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On
Awareness Of BAJAJ CAPITAL LIMITED &
Investment Pattern Of People Of Varanasi
City.
FOR
PARTIAL
FULLFILLMENT
OF
PGDM
UNDER
COMPILED BY:
SUPERVISION
NAME
SR.
**** PGDM-
THE
OF:
Prof.
Collage Name
TABLE OF CONTENTS
Acknowledgement --------------------------------2
Declaration -------------------------------------3
Preface ----------------------------------------4
Research Objectives ------------------------------5
Research Methodology and Design -------------------6
Introduction ------------------------------------8
Data Analysis and Interpretation -------------------57
Findings ---------------------------------------72
Conclusions -------------------------------------75
Limitations -------------------------------------77
Suggestions ------------------------------------78
Bibliography ------------------------------------79
1
Annexure --------------------------------------80
ACKNOWLEDGEMENT
No gain without pains is a common saying. Gratitude is the hardest
of emotion to express and often does not find adequate words to
convey. Therefore, a Survey Project Report is not an effort of a
single person but it is a contributory effort of many hands and
brains. So, I would like to thanks all those who have helped me
directly or indirectly during my Survey Project.
With an ineffable sense of gratitude I take this
opportunity to express my deep sense of
indebtness to
for allowing me to carry out this survey work.
I am also thankful to ******name of ur metor
(both, of collage & bajaj capital)***** for his keen interest,
constructive criticism, persistent encouragement and untiring
guidance throughout the development of the project. It has been my
great privilege to work under his inspiring and provoking guidance.
I would like to thank all my teachers,
staff members, and Library members for their valuable advice and
guidance which help me to make this report effective, interesting
and purposeful.
I AM also thankful to the consumers for being
a source of information in providing me the correct and the fact
data.
DECLARATION
------------------------------------------------------------------------------------------------------------
Place :
DATE :
PREFACE
------------------------------------------------------------------------------------------------------------
RESEARCH OBJECTIVES
------------------------------------------------------------------------------------------------------------
The survey was conducted with following objectives: To know awareness of Investors in Varanasi City regarding
Bajaj Capital.
To know awareness of Investors in Varanasi City regarding
Products & Services Provided by Bajaj Capital.
To know the satisfaction level of customers of Bajaj Capital
regarding No(s) & Locations of its Branches in Varanasi City &
the formalities required by Bajaj Capital For selling a Financial
Product.
To know the customers Satisfaction regarding Charges applied
by Bajaj Capital & Customer Care Services provided by Bajaj
Capital.
To know the customers Overall Satisfaction Regarding Bajaj
Capital.
To know the investors investment pattern
Investment Options available in the market.
in
different
RESEACH METHODOLOGY
Significance of study: - The study signifies a survey on
Sample Size: - The sample size taken to conduct the survey was
100 in numbers.
INTRODUCTION
HERE YOU HAVE TO GIVE
WEBSITE..
DETAILED
REPORT ME JAHA-JAHA ************ HE WAHA APANE HISAB SE CHANGES KAR LENA AUR PURA
RAPORT PAD KE DEKH LENA KI SAB OK HE YA KAHI, JESE SPELIG MISTAKES HE YA NAHI.
No
INTERPRETATION:
74% Respondents out of 100 Respondents, know about Bajaj Capital. It means
that most of the respondents are aware of Bajaj Capital.
9
Banners
Magazines
Others ( Radio, CAs etc.)
INTERPRETATION:
10
Most of the respondents know about Bajaj Capital through News Paper, Followed
by Television & Banners.
Company Bond
Life Insurance Products
Pension Schemes
Mutual Funds
Tax Saving Schemes Initial Public Offers
INTERPRETATION:
In investors awareness regarding products provided by Bajaj Capital, Life
Insurance Products stands at 1st position followed by Mutual Funds , Companies
Fixed Deposit & General Insurance. Companies Bonds & Tax Saving Schemes
11
stand jointly at 5th position. Pension Schemes, IPO(s) & Post office deposits
stands at 7th, 8th & 9th position respectively.
