has been obtained are seldom
useful to anyone, if it is not analyzed and interpreted in order, the breaking
down of constituent parts and the manipulating of the data and to obtain
answer to the research questions. Interpretations involve taking the result of
analysis, making inferences relevant to the research relationship studied and
drawing conclusions about these relationships.

8.

Research report: The culmination of the research process is research

report. Methodology, report and recommendations for course of action are
presented. The two critical attribute of report are completeness and
conciseness. Therefore these attributes are conflicting; a balance has to be
stuck

between

the

two.

On

presenting

the

research

report

to

the

management. The management should be able to take decision on

recommendations and conclusions of research.

3.3 METHODS OF DATA COLLECTION

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
The task of the data collection begins after research problem has been defined and
research design/plan chalked out. While deciding about the method of the data
collection to be used for study, the researcher should keep in mind two types of
data primary and secondary.

1.

Sources of Data:
a) Primary Data: We collect primary data during the course of experiments in
an experimental research but in case do research of the descriptive type and
perform surveys, then we can obtain primary data either through observation
or through direct communication with the respondents in one form or another
or through personal interview. Since the research is of descriptive type in
witch data is collected through direct communication with respondents.
Sample survey is carried out during this project. The survey was performed
through a structured questionnaire.

b) Secondary Data: secondary data means data that are already available i.e.
they refer to the data which have already been collected by someone else.
The sources of secondary data in this project were the websites of various
mobile providers, catalogues of various mobiles, newspapers, magazines etc.

2. Method adopted in research:

The survey method was used for this research project. A general survey was
conducted together the required data.

3.

Research tool used:

Questionnaire was used to collect the data from the users of various mobile
handsets.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

a) Method of population Selection:

The population for this survey was selected with the help of cluster and
stratified random techniques. In cluster, we divided the Bareilly colony wise
then we applied stratified.

b) Method of Interaction with the population:

Personal visit method is used for this research project. The respondents were
the users of various mobiles. These respondents were approached and
requested to give their opinion on the mobile handsets providers by
answering in the

questionnaire. We meet all retailers and whole sellers of

Samsung India mobiles

And try to find out their problems. We also observe that the advertising
materials
are well placed or not. Advertising material means posters, banners and
hoardings.

In interaction with population we were applying these marketing strategies:

Advertising
In this section we advertise our products (mainly new launchings) and say to
customer our services qualities and brand features.
We conduct road shows and distribute leaflets and banners.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Sales
We sale our product in two ways:

a) Direct Sale: In direct sale we search the customers and motivate them for
using Samsung mobiles.

b) Whole Sale: In whole sale we go in market, try to make poses. We motivate

these sellers for bulk sale. Some gifts are allows to these sellers if they
achieve the target.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

COMPANY PROFILE
COMPANY PROFILE

The only thing constant in this world is change. We are always fuelled by the desire
to make a difference, bring about the change for better. We dream about
continuously enriching the mobile Society, enabling them to live life to its fullest
and bringing their dreams alive.
We are a multi-faceted management group that is engaged in establishing a lead in
an emerging business area, which is an outcome of the linkages and converging
communication and entertainment technologies.
We have a proven track record of over 30 years in building some of Asias most
successful Joint Venture Partnerships in collaboration with world leaders in cutting
edge technologies Mobile Phones, Mobile Retail, Onshore BPO, Mobile VAS, IT
Systems Integration, Entertainment and Retail Real Estate. With our base of strong
intellectual capital, joint-venture expertise, global connectivity, proven track record
and benchmark in corporate governance, we have redefined the scope of our
operations and refocused our strategies to further strengthen our global positioning.
At Samsung , we use our intelligence and experience

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

to find new and different ways to invigorate the market and delight people by
offering them enduring value.

2.2.7:

ACHIEVEMENTS

We push all boundaries to think beyond the conventional and stay one
step ahead of the dreams of the mobile community.

Our many firsts include...

