[Title]

Executive summary
Awareness of high quality baked goods is on the rise. Good bread is a rare
combination of nutrition, convenience, and luxury. Today's consumer has less time
to create wholesome, handmade bread, but increasingly appreciates the nutritional
and sensory benefits it provides. Good bread provides fiber and carbohydrates in a
convenient, low fat form that is portable and delicious. Good bread never goes out
of style.
Devilz Bakery will produce and sell high quality, handmade breads to the residents
and tourists of Malaysia. The Company will focus on breads that will be baked and
sold at a storefront facility using a 4 deck, steam injected bread oven. Labor saving
devices will allow the proprietor to run the entire operation with the help of two part
time, seasonal employees. Devilz Bakery is a counter service bakery which is the
traditional kind of bakeries where in the staff would tend to their customers as they
approach the counter. There the customers would choose the type of bread or
baked goods they would like to purchase, people behind the counter wrap it up for
them and then the customers pay. Its the typical kind of bakery you see, and the
great thing about it is that it provides quick service to customers.
Devilz Bakery main competition includes a health food store, three pastry shops,
three supermarkets and two bakeries in town that provide non-wheat goods in the
Goergetown,Penang area. Its advantage lies in the high quality of its products due
to specialization and artisan manufacturing. The main marketing focus will be an
eye catching sign, the scent of fresh bread wafting out of the storefront, and
periodic printed advertisements. The company will sample its products liberally.
After establishing the operation, the company will explore the possibility of making
takeout sandwiches. Delivering wholesale bread and baked goods to area
restaurants and specialty retailers will also be considered.
Devilz Bakery is currently seeking RM1, 000, 000 in loans to get the business
underway. Major costs include equipment purchases, shop rent, ingredient
purchases, site modifications, and marketing, which total RM61, 000. Projected
sales for the first three months, based on market and competition studies, will total
RM71, 087. Total operating expenses and cost of sales will leave an average profit of
RM6, 740 per month.

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Opening day is scheduled for January 1, 2017. While Devilz bakery has the potential
for high growth, the first three years will be spent establishing company financial
stability and increasing market share.
1.0 INTRODUCTION OF COMPANY

1.1 Company Name

Devilz bakery is in the process of being created as one of the profit oriented
business in the area of Penang, Malaysia. The company will be managed by a
team of three individuals with a total of five years experience in the field of
bakery and cakes production, a chief financial officer with seven years of
accounting experience and a manager of five years administrative experience.
1.2 Type of Business Venture
Devilz Bakey is a sole proprietorship company which is only operate by Devilz
who is owner of the company. The owner has the full control over the company in
which she have a strong bakery background and professional in baking cake,
bread, leadership skills and operating a business.
1.3 Production/Service offered
Devilz Bakery sells a broad range of high quality cakes, cookies, cupcakes,
sandwiches, muffins, breads, rolls, coffee and beverages. The bakery provides
freshly prepared bakery and pastry products at all times during business
operations. Each item is made using natural ingredients which no involve
preservatives. The items not only taste delicious, but also look attractive to the
eye. Devilz Bakery also accept orders of cakes for birthday function, wedding,
anniversary and such events. Customers can make orders for cake in their own
design or decoration. Its become a trend nowadays where people willing to pay
just to have their own design.
Devilz Bakery is a wireless cafe where customers can connect to the Internet
while enjoying the leisure or meeting and greeting business associates in an
upscale bakery shop. In addition, our company provides a high-level satisfaction
to the customers via online or via phone where customers can place orders and
deliver the product within 24 hours.
1.4 Business location

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This bakery will be located in Gurney Paragon, Penang Malaysia. This complex is
located in Penang town, within close proximity to highly frequented area such as
grocery shops, corporate offices, schools and restaurants. There is an easy access
from our bakery shop to main road, whereby this enables easy movement of the
member to be in and out.
1.5 Date of commencement of business
the date of commencement of Devilz Bakery is expected to be on January 1 ST,
2017. Devilz Bakery will be opened to public with its grand launching on
December 31st 2017 and will start operating its business on the next day.
1.6 Industrys background and market trend
The retail bakery industry has recently experienced rapid growth. Throughout the
last few years, the market for bakery shop has greatly expanded. No longer are
they only a fun birthday party treat that can be purchased at any grocery store or
bakery. They have expanded to become a multi-million dollar industry with
specialty designs to adapt to any occasion .Devilz Bakery joins this specialty
market with something new and different to offer its customers. Not only is our
product adaptable to a wide variety of occasions and specialty events, but we
expect to grow tremendously over the next few years due to our adaptability
1.7 Future scenario
Devilz Bakery will be able to withstand and earn good figures even in the time of
recession when other industries where struggling with the same.
2.0 OBJECTIVITY OF BUSINESS PLAN
1.8