Note: Responses of 74 Respondents (those who know about Bajaj Capital) have
been considered for the above Question.
INTERPRETATION:
Most of the respondents know about the Financial Planning Services Provided
by Bajaj Capital, Followed by Services Like Portfolio Management, Intra Alert
services & Free Financial Magazine.
12
Note: Responses of 74 Respondents (those who know about Bajaj Capital) have
been considered for the above Question.
No
Yes
No
60
14
INTERPRETATION:
60 (81%) Respondents out 74 Respondents (who know about Bajaj Capital), know
about the location of the branch of Bajaj Capital in Varanasi City. So it can be
13
said that most of the respondents know about the location of the Branches of
Bajaj Capital in Varanasi City.
Note: Responses of 74 Respondents (those who know about Bajaj Capital) has
been considered for the above Question.
No
Overall Investors
Included in Survey
Total
Respondents who have
invested through Bajaj
Capital
Percentage of
Respondents, invested
through Bajaj Capital
100
24
24%
74
24
60
24
32%
40%
14
INTERPRETATION:
Only 40% Respondents out of 60 Respondents who know the location of branch
of Bajaj Capital in Varanasi have invested through Bajaj Capital. It shows that
Bajaj Capital needs to strengthen its customers Base.
Dissatisfactory
Fair
Satisfactory
Highly Satisfactory
INTERPRETATION:
15
Dissatisfactory
Fair
Satisfactory
Highly Satisfactory
INTERPRETATION:
16
Only 9 (37%) Respondents out of 24 are satisfied with the No(s) & location(s)
of Branches of Bajaj Capital in Varanasi City & remaining 15 Respondents are
not satisfied with it. It means that Bajaj Capital needs to increase the Number
of its branches in Varanasi City.
Dissatisfactory
Fair
Satisfactory
Highly Satisfactory
INTERPRETATION:
17
15 (62%) Respondents out of 24 have said that Charges applied by Bajaj Capital
against their Services are nominal whereas 9 Respondents are dissatisfied with
the Charges applied by Bajaj Capital. So it can be said that Charges applied by
Bajaj Capital are Fair as its people general tendency that they dont like to pay
charges.
Dissatisfactory
Fair
Satisfactory
Highly Satisfactory
INTERPRETATION:
18
Dissatisfactory
Fair
Satisfactory
Highly Satisfactory
INTERPRETATION:
19
83% Respondents (20 out of 24 Respondents) are Satisfied with the over all
services & performance of Bajaj Capital. Only 17% are dissatisfied with Bajaj
Capital.
Fixed Deposit
Stock Market
INTERPRETATION:
Most of the Respondents have invested their money in Life Insurance followed
by fixed deposit & Mutual Fund. Only 18 % Respondents Have invested in Stock
Market & 9 % in Other Options like Real Estate, Bonds, debenture etc. This
20
shows that Most of the Investors in Varanasi City are Risk Averse not Risk
Takers.
7) Please Rank the following parameters which you consider before investing?
Tax Saving
Life Cover
Liquidity
Return
Low Risk
INTERPRETATION:
Most of the Respondents consider Life Cover Before investment Followed by
Return. Parameters like Low Risk, Tax Saving & Liquidity Stands at 3rd,
4th & 5th positions regarding investors consideration before Investment. It again
21
shows that most of the investors in Varanasi City are Risk Averse not Risk
takers.
NOTE: In the analysis of above question I have given points to the Ranking Positions as Following:Rank 1= 10 points
Rank 2= 8 points
Rank 3= 6 points
Rank 4= 4 points
Rank 5= 2 points
Future Provision
Life Cover
Liquidity
INTERPRETATION:
Most of the Respondents have said that life Cover is their Prime Objective
behind their Investment followed by Returns & Future Provisions. Tax
Saving, Liquidity & Other Objectives Stands at 4th, 5th & 6th positions
22
respectively. It again shows that most of the investors in Varanasi City are Risk
Averse not Risk takers.
