Factors Affecting Section of Plastic Money by Indian

Customers
Submitted in partial fulfillment of the requirements
For the award of the degree of

Master of Business Administration (MBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide:

Submitted by:

Dr. Timcy Sachdeva

Rakesh kumar

Assistant Professor

17019103914

Gitarattan International Business School

New Delhi -110085
Batch 2014-16

Certificate
I, Mr. Rakesh Kumar, Roll No. 17019103914 certify that the Project Report/Dissertation (MS202) entitled Factors affecting selection of plastic money by Indian customer is done by
me and it is an authentic work carried out by me at Gitarattan International Business School,
Rohini. The matter embodied in this Report has not been submitted earlier for the award of any
degree or diploma to the best of my knowledge and belief.

Signature
Date:
Certified that the Project Report/Dissertation (MS-202) entitled Factors affecting selection of
plastic money by Indian customer done by Mr Rakesh Kumar, Roll No. 17019103914, is
completed under my guidance.

Signature
Date:
Name of the Guide: Dr. Timcy Sachdeva
Designation: Assistant Professor

Countersigned

Director/Project Coordinator

ACKNOWLEDGEMENT
In this highly complex society no work can be accomplished by a single individual but needs
inspiration and sincere guidance of intellectuals. It gives me immense pleasure to present the
report of my project titled Factors affecting selection of plastic money by Indian customer.
The work presented in the dissertation is the outcome of the guidance and inspiration of my
guide Dr. Timcy Sachdeva, Assistant Professor, Gitarattan International Business School,
Rohini. Her continuous encouragement during difficult times and expert advice has made this
research see light of the day.
I would specially like to thank Dr. Sonali Yadav, Project Coordinator, Gitarattan
International Business School, Rohini who provided her valuable inputs from inception of this
work to its culmination.
Finally, I thank all those who helped me directly and indirectly during the course of my summer
training.

EXECUTIVE SUMMARY
Plastic money is very recent context which replacing the traditional concept of paying through
cash. Plastic money includes credit cards, debit cards, prepaid balance cards, smart cards etc.
Electronic service is becoming a feasible option for dealing between financial service providers
and their clients. Plastic money can be very useful as it provide convenience to its customers by
providing them cash round the clock or at any time at the ATMs. Plastic money is easy to carry
and it will reduce the tension of carrying the bundles of hard cash. Plastic money provides the
facilities of online payments which will reduce the burden of making payments at the counter but
by making it online. In this study, we are typically focusing only on debit and credit cards in
order to find out effectiveness of such in real life and factors affecting the consumer perception
towards plastic money in different age groups. The total numbers of respondents taken is 100
and examine the various factors influencing the selection of plastic money in different age
groups.
The objective of the study is to determine the factors influencing selection of plastic money that
replaces the paper or cash money and to study the relationship between factors influencing
plastic money and different age groups.
The scope of the study is that the research has been conducted in New Delhi and the research is
limited to that particular area only. The study discusses the operation and risk associated and the
future aspects of plastic money in India. It also reveals the experience of the credit holders

collected through a customer survey. The present study covers two different types of cards i.e.
Debit Card, Credit Cards.

The methodology used for the present research includes both primary and secondary data have
been collected. For the present research the primary data has been collected through structured
questionnaire from the users of plastic money. On the other hand, sources for the secondary data
have been books, research papers. Data collected have been analysed by using factor analysis
and anova.
In this research tools which has been used are SPSS and MS Excel are used to analyse and
present the data collected from various primary source which include questionnaire
The findings of the Study reveals that the highest number of plastic card holders is in age group
of 20- 30 years, i.e. 62% respondents, while 11% respondents using plastic card belongs to the
age group of 41- 50 years. Respondent taken for this study is those who are using plastic money
in their daily life. The highest usage of various card used by users is falling between income
group of Rs. 0- 250000 lakhs while the lowest usage is having Rs. 750000 income level or more
income level group as this group is using Plastic money as a means of transactions. The highest
number of plastic money users belongs to the profession of service, i.e. 37% respondents, while
30% respondents belong to the profession of student. From the analysis it is shown that males are
using more plastic money i.e. 63% and females are using 37% plastic money.
The limitations of the research are related to the sample size as the sample size is very small
compare to population of the study. Geographically the scope of this study is limited to New
Delhi only. Primary data has its own limitations which might affect the conclusion of this study.

CONTENTS

S No

Topic

Page No

Certificate (s)

ii

Acknowledgements

iii

Executive Summary

iv

List of Tables

viii

List of Figures

ix

List of Abbreviations

Chapter-1: Introduction

1-15

Chapter-2: Literature Review

16-25

Chapter-3: Data Presentation & Analysis

26-40

10

Chapter-4: Summary & Conclusions

41-42

11

Chapter-5: Recommendations

43

12

Bibliography

44

13

Appendices
Table
no.

LIST

45

Title

Page
no

Gender of respondent

26

age group of respondent

27

Profession of respondents

28

Income of respondents

29

TABLES

OF

LIST OF FIGURES

Figure
no.

Title

Page no.

Gender of respondent

26

age group of respondent

27

Profession of respondents

28

Income of respondents

30