To seek financial assistance from third party

The owners of the company has invested RM1, 000,000 in total for the business.
The company now requires an additional RM500, 000 in start-up capital. The
funding will be used for renovation of the space which amounted to be
RM350,000, and the remaining RM150,000 will be used to buy additional
equipment like chairs and table for customer mixers, proof boxes, ovens and
fryers.
1.9

To plan for new business execution

We plan to open Devilz Bakery on January 1, 2017. The preparation before its
opening are including machinery purchases, employees and build up other
facilities will be start on August 2016.

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1.10 Guideline for business management
The objective of this business plan is to act as a general guideline in executing
Devilz Bakery bakery shop in Penang, Malaysia. Basically, this bakery shop will
start with customer and their respective needs. Maximizing customer satisfaction will
be the major philosophy of this business. Moreover, this guideline is very important
to make sure every worker knows their responsibilities as well as to achieve
companys objectives.
3.0 COMPANYS BACKGROUND
1.11 Companys name
This companys name is taken from the name Red Devil. Owner of the company Mr.
Pragash, who was the big fan of Manchester united. He is a well-known cooker in
Secret Recipe Penang, many people know about her cooking style. She used to do
catering service also before she start up this bakery. So her name will be suitable for
the company as many people recognized her.
1.12 Address/Telephone/Fax/Email
Name
Address

: Devilz Bakery
: 163C-2-02, Gurney Paragon Mall, Persiaran Gurney, Penang, Malaysia

Telephone : +60165020892
Website

: www.Devilzbakery.com

1.13 Type of business

Devilz Bakery is a retailers business which sells cakes, cookies, cupcakes,
sandwiches, muffins, breads, pies, donut, rolls, coffee and beverages to the
customers.
1.14 Main activities
The main activities of this bakery shop are selling all type baked goods and also offer
delivery service to the customers who have order the product through online or via
telephone
1.15 Date of commencement

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The date of commencement of Devilz Bakery is expected to be on January 21, 2016.
Devilz Bakery will be opened to public with its grand launching on January 20th,
2016 and will start operating its business on the next day.
1.16 Business registration certificate
This business is registered under the SSM, where business owners are responsible to
obtain, permits and approvals from the relevant authorities.
1.17 Initial capital
The initial capital invested by the shareholders is RM1, 000,000 in the business. The
initial startup costs and first year total capital is needed for the launch is expected to
be RM1, 500,000. The remaining RM500, 000 of funding is to seek financial
assistance from the third party like family and friends and also financial institution.
1.18 Name and address of shareholders
Name

: Vereya a/l Muthu

Address

: 783, Jalan Permatang Ara. 14200, Sungai Bakap,Penang.

1.19 Name of bank/Account number

Maybank Account

: 157335049297

4.0 OWNERS BACKGROUND/ SHAREHOLDERS

1.20 Name, address, telephone and email
Name

: Pragash a/l Vereya

Address : 783, Jalan Permatang Ara. 14200, Sungai Bakap,Penang.

Email

: Devilz97@gmail.com

1.21 Academic qualification

Bachelor Of International Business, Majoring In International Finance University

Malaysia Sabah, Labuan International Campus (Umslic) Jalan Sg.Pagar, Labuan,
Malaysia

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1.22 Experience/skills
The owner of the company Pragash s/o Vereya has work as co-worker in her
fathers restaurant at Kuala Lumpur for 5 years, it is well known heritage restaurant
named Vereya Western Food restaurant
5.0 ORGANIZATION/MANAGEMENT PLANNING
1.23 Companys goal and strategies
The company goal will be:
To provide best and healthy product in the market. The product (bread and
cake) must be a satisfaction best to the customer and healthy.

