Education Book PDF

THE EDUCATION BOOK
JULY DECEMBER 2013
CONTENTS
WELLA EDUCATION ARCHITECTURE
WELLA COMMUNITY PROGRAMS
WELLA EDUCATION
WELLA STUDIOS
E-EDUCATION
SHOWS & EVENTS
WELLA SCHOOLS PROGRAM
SALON PROFESSIONAL BRANDS
02
06
13
16
23
27
31
34
WELLA PROFESSIONALS
SEBASTIAN PROFESSIONAL
NIOXIN
CLAIROL PROFESSIONAL
SASSOON ACADEMY
39
55
67
76
84
INTRODUCTION
I hope youve enjoyed an incredible first half of 2013. I cant help but be optimistic about the next
six months. So far weve had the most successful year for our leading competitions. We crowned
the Sebastian Whats Next Awards winners, were inspired by the students who won Wellas Student
Competition at Americas Beauty Show, and look forward to awarding the Wella North American
Trend Vision winners in just a few weeks. The next 6 months will take us to nearly 10 different
cities across North America.
Our second annual flagship event, Connect, will gather our 500 strong, North American Creative
Force for a week of relevant inspiration filled with sharing, learning and networking. This
incredible week started with the third annual North American Trend Vision Awards, where we
crowned our Gold Award Winners.
In addition, this year we launched Hairdressers at Heart, our effort in elevating the profession
of hairdressing in North America, with support at every stage of the stylists career.
I kindly ask you to dedicate this year to building your profile by attending our shows, Studio
seminars, and by mentoring another stylist to share your technical mastery, business building
tips and professional conduct. By working together, we can all have long and successful careers.
FABIO SEMENTILLI
Creative Director
WELLA COMPANY FAVORITE

PROFESSIONAL PRODUCT COMPANY
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EDUCATION
ARCHITECTURE
Our overwhelming desire is to support and work with you every step of the
way throughout your career to continually elevate you and your business to
the highest levels of excellence.
TAILOR-MADE
EDUCATION
EXPERT
ELITE MASTER PROGRAM
EXCEED
Wella truly believes that education is the single biggest driver for growth
within our industry and, more importantly, for your daily business. It is with
this belief that we offer customized education programs in order to build
a joint business plan that makes sense for your salon.
BUILD YOUR TEAM WITH INSPIRATIONAL AND TECHNICAL EDUCATION
BUILD YOUR BUSINESS WITH IN-SALON EDUCATION
BUILD A PLAN TO HELP ON-BOARD ALL NEW HIRES
ADVANCED SKILLS,
INSPIRATION AND BUSINESS
ESSENTIAL
FUNDAMENTAL
FOUNDATION BUILDING
OUR WELLA SALES CONSULTANTS ARE HIGHLY TRAINED TO BUILD COLLABORATIVE BUSINESS PLANS, SO PLEASE CALL US AT 1-800-347-4424.
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PAY FOR YOUR EDUCATION WITH POINTS,

NOT OUT OF POCKET.
We are committed to driving success of our customers with top-rated trainers,
exclusive business building offers and community-based support. Global EliteTM
salons earn Reward Points on any combination of Wella Professionals, Sebastian
Professional or NIOXIN products.
The Doves
Sassoon Academy
Salon Masters of Business

Advancement with Rob and Julie Cass
Wella Sponsored Shows

and Events
NickEducation.com
Global Elite Tour
EDUCATION IS ESSENTIAL TO GROWING YOUR BUSINESS. WE WANT TO BE

YOUR PARTNERS IN GROWTH. FOR MORE INFORMATION, CONTACT YOUR
SALON PROFESSIONAL OR CALL GLOBAL ELITE AT 1-800-583-5422
GLOBAL ELITE
STAY SHARP
EMPOWERING STYLISTS
THROUGHOUT THEIR CAREERS
Elevate your staffs expertise and your

salons exposure with Wellas industryleading talent development platforms
to help your stylists sharpen their skills,
increase their product knowledge, and
boost your business.
Industry icon Vidal Sassoon saw education

as the key to professional achievement.
To honor his legacy, Wella has contributed
$1.5 million to fund scholarships for
beginning beauty school students and
licensed professionals. Applications
accepted starting in 2013.
Introducing the Hairdressers at Heart Ambassadors:

Alexandra Matiz, Stephen Moody, Katey-Bug Brown,
and Diane Cole Stevens.
Life is more than just hair, and doesnt stop

when stylists go to work. Wella can lend
a hand when things get hard to juggle by
offering discounted childcare*, a salon
industry first.
Rally your staff and clients around a good

cause in your community, and submit a
video entry online. Well fund 20 of the most
popular causes with grants up to $10,000.
*See full discount details and areas of service at

HairdressersAtHeart.com.
Fabio Sementilli and program ambassadors present Hairdressers at Heart

at Americas Beauty Show, March 2013. To date, the program has received
praise and support throughout the industry.
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WERE HAIRDRESSERS AT HEART

AND WE INVITE YOU TO JOIN US.
Hair by: Maryle Koken
Hair by: Maryle Koken
WE ARE CUTTING THROUGH ALL OF THE

NOISE IN THE INDUSTRY WITH A CLEAR
POINT OF DIFFERENCE.
Michele Long
Account Manager, BSG Street
I AM SO IMPRESSED BY THE
WELLA EXPERIENCE, ESPECIALLY
HAIRDRESSERS AT HEART.
Melissa S.
Salon Owner
HAIRDRESSERS AT HEART IS BEAUTIFUL

IN ADDRESSING THE NEEDS OF SEVERAL
OF MY CLIENTS.
Carolyn Fragrasso
Account Manager, Independent East
AN INCREDIBLY POWERFUL TOOL TO

PRESENT TO SALONS.
Tyler Ward
Account Manager, BSG Street
IM EXCITED TO SEE HAIRDRESSERS AT

HEART IN ACTION FOR OUR CUSTOMERS.
Beverly Abell
Senior Account Executive, Team 2
THIS REALLY SHOWS WHO WE ARE AS A

COMPANY.
Kevin Otero
Wella Global Operations VP
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HOPE IS IN STYLE
RALLYING CREATORS OF STYLE

FOR CITY OF HOPE
Wella North America and CEO Reuben Carranza are launching the HOPE IS IN STYLE campaign to rally
the hairdressing community in the fight against diabetes. The campaigns purpose is to raise awareness
and support for diabetes research, care and a cure, through a strong, visual identity and united network
of industry leaders and hairdressers. Diabetes affects 1 in every 12 people in the US, including 1 in every
8 in the African American and Latino communities.
Blue is the color of diabetes support and a symbol of hope. Wella has created a unique hairstyle with
a fresh, original hue of blue to be featured across the campaigna unifying message tied back to style.
CITY OF HOPE IS AN
ORGANIZATION THAT IS
COMMITTED TO CREATING
LONGER AND HEALTHIER
LIVES FOR OUR SALON
PROFESSIONALS. IM HUMBLED
AND HONORED TO RECEIVE
THE SPIRIT OF LIFE AWARD
AND BE RECOGNIZED BY
MY PEERS IN THE BEAUTY
INDUSTRY ALL OF WHOM
BELIEVE THAT CITY OF HOPES
LIFESAVING RESEARCH
IMPROVES THE QUALITY OF
LIFE FOR OUR HAIRDRESSERS
AND FOR PEOPLE AROUND
THE WORLD.
Reuben Carranza
CEO Wella North America
Hair and blue extension color by: Anthony Cole, Sebastian Professional Core Team
You can raise hope in a number of ways:

1. HOST A FUNDRAISER IN YOUR SALON
Diabetes affects one in every 12 Americans and is a career-threatening disease to hairdressers.

To raise awareness for research, care and a cure, Reuben Carranza, CEO of Wella North America,
and the National Professional Salon Industry Council are partnering with City of Hopea world leader
in breakthrough medical technology.
Join the fight against diabetes. Visit cityofhope.org/hopeisinstyle.
2. SPREAD THE WORD THROUGHOUT YOUR SOCIAL NETWORKS

3. BID ON EXCLUSIVE MERCHANDISE AT THE ONLINE AUCTION
FOR FUNDRAISING TOOLS, PLEASE VISIT CITYOFHOPE.ORG/HOPEISINSTYLE

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WE ARE THE PREFERRED EDUCATION PARTNER THAT INSPIRES

LIFETIME LOYALTY, EXCITES AND EMPOWERS ALL SALON
PROFESSIONALS AND THEIR CLIENTS ACROSS NORTH AMERICA.
WELLA EDUCATION
MEET THE EDUCATION TEAM

Greetings to all of our fellow Hairdressers.
We are heading into a new season and much like in fashion and life itself, its always exciting to experience
fresh concepts that will inspire fabulous new ideas. Take a look at whats fresh from Wella.
New this season:
Wella Professionals we celebrated our winning stylists at the North American Trend Vision Awards in Las
Vegas. We further explored The Sound of Color through the Fall/Winter Trend Vision collection of looks
known as Soloist. If that wasnt enough, we made mastering A-List Styling effortless by unleashing the
artist in you.
Sebastian Professionals in order to be fearless, one must be versatile. Discover artistic versatility through
creative color with Cellophanes, haircuts and styles that can be worn in a multitude of ways perfect for
those trendsetters among us.
NIOXIN Its raining men. We continue to expand our design principles this season introducing mens
looks. Also, let us introduce you to our new lightweight styling products that help complete a full look.
As your Education Team, our passion is sharing our many offerings with you in a way that inspires your
inner Hairdresser at Heart. We invite you to share your passion and let us customize an Education plan for
you and your fellow hairdressers.
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Sandy Arthur
Heather Schwingle
Full-Service Salons
& Schools Team
Sally Beauty
Holdings Team
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WELLA EDUCATION
SPOTLIGHT
ON FIELD EDUCATORS
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KELLY PENNINGTON
Field Education Manager
ZENDA WALKER
Field Education Trainer
SUE CALTABIANO
KARINA LUPITOU
Sales and Education Specialist
Kellys ability to turn

Educational needs into
successful business for
her salons makes her a
favorite to work with when
it comes to growing business.
Her passion for growing her
team of talented Educators
has created a powerhouse
of Education throughout the
countryalways prioritizing
the stylists success.
Zenda really knows how to

identify what stylists are
excited by and how to deliver.
Her expertise has earned
her the trust and respect of
her teammates and salons
alike. Zendas dedication to
her salons isnt just reflected
in great classes, but in longterm Education plans, ensuring
stylists are continually inspired
and excited.
Known to many as a valuable

resource, Sue works hard to
continually develop herself, open
to learning new ways of doing
everything. From techniques to
technology, Sue takes extra care
to partner with teammates and
bring the best new solutions to
her salons. She is a true teacher
Sue treats everyone with
respect and engages all levels
of learning, believing you can
always learn something new.
Karina leads Sales and

Education in the FL market
for Clairol and Color Charm.
She has a passion for both
consumers and stylists
and really knows how to help
them build their businesses.
She was the recipient of
the Distribution Obsessed
Award in JAS 2012 for her
outstanding new door results.
NICOLE HERBERT
Nicoles passion and belief

in great education has been
recognized as a Rock Star of
the Quarter and in winning
the Distribution Obsessed
Award in OND 2012. Nicole
leads her team in converting
new salons to Wella,
Sebastian and NIOXIN.
I believe if you care about
what you do, it shows and
makes a difference.
EDI GONZALEZ
Edi was a nominee for the

Best Quarterly Capability
Building in 2012. He has
shared his passion for
education with many new
stylists and salons on the
East Coast. Knowing that
I may have played a role in
their journey makes me feel
as if Ive given to the next
generation of stylists.
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WELLA STUDIOS
STUDIO
POLICIES
WORLD STUDIO
NEW YORK
30 ROCKEFELLER PLAZA
NEW YORK, NY 10012
STUDIO INFORMATION
HOW TO BOOK/PAYMENT TERMS
1-212-399-8800
Located in the pulsing hearts of the worlds top cities, Wella Studios offer
the latest information in technical development and trends in hair, fashion
and lifestyle.
THE STUDIO
LOS ANGELES
NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM
Call our Studio Concierge at 1-800-422-2336 to make a reservation.

