SWOT Analysis

Retail
Stores

MANU MATHEW

3Rd year BSC in FT

ACKNOWLEDGEMENT
I express my sincere gratitude to Mrs Raji Vijayan, faculty,
department of BSC fashion and apparel designing, JD Institute of
fashion technology, kochi.
I extend my sincere thanks to Store managers Reliance Trends
Eranakulam for providing me with best information and sharing
their vast knowledge.
Lastly, no words could adequately convey my heart felt thanks to
all those who helped me in completion of the project, through
their comments, feedback or suggestions.

INTRODUCTION
Reliance trends is a specialty apparel store that will sell men,
women and childrens garments. The store will carry the best of
national and international brands like John Players, Peter
England, Indigo Nation, Wrangler, Reebok, and Lee, apart
from in-house brands. The store layout is to compliment the
evolving taste and preference of fashion savvy consumers,
giving them an opportunity to view /shop with ease, along with
well trained customer service associates, to compliment the
entire shopping process. By 2010, Reliance has planned to open
100 more stores across the country with focus on major cities.

Vision
To make RIL one of the most innovative
companies in the world and to achieve
breakthrough growth in revenues and profits by
creating and implementing sustainable
solutions.

Mission
To be the most admired and successful
organised retail company in India that materially
enhances the quality of life of every Indian.

Company Profile
Company : Reliance Retail
Subsidiary Company : Reliance Trends
Founded : 2007
Headquarters : Bangalore
Chairman and Managing Director : Shri Mukesh Ambani

The company is offering solutions to common maintenance

problems through its state of the art innovative products like
Ever White Shirts, Anti Stain Trousers, Wrinkle free range
of garments, aromatic clothes for infants and quick-dry
sports wear that ensures optimum moisture management.
Product quality has been ingrained into the DNA of Reliance
Trends and is integral to the mission of Grahak Devo
Bhava. The quality system are designed, implemented and
monitored as per international standards by a highly
competent team of professionals.
To deliver the customer the best value for their money, only
those products that demonstrate an exemplary safety and

quality meeting both implicit and explicit needs of the

consumer are approved for purchase.
Some of the quality standards that are being followed are
American Association of textiles, chemists and colourists.
American Standard, ISO and BIS methods.
For the first time in organised retail, Reliance Trends is
introducing Made to Measure tailoring service offering
customised fits to all the customers buying fabric from the
store at prices compatible to neighbourhood tailors.
Reliance Trends is offering a homogenous mix of private label of
brands across mens, womens and childrens category to fulfil
every customers requirements.
The Network range of garments comprises of formal office
wear and collection for men and women, while the Netplay
range, showcases a smart casual collection for the evolving
workplace. The DNMX range has been developed with a
clear focus on the youth of India, offering them exclusively
crafted fashion garments like Denims, T-shirts etc.
Sparsh range of Indian wear for women, offers the finest
collection of salwar kurtas, churidars and a fast evolving
Mix and Match range of garments. An exclusive label Panda
has been developed for infants and toddlers, while the
FRENDZ range of garments would compliment the
wardrobes of the growing generation of boys and girls.
Apart from these private labels, the store is also offering
some of the most renowned brands in the country like Levis
Strauss Signature, Peter England, Indigo Nation, American
Tourister, John Players etc. Some designer labels either

directly or through their sub brands most of these exclusively

for Reliance Trends.
Continuing the tradition of reaching out to the middle class
of the country, the current offering from Reliance Trends is
easily affordable to the Indian consumer. The specific private
label called First Class, is designed to cater to the range of
garments cutting across mens, womens and childrens wear
to deliver extreme value to the Indian consumers.
Taking forward the voice of Shri Mukesh Ambani,
Chairman & Managing Director, Reliance Industries Ltd,
Reliance Trends delivers unmatched affordability, quality
and chain of products and services to the consumer. Reliance
Retail continues to fine tune its offering and listening to its
customers and learning from them. This as the Chairman
envisions, will be the beginning of transformation of Indian
Retail with benefits for the consumer.

External Brand in Reliance Trends

SWOT ANALYSIS
Strengths
Reliance Retail is financially sound.

Primary location of the stores ensures good footfall.

Low prices of the merchandise attract customers.

Customers visiting the stores are between the age 18-25 years of
age and constitute a very good potential market.

Majority of the customers are highly satisfied with the store and
would like to revisit the store.

The concept of selling the merchandise in coordination is the

unique selling proposition of the brand and adds to the
convenience of the customers.

Weakness
Acute lack of awareness about the store.

Most customers visit the store only when passing by.

Visual merchandising of has to be improved.


Display needs to be changed.

Lack of more external brands is also a major constraint in the

store.

Opportunities
RTL have an advantage because its concept redefines value
retailing.

Value retail is associated with RTL offers, fresh stock at such low
prices and thus stands apart.

The store offers in-house labels and thus has freshness associated
with it.

Brand name of reliance has a lot of prestige attached with it.

Threats
More stores of Reliance Trends have to be opened across
various places in India

Less awareness about the presence of store in some cities.

Expansion strategy other VFM formats.

There is a cut throat competition from stores like lifestyle,

Pantaloons ,Showoff and Shoppers Stop respectively.

REFERENCE
Brand Manager of Reliance trends
Staffs of Reliance trends
Official website of Reliance
http://www.reliancetrendsblog.com/
http://www.doondoo.com/reliance-trends-wiki/find/
http://www.ibef.org/industry/retail-india.aspx
https://www.facebook.com/RelianceTrends
http://www.studymode.com/subjects/intoduction-toreliance-trend-page2.html
http://www.reliance-tracker.in/tag/reliance-trends/