First Indian company to set up a state-of-the-art copier manufacturing plant
Establishment of Indias first facsimile manufacturing company

First Indian company to market high-end laser printing systems

Indias first company to manufacture 3.5" floppy

First Indian company to set up a private telecom plant

The first company to launch cellular telephone services in India

First Indian company to export digital switching systems

The first Indian MNO to ofer flexi tarif plans for cellular services

First to manufacture eco-friendly paper products

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
Pioneers of complete Environment, Health and Safety Management
Systems in India

Establishment of Indias first 4D theatre

First Indian company to launch a Dual Mode phone in India

Indias first GSM operator to launch a handset bundled ofer for less
than Rs.1000/-

SAMSUNG TAB GROUP

The only thing constant in this world is change. We are always fuelled by the desire to make a difference,
bring about the change for better. We dream about continuously enriching the mobile Society, enabling
them to live life to its fullest and bringing their dreams alive.
We are a multi-faceted management group that is engaged in establishing a lead in an emerging business
area, which is an outcome of the linkages and converging communication and entertainment technologies.
We have a proven track record of over 30 years in building some of Asias most successful Joint Venture
Partnerships in collaboration with world leaders in cutting edge technologies Mobile Phones, Mobile
Retail, Onshore BPO, Mobile VAS, IT Systems Integration, Entertainment and Retail Real Estate. With
our base of strong intellectual capital, joint-venture expertise, global connectivity, proven track record and
benchmark in corporate governance, we have redefined the scope of our operations and refocused our

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
strategies to further strengthen our global positioning. At SAMSUNG TAB , we use our intelligence and
experience

to find new and different ways to invigorate the market and delight Consumer by offering them enduring
value.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

2.1.1:BOARD OF DIRECTORS
Mr. D.R. Mehta
Alumnus of the Royal Institute of Public Administration, London, and Alfred Sloan School of
Management, MIT, Boston.
Mr. Mahesh Prasad
Mr. K.N. Memani
Certified Chartered Accountant
Mr. K.L. Chugh

MANAGEMENT TEAM
Mr. DILIP MODI (Group President - Global COO)
MBA, Management School, Imperial College, London
DIVYA MODI (Global Director- Finance)
Mr. RL AHUJA (Finance Advisor)
Certified Chartered Accountant
Mr. VIVEK BALI (Group President- Global Brand & Marketing)
Group President- Global Brand & Marketing
Mr. A.V.K. MOHAN (Group President- Global HR)
Post Graduate, Tata Institute of Social Sciences, Mumbai

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Mr. ASHOK GOYAL (Group President- Investor Relations)

Post Graduate in Business Management, Brunel University. Certified Chartered Accountant
Ms. PREETI MALHOTRA (Group President-Corporate Affairs)
Fellow Member of the Institute of Company Secretaries of India. LLB, Law Faculty, Delhi
University
Mr. S.K. JAIN (Group President Global General Counsel)
LLB - Kanpur University, Fellow Member of the Institute of Chartered Accountants of India,
Fellow Member of the Institute of Company Secretaries of India
Mr. SANJEEV SINGHAL (Group President PAS)
Certified Chartered Accountant & Company Secretary

SAMSUNG TAB PROFILE

SAMSUNG TAB Communications incorporated in 1995 operates cellular phone services in the
states of Punjab and Karnataka. The company offers post paid and prepaid connection under

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

which is offers spectrum of services such as Infotainment, Radio, Caller Songs, Entertainment,
SAMSUNG TAB

Emergency Service, Short Messaging Service, Dial in Service, GPRS,

Incoming Call Block, Call Management Service, Background Music, Contests, SAMSUNG TAB
Mail, BID For VIP Numbers and also SAMSUNG TAB TV.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

SNAPSHOT

Date of Establishment

1995

312.101 ( USD in Millions )

Revenue

39153.24375 ( Rs. in Millions )

Market Cap

Corporate Address

A-30,Mohan Co-operative Industrial Estate, Mathura Road

New

Delhi-110044,

New

Delhi

Management Details
Chairperson

MD

Bhupendra

Kumar

Dilip

Modi

Modi

Directors - Ashish Dwivedi, Baldev Hansraj Gupta, Baldev

Raj Gupta, Bhupendra Kumar Modi, Devendra Raj Mehta ,
G P Gupta, Hansa Wijaysuriya, Kapish Chander Jain,
Kapish Jain, Krishan Lal Chugh , M R Prasanna, Mahesh
Prasad, Mysore Rangacharya Prasanna, Prabahar N K

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
Singam , Prabahar N K Singam, Prabhakr N K Singam,
Prasanna Rangacharya Mysore , S S Hansa Wijayasuriya,
Sridhir Sariputta Hansa Wijayasuriya, Yusof Annuar Bin
Yaacob , Yusof Annuar Yaacob

Business Operation

Telecommunication - Service Provider

Background
SAMSUNG TAB

Communications incorporated in 1995,

operates cellular phone services in the states of Punjab and

Karnataka. The company offers post paid and prepaid
connection under which is offers spectrum of services such
as Infotainment, Radio, Caller Songs, Entertainment,
SAMSUNG TAB