Option 1: Pay with MasterCard, Visa or American Express.
Option 2: Speak with our Studio Concierge about payment by check or
money order.
As soon as your payment is received, you will be registered for the seminar.
Confirmation letters will be sent out 46 weeks prior to the seminar date,
along with the information on what tools you will need to bring.
6109 DE SOTO AVE.

WOODLAND HILLS, CA 91367
TORONTO, CANADA
1-818-999-5112
THE STUDIO, LA
TORONTO
5800 AVEBURY RD.
MISSISSAUGA, ON
1-800-419-3552
REGISTER AT STUDIOREG.IM@PG.COM
OR CONTACT OUR STUDIO CONCIERGE AT 1-800-422-2336
WELLAINTERACTIVE.COM
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WORLD STUDIO, NYC
Congratulations, cosmetology school graduate. Wella wants to help you

continue to grow on your journey to success by extending to you a discount
on continuing education at our studios. We offer classes in Wella Professional,
Sebastian Professional, NIOXIN and Clairol Professional. Enrollment pricing
upon receiving your state professional license:
New discount for progressive class bookings. For multiple classes that fall
within the same week, receive an additional 20% off second and third class
(of equal or lesser value).
3 months receive 50% off tuition

6 months receive 25% off tuition
1 year and instructors receive 10% off tuition
Upon registering with our Studio Concierge, please provide your license
number, date of license receipt and cosmetology school name.
Discount will only be honored when classes are paid for at time of booking.
Please call our Studio Concierge for more information.
CANCELLATION POLICY
Cancellation requests must be made in writing at least 30 days prior to the scheduled seminar
date. If a salon cancels after the-30 day minimum or does not attend the registered seminar,
payment will be forfeited. Occasionally, course content will change as a result of new
information and product development. Studios reserve the right to update their courses and
guest stylists without notice.
facebook.com/thestudiosusa
FOR FURTHER INFORMATION ON OUR TERMS AND

CONDITIONS, PLEASE CONTACT YOUR NEAREST STUDIO
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Our Studio Artists possess superior technical mastery in color, cut and styling,
providing the inspiration and motivation to assist in elevating your own skills
and techniques.
SASSOON ACADEMY
AT THE WORLD
STUDIOS
WELLA STUDIOS
World Studio
New York, NY
LEADERS IN
THE BEAUTY INDUSTRY
Sassoon is one of the worlds most renowned and exciting academies, and is
therefore a natural partner for the World Studios.
LET US HELP YOU BUILD

A LONG-LASTING
AND REWARDING CAREER.
The Studio
Los Angeles, CA
TECHNICAL
EXCELLENCE MEETS
INSPIRATION
CORE CLASSES
The Studios bring professional hairdressers together to elevate mastery and

unleash talent at any stage in your career. They offer education tailored to
your needs. Whether you want to improve on the fundamentals, learn a
new technique or increase your salons revenue, there is a studio seminar
just for you. The Studio team will be your partner in achieving your goals.
You will leave the studio feeling rejuvenated, reinspired and recommitted
to yourself, your craft and your clients.
The Studios have a robust lineup of core classes that include

color, cut and styling at all levels (from essential to expert). The
Wella MCE (Master Color Expert) course is a signature seminar
and is the pinnacle of color classes offered. It is a two-week
(broken into one week sessions) immersion into all aspects of
color mastery. Participants will graduate as certified Master
Color Experts.
In addition to core seminars, the Studios host guest artists and visionaries
who are set apart by their creativity and expertise. Highlights include
Patrick Camerons Long Hairdressing, Alexandra Matizs Sensual Reds and
Blonde Temptation and Nick Berardis Blueprint to Haircutting.
VICTORIA THURMAN HALL

STUDIO LEAD ARTIST
STUDIO, LA
MY FAVORITE SEMINAR: Master Color Expert
MY FAVORITE SEMINAR: Creative Color
Program. I believe it truly elevates colorists in our

industry to a higher level of technical ability while
helping to advance their careers.
SUCCESS STORY: One recent graduate of our
MCE program, Ricky Mason of Richard Scott Salon
has been chosen to be a presenter in our Ready, Set,
Go Salon Career Class.
is an amazing seminar. We create an environment that

removes the fear of taking chances. By utilizing color
theory, we help you push yourself artistically to take your
clients color to the next level.
SUCCESS STORY: Stylists in this seminar connect
with me afterwards just to tell me that they are pushing
themselves and gaining new clients. I love that.
All courses are led by Sassoon Academy instructors and are available in a
variety of timeframes, giving the busy hairdresser several choices for enjoying
Academy education.
Education is the key to success and ongoing education can raise the level of
technique within Hair Design. By sharing the same dedication to learning that
has defined Sassoon, the World Studios are the perfect places to learn
Sassoon technique.
Traci Sakosits, Sassoon North American Creative Director

SASSOON ACADEMY ABC DEMO AND HANDS-ON
I would recommend studio education to other

stylists because in-salon and collectives dont
compare to the educational experience provided
at the Studio.
LESLIE COOKE
Renaissance Salon & Day Spa
Visalia, CA
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JOSHUA CALDERON
STUDIO LEAD ARTIST
WORLD STUDIO, NYC
Sassoon Academy offers its innovative abc, Creative and Collection courses
in both the LA and NYC World Studios. These courses provide in-depth insight
into the popular Sassoon Academy proprietary methods, via live demonstrations, step-by-step instructions, finished models and hands-on work sessions.
RICHELLE EVANS
STUDIO ARTIST STUDIO, LA
MY FAVORITE SEMINAR: Sebastian Professional
LYNETTE TATUM
STUDIO LEAD ARTIST
WORLD STUDIO, NYC
Editorial Styling is a one of my favorite classes because

it really pushes stylists to think outside of the box. This
class will teach you techniques for infinite possibilities!
SUCCESS STORY: Stylists say that Sebastian
Professional Editorial Styling changed the way they
look at hair. Being able to create so many textures
and shapes allows them to save time and be more
creative.
MY FAVORITE SEMINAR: TV Editorial. I love this class

because of the mentorship. This class helps them understand
the collaboration with the wardrobe stylist, makeup artist,
and photographer to communicate their vision.
SUCCESS STORY: Last season we had an attendee,
Olga Shamatrina, enter from About Faces Salon, and I
knew she had an amazing shot. She made it to the
finals and won silver in Young Talent.
DAVID NIEVES
STUDIO ARTIST
STUDIO, LA
MY FAVORITE SEMINAR: I love Color Correction

- It allows the individual a huge change in perspective.
For many participants, you can really see and feel the
difference in their confidence.
SUCCESS STORY: Expanding color techniques has
allowed our attendees to be more efficient. They are
able to devote more time to creativity and setting their
own standards of excellence.
abc is devoted to the touchstone techniques used by Sassoon trained stylists,

allowing you to observe truly perfect lines, graduation, layering and the
combinations of these techniques with color as an influence.
Demo is a look, learn and ask class. The hands-on course includes a model
workshop.
Boost your skills and knowledge to give yourself the confidence to expand
your repertoire and develop your talents.
DURATION: DAY & FULL DAY
SASSOON ACADEMY CREATIVE DEMO

Using abc as the foundation, this demo focuses on building creativity and
integrating current cut trends into the renowned Sassoon color placement.
Look, learn and ask class.
Top Sassoon Academy instructors guide you through both cut and color
techniques that you can translate into your salon work.
DURATION: DAY
SASSOON ACADEMY COLLECTION EVENING

Discover where the Sassoon team gets their trend vision and how they
translate it into their signature cuts and color placement.
Look and learn evening with live models.
DURATION: 2 HOURS
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THE EXCLUSIVE
STUDIOS
WELLA PROFESSIONAL PARTNERSHIP
Our guest artists are our visionaries of the future, the undisputed crme
de la crme of the industry. Their creativity along with their expertise in color,
cutting, technical work and styling has set them apart from the rest.
SENSUAL REDS WITH ALEXANDRA MATIZ

Learn how to achieve variations of reds from soft
and natural to the most vibrant red shades. Master
correction techniques that ensure the perfect red
each time.
Hands-on model workshop.
Become the expert on Red color in your salon with
the techniques youll learn.
DURATION: 1 DAY
BLONDE TEMPTATION WITH ALEXANDRA

MATIZ
Increase your knowledge as you journey through the
best application practices and the theory of
blonding, double processing, creative glazing, low
lighting, and toning techniques that will ensure
perfect tailor made blondes every time.
Hands-on mannequin and live model workshop.
You will be able to put the practices you learn to
creative blonde results your clients are looking for.
DURATION: 2 DAYS
AN EVENING WITH ALEXANDRA MATIZ

Join Alexandra for 2 inspirational hours as she shares
with you her fabulous blonde and red creations on
live models.
Her quick tips will allow you to start putting them
into use when you get back to the salon.
DURATION: 2 HOURS
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LONG HAIRDRESSING WITH PATRICK CAMERON

Learn the latest in long hairdressing techniques from internationally
acclaimed artist Patrick Cameron. Two 1-day sessions with different
techniques taught in both courses. Choose both days for total
immersion and savings.
Hands-on mannequin head workshops.
Become an expert in long hairdressing come holidays, weddings,
proms and more.
DURATION: 1 DAY
AN EVENING WITH PATRICK CAMERON BACKSTAGE

MAGIC
Join Patrick as he gives an intense behind-the-scenes look at what
goes into on-stage presentations.
Learn how to plan, prepare and present an amazing stage show.
Look and learn as Patrick presents his live models.
Learn what it takes to conquer the art of presenting
on stage as you explore the area of show and seminar work.
DURATION: 2 HOURS
BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI

This step-by-step creative cutting class will give you a strong
foundation in precision cutting and styling.
Hands-on mannequin workshop.
Build confidence to create amazing shapes through unique
sectioning and the art of disconnection.
DURATION: 2 DAYS
MENS HAIRCUTTING WITH JOSH WAGNER

Josh brings his day-to-day salon work along with his military
background straight to you as he covers everything from traditional
fades and flat tops to todays current trends for men.
Hands-on mannequin and model workshop.
Bring current trends to your male clientele in a way
that will make you the person they come to time and time again.
DURATION: 2 DAYS
STYLE SESSION WITH CLAUDIO LAZO

This course will introduce you to what it takes to create hair that is
runway ready for fashion show work and photo shoots.
Hands-on mannequin and model workshop.
Claudios experience at many Fashion Week events and editorial
sessions will teach you what it takes to get into this realm of the
business.
DURATION: 2 DAYS
RAZOR CUTTING ELEMENTS
STUDIO BUSINESS SESSIONS
This class will provide you all the foundational elements to successfully
use a razor to cut hair. Additionally, you will gain understanding of
product usage for different hair types, tools and equipment used for
cutting and styling hair.
Add the skill of using a razor to your portfolio to give an edge to
profession.
DURATION: 2 DAYS
Salon Masters of Business Advancement (SMBA) with Rob and Julie Cass
now includes 9 interactive business courses divided into 3 sessions. The
SMBA program will drive results immediately.*
BRIDAL HAIR
Learn different styles for medium to long hair that will work with head
pieces and the dress to create the perfect look for the bridal party on
that special day.
Become the go-to stylist in your salon and area creating looks that will
last in memories forever.
DURATION: 2 DAYS
WATERCOLOR TECHNIQUES FOR HAIRCOLORISTS

