SolutionCell Bus Plan Exec DRAFT

Executive Summary SolutionCells Insta-Grid
SolutionCells Insta-Grid Business Plan

1. Executive Summary
SolutionCell Co. will develop, perfect, and produce Solar-Microwave Fabric Solar Microwave Fabric (SMF)
nicknamed Insta-GridTM for all of its many world-wide applications to powerful, self-sufficient living.
Combining clean energy with printed electronics, Insta-Grid TM is a breakthrough technology of never before
produced Solar-Microwave Fabric (SMF) opening up innumerable opportunities. A thin membrane is printed with
solar cells (to collect energy) and microwave antennas (for communication or wireless power transmission). Once
the printing algorithm is programmed for a given application, the fabric can be manufactured in great quantity
like wallpaper!
Need electrical power in an off-the-grid location? Bring
thin Insta-Grid TM rugs spread them on the ground, on a
roof or wherever the sun shines and suddenly! an instant
grid! Why we nicknamed it Insta-Grid TM.
Need communications in a remote place? Insta-Grid does it
all not only collects power but can transmit communication signals to desired locations. The built-in
retrodirective phased array technology beams signals and power to any designated location.
Going on holiday? You can have tents, boats and convertible recharging roofs, covers or bimini tops made
of Insta-Grid. You have power, communications and security anywhere in the world whatever the local
infrastructure. This is the Game Changer!
Need to defend your off-the-grid location against intrusion? The Insta-Grid instant grid can be run in
active mode - meaning, it illuminates the target, uses the return signal as a beacon, then delivers a
concentrated beam, disabling the intruder.
Would you like a space solar power system that beams solar power to ground stations whether or not
its raining? Make a big balloon (like an Echo satellite) out of Insta-Grid, pack it in a small canister, and
inflate it at geostationary altitude. This Power StarTM satellite (over 200MW) will give you a first revenue
unit in one launch!
Your communication satellites are under-powered, and therefore short-lived? Power Star to the rescue!
One Power Star can beam power to dozens of satellites.
AIC-SVC; Insta-GridTM
Microwave Solar Fabric Executive Summary
Page 1
The New Solar Microwave Fabric

Printed Patch
Printed Solar
Arrays
Antennae
SolarMicrowave
Fabric
P ower
connec
t ors
Solar
cell
Transm
itter
Conductive coating (ground)
Solar
cell
=New
Collectenna
Substrate layer
Shima Seiki-Fabric Mfg.
Overview & simplified construction techniques for Insta-Grid TM (Solar Microwave Fabric)
Solutioncells strategic approach to market innovation, penetration and dominance is looking at it from the Big
Picture point-of-view because it is created by the Team which, is and has been the Leaders in Big Top 100 Corps in
the World. Our leadership knows how to structure the company and teams to be agile and not to stop evolving
products its manufacturing systems from the start. The advantages of this venture is we do and shall create the
Intellectual Properties for the materials its manufacturing processes, tools, system integration and plans to work
far into the future like those of Henry Ford, Boeing, GE, Microsoft, Google, Apple only for the prosperity of
mankind and peace.
2. Market Opportunities
Insta-Grid TM aka, Solar-Microwave Fabric (SMF) is a mass-produced, thin, flexible membrane upon which is printed
various combinations of solar cells, microwave patch antennas, and analog control devices. The fabric can provide
solar power directly to other devices, or, can use collected power for communications, or can transmit the power
to other distant locations. The skin of the Insta-Grid can be made of a variety of materials, including Mylar,
Kapton, metallic sheets, paper, and woven fabrics, etc. For a given application, once the printing algorithm is set,
the SFM can be churned out in mass quantity, like wall paper.
Current technology provides laboratory-scale samples of separately printed solar cells and patch antennas, larger
scale printing of low efficiency solar cells, and very small samples of non-integrated combinations.
The Insta-Grid product is unique in that solar power collection, wireless power transmission and communication
capabilities are integrated in large thin, light-weight sheets that can be made into rugs or other shapes and
folded into compact packages for transport to needed locations.
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This company will concentrate on the development of Insta-Grid and the adaptation of the designs to a variety of
markets. There are two types of markets, considered in turn: Markets where a niche for Insta-Grid already exists,
and entirely new markets created by Insta-Grid.
Markets with an Existing Niche for INSTA-GRID

