Академический Документы
Профессиональный Документы
Культура Документы
1. The company has to come with an idea of Retail stores of food products
all
over
India
following
the
strategy
of
Umbrella
branding.
The
NGOs that gives the evening meals to the children as part of mid-day
meal scheme.
EXECUTIVE SUMMARY
This report is all about the ITC limited company. ITC limited is the company
having the following sub categories which includes Food, Personal Care,
Cigarettes and Cigars, Branded Apparel, Education and Stationery
Products, Incense Sticks and Safety Matches, Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business and Information Technology.
ITC is the sixth largest company of FMCG in the world. ITC being the first
Indian company and the second in the world over to win the prestigious
Development Gateway Award. It won the $100,000 Award for the year
2005 for its unique innovation as ITC e-Choupal initiative which has gained
the popularity among the masses in rural India.
Project:
Contains the strategic analysis of the firm ITC and its nearest rivals.
Contains a study of the important intrinsic and extrinsic variables in
the form of a PESTEL analysis as well as a deeper understanding of
the path followed by the ITC.
Important events/initiatives leading to the success of ITC
Industrial analysis of ITC through Porters five forces and its
comparison with its major competitor in FMCG segment HUL.
Analysis done with Internal & external factors of the firm
This projects deals with the various business processes & product
categories identified by the FMCG Company, as well as comparing its
unique positioning with respect to its competitors. Our project is mainly
concentrated on the comparative analysis of ITC and competitor HUL. The
source of information is secondary that is through internet and different
newspapers and sites of ITC and HUL as well as some of the journals.
REFERENCS