A highly versatile medium, watercolor can be used to create opaque and
translucent effects that can be imitated in hair color.This seminar will
bring a sense of play to the participants work and help them discover
how they can be a hair color artist.
Demonstration and hands-on workshop
Participants will learn different watercolor techniques, create their own
unique color combinations, textures and develop an inspirational custom
Look-book for their future projects.
DURATION: 2 DAYS
WELLA STUDIOS
PORTFOLIO EDUCATION
OFFERINGS
Robert & Julie also continue to travel the continent as key note speakers
and trainers educating and elevating the standards of todays salon and
spa operations.
UNIT 1
CHAPTER 1: SOARING RETAIL SALES
CHAPTER 2: BUDGETING
CHAPTER 3: MOTIVATING AND INSPIRING YOUR TEAM
TO BE STARS
UNIT 2
CHAPTER 1: MARKETING THAT DELIVERS
CHAPTER 2: RECEPTION EXCELLENCE
CHAPTER3: ROCK SOLID CLIENT RETENTION STRATEGIES
UNIT 3
CHAPTER 1: BUSINESS
CHAPTER 2: MARKETING 2.0
CHAPTER 3: COMPENSATION STRATEGIES TO MOTIVATE
AND MAKE YOU PROFITABLE
9 courses divided into 3 sessions. Sessions can be taken independently and
in no specific order.
DURATION: 2 DAYS
CUSTOM VIP CLASSES

Realize the ability to take your staff outside of their regular environment
to become re-energized and inspired at one of our Studios where we
cater to what you need.
You decide if you want a look-and-learn or a hands-on experience, and
what brands and areas to focus on.
Choose what you want to experience to help grow your businesswe will
take care of the rest.
DURATION: CUSTOM
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WELLA E-EDUCATION AT
THE DISTANCE OF A CLICK
YOU WOULDNT LET YOUR COLOR FADE,

WHY WOULD YOU LET YOUR BUSINESS?
Salon Savvy, a Wella and Salon Prophets business education partnership, is tailored
specifically for salon owners, managers and stylist teams. These seminars will change
the way you think about your business and guide you to exceptional results.
PROGRAMS
EDUCATION LEVELS
OPERATIONS
101: ESSENTIALS
DELIVERED THE
WAY YOU WANT IT
MARKETING
201: ADVANCED
E-EDUCATION
TRENDS
301: MASTERS (SMBA)
WEBINARS
IN-STUDIO
WELLA E-EDUCATION
BUSINESS SESSIONS
Continuing the momentum from our

successful launch, Wellas digital
education aspires to become a bestin-class destination for stylists who
wish to continue their education.
Our platform allows stylists around
the world a chance to improve their
skills, learn new techniques and
stay on top of trends.
With over 100 lessons and our
industry-leading live events, we
hope you enjoy our digital education
website wellainteractive.com.
INDUSTRY EVENTS
EXCLUSIVE INDUSTRY PARTNERSHIPS
Mark Pontrelli
Digital Education & Technology
Leader, Wella NA
VISIT WELLAINTERACTIVE.COM FOR MORE INFORMATION.
FIND US @ WELLAINTERACTIVE.COM
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WELLA E-EDUCATION
NEW AT
Mark Hayes tion,

Sassoon Collec
NIOXIN Nio
Scope
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A
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a
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Om
Urba
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a
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S eb a
Wella Studio Team
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SHOWS & EVENTS
SHOWS
& EVENTS
NATVA / CONNECT
LAS VEGAS / JULY 15-19, 2013
BRONNER BROTHERS
ATLANTA / AUGUST 17-20, 2013
BTC COLOR SHOW
NASHVILLE / SEPTEMBER 8-9, 2013
INTERCOIFFURE FALL ATELIER
NEW YORK / OCTOBER 13-14, 2013
Show schedule subject to change
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SHOWS & EVENTS
ARTISTIC
INSPIRATION
BROUGHT
TO LIFE
Wow. It was another busy season since we saw you last
From Long Beach to Chicago to Orlando, my team and I are giving you the platform to
express your creativity, and share your passion and dedication to hair artistry with stylists
from coast-to-coast.
While showcasing ILLUMINA COLOR and interpreting the trends of Wella Professional, the
fearless hair fashion of Sebastian Professional, the sexy science of NIOXIN, and the classic
beauty of Clairol Professional and Color Charm, we have participated in top industry
events across the country. ISSE, ABS, and Premiere saw all levels of artists, across all
brands, show off their talent on various stages. The Whats Next Tour brought Sebastian
Professional to Ft. Lauderdale and Houston, with a big finale in Los Angeles, to crown the
WNA winner for 2013.
Sharing beautiful color, creative cutting and styling techniques on stages big and small,
the North American Show Team brings it all to you. We give you the platform. You take
it to the next level for our stylists.
We cant wait to come to your city and bring you what you cant wait to seeartistic
inspiration as only Wella can do.
Melanie Garibay
National Show Director
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TOGETHER WE WILL UNLOCK YOUR CREATIVE

POTENTIAL TO ELEVATE THE INDUSTRY.
I. OUR MISSION
Partner with the best schools to produce the most salon-ready graduates
Inspire students to reach new heights
Motivate instructors through advanced education methods and ongoing support
PARTNER WITH THE BEST
II. PRODUCTS
Professional products from the #1 Global Beauty Company
III. INSPIRATION
School Student Competitions: to elevate skill sets and showcase top talent
IV. EDUCATION
The best in-class education materials and seminars designed for schools
Studios in Toronto, LA and World Studio NYC, providing cutting, color,
and styling training at Essential, Exceed and Expert levels
24/7 access to Online Education
V. ONGOING SUPPORT
Hairdressers at Heart: features programs that support stylists at four critical stages
of their careers
Reward Points for every product purchase
Marketing & Branding Support
CONTACT US AT 1-866-MYWELLA WELLASCHOOLPROGRAM.COM

VISIT WWW.HAIRDRESSERSATHEART.COM
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OUR GOAL IS TO BE THE #1 PROFESSIONAL

PARTNER who provides relevant and
inspirational education that will improve the lives
of salon professionals and their clients. We have
over 450 artists from across North America on our
creative teams to support your education needs.
Through our Studios, In-Salon or Online, we
provide color, cutting, styling, product training
and business education classes at Essential,
Exceed, and Expert levels to give you the skills
and the tools to stay at the top of your trade.
READY, SET, GO SALON CAREER

OK, so youre ready to graduate or already have,
but are you salon-ready? This interactive course
is designed to help you become the best stylist
you can be and set yourself up for success.
Segments include how to refine your resume,
portfolio and how to master interviewing
techniques. Live advice from an industry expert.
STUDENT COMPETITION
THREE CATEGORIES TO COMPETE IN: WELLA PROFESSIONALS, SEBASTIAN PROFESSIONAL AND
CLAIROL PROFESSIONAL. PRIZES INCLUDE A $1,000 CHECK AND A WELLA STYLIST KIT.
EMPOWERING INSTRUCTOR EXCELLENCE

SEMINARS
Bring your classroom to life in this 3-part
series that covers how to drive excellence
in the classroom.
PROVIDING INSPIRATIONAL
EDUCATION AT OUR STUDIOS
Learn to train transfer techniques, color mastery,
styling, and retail sales like a professional.
Set yourself, your school, and students a step
above the rest.
PARTNERSHIP OPTIONS
Wella provides the tools you need. School,
Instructor and Student Toolkits are offered
through Rewards Points. Toolkits include
innovative marketing support such as interactive
presentations and e-education, access to
competitions, networking opportunities and
discounts on products. Call 1-866-MYWELLA to
sign up today.
FOR STUDIO EDUCATION VISIT WELLAINTERACTIVE.COM

OR CALL THE STUDIO CONCIERGE AT 1-800-422-2336
Our industry embraces its own stars, lifting them up to celebrity status. Big business needs
trusted partners to influence and recruit a new generation. We are always in search of
talented new professionals to join our teams of artists.
Celebrating a record number of entrants and instructor nominations. Over 500 students
entered the competition and over 80 instructors were nominated for Instructor of the Year.
FOR MORE INFORMATION, GO TO WELLAINTERACTIVE.COM
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Fellow Stylists, here we are again with another 6 months under our belt and, as usual, I have a lot of great
news to share with you.
The Sound of Color continues to be loud and proud at Wella Professionals. In Autumn/Winter 2013, we turn
to the inner world of imagination and emerge radicalized. Escaping from the present on an emotional journey,
looking for meaning in heritage and belongings, and expressing herself in studied, precise creation. This is the
Soloist Collection with 6 Prt-a-Porter Interpretations in cut, color and style, inspired by the global mega trends
Echo and Allegra.
On the innovation front, we brought you the amazing ILLUMINA COLOR in January 2013 and are
soon ready to reveal a Color Service Revolution: Color I.D, YOUR vision without limitation
OUR BRANDS
To be at the forefront of whats next, you cant stand still, and constantly need to re-invent yourself. Again
Sebastian Professional is right there with you, ready to stir up and rise above the norm. The Autumn/Winter
Alter Ego Collection is a demonstration of artistic collaboration resulting in 3 extremely versatile salon-friendly
haircuts. These cuts will blow your mind as they transform effortlessly into editorial and avant-garde creations,
allowing your clients alter ego to emerge at your fingertips. Brace yourself and embark in the Black Ops
movement to find out whats next.
NIOXIN, the #1 stylist-recommended thinning brand for 12 consecutive years, continues to innovate with eight
amazing styling products with Pro-Thick and Lightplex technologies. NIOXINs three-pillar educational
approach is unique and will allow you to master consultation, science and technical skills. This season we will
do a double-click on men and the opportunity they represent in your salons. We encourage you to bring your
barbering expertise to the next level with the NIOXIN design principles, in order to build loyalty and business
with your male clientele.
Clairol Professional developed the hair color industry on a foundation of professionalism and education,
transforming the salon color business and liberating women to reinvent themselves like never before. This
season, Classics make a comeback. We celebrate the next generation of classic style with a NEW 16-shade Color
Classic Collection. Join us in our Studios in New York or LA to learn color placement and styling techniques to
achieve classic inspired looks with a modern twist that your clients will love.
Carole Protat
Education Director
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OUR FOUR
ICONIC BRANDS
Wella Professionals, the global expert in professional color, is at

the heart of Wellas brands. For Wella Professionals, its all about
beautiful hair. This is how its been for the past 133 years. Today,
Wella Professionals is your full-service partner and is always there
for the worlds most passionate hair experts.
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As the worlds most fearless salon brand, Sebastian

