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SUBMITTED BY
Mr. SHAIKH IBRAHIM MOHD ANJUM
IN PARTIAL FULFILMENT TO
MASTERS IN MARKETING MANAGEMENT
SUBMITTED TO
UNIVERSITY OF PUNE
THROUGH
CERTIFICATE
Master In Marketing Management
Year 2014-2015
This is to certify that Shaikh Ibrahim Mohd Anjum have satisfactorily
completed the research on
Internal Guide
Prof. J.DARASH
Director
Dr. ANAND DADAS
DECLARATION
THE
ACKNOWLEDGEMENT
It is really great privilege to extend the words of thanks to people who helped
and encouraged us in completing this research project.
We would like to express a few words of gratitude and respect to our Director
DR. ANAND DADAS and our beloved guide Prof. J.DARASHA who gave
an opportunity to undertake this project and guided us throughout the project.
We would also like to thank our parents for their valuable blessing and we
would also like to thank our friends for their support and would also be happy to
thank the Respondents for their co-operation that without them this project
would not be successful.
TABLE OF CONTENT
SR.
NO
TOPIC
PAGE NO.
Introduction
Literature review
Objectives
Significance
Research Methodology
10
Questionnaire
11-12
13-18
excel sheet
Data Interpretation
19-25
Findings
27
10
Suggestions
28
11
Conclusion
30
12
References
31
INTRODUCTION
Although the field of education has made progress in the past ten years, this less
regulated area of the education sector - vocational training seems to have lost its
importance. This has led to the widening gap between the supply and demand for
skilled manpower across various industries. This shortage of skills has translated
directly into unemployment among an increasing number of graduates and post
graduates with less on the job training who pass out every year and are forced to be
re-trained in order to become marketable.
LITERATURE REVIEW:-
This research makes an attempt to provide a review on the outcomes and present situation
in vocational education and training (VET) programs in education system. Various countryspecific studies indicate that the VET system has not responded very well in india. The VET
stream is quite small. Despite there being a growing demand for a skilled labour force, the
labour market outcomes of those who have followed the vocational path are not good in
india as the right steps have not be taken. However, the governments are giving full attention
to making the VET system robust in India . Various new policy initiatives have been
undertaken by the governments in recent years.
Vocational education and training (VET) focuses on specific trades and imparts the practical
skills which allow individuals to engage in a specific occupational activity. VET is not only
important in providing employment opportunities to individuals but also helps in enhancing
the productivity of firms: Vocational education and training are indispensable instruments for
improving labour mobility, adaptability and productivity, thus contributing to enhancing firms
competitiveness and redressing labour market imbalances. VET comprises all skill
transfers, formal and informal, which are required in the improvement of productive activities
of a society.
Overtime, various terms have been used to describe elements of the field of VET. These
include apprenticeship training, vocational education, industrial arts ,technical education,
Technical/Vocational Education (TVE), Occupational Education (OE), Technical and
Vocational Education and Training (TVET), and Career and Technical Education (CTE).
According to the employment and unemployment survey of 2004-05 conducted by the
National Sample Survey Organization (Government of India), in the age group age 15-29
years, about 2 per cent of the population are reported to have received formal vocational
training and another 8 per cent are reported to have received non-formal vocational training
(Government of India, 2006). At present, the capacity in the VET programs is 3.1 million
students per year. The government has set a target of up-skilling 500 million people by 2022.
However, the VET programs have also not been very successful in India. An ILO
efficiency/impact evaluation study of the ITIs and ITCs, in three states of the country
(Andhra Pradesh, Maharashtra and Orissa) shows that the labor market outcomes of the
trained candidates are not good. The study finds that in the states of Andhra Pradesh,
Maharashtra and Orissa, 41, 35 and 16.2 per cent of graduates, respectively, from ITIs were
able to get wage employment/self-employment/joined family business. The corresponding
percentages for those graduating from ITCs were 22.8, 35.6 and 21.3 per cent, respectively
(International Labor Organization ILO,)
OBJECTIVES
The objective behind doing the research project on vocational training and its
implication and importance in our education structure is to bring out the real benefits
involved with vocational training as it can assist, the students for their career
advancement.
The objectives of vocational training are as follows :
Feed economy with qualified staff competitive both on local and international
labour market, ensure a match between the fast changing labour market and
VET system.
