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By Nicole Jemedafe
Table of Contents
1. Calligram
2. Festival Poster
3. Visual Identity
Calligram
Research
Ben Heine
Laura Ruggeri
Thubten Chokyi
Micheal - Deviant
Art
I really liked the way he
has used the letters to
create an image of a person.
My favourite part of the
calligram is the shadows
that were used. It creates
a 3D effect that enables
the image to come to life.
This is a method that I may
incorporate for my own.
Joni James
Bill Donavon
Sketches
Feedback
I received feedback for the sketched ideas in order to know how I can improve it to develop my calligram in illustrator. Below are questions that needed to be answered
from my peers and tutor.
Feedback from peer:
Clarity: Is it immediately obvious what the calligram is depicting? If the answer is no, how can it be developed to represent the image more coherently?
It is visible - a portrait and face.
Creativity and originality: How can the calligram ne refined to be more creative and challenege conventional typography? Is it original or is it a solution that is commonly
seen on Google Images?
You can use bold and a normal tpyeface together, add the opacity. You can also add the objects to your portrait (the last one) such as a heart for example. I like the first
one, but I prefer the fonts from the last one.
Typography: How can the calligram use typography more effectively? For example using a serif instead of a sans serif in places or extening and distorting parts of the font.
I wouldnt mix cursive letters with capitals. I would play with size and make it bold as well.
Feedback from Peer:
In what way does the typeface I chose work with the image (this question is referring to the self portrait calligram with the hearts)?
It helps over all give shape and bring it out of the page. It doesnt look plain and shapes the face, hair and clothes perfectly, blending the image.
Answers to the set questions from the feedback sheet:
I like the two self-portraits best. You clearly see the subject and it and both are original and creative so I think you should be fine there. Its mostly just picking the image
now.
Feedback from Tutor:
My tutor mentioned how I should develop the text for the hair by enabling it to be more wavy; using the method of using alt drag to copy the typography several times to
achieve this effect. They also said how I can use commas to create the eyelashes and to incorporate for the nose.
Process
Feedback from Peer:
In what way does the typeface I chose work with the image (this question is referring to the self portrait calligram with the hearts)?
It helps over all give shape and bring it out of the page. It doesnt look plain and shapes the face, hair and clothes perfectly, blending the image.
Answers to the set questions from the feedback sheet:
I like the two self-portraits best. You clearly see the subject and it and both are original and creative so I think you should be fine there. Its mostly just picking the
image now.
Feedback from Tutor:
My tutor mentioned how I should develop the text for the hair by enabling it to be more wavy; using the method of using alt drag to copy the typography several times
to achieve this effect. They also said how I can use commas to create the eyelashes and to incorporate for the nose.
Using the area type tool to fill in the areas with text.
Rotating comma for eyelash I used the typeface modern as it creates a curved effect
that eyelashes naturally achieve.
Final Design
Filling the hair with colour and then using alt and drag in order to place
name multiple times on top of each other in order to create a wavy
effect:
I was inspired by my drawing on the front of my
portfolio in order to create the calligram. I incorporated more layering of the typefaces around my
neck and face in order to make it look more 3D.
Research
My festival poster is based on flowers and is aimed for men
and women aged 40 and over. Initally, I wanted to create
a fashion poster but I decided creating a festival based on
flowers would be more exciting for me.
I carried out research based on different posters from
designers, along with others in order to gain inspiration for
layout, colours and typography.
Festival Poster
Layout
Target audience
Websites - Festivals
Interests
Sketches
I created various sketches conveying different ideas
before settling on producing a flower festival poster. I
experimented with ink, pen, pastels, watercolour, glitter
glue and colour pencils.
Experimentation/Process
The first poster I created
For the first poster, I looked at tutorials regarding how to create 3D text
and flowers from shapes.
F l ower
Festival
2016
Kew Gardens
23rd March 27th March
www.kewgardensfestival.co.uk
l
Flower
Festival
Kew Gardens
2016
23rd March 27th March
www.kewgardensfestival.co.uk
ow
Festiva l
Kew Gardens
23rd March - 27th March
www.kewgardensfestival.co.uk
2016
Flower
Festival
2016
Kew Gardens
23rd March -
27
th
March
www.kengardensfestival.co.uk
Tutors feedback
She said I should try experimenting with Indesign using create outlines and then dragging the image onto the text in order for it to be incorporated.
Ines feedback
Draw on top of the flower and work on it in illustrator instead.
Jess feedback final festival poster
The poster is good because the images on it relate to the theme of the festival so that it is obvious what the festival is about from far away. I also
like the font with the leaves integrated in it because its quite different. The use of complimentary colours shows you have thought about the
colours you are using in the poster. You have put enough text on the poster to get across the important information you would need in a poster.
The poster could be improved by developing it further. You could experiment with different colours to see what works and makes it eye catching from a distance because I would not necessarily find it eye popping and stop to look at the poster. Keep the target audience in mind while
developing the poster further, do this by adding detail to the hand drawn flower.
Nicoles Feedback
It's a good start and I can understand why he thought it was simple. First off, change the font script to something a bit fancier. Flowers = fancy
and for the flowers... Maybe change the picture to something you'd see in a study? Then draw over it in another layer and make it a bit more
modern, like a geometric flower.
Also for flower images good to draw look up ikebana flower arrangements. They have some really brilliant arrangments you can get ideas from.
Or even botany gardens. Like Kew Gardens.
You don't need a complicated image so much as a good arrangement and really? Nice grin emoticon How about a sketch of one of their lilyponds?
A watercolour sketch would be lovely and add a bit of pen to make it more modern.
This is Nicoles example:
I asked if I should still keep it handrawn and she said yes,
I should play to my strengths.
simple text or maybe cursive font? That would be pretty
But not too cursive that you can't read it.
Final Design
I used a poster from my research as
a refernce in order to create my final
design. Observing the layout enabled
me to achieve simplcity for the logo. In
addition, the main elements of poster
design I struggled with is proxmity enabling enough white space on the page
and using the rule of thirds to
used two fonts in order for the typefaces
to have contrast.
The two fonts I used were Ewardian
Script ITC regular for the Flower
Festival title and Embrima for the rest
of the information.
Resarch
I found a very good website called behance.net where other designers work is
presented regarding personal branding. Looking at the different pieces of work
and how they have used colour, enabled me to see how I can develop a logo that
represents my company and personality.
Visual Identity
Designer: Mark Bijasa. I like how the designer has used a symbol
representing the first letter of their surname, surrounded by a box with
two vertical lines across it.
This logo incorporates more elements, however, Mark Bijasa has
still been able to keep the logo simple. It allows me to see how I
can incorporate a few elements for my logo, conveying a quite
complicated design, however still maintaining its simplicity during the
development stage.
Various Logos
Sketches
Feedback - Sketches/Poster
Feedback from peer:
Sketches
-Stick with either portraits or design as a title
-Drawings is too long and art is too cliche
The colour scheme, layout of the brand design works well but could be improved by adding texture and making them 3D in design
Target audience
- I think it attracts target audience well
- It is a modern eye-catching design that will catch their attention.
Experimentation/Process
Final Design
Black
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Letterhead
Buisness Card