Professional enables you to be at the forefront of Whats
Next. Sebastian stirs up the norm with editorial stylists and
up-and-coming style visionaries. Dare to dream and unleash
your creativity. For unlimited reinvention in hairstyling.
NIOXIN, the number one stylist-recommended brand

in the USA for combatting thinning hair, takes a unique
approach to answering thinning needs and restoring
confidence in men and women who suffer from
thin-looking hair accounting for 78% of salon clients.
Taking inspiration from skincare, NIOXINs innovative
and revolutionary technology treats the hair by
optimizing the scalp environment to deliver thicker,
denser-looking hair.
Clairol Professional is all about helping you unleash your unique

creative vision. The name Clairol Professional is synonymous
with great color and healthy-looking hair, and as part of Wella,
is an acknowledged leader.
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WELLA PROFESSIONALS
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WELLA PROFESSIONALS
WELLA
TREND
VISION
AN ARTISTS JOURNEY
TO THE WELLA PROFESSIONALS
2012 INTERNATIONAL
TREND VISION AWARDS
MADRID, SPAIN
Last October, 2,000 salon industry professionals gathered to watch 86 stylists and colorists
showcase their passion and talent at the 2012 Wella Professionals International Trend Vision
Awards. One of the largest competitions of its kind, Trend Vision celebrates the skills of
innovative stylists from around the globe who have an instinctive sense of creativity. In the
end, Philip Ferreira representing Canada emerged victorious, taking home the gold in the
prestigious Color Category.
This was the most incredible experience, said Ferreira of winning. To be in the presence
of talent like Eugene Souleiman and Josh Wood. I can only hope to inspire young stylists to
compete in this incredible competition as they have for me. What a journey its been; now
another is just beginning.
GO FOR THE GOLD

Ive been with Wella Professionals since 1995, and the opportunities Ive had after the win
have been incredible. First Wella flew me to LA to work on a top stylist team shoot for the
NAHAs. Then I was working with the global team in Milan on an editorial shoot for Estetica
magazine. The amount of teaching I do has increased tenfold, which I love because it forces me
to learn new things as well. The doors keep flying open and winning the gold has ignited a new
passion inside of me. I have to thank Wella for continuing to raise the bar for the industry.
PHILIP FERREIRA
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WELLA PROFESSIONALS
WELLA PROFESSIONALS
SOLOIST COLLECTION 2013
In Autumn/Winter 2013, we turn to the inner world of imagination and emerge radicalizedan individual
reaction in color and sound to the mood of the times. Attuned to the zeitgeist, each woman is on her own:
escaping from the present on an emotional internal journey, looking for meaning in heritage and belongings,
and expressing herself in studied, precise creationa deliberate reaction that frees up a crescendo of
energy. Create emotion: go solo.
HAUTE COUTURE
PRTE--PORTER
SHE IS THE DECADENCE

A shameless display of gilded elitism: an
escape into decadence. Celebrate life by living
every precious moment for all its worth. Heirs
to the riches of past glories step out and show
their wealth.
HAIR
Blending rose golds, green golds and platinum.
Some colors are slightly off, almost oxidized
to give them an even more bespoke feel, and
bring the idea of an elitist club.
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HAUTE COUTURE
TEAM GERMANY
ALLEGRA
PETRA BROCKMANNSalon and
academy owner and one of
Germanys leading creatives.
THOMAS BROCKMANN-KNDLER
Salon and academy owner and
one of Germanys leading
creatives.
PRTE--PORTER
SHE IS THE EMOTION
TEAM USA ECHO
A sign of the times: Melancholic Chic is the
MARK DEBOLT - Wella Design Team

member and photo session stylist.
new order. Austerity dictates to hold back

on emotions, joy, expression. But nothing
can silence the spirit of creativity; the noise
is deafening.
NICK BERARDI - world-renowned

master educator and platform artist.
HAIR
Mono black is lifted with oily tones.
Natural-looking colors against dense
green-blacks, purple-blacks and ash with
chalk-white. Its a palette, shifting between
black and white.
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OIL REFLECTIONS
LUXURIOUS HAIR WITHOUT ALL THE WEIGHT
TOGETHER, WE SET A NEW

STANDARD OF EXCELLENCE
As innovators setting the standard of haircare for
WELLA PROFESSIONALS
WELLA PROFESSIONALS
over 133 years, Wella Professionals color and

educational expertise are without equal. This
unrivaled competence enables hairdressers of all
levels to take part in outstanding, inspirational
training seminars and profession-defining events
around the world.
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WELLA PROFESSIONALS
COLOR CHARM
FALL COLLECTION
EVERYTHING YOU NEED TO
CREATE WITH CONFIDENCE.
Why do so many professional colorists choose Wella Color Charm?
Because Wella Color Charm provides the performance, palette and
quality that help you delight your customers. And with its economical
1:2 mixing ratio, Wella Color Charm haircolor is a great value.
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DISCOVER THE EXTENSIVE WELLA COLOR CHARM RANGE TODAY, WITH:
Permanent haircolor with excellent gray coverage for vibrant, long-lasting,

fade-resistant results. Available in liquid and gel formats ideal for all techniques.
Demi-permanent haircolor with no ammonia.
Powder Lightener for on- and off-scalp lightening.
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PAULA RUFO
MARISSA KOSOLOFSKI
Wella embodies everything I love about this

industry. Wella fosters creativity and
champions innovation wherever you practice
your passion and perfect your craft. Wella is
committed to our partnership with salons and
we are empowering stylists with product
innovations and competitions. I am proud to be a
part of an education-driven company who
provides real opportunity for hairdressers.
Wella education is like a family. We have an

amazing community of stylists who support
each other in various stages of their career.
With a constant flux of inspirational tools,
stylists are motivated to succeed. The Wella
family provides a nourishing environment
dedicated to evolving the craftsmanship
of our industry.
WELLA TOP STYLISTS

MICHAEL HAASE
Hairdressing is an attitude of many colors and shapes,
each to be respected visually and conceptually in design
discipline. Studying the refinement of shape and utilizing
innovation, it always brings me back to education: that,
is hairdressing. ILLUMINA COLOR is such a wonderful
new tool for the art world of hair. The dusty rose effect
of 7/43 with 9/60 is so Spring and Summer 2013, and
my guests love it.
PAUL VEGA (COLOR CHARM)

So many favorites, but I use Color Charm Powder
Lightener and Activating Lotion most often in my
everyday schedule. Right now, clients are coming
in with dark shades and want to go lighter without
damaging their hair. In order to get beautiful results
when changing into a new color, you have to remove
old color. Use it on levels 6 and under to create
beautiful caramel shades, and on levels 6 and up for
clients who dont want to go too light.
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SHIRLEY GORDON
I love straight and sleek hair. This season, its the
hot new look on the runways, and its becoming
a popular request from women of all ages. Glossy
panels of pin-straight hair with a delicate flow
make a strong, yet simple statement. Of course the
ultimate reward to any of these styles is my favorite
styling and finishing products. I use the Flowing
Form. This prepares the hair for styling. My favorite
finishing products are Smooth Brilliance and Oil
Reflections mixed together.
DANA LYSENG
As a colorist, I have always loved deep, rich,
saturated colors. If you look at my portfolio
you can really see that. I came to Wella for the
intensity in their color, especially the blonde
and red families. My favorite product right now
is ILLUMINA COLOR; I am so inspired by the
softness and sheer finish of this color line.
CHRISTOPHER & SONYA DOVE

ILLUMINA COLOR is one of the newest in the Wella family of color. The new
technology allows us to use the color in many ways. This is an amazingly versatile
color tool for any salon, and the softness and shine make the client experiences
unlike any other. I am using ILLUMINA COLOR to balance the mid-lengths and
ends during retouch application, allowing the wonderful luster of ILLUMINA
COLOR to add even more shine and reflection to my clients color.
WELLA PROFESSIONALS
WELLA EDUCATION MANAGERS
WELLA CREATIVE AMBASSADORS
WELLA DESIGN TEAM

JUSTINE HORNICK
Besides the amazing people and priceless
relationships, my favorite product that Wella
creates is Magma. I am particularly addicted to the
shade /89+. I love the versatility of using it as a
lifting agent for both tinted and virgin hair. It is a
huge time saver for highlighting when used on its
own for a cool or neutral end result.
ANNA VAUL
My favorite Wella product is actually a series of products.
I am in love with the Pyrazol P5 reds. These intensive red
colors that range from level three to level 7 in Koleston
Perfect and Color Touch make it possible for me to create
the most vibrant, longest-lasting reds there are. Whether
I am doing a single, all over process, or creating a dynamic
multi-tonal and multi-dimensional red, the Wella Intensive
Reds are guaranteed to come through for me.
CAROLINE KIM (COLOR CHARM)

I love the versatility of the Color Charm demipermanent line. I really like utilizing the W series as
a color glaze to add more depth and shine to the hair.
The demi is my favorite product to use on my male
clients to provide them with grey blending. I comb the
color through the hair, making sure to gradually blend
the sideburns to create a more natural look.
OLIVER ADAMS (COLOR CHARM)

I love Wella Color Charm Powder Lightener, because it
gives you a gentle, even lift for all textures of hair. I use it
on all different types of clients, because it works very fast
and always gives consistent lightening.
WELLA TECHNICAL SPECIALISTS

DOREEN BROWN
I love Blondor. It cuts through the warmth in the hair. My
favorite way to use Blondor is to create pops in the hair by
paneling, and adding face framing highlights in the front.
I also love the Natural Volume Styling Mousse cocktailed
with Create Character. It allows curly hair to remain soft
while defining the natural curl in the hair. I diffuse the
hair with Dynamic Fix Hair Spray for a soft hold.
PABLO ALVARADO
My favorite Wella product is Color Touch and Relights.
Recently in one of my seminars, the salon owner was
looking for a color formula that would bring back her
natural gray / white hair mid-shaft to ends. Wella gives
me the tools I need to be a successful educator.
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HOUSE OF WELLA EXPERIENCE

COLOR, CARE AND STYLING BRANDS
This class provides a brief introduction to the different brands in the House of
Wella: Care & Styling, Koleston Perfect, Color Touch, Blondor and Magma
Look, learn, and ask with the studio team.
See how the Wella portfolio can be a part of your livelihood.
All stylists, assistants, students and recent graduates in or just graduating from
cosmetology school are welcome to attend.
WELLA EXPERIENCE: COLOR
FUNDAMENTAL COLOR
A product knowledge overview of Wella color brands: Koleston Perfect, Color

Touch, Blondor and Magma.
Identify the appropriate color product for your clients.
Gain confidence to recommend color services to each individual client.
Introduction to the Care & Styling line.
For all stylists, colorists, assistants, students and recent graduates who are new
to Wella Professionals
An in-salon introduction to the studio program Essential Color.