By Yourself
INTERPRETATION:
38% of Respondents have invested through Agents (basically Insurance Agents)
while 32% have invested by themselves (basically invested in stock market & in
23
30%
Respondents
have
Invested
through
Advisory
50,000-1,00,000 1,00,000-1,50,000
INTERPRETATION:
24
6 Months-1 Year
INTERPRETATION:
38% Respondents have invested their money for 1-5 Years, followed by 24%
Respondents who have invested their money for 5-10 years. These investors
have invested their money basically in Life Insurance (ULIP Products) & fixed
25
Deposits. 20% Respondents have invested their money for less than 1 year.
These investors have invested their money basically in Stock market. Only 18%
Respondents have invested their money for more than 10 years. These investors
have invested their money basically in Life Insurance (Traditional Products) &
Real Estate.
It shows that most of the investors in Varanasi City are Medium Term & Long
Term Investors.
Most of the respondents know about Bajaj Capital through News Paper,
Portfolio
know about the location of the branch of Bajaj Capital in Varanasi City.
So it can be said that most of the respondents know about the location of
the Branches of Bajaj Capital in Varanasi City.
26
Only 9 (37%) Respondents out of 24 are satisfied with the No(s) &
27
all services & performance of Bajaj Capital. Only 17% are dissatisfied
with Bajaj Capital.
Most of the Respondents have said that life Cover is their Prime
28
38% Respondents have invested their money for 1-5 Years, followed by
24% Respondents who have invested their money for 5-10 years. These
investors have invested their money basically in Life Insurance (ULIP
Products) & fixed Deposits. 20% Respondents have invested their money
for less than 1 year. These investors have invested their money basically
in Stock market. Only 18% Respondents have invested their money for
more than 10 years. These investors have invested their money basically
in Life Insurance (Traditional Products) & Real Estate.It shows that most
of the investors in Varanasi City are Medium Term & Long Term
Investors.
29
CONCLUSION
SWOT
Analysis
OF
BAJAJ CAPITAL
STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS
Presence of very strong competitors
Like *give name(s) of some
competitors name..**.
Aggressive marketing by competitors.
Various investment Schemes with high
returns.
30
CONCLUSION
Most of the respondents are aware of Bajaj Capital & they know about Bajaj
Capital mainly through News Paper, Television & Banners. Most of them know
about the location of the Branches of Bajaj Capital in Varanasi City.
Most of the respondents are aware that Bajaj Capital provides Life Insurance
Products & Mutual Funds. Few Respondents know that Bajaj Capital provides
Companies Fixed Deposit & General Insurance & Very few Investors know that
Bajaj Capital also provides Companies Bonds, Tax Saving Schemes, Pension
Schemes, IPO(s) & Post office deposits.
Most of the respondents know that Bajaj Capital provides Services like Financial
Planning & Portfolio Management & very few are aware that it also provides
services like Intra Alert services & Free Financial Magazine.
Only 40% Respondents out of 60 Respondents who know the location of branch of
Bajaj Capital in Varanasi (24% of investors out of 100 Respondents) have
invested through Bajaj Capital. Most of the respondents are satisfied with the
formalities requirement of Bajaj Capital & Services provided by its Customer
Care Unit. Some Customers are not satisfied with the charges applied by Bajaj
Capital. Most of the customers are dissatisfied with the No(s) & locations of
Branch/Branches of Bajaj Capital. 83% customers of Bajaj Capital are Satisfied
with the overall Services & performance of Bajaj Capital.
Most of the Respondents have invested their money in Life Insurance, Fixed
Deposits & Mutual Funds. Only 18 % Respondents have invested in Stock Market.
They consider mostly Life Cover as a parameters before investing followed by
Return, Low Risk, Tax Saving & Liquidity. Their Prime Objective behind their
investment is life Cover followed by Returns, Future Provisions, Tax Saving,
Liquidity & some Other Objectives. This shows that Most of the Investors in
Varanasi City are Risk Averse not Risk Takers.