1.24 Companys organizational structure/chart

General Manager

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Oversee activities directly related to making products or providing services.
Besides that, direct and coordinate activities of businesses or departments
concerned with the production, pricing, sales, or distribution of products.
Review financial statements, sales and activity reports, and other performance
data to measure productivity and goal achievement and to determine areas
needing cost reduction and program improvement.
Direct and coordinate organization's financial and budget activities to fund
operations, maximize investments, and increase efficiency
Operation Manager
Understand the goals of the organization and develop a clear vision of exactly
how operations will help achieve them. This also involves translating these goals
into implications for the operation's performance, objectives, quality, speed,
dependability, flexibility and cost.
Operations managers have a set of guidelines that are align with the
organizations long term goals and also ensure to develop operation strategies
Designing the operation's products, services and processes where design involves
determining the physical form, shape and composition of products, services and
processes
Planning and controlling. This involves deciding what the operations resources
should be doing and making sure that it is getting done.
Improving the performance of operation. Operations managers are expected to
continually monitor and improve the overall performance of their operation.
Financial Manager

providing and interpreting financial information;

monitoring and interpreting cash flows and predicting future trends;
analyzing change and advising accordingly;
formulating strategic and long-term business plans;
researching and reporting on factors influencing business performance;
analyzing competitors and market trends;
developing financial management mechanisms that minimize financial risk

Marketing and Administrative Manager

identify potential market
overseas new product introductions
develop pricing strategies

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supervise people
Maintains administrative staff by recruiting, selecting, orienting, and training
employees; maintaining a safe and secure work environment; developing
personal growth opportunities.
Accomplishes staff results by communicating job

expectations; planning,

monitoring, and appraising job results; coaching, counseling, and disciplining

employees;

initiating,

coordinating,

and

enforcing

systems,

policies,

and

procedures.
Provides supplies by identifying needs for reception, switchboard, mailroom, and
kitchen; establishing policies, procedures, and work schedules.

1.25 List of management staff

Pragash a/l Vereya(owner)

Angappan s/o Ravichandran
Ravin a/l Nagarajan
Muhammad Akmal Bin Osman
Tharmin Kumar
1.26 List of positions
There are several position needed to be employed in our bakery to make work in
bakery to be done fast and effective:

Kitchen Prep
Specialty Chef
Front-of-House
Delivery, Cleaning and Maintenance
Marketing and Management

1.27 Responsibilities of each position

There are several responsibility will be carry by each and every one who employed
in the position listed above. These are the responsibility of each position
accordingly:

Kitchen Prep
Prep work is a big part of any recipe. There will be one to two people will be
employ in this position and the employee will mix the ingredients, knead the bread

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or prep the ovens. It can save the time to do other things, like developing
business.
Specialty Chef
This position is to hire two to three chef to prepare cakes and breads. The owner
will be instruct the chef according to the customer needs and requirement and the
chef will be prepare the cake and breads.
Front-of-House
Front-counter workers are your bakery's first line of support to our customer,
acting as the face of our operation. Staffing needs are typically dependent on the
flow of business and we will always hire enough employees to handle the volume
in the shop. If the bakery is very busy or if the shop has a seating area and a
counter, the organization will hire more employees. If the bakery is very busy in
the morning but not as popular with the lunch crowd, cut down hours in the
afternoon.
Delivery, Cleaning and Maintenance
The bakery will be provide delivery service to the local customers, consider hiring
a driver to avoid disrupting staff. The bakery must be very clean to pass health
department inspections; hire a worker to clean tables and counters, or sweep
floors and pick up spills as they happen. We are operating industrial ovens or
mixers that frequently need repair, a staff maintenance worker may be a
necessity.
Marketing and Management
Give a boost to our venture by hiring a marketing professional to help define the
company objectives and create advertising promotions that drive traffic into the
store. If our bakery grows substantially, we may need to bring in a manager to
help streamline our processes, reduce costs and boost productivity in our workers.
The company will select a manager who is familiar with the food service industry
to help monitor and control the operation at every stage.

