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KemperSports to Operate Genevieve Burke Added to
Championship Layout Corporate Ranks as Senior
Near Niagara Falls Marketing Officer
Seneca Gaming Corporation, the development This summer, marketing
arm of the Seneca Nation of Indians, has retained executive Geni Burke joined
KemperSports to plan, develop and operate a KemperSports as vice president of
championship golf course, which will be built on marketing. Geni will oversee the
251 acres in Lewiston, N.Y., just 20 minutes north company's growing marketing
of Niagara Falls. corps, working in step with the
Upon completion in 2009, the Robert Trent Jones II, management and staff that
LLC-designed track will mark the latest addition to a comprise this unit on direction
growing lineup of amenities offered at Seneca Niagara and strategies at KemperSports’
Casino & Hotel, including first-class gaming, a golf properties as well as the
luxurious 26-story hotel with spa, fine and casual development and implementation
dining, live entertainment and shopping. of the company’s corporate
marketing strategy.
“We’re proud to bring our heritage and experience
to a new medium,” said Barry Snyder, chairman of Geni brings more than 16 years of
the Seneca Gaming Corporation. “This is truly a marketing experience in the
partnership between passionate organizations who will consumer packaged goods and retail industries. After receiving an
work together to bring this new championship-caliber MBA from Northwestern’s Kellogg Graduate School of Management,
course to prominence in the golf world.” she launched her marketing career at Sara Lee Corporation. Following
seven years at Sara Lee, Geni served as vice president of marketing for
“We look forward to working alongside Seneca Gaming the online retail partner of Ace Hardware before her most recent
Corporation and Robert Trent Jones II design firm to position as director of innovation marketing for Merisant Worldwide,
create a must-play destination in western New York,” Inc., the global manufacturer and marketer of Equal brand sweetener
said KemperSports President and COO Steve Skinner. and a variety of consumer food products.
“Seneca Niagara Casino & Hotel is highly regarded as a
gaming destination, and we plan to broaden its reputation as a recreational “Geni has a proven track record of marketing leadership, innovation
leader with the debut of this golf course.” and success throughout her career,” said KemperSports President and
COO Steve Skinner. “She is a marketing professional with a passion for
The 18-hole course, yet to be formally named, will provide Seneca Nation golf and a wonderful addition to our management team.”
members new employment opportunities as well as offer numerous
outreach programs to local youth.
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Bracket Set for 2007 Tournaments Aplenty...
EA SPORTS Maui Invitational Professionals, Amateurs and Stars
Hosted by Chaminade Grace KemperSports Greens
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Best in Class Best in Class Best in Class Best in Class
Tunica National Golf & Tennis Club
Black Gold Golf Club recently was named best luxury golf course
in Orange County by SqueezeOC.com and was also rated among
the top three public golf courses in Orange County by Orange
County Register readers.
® July 18 marked KemperSports’ first anniversary as manager of Dorado Beach Resort & Club in
Puerto Rico. Pictured above are many of Dorado Beach’s dedicated staffers, including General
Manager Jim Helms (front row, far left).
of festivities in honor of
its official opening on
Adam Curran Co joins Paul Bucy, director of June 9. Pictured right,
instruction at The Palm Desert Golf city representative
Academy at Desert Willow Golf Resort. Presi Ortega takes the
Adam qualified to participate in the U.S. commemorative first
Kids Golf World Championship Aug. 2-4. swing on hole No. 1.
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Tee to Green Tee to Green Tee to Green Tee to Green
Bandon Dunes Golf Resort Chicago Park District Harding Park Golf Course
Bandon, Oregon Chicago, Illinois San Francisco, California
Earlier this summer, The Golf Channel ventured Best wishes to General Welcome to Anthony M. Ieong as executive
to Bandon Dunes to report on the property’s Manager Steve Dell and chef. Ieong, a graduate of the Culinary
environmentally friendly practices. Bandon wife Shellie Zaberdac, Academy of Macau in Hong Kong, China, has
staffers and GCSAA members Jeff Sutherland, who were married on more than 20 years of experience spanning the
Eric Johnson, Ken Nice and Thomas Jefferson Sept. 1 at Meyer’s Castle food and beverage, hotel and hospitality
spoke with host Adam Barr. The show aired in Crown Point, Ind. The industries, particularly in the West Coast
several times in late July and will be re-aired longtime Cubs fans met culinary world. Ieong most recently served as
later this year. in the bleachers during catering chef for the Oracle Conference Center
the 2002 Cubs’ home in Redwood City, Calif.