SIGNIFICANCE
The speed of a nation's development is directly related to the quantity and quality of
vocational skills possessed by its work force .The wider the range and higher the
quality of vocational skills, the faster the growth and more prosperous the society.
The availability of employable skills is one of the major determinants of how readily
new job seekers find employment. The very low level of employable skills makes the
search for work much more difficult. It reduces the market value of the job seeker
and adds to the costs of employers that must train new recruits from scratch.
The significance of doing this research is that it will help us to realize how much
important
We further discuss the importance and significance of vocational training in
our education curriculum:
Due to the nature of the skills it imparts, a student doesn't consider its utility
as compared to academic education. Vocational education as the term itself
denotes the students are specialised and therefore they have more chances
of employment as compared to others.
Many students who are in a dilemma whether they should attend college or
not, vocational education really opens new door.
Career of one's own choice is one of the major benefits of this education. A
vast majority of people are caught in the wrong jobs because they were in it
for the sake of job, money, lack of alternative and professional compromise
where as an individual pursuing Vocational Education is pursuing his dream .
Technical programs develop the economy by bridging the demand and supply
gap with highly skilled workers. It also gives students the opportunity to take
marketable skills from the classroom directly into the working world.
School drop-outs and adults can also receive this type of education as it
provides opportunity to learn a skill or trade. There are many well paid career
fields in which a college degree is not required.
RESEARCH METHODOLOGY
10
The aim of this study is to create awareness about the importance and implication of
vocational training in our educational curriculum and therefore the research design
that we have used is the Descriptive Research design.
DATA COLLECTION
Data collection in research is a detailed process in which a planned search for all
relevant data is made by our research team. The data that we have collected for our
research is primary data.
PRIMARY DATA
We have collected the data by the way of questionnaire and the survey has been
conducted in the STES CAMPUS .
SURVEY INSTRUMENT
A non structured questionnaire was used to collect the data, as there was no direct
or correct source of secondary data available for our research topic. Questionnaire
was useful to us in this regards, we had multiple choice questions in the
questionnaire.
SAMPLING DESIGN
After deciding the approach to our research and instrument the sampling plan was
decided which includes
Population: Students.
Sampling element- STES Students
The sample size that we have taken is 100.
SAMPLING METHOD
The study has employed convenience sampling method for the collection of data.
STATISTICAL TOOL
Excel sheet is used for analyzing the data.
QUESTIONNAIRE
Age :-
11
Gender :- M / F
College :-
Engineering
Law
Others
Practical
Q.3) Do you think Vocational Learning should be applied to most of the courses ?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Q.4) Have you gone through any vocational training in past, if no do you regret it ?
Yes
No
12
Q.5) Do you think people who have access to vocational training during their
course of studies are more successful?
Yes
No
Sometimes
Q.6) Would you be more interested in your current course if vocational training is
included in your curriculum?
Yes
No
Q.7) Would you prefer to devote more of your curriculum towards vocational
training?
Yes
No
Q.8) Students who already have vocational training , do you think the time frame
allotted is sufficient to get a hand on industrial experience?
Yes
No
DECLARATION
We declare that the information you have provided will be strictly used for our
Business Research Project.
13
14
DETAILS
Ag Gend
er
e
1
22
21
23
18
23
22
21
21
23
10
24
11
21
12
21
13
21
14
23
15
23
16
23
17
22
18
19
19
24
20
22
21
25
22
24
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
M
Q1.
Q2.
Q3.
Q4.
Q5.
Q6.
Q7.
Q8.