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1.28 Emolument/salary for each position
Baker/Creative cake artist
Delivery driver

RM 2000
RM 1500

6.0 MARKETING PLANNING

1.29 Market Research/analysis
We will be using secondary data to analyze data that has already been published.
With secondary data, we can identify competitors, establish benchmarks and
identify target segments. Our segments are the people who fall into our targeted
demographic--people who live a certain lifestyle, exhibit particular behavioral
patterns or fall into a predetermined age group. We have found there are two type
bakery who run their business nearer our bakery. We need to do something better
than their product to stay in the market. We will produce breads and cakes which
will like by all age groups.
1.30 Customer, product and services analysis
The customer of our company will be all type of people this is including age,
religion and races. This is because the bread and cake are certificated halal and
the bread are likes by all age group. Indian, Chinese and Malay can eat bread and
cakes.The product of our company will be
1.31 Flow of market analysis related to business venture
The market analysis is provided for our bakery which will be locate at Labuan area.
The target market are young, middle aged, and old, and both men and women.
1.32 Measuring market size and potential of proposed location (1-2 years)
We choose this location because it is near to the town and housing area. It will
provide us with the potential customers. Since it is a strategic location, it is easy
for customers to reach us and have comfortable services. With this near distance,
customers can reach us around 15 minutes and do not need to drive far especially
during some occasion. This will increase customer attention towards our shop in
the future.

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1.33 Product/services characteristics and advantages to the proposed
business
The product and service offer by Devilz Bakery is quiet same with other bakery
shop. But, in terms of quality and services that our company offer is might give
advantage to our company.
1.34 Identify potential customer for the product/services
The potential customer is including the young, middle aged, and old, and both
men and women
1.35 Competition for the product/services
Although Devilz Bakery is opening up a new niche in the bakery industry, there is
no doubt that we are competing with a variety of similar businesses. We need to
compete against the ideas that bread is something that only follows a special
dinner and needn't be any better than a spicy breads. We want every day to be a
reason to celebrate. And being able to watch your gourmet breads be prepared
by a chef is a treat that appeals to everyone.
Currently there are two bakeries in town that provide non-wheat goods:
Great Harvest Bread Company
Strengths: Makes spelt bread, muffins and cookies every Monday, Wednesday
and Friday. Well-established bakery in town. Sells breads in local grocery stores.
Weaknesses: Does not provide a wide selection of non-wheat goods. Furthermore
the texture and flavor of their spelt goods is very dense and flavorless. They use
whole spelt bread which makes a denser, crumby consistency bread. We use
white spelt in our spelt breads and other goods which has a texture and flavor
similar to wheat.
The Sweet Life Patisserie
Strengths: Makes spelt bread, muffins and brownies every day. Will make
custom-ordered non-gluten cakes.
Weaknesses: Does not produce a wide selection or large quantity of non-wheat
goods. Their main focus is wheat goods.

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1.36 Sales forecast
Cost control is a critical focus of our sales forecast. We will adhere to the
following gross margin % for menu items:

Coffee drinks: 14%

Lunch items: 30%
Bakery goods: 26%

The following is the Devilz Bakerys sales forecast for three years

00

Sales Forecast(RM)

Year 1

Year 2

Year 3

Sales
Bakery
Sandwiches
Drinks
Total Sales

127,000
247,000
48,500
422,500

145,000
272,000
52,000
469,000

165,000
302,000
55,000
522,000

Direct Cost of Sales

Bakery
Sandwiches
Drinks
Subtotal Direct Cost of

Year 1
32,400
82,900
6,060
121,360

Year 2
38,000
86,000
6,400
130,400

Year 3
42,000
96,000
7,000
145,000

Sales

1.37 Overall
Marketing
Plan
It is unrealistic
to predict the
market share at
the moment.
Blockbuster
Cinemax is a
medium-scoped
business. The

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company did not have any experience-based background. All it needs is time; once
the company find a foundation in the industry, then it can predict its potential
market share according to its capacity at that time. Prediction at this moment leads
to a very high uncertainty which would bring inconvenience to the stakeholders.