Emergency Service, Short Messaging

Service, Dial in Service, GPRS, Incoming Call Block, Call

Management Service, Background Music, Cont

Financials

Total Income - Rs. 16434.37 Million ( year ending

Mar 2009)
Net Profit - Rs. -10152.24 Million

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

HISTORY OF SAMSUNG
1995-Company was incorporated as Modicom Network-private limited company to offer
Telecommunication services. Company set up 6 circles out which 3 received H-1 position
becoming the highest bidder for getting the license in Karnataka, Punjab and Rajasthan telecom
circles.
1996-Company entered into license agreements with DoT for operation of Cellular Mobile
Telephone Services in Punjab and Karnataka.
1997- Company commenced its commercial operations in May 1997 in Karnataka circle and
June 1997 in Punjab Circle.
1999- Company was successful in achieving 0.1 million subscriber base. The company was
converted into Deemed Public Limited and name was changed to Modicom Network. In the
same year the name was changed SAMSUNG TAB Communications.
2000-The Company was entitled to Revenue sharing regime of licensing instead of fixed license
fee regime.
2002- Company received ISP license.
2003- Company was successful in achieving 1 million subscriber base.
2004- Company migrated to Unified Access Services.

KUSHAGRA SINGH
B.COM(HONS)2ND
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2015-16

2006-Company touched the mark of 2 million subscriber base. Company applied to obtain ILD
and NLD Licenses. Company applied for Cellular Licence in 20 Circles
2008- Idea Cellular acquired 40% stakes in SAMSUNG TAB Communications. Thus
now SAMSUNG TAB

Communications has become Idea Cellular.

Future Plans
In future, SAMSUNG TAB Communications plans to widen its services portfolio and increase
its presence in India.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

PRODUCT LINE

Product Name

Year

Sales

Sales

Quantity

Value(Rs.Million)

Month

% of STO

Handset and Datacard

2009

03

5403.00

5.55

0.04

Handset and Datacard

2009

03

5403.00

5.55

0.04

System

2009

03

0.00

0.00

0.00

2009

03

0.00

0.00

0.00

2009

03

0.00

0.00

0.00

Passbook Printers (Traded) 2009

03

0.00

0.00

0.00

Blue Tooth (Traded)

2009

03

0.00

0.00

0.00

Software

2009

03

0.00

0.00

0.00

IT Peripherals and Spare

Parts (Traded)

Printers

KUSHAGRA SINGH
B.COM(HONS)2ND
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2015-16
Mobile Handsets (Traded) 2009

Spare

Parts

Of

0.00

0.00

0.00

03

0.00

0.00

0.00

Mobile
2009

Handsets (Traded)

03

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

MARKETING METHODOLOGY:
Samsung, started operations in 1991 as an embedded software design firm, but was
incorporated as a company in 1998, when it branched out as a distributor of
computer peripherals such as printers, monitors, scanners from manufacturers such
., Dell Corp.We hope to be present in at least one country each in Latin America,
Middle East and Africa before the end of the financial year, Jain said.

Geographical Segmentation:
The firm has identified Brazil, Nigeria and Dubai as target markets. Samsung specialized in
entry-level and mid-segment handsets priced between Rs1,800 and Rs2,400 when it started
selling the devices in 2008, confining itself to small towns and rural areas in the first 12-18
months. One of the major aspects that contribute towards the substantial monthly growth of
Samsung is its 80% sales in the rural areas.
Samsung is planning to expand its range in keeping with new market demands. It is
readying several high-end handsets, including phones that will run on Googles
Android and Microsofts Windows Mobile operating systems (market stretch). The
handsets are expected to be available in April or May, Jain said Having gained
traction, Samsung is also working on a strategy to create awareness in the metros,
which includes tying up with MTV for co-branded phones.