SIOM
SIOM
SIOM
SKNCO
E
SIOM
NBN
NBN
NBN
SKNCO
E
NBN
NBN
SIOM
NBN
NBN
SKNCO
E
SIOM
SKNCO
E
SCOE
SIOM
SIOM
SKN
SSBM
SIOM
15
23
22
24
22
25
22
26
23
27
22
28
22
29
24
30
22
31
20
32
22
33
20
34
22
35
21
36
23
37
22
38
19
39
18
40
21
41
20
42
24
43
20
44
22
45
19
46
18
47
19
M
M
M
M
M
M
M
M
M
M
M
M
F
F
SIOM
SIOE
SIOM
SIOM
SKN
SIOM
SKN
NBN
SSOMS
NBN
SSOMS
NBN
SSOMS
NBN
SSOMS
SKN
SSBM
SCOE
SIOM
SCOA
SCOA
SIOM
SIOM
SIOM
SIOM
SIOM
SIOM
SCOA
SCOA
F
M
M
M
M
M
M
M
M
M
M
16
48
19
49
17
50
20
51
19
52
18
53
21
54
23
55
22
56
21
57
23
58
24
59
22
60
25
61
21
62
63
22
64
21
65
21
66
21
67
21
68
22
69
22
70
23
71
23
72
24
M
M
M
M
M
M
M
F
F
F
F
F
F
F
F
F
F
F
F
F
M
M
M
M
M
SCOA
SIOM
SCOA
SCOA
SCOA
SIOM
SIOM
SCOA
SIOM
SIOM
SCOA
SCOA
SCOA
SCOA
SCOA
NBN
NBN
NBN
NBN
NBN
NBN
NBN
NBN
SKN
SKN
17
73
26
74
21
75
23
76
21
77
22
78
20
79
22
80
22
81
25
82
24
83
23
84
22
85
20
86
20
87
21
88
21
89
21
90
20
91
21
92
21
93
22
94
22
95
21
96
22
97
21
M
M
M
M
M
M
F
F
F
F
M
F
M
M
M
M
M
M
M
M
M
F
F
F
F
SKN
SKN
SKN
SKN
SKN
SKN
NBN
SIOM
SCOE
SIOM
NBN
NBN
NBN
SIOM
SIOM
SCOE
SIOM
SKNCO
E
SIOM
NBN
SCOE
SIOM
NBN
NBN
NBN
18
98
23
99
23
100
23
M
M
M
SKN
SIOM
SIOM
DATA ANALYSIS
19
Management(1)
Engineering(2)
Law(3)
Others(4)
CURRENT COURSE
1
1%
15%
4%
80%
TABLE 1:-
COURSE
management
engineering
law
others
Total
NOS.
80
4
1
15
100
INTERPRETATION:From the above table 1 ,80% respondents are management students while 15%
are other respondents, law and engineering are 1% and 4% respondent
respectively.
20
Theory(1)
Practical(2)
CURRENT CURRICULUM
41% 2
59%
NOS
Theory
41
Practical
59
Total
100
INTERPRETATION:From the above table 2 , 59% respondents have practical based curriculum
and 41% respondents have theory based curriculum.
OF THE COURSES ?
Strongly Agree(1)
Agree(2)
Neutral(3)
Disagree(4)
21
Strongly disagree(5)
14% 1%
34%
51%
TABLE 3:-
VOCATIONAL
LEARNING , IF
APPLIED
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Total
NO.
34
51
14
0
1
100
22
Yes(1)
No(2)
36%
64%
TABLE 4:VOCATIONAL
TRAINING IN PAST,
REGRET
NOS.
Yes
64
No
36
Total
100
INTEPRETATION:From above table 4 , 64% respondent regret not having vocational training in
past while 36% respondent dont regret.
23
Yes(1)
No (2)
Sometimes (3)
36%
54%
10%
NOS
54
no
10
sometimes
36
Total
100
INTERPRETATION:From the above table 5 , 54% respondents agree to, who had access to vocational
training during their course of studies are more successful, while 10% dont agree to
it and the rest 36% respondents say it happens sometimes.
Yes (1)
No (2)
24
21%
79%
NOS
79
no
21
Total
100
INTERPRETATION:From the above table 6 , 79% respondents agree for adding vocational
training to their curriculum, and the rest 21 % dont agree to it.
Yes(1)
No(2)
NOS
73
27
100
25
27%
73%
TABLE 7:-
26
Yes (1)
No (2)
1 39%
2
61%
NOS
39
61
100
INTERPRETATION:From the above table 8, 61% people need more time frame from industrial
training in their curriculum while 39% are satisfied with current time frame to
get a hand on industrial experience.
27
FINDINGS:-
28
29
30
CONCLUSION
From the study of research topic EMPHASIS ON
VOCATIONAL TRAINING IN CURRENT STUDIES we
concluded: Vocational training should be included in the current
curriculum to have prior knowledge of industrial work
culture.
Respondents having past vocational training are more
successful and thus who dont have it , regrets.
Most of the respondents are interested to have vocational
training in their future curriculum.
31
REFERENCES:-
1.Wikipedia
2.Explore
3.Vocational Training Market in IndiaSlideshare.com
4. Introduction to literature review-OECD