Binks Forest Golf Club opener and got engaged
Wellington, Florida at the same spot five Hawk Pointe Golf Club
Golf industry and years later. Washington, New Jersey
hospitality veteran Congratulations to Rob Sabola on his recent
Paul Makris has joined Country Club of the North promotion to clubhouse manager and to
KemperSports, taking the Beavercreek, Ohio Alissa Ravese on her new responsibilities as
reigns as general manager food and beverage supervisor.
Welcome aboard to Paul
of Binks Forest Golf Club. Malonson as general manager
Paul, a longtime resident of of Country Club of the
Palm Beach County, brings North near Dayton. Malonson
more than 17 years of golf management will oversee all facility
experience. Most notably, he spent the past 15 operations at the tournament-
years as general manager and food and beverage tested, 18-hole private club
director at the Tom Fazio-designed Emerald featuring a Jack Nicklaus
Dunes Golf Club, which was a flagship West Signature Course. He joins the KemperSports
Palm Beach area daily-fee golf course for years. family after spending the past five years as general
manager at Windermere Country Club in Florida.
Binks Forest also welcomes
PGA professional and golf Goose Creek Golf Club
industry veteran Wheeler Leesburg, Virginia
Stewart (right) as head golf Congratulations to Head Golf Pro Rob Howells More than 80 ladies of Hawk Pointe Golf Club
pro, and Greg Schroeder as and fiancée Ashley Slagle on their recent raised $10,000 during a Rally for the Cure golf
sales and marketing engagement. The couple plans to wed in event supporting the mission of Susan G. Komen
director. Wheeler brings May 2008. Breast Cancer Foundation.
more than 28 years of Assistant Superintendent Jim Clinton recently Hiddenbrooke Golf Club
professional golf experience and an extensive graduated from the Rutgers University Turfgrass Vallejo, California
background in launching new courses. Most Program, and Clubhouse Manager Adam Engley
recently, he was head golf pro at Wellington passed the PGA’s Playing Ability Test (PAT).
Country Club. Greg, founder of Mobile Golf Way to go, Jim and Adam!
Technology, possesses a wide-ranging knowledge
of the South Florida market. The Governors Club
Brentwood, Tennessee
Black Gold Golf Club Eddie Moon, newly
Yorba Linda, California appointed general
A new and improved driving range has opened manager of The Governors
at Black Gold, courtesy of a recent re-turfing, Club, now oversees facility
and enhancements to the course’s tee boxes are operations at the private Hiddenbrooke announces its latest staff additions:
on the way. facility, highlighted by a
Sandy Tijero, director of catering sales; Michael
prestigious 18-hole Arnold
On the personnel front, Black Gold welcomes Tynan, executive chef; Herb Ruffin, clubhouse
Palmer Signature Course.
Julie Spencer as catering sales manager. manager; Sara Holley, catering sales manager;
For the past 10 years,
and John Vest, director of golf.
Butterfield Trail Golf Club Moon has served as general manager at Temple
Hills Club, a Nashville-based private club Holly Hills Country Club
El Paso, Texas
featuring 27 holes of championship golf. Ijamsville, Maryland
Lisa Marquez joins
Butterfield Trail as sales Holly Hills hosted the Middle Atlantic PGA
and marketing director. Assistants Chapter Championship on July 30.
In this role, Marquez One hundred assistant PGA pros hailing from
will be responsible for Maryland and Virginia competed in the 18-hole
steering sales and stroke-play event, which was also used as round
marketing initiatives and one of two for the PGA Assistants Section
programs for the club, Championship (the second round was held at
which opened in June. nearby Whiskey Creek). Holly Hills Assistant Pro
An El Paso native, Hugh Smith finished second in the Chapter
Marquez’s professional career includes over Championship and sixth overall in the Section
15 years banking and sales experience. Prior to Championship, earning him a spot in the National
Former NBA great Charles Davis kicked off the PGA Assistants Championship in October.
Butterfield Trail, she served as a personal banker Arnold Palmer-sponsored Arnie’s Army Prostate
for Wells Fargo, acquiring new client accounts Cancer Charity Outing at The Governors Club Assistant Superintendent Andy Coffman and wife
and establishing memberships throughout on June 22 with a ribbon cutting. Scott Bailey, Anita welcomed their second daughter, Rachel
Greater El Paso. head golf pro, is also pictured. Nicole, on June 27.
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Tee to Green Tee to Green Tee to Green Tee to Green
The Links at Bodega Harbour
Bodega Bay, California
Introducing Amanda Vineyard as sales and
marketing director. Amanda, a professional
bridal consultant, has an extensive background
in event planning. A proud mother of a
daughter and son, ages 7 and 2, respectively,
Amanda married her new husband, Shawn
Sheffler, on Sept. 8. Congrats!