Designed to increase knowledge of hair color as a category.
Gain a fundamental understanding of formulation with Koleston Perfect, Color
Touch, Color Touch Relights, Blondor and Magma.
For all colorists, students and recent graduates who are looking to perfect their
foundational color knowledge.
DURATION: 2 HOURS
AVAILABLE: IN SALON
WELLA EXPERIENCE: CARE AND STYLING

An intensive product knowledge seminar featuring the new Wella Professionals
Care & Styling line.
Provides a deep understanding of the product lineup and architecture.
Helps you recommend the right Care & Styling products to your clients for their
home regimen.
For all stylists, assistants, students and recent graduates who are new to Wella
Professionals Care & Styling line.
DURATION: 2 HOURS
AVAILABLE: IN SALON
ILLUMINA ESSENTIAL
Join us for an introduction to Wella Professionnals newest permanent haircolor
line, ILLUMINA COLOR.
Get an overview and demonstration of the brand, its technology and
shade range.
Learn where ILLUMINA COLOR fits in the Wella portfolio to complement
Koleston Perfect.
DURATION: 24 HOURS
AVAILABLE: IN SALON & STORE
DURATION: 3 HOURS
AVAILABLE: IN SALON
FUNDAMENTAL FOILING
An in-salon introduction to the studio program Essential Foiling.
Provides an understanding of dimensional color and foiling techniques through
weaving, slicing, paneling and blocking.
Learn foundational consultation terminology for your clients understanding
For all colorists, students and recent graduates who are looking to perfect their
foundational highlighting services knowledge.
DURATION: 3 HOURS
AVAILABLE: IN SALON
WELLA COLOR CHARM EXPERIENCE

A CORE FUNDAMENTAL PROGRAM FOCUSED ON WELLA
Color Charm product knowledge, usage and benefits. Class is designed to
introduce and/or give students a better understanding of the Color Charm brands
and portfolio offerings featuring the new and improved permanent and demi
permanent color lines.
DURATION 1 -2 HOURS
AVAILABLE: IN SALON & IN STORE
ESSENTIAL FOILING
Learn the art of foiling for dimensional color placement.
Focuses on slicing and weaving, as well as diagonal, horizontal and vertical
placement.
Hands-on foil placement on mannequin head workshop.
This class is designed to take the fear out of foiling potentially one of your
most profitable services.
This course is a prerequisite for all Exceed-level color courses and the Master
Color Expert certification course.
DURATION: 2 1/2 HOURS

AVAILABLE: IN STUDIO
DURATION: 1 DAY
ILLUMINA EXPERIENCE
ESSENTIAL STYLING
Join us for an introduction to Wella Professionnals newest permanent

haircolor line, ILLUMINA COLOR. Get an overview of the brand, its
technology and shade range.
Look, learn and ask the Studio Team.
Learn where ILLUMINA COLOR fits in the Wella porfolio to complement
Koleston Perfect.
DURATION: 2 HOURS
WELLA ESSENTIAL COLOR LITE (WELLA LIVE)

Gain practical knowledge of the Koleston Perfect and Color Touch brands.
Hands-on model workshop .
Get comfortable with the world of Wella color.
This is a great seminar for colorists new to the Wella brand or those wishing to
refresh their color knowledge.
DURATION: 1 DAY
ESSENTIAL COLOR
WELLA PROFESSIONALS
ESSENTIAL: IN STUDIO
ESSENTIAL: IN SALON
Youll learn proper hair preparation, curling techniques, finishing and

timesaving tips.
Full review of which products to use to get your desired results.
Hands-on mannequin head workshop.
Gain familiarity with the proper products, tools and techniques needed to
control hair and execute the foundation for modern hairstyles.
This course is a prerequisite for Exceed: Styling
DURATION: 1 DAY
ESSENTIAL CUTTING
Learn cutting fundamentals and perfect your lines, graduations and layering.
Gain an understanding of product usage for different hair types and the tools
and equipment used for cutting and styling hair.
Learn how to conduct client consultations by analyzing the face and head
shape and assessing suitability of techniques depending on hair types.
DURATION: 2 DAYS
This in-depth color class covers not only brand knowledge for Koleston
Perfect, Color Touch, Blondor and Magma, but also learning consultation
skills, when to use what service, and application techniques.
Hands-on mannequin and model workshops.
Whether you are from a salon new to Wella, or a stylist just getting into color,
you will benefit from this class by increasing your awareness of haircolor
opportunities and heightening your hair color knowledge and practical skills.
This course is a prerequisite for all Exceed-level color courses and the Master
Color Expert certification course.
DURATION: 2 DAYS
OR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336
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SOLOIST PRT--PORTER COLLECTION
CREATIVE COLOR
Learn four prt--porter salon-friendly looks inspired by Trend Vision haute

couture 2013.
Learn step-by-step techniques of cut, color and style.
Inspiration to keep your clients updated with the latest trends in cut, color and
style.
For all stylists, colorists, students and recent graduates who are looking to keep
up with the latest trends.
In this seminar, you will learn coloring skills, techniques and effects, color mixing,
consultation and diagnosis for creative coloring.
Hands-on mannequin head workshops.
Feel confident to return to the salon ready to increase your creative coloring skills
and personalize the color services you offer.
Prerequisite: Essential Color. This course is a prerequisite for the Master Color
Expert certification course.
DURATION: 2 1/2 HOURS

AVAILABLE: IN SALON
DURATION: 1 DAY
COLOR CORRECTION 101
FREEHAND PAINTING
Heighten your knowledge and practical skills of color correction.

Learn how to turn an unwanted hair color into a desired end result.
Choose to work on precolored mannequin heads or live models provided
by the salon.
DURATION: 34 HOURS
AVAILABLE: IN SALON
A-LIST STYLING
Celebrity beauties we like their movies, shows and music, and we all secretly aspire
to look like them.
Experience and learn how to create red carpet looks for your clients with Wella
Professionals.
Become the ultimate styling experts.
For all stylists who are interested in learning the tricks of red carpet looks your clients
are talking about.
Learn the art of dimensional looks using the five-point success formula for
freehand painting.
Address a variety of client desires from flowing shimmering color to softening
regrowth to blending back to natural color.
Prerequisite: Essential Foiling or 3+ years color experience
DURATION: 1 DAY
EXCEEDING WITH ILLUMINA COLOR

In addition to learning the about the brand, you will learn who to target,
understand how to formulate and experience using the brand to see the amazing
results for firsthand.
Quickly become confident to work ILLUMINA COLOR into your color services.
DURATION: 2 DAYS OR 3 HOURS

AVAILABLE: IN STUDIO OR IN SALON
DURATION: 2 DAYS
COLOR CORRECTION
EXCEED: STYLING
Develop your skills as a color correction specialist by working with the color wheel
and other principles of color.
Explore methods to return hair color to the desired result, as well as how to remove
unwanted color.
Hands-on mannequin head and model workshop.
Gain the confidence to tackle multiple color situations that you encounter every
day.
Prerequisite Essential Color or 3+ years color experience. Note: This course is a
prerequisite for the Master Color Expert Certification Course.
DURATION: 2 DAYS
WELLA PROFESSIONALS
EXPERT
EXCEED
Learn braiding techniques, proper hair preparation, securing techniques, finishing,

ponytails and timesaving tips.
Update your skills for hairdressing as you gain familiarity with the proper products,
tools and techniques needed to control hair and execute modern special occasion
and up-do looks.
Prerequisite: Essential Styling or 3+ years styling experience.
FORMULATION DAY
MASTER COLOR EXPERT
Get a Top Stylist in your salon to assist your colorist formulate with Wella
Koleston Perfect, Color Touch and Blondor.
A fully functional day in the salon to allow stylists/colorists to get comfortable.
Get up close and personal and ask a Top Stylist questions about the Wella
color brands.
This certification program you will push the boundaries and understanding of
the beauty industry as well as hair color allowing you to grow you color business.
You will explore psychology, client consultation, hair diagnosis, chemistry, physics
and presentation skills. A special graduation ceremony to commemorate
completion of the program is a course highlight.
Inspirational demonstrations and practical workshops on models and mannequin
heads.
Be one of an elite core of colorists in the country once you graduate from this
course.
Prerequisite: 5 years color experience and Essential Color, Essential Foiling,
Color Exceed, the art of Color Correction and Creative Color or pass the
Master Color Expert Pre-Qualification program.
DURATION: 1 DAY
AVAILABLE: IN SALON
MASTER COLOR EXPERT PREQUALIFICATION

This course is a precursor to the Master Color Expert (MCE).
It is designed to qualify those who have been a colorist for at least 5 years and
have been using Wella color brands for at least a year but have not taken all the
required Essential and Exceed color courses.
You will be given a written and a practical test that cover all aspects of color.
A passing grade is required to register for MCE. If there is an area that does not
have a passing grade, the trainer will recommend the course to take to gain the
necessary skills and knowledge.
DURATION: 10 DAYS
DURATION: 2 DAYS
DURATION: 1 DAY
COLOR CHARM - FALL REFRESH

Color Charm permanent and demi-permanent lines are now complete with
updated technologies and packaging.
Learn whats new with the brand and updated color trends for the Fall/Winter
season.
Hands on color and styling workshop.
Learn practical color and styling techniques that you can re-create on your clients.
DURATION: 1 DAY
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OR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336
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THE SOURCE OF CREATIVITY

We believe that our individualities are far too colorful to
lock into one look. Thats why we never stand still, but
always think ahead, feel forward, look further. Stir up the
norm and rise above the conform for unlimited reinvention
in hair and styling or un-vention, as we like to call it.
SEBASTIAN UNDERSTANDS HAIR

BETTER THAN ANYONE ELSE
Sebastian shares techniques for cutting, styling and finishing
hair based on our unique knowledge and experience:
How to control hair as an artist, rather than be controlled by it.
How to create hair fashion by marrying the product with
the haircut.
ALTER EGO
COLLECTION
SEBASTIAN
BELIEFS
Introducing Alter Ego, the Autumn/Winter 2013 Collection,

a platform for reinvention, reinterpretation, and transcendent style.
The Sebastian Stylist Design TeamMarylle Koken, Anthony Cole, Omar
Antonio, and Jason Fournierhas taken one cut and pushed the
possibilities of one product. Together, they have re-imagined versatile
style with the Alter Ego collection.
As part of the collection, each cut has been designed as a foundation.
The Design Teams process for creating these cuts required collaboration
and trust with one another, to allow space for artistic experimentation
and co-creation.
Highlighting one product, these cuts can be twisted and transformed on
an impulse. Versatility enables you to take style as far as it can go.
The Alter Ego collection takes you to the next level.
Push beyond the limits of experience and ability

in order to invent a new culture for the future.
SHINE CRAFTER WAX
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WHATS NEXT
AWARDS
PROFESSIONAL
CATEGORY FINALISTS
CONGRATULATIONS TO DANNY LOZADA FOR WINNING

FIRST PLACE IN THE PROFESSIONAL CATEGORY.
CONGRATULATIONS TO RACHEL CARR FOR WINNING FIRST PLACE
IN THE STUDENT/NEW TALENT CATEGORY.
Alessandro Saccoccio
Woodbridge, ON
Salon Gaboa International Inc.
Danny Lozada
Carolina, PR
Beyond Salon
Baylie Favero
Santa Monica, CA
Planet Salon
Ashlee Berry
Los Angeles, CA
Hairroin Salon
STUDENT/NEW TALENT
CATEGORY FINALISTS
Clayton Beck
Reno, NV
Posh Salon - Reno
58
Rachel Carr
Mt. Lebanon, PA
Salon Vivace
Kristen DeJong
London, ON
Marvel Beauty School
Juan Chacon
Chula Vista, CA
Bellus Academy - National City
59
I always say versatility is a crucial skill

to have as a hairdresser. You never know
what you are going to be inspired by.
There have been times when I have been
moved by the most simple whispers of
inspiration, but as a Platform Artist, I
wanted to present it in a grander scale.
There are also moments that I have come
across vast inspiration, but in working
behind the chair, I want to translate it to a
beautiful, wearable style. Having creative
and technical versatility allows me to
express my vision freely as an artist.
I was asked to provide a quote for this seasons education book based on a loaded
question; What does Sebastian Professional mean to you? Well, it means a lot to me.
Sebastian Professional has encouraged me, helped develop my confidence and my
creativity. It reminded me why I became a hairdresser in the first placethe artistry.
Sebastian Professional allowed me to embrace who I really am deep down inside. It
allowed me to break out of my shell, but most importantly, it freed me from caring
about what others thought about me and to trust in myself. They say, Everything in
life happens for a reason. I can sincerely say that I would not be who I am today
SASHA ZOGHI
without the influence of this brand.