One niche market is the supply of electrical power to the forward operating bases of the U.S. military, located in
remote regions. Presently, gasoline/diesel powered generators are used to provide electrical power, requiring
expensive transport of the petroleum fuel across difficult and hazardous terrain. The cost of power for such bases
averages $1.00 per kW-Hr, and has been as high as $27.00 per kW-Hr. In contrast, light-weight rugs of Insta-Grid
can be flown in, unrolled and spread on the ground and power distribution cables connected to create an InstaGrid. The placement of the rugs need not be precise, nor do they need to lie perfectly flat. Simply drape them
over the landscape, secure them against wind, and turn them on.
Forward military bases might also utilize the Insta-Grid embodiment that includes both solar cells and microwave
patch antennas with retrodirective phased array capability. This provides both communication and can be used for
defense against airborne attack. By retrodirective phased array capability we mean that if the Insta-Grid receives
a signal from a microwave beacon, an analog circuit acting independently in each patch antenna works so that the
entire Insta-Grid sends an amplified beam back to the location of the beacon. This is the passive mode of
operation, used to beam power to a desired location. In the active mode of defense, the INSTA-GRID sends a
broad microwave signal, which, when it reflects off of an intruding target, acts as the beacon. Then an amplified
and concentrated beam is focused on the target. These capabilities are created without any communication among
the antennas, nor any complex digital computation, but are the result of simple circuitry embedded in each
transmitter. The retrodirective ability is very robust, can survive extensive damage, is insensitive to changes in
INSTA-GRID shape and is based on very well known principles of optics. Section (competitive landscape) explains
this in more detail.
A much broader market is the supply of solar energy for domestic, municipal use. We refer to large solar power
farms such as [.], using arrays of rotatable solar panels or arrays of mirrors concentrating sunlight onto boiler
towers, such as the power tower concept. These installations entail huge infrastructure, thousands of moving
parts, and are enormously expensive to build and operate. Section () contrasts power tower designs with the
orders-of-magnitude cheaper Insta-Grid design described above.
There is huge potential for private, domestic use as well. Currently produced solar arrays for use on private land or
installed on the roofs of private dwellings are heavy, clumsy, obtrusive and expensive. In contrast, lightweight
INSTA-GRID rugs can be deployed with little effort and expense, on the ground or on roofs. With appropriate
choice of membrane material, INSTA-GRID can unobtrusively blend with or replace conventional tile or shingle
roofing. Thus, INSTA-GRID can provide power for homeowners who wish to save money on energy, or prefer to live
more independently, off the grid.
Longer term, in the area of large scale solar power collection, there may be a market for space solar power (SSP).
This means collecting solar power by a satellite (usually in geostationary orbit, where it hovers over one location),
and beaming it in the form of microwave radiation (to which the atmosphere is mostly transparent) to a ground
station where it is converted into AC current. The ground station would consist of arrays of rectifying antennas
(rectennas) that can be mounted on the ground without interfering with sunlight or alternate land use. There are
some strong motivations for SSP. For example, taking account of 24/7 operation and the absence of weather and
atmospheric attenuation of sunlight, SSP can average almost ten times the efficiency of ground-based solar farms.
The big obstacle is the cost of an initial First Revenue System (FRS), that would be large enough (at least 5 MW)
to prove the technology and turn a profit. All (except one) SSP satellite designs involve gigantic, complicated
structures, with many (sometimes thousands) of moving parts, requiring hundreds of launches and on-orbit
construction, usually invoking nonexistent robotic and other technologies.
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In contrast is the Power StarTM design. Take sheets of Insta-Grid having both solar cells and transparent microwave
patch antennas with retrodirective phased array capability, and assemble a large balloon, using the old Echo
satellite technology. As in Echo satellites I and II, fold the balloon into a small spherical container, and launch it into
geostationary orbit. Once there, the container opens, and a powder coating the interior surface sublimates,
thereby inflating the balloon. Assuming only a 2% solar cell efficiency, Power StarTM can collect 9 to 15MW of
power. When stowed for launch, Power StarTM can be accommodated by four existing launch vehicles. Therefore,
Insta-Grid makes a First Revenue System (FRS) possible (and affordable) in one launch. Power StarTM features
the simplest possible structure, no moving parts, no on-orbit robotic construction and safe, automatic and robust
operation. Further details are discussed in Section [].
Once proven by an FRS, Power StarTM can be used to beam power to hard-to-access places, industrial parks and
even individual buildings with rectennas, installed on building roofs or over parking lots.
Markets Created by INSTA-GRID

In this category, we might include SSP systems just described. However we draw attention to near-term
applications that are enabled by Insta-Grid and perhaps not anticipated before the invention of Insta-Grid.
Self Powered Cell phone Towers
Almost all cell towers rely on external power and are disabled in a blackout. Insta-Grid (plus battery storage)
provides a cheap, independent power source. Quantities of lightweight can be wrapped around the framework of
the cell tower to prevent power interruption
Advanced Habitation Technology

By habitation technology we refer to an integrated, portable system of systems that enables a small group of
people to generate most or nearly all of their consumables. Insta-Grid can provide a substantial component of such
systems. Power, communications and self-defense capabilities can be provided inexpensively to people wishing to
live more independently.
Self-Powered Tents
SFM can be embodied in rugged, flexible and waterproof fabrics. Under current technology stiff, bulky solar arrays
have to be wired to tent fabric in order to be used, and then unwired in order to fold the tent. On the other hand a
flexible Insta-Grid tent is both a shelter and the power source and can be simply folded and unfolded.
Bimini Tops and Convertible Tops
Similar to the above, stiff, bulky solar arrays have to be wired to the bimini fabric in order to be used, and then
unwired in order to fold the bimini. No such complications arise with INSTA-GRID bimini tops. Insta-Grid solar
powered convertible tops are both convenient and save battery life and improve mileage.
Powered Clothing
Insta-Grid TM fabric with solar cells can be manufactured using wearable fabric. This means that a persons coat
can be used to recharge electronic devices such as smart phones, watches, etc.
Point-to-Point Communication Clothing
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Insta-Grid TM clothing having both solar cells and patched antenna phased arrays would not only power personal
electronics but could be used for point-to-point communication. The communications signal would be amplified
and the retrodirective phased array capability used to transmit a tight beam to the near vicinity of the receiving
person. This would be very useful to emergency first-responders, where disaster emergency conditions require
high fidelity communications independent of existing networks.
Clothing with Tactile Messaging or Touch Devices (Beam Me! Or the Intimate Touch)
This is point-to-point communication clothing with the object of promoting the confidentiality of personal
communications. In addition the microwave signal could be used to energize devices that provide tactile
stimulation through the recipients clothing as a way of announcing a call. Beam Me! could go viral. Want to
know by touch when a loved one calls you or want to feel the touch of a loved one who is not around or the other
side of the world our pressure/touch sending Intimate touch fabric can transmit their touches or program your
phone to give you a message.
3. Product / Solution Description

