Submission of Synopsis

Page 1: Contains Introduction about the Student

Student Name
Register No.
Class
Guide Name
Title of the Study

Page 2: Title of the Study

For Example:
A PROJECT REPORT ON MARKET STUDY OF MANGO JUICE IN
HINDUSTHAN COCA COLA BEVERAGES PVT. LTD

Literature Review
A literature review discusses published information in a particular subject area, and
sometimes information in a particular subject area within a certain time period.
A literature review can be just a simple summary of the sources, but it usually has
an organizational pattern and combines both summary and synthesis. A summary is
a recap of the important information of the source, but a synthesis is a reorganization, or a reshuffling, of that information. It might give a new
interpretation of old material or combine new with old interpretations. Or it might
trace the intellectual progression of the field, including major debates. And
depending on the situation, the literature review may evaluate the sources and
advise the reader on the most pertinent or relevant.

Need for the Study

For Example: (Purpose or main objective of doing project)
For example, in order to discover how retailers respond to the promotional offer,
advertisement and distribution or service. (E.g. promotional appeals, package
labels, warranties, discounts, etc.).
The need for the study is very essential as the competition in the soft drink
and water segment is ever increasing.

 Competitors are mainly struggling to shut down the market by capturing its
market share.
The competitors are coming up with sales promotion and incentives to
compete with this Maaza.
As retailer, each of has a vast number of perceptions toward products,
toward services, toward company or industry, etc.
The size of the market is vast and constantly expanding, thus resulting in a
vast number of competitors entering the market.
The growth of the retailers movements created urgent need to understand
how competitors form strategies and capture.
The study will also reveal the different aspects of retailers perception
regarding price, quality, range, availability, and advertisements of the
products.

Objective of the Study

Primary Objective
For Example:

To know the retailers perception on maaza tetra pack.

Secondary Objective
For Example:

To know the brand image among fruit drinks.

To know the retailers satisfaction levels towards maaza.
To study the customer preferences and choice in various juice
brands.
To identify the problems of distribution.
Research Design
For Example:
Research Methodology:
Once the problem is identified, the next step is the research design. Research
design is the basic framework of rest of the study. A research design specifies the
methods and procedures for conducting particular study.

Research Design: Descriptive research design

Descriptive research is a study designed to depict the participants in an accurate
way. A descriptive study is one in which information is collected without changing
the environment. More simply put, descriptive research is all about describing
people who take part in the study.
There are three ways a researcher can go about doing a descriptive research
project, and they are:
Observational, defined as a method of viewing and recording the
participants
Case study, defined as an in-depth study of an individual or group of
individuals
Survey, defined as a brief interview or discussion with an individual about a
specific topic
Source of Data:
There are two types of data:
1. Primary data 2. Secondary data
Primary Data: The primary data is fresh information collected for a specified study.
The primary data can be gathered by observational, experimentation and survey
method.
Secondary Data: The secondary data refers to data, which already exists.
The secondary data collect from internal records, business magazines, company
websites and Newspapers.
Research instruments: For the collection of primary data a structured questionnaire
was prepared covering various aspects of the study.
Sampling Procedure: It is a procedure required from defining a population to the
actual selection of the sample.
Introduction: The precision and accuracy of the survey results are affected by the
manner in which the sample has been chosen.
Sample: A part of a population, which is provided by some process on other,
usually by deliberated selection with the object of investigating the properties of
the parent population set.

Population: Retailers in Coimbatore

Source of data: The two important sources of data are the primary data and
secondary data. The primary data is collected through survey method with the help
of questionnaire and personal interview. The secondary data is been collected from
consumer attitude books.
The information is collected through survey done in Coimbatore
Sample unit: The sample unit consists of retailers in Coimbatore
Sample size: The sample size is 120 respondents.
The sample taken for the study caters to upper class and middle class of the
society.

Limitation of the Study

For Example:

The study was confined to limited consumers only

The duration of the study was restricted for 8 weeks only, which is
not sufficient to study the entire consumers in the market.
The analysis cannot be straight away used in decision making, as
simple is very small when compared to the total consumers in the
market.
The present study deals with Coca-Cola brand.
Scope of the Study
For Example:

The scope of the study is limited.

The study is a very minor contribution to the company as it is
only restricted to the one city.
The study would only be a drop in the ocean, Can help the
distribution in this area.