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SUMMARY
I am an Italian-Brazilian Journalist with over 15 years of a plural experience in Digital Communications, leading
multidisciplinary teams as head of Digital Products and Projects as well as in-depth experience with Marketing,
Content, Product, Social Media, UX and Research projects.
During the 4 years living in California, besides being a freelancer for different remote projects focused on UX Design &
Researcher and Social Media, Ive worked as a Content Producer, Social Media and Community Manager for
Talenthouse.com and as a Marketing consultant for a San Francisco based English school, helping the company reach
potential partners in Brazil. I had also a chance to work with UX in a startup in San Francisco and as head of Digital
Communications, focused on Social Media, in an International Event Agency, which was based in Paris.
I worked on large Brazilian portals leading Content and UX projects toward the Internet, smarTVs and mobile
platforms. As a Product Analyst, I also managed digital products such as e-mail platform, MMORG (Disney), search
engineer, content products, etc. Having always Research of fundamental part of my work, I had a chance to led
different kind of qualy and quanti of Primary and Secondary Researches, including online surveys and focus groups.
Working with UX, I had a chance to start a new UX department and lead different projects: UX Research to create a
new Multiplatform Digital Video Product and other projects to design a Digital Music App for iPhones and iPads. In
addition, I assisted with several Eye Tracking Usability tests to redesign a Digital Video website.
I developed and coordinated a specialized course called Digital and Interactive Media Management" and developed a
specialized course called "Social Media Strategic Planning" for Senac Rio de Janeiro. I have also developed and
presented courses and lectures on Digital Communications, Webwriting, Content and Social Media. Besides that, I
was invited to write a chapter on Social Media Webwriting for an e-book called Understanding Social Media,
organized by Ana Brambilla.
TOOLS AND SKILLS: User Experience (AI, Usability tests, Task analysis, User journey, User Flow, CCA,
Bencjhmarking, Eye Tracking, SEO, Wireframing, Prototyping, Axure, Balsamiq, OmniGraffle, Sketch, Silverback,
Invision etc); SM platforms and monitoring softwares; Web Analytics (Google Analytics etc); Website and layout
softwares (Dreamweaver, Photoshop, HTML, Coreldraw etc); Content Management System; Microsoft Office Package;
Project Management (Scrum)
Gave workshops and webinars to promote the schools and their programs
CERTIFICATES
Certification in Marketing focused on Social Media (2015) UCLA Extension,
Los Angeles, CA, USA
Certification in Marketing (2013) UC Berkeley Extension, San Francisco, CA,
USA
Specialization in Interactive Digital Medias (2004) Senac So Paulo, So
Paulo, Brazil
Specialization in Cultural Journalism (Minor in Digital Journalism) (2002), PUCSP, So Paulo, Brazil
Bachelor in Journalism (2000), Universidade Metodista de So Paulo, So Paulo,
Brazil
LANGUAGES
Portuguese (Native), English (Advanced), Spanish (Basic), Italian (basic)
TOOLS AND SKILLS
User Experience (AI, Usability Tests, Eye Tracking, SEO, Axure, myBalsamiq,
Sketch, InVision etc.)
Research (interview, focus group, online surveys, qualy & quanti, Primary &
Secondary etc.)
Social Media (management platforms and monitoring software)
Web Analytics (ComScore, Google Analytics, Certifica, Ominiture, Webtrends,
etc.)
Website and Layout Software (Dreamweaver, Photoshop, HTML, Flash,
PageMaker, Coreldraw, etc.)
Content Management Systems (Vignette, Fabrica Tools, Calandra, Alligator,
Wordpress, etc.)
Microsoft Office Package (Excel, PowerPoint, Word, Publisher)
Video Editing Software (Pinnacle, Windows Media Encoder & Real Encoder)