Makefield Highlands Golf Club
Yardley, Pennsylvania
During the annual Notre Dame High School
Scholarship Golf Outing in June, Richard
Regan scored a hole-in-one. His ace at No. 14
earned him $15,000 and marked the first
hole-in-one made on the designated prize hole
during a Makefield Highlands event.
One of the foursomes in the Newton Pro-Am Golf Tournament included two Greensburg High School players whose community was devastated
Monarch Dunes Golf Club by a tornado in May. Using donated equipment, the team went on to claim a league title and a regional title before advancing to the state
Nipomo, California championship. Left to right: Greg Waters, Andrew Seizer, Nationwide Tour player Brian Vranesh, Logan Waters and golf coach Ron Roe.
Monarch Dunes
On July 31, Sand Creek Station hosted the KemperSports/KemperLesnik
Golf Club is
Newton Pro-Am Golf Tournament during the Northbrook, Illinois
hosting a Swing
Nationwide Tour’s 2007 Preferred Health
Thru Cancer
Systems Wichita Open. The tournament paired
Program from
area amateurs with members of the PGA
July through
Nationwide Tour participating in the Wichita
October.
Open. Proceeds of the Pro-Am benefited the
This support
Greater Newton Community Foundation. This
program
marks the first time in the Wichita Open’s 18-
welcomes
year history that one of its events is was held
patients, survivors and caregivers to learn simple
outside of Wichita.
and basic golf techniques to help alleviate the
stress that is often associated with cancer. Shoal Creek Golf Course Left to right: Susie Chang, Susie Schnabl and Tiffany Greco.
Kansas City, Missouri This summer marks the return of Susan
Ridge Creek Golf Club Announcing Chris Fejfar and Vickie Hoy as the
Dinuba, California “Susie” Chang as an assistant account
new “dual-role” food and beverage managers at executive in the agency’s PR department.
Shoal Creek. Both Chris and Vickie have served Susie served as an intern in the summer of
Shoal Creek in various capacities over the past 2006 before finishing her degree in mass
five years. communications at the University of Iowa.
She will support the PR team’s work for
The Timbers at Troy Golf Course
KemperSports, its owned/managed golf
Elkridge, Maryland
properties and other clients.
Congrats to Kevin Smith,
who has been promoted to Tiffany Greco joins KemperSports Marketing
general manager. Kevin has & Communications as a sports marketing
been with KemperSports assistant. A recent graduate of the University
since 2000 serving in of Wisconsin-Madison, Tiffany majored in
various capacities including journalism and gained solid experience
Progress continues at Ridge Creek Golf Club, as food and beverage through her work with minor league baseball,
owned by the city of Dinuba and designed by manager at The Timbers the MBA program, on-campus promotions
former PGA TOUR player John Fought. and most recently as sales and marketing and the local chapter of the Public Relations
Construction of the area’s first 18-hole manager for several KemperSports properties Student Society of America.
championship course began in November in the Mid-Atlantic.
KemperSports Marketing & Communications
2006, with a projected opening in summer Vellano Country Club also adds Susan Schnabl as client and
2008. KemperSports Superintendent Mark Chino Hills, California marketing services coordinator. Susie, a
Livingston and Project Manager Jon Mallery Good luck to Lisa Armstrong as she moves graduate of Illinois Wesleyan University
are overseeing construction alongside the to membership event coordinator. Lisa will be with an MBA from Roosevelt University,
Wadsworth Golf Construction Southwest team. charged with booking tournament golf outings has a professional background in sponsorship
Sand Creek Station Golf Course as well as supporting membership initiatives fulfillment, ticket sales and management, event
Newton, Kansas and events. operations and promotions.
Sand Creek Station is proud to announce The Wilderness at Fortune Bay
the installation of the Pro-Link GPS system, Tower, Minnesota
making it the only course in the Greater Nathan Van Gorp comes on board as food and
Wichita market with GPS technology. beverage director. Nathan brings more than
In addition, local PGA TOUR player Woody 10 years of experience in the hospitality and
Austin visited Sand Creek Station on July 9 to food service industry. Most recently, he served
participate in the annual Habitat for Humanity as food and beverage manager at O’Hara’s 500 S KOKIE B OULEVARD • N ORTHBROOK , IL 60062
Golf Tournament. Restaurant located in St. Cloud, Minn. P HONE (847) 850-1818 • FAX (847) 291-0271