Project Report

On
A STUDY ON FACTORS AFFECTING CONSUMER
BUYING BEHAVIOUR TOWARDS BUDGETED CARS
Submitted to in partial fulfilment of the requirement of degree in
Masters of Business Administration
Of
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
(Session: 2014-2016)

Submitted To:
Controller of Examination
MDU Rohtak
Under Guidance of:

Submitted By:

Ms Bhawna Syal

Ujjwal Singh
14MBA

RAWAL INSTITUTE OF MANAGEMENT

FARIDABAD

DECLARATION

I hereby declare that the project report entitled A STUDY ON FACTORS

AFFECTING CONSUMER BUYING BEHAVIOUR TOWARDS BUDGETED CARS

Submitted in partial fulfilment of the requirements for the degree of masters of

business Administration is my original work and not submitted for the award of
any other degree, diploma, fellowship, or any other similar title or prizes.

(UJJWAL SINGH)

ACKNOWLEDGEMENT

Some of us in our growth period are lucky enough to be guided by some truly
special people, who are respected and admired. Some amount of aspiration,
motivation and creativity is required at every step and we need some people to
provide us right guidance to do our work. For any project to be undertaken there
has to be certain amount of inputs provided by a lot many people around us. While
the number of people who supported me throughout the project are numerous but
some deserve special attention.

I would like to express my sincere thanks to my faculty mentor in RAWAL

INSTITUTE OF MANAGMENT, FARIDABAD, my project guide(Mrs Bhawna
Syal), for her valuable support.

UJJWAL SINGH
14-MBA-

PREFACE

For a management student project report plays an important role during his study.project report
provides a real world platfrom to learn practically and theorly. MBA degree without research and
project report is just like without oxygen.so practical knowledge provide a great learning experience
about management concept and its applications.
This project provides us an opportunity to know the current market.To know the current market
situations,prevailing competitions,behavioral environment of different people etc.it provides us a
platform whereby we can apply our theoretical knowledge and we can solve many practical
problems.And hence it can help us to be a successful manager in future.
Thanks to all those who directly or indirectly help me to complete this project within a short time
limit.for preparation of this report I would like to thanks to faculty members of our college and my
project guide.

(UJJWAL SINGH)

CONTENTS

CHAPTERS
CHAPTER 1

CHAPTE

PARTICULARS
INTRODUCTION

CHAPTER 3

3-7

PROFILE OF COMPANY

10-18

LITERATURE REVIEW

19-26

CHAPTER 4

RESEARCH METHODOLOGY

CHAPTER 5

DATA ANALYSIS AND FINDINGS

CHAPTER

PAGE NO.

29-33

35-54

CONCLUSION

55-57

ANNEXURE
- Questionnaire