Insta-Grid aka, Solar-Microwave Fabric (SMF) is a mass-produced, thin, flexible membrane upon which is imprinted
various combinations of solar cells, microwave patch antennas, and analog control devices. This fabric is intended
for use in diverse applications such as solar power collection, power transmission, and communication such that it
can be folded into a compact volume for transport and then deployed for its operation. The Insta-Grid includes a
range of products featuring different levels of sophistication. The various embodiments are illustrated in Figures 31, and 3-2. Overall, the INSTA-GRID has the following embodiments and modes of operation, listed in order of
complexity.
1. Solar Power Collector Solar cells printed on flexible substrate, with appropriate power distribution
subsystem. Miniaturization of the cell design permits thin sheets with sharp curvature folds for high
flexibility.
2. Solar Power Plus Communication, Quilt configuration Item (1) with the addition of microwave patch
antennas for communication. Solar cells and antennas printed separately, then bonded to a substrate
(Figure 3-1, top)
3. Solar Power Plus Communication, Integrated configuration As in Item (2) but Solar cells and antennas
printed together (Figure 3-1, bottom)
4. Power/Communication/Transmission, non-overlapping Item (3) with the addition of microwave
transceivers on both sides of the flexible substrate, and retro-directive phased array capability for power
transmission to a distant collection station, using a microwave beacon at the collection point. The solar
cells and external microwave transceivers occupy nonoverlapping areas of the skin. (Figure 3-2, top).
5. Power/Communication/Transmission, Fully Co-Populated Item (4), but using optically transparent
microwave transceivers on the external side of the skin. This allows both solar cells and transceivers to
each occupy the entire surface, boosting the power reception capability by a factor of four. (Figure with
the addition of microwave transceivers on both sides of the flexible substrate, and retro-directive phased
array capability for power transmission to a distant collection station, using a microwave beacon at the
collection point. The solar cells and external microwave transceivers occupy non-overlapping areas of the
skin. (Figure 3-2, top).
Detailed description of the technologies is given in the Appendix S-M Fabric Patent Description. In brief: Thin film
printed solar cells have been in production, but are none too flexible. Laboratory-scale solar cell/ patch antennas
have been printed in combination, but are stiff and bending degrades the antenna performance.. However the
INSTA-GRID design integrates solar cells and patch antennas that are both miniaturized so that the skin can be
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made both thin and very flexible. This greatly increases the power collection and/or power transmission per unit
weight; increases the variety of materials that can be used, and opens the door to mass-manufacturing of multipurpose sheets.
Our business plan is to concentrate on developing items (1) and (2) shown in Figure 1, and adapting these designs
to support the manufacture and sale of several consumer items. These include: Tents, bimini tops, clothing, and
power rugs for off-grid power. The present development status is that we have fabricated the solar cell plus patch
antenna quilt configuration listed as item 2 above and illustrated in the top of Figure 3-1.
Power connector
(a) Initial, Quilt

configuration
Solar cells and
antennas printed
separately, then
bonded to a substrate
Transmitter
Solar cell
Solar cell
Substrate layer
Transmitter
(b) Integrated
configuration
Solar cell
Solar cell
Substrate layer
Solar cells and
antennas printed
together
Figure 3.1: Cross-Section of Solar cells with transmission/Antennas printed side by side.
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Figure 3-2: Cross-sections of the advanced Power/Communication\Transmission embodiment
4. Competitive Landscape
In the small-scale power generation market, we highlight the advantages of INSTA-GRID for powered bimini tops.
With current technology, stiff, bulky, and cumbersome solar arrays have to be attached (by Velcro, in some cases as
illustrated in Figure 4-1) to the bimini top and the wiring to be connected in order to be used [1]. When the cruise
is over, one has to detach the solar array and unwire it in order to fold the bimini [2]. No such complications arise
with INSTA-GRID bimini tops, because the thin flexible INSTA-GRID integrates both the structural component and
the power generation component, permitting the solar power bimini to be deployed and folded (as in Figure 4-2)
completely without assembly/disassembly steps. Note that in contrast to conventional thin film printed solar cell
technologies, miniaturation of components allows INSTA-GRID to be folded like flexible fabric (i.e. with small radii
of curvature folds).
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Figure 4-1: Current solar cell technology for bimini tops

Typically, in the history of any technology, the more mature and sophisticated the stage of its development, the
more streamlined, unobtrusive, and apparently simple it becomes. We find this contrast again and again when
comparing INSTA-GRID to conventional technique.
Figure 4-2 : Folded bimini top illustrating the flexibility achievable with Solar-Microwave Fabric
Regarding large-scale, ground-based solar power generation, for example, no system better illustrates the gulf
between current practice and Insta-Grid technology than the Ivanpah Solar Electric Generating System in the
California Mojave Desert (Figure 4-3) [3]. It consists of 173,500 heliostats, each with two large mirrors, focusing
solar energy on boilers located on three 140m tall solar power towers. The heliostats cover 2.4 million square
meters. The solar power system produces electricity the same way as traditional power plants by creating high
temperature steam to turn a turbine [4]. It cost $2.2 billion including a $1.6 billion loan guarantee from the U. S.
government [5, 6].
The facility was predicted to produce 392 MW, but In November 2014, Associated Press reported that the plant
was producing only "about half of its expected annual output"[7]. Further, the plant requires burning natural gas
each morning to get the plant started. On August 27, 2014, the State of California approved Ivanpah to increase its
annual natural gas consumption from 328 million cubic feet of natural gas, as previously approved, to 525 million
cubic feet. [8]
In April 2015, "biologists working for the state estimated that 3,500 birds died at Ivanpah in the span of a year,
many of them burned alive while flying through a part of the solar installment where air temperatures can reach
1,000 degrees Fahrenheit", reported the Wall Street Journal. [9]. Another issue that has been reported is the
effect of mirror glare on airplane pilots.[10]
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Figure 4-3: Ivanpah Solar Electric Generating System in the California Mojave Desert
In contrast, an SFM system would consist of a large number of SFM rugs laid on the ground and secured against
wind. Compared to heliostats, the rugs are virtually weightless. With thicknesses only tens of microns, they can be
transported to the site in compact containers, and spread out without need of precise alignment or requirements
on flatness. Once power distribution cables are connected, the system is ready to generate power. There are no
towers and other large, complex structures. There are no heliostats or boiler systems to maintain. If a rug is past its
prime, it is cheaply recycled and replaced. There is no need to expend fossil fuel to start the system in the morning.
There is no danger to people or wildlife because the system does not need to concentrate sunlight. Nor is there
distracting glare since the INSTA-GRID albedo can be designed to match the reflectivity of the surrounding desert.
Assuming an average noon-time solar flux of 1kW per square meter, an INSTA-GRID with 20% efficiency and
covering a square 1.4 km on a side can generate over 300MW.
In the basic technology of panels or membranes that combine both solar cells and microwave transmitters, we cite
the NRL sandwich module which represents the US governments most advanced device in this line. The NRL
sandwich module was intended to be part of the SPS-ALPHA (Solar Power Satellite via Arbitrarily Large Phased
Array [11] concept discussed briefly below. The module has solar cells on one side of a panel and transmitters on
the other side. The left of Figure 4-4 shows an earlier embodiment, along with a ruler to illustrate its obviously
cumbersome dimensions. Subsequently, it was found that because SPS-ALPHA concentrates sunlight, the sandwich
modules have excessive heating problems. The right side of the figure shows the recent solution. Now the design
features two radiator panels jutting out from the plane of the module, making the design even more bulky and
complex. In contrast, as Figure 4-5 illustrates, Solar-Microwave fabric is as thin or thinner that silk cloth, and no
device that uses it need involve concentrated sunlight thus it is free of thermal problems.
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Figure 4-4: Navel Research Labs most advanced, solar power collector/microwave transmitter model.
Power/Comm/Defense
This embodiment is the item described above, but with the internal transceivers omitted and with the addition of
an active mode of power transmission whereby radiation is broadcast to a non-cooperative target and the return
from the target is used as the beacon for direction of a high power density beam.
Figure 4-5: Solar-Microwave Fabric prototype
In the power gathering mode, the Power/Com/Defense embodiment simply uses the printed solar array elements.
As pictured in Figure 9, a compactly folded rug of fabric is brought to a forward military base, a developing world
location or similarly difficult to access location and is then unfolded , and spread over the ground. Once deployed,
it provides solar power using the printed solar cells and a conventional power management and distribution
system.
Besides providing power, this embodiment can be run in active retrodirective mode to provide self-defense
against airborne attack, as pictured in Figure 10. The patch antennas are energized to transmit a broad directivity
radiation pattern, and radiation return from intruding air vehicles is used as the beacon for retrodirective beam
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transmission. Note that a first revenue unit Power Star at geostationary orbit will generate safe, low energy density
radiation on the ground. Decrease the transmission energy to less than 100km, however, and the power density is
enormous. A Power/Comm/Defense rug could easily be designed to disable an aircraft or rocket at some tens of
kilometers distance.
The addition of the active mode of retrodirective beam control makes this embodiment an original contribution to
the state-of-the-art both for power collection in remote places and as a method for aircraft and missile defense.
At a forward operating base, lay out Solar-Microwave rugs.