Distribution channels:
Once you have established a good distributor network and sales are robust, the
next logical step is branding exercises to ensure consistent brand re-call among
your target consumer base, said Romal Shetty, executive director and head
telecom practice at audit and consulting firm KPMG India. Encouraged by its
success, the firm expanded to larger cities and now has a distribution network of
55,000 retailers, which it plans to scale up to 70,000 by the end of March as part
of its strategy to raise sales to 1.5 million handsets a month.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Branding:
Samsung has also tied up with a Bollywood celebrity who will be announced
shortly as brand ambassador, Jain said. Bollywood star Aamir Khan endorses
Samsung phones. The Samsung phones are designed by the in-house research and
development team, as is the embedded software. The on-board chips come from
MediaTek Inc., Qualcomm Inc. and Infineon Technologies AGthe last two also count
Nokia as a client. Manufacturing is outsourced to about 11 factories in Taiwan, South
Korea and China.
Samsung has invested Rs100 crore to set up a plant in Baddi in Himachal Pradesh
as it feels outsourcing manufacturing completely leaves the door open for supplyside uncertainties. Production will be scaled up from an initial 50,000 per month.

Samsung is one of the leading Indian Telecom Companies with 23 domestic offices across the
country and international offices in Hong Kong, USA, Dubai and now in Nepal. With a futuristic
vision and an exhaustive R&D at its helm, Samsung has successfully generated innovative
technologies that have revolutionised the telecom consumer space. Samsung is on a mission to
successfully overcome the technological barriers and constantly engender life enhancing
solutions.
The companys vision is to develop path-breaking technologies and efficient processes that
incubate newer markets, enliven customer aspirations and continue to make Samsung a trusted
market leader amongst people. The Samsung ideology stems from its rooted belief in
Innovation and delivering nothing short of the best.
Product line: Samsung has a lot of firsts to its credit on their versatile product portfolio. It
was the first to introduce: Handsets with 30 days battery backup, Handsets with Dual SIM / Dual
Standby, Handsets Switching Networks (GSM - CDMA) using gravity sensors, Aspirational
Qwerty Keypad Handsets, Operator Branded 3G Handsets, OMH CDMA Handsets, etc

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Promotion:
With a 360 degree advertising (media, internet, TV and print media) and marketing strategy
sketched out, the company has an optimistic outlook for the telecom consumer space. Currently
present in more than 40,000 stores across the country, the company plans to have an aggressive
market incursion to reach out to its customers through 70,000 operational stores in the coming
year.
After building a strong presence in the rural market, where the prominence of both subscribers
and operators is rapidly increasing, Samsung is now progressively moving towards establishing
its foothold in the competitive urban towns as well.
With young enthusiasts as its anchor, Samsung Informatics Limited has created a niche for
itself in the telecommunication industry. Samsung ventured into the telecommunication industry
with an end-to-end solution of Fixed Wireless Devices and Wireless Data Cards.
In the year 2008, after delivering upon the technology of fixed wireless-powering desired
products, the company forayed into one of the most predominant genres of telecommunication
Mobile handsets. Since then Samsung has received commendable response for its unique and
interesting handsets.
Innovation, Cost-Effective, Credible and an Insightful R&D, have now become synonymous to
Samsung in the telecom vertical. Today Samsung has become a brand which people relate and
look up to for realizing their individual device preferences and other out-of-the-box solutions.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Vision
Samsung India's Vision entails helping people improve the quality of their lives by
providing them with superior quality, state-of-the-art technology products at the
right time and the right price. But beyond its role as a purveyor of quality products
in India, Samsung seeks to contribute to the economic growth of the country though
its export commitments and large scale production facilities generating secured
employment

for

hundreds

of

Indian

people.

At Samsung, we strive to contribute to the development of the electronics and

components industry in India by enhancing the knowledge levels of our workforce
through the introduction of our advanced management systems and production
know-how in our manufacturing facilities by introducing our Indian vendors to our
world class quality systems and helping them in improving them in their own quality
systems and production processes and setting benchmarks for the industry both in
terms of after sales service for our products, quality systems
and management techniques at our facilities or our products
themselves.

At Samsung, we believe in returning to the community some of the

profits we earn from it, through the social causes we espouse. We view
ourselves not as an MNC operating in India, but as an 'Indian Company'
operating here, conforming to the laws of the country and committed to working for the Indian
community.
We want and to be seen as the 'Most Respected' Indian Company.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

COMPETITORS
Sales

Current
Change (%)

Market

52-Week

Cap.(Rs.Million)

High/Low

P/E Ratio

(Rs.Million)