CHRISTINA MCCARVER
Education Manager
CORE TEAM
As a stylist, versatility is the most important
In our profession, versatility is so important.
thing. Nothing is like designing a style that
Challenging yourself constantly helps you to
can be changed into so many different looks.
discover the infinite possibilities. Finding the
Its like an illusion, at first you see one thing
right balance is the key to equipping yourself
and if you stare longer you see another. That
to be the best stylist you can be. My experience,
excites me, and is exactly what I love to do
education, core values and willingness to do
with the art I create with hair.
things that may make me uncomfortable are
ANTHONY COLE
what set me apart from others..
As a creative artist for Sebastian Professional,
DIVA POULOS
I seek inspiration from every aspect of life:
In order to be a successful stylist, you need
nature, urban city culture, Japanese fashion,
to be versatile. You need to constantly change
art in the park, etc. Its my responsibility as an
your looks, stay current and ahead of the
artist to transform my inspiration into art in
trend. You have to be able to have an infinite
hair fashion. Versatility has always been a key
number of skills in your repertoire. I never
ingredient to creating art in hair styling. As a
stop learning and practicing my craft. I enjoy
designer, I challenge myself to create haircuts
being versatile through color, cuts, and the
with edge, disconnected lines and points of
tools I use. To me, being versatile means
interest. Its when I apply my liquid tools that
continually evolving, and that is part of the
the magic of versatility begins. Youll find it in
fun of being a top stylist..
ideas, techniques and executions, all tempting

each artist to challenge themselves and ask,
Whats next?.
OMAR ANTONIO
MARYLLE KOKEN
It seems to me that versatility is the seed of

every incredible stylist I admire. I believe
that being both capable and adaptable is at
the very root of how we obtain greatness in
our industry. Whether its being confident
and relatable so our guest feels comfortable
and free, being honed and tempered so
our creativity can flow in its purest form,
or being open and moldable so we can
continue to grow alongside this amazing,
ever-changing world of ours. Versatility is a
beautiful thing.
KYLE AGUON
Over the course of my career, the most

important piece of knowledge that I
have gained is to develop versatility.
I believe that passionate hairdressers
have a very unique ability to change
and improve lives. Ive learned that with
the diversification of skill, approach and
technique, I develop the inspiration to
reach many more subjects to influence
and learn from.
KRYSTEN GARIBAY
60
I think versatility is what separates

Sebastian Professional as a company and
me as an artist. Many hair companies
put out killer work year after year. But
what I have noticed as I have grown
with Sebastian is that we can knock out
foundationally sound haircuts that look
elegant, classy and beautiful to the naked
eye. Its whats inside that haircut that makes
us different. The precision techniques
that we use on the interior of the haircut,
coupled with our lightweight products,
allow us to transform a sleek and edgy look
into something raw, fierce, and completely
ARTISTS OF
REINVENTION
DESIGN TEAM
new to the industry.
JOSH WAGNER
URBAN TEAM
What is my ability to express versatility
as a stylist? It is my internal and external
foundation to create a look by a thought,
expression, or even a smell. My success
comes from continuous study in the art of
hair cutting, color, and design. I constantly
look at how an oil painter uses textures to
allow the eye to naturally see softness or ad
height to see build .I have a fascination for
patterns and how a seamstress uses balance
in the different cuts of fabric. . This allows
me more versatility in creating my senses in
style. This is my sense of expression in the
heart of my canvas.
MARION VELEZ
61
EXCEED
NEW COLLECTION
SEBASTIAN
EXPERIENCE
IN-SALON SERVICE
SEMINAR
CELLOPHANES
EXPERIENCE
A product knowledge experience that gets you

into the creative mindset of Sebastian; hair is a
fabric and our products are our liquid tools.
Understand the 5 Fs: fearless, flow, form, flaunt
and foundation.
Gain confidence in product recommendation for
your clients at-home regimens.
For all stylists, assistants, students and recent
graduates who are new to Sebastian.
Experience how to build your business with the

Sebastian in-salon services.
Learn 5 quick and easy services in the salon to
achieve the ultimate foundation for your look.
Thirst Quencher with Drench, Strength Boost
with Penetraitt and ammonia-free color glaze with
Cellophanes 3 services.
For all stylists, colorists, assistants and recent
graduates.
AVAILABLE: IN SALON
DURATION: 3 HOURS
AVAILABLE: IN SALON
DURATION: 3 HOURS
Would you like shiny hair? Would you like to

liven up dull color? Would you like to play down
the gray?
Understand Cellophanes: the what, the how
and when to use it to transcend all color
results in the salon.
Delight your color-savvy and color-shy clients
and drive your add-on service revenue with
this worry-free service.
For all stylists, colorists, assistants and recent
graduates.
STYLING 101
A hands-on seminar for those who desire to
maximize their styling knowledge and potential.
Learn how to properly style hair the Sebastian way
from blow drying curly hair straight to the secret
to achieve a flawless ponytail to many of the best
finishing techniques.
Learn the art of product mixes and cocktails for
results you and your clients will love.
All stylists, assistants, students and recent
graduates welcome.
AVAILABLE: IN SALON
DURATION: 4 HOURS
AUTUMN/WINTER 2013
ALTER EGO LOCAL JAM
GALLERY JAM SESSION
Learn one of our latest haircuts in this seasonal Next

Up collection.
Experience Sebastians signature razor and scissor
cutting techniques.
Participate on mannequin heads in a hands-on
session with the Sebastian Urban Design Team.
All stylists, assistants, students and recent graduates
welcome.
A one-day advanced workshop on the methodology

behind fearless hair fashion.
This program takes you on a journey into the look and
feel of Sebastian cut, color and style inspiration.
We provide the techniques and the approach. You
take it from there and create your own interpretation.
All stylists, assistants, students and recent graduates
welcome.
AVAILABLE: IN SALON
DURATION: 4 HOURS
AVAILABLE: IN SALON
DURATION: 1 DAY
CUT, COLOR AND STYLE METHODOLOGY
ESSENTIAL
AVAILABLE: IN SALON
DURATION: 3 HOURS
NEW COLLECTION
COLLECTION EXPERIENCE
AUTUMN/WINTER 2013
ALTER EGO
Learn the products within the four different
care lines of Sebastian and get an overview of
Cellophanes.
Look, learn, ask and touch the care products for
yourself.
Gets you into the creative mindset by introducing
you to the look and feel of Sebastian.
All stylists, assistants, students and recent
graduates welcome.
DURATION: 2 HOURS
62
IN-SALON
HAPPENING
This hands-on experience party is designed to
educate salon staff while offering complimentary
Sebastian services to salon clients.
Excite your stylists and pamper your clients
A must for all salons to drive client loyalty and
product awareness.
AVAILABLE: IN SALON
DURATION: 3 HOURS
EDITORIAL STYLING
Create editorial looks with ultimate versatility with
the Sebastian Design Team.
Hands-on model workshops.
Gain confidence in taking your current styling skill
set to the next level.
DURATION: 2 DAYS
CREATIVE IMMERSION
INTENSIVE CUTTING & STYLING
In this intensive creative workshop of styling

and cutting, you will immerse yourself with the
Sebastian Design Team in the elements and
principles of design and shape.
See your work as artists see their art. Youll
translate the fundamental elements into graphic
shapes, movements and designs.
DURATION: 2 DAYS
63
NEW COLLECTION
NEXT UP AUTUMN/WINTER
2013 ALTER EGOEXPERT CUTTING AND STYLING
Learn our latest haircuts, along with signature
Sebastian razor and scissor cutting techniques
required to create them and their alternative finishes.
Immediately take the latest Sebastian trend collection
back to your salon and clients.
DURATION: 2 DAYS
NEW
CELLOPHANES.
COMMITMENT-FREE
COLOR TREATMENT.
STRONGER, HEALTHIER-LOOKING HAIR. FULL SPECTURM OF COLOR.
FREE OF AMMONIA, PEROXIDE AND PARABENS.
EXPERT
Cellophanes is re-launching with a brand new a3 complex that is free of ammonia, peroxide and parabens.
A semi-permanent solution for all hair types, Cellophanes offers a wide range of shades to satisfy every
shine-seeking client.
Cellophanes is a versatile service, whether youre locking in color or touching up between treatments.
For more translucent color, Cellophanes vinyl service can be used on both color-treated and virgin hair.
INSIGHT-ER SESSION
Learn how to become a style leader among your
peers by tapping into the world of Sebastians
influential hair artists, magazine editors, social
media leaders, hair artist agencies, public relations
professionals and retail gurus.
Includes a styling session focused on editorial looks
and how to get them taught by International Artist
Anthony Cole and Editorial Artist Thomas Dunkin.
Interaction with the top designers and industry
leaders will take your career and your work to a
whole new level for your business within the salon
and beyond.
BENEFITS
Strengthens hair and helps prevent breakage
Preserves natural moisture balance and provides
UV protection
Refreshes permanent color between treatments
Enhances the color of every shade
Revitalizes color and conditions after perm or
straightening services
Provides more shine
SEBASTIAN INTRODUCES
TWO ADDITIONAL SHADES:
COMING SOON, JANUARY 2014.
Sapphire Blue: an expressive violet blue (Level 3-12)*
that can be used purely or mixed with any other
shade to reach infinite color possibilities.
Champagne Blond: a brilliantly clear beige-rose
(Level 8-12) that extends the blonde offering and
can be used with the Vinyl Service.
DURATION: TIER 1 3 DAYS
TIER 2 1 DAY OBSERVE ONLY
*Will result in more vibrant blue when used in levels 8-12.
64
65
NIOXIN
#1 STYLIST CHOICE FOR THINNING HAIR
67
NIOXIN
NIOXIN
EDUCATION
CONSULTATION
HELPS YOU, THE STYLIST, BECOME

AN EXPERT IN THINNING HAIR
A 3-PILLAR EXPERTISE APPROACH

IN EDUCATION
This approach enables hairdressers to become experts and serve as
confident, enlightening consultants for clients with thinning hair.
Our engaging seminars are designed to assist in science, consultation
and skills expertise in thinning hair.
Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE,
ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build
mastery in all of the NIOXIN pillars of expertise.
SCIENCE
SKILLS
FAVORITE FINE/THINNING HAIRCARE
68
69
NIOXIN
AN ADVANCED SKINCARE
APPROACH TO HAIR
NIOXIN finds inspiration in skincare and uses this approach to treat the concerns of clients with thin-looking
hair. As an extension of our facial skin, the scalp requires the same attention and care.
At NIOXIN, we believe that scalp health creates hair health. Our range of products supply skincare science
to strengthen, nourish and treat hair from its foundation, delivering healthier hair with a thicker and denser
appearance. NIOXIN has a full range of solutions specific to thinning hair to cleanse, optimize and treat the
hair and scalp.
DID YOU KNOW
78%
of all female and male salon clients are concerned by thinning hair?*
NIOXIN offers customized solutions for all hair types.
NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF

SPECIALIZATION IN THINNING HAIR:
2/3 of American men will have some degree of appreciable hair loss by age 35. By age 50,
approximately 85% of men have significantly thinning hair. For 25% of men, the process of
male pattern baldness starts by age 21.
For women, fine or thinning hair is not merely an age issue. Thinning can begin at any time,
especially during periods of hormonal change, including post-childbirth and crash dieting.
Symptoms may arise simply from hair treatments or overusing heated styling tools.
3-PART SYSTEM KITS
SCALP RENEW
INTENSIVE THERAPY
SCALP RECOVERY
STYLING
*SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries
70
71
MICHELLE BENNETT
NIOXIN
DESIGNERS
DIANE STEVENS
Looking back to my days in cosmetology school, NIOXIN was the product that
I associated with the SCIENCE of hair. NIOXIN showed me the importance of
both scalp and hair health. Today, I am able to partner with the top stylists to
train, create education, and launch innovative products. My goal is to simplify
this message to give stylists like myself the confidence to customize
solutions
for their clients.
NIOXIN
EXPERTS
I recommend Systems 3, 4, 5 and 6 for my

female clients that are concerned about hair
thinning and hair loss. Systems 3 through 6
have Glyco-Shield, which safeguards skin and
helps preserve hair color. I also recommend
that stylists take the NIOXIN Tri-Expert class at
the Wella Studios in NY, LA and Canada where
you can learn how to master the right tools and
techniques in color, cutting and styling for fine,
thinning hair.
VINNIE FERRARA
MIRELLA ROTA
The best advice for a stylist is to partner with

their clients to explain the benefits of layering
different products, and to teach clients how to
create lift at the base. Two of my favorite styling
products that are great for layering are Bodifying
Foam and Niospray Regular Hold. Light-Plex and
Pro-Thick technologies are winning combination
within NIOXIN styling.
Approaching a guy with confidence is key.