Whatever the mode of operation, the rugs need not be flat nor does one need a
continuous sheet (there can be minor gaps)
Transmitter
For power generation, use only thePower

solar cells. If receiving power from Power Star,
connectors
Solar cell
engage transceivers
Substrate
layer
Conductive
coating
(ground)
Figure 4-6: Power/Com/Defense embodiment in power collection mode
Using power direct from solar cells or another source, operate beam forming in active
mode.
This means irradiate target, sense return and use as beacon signal. Beam forming proceeds
as described for Power Star.
Figure 4-7: Power/Com/Defense embodiment in defense mode
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Figure 4-6: SPS-ALPHA concept for space solar power: reflectors concentrate sunlight onto module array. Satellite
beams power to receiver from geosynchronous orbit.
The runner-up concept for space solar power satellite design is the (John Mankins) SPS-Alpha concept (Figure 4-6)
[11].
While an improvement over previous efforts SPS-ALPHA has thousands of rotating mirrors used to redirect
reflected sunlight onto the solar array, and the solar radiation redirection functions and photovoltaic radiation
functions are segregated into different, very large structures. The very large structure cannot be launched except
through many launch vehicles, and the system must be assembled on-orbit via elaborate infrastructure, including
advanced robotic technology. Thus, as in all previous effort, the concept interposes the obstacle of a huge initial
investment to achieve a first revenue system.
In contrast, the Power Star design (see Figure 4-7) combines the new printing technologies with well established
inflatable satellite technologies [13, 14]. INSTA-GRID sheets are produced in mass quantities. The thin sheets are
assembled into a spherical balloon. For launch, the sphere is compactly packaged in a small container that fits into
the launch vehicle payload faring. Once on orbit a volatile material is made to sublimate to provide the gas
pressure for initial inflation. Metallic layers within the printed sheets are forced into yield to provide rigidification
and the Power StarTM sphere is then evacuated. Electromagnetic propagation theory shows us that a completely
decentralized control algorithm allows us to coordinate the numerous (printed) microwave antennas to transmit
multiple beams to any desired ground-based power collection locations. Its advantages include:
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Its structure is extremely simple and can be fit into many launch vehicle payload envelopes.
It can gather solar power from any angle and beam power in any direction (s) without slewing or structural
deformation.
It has no moving parts.
Power distribution technique involves power transmission within the skin only over distances of a few
centimeters
It can optimally approximate any desired field distribution on the ground.
It requires no in-space assembly or construction
The operation of the phased array is adaptive so that even if severely damaged, the system can retain
some level of useful performance.
Figure 4-7: Power Star solar power satellite design

(References for Section 4 listed in back)
]
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5. Development Strategy and Schedule

Enable to successfully develop the entire brand of Solutioncell TM includes the Insta-Grid TM Materials &
Fabrics, Protecta-Grid TM,, and the Worlds clean & climate improving future Powerstar TM
Section 5 discussed market opportunities for the new technologies described in Section 3. Having considered the
current state of practice and the industry in the foregoing section, we now outline our strategy for initial
development. In general terms, it is the Bar-bell strategy of Nassim Taleb (Antifragility, [1]): We combine (1) an
item with low risk and modest return, with (2) a venture with modest down-side but unlimited upside. Examples
of the first item might be flexible INSTA-GRID rugs for private solar power generation, using relatively mature stage
1 or 2 technology as described in section 3. Also, flexible fabric for sports items such as bimini tops, tents, etc.
Items in the moderate risk but unlimited upside could be INSTA-GRID rugs for military forward operating bases,
with more capable stage 3 technology. Also, in this category might be powered clothing and point-to-point
communication clothing listed under Markets Created by INSTA-GRID in Section 3.
Solutioncells, Insta-Grid Evolutionary Schedule