Price

Bharti Airtel

356095.41

317.20

-0.11

13.89

1204576.55

467/230

Rel. Commn

150866.60

168.10

-2.94

0.00

346962.92

320/132

Idea Cellular

118502.43

72.55

0.62

25.63

239435.74

85/47

Tata Communications 32180.40

330.20

2.93

19.17

94107.00

536/230

Tata Teleservice

22103.90

24.35

1.88

16.33

46196.74

37/19

GTL Infrastructure

3829.16

46.25

-0.86

0.00

44277.37

54/30

MTNL

44559.99

64.85

-1.74

0.00

40855.50

101/52

TAB
15804.77

56.75

-1.48

0.00

39153.24

83/50

Company

SAMSUNG
Comm

Hathway

Cable

&
3956.62

210.05

-1.29

0.00

30007.13

246/171

Tulip Telecom

16082.83

179.05

-0.94

9.25

25962.25

250/158

HFCL Infotel

2235.71

9.73

4.96

0.00

5957.29

11/5

Data

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
South.Online

394.78

23.50

-1.47

50.55

813.42

34/14

South.Online

394.78

23.50

-1.47

50.55

813.42

34/14

IOL Netcom

371.26

15.10

-0.98

0.00

413.22

40/15

17.80

-0.84

11.77

319.38

46/13

123.84

11.05

0.45

22.04

88.40

19/8

Esskay Telecom

149.64

3.27

0.00

10.48

65.40

3/3

Munoth Comm

5.64

6.28

4.84

14.68

60.60

8/2

Integ. Digital Info

19.50

3.23

1.57

0.00

48.38

6/3

Dhanus Technology 1172.69

HathwayBhawani
Cable

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

SWOT ANALYSIS

SWOT analysis of the companys businesses and operations. The

profile has been compiled to bring to you aclear and an unbiased
view of the companys key strengths and weaknesses and the
potential opportunitiesand threats. The profile helps you
formulate strategies that augment your business by enabling you
to
understand your partners, customers and competitors better.
The profile contains critical company information
including:
-Business description
A detailed description of the companys operations and business
divisions.

- Corporate strategy
Analysts summarization of the companys business strategy.

- SWOT Analysis

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

A detailed analysis of the companys strengths, weakness,

opportunities and threats.

- Company history
Progression of key events associated with the company.

- Major products and services

A list of major products, services and brands of the company.

- Key competitors
A list of key competitors to the company.

- Key employees
A list of the key executives of the company.

Strengths:-

1. Well established Brand .

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

2. High Price Point, using high desirability.

3. Strong Celebrity Endorsements.

4. Distinctive chick Instantly reorganisable.

Weakness:-

1. Damaged name after football hooliganism and association with Chavs .

2. Not Accessible to the working classs / those who arent as wealthy could
also be seen as a strength.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Opportunities :-

1. Could open more stores Worldwide to broaders range of cities.

2. Could Cater for a wider age range i.e Selling more products Such as :Fragrances which are more accessible.

3. Sponsor more Events.

4. More Celebrity Endorsement.

5. Host more Burberry Shows in different cities.

Threats:-

1. Competition from other Big Brands

2. Threat of still being associated with violence / hooliganism Names still

have negative connotation

3. Not enough stores in smaller cities.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

DATA PRESENTATION AND DATA ANALYSIS

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

DATA PRESENTATION AND DATA ANALYSIS

Use duration

respondent

Percentage %
(base 50)

Below 1year

20

20%

1-2 year

10

10%

2-3 year

10

10%

More than 3year

10
(1) For how long you are using SAMSUNG TAB mobile?

10%

By this question I want to know that, from how long the customer have been using the SAMSUNG TAB.

TABLE No. 1 Responses of Consumer towards duration of using SAMSUNG TAB mobile?

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

DURATION OF USE

BELOW 1YRS

10

1-2YRS
20

2-3YRS
MORE THAN3YRS

10
10

Fig No. 1 Responses of Consumer towards duration of using SAMSUNG TAB .

INTERPRETATION:
Out of 50Consumer , maximum number of Consumer are using SAMSUNG TAB
1year,and minimum number of Consumer are using SAMSUNG TAB
years.

mobile phone for

mobile phone for more then 3

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

(2)Are you satisfied with the after sale services?

By this question I want to know about the satisfaction level of Consumer about services that they get after
purchasing the SAMSUNG TAB mobile.

TABLE No. 2- Responses of Consumer towards satisfaction level for after sales services.

Satisfaction level

respondents

Percentage%
(base 100)

Yes

20

20%

NO

20

20%

Cannot say

10

10%

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

satisfaction level of after sale services

10

yes
20

no
can not say

20

Fig.NO.2-Consumer response towards after sale services

INTERPRETATION
Out of 50Consumer maximum number of Consumer are satisfied with after sale services. This means
after sale services of SAMSUNG TAB mobile are satisfactory.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

(3) Are you satisfied with the prices in context to features available?