1.38 Overall Marketing Plan

Devilz Bakery House will offer food sales and delivery service with reasonable price and fulfill
the needs of customers. The organization will make sure the revenue of the business increases
year by year. Devilz Bakery House will use some marketing methods, because it needs some
marketing some sewer marketing strategy.
1.39 How to face competition?

For the food industry market, in order to succeed customer satisfaction is the key. To achieve
that, the price, product quality and quantity, reputation and certification are very important to
maintain the business and sustain the growth. Besides that, as in sales market, a good customer
relationship is essential in order to have built trust and expand the business.
1.40 Business advantages compare with competitors in terms of quality, price,
location, image etc.

All the staff and the department manager will be undergoing training at least
once in a month to assure the customer service quality and to keep update
with the market trend. Thus, the customers would not seek any other bakery
for these two reasons.

After a thorough survey across Goergetown Penang, Devilz Bakery House

provides the services and products at a very least price compared to the
other competitors.

Theatre will be located in Gurney Paragon, a well know shopping centre in

Penang. This enhances the company to gain its recognition at the high
portfolio people. Furthermore, University Sains Malaysia main Campus is just
located 30 minutes away from the main town. Thus, it is going to give plenty
of potential clients among students limitlessly every year.

6.14 Distribution strategies

6.14.1 How distribution is being planned

Door-to-door delivery (selected areas only)

Supply discount coupon and menu lists with all the daily newspapers

6.14.2 Cost involved

The only costs for the distribution are:

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Discount coupon and menu printing cost

Discount coupon and menu distribution cost

6.14.3 Short term and long term sales plan

Short term:

Grand opening will offer the best opportunity to create awareness about
the Devilz Bakery House and its products and services.

To reach the forecasted sales/revenue.

Long term:

To enhance in the trading area of the bakerys products and services

To make the bakery as a profitable operation.

6.14.4 Promotion strategies

Sales promotion

Public relations

6.14.5 Promotion techniques

Distribution of brochures/coupons

Internet/Social networks

6.14.6 Marketing budget

The budget allocated for marketing is only RM 30,000 as the cost is very low for the
moment. In future, it may raise as advertising will be taken into the consideration as
one of the marketing strategies.

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7.0 PRODUCTION AND OPERATION PLANNING

1.43 Product/services produced including the quantities
Devilz Bakery produced cakes, cookies, cupcakes, sandwiches, muffins, breads,
rolls,coffee and beverages. The quantities of this baked goods for one day is 100
quantity of each products
1.44 Production process (if concerning manufacturing)
Devilz Bakery is not manufacturing company.
1.45 Production capabilities
Devilz Bakery has been known in the industry for its speed of service in the
development of new products and quickly bringing them to market. Our plants are
automated, but retain the key element of flexibility to meet the changing needs of
the market. We have invested in technology, automation, real estate, and
infrastructure to put us at the top. We produce a wide range of products in
extremely flexible facilities. We are constantly looking for ways to improve our
process and deliver product in the most efficient and cost effective way possible.

1.46 Production planning

Sales forecast
Devilz Bakery collects the sales forecast from sales depth and plan s production
keeping into following factors in mind. Normally a pattern is set for various SKUS
demand with few special orders such as Promos or special orders from big
customers.
Production plans are made with these critical factors

Availability of material
Availability of manpower
Availability of plant and machinery
Dispatch plan

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Festivals packs and promotions planning in advance

Material requirement planning
Once sales forecast are available Devilz Bakery issues material requisition to
purchase sourcing of ingredients , packaging and some cases machine spare
parts .Lead time plays important role hence material having longer lead time needs
to be procured in larger volume .Also one needs to check the stock s in hand while
ordering .
Change Overs
Normally change overs are avoided but for demand from market PPC has to plan
change overs with minimum loss of time and loss to production.
Manpower
Manpower requirement are spelt out in advance with help of production plan so
that in case of increase in number the HR depth arrange the numbers in advance
or inversely if decrease in requirement of worker the labor contractors are notified
in advance. Weekly offs to be scheduled as per production plan.
1.47 Total production
The total production will be based on the pre orders (for the cakes) and for the
baked goods are 100 quantities for each baked goods.
1.48 Maximum production capabilities
The bakery will open for 12 hours which the business will start operate at 9am until
9pm.
1.49 Stock inventory
Inventory Control handles the recording of stock movements for raw materials,
packing materials to optimize the advantages of our Raw Material Utilization and
Recipe Costing modules. The module provides on-line maintenance of inventory
stock quantity, costs and values across a multi-company, multi-warehouse and
multi-location environment. All required information is obtained from goods
received and Purchase Order Processing. A printout produces details of the stock
position of each item with its value at the latest, average or standard price. To
provide better management control, the number of weeks stock holding at the