I begin my consultation by asking him, Would
you like to have thicker-looking hair today?
And most men agree. I introduce NIOXIN
and suggest a customized hair care regimen.
At the basin, I use the system selector wheel
and instantly my clients are captivated by the
NIOXIN brand.
DANIELLE CAPUTO
ANTHONY CROSFIELD
I would say that 40% of my male clients have

thinning hair. The advice I give to them is to
use the appropriate 3-part system every time
they wash.
The woman who requests advice for Fine or

Thinning Hair is a woman who has consulted
multiple hairdressers for a solution. Often
times, she knows only what she doesnt want.
Using the NIOXIN Design Principles for Cut,
Color and Styling, we the professionals are
able to provide guidance. Take advantage of
Lightplex technology and finish with Niospray
Regular Hold for thicker-looking hair.
BEKIM OSMANI
JARED RICCARDI
When working with male clients in the salon,

I start with the appropriate NIOXIN System
customized for my clients hair and scalp,
which opens the conversation to Scalp Renews
Dermabrasion service. I share my personal
experience of having Scalp Renew services every
4 weeks to maintain my fresh, clean scalp.
I hear most thinning hair concerns from my male

clientele. I recommend NIOXIN System 5 to my
medium to coarser clients. Sending them home with
these products, accompanied by a haircut following
the NIOXIN cutting principles, helps them gain a
sense of pro-activity and confidence realizing they
have fuller and thicker-feeling hair.
JENNIFER YOUNG
Men like things that are easy and basic. So, if your client
is hesitant to talk about their thinning issues, you can
approach them from the simple side of NIOXIN. Start with
Scalp Renew to kick off their NIOXIN experience. They
will love the minty sensation and pampering. Use natural,
multidimensional color to give dimension and the illusion
of denser hair.
JORDAN LOVEN
With my female clients, I really take some time to dip
into my NIOXIN Design Principles. Starting with the
color, I recommend going a level darker at the base
to make the hair look more dense. I follow up with
Cutting Principles, because everyone loves to see a full
perimeter. My favorite combination when layering
products is Bodifying Foam and Definition Cream. It
really provides that moveable, defined body that you
are looking for.
72
NIOXIN
EDUCATION MANAGER
KATHY JOHNS
For women, thinning hair can be devastating.
NIOXIN is based on skincare and supported by some
of the worlds most experienced and well-known
hairdressers. I start my clients with a Scalp Renew
Dermabrasion Treatment. Its like a facial for the scalp.
Next, I use the NIOXIN Design Principles of cut, color
and styling to create a thicker, denser fuller-looking
style. Then I prescribe the correct system and styling
products for them to take home.
73
EDUCATION
OFFERINGS
NIOXIN
DISCOVER
NIOXIN STYLING
ESSENTIAL
EXPERIENCE NIOXIN
Become confident in your knowledge about hair thinning and NIOXIN products as a solution.
Learn how to mix and layer NIOXIN for your clients with our Styling Principles.
AVAILABLE: IN SALON DURATION: 24 HOURS
EXPERIENCE
LIGHTWEIGHT ON HAIR.
STRONG ON STYLE.
DISCOVER NIOXIN Client Or Stylist Event

See what NIOXIN offers through an experiential event with model demonstrations featuring The NioScope
Consultation and a Scalp Renew Service. Interact with a NIOXINExpert to understand how to recommend
a customized regimen for all clients.
AVAILABLE: IN STUDIO AND IN SALON DURATION: 2-6 HOURS
DISCOVER
EXCEED
LIGHT
PLEX
PROTHICK
LIGHTPLEX TECHNOLOGY FOR

LIGHT EFFECTS ON THINNING HAIR
is a professional technology with polymers and
conditioning agents for lightweight style that isnt stiff.
PRO-THICK TECHNOLOGY
FOR FULLER, THICKER LOOKS
is a complex of thickening polymers for a desirable,
thickened appearance that can be styled easily .
ENABLE NIOXIN
Become an Expert in consultation using proven tips from Dr. Stephen Franzoi, renowned specialist in
appearance and self-esteem. Experience one-on-one consultations featuring The NioScope to understand
whats going on at the scalp and signs of thinning.
AVAILABLE: IN SALON DURATION: 2 HOURS
ENABLE
DESIGN
PRINCIPLES
EXPLORATION
NIOXIN DESIGN PRINCIPLES To Achieve Thicker, Denser-Looking Hair Experience demonstrations and
hands on workshop featuring NIOXINs step-changing principles to customize a cut, color and style for all
your clients. Customize your seminar to focus on women or men.
AVAILABLE: IN SALON DURATION: 4-6 HOURS
EXPLORATION OF NIOXIN
Host NIOXIN Designers to build confidence in addressing thinning hair using NIOXINs step-changing
principles for cut, color and style. In this class you will sketch, design and create a customized fuller look
on a model with a complete NIOXIN regimen.
AVAILABLE: IN STUDIO or GLOBAL ELITE DURATION: 1 DAY
MIXING YOUR NIOXIN STYLING PRODUCTS

EXPERT
THICK DEFINITION WITH HOLD AND GRIP FOR MEN
BODY AND FIRM HOLD FOR WOMEN
TRI-EXPERT
TRI-EXPERT CERTIFICATION
Become a NIOXIN-certified thinning hair expert. Learn Expert Skills from our leading NIOXIN Designers
in this 3-day certification program. Workshop with The NioScope to understand the signs of thinning.
Interact with NIOXIN Experts and stylists to learn business tips. Sketch, design, and create a customized
fuller look on a model to develop your personal storyboard to market in your salon.
AVAILABLE: IN STUDIO DURATION: 3 DAYS
eEDUCATION
THICKENING
GEL
DEFINITION
CRME
ME
BODIFYING
FOAM
THICKENING
GEL
LOG IN TO EXPERIENCE NIOXINS EDUCATION:

NIOXIN Product Application and Testimonies
NIOXIN Enable Interactive
Techniques for Denser-Looking Hair
Visit wellainteractive.com
For best results, prep hair with NIOXINs 3 part system

and Diamax Treatment to achieve thicker, denser-looking hair.
74
75
CLASSIC MAKES
A COMEBACK
77
HERITAGE
VISION & PHILOSOPHY
1930s 1940s 1950s 1960s 1970s 1980s
80 YEARS AGO
PARIS TO NYC
On a trip to Paris,
Lawrence M. Gelb
discovers Clairol. He
introduces Clairol Oil
Shampoo Tint, the first
color shampoo, to the U.S.
The hair color industry
is never the same. Gelb
travels across the country,
educating hairdressers on
the product.
START THE
COLOR
REVOLUTION
Salon hair color grows by
500% with the introduction
of the single-step Miss
Clairol Hair Color Bath.
The revolutionary product
tints, lightens, conditions,
and shampoos in only
20 minutes. Women
everywhere emerge
from beauty salons with
beautiful, new, naturallooking hair.
ONLY HER
HAIRDRESSER
KNOWS FOR
SURE
Clairol Professional
continues to be a pioneer
in the salon color industry,
opening the Clairol Institute
of Haircoloring.
THE GO-TO
GUIDE FOR
STYLISTS
The first edition of the
Encyclopedia of
Haircoloring is published,
quickly becoming the
authoritative reference for
stylists. Basic White also
makes its debut.
CAREFREE
COLOR
HAIR COLOR
CHAMELEONS
Continuing in the mission

to give women more
color options, Clairol
Professional develops new
products and services.
Brunettes can become
blondes, gray hair is
completely covered, and
new toning colors create
soft, delicate shades.
Clairol Professional gives

women the chance to
change their hair color
at every whim with the
introduction of an array
of hair coloring products:
Gray Busters, Second
Nature, Torrids, Jazzing,
Shimmer Lights, and
Beautiful Collection.
Clairol Professional redefined hair color for stylists. In 1931, Lawrence Gelb
introduced Instant Clairol Oil Shampoo Tint to America.
1949 marked a culmination of breakthroughs, including the introduction of Miss

Clairol Hair Color Bath an original and revolutionary product that lightened,
conditioned and shampooed hair in only 20 minutes. The product paved the way
for a 500% growth in salon hair color.
The 60s were focused on education. The publication of the Clairol Institute of
Haircolorings first edition quickly became a staple reference book for hairstylists.
We continued our product innovation through the 2000s with the launch of
SynAIRgy technology in the Beautiful Collections Advanced Gray Solutions.
Revolutionary for its time, the unique method utilizes oxygen to develop color.
At Clairol Professional, weve always been about catering to stylists needs.
Today, we continue the tradition with an emphasis on technological advancement,
innovation, insight, inspiration and education.
1990s
Clairol Professional enters the
digital age with a new website.
SOY4PLEXS
AND
SYNAIRGY
Stylists enjoy two new

collections: Kaleidocolors
creates gorgeous, toned
highlights in 10 minutes, while
Textures & Tones delivers richpermanent color with vibrant
shine and complements
African-American skin tones.
Harnessing the benefits

of new SOY4PLEX and
SynAIRgy technologies,
introduces products
that provide optimum
conditioning shine,
and more intense gray
coverage.
TECH SAVVY
78
2000s
2010s
CARE & STYLING
Staying true to a heritage
defined by expertise and
innovation, Clairol Professional
launched a new Care & Styling
collection. Stylists and clients
continue to receive rave reviews.
TODAY
THE CLASSIC SHADES
YOU FIRST FELL IN LOVE
WITH ARE BACK
WE WROTE THE BOOK ON COLOR

We developed the hair color industry on a foundation of professionalism and
education, transforming the salon color business and liberating women to
reinvent themselves like never before.
Introducing Clairol Professional Classic

Collection. The timeless tones you
loved are back and better than ever.
We reinvented our classic shades with a
modern formula for improved shine and
conditioning.
79
Lindsay Perez
My role as the curriculum and capability manager for Clairol Professional, has given me the opportunity to help
evolve what the brand has represented for over 80 years, which is stylist education. Clairol Professional was the
pioneer of bringing haircolor education to American stylists through in-salon demos and regional seminars. Its
exciting to continue this tradition while incorporating modern day resources like webcasts and social media.
Who knew that a stylist would be able to receive quality education from the brand they trust right in the comfort
of their own home? As a stylist, I believe in a brand like Clairol Professional that acts like a partner every step of
the way. Then, now, and always.
CLAIROL PROFESSIONAL DESIGN TEAM