Following an initial 9-month period of basic INSTA-GRID engineering, development and marketing, our plan (refer
to Table 5-1) is to conduct a 9-month sequence of formal trade studies to select four basic products (2 in each of
the bar-bells mentioned above) and Proofs of Concepts. In the succeeding year, these products will be developed
and subjected to safety and environmental, etc. tests, and a strong sales force formed.
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Following the initial 26-month R&D phase, we will commence the LRIP to FSD phase. Tests will be certified and a
production system brought up and running. Test equipment will be developed to test and evaluate fabrics for
wear-and tare mechanisms. Government NASAs Material and Processes Technical Information System (MAPTIS)
Codes will be created, certified and spec sheets validated and insured for marketing for Space applications. Our
research and Development (R &D) and Low Rate Initial Production (LRIP) is planned to systematically reduce all
risks in planning for the unknowns by thoroughly investigating, testing and developing the production techniques
synchronous with all new material & process innovations. Here is the in-house high level overview, human
resource skills and schedule estimate for successful planning.
Table 5-1 Solutioncells 5+5+5 Success Requirements
Full Scale Development/Production will start in the third section of the LRIP to FSD phase and full ROI is expected
within 39 months.
Solutioncells plan to take-over what was once Boeings Engineering & development Building in Long Beach next to
the Airport. We will start with 2 floors at just over 25,000 square feet each providing skilled professionals offices,
conference rooms, Labs, research and development areas for clean prototype machines development.
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Facility for Development for the first 5 Years

Solutioncells plan to take-over what was once Boeings Engineering & development Building in Long Beach next to
the Airport. Building available is a 4910 Airport Plaza Dr. total amount is over 75,000 feet. We will start with 2
floors at just over 25,000 square feet each providing skilled professionals offices, conference rooms, Labs, research
and development areas for clean prototype machines development.
In the 3rd year we will outgrow the original area and require over at least 2 more floors. Currently the original 4910
building has 1 more floor and the adjacent building 4900 has a third floor available. Hopefully we will be able to
take over the lease of the medical facility in building 4900 both first and second floor.
By the 5th Year we are planned to occupy all three floors in both building 4900 & 4910 Airport Plaza Dr.
This allows just over 150,000 feet for all research and development and labs for the work we will be doing.
The plan is to create a SolutionCell Headquarters after the fifth year designed and build for our business model. It
is to be designed with morphing walls and roof tops and our Insta-Grid material all over it.
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6. Intellectual Property
All Solar-Microwave Fabric innovations and applications described herein are included within:
SYSTEM AND METHOD FOR COLLECTION AND DISTRIBUTION OF SPACE-BASED SOLAR POWER
EFS-ID: 23010972
PCT/US15/41854
Inventor: David Hyland
Business Names, Websites & Trademarks:
Solutioncell, Insta-Grid, Protecta-Grid, & Power-Star
7. Marketplace
The Energy Market:
Capital costs to produce energy have doubled since year 2000, we are going to reduce that and help eliminate the
environmental issues. The original market for the Solar- Fabric was for Space Solar Power, as energy demand
keeps growing exponentially more ways have been looked at without the carbon footprint. Nowadays the world
consumes around 20 terra-watts of energy per year. The average consumer pays 10-25 cents ($0.10-$0.25 USD)
per kilowatt hour, sometimes much more in hard to service areas and other Countries.
AIC & SVC believes it can realistically capture 3% of the domestic market, or $54 million by its fifth year of
operations.
These manufacturers must find ways to achieve improved efficiency and reduce their carbon footprint while
containing costs. The annual spending increase from $130 billion today and expected to reach $550 billion by
2035 thus requiring new finance models & sources such as our Space Solar Power or Energy From Space systems.
Many countries and people have been proposing this since 1970s and much more recently. Currently there is no
competition in this industry.
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Investment into Energy in 2013 was $1.6 Trillion which is just slightly less than 10% of the entire market sales; this
amount has doubled since 2000. Here is the link to the overall Worlds Energy Outlook, where some of these
charts come from: http://www.slideshare.net/internationalenergyagency/weio2014-presentation
MARKET/Energy is #1:
The Market for our flexible and adaptable fabric will be used for producing energy & communications along with
its fabric that maybe made structurally valuable (like shielding). The overall market(s) for the AIC-SVC Business is
$17,702.2 Billion USD (Est. Value) applicable to:
1) Clean Energy, Production
2) Electro Magnetic Hardening (EMH) the electrical Grid System
3) Communication, Supplier & Satellites.
4) Other/New Markets: Land Use in providing Energy & Communication for disasters, war time, area where it
doesnt exist or is outdated and vulnerable to failures.
42
120
314.2
MARKET REVENUE
Annual in $ Billion US
Energy ($17.2 T)
EM Harden Grid ($42B)
17,226
Communications Supply (314.2)

Other Markets
To break down the markets numbers into more understandable segments & which are focused for our
introduction and penetration would be a reasonably small percentage by focused markets.
Electro-Magnetic Hardening Grid (US shown below)

In 2012, there are about 19,023 individual generators at about 6,997 operational power plants in the United
States with a nameplate generation capacity of at least one megawatt. A power plant can have one or more
Page 18

generators, and some generators may use more than one type of fuel. In the Market case for Solar-Microwave
Hardened Fabric; to be used to harden/protect the electrical grid system, from Electro-Magnetic Pulse (EMP) or
upper atmosphere nuclear explosion and prevent disaster from penetration of small arms (bullets). This would be
used at approximately 6,000 electrical plants, generations and grid support systems. Implementation to reduce
terrorist & solar flare grid outage would be starting with the most susceptible regions/areas and of public &
government concerns. This is not exclusive to US, and has been shown for US alone because, good data
&information exists and highly susceptible due to threats being sought by their enemies-terrorists. Currently
there is no competition in this industry.
Figure 8.X: Electric Grid System overview for vulnerability concerns.
July 2014
% change from
July 2013
Total net generation

thousand megawatt hours
384,839
-2.3%
$Residential retail price

cents/kilowatt-hour
13.05
3.5%
*Retail sales
thousand megawatt hours
347,151
-2.4%
Natural gas consumption

thousand cubic feet
870,103
-7.3%
Coal consumption
thousand tons
81,631
-1.9%
Cooling degree-days
308
-12.3%
Total Market Cost ($Price x *Sales) =