By this question I want to know about the satisfaction level of Consumer regarding the prices of
SAMSUNG TAB mobile handsets.

TABLE No.3- Responses of Consumer towards prices in context to features available.

Satisfaction with price in

Context to features

Respondents

Percentage%

Yes

No

25

25%

20

20%

05
Can not say

05%

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

COMPARISION OF PRICES IN CONTEXT TO FEATURES

YES
NO
25

CAN NOT SAY

20

Fig No. 3 Responses of Consumer towards price in context to features available.

INTERPRETATION
Out of 50 Consumer , maximum number of Consumer are in favor of price w.r.t features available. So it
is clearly seen that price of SAMSUNG TAB mobile phones is also a motivational factor for customers.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
(4)Are you satisfied with variety of mobiles available?

By this question I want to know about the satisfaction level of Consumer about the availability of the
variety of SAMSUNG TAB mobile handsets.

TABLE No. 4- Responses of Consumer towards satisfaction level of variety of mobiles available.

Satisfaction with variety of

mobiles available

Respondents

Percentage%
27%

Yes

27

No

13

Cannot say

10

13%

10%

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Satisfiction with availability of varity of mobile

10

yes
no
27

can not say

13

Fig No. 4- Responses of Consumer towards satisfaction level of variety of mobiles available.

INTERPRETATION

Out of the response of 50Consumer , it is clear that maximum number of Consumer are not happy with
the variety of SAMSUNG TAB mobile phones available in the market. It means that SAMSUNG TAB
is lacking behind in this field till now.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
(5)Are you aware about new mobiles available in market?

By this question I want to know about the level of Consumer awareness about the availability of new
SAMSUNG TAB handsets in the market.

TABLE No. 5- Responses of Consumer towards awareness about new mobiles available in market.

Awareness level about new

Respondents

Percentage%

13

13%

mobiles
Yes

No

Can not say

37

37%

0%

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Awareness about new mobile's available

13

yes
no
can not say

37

Fig.No.5-Consumer awareness about newly launched SAMSUNG TAB mobile phones

INTERPRETATION

It is clearly shown that out of 50 Consumer , maximum number of Consumer are not aware about the
newly launched SAMSUNG TAB mobile phones, . It implies customer awareness about new sets is very
low. This means they have to work on their promotional strategies.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
(6) Will you suggest other to use SAMSUNG TAB mobile?

By this question I want to know that whether the customers, who are using the SAMSUNG TAB will
suggest others to use the SAMSUNG TAB mobile.

TABLE No. 6- Responses of Consumer for suggestion to others to use SAMSUNG TAB .

Suggest others

Respondents

Percentage%

Yes

25

25%

No

15

15%

Cant say

10

10%

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

suggestion to others

10

yes
no
25

can not say

15

Fig No. 6- Responses of Consumer for suggestion to others to use SAMSUNG TAB .

INTERPRETATION

Out of 50 Consumer , maximum number of Consumer seems ready for suggesting others to use
SAMSUNG TAB mobile. This means Consumer are having positive attitude towards SAMSUNG TAB .

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

(7)Do you face any problem while using SAMSUNG TAB mobile?

By this question I want to know about the problems that are faced by the Consumer while using
SAMSUNG TAB mobile.

TABLE No. 7- Responses of Consumer towards facing problems while using SAMSUNG TAB .

Problems faced while using

Respondents

Yes

35

Percentage%
35%

No

15

15%

Can not say

0%

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

problems faced while using spice mobile

yes
no

27

can not say

35

Fig No. 7- Responses of Consumer towards facing problems while using SAMSUNG TAB .

INTERPRETATION

Out of 50 Consumer , maximum number of Consumer do not face any problems and few of them faces
some technical problems. This shows that SAMSUNG TAB can be easily operated.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

(8) Are you satisfied with the performance of SAMSUNG TAB mobile?

By this question I want to know about the performance of SAMSUNG TAB mobile.

TABLE No.8- Responses of Consumer towards satisfaction level with the performance of SAMSUNG
TAB mobile.

Satisfaction level

Respondents

Percentage%

Yes

30

30%

No

13

13%

Cant say

07

07%

Fig No. 8- Responses of Consumer towards satisfaction level with the performance of SAMSUNG TAB
mobile.
INTERPRETATION

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
35
30
25
20
15
10
5
0
yes

no

cant say

Out of 50 Consumer , maximum number of Consumer are satisfied with the SAMSUNG TAB . It means
they are having good performance.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

(9)Which is the most influencing advertising media?