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latest usage rate is also given. Stock levels can then be kept in control as a realistic
reorder level can be set. Full transaction history can be retained on-line and
extensive free format text can be maintained for each item. Inventory Control is
fully integrated Purchase order processing and uses the supplier details from the
Purchase Ledger module.
1.50 List of raw materials
The raw materials can be divided into primary and secondary raw materials.
Primary raw materials are absolutely necessary ingredients. Without those
materials it is not possible to produce good quality products. The primary raw
materials for bread are Flour, Yeast, Salt, and Water. So without these materials no
bread can be made. Secondary raw materials are materials which improve the
dough or final product in one way or another. The secondary raw materials for
bread are: Fats, improvers including emulsifiers; Sugars; Milk products; Malt
products. But you have to realize that if you are preparing a raisin leave, raisins are
also a primary raw material. And if you are preparing a milk loaves, milk powder is
also a primary raw material.
1.51 List of workers/staff involve in production/servicing
Kitchen Prep, Specialty Chef, Front-of-House, Delivery, Cleaning and Maintenance
1.52 Machine or tools operators
Bakery equipment is very expensive, but the best equipment needed to deliver the
best

products. Tools and machine needed are; counters and work tables, mixers,

ovens and

proofers, food racks and baking trays, refrigerator and display cases,

cash registers, coffee

machines, blenders, and then all the smaller items like

mixing bowls, tools like spatulas and so on.

8.0 FINANCIAL PLANNING
1.53 Project implementation cost
The cost of each described below:

Construction RM 200,000- the initial payment for the construction

Land RM 160,000 the land where we purchase to build Devilz Bakery

Equipment RM 150,000 equipment for the bakery shop

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Cost RM 40,000 for marketing devoted to Devilz Bakery

1.54 Source of funding

Personal saving
Bank loan: May bank & CIMB Islamic Bank Berhad
Angel investors

1.55 Own capital

The owner of the shop (Devilz) invested RM1, 000, 000
1.56 Bank loans
A loan from the bank will be needed for startup costs. The requested loan is
RM75, 000.
1.57 Sales and purchase
The sale and purchase are based on operating system if sales high we need
to purchase more stock and inventory to support the business.
1.58 Cash flow pro-forma (monthly and yearly 3-5 years)
The following table and chart highlight the projected cash flow for three
years.

Pro Forma Cash Flow

2017
Cash Received
Cash from Operations
Cash Sales

Cash Flow Analysis

Year

Subtotal Cash from Operations

Cash from Operation

2018

2019

RM75000

RM980000

RM1200000

0
RM75000

RM980000

RM522,000

[Title]

2015
0

2016

2017

Additional
Cash Sales Cash Received
Sales Tax, VAT, HST/GST

741000
RM0

RM0

RM0

Received
Subtotal
from Cash
Operating
New
Current
Borrowing
New Other Liabilities (interest-

741000
RM0

941000
RM0
RM0

RM0 1022000
RM0

RM0
RM0
RM0
RM0
RM980000

RM0
RM0 RM0 RM0
RM522,000

free)
Othim Cash Flow
New Long-term Liabilities
Equity Investment
Sales
of Other Current Assets
Sales
ofBorrowing
Long-term Assets
Increased
New Investment Received
Subtotal Cash Received

RM0
RM0

45000
RM0
RM0
10000

RM0
RM75000

941000

1022000

Total Othim Cash Flow

145000
0

Expenditures

Total Cash Inflow

385000
Year 1

Year 2

Year 3

Expenditures from Operations

Cash Outflow
Cash Spending

RM205,2

RM217,000

RM230,000

Repayment of Interest

1500
00

Bill
AssetPayments
Purchase

RM189,3
143000

Corporate Taxes
Subtotal
Spent on Operations
Bill Payments

24497
RM394,5
298163
70

348882

385971

Total Cash Outflow

475660

689223

767786

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid
Out
Net Cash Flow
Principal Repayment of Current