Source: Electricity Monthly Update
$17,226 Billion in Annual sales
International Energy Agency IEA data from 1990 to 2008, the average energy use per person increased 10% while
world population increased 27%. Regional energy uses also grew from 1990 to 2008: The Middle East increased by
Page 19

170%, China by 146%, India by 91%, Africa by 70%, Latin America by 66%, the USA by 20%, the EU-27 block by 7%,
and world overall grew by 39%.
In 2008, total worldwide energy consumption was 474 exajoules (132,000 TWh). This is equivalent to an average
power use of 15 terawatts (2.01010 hp).[7] The annual potential for renewable energy is:
solar energy 1,575 EJ (438,000 TWh),
wind power 640 EJ (180,000 TWh),
geothermal energy 5,000 EJ (1,400,000 TWh),
biomass 276 EJ (77,000 TWh),
hydropower 50 EJ (14,000 TWh) and
ocean energy 1 EJ (280 TWh).
Energy consumption in the G20 increased by more than 5% in 2010 after a slight decline of 2009. In 2009, world
energy consumption decreased for the first time in 30 years, by 1.1%equivalent to 130 megatonnes
(130,000,000 long tons; 140,000,000 short tons) of oilas a result of the financial and economic crisis, which
reduced world GDP by 0.6% in 2009.
Worldwide Energy Demand
Over 50% of U.S. crude oil and petroleum products imports came from the Western Hemisphere (North, South,
and Central America, and the Caribbean, including U.S. territories) during 2012. About 29% of our imports of
crude oil and petroleum products came from the Persian Gulf countries of Bahrain, Iraq, Kuwait, Qatar, Saudi
Arabia, and United Arab Emirates. Our largest sources of net crude oil and petroleum product imports were
Canada and Saudi Arabia.
Top sources of net crude oil and petroleum product imports:
Canada (28%)
Saudi Arabia (13%)
Mexico (10%)
Venezuela (9%)
Russia (5%)
It is usually impossible to tell whether the petroleum products you use came from domestic or imported sources
of oil once they are refined. Reliance on petroleum imports has declined
U.S. dependence on imported oil has declined since peaking in 2006
Page 20
Space Satellites
The global space subsegment is growing despite the economic downturn, with
an average predicted annual growth rate of 12%. Figure 3 represents the global
military space requirements market forecast by technology type.
Figure 3: Space Requirements Market Forecast

Source: Market Info Group LLC
Page 21
Economics
Solutioncell has a planned 5+5+5 Goal which is in 5 Years have just over 500 internal employees and $5
Billion of sales on the books, Insta-Grid is initially seeking $150-500 million in first-round financing. The
funding will enable the company to build its product line, to implement aggressive sales and marketing
plans, and to establish an initial manufacturing facility. The company anticipates that the initial round will
be sufficient to carry it to profitability and to allow building assets to a level where outside debt financing
can be obtained to fund further growth.
Estimated costs for first and second years
Year 1 Human Resources:

In the starting first year, the growth is tremendous and fortunately very well defined for tasks, goals and
objective defined.
HR Requirements:
Required Skills
Skill
Item
No.
1
Description
Phase 1A
Quanitity
Phase 1B
Empl#
1 Yr
Total
Mgt/Sr. Leaders
$20,000
CEO, Pres: Shawn Boike
$20,000
13
VP Development & Eng.:

Dr. Dave Hyland
$20,000
13
VP Ops:Wade Keller
$17,000
13
$238,000
VP Mktg, Sales, Pur:
$17,000
26
$476,000
Science Leader-Director
$15,000
10
Solar
$15,000
13
$210,000
Microwave
$15,000
13
$210,000
$15,000
17
$270,000
$15,000
17
$270,000
$15,000
17
$270,000
$15,000
17
$270,000
Eng & Design
$10,000
31
PM, PE
$10,000
65
$680,000
$10,000
65
$680,000
$10,000
65
$680,000
Environment (M&P)
Systems & Ops
Finance
Pur-Supplier Mgt
3
Cost (eamo.)
Phase 1B
Systems Eng.
Elect/Mech
$280,000
$280,000
Page 22
Solar
$10,000
49
$510,000
RF-Microwave Eng
$10,000
50
$520,000
Predict & Simulations
$10,000
62
$650,000
Marketing/Sales
$8,350
14
Demographics & Analys
$8,350
39
$342,350
$342,350
Strategic Planning
$8,350
39
Marketing
$8,350
65
$559,450
Sales
$8,350
39
$342,350
Admin.& Techs
$7,200
15
Admin
$7,200
69
$518,400
Tech Writers
$7,200
99
$748,800
Bus Group
$7,200
31
Production, R&D Techs
$7,200
68
$489,600
Operations
$7,200
56
$403,200
Facilities
$7,200
46
$331,200
Environments
$7,200
43
$309,600
Legal
$8,350
34
$292,250
Governments
$7,200
41
$302,400
Proposals
Human Resources Sub=
$7,200
49
$367,200
212
865
Avg Rate
$11,843,150
Putting the Team s all together housed in office complex made for Aerospace Engineering Development
locally will provide the best candidacy availability.
Support Software Costs