By this question I want to know about the most influencing the source of media.

TABLE No. 9- Responses of Consumer towards most influencing advertisement media.

Influencing media

Respondents

Percentage%

T.V

20

20%

Hording

06

06%

Newspaper

10

10%

Magazine

04

04%

Others

10

10%

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

advertising media

T.V

10

Hoarding
20

newspaper
magazine
other (specify)

10
6

Fig No. 9- Responses of Consumer towards most influencing advertisement media

INTERPRETATION

Out of 50 Consumer , maximum number of SAMSUNG TAB mobile Consumer are influenced by the
television mode of advertisement media. So they have to work on other modes also.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

(10)Would you like to switch to other mobiles in future?

By this question I want to know that whether the current users of SAMSUNG TAB mobile will switch to
other mobiles.

TABLE No.10- Responses of Consumer towards switching to other mobile in future.

Switch to other mobile in

Respondents

Percentage%

Future
Yes

25

25%

No

15

15%

Cannot say

10

10%

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

change mobile

10
yes
no
25

can not say

15

Fig NO.10-Response of Consumer towards switching to other mobiles in future

INTERPRETATION

Out of 50Consumer , maximum number of Consumer seems ready to continue with SAMSUNG TAB
mobile, So we can say that the SAMSUNG TAB mobile phones are up to the satisfactory level of
customers.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Finding of Study:
1. The study shows that 57% respondent has already mobile.
2. The study shows that 38% respondent had knowledge through friends
&relatives.
3. The study shows that 46% of the respondents take decision by father for
purchasing mobile.
4. The study shows that 65% respondents purchase mobile by Loan.
5. Respondents told that brand 52%, COLOUR 69%, price 57% are most
important.
6. Respondents told that mileage 44% is more important.
7. Respondents told that style 45%, pick up 49%, maintenance 67% are
important.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

LIMITATION

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

LIMITATIONS

Like any other study conducted, this study also has certain limitations such as

Unavailability of confidential data figures from the SAMSUNG TAB officials.

Introvert Consumer during interactions and in collecting feedbacks.
Time was a major limitation in conducting this study.
Limited number of Consumer to be contacted to get feedback.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

RECCOMENDATION
Following are the conclusions which are suggested after doing the comparative analysis of Post-paid &
Pre-paid connections and Plans.

In case of SAMSUNG TAB mobile, cheaper phones should be introduced.

For high usage, SAMSUNG TAB mobile having high rates should include extra features.

More promotional measures should be taken on the advertisements of SAMSUNG TAB through
media and canopies for SAMSUNG TAB

mobile should be set up at various places to make

Consumer aware about the varieties of SAMSUNG TAB available in the market.

Sales person should be instructed to provide the Consumer full and complete information about
the mobiles whenever they make sales to them.

Retail stores should be made available at places like main markets, malls etc.

Consumer should be informed about the variety of sets available and their features so that
Consumer can make right choice as per their need.

Regular follow ups should be done to check out whether customer is facing any issues.

The data collected after visiting the 12 Brand shops was analyzed and the following recommendations are
suggested to improve the functioning & upkeep of these Brand shops.

Big

glow sign boards, banners should be put up for more visibility and quality standards

should be set to match with the big brand image of SAMSUNG TAB mobile.

Proper generator back up should be provided in every brand shop.

ACs should be provided to these brand shops and it should be seen that they work regularly.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

SAMSUNG TAB

mobile should maintain regular supply of brochures to the brand shops so

as to ensure the maximum availability of brochures there for the walk in customers.

The

brand shops require re-innovation in order to give a new, fresh and different look to

those SAMSUNG TAB outlets.

One Manpower at each Brand shop to be called Mobile Care Executive (MCE)
Proper Uniform/Training should be provided to these MCE

CONCLUSION

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

CONCLUSION

SAMSUNG TAB

mobile is the market leader in Agra city. There are a no. of Consumer who

have migrated from other mobiles such as Reliance, Micromax, LG and intex. In case of
Reliance, the customer does not find variety of handsets due to which, in course of time, the
customer finds it monotonous. And the battery backup and battery life is short in Miramax and
lava handsets. Where as in case of SAMSUNG TAB

mobile, Consumer can switch over to

Nnumber of handsets according to his choice.

In case of LG and Intex, again the problem is weak battery backup and it is very difficult to
understand the various functions of these mobile handsets.