Philip Ferreira
Ingrinette Pope
My passion for Clairol Professional is fueled by

the fact that it is a brand for every woman. This
color line is beautiful because of its simplicity and
predictability. Clairol Professionals blondes are
some of the best in the world.
I love Clairol Professional because with its portfolio, I

have products for all of my clients needs. It is an easyto-use system that gives me the results that I expect.
The colors are intermixable and the SOY4PLEX
provides beautiful, multi-dimensional hair color with lots
of shine. Continuous education is available to me for
product updates or inspirational techniques. What else
could I ask for?
EDUCATION COURSE OFFERINGS

ESSENTIAL: CLAIROL PROFESSIONAL EXPERIENCE
A core fundamental program focused on product knowledge,
usage and benefits.
Provides a better understanding of the Clairol Professional
portfolio offerings, including care & styling.
Recommends Clairol Professional products and teaches what products
to use for each service and when and why to use them.
CLAIROL PROFESSIONAL EDUCATION MANAGER
AVAILABLE: IN SALON & STORE DURATION: 23 HOURS
EXCEED: CLAIROL PROFESSIONAL COLOR STRATEGY

This program focuses on building your color knowledge and consultation
skills in order to determine what products to use and what services to offer
in order to fit your clients unique needs.
Class begins with theory followed by a demo featuring one of the looks
from the latest collection.
AVAILABLE: IN SALON & STORE DURATION: 3-4 HOURS
CLAIROL PROFESSIONAL COLOR CORRECTION

Take the fear out of color correction once and for all.
This program covers common challenges that stylists face when dealing
with color correction. Expert tips and formulas are given to help you
get the best results without compromising the condition of the hair.
Class begins with theory followed by a color correction demo.
AVAILABLE: IN SALON & STORE DURATION: 4 HOURS
Robert Curiel
I am passionate about Clairol Professional because
I have been using the brand since I was a beauty
college student in 1967. It has given me the ability
to produce beautiful, shiny, and predicable results
every time. I love the products and I am getting
great results.
Julie Cornejo
What makes me passionate about Clairol Professional
is that it is, and has always been, a brand committed to
educating stylists about coloring possibilities. It is a brand
with an amazing heritage and is still going strong. I can
deliver excellent results for all of my color clients. I am
passionate about color, and I am passionate about
a leader like Clairol Professional.
Shelley Street
EXPERT: THE CLASSICS MAKE A COMEBACK

Introducing our Classic Collection, which is a collection of 16 permanent
liquid shades with the Classic Miss Clairol tonal results you loved. This class
includes product knowledge and hands-on instruction, which allows you to
experience first-hand the true to tone Neutrals, green-base Ashes, and soft
Gold Neutral results.
Hands-on color and styling.
Learn color placement and styling techniques to achieve classic-inspired
looks with a modern twist.
AVAILABLE: IN STUDIO DURATION: 1 DAY
Shine. Shine. Shine. The way the color reflects under light
amazes me each and every time. Also, as a colorist, my
client is a blank canvas to paint a beautiful picture on.
Clairol Professional allows you to create customized colors
that only YOU can offer them. Think of your formulas as
handmade gifts for your clients to appreciate.
CENTRAL BOOKING: 1-800-422-2336 | WELLAINTERACTIVE.COM

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OF CLASSIC STYLE
THE NEXT GENERATION
FPO
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A UNIQUE RELATIONSHIP
Wella Professionals and Sassoon share an exclusive, highly successful working relationship built on
a strong professional partnership and driven by mutual respect and admiration.
SASSOON ACADEMY
WELLA & SASSOON ACADEMY
Sassoon has epitomized unsurpassed excellence in hair for over 50 years, pioneering cutting-edge hair
design techniques that continue to advance and inspire globally. Benchmark innovators in technical
excellence, creativity, salon services, education and professional tool development, the heart of Sassoons
continued pre-eminence lies in its inherent culture of uncompromising cut and color. Through Sassoon
Academy, the Sassoon global team shares their techniques, creativity and inspiration with over 180,000
hairdressers each year. These renowned master classes are perfect for all experience levels from absolute
beginners to skilled stylists, salon owners and educators.
Sassoon continues to inspire those around the world with a passion for hair through its global education
program, its flawless cutting credentials and its indispensable trend translation role at
the International Trend Vision Awards. In the ever-changing hairdressing industry, a mutually rewarding
alliance such as the one between Wella Professionals and Sassoon is exceptional. Through this
partnership, Sassoon will continue to challenge, inspire and excite the hair world and clients alike, as it
has done for more than five decades.
The global Sassoon Academy locations have been handpicked to provide students with something more
than just a premium learning experience. The cities chosen vary in atmosphere and style considerably,
but wherever it is, the quality of the education remains constant.
For Global Elite Salons only, Sassoon Academy courses, in-salon seminars and professional tools can
be paid for using Global Elite Reward Points.
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UNIQUE FEATURES & BENEFITS

Sassoon Academy has over 50 years experience in hair education.
Sassoon Academy curriculum teaches cutting and coloring techniques, not specific haircuts and colors.
Sassoon Academy instructors are full-time, departmentalized, trained internally and internationally traveled.
Sassoon Academy provides live models for all hands-on work sessions of the course.
Sassoon Academy has the lowest student-to-teacher ratio in the industry: 8:1 for cutting courses, 7:1 for color courses.
Sassoon Academy has 13 locations worldwide, strategically placed for student convenience.
Sassoon Academy offers courses year-round.
SASSOON ACADEMY NORTH AMERICAN LOCATIONS
CHICAGO | LOS ANGELES | MIAMI | NEW YORK CITY | SAN FRANCISCO | SEATTLE | TORONTO
As pioneers of education, Sassoon has an international role in ensuring that audiences

everywhere have access to the unique Sassoon philosophy. Sassoon shows and seminars
are a means of learning that inspire, energize and educate by delivering the right
skills and information in a meaningful way, in your own environment. All Sassoon
Academy events are tailor-made starting with a personalized consultation with the Wella
Professional representative and/or organizer.
SASSOON ACADEMY
SASSOON ACADEMY SHOWS

As well as creating high impact Academy courses, Sassoon also delivers superb cut
and color skills on stage with their dedicated show and seminar teams. Each year,
members of the Sassoon Creative Team travel the globe to stage hair shows, seminars,
masterclasses and educational events.
IN-SALON SEMINARS
INTIMATE LEARNING IN A SALON ENVIRONMENT
Sassoon realizes that not everyone can get to a dedicated Academy with the frequency
that they would like, so they will travel to you! In-salon seminars are suited to small
audiences and can last from one to five days, depending on the depth or level of
education required. The environment allows for a high degree of detailed instruction,
where every day begins with a demonstration, and the afternoons are devoted to
hands-on learning.
The optional addition of presentation models provides impact in illustrating the
demonstration. The in-salon seminar format can be delivered in an alternative venue,
should your salon not be spacious enough.
CREATIVE TEAM
Please be advised that all hands-on and demonstration work undertaken by the Sassoon
team will be carried out on live models only.
AUDIENCE SIZE | Maximum 30 per educator in a demonstration format and eight per
instructor for cutting hands-on. Seven per instructor for color hands-on.
DURATION | Personalized one to five days
MARK HAYES, INTERNATIONAL CREATIVE DIRECTOR
TRACI SAKOSITS, NORTH AMERICAN CREATIVE DIRECTOR
RICHIE RIVERA, NORTH AMERICAN COLOR DIRECTOR
For over 30 years, Mark Hayes has been inspiring young

hairdressers at Sassoon with his passionate approach to hair
and his technical expertise.
North American Creative Director, Traci Sakosits started her training

at Sassoon in New York in 1992, where her talents were soon
recognized and she moved swiftly up the ranks. She transferred to
the Beverly Hills Sassoon Salon location as a stylist in 1994 and was
promoted to Assistant Creative Director by 1996. The call to teach
came quickly, and Traci then moved to the Sassoon Academy in Los
Angeles in 1997, where she has been based for the last 15 years.
Richie Rivera started his Sassoon career at Sassoon Academy in

Los Angeles in 1992. He then went on to complete his Sassoon
Salon apprenticeship in Boston in 1993, where he has been
based for the last 19 years.
Marks signature style a series of pared-down looks reflecting

his love of modernist art and architecture puts him at the
forefront of global hair design, and his role as International
Creative Director takes him all over the world, coaching,
teaching and inspiring.
He has ultimate responsibility for the renowned seasonal
Sassoon collections, eagerly anticipated by those wanting to
know the future of fashionable hair.
While in Los Angeles, she earned the roles of Creative Director and
Regional Creative Director. Then, in April 2012, her passion and
dedication to Sassoon led to her most recent appointment of North
American Creative Director.
As North American Creative Director, Traci ensures that there is
absolute consistency in education, while organizing and developing
her team. Its a job that involves extensive travel both nationally and
internationally, spreading the word about the Sassoon methodology.
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During Richies time in this Sassoon, he worked as Salon Color

Director, until being named East Coast Regional Color Director
in 2009. Then, in April 2012, Richie earned the prestigious role
of North American Color Director.
As the North American Color Director for Sassoon, Richie has
the ultimate responsibility of educating and developing the
next generation of colorists and tinters in all the North America
Salons and Academies.
LOOK & LEARN SEMINARS

SUPERIOR SKILL DEMONSTRATIONS FOR A LARGER AUDIENCE
Look & Learn seminars deliver an insight into the unique world of Sassoon education.
While the emphasis is firmly on technical instruction, presentation models complement
the step-by-step cutting, coloring and finishing executed by the on-stage Creative Team.
The Look & Learn seminar format offers a high degree of flexibility, ensuring that you
meet both your audiences expectations and your business objectives.
AUDIENCE SIZE | Maximum 200
DURATION | Maximum one and a half to two hours per session
FOR A LIST OF FULL SASSOON ACADEMY COURSES,

CALL 1-888-757-5100
OR VISIT SASSOON.COM/ACADEMY/COURSES.PHP
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Photographer Credits: Pete Nguyen, Bill Knapp, Krysten Garibay & Michael Poole,
and Nick Berardi, Jem Mitchell & Randy Taylor, Nicolas Troncin, Michael Powers, Platon and David Slijper
2013 The Wella Corporation, SPP-NA-R147-13
wellainteractive.com

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THE EDUCATION BOOK

JULY DECEMBER 2013

WELLA EDUCATION ARCHITECTURE

WELLA COMPANY FAVORITE

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PAY FOR YOUR EDUCATION WITH POINTS,

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HOW TO BOOK/PAYMENT TERMS

NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM

Call our Studio Concierge at 1-800-422-2336 to make a reservation.

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WORLD STUDIO, NYC

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FOR FURTHER INFORMATION ON OUR TERMS AND

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The Studios bring professional hairdressers together to elevate mastery and

The Studios have a robust lineup of core classes that include

VICTORIA THURMAN HALL

MY FAVORITE SEMINAR: Master Color Expert

MY FAVORITE SEMINAR: Creative Color

Program. I believe it truly elevates colorists in our

is an amazing seminar. We create an environment that

Traci Sakosits, Sassoon North American Creative Director

I would recommend studio education to other

MY FAVORITE SEMINAR: Sebastian Professional

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MY FAVORITE SEMINAR: TV Editorial. I love this class

WE ARE THE PREFERRED EDUCATION PARTNER THAT INSPIRES