Supporting our Team with all the best required industry standard software is important, being together
housed in office. In certain circumstances we would bid out support help to expert suppliers but keeping
our innovative intellectual properties especially during the innovative process.
Page 23
Page 24
8. Team
MANAGEMENT
The ultimate success of AIC & SVC will be dependent upon managements ability to develop an
innovative product line and to cost-effectively deliver the line to a large and receptive market. AIC &
SVCs founding executives comprise the following high caliber professionals whose experience will
create immense synergy for the company.
Shawn P Boike, CEO & PresidentOver 31 Years industrial experience, manager, consultant &
employed at Honeywell, Boeing, NASA, General Dynamics, Northrop-Grumman, Lockheed Martin,
GM, Ford & for Samsung (Amerigon), see www.linkedin/in/shawnpaulboike
Dr. David Hyland, V.P. of Science & Engineering Over 45-year experience; Inventor & Patent Holder of
the Solar-Fabric Satellite & the Solar-Microwave fabric. Professor of Aerospace Engineering at Texas A
& M, former Dean & Professor of Aerospace for University of Michigan. Worked in the Aerospace &
Defense industry for Harris Corp.
Wade Keller, Director of Manufacturing 45 years-experience; Former Executive Manager of Operations for
Boeings 747-8 the most profitable Aircraft in service.
James F Stadler, Director of Procurement 40 years-experience; Manager of Procurement & Sub-Contracts
Management for Boeings Large Aircraft Group.
Dawn M Murphy, Mgr. of Program Management 23 years of industrial marketing experience culminates as
a Program Manager for a Fortune 500 Aerospace manufacturers & capital equipment.
Kathleen Suhy, Mgr. - Finance 30 years-experience CPA accounting experience, the last two of which were
consulting to start-up businesses.
Each of the founders has contributed substantially to the company in the form of sweat equity and
capital. Management believes that it is addressing a market destined to grow substantially with a wellconceived line of products. It is confident that both market share and revenue projections will, at a
minimum, be achieved in the projected time frame.
Team Mates: Consultants, Suppliers, Members

Our strategy to get to market with the least amount of burden for growing many new team members is
paying for members roles in tasks, activities and requirement(s) completion in development.
Experienced prior success has proven this to be the best Lean Practice for speed in schedule
completion, overall lower program costs without the delays and cumbersome adaptability for the overall
program. A key element of AIC-SVCs strategy and it builds revenues as well as prevents other
companies from working with these strategic accounts. With roots in the sports and Internet
industry, Pipedream.com has developed relationships and strategic alliances with companies and
Page 25
organizations who
will provide publicity, marketing, and technology assistance. S o m e o f t hese organizations include
the following:
Company
Product
Service Offering
NASA, NSF
Skilled Personnel & Test
Space, Sciences Environ,
Boeing, Northrop-Grumman
Test & Services
Supplier
ULA, SpaceX, Orbital, ESA
Rocketships
Launch Services
Siemens, IBM, Microsoft
CAE, CAD & Simulation
Development & Internet
BASF, 3M, Dupont
Materials
Material Supplier
Shima Seiki
Fabric Machines
Material Development
TCS TeleCommunication Systems
Build, Communications
Supplier & Fabricator
ABB, AEI Systems
Power & Testing
Services Supplier
Chipton-Ross, Altair
Tech Skilled Personnel
Services Supplier
Dassault Systems, Altair
CAE, CAE, etc
Eng Softwares & System
Page 26
Page 27
9. Business Model
How will the product be sold (direct to end -users, OEM, partners, etc?)
Selling Basics:
People are highly complex and often mysterious, so we all struggle to understand our fellow humans.
However, now that youve gotten over being afraid to sell, here are a few basic psychological tidbits that
can help you write compelling copy.
1. People make decisions emotionally.
They decide based on a feeling, need, or emotion, not through a logical thought process. Thats why
intangible benefits are the keys to persuasion.
When youre writing, you should ask yourself, What is the emotional hot button here?
2. People justify decisions with facts.
Example: a man sees an advertisement with a photo of a sports car and instantly falls in love. However,
he cant bring himself to buy the car based on a feeling, so he reads the copy for technical details about
the powerful engine, safety features, and low maintenance.
He wants the car because it makes him feel good. But he buys it only when he can justify the purchase
rationally.
3. People are egocentric.
The word egocentric means centered around the ego or self. We all see the world in terms of how it
relates to us personally. So when your copy asks someone to do something, it must also answer the
unspoken question, Whats in it for me?
On a deeper level, the question might be How does this give me feelings of personal worth?
4. People look for value.
Value is not a fixed number. Value is relative to what youre selling, what others charge, what the
prospect is used to paying, how badly the prospect wants it, and how the prospect perceives the
difference between your offer and others.
You must demonstrate a value that seems to be equal to or greater than the asking price. The greater
the value relative to the price, the more likely people are to buy.
5. People think in terms of people.
The human brain is not a computer, calculator, or information processor. Scientists have shown that its
primary function is to deal with social interactions.
Remember how some mathematical questions in high school were stated as real-life situations? They
were always easier to understand and solve than abstract problems. Your copy, therefore, should feature
people through names, personal pronouns, quotes, testimonials, stories, photos of satisfied customers,
etc.
6. You cant force people to do anything.
When people buy, its not because you wield some magical power over them.
You can urge. You can push. You can entice. But ultimately, people do what they want to do. This means
your job is to show how what youre offering meets your prospects needs.
7. People love to buy.
Some say people dont like to be sold. Not true.
People love to be sold. They love to discover wonderful new products and experiences.
What people dont love is to be cheated or tricked. Therefore, it can be helpful to change your analogy of
the marketing process.
Page 28
Instead of
selling to people, try to help them. Sell good products, make appealing offers, and treat people fairly.
Thats a surefire formula for success.
8. People are naturally suspicious.
Its true that theres a sucker born every minute, but most people are moderately skeptical of any offer.
They seek to avoid risk.
You can never predict the level of suspicion any particular person has, so its usually best to back up all
claims with evidence, such as testimonials, survey results, authoritative endorsements, test results, and
scientific data.
9. People are always looking for something.
Love. Wealth. Glory. Comfort. Safety. People are naturally dissatisfied and spend their lives searching for
intangibles.
At its simplest, writing good copy is a matter of showing people how a particular product, service, or
cause fulfills one or more of their needs.
10. People buy direct because of convenience and exclusivity.
If people could easily find the things you offer at a nearby store, thats probably where many would buy
them. So if they are not buying from you directly for sheer convenience, theyre doing it because they
cant find the item elsewhere (or just dont know where to look).
Thats why its wise to emphasize the convenience and exclusivity of what you wish to sell.
11. People like to see it, hear it, touch it, taste it, or smell it before they buy it.
Some people never buy online because they cant examine the merchandise. Some items, such as books
and CDs, are tangible and familiar enough to sell easily online because there is little doubt about the
physical quality.
Other items, such as clothing or food, may be a harder sell at least until people have a satisfactory
buying experience because quality may be variable.
Think about how people buy things in stores and ask yourself if there is some element of that sensory
experience that is missing from your sales message.
12. Most people follow the crowd.
Most of us are imitators.
We look to others for guidance, especially when we are uncertain about something. We ask, What do
others think about this? What do others feel? What do others do? Then we act accordingly.
This is why testimonials and case histories are so influential.
Of course, this barely scratches the surface. Psychology is a deep and eternally revealing line of study.
And while I dont believe in making things more complicated than they have to be, I think there is great
benefit in knowing not only what people do, but also why they do it.
This is the path to copywriting mastery.
About the Author: Dean Rieck is a leading direct marketing copywriter. For more copywriting and selling
tips, sign up for Deans FREE direct response newsletter or subscribe to the Direct Creative Blog.
Pricing (one-time or recurring or both)