In selecting a mobile handset, generally the customer has insufficient knowledge about the
features and newly launched handsets i.e. lack of awareness.

A customer generally goes for purchasing mobile hand set because of the following reasons:

a). Consumer assumes that by the help of mobile handsets they can easily talk to the Consumer
related to them.
b). When the Consumer do not have a constant source of income then he goes for cheaper mobile
handsets e.g. Students.
c). When the Consumer do not stay at the same place, then they faces problem in staying connected
with other Consumer , like-family, relatives etc.
d). Lack of awareness about the newly launched mobile phones. The Consumer do not know that
cheaper mobile handsets are available with maximum features.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
f). According to need of the Consumer e.g. most of the Consumer go for durable mobile handsets
which are having strong body and good battery backup.
g).When customer does not want to involve in long term process e.g. waiting in queue to call
somebody.

The most preferred SAMSUNG TAB handset is QT-66 and its market price is Rs 5999.

Also in many cases Consumer are unaware of all the features, so when they try to use them they
usually face problems.

In case of analysis of Brand shops it was concluded through personal visits and the data collected from
questionnaire & telecalling that:

SAMSUNG TAB

Mobile branding is good in more than half of the brand shops and the

remaining needs attention, such as big glow sign boards, banners and they require more visibility
and to match with the big brand image of SAMSUNG TAB Mobile, where as in case of upkeep,
it is excellent in most of the brand shops. They are clean and personal hygiene is being
maintained properly.

The generator back up is not present in most of the brand shops and if the generator is present
also, it does not work most of the time.

ACs are not present in most of the brand shops. Also due to shortage of electricity in Agra they
are generally switched off, if they are present also.

Basic amenities like water and lighting are also present in all the brand shops.

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16
The staff of these brand shops is well educated and front end staff is knowledgeable about the
products of SAMSUNG TAB

Mobile and its services. They are good at customer handling in

most of the brand shops.

Leaving a few, all brand shop possess the required stock such as handsets, brochures, banners
etc.

According to the feedback taken from the Consumer through interacting, the overall service
offered to them there in the brand shop was quite good, but the Consumer insisted that the brand
shop needs more improvement as far as ambience and dcor is concerned. Consumer found the
looks of the brand shop are quite ordinary and not matching to the big brand image of
SAMSUNG TAB Mobile.

Distributors at some brand shops are not satisfied with the returns they are getting by investing in
these brand shops.

Though on most of the occasions customer returned back from the brand shop satisfied with
resolution provided to them, but in some cases they felt being given incomplete resolution
regarding the rates of mobile handsets. That is unavoidable as those Consumer were expecting
unrealistic favors from SAMSUNG TAB .

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

BIBLIOGRAPHYBIBLIOGRAPHY

www.3isite.com

www.telecominsight.com

www.myiris.com

www.findarticles.com

www.nortel.com

www.economictimes.com

www.SAMSUNG TAB .com

www.SAMSUNG TAB .co.in

Economic Times, page 9,17th Augest,2013

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

ANNEXURE

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

ANNEXURE

Q.No.1: For how long you are using SAMSUNG TAB mobile?
(a) Below 1year

(b) 1-2 year

(c) 2-3 year

(d) more than 3years

Q.No.2: Are you satisfied with after sale services of SAMSUNG TAB mobile?
(a) Yes

(b) No

(c) Cant say

Q.No.3: Are you satisfied with the prices in context to features available?
(a) Yes

(b) No

(c) Cant say

Q.No.4: Are you satisfied with variety of sets available?

(a) Yes

(b) No

(c) Cant say

Q.No.5: Are you aware about new SAMSUNG TAB

mobile sets available in

market?
(a) Yes

(b) No

Q.No.6: Will you suggest others to use SAMSUNG TAB Mobile?

(a) Yes

(b) No

(c) Cant say

KUSHAGRA SINGH
B.COM(HONS)2ND
YEAR
2015-16

Q.No.7: Have you faced any problem while using SAMSUNG TAB Mobile?
(a) Yes

(b) No

(c) Cant say

Q.No.8: Are you satisfied with the performance of SAMSUNG TAB Mobile?
(a) Yes

(b) No

(c) Cant say

Q.No.9: Which is the most influencing advertising media?

(a) T.V

(b) Hoardings

(c) News paper

(4) Magazine

Q.No.10: Would you like to switch to other mobile in future?

(a) Yes

(b) no

(c) Cant say

(5) others