70

RM0

409340

941000

1500

1022000

1500

RM226,386
283000

RM246,000
313000

50341
RM443,386

58765
RM476,000

RM0

225377

RM0

254367

RM0

RM0

RM0

Borrowing
Cash Balance
Other
Liabilities Principal

409340
RM0

225777
RM0

RM0 254264

Repayment
Long-term Liabilities Principal

RM9,996

RM9,996

RM9,996

Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent

RM0
RM0
RM0
RM404,5

RM0
RM0
RM0
453,382

RM0
RM0
RM0
485,996

66
Net Cash Flow

RM34543

RM526618

RM714004

Cash Balance

4
RM81,13

RM96,752

RM132,756

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Table 8: Cash Flow Analysis

1.59 Income statement pro-forma (3-5 years)

Below are expected income statement of Devilz Bakery for the upcoming five
year. In first two years we may face some losses in our company this is due to
the startup cost and we cant afford more profit in starting because the
bakery is still new and many people didnt know about the company. We
expected to increase our revenue in rest three years.

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1.60 Breakeven analysis

Break-even Analysis
Monthly Revenue Break-even

32,365

Assumptions:
Average Percent Variable Cost

29%

Estimated Monthly Fixed Cost

23,068

*$ sign is equivalent to RM

9.0 PROJECT IMPLEMENTATION SCHEDULE

The implementation schedule for Devilz Bakery is an important aspect of successful
business. The Project Implementation Schedule describes the strategy involved in
preparing the end users and the target product, service, or system into production.
This can include introducing the Devilz Bake into the marketplace for customer view.
No
1

Project stages
Proposal

Present proposal to bank for the

loan
Finalize the investor
Establish project philosophy and
concepts for the investors approval

Time frame

May 2015 July 2015

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Establish cost estimates

Defines proposal limitations
identifying
and

shortcomings

assumptions,
of

available

information
Identifies required information or
data

and

collecting,

working

by

proposes

process

analyzing

of
and

evaluating the same.

Identify and purchase of equipment
for ballroom

Design

Collection and processing critical data like

the level of current subdivision in the

July 2015 - October 2015

Penang area
Establish general structure
Prepare cost estimates to reflect level of

resolution
Documents

February 2015 July 2015

Produce working process details

Prepare Bills of Quantities
Revise cost estimates to reflect drawings
Process

June 2015 October 2015

Project bakery rental

Project Handing Over
Liability period
Final account
Vehicle/Equipment/Tools/Raw materials
Interview and selection employee

Startup

January 2017

Confirm decision and start La Deliciosa

Vainilla

10.0 SUMMARY AND JUSTIFICATION

Devilz Bakery is a company that will provide baked goods with full quality which
can satisfy and fulfill consumer needs. Our initial management team philosophy is

[Title]
based on responsibility and mutual respect. New look has an environment and
structure that encourages our business and respect for customers and fellow
employees. Quality is our main concern so we will be implementing quality services
including audit, documentation and meet the standard regulations of Malaysia. Our
market expected to grow most rapidly in the first three years and then stabilized
after 8 to 10 years. Our campaign strategies include direct mail, magazine ads,
website ads, sponsors and partners. Our company will be able to gain profit because
of the business strategies we have lined and systematically. We will plan to develop
our bakery shop to all over in Malaysia market is to make the bakery well-known. In
addition, our company will also incorporate the latest in technology to encourage
smooth communication between customers and to increase the quality of services.
However, Devilz Bakery will do R&D to keep up with competition, create awareness
of our innovative services. In the nutshell, we hope that our company will success in
the market and achieve our goal, objective and mission. We also hope our business
will well-known in all over Malaysia not just in Labuan.
10.1 To promote the business proposal and to make the parties concerned
confident with

the proposal.