The average weekly spot price for polysilicon solar modules this week is $0.55/watt. For a thin-film solar
modules, its $0.55/watt. For residential solar modules, which are typically of a higher efficiency than
solar modules used in utility-scale solar farms, the figure would be a bit higher. But how much does this
solar cost info really help you?
Page 29
The bulk of the

price of going solar is now the soft costs (installation, permitting, etc.) rather than the solar panel cost.
Referencing the latest US Solar Market Insight report, the average installed cost of a residential solar
panel system is approximately $3.50/watt. (For commercial rooftops, its approximately $2.00/watt.)
However, prices vary tremendously by region. Common residential system prices ranged from less than
$3.00/W to just above $7.00/W, the Solar Energy Industries Association wrote in 2014 regarding 2013
figures. The story hasnt changed much since then, even though prices on both ends have come down.
Risk mitigating milestones
Page 30
10.
REFERENCES
References for section 4
1. https://www.youtube.com/watch?v=0Xos6MX97WU High Efficiency, Lightweight, Flexible Marine
Solar Panels - Mount with Velcro on Canvas, Published on Sep 29, 2013
2. http://www.iboats.com/22-44-Adjustable-Brace-Kit-AlumENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_+%3AMall+Product+Listings%3AGoogle-_ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuB
RCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcB
3. "NREL: Concentrating Solar Power Projects - Ivanpah Solar Electric Generating System". Nrel.gov.
Retrieved 28 November 2014.
4. BrightSource & Bechtel Partner on 440-MW Ivanpah CSP Project Renewable Energy World, September
10, 2009.
5. Electric Power Daily (12 April 2011). "DOE finalizes $1.6 billion Ivanpah solar loan". Platts. Retrieved 3
December 2011.
6. Wesoff, Eric; Brett Prior (April 25, 2011). "BrightSource Files for $250M IPO: A Closer Look". Greentech
Media. Retrieved 2011-04-25.
7. Huge solar plant lags in early production, Associated Press, November 17, 2014
8. http://docketpublic.energy.ca.gov/PublicDocuments/07-AFC05C/TN203064_20140915T132932_ISEGS_Order_Approving_Petition_to_Amend.pdf
9. "High-Tech Solar Projects Fail to Deliver". Once built, U.S. government biologists found the plants
superheated mirrors were killing birds. In April, biologists working for the state estimated that 3,500
birds died at Ivanpah in the span of a year, many of them burned alive while flying through a part of the
solar installment where air temperatures can reach 1,000 degrees Fahrenheit.
10. DuHamel, Jonathan (22 August 2014). "Ivanpah solar plant wants to burn more natural gas".
11. http://www.nrl.navy.mil/media/news-releases/2014/solar-power-when-its-raining-nrl-builds-spacesatellite-module-to-try
12. J.C. Mankins, The Case for Space SolarPower. Virginia Edition Publishing LLC, Houston Texas,
December 2013.
13. D. C. Hyland, Global Prosperity Through Space-Based Solar Power: The Power StarTM Concept:, Mech
Aero-2014, Philadelphia, PA, Sept. 8-10, 2014.
14. D. C. Hyland, Power StarTM : A new Concept in Space Solar Power, International Conference on
Space Solar Power, Kobe, Japan, April, 2014.
Page 31

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Executive Summary SolutionCells Insta-Grid

SolutionCells Insta-Grid Business Plan

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

The New Solar Microwave Fabric

Conductive coating (ground)

Shima Seiki-Fabric Mfg.

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Markets with an Existing Niche for INSTA-GRID

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Markets Created by INSTA-GRID

Advanced Habitation Technology

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

3. Product / Solution Description

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

(a) Initial, Quilt

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Figure 3-2: Cross-sections of the advanced Power/Communication\Transmission embodiment

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Figure 4-1: Current solar cell technology for bimini tops

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Figure 4-5: Solar-Microwave Fabric prototype

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

At a forward operating base, lay out Solar-Microwave rugs.

For power generation, use only thePower

Figure 4-6: Power/Com/Defense embodiment in power collection mode

Figure 4-7: Power/Com/Defense embodiment in defense mode

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Figure 4-7: Power Star solar power satellite design

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

5. Development Strategy and Schedule

Solutioncells, Insta-Grid Evolutionary Schedule

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Table 5-1 Solutioncells 5+5+5 Success Requirements

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Facility for Development for the first 5 Years

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Communications Supply (314.2)

Electro-Magnetic Hardening Grid (US shown below)

Microwave Solar Fabric Executive Summary

Executive Summary SolutionCells Insta-Grid

Figure 8.X: Electric Grid System overview for vulnerability concerns.

Total net generation

$Residential retail price

Natural gas consumption