38% of Respondents have invested through Agents, 32% have invested by
themselves & 30% have Invested through Advisory Companies. 81% investors use
to invest less than 50,000 annually. This shows that most of the investors in
Varanasi City are Small Investors.
38% Respondents have invested their money for 1-5 Years, followed by 24%
Respondents who have invested their money for 5-10 years. 18% Respondents
have invested their money for more than 10 years & only 20% Respondents have
invested their money for less than 1 year. It shows that most of the investors
in Varanasi City are Medium Term & Long Term Investors.
31
Few people did not have the time to fill up or answer the
Questionnaire.
4 People were also not giving the exact information like, their
monthly income, age and suggestion etc.
5 Few people were not responding as we expect from them and they
were reacting for the survey is conducted for false purpose.
6 They asked for some favor for filling the questionnaire.
7 As the time was less for conducting the survey, so the survey
could not be conducted in a large area.
32
SUGGESTIONS
Good relationships are pivotal to business success. With this organizational objective BAJAJ
CAPITAL should try to maintain a fine balance between high level of customer satisfaction
and the quality of service provided by them but it lacks in some sense. These are the
following suggestions that should be taken care of while upgrading the quality of service by
which they can be able to penetrate more customers.
BIBLIOGRAPHY
BOOKS:
Research Methodology (Methods and Techniques) C. R. KOTHARI
Methodology of research in social sciences Krishna swami
Churchill & Brown, Basic Marketing Research, Thomas Publications
5th edition
Statistical Method V- S.P. GUPTA
Websites :
***** give the official website of BAJAJ CAPITAL & some other
financial website from where u will take the material for introduction
part****************************************
34
QUESTIONNAIRE
SUBJECT: Awareness
..
AGE :
..
ADDRESS :
..
CONTACT NO :
OCCUPATION:
SALARY:
.
35
SIGNATURE.
DATE:
2) Which of the following Products provided by Bajaj Capital you are aware of?
Company Fixed Deposit
Company Bond
Life Insurance Products
General Insurance
Pension Schemes
Mutual Funds
Post Office Deposits
Tax Saving Schemes Initial Public Offers
3) Which of the following Services provided by Bajaj Capital you are aware of?
Financial Planning
Portfolio Management
Instra alert Services
Free Money Multiplying Magazine to client
4) Do you Know where the Branch of Bajaj Capital is located in Varanasi City?
Yes
No
5) Have you Invested through Bajaj Capital?
Yes
No
a) How do you rate the formalities fulfilled by you while investing through Bajaj Capital?
Highly Dissatisfactory
Dissatisfactory Fair
Satisfactory
Highly Satisfactory
b) How do you rate the No(s) & Locations of Branches of Bajaj Capital in Varanasi?
Highly Dissatisfactory
Dissatisfactory Fair
Satisfactory
Highly Satisfactory
c) How do you rate the Charges applied by Bajaj Capital with respect to its services?
Highly Dissatisfactory
Dissatisfactory Fair
Satisfactory
Highly Satisfactory
d) How do you rate the Customer Care services Provided by Bajaj Capital?
Highly Dissatisfactory
Dissatisfactory Fair
Satisfactory
Highly Satisfactory
e) What is your Overall Satisfaction Regarding Bajaj Capital?
Highly Dissatisfactory
Dissatisfactory Fair
Satisfactory
6) Where you have invested your Money?
Mutual Funds Fixed Deposit
Stock Market
Highly Satisfactory
7) Please Rank the following parameters which you consider before investing?
Tax Saving
Life Cover
Liquidity
Return Low Risk
8) What are your Objective(s) behind your Investment? (Please Tick)
Tax Saving Future Provision
Life Cover
Liquidity Return Any Other
9) How you have invested?
Through Agents Through Advisory Companies
By Yourself
36
6 Months-1 Year
37