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Table of Contents
1.0

INTRODUCTION OF COMPANY...........................................................................1

1.1

Companys name........................................................................................... 1

1.2

Type of business venture............................................................................. 1

1.3

Products/Service offered................................................................................ 1

1.4

Business Location.......................................................................................... 1

1.5

Date of commencement of business..............................................................1

1.6

Industrys backgrounds and market trends....................................................2

1.7

Future Scenario.............................................................................................. 2

2.1 To seek financial assistance from third party.....................................................2

2.2 To plan for new business execution...................................................................2
2.3 Guideline for business management.................................................................2
2.0

COMPANY BACKGROUND.................................................................................. 2

3.1

Companys Name........................................................................................... 2

3.2

Address/Telephone/Fax/Email.........................................................................2

3.3

Type of business............................................................................................. 3

3.4

Main activities................................................................................................ 3

3.5

Date of commencement................................................................................3

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3.6

Business registration certificate.....................................................................3

3.7

Initial Capital.................................................................................................. 3

3.8

Name and address of shareholders................................................................3

3.9

Name of bank/Account number.....................................................................3

4.0 OWNERS BACKGROUNDS/SHAREHOLDERS.........................................................4

4.1 Name, address, telephone and email................................................................4
4.2 Academic qualification...................................................................................... 4
4.3 Experience/skills................................................................................................ 4
5.0

ORGANIZATION/MANAGEMENT PLANNING........................................................5

5.1

Companys goal and strategies......................................................................5

5.2

Companys organizational structure/chart.....................................................6

5.3

List of management staff............................................................................... 6

5.4

List of positions.............................................................................................. 6

5.5

Responsibilities of each position....................................................................6

5.6

Emolument/salary for each position...............................................................7

6.0

MARKETING PLANNING...................................................................................... 8

6.1

Market research/analysis...............................................................................8

6.2

Customers, product and service analysis.......................................................8

6.3

Flow of market analysis related to the business venture...............................8

6.4 Measuring market size and potential of proposed location (1-2 years).............8
6.5

Product/services - characteristic and advantages to the proposed business. 9

6.6

Identify potential customers for the product/service.....................................9

6.7

Competition for the product/services.............................................................9

6.8

Sales forecast.............................................................................................. 10

6.9

Potential market share for product/services................................................10

6.10 Overall marketing plan..................................................................................10

6.11 How to face competition?..............................................................................10

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6.12 Business advantages compare with competitors in terms of quality, price,
location, image, etc

11

6.13 Product/service strategie............................................................................. 11

6.13.1Pricing strategies..................................................................................... 11
6.13.2 Price determination.................................................................................11
6.14 Distribution strategies.................................................................................12
6.14.1 How distribution is being planned...........................................................12
6.14.2 Cost involved.......................................................................................... 12
6.14.3 Short term and long term sales plan.......................................................12
6.14.4 Promotion strategies...............................................................................12
6.14.5 Promotion techniques............................................................................. 12
6.14.6 Marketing budget..................................................................................12
7.0

PRODUCTION/OPERATION PLANNING..............................................................13

7.1 Product/services produced, including the quantities.......................................13

7.2 Production process (if concerning manufacturing)..........................................13
7.3 Production planning......................................................................................... 13
7.4 Total production............................................................................................... 13
7.5 Maximum production capabilities....................................................................13
7.6 Stock inventory............................................................................................... 13
7.7 List of raw materials (if any)............................................................................13
7.8 List of workers/staff involves in production/servicing......................................13
7.9 Machine or tool operators............................................................................... 14
8.0
8.1

FINANCIAL PLANNING...................................................................................... 14
This section is to determine the feasibility of the assumption made related

to the market, sales and other cost involved. The assumption must be realistic
and can be used to forecast the success for the proposed business.....................14
8.2

Project implementation cost........................................................................14

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8.3

Source of funding......................................................................................... 14

8.4

Own capital.................................................................................................. 14

8.5

Bank loans................................................................................................... 14

8.6

Cash flow pro-forma (monthly and yearly 3-5 years)...................................14

8.7

Income statement pro-forma (3-5 years).....................................................14

8.8 Breakeven analysis.......................................................................................... 15

9.0

PROJECT IMPLEMENTATION SCHEDULE............................................................15

10.0 SUMMARY/JUSTIFICATION................................................................................ 15
10.1 To promote the business proposal and to make the parties concerned
confident with the proposal.................................................................................. 15